Master of Arts (History)

PROGRAMME GUIDE

1
 TABLE OF CONTENTS

INTRODUCTION 3

PROGRAMME OUTCOMES 3

PROGRAMME SPECIFIC OUTCOMES 3

SALIENT FEATURES 3

PROGRAMME CODE 3

DURATION OF THE PROGRAMME 3

MEDIUM OF INSTRUCTION/EXAMINATION 3

PROGRAMME STRUCTURE 5

PROGRAMME SCHEME 6-8

SYLLABUS OF PROGRAMME 9-88

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 INTRODUCTION

History is a discipline valued by political, economic and social thinkers. The programme broadly covers
Historical methods, Archaeology, World History and Indian History

PROGRAMME OUTCOMES

Program outcomes are narrower statements that describe what students are expected to know and be
able to do by the time of graduation. These relate to the skills, knowledge, and behaviours that students
acquire in their matriculation through the program

1. Research: Apply appropriate research techniques and tools for Historical research.
2. Historical Evolution: Explain the various historical approaches and schools of thought in historical
evolution and diversity
3. Lifelong learning: Demonstrate curiosity for lifelong learning
4. Leadership: Demonstrate leadership, team spirit and organizing ability in organizing events and
programs.

PROGRAMME SPECIFIC OUTCOMES

1. PSO1: Authoritatively interpret History and contemporary social phenomenon through historical
approaches.
2. PSO2: Undertake Historical research to explore new dimensions of History and human society.

SALIENT FEATURES

➢ Research Focus: Research orientation through dissertation and research paper publication.
➢ Focus on competitive exams: Curriculum as per the UGC guidelines and special courses to prepare
students for central and state competitive exams.
➢ Contemporary Historical Issues: Exposure to various contemporary Historical Issues of global
relevance.

PROGRAMMECODE: OL442B

DURATION OF THEPROGRAMME:

Minimum Duration 2 years

Maximum Duration 4 years

MEDIUM OF INSTRUCTION/EXAMINATION:

Medium of instruction and Examination shall be English.

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 PROGRAMME STRUCTURE
Core Courses
(CR I, CR II,
Skill Enhancement Generic
CR III A, CR III B)
Courses Electives
Term CR I+II – (8+4) Credits
(SEC) (GE)
12 x 4 Credits
1 x 4 Credits 4 x 4 Credits
CR III (A) - 1 x 4 Credits
CR III (B) - 1 x 8 Credits
Discipline Specific Core- I SEC-I
Discipline Specific Core- II Fundamentals of
I 20
Discipline Specific Core- III Information
Discipline Specific Core- IV Technology
GE-I
Discipline Specific Core- V (Data Science, Economics,
Discipline Specific Core- VI English, Finance, General
II 20
Discipline Specific Core- VII Management, Political Science,
Discipline Specific Core- VIII Human Resource, Marketing,
Sociology)
Discipline Specific Core- IX
GE-II
Discipline Specific Core- X
(Data Science, Economics,
Discipline Specific Core- XI
English, Finance, General
III CR III- A – TERM PAPER OR 20
Management, Political Science,
1 Course from the GE Basket 1
Human Resource, Marketing,
which is not chosen as Generic
Sociology)
Elective (GE)
GE-III
Discipline Specific Core- XII GE IV
CR III- B–DISSERTATION or 2 (Data Science, Economics,
IV courses from GE basket 2 and 3 English, Finance, General 20
of same area from which the Management, Political Science,
course chosen in term paper Human Resource, Marketing,
Sociology)
Total 60 Credits 4 Credits 16 Credits 80

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 MASTER OF ARTS (HISTORY)
PROGRAMME SCHEME (ONLINE)
COURSE CODE COURSE TITLE Cr. CA ETE ETE
(Th.) (Pr.)

TERM 1
EHIS507 HISTORY OF INDIA FROM 1757AD TO 1857 4 30 70 0
EHIS533 POLITY AND ECONOMY OF INDIA FROM 1200AD
4 30 70 0
TO 1750 AD
EHIS551 HISTORY OF INDIA UPTO AD 650 4 30 70 0
EGEN530 FUNDAMENTALS OF RESEARCH 4 30 70 0
ECAP145 FUNDAMENTALS OF INFORMATION TECHNOLOGY 4 30 40 30
TERM 2
EHIS536 SOCIETY AND CULTURE OF INDIA 1200AD-1750AD 4 30 70 0
EHIS553 HISTORY OF INDIA FROM 650-1200 AD 4 30 70 0
EHIS656 HISTORY OF INDIA 1858-1964 AD 4 30 70 0
GE-I GENERIC ELECTIVE I 4 30 70 0
ESSC501 TEACHING APTITUDE 4 30 70 0
TERM 3
EHIS632 WOMEN IN INDIAN HISTORY 4 30 70 0
EHIS636 ECONOMIC HISTORY OF INDIA FROM 1757AD TO
4 30 70 0
1947AD
EHIS657 HISTORY OF MODERN EUROPE FROM 1795AD TO 4 30 70 0
1870AD
GE-II GENERIC ELECTIVE II 4 30 70 0
TERM PAPER 4 0 0 100
OR
Course from the GE Basket 1which is not chosen as Generic 4 30 70 0
Elective (GE).
TERM 4
EHIS631 TWENTIETH CENTURY WORLD 4 30 70 0
GE-III GENERIC ELECTIVE III 4 30 70 0
GE-IV GENERIC ELECTIVE IV 4 30 70 0
DISSERTATION** 8 30 0 70
OR
Next 2 courses from GE Basket 2 & 3 of same area from which 4 30 70 0
the course chosen in Term Paper

TOTAL CREDITS 80

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 GENERIC ELECTIVE (GE) BASKET 1
S. Course
Course Title Credit CA ETE ETP Elective Area Term
No Code

1 EENG539 ACADEMIC ENGLISH 4 30 70 0 ENGLISH 2

POLITICAL
2 EPOL525 POLITICAL INSTITUTIONS IN INDIA 4 30 70 0 SCIENCE 2

ESOC515 FUNDAMENTALS OF SOCIOLOGY SOCIOLOGY 2

3 4 30 70 0
HUMAN
4 EHRM504 HUMAN RESOURCE MANAGEMENT 4 30 70 0 RESOURCE 2

5 EFIN542 CORPORATE FINANCE 4 30 70 0 FINANCE 2

ORGANIZATIONAL BEHAVIOUR AND MANAGEMENT
6 EMGN581 4 30 70 0 2
HUMAN RESOURCE DYNAMICS
7 EMKT509 CONSUMER BEHAVIOUR 4 30 70 0 MARKETING 2
INTERNATIONAL ORGANIZATION AND ECONOMICS
8 EECO608 4 30 70 0 2
REGIONAL COOPERATION IN TRADE
9 ECAP790 PROBABILITY AND STATISTICS 4 30 40 30 DATA SCIENCE 2

GENERIC ELECTIVE (GE) BASKET 2

S. Cours
Course Title Credit CA ETE ETP Elective Area Term
No e
Code INTRODUCTION TO THE STUDY OF ENGLISH
1 EENG514 4 30 70 0 3
LANGUAGE
PUBLIC POLICY AND GOVERNANCE IN POLITICAL
2 EPOL527 4 30 70 0 3
INDIA SCIENCE
3 ESOC506 GLOBALIZATION AND SOCIETY 4 30 70 0 SOCIOLOGY 3
HUMAN
4 EHRM619 TRAINING AND DEVELOPMENT 4 30 70 0 3
RESOURCE
INTERNATIONAL FINANCIAL FINANCE
5 EFIN548 4 30 70 0 3
MANAGEMENT
INTERNATIONAL BUSINESS MANAGEMENT
6 EMGN578 4 30 70 0 3
ENVIRONMENT
MARKETING
7 EMKT503 MARKETING MANAGEMENT 4 30 70 0 3
ECONOMICS OF EDUCATION AND ECONOMICS
8 EECO542 4 30 70 0 3
HEALTH
9 ECAP792 DATA SCIENCE TOOLBOX 4 30 40 30 DATA SCIENCE 3

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 GENERIC ELECTIVE (GE) BASKET 3
S. Course
Course Title Credit CA ETE ETP Elective Area Term
No Code
POST-INDEPENDENCE INDIAN ENGLISH
1 EENG519 4 30 70 0 4
LITERATURE
EPOL650 COMPARATIVE POLITICAL ANALYSIS POLITICAL 4
2 4 30 70 0 SCIENCE
3 ESOC507 GENDER AND SOCIETY 4 30 70 0 SOCIOLOGY 4
INDUSTRIAL RELATION AND LABOUR HUMAN 4
4 EHRM615 4 30 70 0
LAWS RESOURCE
INTERNATIONAL BANKING AND FOREX FINANCE 4
5 EFIN508 4 30 70 0
MANAGEMENT
EMGN801 BUSINESS ANALYTICS MANAGEMENT 4
6 4 30 70 0
DIGITAL AND SOCIAL MEDIA MARKETING 4
7 EMKT505 4 30 70 0
MARKETING
8 EECO507 COMPARATIVE DEVELOPMENT MODELS 4 30 70 0 ECONOMICS 4
4
9 ECAP794 ADVANCE DATA VISUALIZATION 4 30 40 30 DATA SCIENCE

GENERIC ELECTIVE (GE) BASKET 4

S. Course
Course Title Credit CA ETE ETP Elective Area Term
No Code
POSTCOLONIAL LITERATURES AND ENGLISH 4
1 EENG527 4 30 70 0
CULTURAL STUDIES
POLITICAL 4
2 EPOL617 POLITICAL PROCESSES IN INDIA 4 30 70 0 SCIENCE
3 ESOC614 SOCIOLOGY OF HEALTH 4 30 70 0 SOCIOLOGY 4
HUMAN 4
4 EHRM611 COMPENSATION MANAGEMENT 4 30 70 0 RESOURCE
SECURITY ANALYSIS AND PORTFOLIO FINANCE 4
5 EFIN576 4 30 70 0
MANAGEMENT
OPERATIONS MANAGEMENT AND MANAGEMENT 4
6 EOPR639 4 30 70 0
RESEARCH
CUSTOMER RELATIONSHIP MARKETING 4
7 EMKT517 4 30 70 0
MANAGEMENT
INTERNATIONAL CAPITAL MARKETS ECONOMICS 4
8 EECO510 4 30 70 0
AND FINANCE
9 ECAP737 MACHINE LEARNING 4 30 40 30 DATA SCIENCE 4

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Note:

1. Students can adopt only one area from Generic Elective basket that will be applicable for the whole
program.
2. In case of Term Paper student may choose one course against Term Paper from the Generic Basket 1
which is not chosen as Generic Elective (GE) and in case of Dissertation student may choose two
courses against Dissertation from Generic Basket 2 & 3 of the same area from which the course chosen
in Term Paper.
3. If student opt for Term Paper, then student is eligible to complete Dissertation in Term 4.
4. If student opt for course in place of Term Paper, then student will not allow to opt Dissertation. Student
is allowed to complete two courses as per guidelines.

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 Course Code EHIS551 Course Title HISTORY OF INDIA UPTO AD 650
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Evaluate the origin, significance and contribution of Harappan civilization, Vedic age and later Vedic
age
CO2: Analyze the emergence of the Mauryan and Gupta empires during the “classical age” in India
CO3: Define the various stages of the evalution of ancient dynasties in India
CO4: Evaluate review the social, economic, religious and political life of India during ancient period
CO5: Examine the rise and fall of Kushans, Gupta and Post Gupta rulers and their achievements
CO6: Analyze the Sangam, Pallava and Chola's administration, economy and land grants during Sangam
age

Unit No. Content

Unit-1 Reconstructing ancient Indian History: sources and interpreting historical trends
Unit-2 Stone age hunters and gatherers: Palaeolithic, Mesolithic Cultures; and rock art
Early farming communities: Pastoralism and incipient farming: Neolithic and Chalcolithic
Unit-3
village cultures
Bronze age, first urbanisation: Early Harappan, Mature Harappan, Late and Post Harappan
Unit-4
culture, Debated on Harappan chornology and ethnic identities
Unit-5 Vedic society: Polity, economy, religion, role of Vedas in Indian history
Early Iron Age: disposal of the dead, megalithic culture, economic development, social
Unit-6
stratification: beginning of Varna Ashram, Jati, gender, marriage, property relations, Samskar
Janapadas and Mahajanapadas: Territorial states: monarchical and republican, Religious
Unit-7
movements: Jainism and Buddhism, Ajivaks and other sects
Towards empires: Nandas and Mauryas- Kautilya’sArthashastra and Megasthnese’sIndica,
Unit-8 polity, nature and extent of centralisation, foreign relations, economy, trade and trade routes,
currency, coinage, art & architecture, Ashoka’s edicts, dhamma,
Post-Mauryan Developments: Sungas, Kanvas, Indo-Greeks, Shaka-Pallavas: social
Unit-9
conditions
Satvahanas, Shaka-Kshatrapas: State formation, land grants, agriculture expansion, trade
Unit-10
and trade guilds, silk route, coins and currency
Gupta Dynasty: Political consolidation- extent and structure, administrative organisation,
provisional and feudatory states, land grants and expansion of agriculture, religion: revival of
Unit-11 vedic and puranic religious traditions, temples, coins and currency, Sanskrit literature,
science and technology, Hunas invasions
Vakatakas and other dynasties of peninsular India: Land grants, art and architecture,
Unit-12
painting, society and religion
Vardhan and other kingdoms: Harsha, C halukyas and Pallavas, extent of kingdoms,
Unit-13
administration, religion, society and cultural activities, Sangam age
Unit-14 Status of Women: family, marriage and property rights

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READINGS:

1. INDIA'S ANCIENT PAST by RAM SHARAN, OXFORD & IBH

2. ASPECTS OF POLITICAL IDEAS AND INSTITUTIONS IN ANCIENT INDIA by RAM SHARAN SHARMA,
MOTILAL BANARSIDASS PUBLISHERS
3. ANCIENT INDIA: IN HISTORICAL OUTLINE by DWIJENDRA NARAYAN JHA, MANOHAR PUBLISHERS
&DISTRIBUTORS
4. ANCIENT INDIA SOCIAL HISTORY by ROMILA THAPAR, ORIENT BLACKSWAN PVT. LTD.
5. ANCIENT INDIAN HISTORY AND CIVILIZATION (TRENDS & PERSPECTIV (PAPERBACK) by
BHATTACHARYYA, MANOHAR PUBLISHERS & DISTRIBUTORS
6. FROM PLASSEY TO PARTITION: A HISTORY OF MODERN INDIA by SHEKHAR BANDHOPADYAY,
ORIENT BLACKSWAN PVT. LTD.
7. A NEW LOOK AT MODERN INDIA HISTORY by B.L. GROVER, S. CHAND & COMPANY
8. SOCIAL BACKGROUND OF INDIAN NATIONALISM by A.R. DESAI, POPULAR PRAKASHAN

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 POLITY AND ECONOMY OF INDIA
Course Code EHIS533 Course Title
1200-1750 AD
WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
CO1: Understand about Literary and Archaeological sources of Medieval India.
CO2: Analyse nature of the state under different rulers during Medieval Indian History.
CO3: Understand the specific concepts of political processes and developments of Medieval India.
CO4: Construct the nature of the Agrarian relations and the pattern of resource use during Medieval Indian
History

Unit No. Contents

Primary Sources: Literary: Indigenous accounts, foreign accounts, oral accounts
Unit-1
Archaeological: Inscriptions, Monuments and sculpture, Numismatics
Unit-2 Historiography: different approaches
State: Nature of state, Theories of kingship, Problem of legitimacy, Pressure groups, State and
Unit-3 regional identities, Tensions and conflicts inherent in the imperial system, Problem of
legitimacy, evolution of indigenous theories
Evolution of the Institutional Structure and System of Government: Iqta, Amaram,
Unit-4 Mansabdari and Jagirdari, Central administration, Provincial administration, State and rural
society, Village administration
Unit-5 Ruling Classes:evolving composition, immigration, local alliances and conflicts
Systemic Crisis and Collapse:Tensions and conflicts inherent in the imperial system, patterns
Unit-6
of resistance, collapse of empire, emergence of regional states, patterns of state formations
Agrarian Economy and the State:Control over land and relations of production, Resource
Unit-7
base and the pattern of resource use in agrarian production
Unit-8 Revenue Policies and Taxation:Nature and magnitude of taxation, Agrarian relations
Trade, Commerce and Production Technology: Inland and maritime trade, Structure and
Unit-9 volume of trade, Role of Arab and European traders, Indian merchants and their commercial
practices
Unit-10 Monetary system:Currency, coinage, and banking system - indigenous methods
Growth of Cities and Towns: Nature and Classification, demographic changes, administration,
Unit-11
urban communities and morphology of cities
Industries and Production Technology: Textiles, agro-industries, metal technology, artisans,
Unit-12
mercantile groups and their role in production
Industries and Production Technology: Textiles, agro-industries, metal technology, artisans,
Unit-13
mercantile groups and their role in production
Unit-14 Interpreting the Eighteenth Century

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READINGS:

1. RELIGION, STATE AND SOCIETY IN MEDIEVAL INDIA by EDITOR(S): SATISH CHANDRA, OXFORD
UNIVERSITY PRESS
2. HISTORY OF MEDIEVAL INDIA by V D MAHAJAN, S. CHAND & COMPANY
3. STUDIES IN ISLAMIC CULLURE IN THE INDIAN ENVIRONMENTAL by AHMAD AZIZ, OTHER
4. ECONOMIC HISTORY OF MEDIEVAL INDIA, 1200-1500 by IRFAN HABIB, PEARSON

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 Course Code EHIS507 Course Title HISTORY OF INDIA FROM 1757AD TO 1857 AD
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Develop an understanding about the primary and secondary sources of Modern Indian History
CO2: Describe the processes by which the East India Company moved from trade to territorial control
CO3: Examine the policies and ideologies of British Government to control Indian territory
CO4: Evaluate the discourse between different schools of thought like Orientalists, Evangelicals, Utilitarian

Unit No. Contents

Understanding Modern India I: Primary Sources, archival records, manuscripts, private
Unit-1
papers, newspapers, periodicals, oral tradition
Unit-2 Understanding Modern India II: approaches and interpretations: schools of thought:
Unit-3 India in the Mid-18th Century: polity, economy, society and culture
Expansion and Consolidation of British Power: ideology and tools of expansion, war and
Unit-4
diplomacy, policies and programs of expansion
Colonial Construction of India: structures and institutions, administrative structure, arms
Unit-5
of the state - police, army and law, Ideologies of raj and racial attitudes
Unit-6 Constitutional development: Regulating Act, Pitts India Act, Charter Acts 1793, 1833, 1853
Unit-7 Social Policies: British understanding of Indian society, Orientalists, Evangelicals, Utilitarian,
Social Change: education: indigenous and modern, social reform movements, emergence of
Unit-8
social classes
Economic Organizations and development I: Rural economy, Eastern India, Western India,
Unit-9
Southern India, Northern India
Economic Organizations and development II: land revenue administration,
Unit-10 commercialization of agriculture, rural indebtedness, theory of economic drain, development
of post, communication: telegraph and railways
Unit-11 Urban Economy I: Artisans and industrial production, debate of de-industrialisation
Unit-12 Urban Economy II: rise of internal markets and urban centres
Resistance to Colonial Rule I: Nature and forms of resistance, pre-1857-peasant, tribal and
Unit-13
cultural resistance
Resistance to Colonial Rule II: Revolt of 1857, ideology, programmes, leadership at various
Unit-14 levels, people’s participation, nature of the revolt, Punjab's participation in the revolt, British
repression

READINGS:
1. FROM PLASSEY TO PARTITION: A HISTORY OF MODERN INDIA by SHEKHAR BANDHOPADYAY,
ORIENT BLACKSWAN PVT. LTD.

