Scribd Logo
Upload

Welcome to Scribd!

  • 9 views

    Book 1

    Uploaded by

    pratyaydragonoxy

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Book 1

    Uploaded by

    pratyaydragonoxy
    9 views2 pages

    Original Title

    Book1

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    9 views2 pages

    Book 1

    Uploaded by

    pratyaydragonoxy

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 2

    2009 2010 (Patel)

    Toothbrush Products Unit Sales (M) Revenue ($ million) Unit Sales (m)
    Complete 230.6 34.59 276.7
    Sensitooth 29.9 5.38 35.9
    Fresh gum 15 2.7 18
    Low End Manual
    sorround 9 1.71 9.7
    kindsie 15 1.8 16.2
    Total 299.5 46.182 356.5
    Zagger 34.4 9.98 43
    Mid Range Manual Direction flex 8.6 4.56 10.8
    Total 43 14.54 53.8
    Swirl Brush 1.5 9.6 1.7
    Battery Operated Refills 0.2 0.11 0.2
    Total 1.7 9.71 1.9
    Total Toothbrush Unit Sales 344.2 70.1 412.2

    Projection 2009 ($ millions) Patel 2010 ($ millions) Lang 2010 ($ millions)


    Gross Revenue 100% 70.1 101.02 117.22
    Less: Trade Discount 10% 7.01 10.1 11.72
    Net Revenue 90% 63.09 90.91 105.5
    Less:
    Variable manufacturin 46% 32.25 46.67 53.92
    Gross Margin 44% 30.84 44.45 51.58
    Less:
    Advertising 9% 6.31 9.09 14.07
    Consumer promotions 3% 2.1 3.03 3.52
    selling, general and ad 14% 9.81 14.14 16.41
    Profit from operations 18% 12.62 18.18 17.58

    Better to choose Patel 2010, because the profit is higher than Lang 2010. It is because
    2010 (Patel) 2010 (Lang)
    Revenue ($ million) Unit Sales (m) Revenue ($ million)
    49.81 267.5 48.15
    7.75 34.7 7.49
    3.89 17.4 3.76
    2.21 10.4 2.38
    2.33 17.4 2.51
    65.99 347.4 64.29
    14.96 75.7 26.34
    6.87 18.9 12.03
    21.83 94.6 38.36
    13.06 1.88 14.4
    0.13 0.3 0.17
    13.19 2.18 14.64
    101.02 444.18 117.22

    han Lang 2010. It is because Lang decides to increase the marketing bdget into 12%

    You might also like