TRADITIONAL MARKETING

Vs
DIGITAL MARKETING

Table of Contents
What is Traditional Marketing?
Why Traditional Marketing?
What is Digital Marketing?
Why Digital Marketing?
Forms of Digital Marketing
Forms of Traditional Marketing
Pros and Cons of Traditional Marketing
Pros and Cons of Digital Marketing
Digital Marketing vs. Traditional Marketing: What’s the
Difference?
Which One is Better?
Which Type of Marketing Should You Use?
There are many ways to capture the audience's
attention. Marketing is one of the most fundamental
things in a business, as it helps obtain people's
attention. There are two methods of marketing. One is
traditional marketing, a classical type of marketing, and
the other is digital marketing, a modern type of
marketing. Traditional marketing has been evolving for
ages, while digital just got in a few years ago. Both are
good in their way, as they both have pros and cons.
Therefore, choosing between both is entirely
dependent on the people and the businesses that want
to use it.

Traditional and digital marketing are very different from

one another. Although they both have few similarities,
they both are unique in their ways.

Comparison Traditional Digital

basis marketing marketing

It is one type of
It is one type of
marketing that
marketing that
uses the
utilizes media,
Definition internet and
TV, or
social media
magazine to
for advertising
advertise any
businesses.
business's
 services and
products.

Engagement Low Relatively high

Conversion Slow Extremely fast

Nature Static Dynamic

Investment Not easy to Simple to

returns measure measure

More expensive Less expensive

Effectiveness
Less effective More effective

Targeting Standardized Customized

Tracking Not possible Possible

Reach Local Global

 Not possible
One can
once the
Tweaking change or edit
advertisement
anytime
is placed

Quick and live

Results Slow results
results

It is mostly
It is a two-way
Communication one-way
communication
communication

It is not easy to
One can easily
skip the
skip between
advertisements,
Interruptions advertisements
as they are
if it does not
bound to the
interest them.
users.

What is Traditional Marketing ?

Traditional marketing encompasses the marketing

methods that can be used without the internet. These
are the methods that have been around for decades and
are typically used less often now. However, they’re not
without their strengths.

Common traditional market methods include:

• Directly mailed postcards, coupons, and

informational packets
• Television or radio commercials
• Newspaper or magazine ads
• Billboards and fliers
• Telephone calls and text notifications
We see and hear many of these ads every day just by
listening to the radio on the way to work or even
looking out the window at the billboards as we go by.
They’ve become a part of daily life.
Why Traditional marketing?

Traditional marketing vs. digital marketing is always

one of the most spoken topics. Traditional marketing is
defined as marketing that does not need the internet
for advertisement purposes. This method has been
evolving for a very long time, for decades. However,
due to technological advancements, its usage is very
limited.

We hear and see many ads daily on the television, in the

newspaper, or on the radio while casually starting our
daily routine. When we go out, we can see such
marketing ads on flyers all over the street. We could
also notice huge banners of film ads on every street.
Those film ads are also one type of marketing. It helps
the movie production company to capture the attention
of the people that walk across the street. Therefore,
there are ads and banners everywhere in all the
nations.

The languages may differ depending on the country or

the region. For example, if we take Mumbai, the ads
might be in both English and Hindi. So, that is how
traditional marketing works. Its main objective is to
attract humans in every possible way without using the
internet.

For many businesses, traditional marketing strategies

work better depending on the type of company they
own. Their target audience would prefer the traditional
one when it comes to traditional marketing vs. digital
marketing.

• Traditional marketing is a very effective type of

marketing if one wants to reach the older
population. Many reports and surveys prove that
people over 50s watch TV and read newspapers
twice the time compared to the people in their
20s and 30s.
• It is a very useful type of marketing if one wants
to establish or develop a business or a firm with
the assistance of a larger local audience. Small
businesses grow better using flyers and
billboards all across the street. It is because it
can attain the attention of a local audience who
reside in the city.
• One huge advantage of traditional
advertisements is that they get played
repeatedly. But in digital marketing, people can
skip them easily.

What is Digital Marketing?

Digital marketing strategies evolve quickly because of

trends and new technology. These strategies include
those that require the use of the internet or
smartphones. They haven’t been around as long as
traditional methods, but they certainly pack a punch.

