Research Presentation:

• 12 minutes (15 mins max) presentation

• 2 group members will do the presentation (or all members can present)
• 3 (or 2-3) members will answer the questions from Sir Mark

3 members will answer the following questions:

• Who are your respondent/s? Why did you select him or her/them?
• What is the relevance of your group project in study of Contemporary World or GEWorld?
• Kindly give me your insights on how you work as a team.

Answers should be included in the 12-15 mins video presentation.

GEWORLD Group 2 Final Research Presentation Outline

Title The Rise of Global People in the Age of the Internet

Introduction ● Provides background information about the issue you are dealing with. What is
[RK] your research all about? What is your main argument or research question/s?

Main
Arguments or ●
Research
Questions
[Antonette,
Mikey]

Theoretical ● Globalization; Migration; or Politics. Use Arjun Appadurai’s scapes; and all
Framework suitable course materials
[Mikey]

Conceptual ● e.g. motivation of an influencer; e-sport as profession

Idea/s
[Elijah]

Methodology ● Techniques used to identify, select, process, and analyze information about a
[Elijah] topic, e.g. online interview. Explain how you conduct the interview, research or
data-gathering. [Netnography]

Discussion ● The main discussion of the issue, broken down into parts to help the reader
and Analysis understand your line of thought. Use your data - from the interviews and other
[Sam] sources.
Conclusion ● Summarizes your research and answers the question/s about the topic.
[RK]

Interview ● (Put here the questions we’d be asking the interviewees that would answer or give
Questions a conclusion to the main arguments and/or research questions)
[Antonette,
Sam]

References

Introduction

As our technology evolves and rises it has transformed or changed the

way we live, work in our daily lives, and communicate with other people no
matter how near or far technology has its way as it evolves and gets advance
which includes the internet since the internet connects us to everyone globally,
just having the capacity to connect in the internet using a single device will make
you have the access to almost every information and will help you to
communicate with other people even from other countries but that's not just it
because there are a lot of things you can do like playing online games, watching
your favorite tv shows, reading news and articles, and so much more than that.

Global people are individuals who are connected to people globally

through social media, online communities, and other digital platforms. These are
people who are not limited by the physical boundaries of their home country or
region. Social media influencers play a significant role in the rise of the global
people. These influencers are people who make a lot of followers on social
media apps like TikTok, Facebook, Instagram, YouTube, and other social media
applications. These people use any of the applications to share their lives, even
to promote products they show people on the internet how to use the products
and even a review or feedback for a product if it's worth it or not, and they also
influence individuals' attitudes and behaviors who follow them in their social
media accounts. Influencers share one thing in common which is they were able
to connect with people on a global scale. Globally, influencers also share their
culture and values by doing vlogging or documentary videos.

The rise of social media influencers had several positive and negative
impacts on our environment. Influencers have helped to promote global
understanding and tolerance. They also helped to break down barriers between
different cultures and communities. There are a lot of good contributions that the
influencers made to our environment that helped us to improve and enhance our
community. But on the other hand, influencers can also be criticized by other
people. There are a lot of reasons but some reasons are they are being accused
of misleading their followers and making bad comments just because they are
promoting something that the followers don't like.

Even though there are some hard times, the rise of global people and
influencers is a positive development. It shows a more interconnected and
inclusive world. Having these will boost courage and confidence for people or
communities that may have been traditionally marginalized as well.

Main arguments or research questions

The increasing global interconnectivity driven by technological advancements,

especially through the influence of social media personalities, has both positive
and negative impacts on our society and environment. While it promotes global
understanding, breaks down cultural barriers, and fosters inclusivity, it also raises
concerns about the likelihood of spreading misinformation and negative
influences on viewers.

Research Questions:
- How has the development of technology, particularly the internet and
social media, changed how people live, work, and interact throughout the
world?
- What part do social media influencers play in fostering international
connections, and how do they advance mutual understanding and the
sharing of cultural values?
- What good effects have social media influencers had on the global
community, breaking down cultural and regional barriers?
- What are the criticisms and issues with social media influencers,
specifically with reference to possible disinformation and the effect of
sponsored material on followers?
 - And how does this impact their reputation with their followers? How can
social media influencers strike a balance between endorsing products, and
how does this affect their credibility among their followers?