REFERENCES:
1. A NEW LOOK AT MODERN INDIA HISTORY by B.L. GROVER, S. CHAND & COMPANY
2. SOCIAL BACKGROUND OF INDIAN NATIONALISM by A.R. DESAI, POPULAR PRAKASHAN

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 Course Code EGEN530 Course Title FUNDAMENTAL OF RESEARCH
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Develop research aptitude and get in-depth understanding of various methods of research.
CO2: Identify the appropriate research problem and conduct research in an effective way.
CO3: Understand indexing systems of various journals.
CO4: Apply ethics of research in writing research paper and dissertation thesis.
CO5: Understand basics of intellectual property rights.
Unit No. Content
Basics of research: meaning of research, objectives of research, motivations in research,
Unit-1
types of Research
Research approaches, significance of research, research process, criteria of good research,
Unit-2
concept of theory: deductive and inductive theory
Literature survey and research gap identification, problem identification as per industrial and
Unit-3 societal needs, potential and thrust areas, difference between scientific literature and
advocacy literature
Hypothesis: qualities of a good hypothesis, null hypothesis and alternative hypothesis, use of
Unit-4
databases, search engines and researchgateways, framing of timeline/Gantt chart
Types and classification of journals, journal indexing, role of indexing in defining the quality of
Unit-5
journal
Journal citation indices, h-index, h5-index, h5-median, g index, i-10 index, almetrics, JIF, JIF
Unit-6
percentile, cite score, SJR, SNIP and eigen factor
Research paper review process, citation, self-citation, funding agencies, Manupatra, academic
Unit-7
social networks: google scholar, academia research gate etc
Objectivity and subjectivity in research, integrity, carefulness, openness, respect for
Unit-8 intellectual property, confidentiality, social responsibility, competence, legality and informed
consent
Definition of Plagiarism, use of turnitin/ithenticate software, role of referencing/bibliography
Unit-9 in handling plagiarism, penalties and consequences, University Grants Commission’s (UGC)
policy for curbing plagiarism
Research writing including research paper, research proposal, review writing, thesis writing,
Unit-10 Microsoft word (grammar checking, formatting of documents, incorporating references),
reference styles
Poster preparation, coherence of the ideas, use of theory, Microsoft power point (creation of
Unit-11
posters, slides for seminar/talk)
Introduction to intellectual property rights concept and theories kinds of intellectual property
Unit-12
rights, introduction to patents, patent act 1970 – amendments of 1999, 2000, 2002 and 2005
Copyright and neighboring rights concept and principles, historical development of the
Unit-13
concept of trademark and trademark law-National and International
Unit-14 International regime relating to IPR TRIPS and other Treaties (WIPO, WTO, GATTS)

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READINGS:

1. RESEARCH DESIGN QUALITATIVE, QUANTITATIVE, AND MIXED METHODS APPROACHES byJOHN W.

CRESWELL, SAGE PUBLICATIONSINTELLECTUAL PROPERTY RIGHTS (IPRS) by E. T. LOKGANATHAN,
NEW CENTURYPUBLICATIONS
2. RESEARCH METHODOLOGY: METHODS AND TECHNIQUES by KOTHARI C R, GARG,
3. GAURAV, NEW AGE INTERNATIONAL
4. AN INTRODUCTION TO INTELLECTUAL PROPERTY RIGHTS by J P MISHRA, CENTRAL
LAWPUBLICATION
5. THE PRESENTATION BOOK, 2/E: HOW TO CREATE IT, SHAPE IT AND DELIVER IT! IMPROVEYOUR
PRESENTATION SKILLS NOW PAPERBACK by EMMA LEDDEN, PEARSON

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 FUNDAMENTALS OF INFORMATION
Course Code ECAP145 Course Title
TECHNOLOGY
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
C01: Understand basic concepts and terminology of information technology.
C02: Have a basic understanding of personal computers and their operations.
C03: Understand various software and hardware, various security issues.
C04: Familiarize students with complete fundamentals and the packages commonly used in computing
software
C05: Gain writing skills and various presentation aspects using word processing software

Unit No. Content

Computer Fundamentals: Characteristics &Generation of Computers, Block diagram of
Computer. Application of IT in various sectors.
Unit-1
Data Representation: Binary Number System, Octal, Hexadecimal, decimal and their
Conversion.
Memory: Types, Units of memory, RAM, ROM, Secondary storage devices–HDD, Flash Drives,
Unit-2 Optical Disks: DVD, SSD
I/O Devices–Keyboard, Mouse, LCDs, Scanner, Plotter, Printer & Latest I /O devices in market
Processing Data: Transforming data into information, how computers represent data, How
Unit-3
Computersprocessdata,Machinecycles,Memory,Registers,TheBus,CacheMemory
Operating Systems: operating system basics, Purpose of the operating system, types of
Unit-4 operating system, providing a user interface ,Running Programs, Sharing Information, Managing
Hardware, Enhancing an OS with utility software.
Data Communication: Local and Global reach of the network, Digital and Analog Transmission,
Unit-5 Data communication with standard telephone lines and Modems, Using Digital Data Connections,
Wireless networks
Networks: Sharing data anytime anywhere, uses of a network, Common types of a network,
Unit-6 Hybrid Networks, how networks are structured, Network to pologies and Protocols, Network
Media, Network Hardware
Graphics and Multimedia: Understanding graphics File Formats, Getting Images in to your
Unit-7
Computer, Graphics Software, Multimedia Basics
Data Base Management Systems: The Database, The DBMS, Working with a database, Data
Unit-8
bases at Work, Common Corporate Database Management Systems
Unit-9 Software Programming and Development: What is computer Program, hardware/Software
Interaction planning a Computer Program, how programs Solve Problems
Programming Language sand Programming Process: Categories of Programming Languages,
Unit-10 Machine and Assembly Language, Higher Level Languages, WWW development languages, The
SDLC of Programming
Internet: Basic Internet terms: Web Page, Website, Homepage, Browser, URL, Hypertext, ISP,
Web Server, HTML, DHTML, XML, Introduction to client side and server-side scripting.
Unit-11
Applications:WWW,e-mail,InstantMessaging,InternetTelephony,Videoconferencing,Web
Browser & its environment
Understanding The Need of Security Measures: Basic Security Concepts, Threats to Users,
Unit-12 Threats to Hardware, Threat to Data, Cyber Terrorism.
Taking Protective Measures: Keeping your System Safe, Protecting Your self, protecting your

16
 Privacy, Managing Cookies, Spyware and other BUGS, keeping your data secure, Backing Update,
Safe guarding your hardware
Cloud Computing and IoT: SaaS, PaaS, IaaS, Public and Private Cloud; Virtualization, Virtual
Unit-13 Server, Cloud Storage, Database Storage, Resource Management, Service Level Agreement, Basics
of IoT and its applications.
Futuristic World of Data Analytics: Introduction to Big data and Analysis Techniques:
Unit-14 Elements, Variables, and Data categorization, Levels of Measurement, Data management and
indexing, Introduction to statistical learning and overview of various tools used for data analysis.

LABORATORYWORK:

1. Hardware familiarizing with various I/O Peripheral devices, storage devices.

2. Familiarity with DOS, Implementing various internal and external commands in DOS
3. MS-Windows: Familiarizing with windows operating system; using built-in accessories; managing
files and folders using windows explorer; working with control panel; installing hardware and
software.
4. MS-Office (or any other Office Suite), meaning and features, its components5. MS-Word(or anyother
word processor): Creating Document Files,
5. Saving, Closing Files, Page Settings and Formatting Text. Spell Checking, Thesaurus,
6. Creating Tables, Adding rows, columns. Printing Documents, Setting Print Settings, creating abels and
mail merge, taking Printouts

17
 Course Code EHIS553 Course Title HISTORY OF INDIA FROM 650-1200 AD
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Examine early medieval Indian history and culture with the help of archaeological and literary sources
CO2: Identify various social, political, economic and cultural developments in early medieval Indian history
CO3: Analyze the emergence of political structure, regional specification and urban processes in early
medieval India

Unit No. Content

Unit-1 Interpreting the period: changing pattern of polity, economy and society
Historical Sources: Sanskritic, Tamil and other literatures, archaeology, epigraphy and
Unit-2
numismatics
Political Structure and Regional Variations I: political structure and forms of legitimation,
Unit-3
regional variations: northern and western India
Political Structure and Regional Variations II: western and central India, Deccan and south
Unit-4
India
Agrarian Economy: land grants, agricultural expansion, agrarian organization, irrigation, and
Unit-5
technology
Urban Economy: trade and trade-routes, inter-regional and maritime trade, urban
Unit-6 settlements, trade and craft guilds, forms of exchange, coinage and currency, interest and
wages, traders, merchants and craftsmen
Society I: social stratification, proliferation of castes, untouchability, status of women:
Unit-7
matrilineal society, marriage, property rights, inheritance
Society II: educational ideas and institutions, everyday life, migration and settlement of Aryan
Unit-8
group in different regions of India
Religion: Bhakti movements: Saivism, Vaishnavism, Tantricism, Jainism, Buddhism, Judaism,
Unit-9
Christianity, Islam, other popular religious movements
Unit-10 Philosophy: schools of Vedanta and Mimansa
Unit-11 Literature: Sanskrit, Prakrit, Tamil and Apbhransha
Unit-12 Rise of Regional Language and Literature: Marathi, Kannada, Telugu and other languages
Unit-13 Art and Architecture I: Temple architecture: Nagara, Dravida and Vesara style
Unit-14 Art and Architecture II: Ajanta, Ellora, Bagh and Kaneri, The Pallava andChola Architecture

READINGS:

1. A HISTORY OF ANCIENT AND EARLY MEDIEVAL INDIA, FROM THE STONE AGE TO THE 12TH
CENTURY by SINGH, UPINDER, PEARSON
2. THE MAKING OF EARLY MEDIEVAL INDIA by CHATTOPADHYAYA BRAJADULAL, OXFORDUNIVERSITY
PRESS

18
 SOCIETY AND CULTURE OF INDIA 1200AD-
Course Code EHIS536 Course Title
1750AD
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:

CO1: analyze the urban rural stratification and demographic structure of society during medieval India
CO2: evaluate socio-cultural and religious synthesis of India during medieval period
CO3: describe the patriarchal set-up and gender relations in Indian society during medieval Period
CO4: explain the process of growth of language and literature along with the development of art and
architecture

Unit No. Content

Structure of Rural Society: Composition & Stratification of rural society, Village
Unit-1
community, Village officials
Urban setting and structure of urban society: Composition of urban society, Structure of
Unit-2 urban society, rural-urban relationship and Urban life, Important urban centers and their
settings
Formation of regional identities: Jagannath Cult in Orissa, Vaishnavite Cult in East India,
Unit-3
Rishi Tradition in Kashmir, Acharyas in Tamilnadu
Unit-4 Sufism: Concept, Origin, Practices, Different Silsilahs, Relations with other religious groups
Bhakti Movement: Origin, Principles of Bhakti Movement, Saints of Bhakti Movement, Nath
Unit-5
Panthis, Saint Tradition
Unit-6 Society II: patriarchy and gender relations, patriarchal society and its characteristics
Society II: status of women in Hindu and Muslim society, Women Bhakats of North and
Unit-7
South India: Meera Bai and Mahadevi Akka
Elements of Islamic Architecture: architecture in Sultanate period from Slave to Lodhi
Unit-8
Dynasty, architecture in Mughal period from Babur to Aurangzeb
Unit-9 Regional Architecture: Vijayanagar, Bahmani, Sharqi and Sur style
Unit-10 Painting schools and development: Mughal, Kangra and Rajput School of Paintings
Unit-11 Performing Arts: Devadasis, drama, dance and music
Unit-12 Growth of Language and Literature I: Persia and Urdu
Unit-13 Growth of Language and Literature II: Sanskrit and regional languages
Elements of Conflict ad Synthesis in Medieval Indian Society: ruling groups, state and
Unit-14
orthodoxy, religious and sectarian communities, evolution of composite culture

19
READINGS:

1. MEDIEVAL INDIA: FROM SULTANATE TO THE MUGHALS 1206-1526, PART I by CHANDRA,SATISH,

HAR-ANAND PUBLICATIONS
2. A COMPREHENSIVE HISTORY OF MEDIEVAL INDIA FROM TWELWTH TO MID-EIGHTEENTHCENTURY
by FAROOQUI, AHMED SALMA, PEARSON
3. THE NEW CAMBRIDGE HISTORY OF INDIA- THE MUGHAL EMPIRE by RICHARD, F. JOHN,CAMBRIDGE
UNIVERSITY PRESS
4. MUGHAL SCULPTURE by NATH.R, APH PUBLISHING CORPORATION
5. MEDIEVAL INDIA by BHUSHAN BHARAT, MAXFORD BOOKS
6. ARCHITECTURE IN INDIAN SUB-CONTINENT by BAKSHI, S.R, VISTA INTERNATIONALPUBLISHING
HOUSE
7. THE AGRARIAN SYSTEM OF MUGHAL INDIA 1556-1707, PART II by HABIB IRFAN,
OXFORDUNIVERSITY PRESS
8. ESSAYS ON MEDIEVAL INDIAN HISTORY by CHANDRA, SATISH, OXFORD UNIVERSITYPRESS
9. MEDIEVAL INDIA: FROM SULTANATE TO THE MUGHALS, MUGHAL EMPIRE,1526-1748,PART II by
10. THE NEW CAMBRIDGE HISTORY OF INDIA ARCHITECTURE OF MUGHAL INDIA by CATHERINE B.
ASHER, CAMBRIDGE UNIVERSITY PRESS
11. THE MAKING OF EARLY MEDIEVAL INDIA by CHATTOPADHYAYA BRAJADULAL, OXFORDUNIVERSITY
PRESS
12. MUGHAL AND RAJPUT PAINTINGS: THE NEW CAMBRIDGE HISTORY OF INDIA SERIES byBOACH MILO
1ST, DELHI

20
 Course Code EHIS656 Course Title HISTORY OF INDIA 1858-1964 AD
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Tell students about emergence of nationalism in the form of Indian national congress.
CO2: Analyze the role of Moderates and Extremists in the early years of the freedom struggle
CO3: Focus on the role of extremists in the freedom struggle of India
CO4: Teach the emergence of Gandhi and the mobilization of the rural masses
CO5: Debate the political upheavals like Communal politics in the freedom struggle

Unit No. Content

Indian nationalism 1859–1885 I: British government and its control over Indian
Unit-1
administration- central, provincial and district
Unit-2 Indian nationalism 1859–1885 II:early associations and peasant uprisings 1859- 1880s
Foundation of Congress: theories oforigin and foundation of the Indian National Congress,
Unit-3
social basis of the Indian National Congress
National awakening in India in its early phase I: national awakening and socio-religious
Unit-4
reforms movements, moderate phase of the Indian National Congress, growth of extremism
Unit-5 The Indian Council Act of 1909: main features and provisions
Unit-6 Government of India Act of 1919: main features and provisions
National awakening in India in its early phase II: growth of revolutionary terrorism, Home-
Unit-7
Rule movement
Nationalism under Gandhi’s leadership: emergence of Gandhi and his ideology of mass
Unit-8 participation, critical assessment of Non-cooperation and regional variations and Khilafat
movement, Salt march, Civil Disobedience and regional variations
Unit-9 Government of India Act of 1935: main features and provisions
Communal politics and partition of India I: communal strands: origin and growth of
Unit-10
communal politics, foundation of Muslim League and Hindu Mahasabha
Communal politics and partition of India II: Cripps proposal, Cabinet Mission
Unit-11
scheme, communal riots and direct-action day
Unit-12 Indian Independence Act and partition of India
India after independence I: boundary commission, rehabilitation after partition: settlement
Unit-13
plans, creating new towns and agriculture settlements
Unit-14 India after independence II: new opportunities for the displaced, Nehru's vision of

READINGS:

1. INDIA'S STRUGGLE FOR INDEPENDENCE by BIPIN CHANDRA, PENGUIN BOOKS INDIA

2. MODERN INDIA: 1885-1947 by SUMIT SARKAR, LAKSHMI PUBLICATIONS
3. A SOCIAL, CULTURAL AND ECONOMIC HISTORY OF INDIA VOL. III by CHOPRA P.N., PURIB.N, DAS M.N,
MACMILLAN

21
Course Code ESSC501 Course Title TEACHING APTITUDE
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the teaching.
CO2: Visualize the learner’s characteristics.
CO3: Describe different factors affecting teaching.
CO4: Discuss various methods of teaching.
CO5: Evaluate teaching support system.
CO6: Analyze various evaluation systems in education.

