State of The Bible 2014 (Barna)
State of The Bible 2014 (Barna)
State of The Bible 2014 (Barna)
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Barna Group
Copyright 2014
This information has been produced by Barna Group (Ventura, CA) for the American Bible
Society (New York, NY). The information is confidential and copyrighted, and belongs to
American Bible Society. It may not be reproduced in any form or format without the written
permission of ABS.
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T ABLE OF C ONTENTS
Introduction ................................................................................ 4
Researcher’s Notes ..................................................................... 5
Data Analysis
Definitions........................................................................61
Methodology ....................................................................63
Guide to Survey Data .......................................................65
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I NTRODUCTION
This report contains the findings from a nationwide study commissioned by the American Bible
Society and conducted by Barna Research Group. Two research methodologies were used for the
study; one included 1,012 telephone interviews with adults in the continental US, while the other
consisted of 1,024 online surveys conducted using a nationally representative panel.
Most of the questions were asked in the telephone survey, while a set of core questions were
included online. The use of two methodologies provided a larger sample size for key questions
and ensured greater representation among all age groups. The telephone interviews were
conducted from January 8 to January 20, 2014, and the online surveys were conducted January
28 to February 5, 2014.
This report contains key findings of the telephone and online interviews completed for this
research study. Following the Introduction is the Data Analysis section, which is a written
explanation of the results that also includes an analysis of the implications of the data. The
Appendices contain the data tables, a description of the research methodology and definitions of
terminology used in this report. Copies of the questionnaire and detailed, cross-tabulated data
tables are provided separately.
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R ESEARCHER ’ S N OTES
Data is shown with a () or () sign, if applicable, to indicate if the data for that segment is
statistically significantly higher or lower than the total response for all adults in the study, as well
as to indicate change over time. Where these tests of significance have been performed,
differences are statistically significant at the 95% confidence level or higher.
Generations:
Millennials: those currently ages 18 to 29
Busters: those currently ages 30 to 48
Boomers: those currently ages 49 to 67
Elders: those currently ages 68 or older
Practicing Protestant, Practicing Catholic: Practicing faith are those who attend a
religious service at least once a month, who say their faith is very important in their lives
and who identify as either Protestant or Catholic.
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1. BIBLE PERCEPTIONS
[Table 1.1 | Sacred Literature | p. 28]
When asked to name the books that come to mind when they consider sacred literature or holy
books, Americans overwhelmingly name the Bible (79%). This proportion is more than seven
times the popularity of the next most frequently mentioned holy book, the Koran (12%).
Awareness of the Koran has risen four percentages points during the past year, from 8% in 2013.
While relatively rare, other books considered to be holy include the Torah (7%) and the Book of
Mormon (5%). Adults who identify with non-Christian faith groups or are atheist or agnostic are
more likely than average to mention the Koran (20%) and the Book of Mormon (11%). A total of
13% of adults do not regard any book as sacred text, and another 4% said they were not sure.
Compared to 2013, those who mention the Bible as sacred has remained statistically unchanged.
While the difference from 2013 to 2014 is not statistically significant, it does continue the
decline of the Bible’s mention since 2011 (86% in 2011 to 79% in 2014).
Boomers (ages 49 to 67) and Elders (ages 68 plus) are more likely to regard the Bible as sacred.
Millennials (18 to 29) are the least likely generational segment to regard the Bible as sacred
literature. Additionally, Millennials (18-29) are more likely than average to say they do not
consider any book sacred or holy (19%) or are unable to name a book that is sacred or holy
(10%).
Bible 79%
Koran 12%
Torah 7%
Book of Mormon 5%
other 5%
none 13%
not sure 4%
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Americans were also asked their views on whether or not they agree that the Bible, the Koran
and the Book of Mormon are all different expressions of the same spiritual truths. Just 18% of
Americans strongly agree with this statement. The percentage of adults in strong agreement with
this statement has remained statistically unchanged since 2011 (17%). The oldest generation,
Elders, are least likely to agree strongly (13%), while the youngest generation, Millennials, are
more likely than average to agree strongly (23%).