Theoretical framework
Mediascape
– “refer both to the distribution of electronic capabilities to produce and
disseminate information (newspapers, magazines, television stations and film
production studios) which are now available to a growing number of private and
public interests throughout the world, and to the images of the world created by
these media” (p. 330). “Tend to be imagecentered, narrative-based accounts of
strips of reality (Appadurai, 1990, p. 331)”.

Mediascapes represent the global flow of images, ideas, and information

facilitated by mass media. Social actors, including media producers,
consumers, and influencers, construct mediascapes through their
interpretations, representations, and dissemination of cultural content. These
constructed realities shape our perceptions and contribute to the formation of
global cultural trends and identities (Gurung, 2023).

Mediascape refers to the flow of media across borders. In earlier historic

periods, it could take weeks or even months for entertainment and education
content to travel from one location to another. From the telegraph to the
telephone, and now the Internet (and myriad other digital communication
technologies), media are far more easily and rapidly shared regardless of
geographic borders. For example, Brazilian telenovelas may provide
entertainment on long-distance African bus trips, Bollywood films are shown in
Canadian cinemas, and people from around the world regularly watch mega-
events such as the World Cup and the Olympics from wherever they may live
(Libretext, n.d.).
Mediascape encompasses the widespread distribution of electronic capabilities for
information dissemination, the resulting images of the world produced by diverse media
sources, and the global flow of images, ideas, and information facilitated by mass
media. Social actors actively participate in shaping mediascapes, influencing
perceptions, and contributing to the formation of global cultural trends and identities
(Appadurai, 1990, as cited in Powell and Steel, 2011; Gurung, 2023; Libretext, n.d.).

Conceptual Idea/s

The rise of global influencers in the age of the internet, particularly on

platforms like TikTok and Instagram, is a fascinating phenomenon influenced by
various factors. One key aspect is personal branding and identity expression.
Influencers utilize social media as a canvas to express their unique personalities,
talents, and interests, aiming to distinguish themselves in the crowded digital
landscape and connect with like-minded individuals.

Social validation and recognition play a significant role in motivating

influencers. Social media platforms provide a stage for influencers to showcase
their lives, skills, and achievements to a global audience. The pursuit of likes,
comments, and followers serves as a form of social validation, boosting self-
esteem and provision a sense of recognition and importance.

Monetization opportunities are another driving force behind influencers'

content creation. Many influencers leverage their online presence to generate
income through brand partnerships, sponsored content, and affiliate marketing.
The prospect of financial gains motivates influencers to consistently create
engaging content and grow their follower base.

In addition to financial incentives, influencers are driven by the desire to

build a community and foster connections. By cultivating a dedicated following
with shared interests and values, influencers create a sense of belonging and
loyalty among their audience. This community-building aspect contributes to
influencers' overall motivation.

Creativity and innovation are fundamental to the influencer landscape.

Social media platforms offer a playground for creativity, enabling influencers to
experiment with content formats, trends, and storytelling. The desire for artistic
expression and the thrill of creating innovative content contribute to an
influencer's motivation to stay relevant and interesting.

Moreover, influencers recognize the potential to impact and influence their

audience. Whether through lifestyle choices, activism, or cultural trends,
influencers aim to shape opinions and contribute to societal conversations. This
sense of impact and influence motivates influencers to use their platforms for
positive change or to advocate for causes they believe in.

Staying relevant in the ever-evolving digital landscape requires influencers

to adapt to trends and platform algorithms. Influencers must stay abreast of
algorithm changes and emerging trends to maintain visibility and relevance. The
need for continuous adaptation and evolution in content strategy is a key
motivation for influencers.

Lastly, the internet enables influencers to transcend geographical

boundaries, providing a global reach. Influencers appreciate the opportunity to
connect with people from different cultures and backgrounds, motivating them to
create content that resonates on a global scale. This global perspective adds a
layer of cultural exchange to influencers' motivations, contributing to the dynamic
nature of the influencer landscape.

