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    Consumer Behavior Assignment1 PDF

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    Lamees Elghazoly
    The document discusses an assignment related to Chapter 1 of a consumer behavior course. It outlines the steps in the consumer buying process as recognizing needs, information search, evaluation of choices, purchase, and post-purchase evaluation. It also notes that consumer behavior is influenced by cultural, social, demographic, and psychological factors. Students are asked to provide an example of how these factors impact the consumer buying process and to give examples of cultural elements marketers should consider for the Egyptian market.

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    Consumer Behavior Assignment1 PDF

    Uploaded by

    Lamees Elghazoly
    19 views1 page
    The document discusses an assignment related to Chapter 1 of a consumer behavior course. It outlines the steps in the consumer buying process as recognizing needs, information search, evaluation of choices, purchase, and post-purchase evaluation. It also notes that consumer behavior is influenced by cultural, social, demographic, and psychological factors. Students are asked to provide an example of how these factors impact the consumer buying process and to give examples of cultural elements marketers should consider for the Egyptian market.

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    The document discusses an assignment related to Chapter 1 of a consumer behavior course. It outlines the steps in the consumer buying process as recognizing needs, information search, evaluation of choices, purchase, and post-purchase evaluation. It also notes that consumer behavior is influenced by cultural, social, demographic, and psychological factors. Students are asked to provide an example of how these factors impact the consumer buying process and to give examples of cultural elements marketers should consider for the Egyptian market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    19 views1 page

    Consumer Behavior Assignment1 PDF

    Uploaded by

    Lamees Elghazoly
    The document discusses an assignment related to Chapter 1 of a consumer behavior course. It outlines the steps in the consumer buying process as recognizing needs, information search, evaluation of choices, purchase, and post-purchase evaluation. It also notes that consumer behavior is influenced by cultural, social, demographic, and psychological factors. Students are asked to provide an example of how these factors impact the consumer buying process and to give examples of cultural elements marketers should consider for the Egyptian market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    The Arab Academy of Science and Technology and Maritime Transport

    Graduate School of Business – Executive MBA

    Subject: Consumer Behavior


    Lecturer: Dr. Eiman Negm

    The 1st Assignment related to Chapter 1: Introduction to Consumer Behavior


    • The Assignment is due Sunday August 16 at 10:00 pm
    • The assignment should be handed in as power points

    In the first lecture, we reviewed the consumer buying process. We discussed that the
    consumer buying process is steps a consumer takes in making a purchasing decision. The
    steps include recognition of needs and wants, information search, evaluation of
    choices, purchase, and post-purchase evaluation.

    • Give example of a consumer buying a certain product what would be the steps
    they face

    In the first lecture, we also reviewed the consumer behavior purchasing processes in
    influenced by many factors. A marketer should try to understand the factors that
    influence consumer behavior. Accroding to research these factors that impact the way
    consumers think and behave are categorized as: (1) Culture (2) Social Factors (3)
    Demographic Factors (4) Psychological Factors

    • Illustrate how these factors can impact the consumer buying process that you
    mentioned above.

    A person’s culture has a huge influence on their thought processes and behaviors.
    Because it’s so influential on how people perceive the world around them, their place in
    it, and how they make decisions, it tends to play a role in determining how and why we
    consume goods and services.

    • Give example of the cultural elements that marketers need to know about
    Egyptian in order to create their marketing mix. Give illustrations of actual MNCs
    products, promotion, price, place, etc. that was developed and altered to suit the
    Egyptian market.

    This study source was downloaded by 100000790923821 from CourseHero.com on 11-27-2023 20:37:25 GMT -06:00

    https://www.coursehero.com/file/73582134/Consumer-Behavior-Assignment1pdf/
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