Practicing Protestants and practicing Catholics are more inclined to believe the Bible has too
little influence, while those of a non-Christian faith or with no religious faith are far more likely
to think the Bible is too influential. Non-practicing Christians are more likely than average to say
they feel the influence is just right (36%).
As in previous years, there is a generational gap in how people feel about the influence of the
Bible in society. Boomers and Elders say the Bible does not have enough influence. Millennials
are far more likely than average to say the Bible has too much influence (30% compared to 50%
of all adults). The percent of Millennials who believe the Bible has too little influence has
declined significantly from 2011 when 44% of Millennials said the Bible has too little influence
on society.
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6%
13%
56%
26%
61%
54%
52%
50%
30%
26%
all adults Millennials (18-29) Buster (30-48) Boomer (49-67) Elder (68 plus)
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2. BIBLE PENETRATION
[Table 2.1 | Bible Ownership | p. 31]
[Table 2.2 | Bible Ownership: Segmentation | p. 32]
The vast majority of adults (88%) say their household owns a Bible. Elders and Boomers are
more likely to have a Bible in their homes, while Millennials are less likely. Virtually all
practicing Protestants and Catholics say they own a Bible. Non-practicing Christians also
showed a significantly higher number of households that own a Bible (93%).
Not surprisingly, those who do not consider themselves to be Christian are far less likely than
average to say their household owns a Bible (65%). Bible ownership has remained statistically
unchanged since the 2011 measurement.
Bible ownership has decreased over the past two decades, from 92% in 1993 to 88% 2014.
Bible Ownership
yes no
12%
88%
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4.7
4.5 4.4
4.3
mean median
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3. BIBLE E NGAGEMENT
Please note that many of the questions in this section were applicable only to those who read the
Bible. “Bible readers” are defined as those who read the Bible as frequently as daily to as
infrequently as three or four times a year.
The total proportion of Bible readers—that is, those who read the Bible at least three to four
times a year—is 53%. Fifteen percent of adults say they read the Bible daily. Another 13% spend
time in Scripture several times per week; 9% read it once a week; 8% read the Bible once a
month; and 8% read it three to four times a year.
Elders are the most avid readers, with 24% reporting they read the Bible daily. Boomers are also
more likely to read the Bible daily (20%) compared to Millennials and Busters. Residents of the
South are more likely than residents of the Northeast, Midwest or West to read the Bible daily.
There have been no significant changes in the past three years in how often people report reading
the Bible.
66% 63%
53% 57% 53%
46% 48%
40%
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There are no statistical differences by generation or faith engagement in the number of minutes
readers spend reading the Bible. However, the percent of Bible readers who spend an hour or
more in one sitting reading the Bible are more likely than average to be notional Christians, non-
born-again Christians, non-practicing Christians, and Bible-neutral adults (29%). These same
segments are reading the Bible less frequently than Bible readers on average, but when they do
they are more likely to read for longer periods of time.
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Three out of five adults (62%) say they wish they read the Bible more, statistically on par with
2013 findings (61%), but a significant decrease from 2011 (67%).
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Among adults who increased their Bible reading, more than half (53%) say they came to
understand the importance of Bible reading as part of their faith journey. Another 41% say they
had experienced something difficult in their life that caused them to turn to the Bible to search
for direction or answers, while another 17% believe a significant life change caused them to turn
to the Bible more. One in four (26%) say their increase in Bible reading was because they had
downloaded the Bible onto their smartphone or tablet.
Being too busy with life’s responsibilities was the number one reason (40%) Bible readers gave
for their decrease in Bible engagement compared to one year ago. Less than half as many (17%)
experienced a significant change in their life that caused them to engage in the Bible less often.
Roughly one in seven say they became an atheist or agnostic (15%) or underwent a difficult
experience that caused them to doubt their faith (13%).
One in four Bible readers (25%) say they have no frustrations in reading the Bible. This is a
significant decrease from 2013 (31%); however, it is on par with 2011 (23%) and 2012 (25%).