Methodology

1. Literature Review:
 ● Conduct a thorough review of existing literature on the rise of global
influencers, internet culture, and social media platforms.
● Identify key studies, academic papers, and reputable sources that provide
insights into the evolution of global influencers.
● Summarize and synthesize relevant information from the literature to
establish a foundation for the research.

2. Content Analysis of Social Media Platforms:

● Identify influencers on platforms like TikTok and Instagram who have
gained global prominence.
● Select influencers based on factors such as follower count, engagement
rates, and the diversity of their audience.
● Analyze the content shared by these influencers, looking for patterns,
trends, and common themes that contribute to their global appeal.

3. Case Studies:
● Choose specific influencers as case studies, considering factors like
geographical diversity, niche, and content format.
● Select influencers whose journeys exemplify the global impact of internet
culture.
● Conduct in-depth analyses of the selected influencers, exploring their
content strategies, engagement metrics, and the ways they connect with a
global audience.

4. Interviews with Influencers:

● Identify influencers with whom there is a personal connection or
influencers whose insights would contribute significantly to the research.
● Choose influencers who represent different niches, cultural backgrounds,
and experiences.
● Conduct semi-structured interviews, focusing on their motivations,
challenges, and the strategies they employ to connect with a global
audience.

5. Data Gathering:
 ● Develop an online survey or look for existing data to gather quantitative
data on audience demographics, preferences, and the perceived impact of
influencers.
● Share the survey across relevant online communities and platforms to
ensure a diverse sample.
● Analyze survey responses to identify trends, correlations, and insights
related to the influence of global people in the age of the internet.

6. Ethnographic Research:
● Immerse in online communities and forums related to internet culture,
influencers, and global trends.
● Participate in discussions, observe interactions, and document cultural
nuances.
● Use ethnographic insights to enrich the understanding of how internet
culture shapes the rise of global influencers.

7. Comparative Analysis:
● Select influencers with similar and contrasting characteristics for
comparative analysis.
● Compare influencers based on factors such as content style, engagement
strategies, and cultural relevance.
● Conduct a detailed comparative analysis to identify commonalities and
distinctions in the rise of global influencers.

8. Data Synthesis and Analysis:

● Compile qualitative and quantitative data from interviews, case studies,
surveys, and content analyses.
● Identify key themes, trends, and patterns that emerge from the synthesized
data.
● Analyze the data using qualitative and quantitative methods to draw
meaningful conclusions about the rise of global people in the age of the
internet.

Discussion and Analysis

The rise of social media influencers, often referred to as global people, is a
central focus. The conceptual idea of the rise of global influencers emphasizes
the role of personal branding, validation, monetization, community building,
creativity, impact, and global reach in motivating influencers. This aligns with the
Mediascape framework, illustrating the dynamic and interconnected nature of
media across borders.

Positive Impacts of Influencers

Imparting Skills: Several influencers teach practical skills such as digital
marketing, content writing, and photography, contributing to the development of
job market essentials.
Support & Validation: Some influencers create a safe and uplifting space for their
followers, providing support for those struggling with isolation, mental health
issues, and other personal challenges.
Inspiration and Motivation: Influencers can be a great source of inspiration and
motivation for young people, inspiring them to achieve their goals and aspirations
Educational Content: Many influencers spread awareness and knowledge on
important issues like mental health, body positivity, and the environment, opening
up young people's minds and encouraging discussions about pressing societal
problems

Negative Impacts of Influencers

Unrealistic Beauty Standards: Influencers often promote a particular body type or
look, which can create unrealistic beauty standards and contribute to body image
issues among young people
Lack of Authenticity: Some influencers prioritize their brand and sponsored
content over authenticity, which can create a lack of trust and connection with
their audience
Self-Esteem Issues: Influencers' worlds can seem like paradise, in a way that can
send our self-esteem plummeting; it can increase FOMO and, unfortunately,
create anxiety.