Unit No. Content

Teaching: Concept of Teaching, Objectives of Teaching, Levels of Teaching
Unit- 1
Characteristics of Teaching, Basic requirements of Teaching
Adolescent Learner’s characteristics-I: Academic characteristics of adolescent
Unit- 2
learners, Social characteristics of adolescent learners
Adolescent Learner’s characteristics-II: Emotional characteristics of
Unit- 3
adolescentlearners, Cognitive characteristics of adolescent learners
Adult Learner’s characteristics-I: Academic and social characteristics of adult
Unit- 4
learners, Social characteristics of adult learners
Adult Learner’s characteristics-II: Emotional characteristics of adult learners, ,
Unit-5
Cognitive characteristics of adult learners
Individual Differences: Meaning and definition of individual differences, Types of
Unit- 6
individual differences, Causes of individual differences
Factors affecting Teaching: Teacher and learner, Support material,
Unit- 7
Instructional facilities, Learning environment, Institution
Methods of teaching-I: Methods of teaching in institutions of higher learning
Unit- 8
Teacher centered methods, Learner centered methods
Unit- 9 Methods of teaching-II: Off-line methods and On-line methods
Unit- 10 Teaching support system-I: Traditional support system, Modern support system
Unit- 11 Teaching support system-II: ICT based support system
Unit- 12 Evaluation systems-I: Elements of evaluation, Types of evaluation
Evaluation systems-II: Evaluation in choice- b a s e d credit system in higher
Unit- 13
education, Computer based testing
Innovations in evaluation systems: Concept map and test, e-portfolio, podcast
Unit- 14 and vlog, Talk show performance, minute paper, artificial intelligence and
assessment rubrics

Readings:
1. UGC-NET/JRF/SET TEACHING & RESEARCH APTITUDE (GENERAL PAPER-I) by Dr. K.
KAUTILYA,1st Edition, (2019) UPKAR
2. NTA UGC NET/SET/JRF - PAPER 1: TEACHING AND RESEARCH APTITUDE by KVS
MADAAN,4th Edition, 2020, PEARSON
3. Trueman’s UGC NET/SET General Paper I by M. Gagan, Sajit Kumarm, Danika Publishing
Company,1st Edition, 2019
4. CBSE UGC-NET: TEACHING & RESEARCH APTITUDE by Dr. M.S. ANSARI & RPH
EDITORIAL BOARD, RAMESH PUBLISHING HOUSE, 1st Edition, 2019

22
 Course Code EHIS632 Course Title WOMEN IN INDIAN HISTORY
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze the changing role of women in Indian society from ancient period to modern age
CO2: Evaluate the gender roles and identify gender bias to reconstruct the gender identity
CO3: Review the concept of patriarchy from gender perspective in India
CO4: Develop the sense of social responsibility and social consciousness about gender issues
Unit No. Content
Feminist Consciousness in Ancient India: Women in Indian Thought: Arthashastra,
Unit-1
Manusmriti, Therigathas
Feminist Consciousness in Medieval India: Cases of Queen Didda , Razia Sultana, Nurjahan
Unit-2
andJahanara
Feminist Consciousness in Modern India: Feminists in Colonial India: Begum Rokeya
Unit-3
Sakhawat Hossain, Sarla Devi Chaudharani
Women's participation in the National Movement: Women participation in Civil
Unit-4
Disobedience Movement, Quit India Movement
Women's Movement in Post-Independence period in India I: Dalit Women's Issues, Chipko
Unit-5
Movement
Women's Movement in Post-Independence period in India II: Devadasi Movements, Anti-
Unit-6
Arrack Movement
Partition and Women I: Recovery, Restoration, Re-settlement, Official and unofficial records
Unit-7
of the abducted women
Partition and Women II: Victimization of Women during partition, The abducted and
Unit-8
Widowed women, Plight of women during partition riots of 1947
Political Empowerment of Women: Committees and Commissions on Women's participation
Unit-9
inPRI
Women in Panchayati Raj Institutions: With special reference to the 73rd Constitutional
Unit-10 Amendment, Women in Urban Local Bodies (With reference to the 74th Constitutional
Amendment)
Contemporary Issues taken up by Women's Movement in India I: Trafficking of Women,
Unit-11
Honour killings and Khap Panchayats,
Contemporary Issues taken up by Women's Movement in India II: Violence against
Unit-12
Women, NRI marriages
Crime against Women and Laws in India I: Rape Laws (reference to Sec 375 IPC), Dowry
Unit-13
Prohibition Act, 1961 (as amended in 1984 and 1986), Domestic Violence Act 2005
Crime against Women and Laws in India II: Termination of Pregnancy Act 1971, Pre-
Unit-14 Conception and Pre-Natal Diagnostic Techniques (Regulation and Prevention) Act, 1994 as
amended in 2004, Sexual Harassment at the Workplace and Judicial attitude

23
READINGS:

1. THE POSITION OF WOMEN IN HINDU CIVILIZATION: FROM PREHISTORIC TIME TO THE PRESENT DAY
by ALTEKAR, A.S., MOTILAL BANARSIDASS PUBLISHERS
2. SAMAJ CHINTAN by AVINASH RAI KHANNA, Prabhat Prakashan
3. WOMEN IN GANDHI’S MASS MOVEMENTS by THAKUR BHARTI, DEEP & DEEP
4. PUBLICATIONS PVT. LTD.
5. WOMEN IN MANU'S PHILOSOPHY by DAS, RAM MANOHAR, SOUTH ASIA BOOKS
6. INDIAN WOMEN FROM PURDAH TO MODERNITY by NANDA, BAL RAM (ED), STOSIUS
7. INC/ADVENT BOOKS DIVISION
8. VIOLENCE, LAW AND WOMEN'S RIGHTS IN SOUTH ASIA by GOONESEKERE, SAVITRI
9. CRIME AGAINST WOMEN by AHUJA, RAM, RAWAT PUBLICATIONS
10. CONTENTIOUS MARRIAGES: ELOPING COUPLES: GENDER, CASTE AND PATRIARCHY INNORTHERN
INDIA by CHOUDHARY PREM, OXFORD UNIVERSITY PRESS
11. VIOLENCE AGAINST WOMEN: AN ANALYSIS OF CONTEMPORARY REALITIES by MOHANTI BEDABATI,
KANISHKA PUBLISHERS, DISTRIBUTORS
12. FROM INDEPENDENCE, TOWARDS FREEDOM: INDIAN WOMEN SINCE 1947 by BHARATI RAY AND
APARNA BASU, OXFORD UNIVERSITY PRESS
13. WOMEN'S STUDIES IN INDIA: A READER by MARY E. JOHN, PENGUIN BOOKS INDIA
14. EMPOWERMENT FOR WOMEN THROUGH POLITICAL PARTICIPATION by SINHA NIROJ, KALPAZ
PUBLICATIONS
15. GANDHI AND THE STATUS OF WOMEN by BAKSHI, S.R, CRITERION PUBLISHERS

24
 ECONOMIC HISTORY OF INDIA FROM 1757AD
Course Code EHIS636 Course Title
TO 1947AD
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Know the causes that led to the decline of indigenous industries in India
CO2: Understand the features of Indian economy in the 18th century
CO3: Differentiate between traditional industry and modern industry
CO4: Analyze the factors that led to the growth of modern industries in India
CO5: Evaluate the impact of British rule on Indian economy
Unit No. Content
Unit-1 Nature & structure of economy: rural & urban, Agrarian & non-agrarian production
Indian Economy in the mid18th Century I: debate on the potentialities
Unit-2
of capitalist change in the pre-colonial economy
Indian Economy in the mid 18th Century II: technology & methods of production, Trade and
Unit-3
indigenous banking
Agrarian Settlements: Permanent Settlement in Bengal, Rayatwari Settlement in the Deccan,
Unit-4
Mahalvari Settlement in Central India
Agrarian Production: Effects of periodic settlements on economy, Export products, New
Unit-5
techniques & modes of production
Early Phase of Colonial Economy I: Mercantilism & European interests in India, The East
Unit-6
India Company and its rule in Bengal
Early Phase of Colonial Economy II: Drain of Wealth -a debate, Indian industry, Internal &
Unit-7
external commerce
Unit-8 Traditional Industry: Decline of Indigenous industry, Handicraft products
Capitalism & industry: De-industrialization, De-urbanization, Commercialization of
Unit-9
agriculture & its effects
Imperialism &Indian Industry: medicine, transportation, warfare, and production of goods,
Unit-10
effects
Rise of Heavy Industry I: Railway: a tool of industrial growth, its network, Indian markets and
Unit-11
their nature
Rise of Heavy Industry II: Industries - Cotton, Jute, Iron, Steel, Nationalist and imperialist
Unit-12
controversy, Industrial labour and its problem
Unit-13 Foreign Trade I: External trade, Shift from direct to indirect taxes, Tariff & excise
Foreign Trade II: Credit system, Monetary system, Drain of Wealth & British overseas trade,
Unit-14
Impact of British Rule on Indian Economy

READINGS:

1. MODERN INDIAN HISTORY by SUMIT SARKAR, MACMILLAN

2. MODERN INDIAN HISTORY by B.L. GROVER AND ALKA MEHTA, S. CHAND & COMPANY
3. THE RISE AND GROWTH OF ECONOMIC NATIONALISM IN INDIA by CHANDRA BIPIN, ANAMIKA
PUBLISHERS & DISTRIBUTORS

25
 HISTORY OF MODERN EUROPE FROM
Course Code EHIS657 Course Title
1795AD TO 1870AD
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss the major events of world history in a broader perspective
CO2: Define the contribution of Napoleon Bonaparte to European history
CO3: Determine the Modern European revolutions and scenario aftermath
CO4: Analyze the significance of nationalism in the World
CO5: Critique the epistemological contribution of Modern Europe to world history
CO6: Justify the impact of Modern Europe to world history.
Unit No. Content
French Revolution- Phase I: causes and outbreak of revolution, role of the Philosophers and
Unit-1
Writers, influences of international events
Unit-2 French Revolution- Phase II: fall of Bastille, National Constituent Assembly of France
French Revolution- Phase III: National convention, effects, consequences, impact of the
Unit-3
revolution, France under Directory
Napoleon Bonaparte I: early achievements, rise to power, reforms system, Emperor of the
Unit-4
France
Unit-5 Napoleon Bonaparte II: Continental system, Wars of Napoleon
Napoleon Bonaparte III: Peninsular war, Napoleon at the climax of his power, decline of
Unit-6 Napoleon’s European warfare, Causes of Napoleon’s downfall, role of England in the fall of
Napoleon
Congress of Vienna I: prominent leaders, main objectives, main problems, the principles of
Unit-7
the Congress, working procedures, main decisions
Congress of Vienna II: significance of the Vienna settlement, criticism of the Treaty of Vienna,
Unit-8
reconstruction of Europe
French Revolutions 1830: July revolution of 1830 and its causes, significance and
Unit-9
Effects
Unit-10 French Revolutions 1848: Revolution of 1848 and its causes, event and impact
Unit-11 Age of Metternich I: Metternich and the Austrian empire, domestic policy
Age of Metternich II: foreign policy of Metternich, German Confederation and Metternich,
Unit-12
Downfall of Metternich and its causes, critical estimate of Metternich work
Nationalism in Europe I: Unification of Italy, national awaking in Italy, various plans for
Unit-13 unification of Italy, unification under Piedmont, annexation of southern states, Crimean War,
Austro-Prussian War, Franco-Prussian War
Nationalism in Europe II: Unification of Germany, Bismarck's –the architect of German
Unit-14
empire, successful efforts for German Unification, Carlsbad decrees, Zollverein Economic unity

READINGS:

1. HISTORY OF MODERN EUROPE by MAHAJAN V.D., S. CHAND & COMPANY

2. HISTORY OF MODERN EUROPE by B. V. RAO, STERLING PUBLISHING
3. HISTORY OF THE MODERN WORLD by JAIN AND MATHUR, JAIN PRAKASHAN MANDIR

26
 Course Code EHIS631 Course Title TWENTIETH CENTURY WORLD
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify the important aspects of world history in the 20th century
CO2: Review the causes and outcomes of World War I and II in world history
CO3: Outline the socio-economic changes of the 20th century
Unit No. Content
Unit-1 Legacy of the Nineteenth Century I: Growth of capitalism and imperialism
Unit-2 Legacy of the Nineteenth Century II: Liberalism and socialism, Nationalism
World Order up to 1919 I: Origins of first world war, Peace settlement and long term
Unit-3 consequences, Russian revolution, Economic and political aspects, Responses and reactions in
the west
World Order up to 1919 II: Russian revolution, Economic and political aspects, Responses
Unit-4
and reactions in the west
Unit-5 World between the two wars I : League of Nations, Working of League of Nations and Failure
Unit-6 World between the two wars II : Great Depression and New Economic Deal
Unit-7 World between the two wars III : Ideologies of Nazism and Fascism
Unit-8 Second World war and the new political order I :Origin, nature, results of war
Second World war and the new political order II : Nationalist Movements and
Unit-9
decolonization
Unit-10 Second World war and the new political order III : Communist revolution in China
Cold war and its effects I : Ideological and political basis of cold war, Non Alignment
Unit-11
Movement
Cold war and its effects II: UNO concept of world peace, regional tensions, Apartheid
Unit-12
Movement
Disintegration of Socialist Block and the end of cold war I: Genesis and process of
Unit-13
disintegration, Changes in political order- from bipolar to unipolar
Disintegration of Socialist Block and the end of cold war II : Socialism in decline,
Unit-14
Globalization

READINGS:

1. HISTORY OF THE WORLD by ARJUN DEV, ORIENT BLACKSWAN PVT. LTD

2. HISTORY OF MODERN WORLD by B V RAO, STERLING PUBLISHING
3. ISSUES IN TWENTIETH CENTURY WORLD HISTORYM by SNEH MAHAJAN, MACMILLAN

27
 Course Code EENG539 Course Title ACADEMIC ENGLISH
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Differentiate between a range of authentic academic texts
CO2: Observe actively to lectures, presentations and interviews to understand key information
CO3: Construct a variety of essays and other assignments
CO4: Appraise academic grammar
CO5: Apply academic English and vocabulary in professional life

Unit No. Content

Academic writing: introduction, texts and academic texts, ways of writing, balanced versus
Unit-1
weighted essays
Unit-2 Academic writing: brainstorming and outlining, gathering information, sorting the material
Unit-3 Writing paragraphs: introduction, types of paragraphs, enumeration
Unit-4 Writing paragraphs: exemplification, complex paragraphs, sequence
Writing paragraphs: comparison of items, cause effect in paragraph writing, visuals in
Unit-5
paragraph writing
Basics of reports and research papers: introduction, types of reports, format of a report,
Unit-6
assessment reports
Basics of reports and research papers: writing a report, understanding the text, data
Unit-7
collection, writing a research paper
Basics of reports and research papers: overview of a research paper, selection of a research
Unit-8
paper, plagiarism, citing sources, publication sources
Presenting your ideas: purpose of a presentation, components of a presentation, when to read
Unit-9
or speak, preparation
Unit-10 Presenting your ideas: before the talk, on the podium, handling questions, strategic planning
Unit-11 Grammar for editing: basic sentences, verbs, nouns, editing a sentence
Grammar for editing: delayed subjects: it, there and what, the long and winding sentence,
Unit-12
short sentences, parallelism
Working with words: misleading words, one word for many, complicated words, avoiding
Unit-13
metaphors, redundant words
Working with words: linking words, expressing the degree of certainty, capitalization, sexist
Unit-14
language

READINGS:

1. A COURSE IN ACADEMIC WRITING by RENU GUPTA, ORIENT BLACKSWAN PVT. LTD.

2. ENGLISH GRAMMAR by RAJEEVAN KARAL, OXFORD UNIVERSITY PRESS
3. OXFORD EAP: A COURSE IN ENGLISH FOR ACADEMIC PURPOSES by EDWARD DE CHAZALAND SAM
MCCARTER, OXFORD UNIVERSITY PRESS
4. MLA HANDBOOK by MODERN LANGUAGE ASSOCIATION OF AMERICA, MODERN
LANGUAGEASSOCIATION

28
 Course Code EPOL525 Course Title POLITICAL INSTITUTIONS IN INDIA
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the leading institutions of the Indian political system and the changing nature of these
institutions
CO2: Assess the laws pertaining to elections and analyse the electoral system of India
CO3: Enumerate the working of the Indian federalism in the constitutional context
CO4: Distinguish the powers and functions of various organs of the government
CO5: Discuss about various constitutional and statutory bodies of India
CO6: Evaluate the functioning of the local government institutions
Unit No. Content
Making of the Indian Constitution: Indian national movement to the making of the Indian
Unit-1
constitution
Constituent Assembly: composition of constituent assembly, ideological moorings,
Unit-2
constitutional debates
Philosophy of the Constitution: preamble, fundamental rights, directive principles of state
Unit-3
policy
Constitutionalism in India: democracy, social change, national unity, checks and balances,
Unit-4
basic structure debates, constitutional amendments
Unit-5 Union executive: president as the head of the state, prime minister and council of ministers
Union Parliament: structure of the union parliament, role and functioning, parliamentary
Unit-6
committees
Unit-7 Judiciary part-1: supremeCourt, high court
Unit-8 Judiciary part -11: judicial review, judicial activism, judicial reform
Unit-9 State executive: Governor, Chief Minister and council of ministers
Unit-10 State Legislature: Legislative council and Legislative assembly
Federalism in India: strong centre framework, asymmetrical federal provisions and adaption,
Unit-11
role of intergovernmental coordination mechanisms, inter-state council, emerging trends.
Electoral Process and Election Commission of India: conduct of elections, rules, electoral
Unit-12
reforms. functioning and reforms of the local government Institutions
Constitutional and Statutory Bodies Part -1: Comptroller and Auditor General, National
Unit-13
Commission for Scheduled Castes, National Commission for Scheduled Tribes
Constitutional and Statutory Bodies Part -11: National Commission for Human Rights,
Unit-14
National Commission for Women, NationalCommission for Minorities

READINGS:

1. INDIAN GOVERNMENT AND POLITICS by BIDYUT CHAKRABARTY, RAJENDRA KUMAR PANDEY, SAGE
PUBLICATIONS
2. THE INDIAN CONSTITUTION: CORNERSTONE OF A NATION by AUSTIN GRANVILLE, Oxford Paperbacks

29
 Course Code ESOC515 Course Title FUNDAMENTALS OF SOCIOLOGY
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Articulate all the methodical concepts to understand the social system and function
CO2: Collect information regarding various social units in terms of structural and functional analysis
CO3: Examine structural and functional significance of social institution
CO4: Innovate ideas to create pathways for the social problems
CO5: Apply theoretical understanding in the process of social change and mobilization
CO6: Analyse the process of social exclusion and inclusion in terms of policy making and development
program

Unit No. Content

Introduction to Sociology: Definition, Nature and Importance, Relation of Sociology with
Unit-1 other social sciences-Economics, History, Political Science, Psychology and Social
Anthropology
Sociology and other Social Studies: Branches of Sociology-Industrial Sociology, Political
Unit-2 Sociology, Sociology of Family, Sociology of Education, Medical Sociology, Urban and Rural
Sociology
Sociological Imagination: Development of Sociology as a Social Science and Sociological
Unit-3
Prospective
Basic Concepts: Society, Community, Association and Institution –Social Groups, Social
Unit-4 Structure and function, Role and Status, Social Stratification and Mobility, Social Control,
Social process and Social Change.
Sociology of Culture: Culture and Socialization Definition-Features, Elements, Types, Cultural
Unit-5
Relativity, Ethnocentrism, Cultural lag, Cultural System & sub-system, cultural change.
Social Institutions: Marriage, Family, Kinship, Religious Institutions, Economic Institution,
Unit-6
Educational Institution and Political Institutions
Unit-7 Indian Social Institutions (I): Caste System, Jajmani System, Major religious practices
Indian Social Institutions (II): Indian Agriculture: farmers movements, Primary education,
Unit-8
Mid-day meal, privatization of higher education, Research and development
Social Problems (I): Definition, Nature, Cause, Proposals, Legal and Constitutional measures
Unit-9
in controlling Social problems.
Social Problems (II): Family Disorganisation, Problem of Child Labour, Problem of Aged,
Unit-10
Gender issues and Gender problems,
Social Problems (III): Communal Riots, corruption, terrorism, Alcoholism and Drug
Unit-11 Addiction, problem of Unemployment, untouchability, population problem, Rural and Urban
Problems, Nepotism
Unit-12 Social Change: Meaning Definition, Nature and Importance, Types of Social Change
Social Movement: Peasant movement, Dalit Movement, Backward Classes movement, Social
Unit-13
Reform Movement
Social Inclusion and Exclusion: Meaning-Nature-issues and problems of Social
Unit-14 Inclusion/Exclusion among Scheduled Caste and Class-Scheduled Tribes, Neo Buddhist
movement, Women empowerment

30
READINGS:

1. Sociology: Principles of Sociology with an Introduction to Social Thoughts. Rao C.N. Shankar. S Chand;
Fundamentals of Sociology.VidyaBhushan. Pearson Education.
2. Fundamentals of Sociology Gisbert P. Orient BlackSwan.Third edition (2010).
3. Fundamentals of Sociology Rajendra Kumar Sharma. Atlantic.1st edition (2013).

