Scribd Logo
Upload

Welcome to Scribd!

  • 15 views

    Global Marketing

    Uploaded by

    cagatincharity02
    The document discusses key concepts related to value chains, marketing mixes, market segmentation, product life cycles, and market integration. It provides information on internal and external economies of scale, the four Ps of marketing, ways to segment markets, the typical stages of a product life cycle, and bringing all elements together for the market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Global Marketing

    Uploaded by

    cagatincharity02
    15 views6 pages
    The document discusses key concepts related to value chains, marketing mixes, market segmentation, product life cycles, and market integration. It provides information on internal and external economies of scale, the four Ps of marketing, ways to segment markets, the typical stages of a product life cycle, and bringing all elements together for the market.

    Original Description:

    .

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses key concepts related to value chains, marketing mixes, market segmentation, product life cycles, and market integration. It provides information on internal and external economies of scale, the four Ps of marketing, ways to segment markets, the typical stages of a product life cycle, and bringing all elements together for the market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views6 pages

    Global Marketing

    Uploaded by

    cagatincharity02
    The document discusses key concepts related to value chains, marketing mixes, market segmentation, product life cycles, and market integration. It provides information on internal and external economies of scale, the four Ps of marketing, ways to segment markets, the typical stages of a product life cycle, and bringing all elements together for the market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    Value Chain

    VALUE CHAIN
    Economies of Scale

    Managerial

    Financial
    INTERNAL
    ECONOMIES OF SCALE Technical

    Marketing and etc.

    Economies of
    Information

    Resources &
    Development
    EXTERNAL
    Economies of
    Concentration

    Economies of
    Specialization
    Marketing Mix

    PRODUCT
    • Design
    • Quality
    • Branding
    PRICE • Accessories
    • Usefulness
    • Skimming • Packaging
    PLACE
    • Penetration • Technology
    • Cost-Plus • Retail
    • Loss Leader • Wholesale
    • Local-Export
    • Internet

    PROMOTION
    • Advertising
    MARKETING
    • Special Offers PHYSICAL
    • Endorsements MIX
    • User Trials
    • Free Gifts ENVIRONMENT
    • Posters • User Stories
    • Recommendations
    • Office Premises
    PROCESS • Buzz
    • Especially relevant to PEOPLE
    service industries
    • How are services • Employees
    consumed? • Management
    • Culture
    • Customer Service
    Market Segmentation

    MARKET
    SEGMENTATION

    DEMOGRAPHIC GEOGRAPHIC PSYCHOGRAPHIC BEHAVIORAL

    • Gender • Country • Social Class • Occasion


    • Age • Region • Lifestyle • Benefits
    • Family Size • Climate • Personality • Loyalty
    • Life-cycle • Density • Attitude
    • Income • User Rate
    • Education
    • Nationality
    Product Life Cycle

    PRODUCT LIFE
    CYCLE

    Maturity
    Growth
    Decline
    Product has
    Introduction made its place The peak of
    Development in the market & the product’s sales. Sales begin
    When product consumer have Highest point to dwindle;
    is first launched embraced it.
    Start of the in the PLC. the final stage
    into the market. Marketing is
    product journey. Sales will stabilize. in the
    A critical time critical during
    market research Product Life
    in the product this stage.
    & product Cycle (PLC).
    life cycle.
    development
    stage.
    Market Integration

    You might also like