Conclusion
In conclusion, the rise of global influencers in the internet age has both
positive and negative impacts on society and the environment, transforming how
people live and connect globally. Social media influencers contribute significantly
to fostering international connections, breaking down cultural barriers, and
sharing cultural values.
 The Mediascape framework captures the dynamic influencer landscape,
where digital communication technologies enable the swift flow of media across
borders, shaping global perceptions and cultural trends. The transformative
power of influencers through Mediascapes emphasizes the need for responsible
content creation and ethical practices.

The conceptual ideas discussed in the theoretical framework align with

Mediascape dynamics, as influencers driven by social validation, financial gains,
community-building, creativity, impact, and global reach shape the
interconnected nature of Mediascapes.

The three interviewers Caila, Khalil, and Laurence their content is

highlighted for fostering international connections and overcoming cultural
barriers. While they acknowledge challenges and criticisms, the common theme
among them is a focus on credibility, authenticity, and staying true to one's
values in the dynamic realm of social media.

Interview questions
1.) Can you introduce yourself and provide some background on how you
became involved in social media and influencer marketing?
2.) Was there ever an instance where you felt your content had a particularly
strong impact on your global audience?
3.) How would you describe the kind of content you create?
4.) What challenges have you faced as an influencer, especially in terms of
criticisms or negative feedback?
5.) How has the rise of certain different social media platforms or even trends,
affect the way you create your content?
6.) How do you hold yourself accountable for the messages you share and the
influence you wield?
7.) When reflecting on your career as an influencer, what kind of legacy do
you hope to leave, and how do you measure the impact you've had on
your audience and the global community?

CAILA ABIERA
IG: @cailaabiera (8.5k Followers)
Tiktok: @cailamakescoffee (57.6k Followers)

Hi! My name is Caila, a 21 year old 3rd year student taking up Communication
Arts at DLSU. I started content creation during the pandemic when I enjoyed
making coffee and shared it online. I noticed how a lot of people loved the videos
I posted so after a few months, I started collaborating with brands and shared my
recommendations, thoughts, recipes, and the like. After some time I started to
share different aspects of my life as well like the concerts I attend as well as my
life as a Student Jock of Monster RX 93.1.

I identify myself as a Food and Beverage content creator so the content I create
would mainly focus on my love for coffee and how I enjoy trying different cafes
and restaurants around the metro. I also give in to the newest food and drink
trends and try them for myself. I have also worked with a few brands such as
Nescafe, UCC, Magnum, B Coffee, Nespresso, Pepsi, Milksha, and a lot more.
However, I also love sharing not just my coffee addiction but also my other
interests such as KPop and going to different concerts so I also share my
fancams and concert stories. There are times I would also post about me going
on air from the radio which I also enjoy.

Yes! I felt this as I was starting and how even people from other countries would
interact with my content and try the recipes I would post on Tiktok. Early on in the
pandemic, I experimented a lot with different concoctions and I would see
comments and recreations from the drinks I would post. I love how I got to
connect with people even from miles away.

I think that negative feedback will always be part of life. There were instances
where people would comment malicious things whenever I would go live on
Tiktok. It never really affected me deeply as I always considered negative
feedback as noise that should not be entertained. I know for myself the kind of
person and the kind of influencer that I am so I just accepted constructive
criticism towards me.

As a content creator, I would say being up to date with all the trends and latest
hits plays a vital role in terms of engagement and publicity. You would always
want to share parts of your life but at the same time be relatable to your audience
which is why it is important to use your platform well in order to be an effective
influencer. I always try my best to read and consume content that can all the
more help me be of better influence to my viewers. There are times I would
exchange thoughts with my peers that allow me to widen my perspective on
trends. The different social media platforms also enable me to show different
sides of myself as I share different things on different platforms as trends and
issues always vary from one platform to another.

I make it a point to always be confident and sure with the content I share out
there. Knowing cancel culture is rampant in social media, I want to be an
influencer with credibility, authenticity, and trustworthiness. That is why I refrain
from sharing content I am not sure about and always go back to my purpose
which excludes creating chaos and negativity online.