31
 Course Code EHRM504 Course Title HUMAN RESOURCE MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
CO1: demonstrate basic concepts and functions of human resource management
CO2: formulate policies to acquire, develop, motivate and retain human resources
CO3: appraise the dynamics of industrial relations and to manage them as per statutory regulations
CO4: apply human resource management functions to handle emerging issues

Unit No. Content

Introduction: External and Internal Forces of environment affecting HRM, Integrating HR
Unit-1
Strategy with Business Strategy, Objectives and functions of HRM
Unit-2 Human Resource Planning: HRP process, Barriers and Prerequisites for Successful HRP
Job Analysis: Methods of Collecting Job Data, Potential Problems with Job Analysis, Job
Unit-3
Design and its approaches, Process of Job Analysis
Unit-4 Recruitment: Meaning, Recruitment process, Recruitment Methods, Challenges in India
Unit-5 Selection: Selection Process, Barriers to effective selection, Selection Challenges in India
Talent Management: talent management, talent retention, talent acquisition and sources of
Unit-6
talent acquisition
Orientation, induction and placement: process of orientation, induction and placement
Unit-7
programme, Evaluation of Orientation Programme
Training and Development: employee training, difference in training and development,
Unit-8
methods of training, methods of management development, people capability maturity model
Career planning and management: career management, process of career planning,
Unit-9
challenges in career planning
Performance management system: performance management, performance planning,
Unit-10
performance appraisal, potential appraisal, feedback and counselling
Compensation management: types and theories of compensation, concept of wages, factors
Unit-11 influencing compensation management, incentives and fringe benefits, employee engagement
and retention.
Managing industrial relations: major actors and their roles in IR, factors influencing IR,
Unit-12
approaches to IR, grievance handling procedure,
Industrial Disputes: industrial disputes, methods of settlement of industrial disputes, trade
Unit-13
unions and their challenges in India
HR maintenance: social security schemes in India, welfare schemes, contemporary issues in
Unit-14
HRM, current challenges faced by HRM

READINGS:

1. HUMAN RESOURCE MANAGEMENT by DESSLER, G. AND VARKKEY, B, PEARSON

2. HUMAN RESOURCE MANAGEMENT by PRAVIN DURAI, PEARSON
3. HUMAN RESOURCE MANAGEMENT-A SOUTH ASIAN PERSPECTIVE by SNELL, BOHLANDER AND
VOHRA, CENGAGE LEARNING

32
 Course Code EFIN542 Course Title CORPORATE FINANCE
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understanding finance function with respect to its evolution and growth
CO2: Understanding the concept of Time Value of Money and interpreting the results based on calculations
CO3: Analyzing financing needs of the businesses and designing an optimum capital structure
CO4: Understanding the retention and distribution of profits and impact on business valuation
Unit No. Content
Financial Management: An Overview, evolution of finance, the basic goal:
Unit-1
creating shareholder value, agency issues, business ethics and social responsibility
Sources of Finance: Long term and Short-term sources of finance- Ordinary shares,
Unit-2
Preferences shares, redeemable irredeemable debentures, Debt vs Equity.
Money Market Instruments: Treasury Bills, Commercial Papers, Certificate of Deposits,
Unit-3 Treasury Management and Treasury Operations in corporates. External Commercial
Borrowings, Financing for MSMEs
Time Value of Money concept: Compounding and discounting, Future value and Present
Unit-4
value, Annuities, Effective interest rates
Investment Decisions: Capital Budgeting Decisions, Rationale of Capital Budgeting, Non-
Unit-5 Discounting Capital Budgeting Techniques - Payback period, Profitability Index, Accounting
Rate of Return
Investment Decisions: Discounting Techniques of Capital Budgeting - NPV, IRR, Discounting
Unit-6 Payback Period Method, Estimation of Cash Flows, NPV v/s IRR, Risk analysis in
Capital Budgeting - Sensitivity Analysis, Certainty Equivalent Approach.
Cost of Capital: Meaning and Concept, Cost of Debt, Cost of Equity, Cost of Retained Earnings,
Unit-7
Calculation of WACC, International Dimensions in Cost of Capital
Financing Decisions: Capital Structure, Theories and Value of the firm - Net
Income Approach, Net Operating Income Approach, Traditional Approach, Modigliani
Unit-8
Miller Model, Determining the optimal Capital Structure, Checklist for Capital Structure
Decisions, Costs of Bankruptcy and Financial Distress.
EBIT-EPS Analysis: Concept of Leverage, Types of Leverage: Operating Leverage, Financial
Unit-9
Leverage, Combined Leverage.
Dividend Decisions: Factors determining Dividend Policy, Theories of Dividend Gordon
Unit-10
Model, Walter Model, MM Hypothesis
Forms of Dividend: Cash Dividend, Bonus Shares, Stock Split, Stock Repurchase, Dividend
Unit-11
Policies in practice.
Working Capital Management: Working Capital Policies, Risk-Return trade-off, Cash
Unit-12
management, Receivables management
Corporate Governance: Value-based Corporate culture, Disclosures, transparency and
accountability, Corporate Governance and Human Resource Management, Evaluation of
Unit-13
performance of board of directors, Succession planning, Public sector undertakings and
corporate governance, Insider trading, Lessons from corporate failure
Economic outlook and Business Valuation: Impact of changing business environment on
corporate valuation, climate change and corporate valuation, Business sustainability and
Unit-14
corporate valuation, Role of environmental, social, and governance (ESG) factors in corporate
valuation

33
READINGS:

1. FUNDAMENTALS OF CORPORATE FINANCE by JONATHAN BERK, PETER DeMARZO& JARRED

HARDFORD, PEARSON
2. CORPORATE FINANCE by STEPHEN A. ROSS, RANDOLPH W. WESTERFIELD & JEFFREY JAFFE,
McGRAW HILL

34
 ORGANISATIONAL BEHAVIOUR AND
Course Code EMGN581 Course Title
HUMAN RESOURCE DYNAMICS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Enumerate the concept of management practices and organizational behavior
CO2: Develop and sharpen acumen of how different management thoughts can be used to improve
organization functioning
CO3: Analyze the importance of management practices and important organizational behavior dimensions
at different levels of organization
CO4: Appraise the dynamics of industrial relations and to manage them as per statutory regulations
CO5: Apply human resource management functions to handle emerging issues

Unit No. Content

Organizational behavior: relationship between management and organization behavior,
Unit-1 model of OB and contributing disciplines to the OB field
Foundations of individual behavior: values, attitude and job satisfaction, theories of learning
and behavior modification
Personality: theories of personality and its assessment, transactional analysis and attribution
Unit-2 theory of perception
Emotions: emotional intelligence and affective events theory of emotion
Motivation: early and contemporary theories of motivation
Group dynamics: group dynamics and its significance, types of groups, formation and stages of
Unit-3 group development, group performance factors
Team development: team formation, its types and difference between group and team
Organizational conflict and negotiations: conflict sources, types and levels of conflict,
Unit-4 traditional and modern approaches to conflict, resolution of conflict through negotiation
Stress: sources and consequences of stress, stress management techniques
Introduction: External and Internal Forces of environment affecting HRM, Objectives and
Unit-5 functions of HRM.
Human Resource Planning: HRP process, Barriers and Prerequisites for Successful HRP.
Unit-6 Job Analysis: Methods of Collecting Job Data, Potential Problems with Job Analysis, Job
Design and its approaches, Process of Job Analysis
Unit-7 Recruitment & Selection: Meaning, Recruitment process, Recruitment Methods,
Challenges in India and Selection Process
Talent Management: talent management, talent retention, talent acquisition and sources
Unit-8 of talent acquisition
Orientation, induction and placement: process of orientation, induction and placement
programme, Evaluation of Orientation Programme
Training and Development: employee training, difference in training and development,
Unit-9 methods of training, methods of management development, people capability maturity
model
Unit-10 Career planning and management: career management, process of career planning,
challenges in career planning
Unit-11 Performance management system: performance management, performance planning,
performance appraisal, potential appraisal, feedback and counselling

35
 Compensation management: types and theories of compensation, concept of wages,
Unit-12 factors influencing compensation management, incentives and fringe benefits, employee
engagement and retention.
Unit-13 Managing industrial relations: major actors and their roles in IR, factors influencing IR,
approaches to IR, grievance handling procedure
Unit-14 Industrial Disputes: industrial disputes, methods of settlement of industrial disputes,
trade unions and their challenges in India

READINGS:
1. Organizational Behaviour By Stephen P. Robbins. Timothy A. Judge. Neharika Vohra, Pearson
2. Management by Management By Stephen P. Robbins. Mary Coulter. Neharika Vohra, Pearson
3. Human Resource Management By Dessler, G. And Varkkey, B, Pearson

36
 Course Code EMKT509 Course Title CONSUMER BEHAVIOR
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the implications of consumer behavior concepts & theories for businesses and wider
society.
CO2: Discern how individuals and groups influence consumer behavior, and how marketers utilize this
knowledge to help achieve organizational objectives.
CO3: Analyze the dynamic interplay of internal and external factors influencing consumer behavior and
accordingly develop a marketing strategy.
CO4: Articulate practical and comprehensive managerial understanding of consumer behavior.
CO5: Develop the understanding of marketing regulation, consumer protection act and contemporary issues
in consumer behaviour.

Unit No. Content

Consumer Behavior and Marketing strategy: consumer behaviour, market strategy and
Unit-1
applications of consumer behavior.
Market Analysis and Consumer Decisions: market analysis components, segmentation
Unit-2
strategy and consumer decisions and consumer behavior models.
Culture and Group influence: cultural and group influence on consumer behavior, concept of
Unit-3
culture, cross cultural marketing strategy, the household life cycle and marketing strategy.
Groups, Reference Group and Diffusion of Innovation: groups, types of groups, reference
Unit-4
group influence on consumption process & marketing strategies and diffusion of innovation.
Perception: perception, exposure, attention and interpretation, perception and marketing
Unit-5
strategy.
Learning and Personality: memory’s role in learning, learning theories, brand image and
Unit-6
product positioning, brand equity and brand leverage motivation, personality and emotion.
Motivation and Emotion: motivation theory and marketing strategy use of personality in
Unit-7
marketing practice, emotions and marketing strategy.
Attitude and Market Segmentation: attitude, influencing attitude, attitude components and
Unit-8
change strategies, market segmentation and product development strategies based on attitudes.
Self-Concept and Consumer Decisions: nature of lifestyle, the VALS system consumer decision
Unit-9
process and types of consumer decisions.
Consumer Decision Making Process: process of problem recognition and uncontrollable
determinants of problem recognition, marketing strategy and problem recognition, information,
Unit-10
alternative evaluation and selection, types and sources of information, consumer decision
making and evaluation criteria.
Decision Rules and Attributes of consumers: decision rules for attitude based choices,
Unit-11 attributes affecting retail outlet selection, consumer characteristics and outlet choice, in-store
and online influence on brand choice and evaluation criteria.
Post purchase Processes and Dissonance: post purchase processes, post purchase
Unit-12
dissonance, product use and non-use, disposition.
Purchase Evaluation and Customer Satisfaction: purchase evaluation, customer satisfaction,
Unit-13
dissatisfaction responses, repeat purchase and customer commitment.
Consumer Behavior and Marketing Regulation: regulation and marketing to children,
Unit-14 regulation and marketing to adults, consumer protection act and contemporary issues in
consumer behavior.

37
READINGS:

1. CONSUMER BEHAVIOR- BUILDING MARKETING STARTEGY by DEL I HAWKINS, DAVID L

2. MOTHERSBAUGH, & AMIT MOOKERJEE, MCGRAW HILL EDUCATION
3. CONSUMER BEHAVIOR by KUMAR, S. R., SCHIFFMAN, L.G, WISENBLIT J., PEARSON
4. CONSUMER BEHAVIOR by RAJNEESH KRISHNA, OXFORD UNIVERSITY PRESS.
5. SCHIFFMAN, L. G., &KANUK, L. L. CONSUMER BEHAVIOR. NEW DELHI, PRENTICE HALL.

38
 INTERNATIONAL ORGANIZATION AND
Course Code EECO608 Course Title
REGIONAL COOPERATION IN TRADE
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze the theoretical foundations of international trade
CO2: Examine the pattern, structure and policy framework of foreign trade
CO3: Assess the role of international trade, gains from trade, trade patterns, exchange rates
CO4: Analyze the trade and commercial policies including protectionism and liberalism
CO5: Evaluate the role of international financial systems and foreign exchange markets
CO6: Assess the price adjustment mechanism in the context of stabilization policy

Unit No. Content

Theoretical Foundations of International Trade: reasons for international trade:
Unit-1
mercantilist and neo-mercantilist view
Unit-2 Direct Investment: FDI in the world economy, the political economy of FDI, cost and benefit
of FDI to host and home countries, government policy instruments and FDI; foreign debt
situation.
Instruments of Commercial Policy: tariffs quotas and other measures and their effects;
Unit-3 arguments for and against protection; trade regulations and WTO; trade policy and developing
countries.
Factor Movements and International Trade in Services: capital flows-types and theories of
Unit-4 foreign investments, barriers to foreign investments; labour migration; theory of international
trade in services.
Regional Economic Integration: levels of regional economic integration; free trade area,
Unit-5 customs union, economic union, and common market; trade creation and diversion effects,
NAFTA, EU, SAARC, ASEAN.
Policy Framework and Promotional Measures: India’s foreign trade and investment policy;
policy making body and mechanism; export promotion measures and infrastructure support –
Unit-6
export and trading, houses, export promotion schemes and incentives; institutional
arrangements for export promotion; export processing/special economic zones, 100% EOUs
International Organizations: role of international organizations and do they really matter,
Unit-7
History and Background, controls of the IMF, governments and IMF programs
Regional Monetary Funds: Introduction, role of World Bank, role of international
Unit-8
institutions, cooperation
The Charter of the United Nations: The United Nations general assembly, role of united
Unit-9
nations security council, the united nations human rights conventions
International monetary system: introduction, Bretton woods system, operation and
Unit-10
evolution of the Bretton Wood system, international monetary system: present and future
International Macroeconomic Policy: fixed versus flexible exchange rates; international
Unit-11
monetary systems; financial globalization and financial crises.
Forms of economic cooperation: reforms for the emergence of trading blocs at the global
Unit-12
level, static and dynamic effects of a custom union and free trade areas.
Multilateralism and WTO: emerging international monetary system with special reference to
Unit-13 developed and developing countries. reform of the international monetary system, India and
developing countries

39
 Unit-14 Global cooperation on the environment: role of global cooperation on culture & institutions

READINGS:

1. Micro Economic Foundations of International Trade by Hazari, R. Bharat, Croom Helm, London and
Sydney
2. International Economics by Mannur, H.G., Vikas Publishing House, New Delhi,
3. International Economics: Policies and Theoretical Foundations by Letiche, John M., Academic Press,
New York
4. International Economics by Carbough, R.J, International Thompson Publishing, New York

40
 Course Code ECAP790 Course Title PROBABILITY AND STATISTICS
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: Experiment to carry out simple data investigations for categorical variables.
CO2: Measure a random variable that describe randomness or an uncertainty in certain realistic situation.
It can be of either discrete or continuous type.
CO3: Employ the different types of data and choose an appropriate way to display them.
CO4: Identify and compare techniques for collecting data from primary and secondary sources, and
identify questions and issues involving different data types

Unit No. Content

Introduction to probability: Elements of Set Theory, Sample Space and Probability Measure,
Statistical Independence, Conditional Probability, Counting Sample Points, Mutually and pair
Unit-1
wise independent events, multiplication theorem of probability for independent events, Baye’s
theorem.
Introduction to statistics and data analysis: Statistical Inference, Samples, Populations and
Experimental Design, Measures of Location: The Sample Mean and Median, Measures of
Unit-2 Variability, Discrete and Continuous Data, Statistical Modeling, Scientific Inspection, and
Graphical Diagnostics, Graphical Methods and Data Description, General Types of Statistical
Studies.
Mathematical expectations: Definition, expected value of random variable, expected value of
function of a random variable, properties of expectations, Various measures of Central
Unit-3
Tendency, Dispersion, skewness and Kurtosis for continuous probability distribution,
continuous distribution function, Variance, Properties of variance, covariance.
Moments: Chebyshev Inequality, Moments of Two or More Random Variables, Moments of
Unit-4 Sums of Random Variables, Moment Generating Function, Properties of moment generating
function, cumulants, Raw and central moments.
Relation between moments: raw moments & central moments, Effect of change of origin and
Unit-5
scale on moments, Pearsonian coefficients Measures of skewness, kurtosis.
Correlation, regression and analysis of variance: Pearson’s Correlation coefficient,
Spearman’s Rank correlation coefficient, Regression Concepts, Regression lines, Multiple
Unit-6
correlation and regression, Analysis of Variance- One-way classification and two-way
classification.
Standard distribution: Binomial, Poisson, Negative Binomial Distribution, Normal
Unit-7
Distribution and their properties.
Statistical quality control: Introduction, Process control, control charts for variables – X and
Unit-8 R, X and S charts control, charts for attributes: p chart, np chart, c chart and their applications
in process control
Index numbers:Learn about the need of index numbers, explain the different methods of
Unit-9
constructing index numbers, evaluate the tests for judging the soundness of an index number.
Time series: Explain about time series, describe components of time series, and define
Unit-10
measurement of variations of time series.
Sampling theory: Sampling Theory, Random Samples and random Numbers, Sampling with
and without replacement, sampling distributions, sampling distribution of means, sampling
Unit-11
distribution of properties, sampling distribution of differences and sum, standard errors,
software demonstration of elementary sampling Theory.

41
 Hypothesis testing: Definition of hypothesis, interpret statistical procedure of hypothesis
Unit-12
testing, use application of hypothesis testing in several business contexts.
Tests of significance: Based On t, F and Z Distributions: -Student’s (t) distribution, definition,
properties, critical value of t, Application of t-distribution, Test for single mean, t-test for
Unit-13
difference of mean, Fischer Z- transformation, F-statistic, critical value of F distribution,
application.
Statistical tools and techniques: Bayesian Concepts, Bayesian Inferences, Bayes Estimates
Unit-14
Using Decision Theory Framework, Statistical Tools: Excel, R-Studio and SPSS.

