Coperate
Coperate
Coperate
VISION
Excellence and Service
MISSION
CHRIST (Deemed to be University) is a nurturing ground for an individual’s holistic
development to make effective contribution to the society in a dynamic environment.
surendra.l@christuniversity.in
Course Anchor & Faculty 9845510966
Contact information
Course
Description
The course focuses on implications of strategic decisions for business firms and for individuals
in a changing environment. The course also focuses on the generation, and dissemination of
knowledge about key strategic management issues to managers, consultants, students, and
researchers. This course also describes the knowledge about the inputs required to evolve a
meaningful strategy.
Course Examine the concepts and approaches to set a strategy development process within an
Objectives organization.
Assess and internal business environment of an organization to derive inputs to develop
effective competitive strategies.
Select various generic and specific strategies available to develop sustainable
competitive advantages in domestic and international market environments.
Classify strategy implementation process in terms of structure, staff, policies, and
evaluation.
Analyse effectiveness of strategic management in corporate governance, social
responsibility, and ethics.
2
Terminology** AACSB NBA
Program Learning Goals (PLGs) Program Outcomes (POs)
Program Learning Objective (PLO)
Course Learning Outcomes (CLO) Course Outcomes (COs)
CLO/C Correlatio
CLO/CO RBT Unit CIA PLG PLO PO
O No n Level*
Inspect the concepts and 4 1 CIA1, 2 2.1 1 3
approaches to set a strategy CIA2,
1
development process within an ESE
organization.
Assess the external and internal 5 2 CIA2, 2 2.2 1 2
business environment of an ESE
2 organization to derive inputs to
develop effective competitive
strategies.
Classify the various strategic 4 3 CIA 3, 5 5.1 2 2
alternatives available to develop ESE
3 sustainable competitive advantages
in domestic and international
market environments.
Assess the strategy 5 4 CIA3, 5 5.2 2 2
4 implementation process in terms of ESE
structure, staff, and policies.
Decide effectiveness of strategic 5 5 CIA3, 5 5.2 2 3
management in corporate ESE
5
governance, social responsibility,
and ethics.
● When the correlation between CO and PO is more, the level is HIGH (3) *
● When the correlation between CO and PO is medium, the level is MEDIUM (2) *
● When the correlation between CO and PO is low, the level is LOW (1) *
Course Mapping
ASSESSMENT OUTLINE
ASSESSMENT DESCRIPTION
8
CIA1 Evaluation Rubrics (AACSB and NBA)
15 marks
Unit: 1
Assignment Description:
You shall pick five 'Mission', five 'Vision' and five ‘Objective’ statements for any Indian or MNC companies
operating in India. Mission and Vision statements need not belong to the same company. Critically examine the
statements from the viewpoint of its suitability to define the distinctive company operations and future direction.
The mission and vision statements given in the textbook shall not be considered.
Assignment: Individual
Submission Type: Online on Google Classroom
Submission Deadline: 5th January 2024
Unit: 2
Assignment Description: Case study Analysis and answers to case questions (Embedded question in mid-term
examination)
Assignment: Individual
Submission Type: Examination
Submission Deadline: 27th January 2024
Assignment: Individual
Submission Type: Online on Google Classroom
Submission Deadline: 10th March 2024
11