Although I am very far from really connecting with a wider audience, I hold onto
who I am and always stick to my being. At the end of the day, I want my
personality to come across the screen and at the same time leave me the
amount of privacy I want to have. I want to be a content creator that the viewers
can rely on and someone they feel like they can be friends with. I want to be
someone they can go to for food and drink recommendations as well as be of
inspiration to a lot of people!

KHALIL RAMOS
IG: @khalilramos (1.4M Followers)
Tiktok: @.khalilramos (200k Followers)
Facebook: Khalil Ramos (1.8M Followers)
Twitter: @TheKhalilRamos (1.4M Followers)

My name is Khalil Ramos, and I'm both an actor and a content creator with over
a decade's experience in the entertainment industry since 2011. My journey into
social media and influencer marketing began during the early stages of my
career in showbiz. Witnessing the emergence of social media as a pivotal
platform for artists, I recognized its potential to amplify our reach by collaborating
with brands and participating in their campaigns.

I focus on lifestyle content creation, with a particular interest in technology and

filmmaking. My content primarily comprises personal vlogs that reflect my
interests and experiences.
One instance where my content resonated strongly with a global audience was a
series about restoring a car alongside my father. Posting this content on TikTok
and YouTube enabled it to reach a vast audience, especially capturing the
interest of people from the Western world, due to the universal appeal of car
restoration.

Maintaining authenticity is a priority in all my endeavors. A notable challenge

arises when collaborating with new or unfamiliar brands. Balancing the need to
portray familiarity with a brand's products while staying genuine to my audience
can be demanding.

While I believe in staying true to myself, I acknowledge the evolving landscape of

social media. I don't always conform to every online trend, as I prioritize
authenticity and connection with a genuine audience.

I ensure that my actions align with my words. Declining campaigns that contradict
my beliefs or don't align with my lifestyle is crucial. I've declined numerous
partnerships in the past when they didn't resonate with my values.

My aspiration is to inspire upcoming content creators to embrace their

authenticity and create meaningful content. I aim to leave a legacy of substance-
driven creation. Measuring impact lies in the positive influence and inspiration I
provide to others in the content creation sphere, nurturing a community that
values genuine expression.

LAURENCE EVANGELISTA
IG: @laulaurencee (13.9k Followers)

I am Laurence Evangelista, a social media influencer / content creator. I have

been making contents for almost a year now & in the process, I have worked with
trusted brands in the Philippines! A year ago, I worked at a Donut Shop at their
Marketing Department as their Admin & Social Media Manager… In a span of 3
months, I was able to grow their platform & soon, a question popped in my head
saying: “Why not grow my personal platform & monetize it myself?”
I am currently in the entertainment industry in which I find relevant topics to cater
to my audiences & make contents that are aligned to the category of comedy.

Yes, but looking into the business side of it— It has been a mater of catering &
making a strong impact towards brands, marketing agencies, companies & PR
Agencies; making them my TARGET audience. By far, my contents leaving an
impact is only the smallest part & a bonus point as far as I could say. In terms of
facts, what leaves a mark is your overall presence & assets in & out of the videos
you make: Wit, Communication & Negotiation Skills, A Flamboyant Personality,
Dedication & Commitment… Lastly, the ability to discern who to connect with &
market yourself to.

By far, the challenge that I face is running out of ideas & the words to say… And,
the pressure that the question “WHAT SHOULD I DO TODAY TO REMAIN
RELEVANT?” brings; and making sure the ideas I have in mind would still align
with my beliefs & decorum.When it comes to criticisms & negative feedback, it
personally has been a matter of accepting that every content I put out on my
platforms are already the property of my audiences, the property of the public
viewers… With that being said, every time I press upload button— They have
already been given the liberty to say & comment what they want, to share the
videos to whoever & to do what they want with my contents.

When it comes to staying relevant, you have to adapt & ride onto the changes
that are taking place in every social media platform you’re in. One thing i’ve
noticed is that every time I don’t keep up with what’s relevant, my contents would
automatically be left behind, views would drop & engagements would lessen.