READINGS:

1. FUNDAMENTALS OF MATHEMATICAL STATISTICS by S.C. GUPTA AND V. K. KAPOOR, SULTAN CHAND

& SONS (P) LTD.
2. PROBABILITY & STATISTICS FOR ENGINEERS & SCIENTISTS by RONALD E. WALPOLE, PEARSON

42
 INTRODUCTION TO THE STUDY OF
Course Code EENG514 Course Title
LANGUAGE
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify vowels and consonants in phonetics
CO2: Distinguish between different parts of speech organs, place of articulation and manner of articulation
CO3: Describe syllable and stress patterns in relationship with aspects of connected speech in English
language

Unit No. Content

Language and Phonetics: introduction to first and second language, introduction to
Unit-1
phonetics
Language and Phonetics: meaning and importance of phonetics, difference between
Unit-2
phonetics and phonology
The Production of Speech Sounds: introduction to the speech organs, articulators above the
Unit-3
larynx
Unit-4 The Production of Speech Sounds: vowels and consonants, long vowels and short vowels
Unit-5 Vowels, Diphthongs, and Triphthongs: introduction to vowels, long vowels, short vowels
Unit-6 Vowels, Diphthongs, and Triphthongs: introduction, diphthongs, triphthongs
Unit-7 Voicing and Consonants: the larynx, respiration and voicing, plosives
Unit-8 Voicing and Consonants: place of articulation, manner of articulation, fortis and lenis
Unit-9 The Phoneme and Phonology: the functioning and patterning of sounds, the phoneme
Unit-10 The Phoneme and Phonology: the phonology, symbols and transcription, minimal pairs
Unit-11 The Syllable and Stress: strong and weak syllables, close front and close back vowels
Unit-12 The Syllable and Stress: syllabic consonants, nature of stress
Unit-13 The Syllable and Stress: levels of stress, placement of stress within the word
Unit-14 Aspects of Connected Speech: rhythm, assimilation, elision, linking

READINGS:

1. LINGUISTICS by CRYSTAL, DAVID, PENGUIN BOOKS INDIA

2. ENGLISH PRONOUNCING DICTIONARY by JONES, DANIEL, CAMBRIDGE UNIVERSITYPRESS
3. ENGLISH PHONETICS AND PHONOLOGY: A PRACTICAL COURSE by ROACH, PETER,CAMBRIDGE
UNIVERSITY PRESS
4. MODERN LINGUISTICS: AN INTRODUCTION by VERMA, S.K & N. KRISHNASWAMY,OXFORD
UNIVERSITY PRESS
5. MODERN LINGUISTICS: AN INTRODUCTION by VERMA, S.K & N. KRISHNASWAMY,OXFORD
UNIVERSITY PRESS

43
 PUBLIC POLICY AND GOVERNANCE IN
Course Code EPOL527 Course Title
INDIA
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the nature and scope of public policy and administration in India
CO2: Assess the major problems and complexities in India’s governance system
CO3: Appreciate the methodological pluralism and synthesizing nature of knowledge in public policy and
administration
CO4: Analyse the changing dimensions and patterns in India’s public governance and administrative
processes.
CO5: Evaluate the role of non-state actors and civil society in India’s public governance system.

Unit No. Content

Unit-1 Public policy and Administration in India: meaning and evolution;
Public and private administration Approaches and its replications in India: System Theory,
Unit-2
Decision Making,
Unit-3 Ecological Approach Public administration theories and concepts
Scientific Management Theory, Rational Choice theory, New Public Administration,
Unit-4
Development Administration
Unit-5 Comparative Public Administration in India
Unit-6 New Public Management
changing nature of Public Administration: Indian public administration in the era of
Unit-7
liberalization and Globalisation
Theories and Principles of Organization and its operations in India: Scientific Management
Unit-8
Theory, Bureaucratic Theory, Human Relations Theory
Unit-9 Managing the organization: The case of India: Theories of leadership and motivation.
Unit-10 Organizational Communication: Theories and Principles, functioning in India and its impacts
Chester Bernard Principles of Communication, Information Management in the organization
Unit-11
Managing
Unit-12 Conflict in the Organization: Mary Parker Follett Management by Objectives- Peter Drucker
Unit-13 Public Policy and Governance in India
Unit-14 Public policy issues and challenges in India.

READINGS:

1. Introduction To The Study Of Public Administration by Shafritz, J.M. and Hyde, Wadsworth
2. Public Administration in India by Sterling Publications, Streling Publications.

44
 Course Code ESOC506 Course Title GLOBALIZATION AND SOCIETY
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify concept of globalization as academic contested
CO2: Locate the economic dimension of globalization
CO3: Consider the political dimension of globalization
Unit No. Content
Unit-1 Introduction to globalization: concept, history of globalization
Unit-2 Dimensions of globalization (i): social, cultural, political
Unit-3 Dimensions of globalization (ii): Economic and ecological dimension
Unit-4 Globalization in India
Unit-5 Globalization in society: Family, marriage, relationship
Unit-6 Globalization in Culture: Language and communication, Social Structure
Unit-7 Globalization in education: Learning, Access to education, Technological gap
Unit-8 Globalization in economy: Globalization of Indian banks with WTO regime
Unit-9 Business Process Outsourcing (BPO): an emerging trend in India
Unit-10 Micro finance, Economic liberalization: free market policy
Unit-11 Globalization in environment: Tourism, Pollution, Global warming
Unit-12 Global crises: globalization as an inevitable process, The East Asia crises
Unit-13 Globalization in Indian society
Unit-14 Future of globalization: future of globalization, Broken promises of global institution

READINGS:

1. S K. PRAMANIK, R GANGULY, GLOBALIZATION IN INDIA: NEW FRONTIERS AND EMERGING

CHALLENGES, PHI Learning Pvt Ltd
2. BABITA AGARWAL, ANIL AGARWAL, GLOBALIZATION AND INDIAN SOCIETY, A P. Publisher
3. MANFRED B. STEGERGLOBALIZATION: A VERY SHORT INTRODUCTION, OXFORDUNIVERSITY PRESS

45
 Course Code EHRM619 Course Title TRAINING AND DEVELOPMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Recognize the process and practices of training and development.
CO2: Ability to assess training needs and design training programmes in an organizational setting.
CO3: Appreciate the worth of training investment by evaluating the training programmes.
CO4: Inculcate the capacity to design and implement training sessions for any organization.

Unit No. Content

Introduction to Employee Training and Development: Concept of Training and
Unit-1
Development, Designing Effective Training, Snapshot of Training
Strategic Training & Development: The Strategic Training and Development Process,
Unit-2 Training Need in different Strategies, Marketing of Training function, Outsourcing of training
Function
Training need Assessment: Need and Methods of Need Assessment, Need Assessment
Unit-3
Process, Scope of Need Assessment
Training Design: Understanding & Developing the Objectives of Training, Considerations in
Unit-4
Designing Effective Training Programs
Unit-5 Learning: Learning Process, Learning Theories, Instructional Emphasis of Learning outcomes
Training Modules: Developing training modules including training objectives, lesson plan
Unit-6
and learning climate.
Training & Development Methods: On the job and off the job training methods: Lecture
Unit-7 method, Simulation, Case-study, special projects, Games, Action Maze, Role Play, Team
Building, and Sensitivity Training.
Training Evaluation: Overview of Evaluation Process, Methods of evaluating effectiveness of
Unit-8
Training Efforts; Kirkpatrick model of training effectiveness
Problems in Evaluation: Problems of Measurement and Evaluation; Costing of training,
Unit-9 measuring costs and benefits of training program, obtaining feedback of trainees; Training
issues resulting from the external environment and internal needs of the company
Contemporary Methods of Training including E-learning and Use of technology:
Technology's Influence on Training and Learning, Experiential Learning, Computer Based
Unit-10
Training, Training for change, Learning Organization, Future trends of training and
development
Employee Development: Introduction, Approaches to Employee Development, The
Unit-11 Development Planning Process, Company Strategies for providing Development, Types of
MDPs, EDPs/Seminars and Conferences
Career Management: Need and Importance of Career Management, Protean verses
Unit-12 Traditional Career, Role of Employees, Managers, Human resource managers, and the
company in the career Management, Evaluating Career management System,
Career Development: A Model of Career Development, Career paths and developing dual
Unit-13
career options, Career portfolio, Balancing work and life
Future Trends: Current trends in Training & Development initiatives, Evaluating Training
Unit-14
Outcomes

46
READINGS:

1. EMPLOYEE TRAINING AND DEVELOPMENT by RAYMOND A NOE, AMITABH DEO KODWANI,

MCGRAW HILL EDUCATION
2. EFFECTIVE TRAINING by P. NICK BLANCHARD, JAMES THACKER, PEARSON

47
 INTERNATIONAL FINANCIAL
Course Code EFIN548 Course Title
MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
CO1: Understand the critical financial issues of international firms and international investors in present
scenario.
CO2: Analyze the framework of exchange rates and foreign exchange exposures and forces affecting
exchange rates.
CO3: Evaluate the international capital structure and international capital budgeting mechanism of
multinational corporations.
CO4: Analyze the different modes of raising finance in international market and significance of
international finance in MNCs.

Unit No. Content

Introduction to International Financial management: Domestic vs. international finance,
Unit-1 International financial market integration, currency crisis, and global recession and risk spill
over
Balance of Payments - Structure - Contents of Current, Capital, and Reserve Accounts –Linkages
Unit-2 and Impact on Exchange Rates, Capital Markets, & Economy - Understanding BOP structure of a
country for Investment and Raising Finance
Foreign Exchange Markets and Exchange Rate Mathematics: Nature, Functions,
Unit-3 Transactions, Participants, Forex Markets in India, Forex dealing, foreign exchange regimes,
Foreign exchange rate determination, factors affecting foreign exchange
Forecasting Foreign Exchange Rate: Exchange Rate Forecasting– Purchasing Power Parity,
Unit-4 Covered and Uncovered Interest Rate Parity – International Fisher's Effect - Forward Rate
Parity–Influence of these parity relationships on Exchange Rates
Foreign Exchange Spot and Derivative Market: Spot and Forward Contracts- Cash and Spot
Unit-5 Forex Trading, Forward Contracts- Long and Short Forward contract, Foreign Exchange
Futures Contract- Contract specification trading at National Stock Exchange of India
Management of Foreign Exchange Risk: Foreign Exchange Exposure: Risk, Measurement and
Unit-6 Management: Global Firms Foreign exchange exposure - Transaction, economic and translation
exposures, potential currency exposure impact on global firms and investor performance
International Capital Markets - Sources of International Finance - Debt and Equity Markets –
Unit-7
International Equity Diversification, Short-term Vs Long-term Finance – Export Import Finance
Capital Structure of the Multinational Firm: International Capital Structure – Parent Vs
Subsidiary Norms, Global Capital Structure – Factors affecting the choice of markets and
Unit-8
structure. International Cost of Capital – Calculation – Cost of Foreign Debt, Cost of Foreign
Equity, Use of International CAPM
Capital Budgeting of the Multinational Firm: International Capital Budgeting – Key Issues –
Unit-9 Unique Cashflows – Adjusted Present Value Approach. Foreign Direct Investment – Motives –
Determinants – International Portfolio Diversification.
Working Capital Management of the Multinational Firm: International Working Capital
Unit-10 Management – International Cash Management – Decentralized Vs Centralized Cash
Management – Bilateral Vs Multilateral Netting – Central Cash Pool

48
 Option Contracts American and European Currency Options, call and Put option, Option and
risk management strategies. Introduction to currency swap, Foreign exchange risk
Unit-11
management strategies through Forward contracts, future contracts, money market hedges,
and options contracts.
Managing Foreign Operations: ADRs; benefits and costs of ADR holdings for investors;
Unit-12 benefits and costs of ADR issuance for corporations, External Commercial Borrowing and
International refinancing, issues and challenges before multinational subsidiaries
Multinational Cash management: Centralized perspective of Cash Flow Analysis, Techniques
Unit-13
to Optimize Cash Flow- Leading and Lagging, Netting, Matching.
Country Risk Analysis- Nature of Country Risk Assessment, Techniques to assess Country
Unit-14 Risk, Raters of Country Risk, Multinational Capital Budgeting: Problems and issues in Foreign
Investment Analysis, Techniques of Multinational Capital Budgeting- NPV, IRR, APV

READINGS:

1. Shapiro, A.C. (2013). Multinational Financial Management. (10thed.). John, Inc.

2. Buckley, A. (2009). Multinational Finance. (5thed.). Pearson Education.
3. Levi, M.D. (2018). International Finance. (6th ed.). Routledge Publications
4. Madura, J. (2018). International Financial Management. (13thed.). Cengage Learning India Pvt Ltd.

49
 Course Code EMGN578 Course Title INTERNATIONAL BUSINESS ENVIRONMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze business environment and trends to take decisions with respect to international business
operations
CO2: Interpret and apply international trade theories in international business operations
CO3: Identify and critically analyse the role of foreign exchange market and usage of fundamental
instruments for currency exchange
CO4: Develop skills on analysing the business data, and problem solving in other functional areas such as
marketing, business strategy and human resources
CO5: Develop responsiveness to contextual social issues or problems and exploring solutions,
understanding business ethics and resolving ethical dilemmas
CO6: Identify aspects of the global business and cross-cultural understanding

Unit No. Content

Overview of international business environment: Globalization and international
Unit-1
Business; introduction to international business, types of international business
Components of international Business environment: social environment, political and
Unit-2
legal environment, economic environment, technological environment
The external environment and challenges: assessing risk in international business, Recent
Unit-3 world trade and foreign Investment trends, environment Influence on Trade and investment
patterns
International Trade theories: theory of absolute advantage, theory of comparative
Unit-4 advantage, factor proportion theory, the diamond model of national competitive advantage,
factor mobility theory
Protectionism and trading environment: Globalization trends and challenges; environment
Unit-5 for foreign trade and investment, governmental influence on trade and investments; tariff and
non-tariff barriers
Economic Integration and Co-operation: cross national cooperation and agreements, Role
Unit-6
of international organizations: WTO, IMF, Regional Economic Integrations
International financial markets: foreign exchange market mechanism, exchange rate
Unit-7
arrangement, determinants of exchange Rates, exchange rate movements and their impact
Global Debt and Equity Markets: Euro Currency market, offshore financial centres,
Unit-8
International Banks, Non-Banking Financial service firms; stock markets
Global Competitiveness: Export Management, Technology and global Competition, world
Unit-9
economic growth and the environment
Internationalization strategies: Theories of internationalization, Modes of operations in
Unit-10
International Business, export and import strategy
Forms and Ownership of Foreign Production: Types of collaborative arrangements;
Unit-11
Licensing, joint ventures& consortium approaches Managing International Collaborations
International business diplomacy: Negotiating an international business, issues in asset
Unit-12
protection, Multilateral sentiments
Country evaluation and selection: Opportunity and risk matrix, analysis of Macro and micro
Unit-13
indicators, country comparison tools

50
 Globalization and society: globalization with social responsibility, Ethical Dimensions of
Unit-14 Labour Conditions, Ethics and the Environment, legislation for anti-competitive and unfair
trade practices

READINGS:

1. Daniels, Radebaugh, Sullivan & Salwan, International Business Environments and Operations by
Pearson
2. International Business - Competing in the Global marketplace by Charles W Hill, Arun Kumar Jain,
McGraw Hill

51
 Course Code EMKT503 Course Title MARKETING MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze and respond to environmental and competitive changes, their impact on marketing planning,
strategies and practices
CO2: Apply the conceptual frameworks, theory and techniques to various marketing contexts
CO3: Prepare marketing and sales plan appropriate to the needs of customers and contexts
CO4: Determine strategies for developing new products and services that are consistent with evolving
market needs
Unit No. Content
Introduction: market and marketing, definition, nature and scope of marketing, exchange
Unit-1 process, functions of marketing, core marketing concepts
Marketing orientations: evolution of modern marketing concept, holistic marketing concepts,
Unit-2
new marketing orientations selling vs. marketing
Marketing mix: 7 P‘s & 7 C‘s of Marketing, 4 A‘s of Marketing, customer quality, value and
Unit-3 satisfaction, Michael E. Porters chain analysis model
Marketing environment: Significance of scanning marketing environment; Analysis of macro
Unit-4 environment of marketing – economic, demographic, socio-cultural, technological, political
legal and ecological; Impact of micro and macro environment on marketing decisions
Consumer behaviour: buyer behaviour, different consumer roles, need for studying buyer
Unit-5 behaviour, different buying motives, consumer buying decision process and influences,
consumer vs. business buying behaviour, industrial buying process
Segmentation decisions: market segmentation, characteristics of a segment, bases for
Unit-6 segmenting a consumer market, levels of market segmentation, factors influencing selection of
market segments
Targeting and positioning: Benefits of market segmentation; Criteria for effective market
Unit-7 segmentation; Target market selection and strategies; Positioning – concept, bases and process
Product decisions: concept and classification, layers of products, major product decisions,
Unit-8 product-mix, new product development stages, packaging and labelling, product life cycle
(PLC) – concept and appropriate strategies adopted at different stages
Pricing decisions: pricing – objectives, price sensitivity, factors affecting price of a product,
Unit-9 pricing methods and strategies, ethical issues in product and pricing decisions
Distribution planning: channels of distribution – concept and importance, different types of
Unit-10 distribution middlemen and their functions, selection, motivation and performance appraisal of
distribution middlemen
Distribution decisions: decisions involved in setting up the channel, channel management
Unit-11 strategies, distribution logistics – concept, importance and major logistics decisions, channel
integration and systems, ethical issues in distribution decisions
Distribution decisions: retailing and wholesaling, types of retail formats, retail theories,
Unit-12 retailing strategies, non-Store retailing, wholesaling – nature and importance, types of
wholesalers, developments in retailing and wholesaling in indian perspective

52
 Promotion decisions: role of promotion in marketing, promotion mix, integrated marketing
communication, concept, communication process and promotion, determining promotion mix,
Unit-13
factors influencing promotion mix, developing promotion campaigns, sales promotion, direct
marketing, public relations, digital and social media
Trends in marketing: service Marketing, e-marketing, green marketing, customer relationship
Unit-14 management, rural marketing, other emerging trends, ethical issues in marketing

READINGS:

1. Kotler, P. & Keller, K. L. (2017). Marketing Management. Pearson

2. McCarthy, E. J., Cannon, J. & Perreault, W. (2014). Basic Marketing. McGraw-Hill Education
3. Etzel, M. J., Walker, B. J., Staton, W. J., & Pandit, A. (2010).Marketing Concepts and Cases. Tata McGraw
Hill