Common digital marketing methods include:

 • Website content
• Email campaigns
• Content marketing
• Social media posts
• Clickable ads
• Affiliate marketing
• Search engine optimization (SEO)
These strategies are very popular today because of
consumers’ frequent usage of the internet and mobile
devices. According to DataReportal, there are 4.95
billion active internet users in the world and 4.62 billion
active social media users. With numbers that high,
marketing online and through social media makes a lot
of sense.

Why Digital Marketing?

In this fast-moving world, a lot of new technologies

have evolved. Digital marketing strategies are one
among them. Nowadays, people can do marketing
using the internet and smartphones from the comfort
of their homes. These strategies are not physical, so
they cut out the transportation, inventory, and other
related expenses.

Due to the frequent usage of social media and the

internet in general, these strategies are growing
worldwide. According to DataReportal, it has been
proven that 4.62 billion people use social media and
4.95 billion people utilize the internet in general.

Therefore, it makes so much sense to advertise over

the internet rather than on any television or magazine.

Due to the current technological developments, digital

marketing methods and strategies will always continue
to evolve no matter what. There are enormous ways to
do this marketing. Since they are modern, it is essential
to have maximum knowledge regarding current
technologies and advancements. They use the latest
tactics.

There are a plethora of benefits of digital marketing

over traditional marketing. Given below are some of
them:

1. It is simple to track audience involvement and

collect their data for future use. It will enhance
the algorithm of the company's website. You can
easily obtain the information when someone
uses your site, follows you on social media, or
messages you regarding queries.
2. Businesses can advertise their services for free on
many platforms. It is possible to send and
receive emails without involving any cost. But in
traditional strategies, it will involve a lot of
money to print and send individual postcards.
 3. Because digital marketing has a wider scope, it will
help businesses acquire a global audience's
attention.

Forms of Digital Marketing

1. Social media marketing: Social media marketing is

getting widely popular among the youths. Many
businesses and startups advertise their work in
the form of posts, videos, and stories on all
social media platforms.
1. Email marketing: It is one type of digital market
where businesses send electronic mail to the
target audience.
1. Content marketing: It helps advertise in the form of
storytelling to the users.
1. PPC - Pay-per-Click: These are paid
advertisements. They only stay on the web for a
shorter period. Once you stop paying, it will be
gone.
1. Mobile marketing: Provides advertisements on
smartphones, laptops, and tablets for the target
audience.
1. SEO - Search Engine Optimization: SEO is the most
common type of digital marketing used in many
organizations. Its main objective is to show the
business on the top while searching it on the
 web. However, it also needs customers' support
to get high ranks.
1. Affiliate marketing: Includes advertising a product
or a service with the help of a well-known
influencer or a celebrity. The major reason
companies do it is to improve their brand name.

Forms of Traditional Marketing

The following are some of the traditional

marketing methods:

1. Television commercials: One method of traditional

marketing is broadcasting advertisements using
TV commercials. There are millions of ads that
benefit due to this form of marketing.
1. Radio commercials: Radios played a vital role in
the late 20th century. People who could not
afford television opted for radios and CD
cassettes those days. There are many different
varieties of advertisements that could be
broadcasted with the assistance of radios.
1. Flyers: Many companies and businesses are still
printing flyers to promote their services. Flyers
are also called handouts.
1. Billboards: Billboards contain pictures of the
advertisement. They are usually found on the
highways. Mostly, billboards are placed by top
 companies and businesses to promote their
services.
1. Magazine and newspaper ads: Newspaper
magazines acted as one of the finest sources of
obtaining information regarding anything. There
are tons and tons of ads posted every day.
1. Telephone and SMS marketing: These mostly
include phone calls and text messages of
advertisements for various businesses and their
services.
1. Referral: Referral is when the organization asks its
employers and customers to recommend their
products and services to their friends and family
or neighbors.
1. Direct mail: Many businesses mail their ads in
postcards or notices to the people in the
company's target area or city.

Pros and Cons of Traditional Marketing

When comparing traditional marketing vs. digital

marketing, traditional methods are often viewed as
outdated or irrelevant. However, many of these tactics
are still useful and effective today.