It is true that influence comes with great responsibility, but lately I have been
learning that even accountability has its limit in order to protect my own mental
peace. To me, keeping myself accountable means owning up whatever I do or
say & executing proper decorum & sticking to my beliefs without intentionally /
unintentionally stepping on other people or in other words, committing cyber
crime. But as i’ve answered in the previous question, everything you upload is
the property of your audience. They are the judge. Which means, people will say
or comment whatever they want to say regardless of what you do, may it be nice
or unkind. And, yes… Sometimes you have to listen to your audience &
sometimes you don’t. You are not accountable for what everybody feels or say,
so that’s where the discernment of when you need to take accountability comes
in. If something wrong has been said by you, OWN IT.

The legacy or the message I wanna leave is simple… NEVER take yourself too
seriously because life is short & nobody cares. Live, laugh, love, cry, make
mistakes, learn, act stupid, be funny! Never let the fear of criticisms hold you
back from showing your HEART. Every time I make people smile, every time I
move people with what I say & every time I share a laughter with someone I
barely even know. The moment I see & feel those, I have already measured the
impact i bring to the lives of my audiences.

References

Dean, K. (n.d.). The role of social media influencers.

https://www.manobyte.com/growth-strategy/the-role-of-social-media-influencers

Hazell, C. (2022, July 21). The rise of the social media influencer | Viewpoint.

Viewpoint. https://viewpoint.pointloma.edu/the-rise-of-the-social-media-

influencer/

Roddy, S. (2022, June 14). Rise of social media and internet have made people

more vulnerable to power of ‘Influencers,’ CSUN professor says. CSUN Today.

https://csunshinetoday.csun.edu/media-releases/rise-of-social-media-and-

internet-have-made-people-more-vulnerable-to-power-of-influencers-csun-

professor-says/
 Powell, James & Steel, Rebecca. (2011). Revisiting Appadurai:~Globalizing

Scapes in a Global World - the Pervasiveness of Economic and Cultural Power.

International Journal of Innovative Interdisciplinary Research. 74-80.

Gurung, Roshan (2023, July 14). The “Scapes” of Global Culture: Appadurai’s

theory and the construction of imagined worlds. MEANINGFUL VIEW.

https://www.meaningfulview.com/2023/07/five-scapes-of-globalization.html

Libretexts (n.d.). “13.2: The Five ‘Scapes’ of Globalization.” Social Sci LibreTexts,

23 July 2021,

socialsci.libretexts.org/Courses/HACC_Central_Pennsylvania's_Community_Coll

ege/ANTH_205%3A_Cultures_of_the_World_-

_Perspectives_on_Culture_(Scheib)/13%3A_Globalization/

13.02%3A_The_Acceleration_of_Globalization.

SAM: With each question, we aim to see different perspectives on how the
impact of social media influencers can benefit a global audience and at the same
time delve deeper into the minds of one who creates content for a living. Its also
important to hear the intentions of the influencers for their audience which is an
important part of the whole thing.

Was there ever an instance where you felt your content had a particularly strong
impact on your global audience?

Influencers create diverse content, including lifestyle, fashion, beauty, travel, and more,
tailored to engage their audience. This content impacts their global audience in several
ways: such as Cultural influence, trendsetting, Social Advocacy, Brand Awareness and
etc. An advantage an audience can get from watching content of influencers can be
learning new things. One instance where my content resonated strongly with a
global audience was a series about restoring a car alongside my father. Posting
this content on TikTok and YouTube enabled it to reach a vast audience,
especially capturing the interest of people from the Western world, due to the
universal appeal of car restoration. Which would have a certain impact on
automobile collectors and car owners that would change they way they view car
restoration because of the information that was given in the video. And with caila
I felt this as I was starting and how even people from other countries would
interact with my content and try the recipes I would post on Tiktok. Early on in the
pandemic, I experimented a lot with different concoctions and I would see
comments and recreations from the drinks I would post. I love how I got to
connect with people even from miles away. Because of this, people who watch
her content learned new ways to make different drinks that they might even be
using for the rest of their lives.