53
 Course Code EECO542 Course Title ECONOMICS OF EDUCATION AND HEALTH
WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
CO1: Analyze the key issues in health and educational economics.
CO2: Grasp theoretical and conceptual understanding of health and education as an economic dimension
CO3: Appreciate and analyze the key issues in health sector and educational sector in Indian context.
CO4: Analyze microeconomic framework in the demand for health and education

Unit No. Content

Micro economic foundation of health care: Introduction to demand for health, Empirical
Unit-1 analysis of demand for health care, Income and price effect, Supply of health care, Factors
affecting supply and demand for health, Demand for health care in medical insurance
Economic dimension of health care: Health and development, Income-health linkages,
Unit-2
Health care as a factor of economic development
Determinations of health-poverty: Malnutrition and environmental issues, Risk pooling in
Unit-3
health care delivery, Development assistance in health care
Financing of health care: Financing of health care, Principles and constraints, Implications of
Unit-4
health care resource mobilization
Resources allocation of health care purchasing: Magnitude of health care, Rashtriya
Unit-5
Swasthya Bima Yojna: challenges and implementation
Demand and supply considerations of education: Demand and supply of education, Cost of
Unit-6
education, Effects of education, Ability and family backgrounds on earnings
Education and economic growth: Education as an instrument for economic growth, Human
Unit-7
capital versus physical capital
Demand for education: Private demand and social demand, Significance of education to
Unit-8
economic development, Measurement of economic value of education
Educational financing: Introduction to educational finance, Sources of educational finance,
Unit-9
Linkage of education with poverty and inequality
Policies of educational financing: Policies of educational financing in India, Expenditure on
Unit-10
education
Education Investment in Human Capital: Rate of Return to Education: Private and Social;
Unit-11
Quality of Education; Signaling or Human Capital
Social aspects of health and education: Gender and caste discrimination in educational
Unit-12 sector in India, Theories of discrimination, Private and public delivery system of health and
education,
Disparities in health care delivery system: Statistical discrimination in higher education,
Unit-13
Health and education and its linkages with social exclusion
Role of Health and Education in Human Development: Importance in poverty alleviation;
Unit-14
Health and Education outcomes and their relationship with macroeconomic performance

54
READINGS:

1. Principles of Health Economics For Developing Countries by William Jack, World Bank Publications
2. Education and Economics by Saumen Chattopadhyay, Oxford University Press
3. Economics of Health In Developing Countries by Lee, Kenneth, Oxford University Press

55
 Course Code ECAP792 Course Title DATA SCIENCE TOOL BOX
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30

Course Outcomes:
CO1: Observe the various methods to extract knowledge using data mining techniques
CO2: Evaluate current trends in data mining such as web mining, spatial-temporal mining.
CO3: Apply different data mining methodologies with information systems.
CO4: Analyze research of database systems and improve the decision-making process
CO5: Observe the various methods to extract knowledge using data mining techniques
CO6: Evaluate current trends in data mining such as web mining, spatial-temporal mining.
CO7: Apply different data mining methodologies with information systems.
CO8: Understand big data concepts
CO9: Define need of big data analytics in real world
CO10: Develop interest in the area of hadoop cluster mechanism
CO11: Apply the big data learning in research

Unit No. Content

Data Science Fundamentals: What is Data Science? What is Data? The Data Science Process,
Unit-1
Need of Data Science, Global requirement of Data Scientist.
Using Data Science Tool R and R Studio: Installing R, Installing R Studio, RStudio Tour, R
Unit-2
Packages, Projects in R
Unit-3 Version Control and Git Hub: Version Control, Github and Git, Linking Github and R Studio,
Projects under Version Control
Introduction to Python: Variables and expressions, conditional execution (loops, branching,
Unit-4 and try/except), functions, Python data structures (strings, lists, dictionaries, and tuples), and
manipulating files
Python as Data Visualization: Introduction to Data Visualization, introduction to Matplotlib,
Unit-5 Basic Plotting with Matplotlib, importing Dataset, Line Plot, Area Plots, Histograms Bar Charts,
Waffle Charts, Word Clouds
Introduction to Rapid Miner: Downloading and Installation of Rapid Miner, Introduction to
Unit-6 different modules of Rapid miner interface, working with different sample data in Rapid
miner, Working with different sample process in Rapid miner
Introduction to operators in RapidMiner: Introduction to various operators in
Unit-7 RapidMiner, working with different data processing operators, Using various filters.
Statistical. Analysis of sample data.
Introduction to Big Data: Understanding big data concepts and terminology datasets data
analysis data analytics descriptive analytics, diagnostic analytics, predictive analytics,
prescriptive analytics business intelligence (BI) ,key performance indicators (KPI) big data
Unit-8
characteristics volume, velocity ,variety veracity value different types of data :structured data
,unstructured data ,semi- structured data ,metadata case study background history
identifying data characteristics volume velocity variety veracity
Business Motivations and Drivers for Big Data Adoption: Business Motivations and
Drivers for Big Data Adoption: marketplace dynamics business architecture business process
Unit-9 management information and communications technology data analytics and data science
digitization affordable technology and commodity hardware social media hyper-connected
communities and devices cloud computing internet of everything (IoE) case study example

56
 Introduction to Weka mining tools: Introduction to Weka tool, importing data into Rapid
Unit-10
miner using different formats of files, Storing and retrieving data using rapid miner.
Data Import and Export in Rapid Miner: Graphical representation of data in rapid miner,
Hands on practice problems on data import/export. Identification and removal of duplicates,
Unit-11
apply operations for handling meta data like rename or attribute role definition, Identify and
remove the missing values in the data set
Data Pre-processing using rapid miner: Apriori method for finding frequent itemset
Unit-12 Weka/Rapid miner tool Apply data mining pre-processing techniques and methods to large
data sets, Hands on practice problems on data pre-processing
Introduction to classification: Introduction to Classification methods, applying model for
Unit-13 prediction, Bayesian Classification on new imported data, Bayesian Classification on existed
dummy data set, Decision Tree classification on both new and dummy data sets
Unit-14 Introduction to clustering: Introduction to Clustering algorithms, differentiate clustering
and classification, K-means clustering, Hierarchical clustering algorithm

READINGS:

1. DATA MINING AND MACHINE LEARNING, A PROGRAMMER'S GUIDE TO DATA MINING, RON
ZACHARSKI, 2015.
2. DATA MINING: CONCEPTS AND TECHNIQUES by JAWEI HAN, MICHELINE KAMBER AND JIAN PE,
MORGAN KAUFMANN
3. INTRODUCTION TO DATA MINING by PANG-NING TAN , MICHAEL STEINBACH , VIPIN KUMAR,
PEARSON

57
 POST-INDEPENDENCE INDIAN
Course Code EENG519 Course Title
LITERATURE
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand the social cultural and political dimensions of Indian Writing in English.
CO2: deduce the historical elements and theoretical orientation of Indian Writing in English.
CO3: analyze the stylistic techniques of Indian Writing in English.
CO4: trace the essential features of Indian Writing in English.

Unit No. Content

Unit-1 Literary Terms : feminism, patriarchy, sexism
Unit-2 Literary Terms : misogynoir, misandry, LGBTQ
Unit-3 Literary Terms : gender issues, male gaze, womanism
Unit-4 Rupa Bajwa - The Sari Shop : plot and narrative technique
Rupa Bajwa - The Sari Shop : social and political background, character analysis and
Unit-5
thematic analysis
Tagore - Leave this chanting and singing: textual, analysis, thematic analysis, symbols and
Unit-6
motifs, stylistic features
Unit-7 Tagore - Kamala Das - My Grandmother’s House : textual analysis, thematic analysis
Unit-8 Tagore - Kamala Das - My Grandmother’s House : symbols and motifs, stylistic features
Unit-9 Difficult Daughters by Manju Kapur : about the author, plot, character analysis
Unit-10 Difficult Daughters by Manju Kapur : thematic analysis and gender issues, critical analysis
Unit-11 Mahesh Dattani - Final Solution : character analysis and thematic analysis
Unit-12 Mahesh Dattani - Final Solution : plot, narrative technique
Unit-13 Girish Karnad - Nagamandala : thematic analysis, narrative technique
Unit-14 Girish Karnad - Nagamandala : plot summary, character analysis

READINGS:

1. THE VINTAGE BOOK OF MODERN INDIAN LITERATURE by AMIT CHAUDHURI, VINTAGEBOOKS

2. THE SARI SHOP by RUPA BAJWA, PENGUIN BOOKS INDIA
3. NAGAMANDALA by GIRISH KARNAD, OXFORD UNIVERSITY PRESS
4. GITANJALI: RABINDRANATH TAGORE by RABINDRANATH TAGORE, RUPA PUBLICATIONS
5. KAMALA DAS by DR. N. K. SHARMA, Unique Publisher
6. FINAL SOLUTIONS by MAHESH DATTANAI, PENGUIN BOOKS INDIA
7. DIFFICULT DAUGHTERS by MANJU KAPUR, PENGUIN BOOKS INDIA

58
 Course Code EPOL650 Course Title COMPARATIVE POLITICAL ANALYSIS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Describe the theoretical approaches to the study of comparative politics
CO2: State the differences and similarities between the various constitutional arrangements
CO3: Analyze various classifications of states and different constitutional structures
CO4: Develop an understanding to compare the world political system
Unit No. Content
Introduction to comparative government and politics: significance of comparison and its
Unit-1
nature
Scope of comparative politics, difference between comparative government and
Unit-2 politics: meaning and definitions of comparative politics, growth and evolution of
comparative politics
Approaches to the study of comparative politics: traditional approaches, modern
Unit-3
approaches
Systems analysis: structural-functional analysis approach, input-output analysis, political
Unit-4
economy approach
Unit-5 Theories of State: liberal-democratic state, totalitarian regimes
The Democratic steps and welfare state: its functions and role, states in third world
Unit-6
countries
Unit-7 Constitutional structures: legislature and its role in political system, structure
Composition of legislature, office of prime minister and president: power and functions
Unit-8
of prime minister and president
Judiciary and its importance: challenges and problems of judiciary in India, judicial
Unit-9
activism
Classifications of governments: presidential and prime ministerial governments, unitary
Unit-10
government
Federal systems, features of federal system and its advantages, characteristics of unitary
Unit-11
government
Unit-12 Typology of states: totalitarian state and its features
Unit-13 Liberal state: Its role, Welfare state and its role on modern society
Unit-14 Advantages and disadvantages: totalitarian form of governments

READINGS:

1. COMPARATIVE GOVERNMENT AND POLITICS by A.S. NARANG, GITANJALI PUBLISHING HOUSE

2. COMPARATIVE POLITICS by J C JOHARI, STERLING PUBLISHING

59
 Course Code ESOC507 Course Title GENDER AND SOCIETY
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify social construction of gender in the context of gender role and its development
CO2: Classify the theoretical standpoint available and reinforced in the study of sociological analysis of
gender construction with special reference to feminist thought
CO3: Articulate interdisciplinary connection between economic, political and religious dimensions of
gender construction as social stratification
CO4: Categorize the various status of women in Indian context under the list of gendered social issues
CO5: Defend the position of women’s studies and its development with special reference to its
demographic profile
CO6: Design a model for role-play program on the development of women’s movements contributing the
contemporary social change

Unit No. Content

Unit-1 Social construction of gender: gender vs Biology, equality vs difference
Unit-2 Gender roles: private public dichotomy, division of labor, patriarchy as ideology and practice
Unit-3 Emergence of Feminist thought: socio- historical perspective
Unit-4 Approaches to the study of gender:types of feminism, post-feminism and anti-feminism
Unit-5 Gender based Sociological analysis: Contemporary context, Social issues, Case studies
Unit-6 Economic: marginalization and sexual based division of labour
Unit-7 Politics: reservation for women
Unit-8 Religion and culture: marriage, dowry and property
Unit-9 Major gendered social issues: development, ecology, communalism, violence
Unit-10 Women in India: changing status of women in India - pre-colonial, colonial and post-colonial
Unit-11 Demographic profile: the gender gap
Development of women's studies in India: North India, South India, Central India, East
Unit-12
India, West India
Unit-13 Women's movement in India: women and national freedom movement
Unit-14 Women's movementand Social Change: in post-independent India

READINGS:

1. Lindal L. Lindsey. Gender Role: A Sociological Perspective. Pearson

2. Desai, Neera and M. Krishnaraj, Women and Society in India, Ajanta Publications

60
 INDUSTRIAL RELATION AND LABOUR
Course Code EHRM615 Course Title
LAWS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze the nature and importance of employee Relations in India with a reflection of the history of
unions in India
CO2: Develop an understanding of the economic, social and political environment and labour force in the
Indian context
CO3: Analyze the constitution, laws and issues related to Trade Unions in India
CO4: Evaluate Role of government in Industrial Relations and Social dialogue
CO5: Analyze worker-management cooperation and importance of participation in Industrial Relations

Unit No. Content

Introduction to Industrial Relations: Theories and Models and Approaches of Industrial
Unit-1 Relations and history of IR in India, Contemporary issues of IR and the Labour Force;
Economic, Political and Social Environment of Industrial Relations
Trade Unions: Definition, objectives and legal Framework related to Trade unions in India;
Trade Union Act, 1926; Landmark judgments and case laws related to TU; Types, Rights and
Unit-2
Issues of TU; Problems confronting TUs; Women in TUs; Managerial Associations; Employer
Associations; Paradigm shift in IR policy
Collective Bargaining: Concept, Nature and Legal Framework of CB; Levels of Bargaining and
Unit-3
Agreements; Negotiating Techniques and Skills
Role of Government in IR: Types and Levels of Tripartism, Social dialogue and reform
Unit-4 process; Bipartism’s link with Tripartism Types and Means of government Interventions; Role
of State at the State IR Level; Future Role of government
Contract of Employment: Industrial Employment Standing Orders Act, 1946; Test of
Unit-5 supervision; Shops and Establishment Act; Inter-State Migrant Workmen Act,1979; The
Contract Labour Act,1970; Contract Labour Code.
Public Policy and Wage and Reward System: Wage Theories; Wage System in India; The
Payment of Wages Act, 1936; Minimum Wages Act, 1948; The payment of Bonus Act, 1965;
Unit-6
Profit Sharing and Stock Options; National Wage Policy; Wage Policy at the Company Level;
Pay Structures; Contemporary Issues inWage System
Working Conditions, Safety, Health and Environment: Factories Act1948 , Workers
Unit-7 Compensation Act, Employees’ State Insurance Act related tosocial security; Workers
Education
Social Security: Medical Care; Safety; Occupational health; Welfare funds; Social security
Unit-8
reforms during the period of structural Adjustment; Social Security conventions of ILO
Dispute Resolution: Industrial Conflict, Legal Framework: The Industrial Dispute Act, 1947;
Unit-9 Role of labour boards, courts and tribunals; Procedures, power and Duties of Authorities;
General prohibition of Strikes and Lockouts; Unfair Labour practices;
Industrial Harmony: Recommendations of National Commission of labour, Guiding
Unit-10
framework for sound Labour Management Relations, Labour Administrative Machinery
Employee Participation and Labour-Management Cooperation: Labour participation
schemes; Constitutional and Legal framework; Indirect representation versus direct
Unit-11
participation; Levels of Indirect Participation; Participation versus Collective Bargaining;
Suggestion schemes; Quality Circles

61
 Grievance and Discipline Handling: Managing Employee Grievance; Nature and Cause of
Grievance; Guiding principles for Grievance procedure; Grievance Procedure; Interest Issues
Unit-12
and Rights Issues; Managing Discipline; Different types of approaches; Different types of
punishments
HRM and IR in India: Management philosophy and Approaches; Integrative Approaches to
Unit-13
Human Resource Management; HRM-IR-HRD
ILO, India and International Labour Standards: ILO & India; The Case of India; Lessons
Unit-14 from foreign Unions; OECD guidelines; The road
ahead for Indian IR Contemporary issues

READINGS:

1. Mamoria, S., Mamoria, C.B. &Gankar. (2010). Dynamics of Industrial Relations. New Delhi: Himalaya
Publishing
2. VenkataRatnam, C.S.,&Dhal, M. (2017).Industrial Relations. Oxford University Press,India
3. Monappa, A. (2000). Industrial Relations. New Delhi: Tata McGraw

62
Course Code EFIN508 Course Title International Banking and Forex Management

WEIGHTAGES
Course Outcomes: CA ETE(Th.)
CO1 : understand the dimensions of international banking 30 70
CO2 : establish legal and regulatory issues in international banking
institutions
CO3 : demonstrate foreign exchange market operations
CO4 : analyze and understand the way in which the international financial
system operates
Unit No. Content
International banking : global trends and developments in international
Unit-1 banking, international financial centres, offshore banking units, sezs,
profitability of international banking operations,
Types of banking : correspondent banking and inter bank banking, investment
Unit-2
banking, wholesale banking, retail banking, merchant banking,
International Institutions : International financial institutions, legal and
Unit-3
regulatory aspects, risk management
International finance : fundamental principles of lending to mncs,
Unit-4
documentation and monitoring,
International Agencies : international credit policy agencies and global capital
Unit-5
markets, raising resources
Project Finance : project and infrastructure finance, financing of mergers and
Unit-6
acquisitions
Foreign Exchange evolution : Meaning, elements, Importance, evolution of
Unit-7
exchange rate system, International Monetary system, Gold standard
Foreign exchange business : foreign exchange management act (fema),
Unit-8
foreign exchange management philosophy, different types of exchange rates,
Regulations : RBI and FEDAI role in regulating foreign exchange, rules
Unit-9 regarding rate structure, cover operations, dealing room activities and risk
management principles, correspondent bank arrangements,
Foreign Banking Products : nri customers various banking and investment
Unit-10
products available under fema, remittance facilities
International trade : regulations covering international trade, various aspects
Unit-11
of international trade, government policies,

63
 International regulating agencies: DGFT and their schemes, customs
Unit-12 procedures, banks' role in implementing these policies and schemes, wto- its
impact
Banking Documents : balance of payment, balance of trade, current account
Unit-13 and capital account convertibility, documents used in trade, role of banks in
foreign trade, letters of credit,
Foreign Exchange : exchange control relating to foreign trade, import and
Unit-14 export finance, laws governing trade finance, role of EXIM bank, risks involved
in foreign trade finance

READINGS
1. INTERNATIONAL BANKING by P. SUBRAMANIAN, MACMILLAN
2. INTERNATIONAL BANKING OPERATIONS by B. Y. OLKAR, A. K. TRIVEDI, A. K.
ATWARDHAN, A. R. PAWSE, MACMILLAN

64
 Course Code EMKT505 Course Title DIGITAL AND SOCIAL MEDIA MARKETING
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Define social media marketing goal setting necessary to achieve successful online campaigns.
CO2: Describe the stages of the social media marketing strategy development process.
CO3: Develop effective social media marketing strategies for various types of industries.
CO4: Devise an integrated social media marketing strategy using a variety of services, tools and platforms
to accomplish marketing objectives.
CO5: Analyze the progress in achieving social media goals with a variety of powerful measurement tools,
services, and metrics.
Unit No. Content
Evolution of digital marketing- the digital consumer & communities online and digital
Unit-1
marketing landscape.
Search Engine Marketing- Pay Per Click (PPC) and online advertising, search engine
Unit-2
optimization and search engine marketing.
Social media and consumer engagement: Social feedback cycle, social web and
Unit-3
engagement, operations and marketing connection.
Customer engagement -affiliate marketing & strategic partnerships-Email Marketing-
Unit-4
Content strategies.
New role of the customer: social interactions, customer relationships, outreach and
Unit-5
influencer relations.
Social listening-importance of social analytics, know your influencers, web analytics, and
Unit-6
business analytics.
Unit-7 Mobile Marketing-integrating digital and social and media strategies.
Social technology and business decisions: creation of social business, understanding the
Unit-8
conversations, social CRM and decision support.
Unit-9 Social CRM: social CRM and business design and build a social CRM program.
Engagement on the social web: engagement as a customer activity, engagement as a
Unit-10
business activity and extend engagement.
Social objects: meaning of social object, build on existing social objects, create new social
Unit-11
objects and use of social objects in business.
Social graph: role of social graph, social graphs spread information, use of social graphs in
Unit-12
the business and measure the social graphs.
Social applications: importance of social applications, social applications drive engagement
Unit-13
and planning a social application.
Social business ecosystem: social profiles, social applications, using brand outposts and
Unit-14
communities, social ecosystem.