Depending on the business and target audience,

traditional marketing methods may be the better
choice. To help discern if traditional marketing is right
for your business, here are some pros and cons.

Pros

1. If you want to reach an older demographic,

traditional marketing can be very effective. It has
been reported that audiences ages 50+ spend
almost twice as much time reading the
newspaper and watching TV as compared to
those ages 21-34.
2. This type of marketing strategy usually works best
for businesses looking to build a larger local
audience. A small business would be better off
competing for attention through billboards,
flyers, and events rather than trying to compete
for digital space against larger businesses.
3. TV or radio commercials will play multiple times
and remind the audience of the business,
whereas digital marketing items may be skipped
through or blocked (e.g., clicking “I don’t want to
see this” on social media ads, or skipping
through ads before YouTube videos).

Cons

1. Printing postcards to send out even to just a local

audience can be expensive, and there is no
guarantee that the recipient is interested in your
business or the product/service you offer.
 2. Traditional marketing methods can take weeks or
months to yield results and data. You can’t tell
when someone has read your newspaper ad
unless they decide to follow-up. Even then,
without a survey, you won’t know if the ad was
the reason for the follow-up.

Pros and Cons of Digital Marketing

Digital marketing strategies are always evolving with

new technology and trends like voice search and social
media usage. These strategies include the most
modern and latest tactics. But, as with traditional
marketing, there are some areas where digital
marketing thrives and others where it doesn’t.

Pros

1. Data and audience involvement can be tracked

instantly. When someone clicks on a link to your
site, reads an email, or follows you on social
media, you have that information immediately.
You can draw numerous insights from this data,
including which type of content works best for a
specific audience, which mediums are the most
effective, and even what time of day receives the
best engagement.
2. Digital marketing strategies incur a much lower
cost. Sending out an email campaign can save a
 lot of money compared to printing individual
postcards and paying for postage on each.
3. It works well for more global or scattered
audiences because of the broad scope of digital
marketing.

Cons

1. Some internet users have ad blockers, so they’ll

never see pop-ups or banner ads. Other times,
ads can be skipped or removed if a user pays for
premium services (e.g., Spotify, Hulu, Twitch).
2. Because new technology and trends emerge so
frequently, digital marketing tactics need to be
evaluated and reevaluated for effectiveness
continually what works well one day may be
irrelevant the next. However, this can be
combatted with a strong foundati

Digital Marketing vs. Traditional Marketing: What’s the

Difference?

When it comes to marketing, there are two main types:

digital marketing and traditional marketing. But what’s
the difference? Digital marketing refers to any form of
marketing that takes place through digital channels,
such as the internet, email, or mobile devices. It’s
become increasingly popular in recent years due to the
proliferation of digital devices and the rise of online
networking. Traditional marketing, on the other hand,
refers to any form of marketing that takes place offline,
such as print advertisements, television commercials,
or radio ads. It’s still a popular method of marketing,
especially for larger businesses with more resources.

Which One is Better?

So, which strategy wins when comparing traditional

marketing vs. digital marketing?

The short answer: it depends.

The long answer:

Digital marketing is probably the best option for most.

If you want to reach a particular group of people,
wherever they may be, while keeping costs low, go with
digital marketing. Doing so will also allow you to collect
valuable information on your audience immediately so
that you can create even more effective marketing
campaigns.

However, there is still a place for traditional marketing.

If you want to reach an older audience or a local
audience, traditional marketing methods may be more
productive and stand out better than digital marketing
methods. Though these methods may seem “old,” the
reality is that they’ve stuck around for a reason. They
work!
When considering which marketing strategy is best for
your business, consider your audience, where they get
their information from, and use that to make your
decision. When deciding between traditional marketing
vs. digital marketing, it’s not necessarily true that one
is simply better than the other as they serve different
purposes. The bottom line is that you need to fully
understand your business and your audience to pick
the strategy that’s better for you

Which Type of Marketing Should You Use?

Digital marketing is generally more cost-effective and

can be more targeted, while traditional marketing can
be more effective at reaching a larger audience. It’s
important to consider your budget and target market
when deciding which type of marketing to use.

Ultimately, the best type of marketing is the type that

best suits your business and your goals