When the sample size is expanded to include all adults and not just weekly Bible readers, the
proportion of adults who say they have no frustrations with reading the Bible shows a significant
decrease from 22% in 2013 to 17% in 2014. More adults this year (35%) than in 2013 (30%) cite
lack of time to read the Bible as a top frustration.
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Three in five adults (60%) say they did not experience any unfavorable emotions while reading
the Bible. Just 11% said they did not feel any favorable emotions while reading the Bible. This
suggests the general feeling of those who have read the Bible have more positive than negative
emotions. Millennials are more likely than average to report such negative emotions as confusion
(21%), doubt (11%), boredom (16%) and discouragement (9%). They are also less likely to say
they feel encouraged or inspired (24%). Boomers are more likely feel hopeful (34%), while
Elders are more likely than average to say they feel peaceful (49%) and encouraged or inspired
(42%).
The top three unfavorable emotions mentioned were feeling confused (15%), overwhelmed (9%)
and doubtful (6%). Non-practicing Christians are more likely to say they feel confused (18%),
while non-Christian and adults of no faith are more likely to say they feel bored (11%).
The top three favorable emotions mentioned were feeling at peace (42%), encouraged or inspired
(33%) and hopeful (29%). Slightly more adults said they felt peaceful and happy in 2014 than in
2013. The proportion of those who felt no favorable emotions when reading the Bible has
increased significantly in 2014 (from 3% in 2013 to 11% in 2014).
Practicing Protectants were more likely than practicing Catholics to say they gave a lot of
thought to how the Bible might apply to their life (64% and 42%, respectively).
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One in three Bible readers (35%) say they searched for Bible verses or Bible content on a smart
phone or cell phone; 29% listened to a teaching about the Bible via podcast; 25% listened to an
audio version of the Bible; and 24% read an electronic version of the Bible on an e-reader such
as a Kindle or iPad.
Although the number of Bible readers who read on their own from a print version of the Bible
remains high at 89%, the data shows a continuing shift to digital formats. The number of readers
who use their smart phone or cell phone to search for Bible content has increased each year, with
a six percent increase from 2013 (18% in 2011, 23% in 2012, 29% in 2013 and 35% in 2014).
Use of the Internet to find Bible content has also increased, up three percent from 2013. While
the change is within the range of sampling error, it does represent a gradual increase since
tracking began in 2011 (37% in 2011, 38% in 2012, 41% in 2013 and 44% in 2014). One-quarter
of adults use an e-reader such as Kindle or iPad to read Bible content (24% in 2014 compared to
17% in 2013).
Use of the Bible via small group studies has leveled off from a high of 53% in 2011 to its current
level of 44%. Listening to audio versions of the Bible has also decreased (30% in 2012 to 26% in
2013).
Not surprisingly, Millennials and Busters are more likely than their older counterparts to use
digital media for Bible content.
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89%
89%
print
90%
89%
53%
47%
small group
44%
37%
38%
Internet
44%
28%
30%
audio
29%
24%
26%
podcast
29%
18%
23%
smart phone / cellphone
35%
12%
15%
e-reader such as a Kindle or iPad
24%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
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Boomers (4%) and Elders (1%) are less likely than average to prefer digital formats compared to
Busters (17%) and Millennials (15%).
1%
5%
10%
84%
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4. BIBLE LITERACY
[Table 4.1 | Self-Assessment of Biblical Knowledge | p. 51]
[Table 4.2 | Highly Knowledgeable about the Bible: Segmentation | p. 52]
The majority of adults (69%) consider themselves moderately or somewhat knowledgeable about
the Bible. Twelve percent of adults say they are highly knowledgeable; 12% say not too
knowledgeable; and 6% say not at all knowledgeable. These percentages are on par with 2013
findings.
1%
6% 13%
12%
69%
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A smaller proportion of adults (15%) think the Bible is the inspired word of God but that it has
some factual or historical errors.