The next question being What challenges have you faced as an influencer,
especially in terms of criticisms or negative feedback?Influencers might discuss
strategies for dealing with negative comments or feedback. This could include methods
such as ignoring trolls, responding diplomatically, or even using criticism as an
opportunity for improvement. Some influencers might express the challenge of
balancing authenticity with the demands of sponsored content. Maintaining credibility
while promoting products or services can be a delicate balance. As Khalil Ramos states
as he answers this question, Maintaining authenticity is a priority in all my
endeavors. A notable challenge arises when collaborating with new or unfamiliar
brands. Balancing the need to portray familiarity with a brand's products while
staying genuine to my audience can be demanding.

ANTONETTE: The next question is How has the rise of certain different social
media platforms or even trends, affect they way you create your content?
Influencers may discuss how the features and audience preferences of different social
media platforms influence their content creation. For instance, the rise of short-form
video content on platforms like TikTok might prompt influencers to adapt their content
style to suit the platform's format. Laurence states as he answers the question When it
comes to staying relevant, you have to adapt & ride onto the changes that are
taking place in every social media platform you’re in. One thing i’ve noticed is
that every time I don’t keep up with what’s relevant, my contents would
automatically be left behind, views would drop & engagements would lessen and
same goes for Caila. However, Khalil Ramos goes against this as he believes
that his audience follows him for who he is and the kind of content that he always
has been creating. He answers While I believe in staying true to myself, I
acknowledge the evolving landscape of social media. I don't always conform to
every online trend, as I prioritize authenticity and connection with a genuine
audience.

MIKEY :The next question is How do you hold yourself accountable for the
messages you share and the influence you wield? Influencers might discuss their
commitment to ethical content creation, emphasizing transparency, honesty, and
integrity. They may share how they verify information before sharing it, ensuring that
their content aligns with values that promote positive engagement. This information
signals to the global audience that the influencer prioritizes ethical considerations,
fostering trust and credibility. responsibility to ensure that promoted items align with
their values and are genuinely beneficial to their audience. This information provides
transparency about the influencer's approach to sponsored content, influencing the
audience's perception of the influencer's credibility. Like Khalil ramos states that I
ensure that my actions align with my words. Declining campaigns that contradict
my beliefs or don't align with my lifestyle is crucial. I've declined numerous
partnerships in the past when they didn't resonate with my values. However
some people view it differently like Laurence as he think that it is not up to him
whether or not people will be influenced by his content but states that if he knows
he has done something wrong, he has to own up to it. He states that everything
you upload is the property of your audience. They are the judge. Which means,
people will say or comment whatever they want to say regardless of what you do,
may it be nice or unkind. And, yes… Sometimes you have to listen to your
audience & sometimes you don’t. You are not accountable for what everybody
feels or say, so that’s where the discernment of when you need to take
accountability comes in.

RK : When reflecting on your career as an influencer, what kind of legacy do you

hope to leave, and how do you measure the impact you've had on your audience
and the global community? the question about the legacy they hope to leave and how
they measure their impact on their audience and the global community can reveal
essential insights into their values, aspirations, and awareness of their societal role
because its a fact that they have a responsibility that was given to them because of
their following. Caila gives off a friend type always be there for you and positive type of
vibe that she gives that as she states I want to be a content creator that the viewers
can rely on and someone they feel like they can be friends with. I want to be
someone they can go to for food and drink recommendations as well as be of
inspiration to a lot of people! While KHalil hopes to inspire people to be a pure
artist as he states My aspiration is to inspire upcoming content creators to
embrace their authenticity and create meaningful content. I aim to leave a legacy
of substance-driven creation. Measuring impact lies in the positive influence and
inspiration I provide to others in the content creation sphere, nurturing a
community that values genuine expression. Lastly Laurence answers in such a
way that he just wants to have fun as he creates content. The legacy or the
message I wanna leave is simple… NEVER take yourself too seriously because
life is short & nobody cares. Live, laugh, love, cry, make mistakes, learn, act
stupid, be funny! Never let the fear of criticisms hold you back from showing your
HEART.
We have interviewed 3 drastically different personalities and with different
motives, experiences, morals and mindsets that could help us understand what it
means to have influence. To understand influencers is to understand the impact
they have on a global scale as well and we have achieved that.