65
READINGS:

1. SOCIAL MEDIA MARKETING by DAVE EVANS AND JAKE MCKEEE, WILEY

2. SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH by MELISSA S. BARKER, DONALD I.BARKER,
NICHOLAS F. BORMANN, DEBRA ZAHAY, MARY LOU ROBERTS, CENGAGE LEARNING
3. ADVANCED SOCIAL MEDIA MARKETING: HOW TO LEAD, LAUNCH, AND MANAGE A SUCCESSFUL
SOCIAL MEDIA PROGRAM by TOM FUNK, APRESS

66
 Course Code EECO507 Course Title COMPARATIVE DEVELOPMENT MODELS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Research key factors of development models of global economic scenario
CO2: Criticize various development models in comparative perspective
CO3: Differentiate between capitalistic approach and socialistic approach of development models
CO4: Visualize international economic issues through study of applied developmental techniques
CO5: Examine the role of information and technology in comparative developmental models
Unit No. Content
Concepts of Economic Growth and Development: characteristics, modern economic
growth, measurement, economic development: structural approach, institutional approach,
Unit-1
distributional approach, basic needs approach, capability approach, economic development
and development
Social and Environmental Aspects of Development: objectives, introduction, social aspects
Unit-2
of development, environmental aspects of development, sustainable society
Capitalistic Approach: introduction, meaning of capitalism, objectives, history of capitalism,
Unit-3
merchant capitalism and mercantilism, beginning of modern capitalism, the physiocrats,
The doctrine of Adam smith: industrial capitalism and laissez-faire, capitalism following the
Unit-4 great depression, capitalistic mode of production: types of commodity production, how does
capitalism copes with scarcity?
Socialistic Approach: introduction, objectives, history of socialism, socialist revolution, the
Unit-5 socialist command economy, the socialistic mode of production, how socialism copes with
scarcity?
Unit-6 The Mixed Economy Approach: introduction, objectives, public private partnerships
The East Asian Experience: introduction, objectives, export-driven model of economic
Unit-7 development, the common characteristics of the four Asian tigers, Singapore, Taiwan, Hong
Kong, south Korea
Experience of United Sates and Japan: objectives, capitalistic approach: experience of USA,
Unit-8
capitalistic approach: experience of Japan
Experience of China and Soviet Union: objectives, socialistic approach: experience of
Unit-9
Sovietunion, socialistic approach: experience of People Republic of China
Emerging Information and Technology Order: introduction, objectives, applications of
Unit-10 information technology, information technology can help productivity growth and overall
economic performance, an emerging opportunity for India: the productivity of interactions
Technological Challenges: introduction, information technology industry in India,
performance of IT software and service export, contribution to GDP and employment, IT-
Unit-11
enabled services (ITES) and broad-based development, some problems and challenges, e-
governance programmes, sustainable model of e-governance
Role of IT: information technology in India’s financial sector, information technology in
Unit-12
Indian agriculture
Emerging Financial System: objectives, financial system and its functions, development of
world monetary system and IMF, evaluation of world bank, international development
Unit-13
association, Asian development bank, special drawing rights and its features, new Bretton
woods, the present international monetary system, the future of the monetary system

67
 International Economic Issues: introduction, objectives, the scale of the debt crisis, causes
of the debt crisis, what are the costs of the debt crisis?, terms of trade, India’s trade with
Unit-14
different countries/alliances and terms of trade, globalization and emerging trends in terms
of trade, trade and inequality, exchange rate volatility

READINGS:

1. Comparative Economic Development by Girish Mishra, Pragati Prakashan

2. Understanding Poverty by A. Banerjee, R. Benabou, D. Mookerjee (eds.):, Oxford University Press
(2006)

68
 Course Code ECAP794 Course Title ADVANCE DATA VISUALISATION
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss the terminology used in Tableau Prep.
CO2: Identify how Tableau Prep approaches data sampling.
CO3: Construct and understand data prep flows that address common scenarios encountered in data
preparation, as applied to common data use cases.
CO4: Review the quality of the data and perform exploratory analysis.
CO5: Manage and Connect Data Source

Unit No. Content

Introduction to Data Visualization: Acquiring and Visualizing Data, Simultaneous
Unit-1 acquisition and visualization, Applications of Data Visualization, Keys factors of Data
Visualization. Reading Data from Standard text files ( .txt, .csv, XML), Displaying JSON content.
Making charts interactive and animated: Data joins, updates and exits, interactive buttons,
Updating charts, Adding transactions, using keys , wrapping the update phase in a function,
Unit-2
Adding a Play button to the page, Making the Play button go, Allow the user to interrupt the
play, sequence.
Managing, organizing and enhancing data: Visualization of groups, trees, graphs, clusters,
Unit-3
networks, software, Metaphorical visualization
Creation of Hierarchies: Create hierarchies to drill down into data, Creating groups for data,
Unit-4 Creating and Using Sets Create data filters, Create calculated fields, Combine data sources
using data blending, Creating & using Parameters, Bringing in More data with Joins
Chart types and their usage in tableau: Defining data and their different visualization ways,
Unit-5 Building various charts, Visualizing data using Bar Chart, Lines Charts, Scatterplots, Heat
maps, Histograms, Maps, Dual Axis, Charts, Pie Charts.
Visualization data with advanced analytics: Polygon Maps, Bump Charts, Control charts,
Funnel charts, Pareto charts, Waterfall charts, Usage and filtration of data with charts,
Unit-6
visualizing categorical data, visualizing time series data, visualizing multiple variables,
Visualizing geospatial data, Mapbox integrations, Web Mapping Services, Background Images
Interactive dashboards and story points in tableau: Creating a dashboard, Designing
dashboard, Add motions, Adding interactivity with actions, Dashboard layout and formatting,
Unit-7
Add extra detail to visualization using Marks Shelf, Add Size, Shape, Labels, Details, Tool tips in
visualization, Sharing and collaborating dashboards.
Story Points: and how to create them, designing effective slide presentations to showcase
Unit-8 data story, Publish online business dashboards with Tableau, Exporting Pdfs, Sharing
Dashboard Securely
Introduction: Installation of TABLEAU, Tableau Interface, Data Types, Tableau features
Tableau Data Sources: Connecting data with tableau, Joining data sources, Combine data
Unit-9
sources using data blending, Creating and Using Sets Create data filters, Creating & using
Parameters, Bringing in More data with Joins
Managing, organizing and enhancing data in tableau: Splitting data, Pivoting
&Transforming data, Blue & green pills Filters, Blue & green pills effect on dates, Cleaning data
Unit-10
by Bulk Re-aliasing, Setting data defaults, Create hierarchies to drill down into data, Creating
groups for data, Create calculated fields

69
 Sharing your Work: Tableau data source, Tableau data extract, Tableau workbook, Tableau
Unit-11
packaged workbook.
Mathematical and visual analytics in tableau: Aggregate calculations, Date calculations,
Unit-12 Logic calculations, Number calculations, String calculations, Type calculations, LOD
Expressions, Add reference lines and trend lines
Interactive dashboards and story points in tableau: Creating a dashboard, designing
Unit-13 dashboard, Add motions, Adding interactivity with actions, Dashboard layout and formatting,
Add extra detail to visualization using Marks Shelf, Add Size, Shape, Labels
Publishing work: Sharing and collaborating dashboards, Story Points and how to create
Unit-14 them, designing effective slide presentations to showcase data story, Publish online business
dashboards with Tableau, Exporting Pdfs, Sharing Dashboard Securely

READINGS:

1. DESIGNING DATA VISUALIZATIONS: REPRESENTING INFORMATIONAL RELATIONSHIPS by JULIE

STEELE, NOAH ILIINSKY, KINDLE EDITION
2. MASTERING PYTHON DATA VISUALIZATION PAPERBACK by KIRTHI RAMAN, PACKT PUBLISHING

70
 POSTCOLONIAL LITERATURES AND
Course Code EENG527 Course Title
CULTURAL STUDIES
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: identify the impact of colonialism on culture
CO2: estimate the significance of the post-colonial era in the life of its inhabitants
CO3: apply the post-colonial theory of Homi Bhabha and Edward Said in the prescribed texts
CO4: justify new trends in post-colonial discourse through the lens of selected texts

Unit No. Content

Salman Rushdie: Midnight's Children: Midnight's Children as a post-colonial epic, technique
Unit-1
ofmagic realism of Rushdie
Salman Rushdie: Midnight's Children: discussion of the plot of the novel, epical features of
Unit-2
the novel
Salman Rushdie: Midnight's Children: character of Saleem and his importance, the themes
Unit-3
of alienation and cultural dislocation
Chinua Achebe: Things Fall Apart: Struggle for dominance and identity crisis, introduction to
Unit-4
the African culture
Chinua Achebe: Things Fall Apart: theme of cultural destruction, hybridity and
Unit-5
marginalization
Chinua Achebe: Things Fall Apart: theme of gender discrimination in the novel, conflict
Unit-6
between tradition and modernity
Bapsi Sidhwa: The American Brat: the life and achievements of the writer, the theme of male
Unit-7
domination in society, Feroza's American experience
Bapsi Sidhwa: The American Brat: cultural assimilation of Feroza and the application of
Unit-8 Bhabha's theory of hybridity, loss of identity of Feroza in America, cultural conflicts between
Parsee culture and American culture, the character of Zareen
Jean Rhys: Wide Sargasso Sea: introduction to the writer, race, relations and prejudice, the
Unit-9
theme of oppression of slavery
Jean Rhys: Wide Sargasso Sea: the episodes of magic and incantation in the novel, male
Unit-10
domination and patriarchal power structure, discussion on the characters and themes
Derek Walcott: Dream On Monkey Mountain: the significance of the title of the drama, the
Unit-11
post-colonial elements in the drama, the theme of the loss of identity
Derek Walcott: Dream On Monkey Mountain: the theme of marginalization and the
Unit-12 application of the theory of Homi Bhabaha, Makak and his confrontation with the colonial
rulers, the significance of the ending of the drama
Margaret Atwood: Surfacing: the life and achievements of the writer, the significance of the
Unit-13
title, the theme of alienation and the application of the theory of hybridity of Homi Bhabha
Margaret Atwood: Surfacing: the postcolonial elements in the novel, the theme of feminism
Unit-14
in the novel, the role of nature in the novel, the plot structure of the novel

71
READINGS:

1. MIDNIGHT’S CHILDREN by SALMAN RUSHDIE, VINTAGE BOOKS

2. THINGS FALL APART by CHINUA ACHEBE, ANCHOR BOOKS
3. SURFACING by MARGARET ATWOOD, ANCHOR BOOKS
4. AMERICAN BRAT by BAPSI SIDHWA, MILKWEED EDITIONS
5. DREAM ON MONKEY MOUNTAIN by DEREK WALCOTT, FARRA, STRAUS
6. WIDE SARGASSO SEA by JEAN RHYS, PENGUIN CLASSICS

72
 Course Code EPOL617 Course Title POLITICAL PROCESSES IN INDIA
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss nature of Indian state, economy and developmental models
CO2: Assess the social and civil society movements in consolidating democracy in India
CO3: Examine the regional disparities, demand for new states and its implications
CO4: Analyse the nature of political party, electoral system and emerging trends
Unit No. Content
Unit-1 State, Economy and Development: Nature of Indian State, Development
Unit-2 Planning model: Five Year Plans and Results
Unit-3 New Economic Policy: NEP and Growth and Human Development.
Unit-4 Process of Globalisation: social and economic implications.
Unit-5 Identity Politics: Religion, Tribe, Caste, Region, and Language.
Unit-6 Social Movements: Dalit, Tribal, Women, Farmers and labour
Civil Society Groups: Non-Party Social Formations, Non-Governmental Organisations and
Unit-7
Social Action Groups.
Regionalisation of Indian Politics: Reorganisation of Indian States, States as Political and
Unit-8
Economic Units and Sub-State Regions
Unit-9 Regional Disparities: Regional issues and demand for New States,
Unit-10 Gender and Politics in India: Issues of Equality and Representation.
Unit-11 Ideology and Social basis of Political Parties: National Parties and State Parties.
Unit-12 Electoral Politics: Participation and Contestation
Unit-13 Election and Emerging Trends in India: Representation and Emerging Trends.
Unit-14 Challenges: Political Processes in India, Challenges and Solutions

READINGS:

1. THE POLITICS OF INDIA SINCE INDEPENDENCE by P. R. BRASS, CAMBRIDGE UNIVERSITY PRESS AND
FOUNDATION BOOKS
2. STATE AND POLITICS IN INDIA by P. CHATTERJEE, OXFORD UNIVERSITY PRESS

73
 Course Code ESOC614 Course Title SOCIOLOGY OF HEALTH
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Define the core concepts of the sociology and health and allied areas like social epidemiology
CO2: Interpret and classify the available content in health discourse and its embodiment
CO3: Solve or plan to resolve the problems in health organization with the practice of community health
CO4: Analyze the contrast dimensions between sociology of risk and care system in modern society
CO5: Reframe prioritize the social construction of illness and the determinants of health
CO6: Design political and economic collaboration for better health and medical practices in the society

Unit No. Content

Introduction to Sociology of Health: Definition, Nature and Importance of sociology of health;
Unit-1
Sociology with Health and well-being –Interplay of structure and agency
Social Epidemiology: Epidemiology of diseases, Natural history of Diseases, Ecology of
Unit-2
Diseases, Social etiology, Social epidemiology
Unit-3 Health as discourse: Understanding health as discourse in Foucault term
Unit-4 Health as embodiment: Health as process of embodiment.
Hospitals: Types of hospitals-general, Specialty, sanatoria , Dispensaries and cooperative
Unit-5 Hospitals; Hospital as a Social organisation, Functions of hospital, Hospital as a community
organization, Medical social service in hospitals
Community Health: Primary Health Centers, their organization and functioning, Community
Unit-6 health problems in India, Concept of integrated health service, Implementation and utilization
of health programmes in rural and urban communities
Unit-7 Sociology of Risk: Rise of risk society; Risk society and health care
Unit-8 Sociology of Care: Rise of care society; Interplay of care and health
The Social Construction of Illness: Rise of medicalization; Its implication on health and well
Unit-9
being
Unit-10 The Social Determinants of Health: Politics and economy of health
Unit-11 The Political Economy of Medicine: Bio-politics, political economy of medical knowledge
The state and Health: Health as a Fundamental Right, Health policy of government of India,
Unit-12 Medical Council of India, Health insurance, food and Drug adulteration, issues of consumer
protection and the government
Therapy and Rehabilitation: Social components in Therapy and Rehabilitation, Importance of
Unit-13 therapy and Rehabilitation, Principles of Rehabilitation, Rehabilitation Agencies: State and
Nation, Rights and Care of handicapped
Social Inclusion and Exclusion in health: Meaning-Nature-issues and problems of Social
Unit-14 Inclusion/Exclusion among Scheduled Caste and Class-Scheduled Tribes; Women
empowerment, and LGBT community in Health, illness and pandemic

74
READINGS:

1. NAYAR,K.R, ECOLOGY AND HEALTH, APH PUBLISHING CORPORATION

2. ANNIE MARRIE BARRY, CHRIS YUILL, UNDERSTANDING THE SOCIOLOGY OF HEALTH, SAGE
PUBLICATIONS
3. William C. Cockerham, (ed.) 2006:The Blackwell Companion to Medical Sociology, Blackwell
4. Aihwa Ong and Nancy Chen (eds.).2010. Asian Biotech: Ethics and Communities of Fate.Durham, NC:
Duke University Press

75
 Course Code EHRM611 Course Title C0MPENSATION MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand components of executive and non-executive compensation
CO2: Apply tools and techniques of job evaluation for assessing and monetizing relative value of jobs
CO3: Analyze job evaluation tools and various compensation packages
CO4: Evaluate various approaches of compensation design and practices in dynamic global environment
CO5: Design a compensation policy on principles of equity, fairness and efficiency
Unit No. Content
Unit-1 Conceptual dimension of wage: compensation and forms of pay, wages
Unit-2 Job evaluation: methods and techniques, bases of pay
Unit-3 Labor market: intra-inter industry differences in wages and compensation
Unit-4 Designing a compensation system:fixed and variable components and structuring
Unit-5 Performance and Compensation: perspectives of equity, efficiency and competitiveness
Employee benefits: components of benefits plan, administering the benefit plan, rational
Unit-6
wage policy
Trade Union and Collective Bargaining: role of trade unions, negotiation and collective
Unit-7
bargaining
Financial and Non-financial components: perks, benefits and services for managerial
Unit-8
staff
Employee recognition and motivation:various employee recognition programs, motivating
Unit-9
performance
Reward strategy and psychological contract: employee welfare and working conditions,
Unit-10
statutory and voluntary measures
Statutory provisions related to compensation: national wage policy, wage boards, public
Unit-11 sector pay, designing executive pay, designing employee benefits in SMEs and MNCs, wage
legislation
Unit-12 Executive compensation: compensation and benefits administration program for executives
Performance Management and Reward System : traditional and contingent pay plans,
Unit-13 reasons for introducing contingent pay plans, managing team performance, challenges of team
performance management, evaluating efficacy of performance management system
Recent trends in rewards: employee stock options, investment advisory, tax planning,
Unit-14
insurance, wellness

READINGS:

1. COMPENSATION by MILKOVICH T GEORGE,NEWMAN M JARRY, RATNAM CS VENKATA, MC GRAW

HILL

76
 SECURITY ANALYSIS AND PORTFOLIO
Course Code EFIN576 Course Title
MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Assess the characteristics of different Investment alternatives and how to trade in the stock market.
CO2: Apply different valuation models to find the intrinsic value of the shares.
CO3: Use the fundamental and technical analysis to predict the stock price movement.
CO4: Construct, revise and evaluate portfolios of different securities.
Unit No. Content
Introduction to Security Analysis: securities market structure, major Indian stock exchanges,
Unit-1 stock exchange players, investment objectives, investment process, investment alternatives,
investment alternatives evaluation,and common error in investment process
Risk and Return: concept of return, measurement of return, concept of risk, types of risk,
Unit-2
measurement of risk
Equity valuation: balance sheet valuation, dividend discount model, free cash flow model,
Unit-3
earning multiplier approach
Fixed Income and Other Investment Alternatives: pricing, yields and risks of investments in
Unit-4 fixed income securities, real estate, commodities, other alternative investments, strategies for
investments in various investment alternatives
Efficient Market Hypothesis: forms of EMH, test for EMH, depository system, depository
Unit-5
process and participants, calculation of sensex and nifty, listing of securities
Fundamental Analysis: industry analysis, economic analysis, company analysis, introduction
Unit-6
to fundamental analysis, financial health
Technical Analysis: technical indicators, Dow Theory, fundamental v/s technical analysis,
Unit-7
Elliot wave theory, chart patterns
Portfolio Construction and Management: portfolio risk, portfolio return, diversification,
Unit-8
Markowitz model
Portfolio Risk and Return Management: portfolio risk and return with different correlations,
Unit-9
efficient frontier, optimal portfolio
Asset Pricing: standard capital asset pricing model, capital asset pricing model, arbitrage
Unit-10
pricing theory
Derivative and Regulatory Aspect: meaning and reasons of derivative trading, types of
Unit-11
derivatives, forward, futures and options, regulation of derivative market
Evaluation of Portfolio Performance: Sharpe’s performance index, Treynor’s performance
Unit-12
index, Jensen performance index
Portfolio Revision: active and passive management, rupee cost averaging, constant rupee
Unit-13
plan, constant ratio plan, variable ratio plan
Contemporary Issues in Investment: fintech scope and challenges, algo trading issues and
Unit-14
development, robo advisors, high frequency trade

READINGS:
1. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT by K SASIDHARAN & ALEX K MATHEWS,
MCGRAW HILL EDUCATION
2. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT by PUNITHAVATHY PANDIAN, VIKAS
PUBLISHING HOUSE

77
 OPERATIONS MANAGEMENT AND
Course Code EOPR639 Course Title
RESEARCH
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze how to optimally utilize the resources.
CO2: Apply the concepts in solving real life problems.
CO3: Adapt different opinions and make correct judgment.
CO4: Apply mathematical models to a given problem.
CO5: Analyze the various decision-making environments and the tools applicable to them
Unit No. Content
Introduction to Operations Management and Research: introduction and scope of
operation management, emerging issues in operations management, history of operations
Unit-1
research, definitions and features of operations research approach, models and modelling in
operations research, applications of operations research
Forecasting: introduction, features and elements of forecasting, forecast based on judgment
Unit-2 and opinion, forecast based on time-series data, associative forecasting techniques, concept of
forecasting errors
Design and layout: production of goods versus delivery of services, product-process matrix,
Unit-3 design process, product design, service design, process types, product and service profiling,
automation, facility layout, line balancing
Location planning and analysis: need and nature of location decisions, factors that affect
Unit-4
location decisions, evaluating location alternatives
Management of quality: defining quality-dimensions of quality, determinants of quality, the
Unit-5 cost of quality, quality tools, total quality management, inspection, control charts for variables
(mean and range chart), control charts for attributes (p-chart, c-chart), run test
Unit-6 Planning: Aggregate Production Planning; Master Production Schedule and MRP, MRP-II, ERP
Inventory management: nature and importance of inventories, inventory counting systems
Unit-7
and inventory costs, economic production quantity, quantity discounts, EOQ model
Supply chain management: need, elements, and benefit of effective SCM, logistics and reverse
Unit-8 logistics, requirements, and steps for creating an effective supply chain, lean vs. agile supply
chains
Unit-9 JIT and lean operations: goals and building blocks of lean systems
Linear Programming: general mathematical model of linear programming, linear
Unit-10
programming formulation, graphical solution, simplex method, Big M method, special cases
Assignment and transportation problem: Hungarian Assignment Model (HAM), special
cases in assignment problem, Initial Basic Feasible Solution (IBFS) i.e. NWCM, LCM and VAM
Unit-11
Method, optimization using stepping stone and MODI, special cases including concept of
degeneracy
Project Management and Queuing Theory: difference between PERT and CPM, PERT
Unit-12 problem with three time estimates and concept of probability, basic concepts and parameters
of a queuing model, m/m/1 model characteristics
Game Theory: basics, saddle point, mixed strategies including odds, dominance, sub games
Unit-13
and graphical method
Decision Theory: basics including decision making environments, decision making under risk,
Unit-14 expected value of perfect information, decision making under uncertainty, concept of decision
trees, decision tree analysis

78
READINGS:

1. OPERATIONS MANAGEMENT by WILLIAM J STEVENSON, MCGRAW HILL EDUCATION

2. OPERATIONS MANAGEMENT by NORMAN GAITHER, GREGORY FRAZIER, CENGAGE LEARNING

79
 Course Code EMKT517 Course Title CUSTOMER RELATIONSHIP MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
CO1: Develop an insight and new learning in the area of customer relationship management.
CO2: Identify and respond to customers’ needs, expectations and issues to build productive and rewarding
relationships with customers.
CO3: Discuss the conceptual foundations of relationship marketing and its implications for further
knowledge development in the field of business.
CO4: Develop a conceptual understanding and the knowledge pertaining to practical application for
building and managing partnering relationships with customers and suppliers.
CO5: Analyse how CRM is being used in consumer and business markets-implementation, management,
benefits, problems and solutions.

Unit No. Content

Introduction to CRM: definition, CRM as a business strategy, elements of CRM, processes
Unit-1
and systems, entrance, applications and success of CRM.
Conceptual Foundations: -evolution and benefits of CRM; building customer relationship and
Unit-2
zero customer defection.
Strategy and Organization of CRM: customer-supplier relationships, CRM as an integral
Unit-3
business strategy and the relationship-oriented organization.
CRM Marketing Aspects: customer knowledge, communication and multichannel, the
Unit-4
individualized customer proposition and the relationship policy.
Analytical CRM: relationship data management, data analyses and data mining, segmentation
Unit-5
and selections, retention and cross-sell analyses.
Operational CRM: call center management, use of internet, website and applications of direct
Unit-6
mail.
CRM Systems and their Implementation: CRM systems, implementation of CRM systems, and
Unit-7
the future aspects.
E CRM: application of e-CRM technologies-emails, websites, chat rooms, forums and other
Unit-8
channels.
CRM Process: introduction and objectives of a CRM process, an insight into CRM and ECRTA
Unit-9
and online CRM.
Developing CRM Strategy: role of CRM in business strategy and understanding service quality
Unit-10
with regard to CRM.
Unit-11 CRM Links in E-Business: E-Commerce and customer relationships on the internet.
Economics of Customer Relationship Management: market share Vs customer share
Unit-12
orientation, customer life time value and customer profitability.
Unit-13 CRM Implementation: choosing the right CRM solution and framework for implementing CRM.
CRM Application in B2B and B2C Market: importance of CRM in B2B and B2C market,
Unit-14
benefits of B2C and B2B CRM, B2B and B2C application in banking and hospitality sectors.

80
READINGS:

1. CUSTOMER RELATIONSHIP MANAGMENT by ED PEELEN, Pearson Education India

2. THE CRM HANDBOOK- A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP MANAGEMENTby JILL
DYCHE, Pearson Education India.
3. CUSTOMER RELATIONSHIP MANAGEMENT-GETTING IT RIGHT by JUDITH W. KINCAID. Pearson
Education India.

81
 INTERNATIONAL CAPITAL MARKET AND
Course Code EECO510 Course Title
FINANCE
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: describe the basic concepts and working of financial markets
CO2: associate the theories pertaining to financial markets and their link with monetary policy.
CO3: analyze the derivatives market
CO4: classify the international money market
CO5: evaluate the for eign exchange market and the forwards market
CO6: collaboratethefactsoftherecentfinancialcrisisandevaluatethesituation
Unit No. Content
International Financial Environment: foreign exchange and political risks, market
Unit-1
imperfections, expanded opportunity set
Globalization of the World Economy : emergence of globalized financial markets, advent of
Unit-2 Euro, Europe’s Sovereign Debt Crisis of 2010, trade liberalization and economic integration,
global financial crisis of 2008-2009
International Financial Markets: history of foreign exchange market, interpreting foreign
Unit-3
exchange quotations
International Money Market: origin and development, money market interest rates among
Unit-4
currencies, standardized global bank regulations
International Stock Markets: issuance of stock in foreign markets, issuance of foreign stock in
Unit-5
India
The open economy : introduction to open economy, trade balance, balance of payment,
Unit-6
international flow of capital and goods, Mudell Flaming model , open economy model
Exchange rate in open economy: saving and investment in a small open economy, exchange
Unit-7 rates, nominal and real exchange rate, its determination, national income accounting, factors
affecting exchange rate.
Stock Market: portfolio selection-Markowitz approach, feasible and efficient set, new portfolio
Unit-8
theory-capital asset pricing model,
Issues in Stock Market: arbitrage pricing theory, consumption capital asset pricing model,
Unit-9
equity premium puzzle
Financial Derivatives Market : options and futures, pricing of Options-Black-Scholes Model
Unit-10
and Binomial Option Pricing Model, pricing of futures
International Monetary System: paper currency standard, purchasing power parity & Bretton
Unit-11
Woods Agreement, paper currency standard theories of purchasing power parity
Market for Foreign Exchange: international finance in practice, the spot market, cross
Unit-12
exchange rate quotations, forward market, Asian financial crisis, global financial crisis
International Capital Structure and Cost of Capital : cost of capital, cross border listing of
Unit-13 stocks, capital asset pricing under cross listings, the effect of foreign equity ownership
restrictions
International Monetary System : the gold standard, bretton woods system, international
Unit-14
monetary fund and the rise of alternative world order, tariff and non-tariff barriers

82
READINGS:

1. INTERNATIONAL FINANCIAL MANAGEMENT by CHEOL SEUNAND BRUCE GRESNICK, M.G. Hills

2. INTERNATIONAL FINANCE MANAGEMENT by JEFFMADURA, CENGAGE LEARNING
3. MULTINATIONAL FINANCIAL MANAGEMENT by ALANC. SHAPIRO, WILEY

83
 Course Code ECAP737 Course Title MACHINE LEARNING
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: Apply python libraries for data analysis and machine learning model development
CO2: Evaluate important features from a given dataset
CO3: Apply machine learning models for real world problems
CO4: Evaluate the performances of different machine learning models
Unit No. Content
Introduction to Machine Learning: History of Machine Learning, Basic definitions, Supervised
Unit-1 Learning, Unsupervised Learning, Reinforcement Learning, Issues in machine learning, Different
Applications of Machine learning.
Unit-2 Python Basics: Introduction to Python, Jupiter Notebook, and Python packages for data Science.
Data Pre-processing: Introduction to Data Analysis, Importing and Exporting Data in python,
Unit-3
Data wrangling, Exploratory Data Analysis.
Unit-4 Pre-processing Implementation in python
Regression: Simple Linear Regression, Multiple Linear Regression, Non-Linear Regression, A
Unit-5
mathematical formulation of Regression models, Model Evaluation in Regression Models.
Regression Implementation: Implementation and performance analysis of Linear Regression,
Unit-6
Multi Regression, Non-Linear Regression
Classification: Classification Problems, Decision Boundaries, K-Nearest Neighbours, Decision
Unit-7
Trees, Building Decision Tree, Training and Visualizing a Decision Tree.
Classification Algorithms: Logistic Regression, Support Vector Machine, Margin, Kernel
Unit-8
function and Kernel SVM.
Classification Implementation: Implementation and performance analysis of KNN, SVM and
Unit-9
Logistic Regression
Clustering: Introduction, K-Means Algorithm, A mathematical formulation of the K-Means
Unit-10
algorithm, Hierarchal Clustering.
Unit-11 Ensemble methods: Bagging, random forests, boosting.
Clustering Implementation: Implementation and performance analysis of k-Means and
Unit-12 Hierarchal Clustering, Implement and compare any two ensemble-based machine learning
approaches on different datasets.
Neural network: Biological Structure of a Neuron, Perceptron, multilayer networks and back
Unit-13 propagation, introduction to deep neural Networks, Evaluation Metrics of machine learning
models.
Neural network Implementation: Design of an Artificial Neural Network for given dataset,
Unit-14 Implement and compare the performances of any three-machine learning based classification
models on different datasets

LABORATORY WORK:

Implementation of machine learning concepts (Data Analysis, Importing and Exporting Data in python,
Data wrangling, Exploratory Data Analysis, Simple Linear Regression, Multiple Linear Regression, Non-
Linear Regression, K-Nearest Neighbours, Decision Trees, Logistic Regression, Support Vector Machine,
Margin, Kernel function and Kernel SVM, K-Means Algorithm, Bagging, random forests, boosting)
READINGS:

84
1. Applied Machine Learning by Madan Gopal (2018), McGraw Hill Education, India
2. Machine Learning by Tom Mitchell (2017), McGraw Hill Education, India
3. Principles of Soft Computing by S. N. Sivanandam and S. N. Deepa (2018), Wiley, India

85
 Course Code EMKT517 Course Title CUSTOMER RELATIONSHIP MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Develop an insight and new learning in the area of customer relationship management.
CO2: Identify and respond to customers’ needs, expectations and issues to build productive and rewarding
relationships with customers.
CO3: Discuss the conceptual foundations of relationship marketing and its implications for further
Knowledge development in the field of business.
CO4: Develop a conceptual understanding and the knowledge pertaining to practical application for
building and managing partnering relationships with customers and suppliers.
CO5: Analyse how CRM is being used in consumer and business markets-implementation, management,
benefits, problems and solutions.

Unit No. Content

Introduction to CRM: definition, CRM as a business strategy, elements of CRM, processes
Unit-1
and systems, entrance, applications and success of CRM.
Conceptual Foundations: -evolution and benefits of CRM; building customer relationship and
Unit-2
zero customer defection.
Strategy and Organization of CRM: customer-supplier relationships, CRM as an integral
Unit-3
business strategy and the relationship-oriented organization.
CRM Marketing Aspects: customer knowledge, communication and multichannel, the
Unit-4
individualized customer proposition and the relationship policy.
Analytical CRM: relationship data management, data analyses and data mining, segmentation
Unit-5
and selections, retention and cross-sell analyses.
Operational CRM: call center management, use of internet, website and applications of direct
Unit-6
mail.
CRM Systems and their Implementation: CRM systems, implementation of CRM systems, and
Unit-7
the future aspects.
E CRM: application of e-CRM technologies-emails, websites, chat rooms, forums and other
Unit-8
channels.
CRM Process: introduction and objectives of a CRM process, an insight into CRM and ECRTA
Unit-9
and online CRM.
Developing CRM Strategy: role of CRM in business strategy and understanding service quality
Unit-10
with regard to CRM.
Unit-11 CRM Links in E-Business: E-Commerce and customer relationships on the internet.
Economics of Customer Relationship Management: market share Vs customer share
Unit-12
orientation, customer life time value and customer profitability.
CRM Implementation: choosing the right CRM solution and framework for implementing
Unit-13
CRM.
CRM Application in B2B and B2C Market: importance of CRM in B2B and B2C market,
Unit-14
benefits of B2C and B2B CRM, B2B and B2C application in banking and hospitality sectors.

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READINGS:

1. CUSTOMER RELATIONSHIP MANAGMENT by ED PEELEN, Pearson Education India

2. THE CRM HANDBOOK- A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP MANAGEMENT by JILL
DYCHE, Pearson Education India.
3. CUSTOMER RELATIONSHIP MANAGEMENT-GETTING IT RIGHT by JUDITH W. KINCAID. Pearson
Education India.

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 BUSINESS ANALYTICS
Course code EMGN801 Course Title

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: apply quantitative modelling and data analysis techniques to problems of real world.
CO2: employ best practices in data visualization to develop charts, maps, tables, and other
visual representations techniques to communicate findings to diverse audiences.
CO3: identify and describe complex business problems in terms of analytical models
CO4: apply appropriate analytical methods to find solutions to business problems that
achieve stated objective

Unit No. Content

Unit 1 Business analytics and summarizing business data- overview of business analytics:
scope, application, R-studio environment for business analytics, basics of R: packages,
vectors, datatypes and data structures
Unit 2 Summarizing business data-one variable and two variables statistics, concept of pipes
operator, functions to summarize variables: select, filter, mutate, arrange, summarize and
group by
Unit 3 Business data visualization- basic graphs: bar-graph, line-chart, histogram, box and
scatterplot, advanced data visualization: graphics for correlation, deviation, ranking,
distribution and composition
Unit 4 Business forecasting using time series- time series modelling, exploration of time series
data using R, ARIMA, GARCH, VAR methodologies for time series analysis
Unit 5 Business prediction using generalised linear models- logistic regression and
statistical inference with application, survival analysis and its application
Unit 6 Machine learning for business- supervised models: K-NN and decision trees,
unsupervised models: K-means and hierarchical clustering, classification and prediction
accuracy
Unit 7 Text analytics for business- creating and refining text data, inferences through graphs,
topic modelling and TDM analysis, sentiment analysis
Unit 8 Business intelligence- introduction to business intelligence, role of data and data base
management, role of data mining in business strategy
Unit 9 Data visualization- role of visualization in business intelligence, introduction to charts,
graphs and maps
Unit 10 Data environment and preparation- managing metadata, extracts and live data, cross
database joints and union
Unit 11 Data blending- data prep with text and excel files, understating data types, extracting data
from various file formats
Unit 12 Design fundamentals and visual analytics- filters, sorting, groups and sets, interactive
filters, forecasting, use of tooltip, reference line, parameter, drill down and hierarchies
Unit 13 Decision analytics and calculations- types of calculations, logic calculations (including if
comment, nested if command etc.), data calculations, string calculations
Unit 14 Mapping-role of maps in business intelligence and visualization, editing unrecognized
locations

READINGS:
1. R FOR EVERYONE: ADVANCED ANALYTICS AND GRAPHICS by JARED P. LANDER, PEARSON
2. VISUAL DATA STORYTELLING WITH TABLEAU by LINDY RYAN, PEARSON
3. TEXT MINING WITH R: A TIDY APPROACH by JULIA SILGE AND DAVID ROBINS, SHROFF
PUBLISHERS & DISTRIBUTORS PVT. LTD
4. MASTERING TABLEAU by DAVID BALDWIN AND MARLEEN MEIER, PACKT PUBLISHING

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