Eighteen percent of adults express strong skepticism of Scripture, stating that it is just another
book of teachings written by men that contains stories and advice. Ten percent believe Scripture
is not inspired by God but just a book that tells how its writers understood the ways and
principles of God. Just 3% of adults were unable to select from the five available options as a
response that match their opinion.
Both practicing Catholics (50%) and Protestants (40%) are more inclined to believe the Bible is
the inspired Word of God with some symbolism, but practicing Protestants are also more likely
than average to consider the Bible to be the actual, literal Word of God (41%). Non-practicing
Christians are more likely to believe Scripture is inspired but has errors (18%). More than one-
half of those of non-Christian faiths or no faith are more likely to believe the Bible is just another
book of teachings written by men (51%). Non-practicing Christians (14%) are also more likely
than average to believe the Bible is not inspired and tells how writers understood the ways and
principles of God.
While the 2014 study did not reveal any significant changes in the adults who believe in the
Bible’s accuracy, the percent of adults who believe the Bible is just another book of good
teachings has increased from 11% in 2007 to its current level of 18%.
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30%
inspired word of God, has no errors, some verses are meant 31%
28%
to be symbolic 27%
30%
26%
actual word of God and should be taken literally, word for 24%
24%
word 22%
23%
11%
just another book of teachings written by men that contain 12%
16%
stories and advice 16%
18%
11%
14%
inspired word of God, has factual or historical errors 14%
15%
15%
11%
not inspired by God, tells how writers understood the ways 8%
8%
and principles of God 10%
10%
0%
2%
other 2%
2%
2%
5%
9%
not sure 9%
9%
3%
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[Table 4.4 | Knowledge of the First Five Books of the Bible| p. 55]
One in four US adults (43%) can correctly name “Genesis, Exodus, Leviticus, Numbers,
Deuteronomy” as the first five books of the Bible. This number rises to 69% among practicing
Protestants. The percent of practicing Protestants who can correctly name the first five books
increased in 2014 from 61% in 2013. Just 30% of non-practicing Christians answered correctly
compared to 42% of other faith and no-faith groups. The percent of adults who correctly named
the first five books of the Bible has remained statistically unchanged from 2013 (42%). One-
third of Americans (33%) were unsure.
Roughly half of all Americans feel the Bible strongly discourages prostitution (58%),
homosexual or same-sex relationships (57%), pornography (52%) and gambling (49%). Elders
are most likely to feel the Bible strongly discourages homosexual or same-sex relationships.
While more than half of all adults believe the next tier of behaviors is discouraged in the Bible,
no more than one in three Americans feel strongly that the Bible discourages these behaviors.
One in three (34%) feel the Bible strongly discourages slavery; 28% feel war is strongly
discouraged; and 25% believe the Bible speaks strongly against the repression of women.
In contrast, relatively few adults believe the Bible is silent on the 10 issues. At least one in five
adults believe the Bible is silent on pornography (34%), gambling (23%), homosexual or same-
sex relationships (21%) and repression of women (24%).
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Those who agreed that the morals of Americans are declining were asked to identify which of
three reasons is most responsible for the decline. One-quarter of US adults (29%) say the lack of
Bible reading is the primary cause, while one-third (33%) blame the negative influence of
television and music. Another one in three point to corruption from corporate greed (29%) as the
main cause. Compared to 2013 (32%), fewer adults in 2014 (26%) believe a lack of Bible
reading is the cause of moral decline in America.
Boomers are more likely to cite a lack of Bible reading as the cause of moral decline (32%),
while Millennials are more likely to identify corruption from corporate greed (47%).
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Millennials were more likely than average to say they had not given any money to a non-profit;
Boomers and Elders were less likely to say they did not give money to non-profits.
The average (median) adult gave $200 to such organizations in 2013, double the amount adults
reported giving in 2012. Millennials gave the least amount of money ($30 on average), with non-
practicing Christians ($100) and other faith groups and no faith groups ($50) also giving below
average. Practicing Protestants ($1,500) and practicing Catholics ($1,000) were above average in
their giving.
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A PPENDIX I
1. BIBLE PERCEPTIONS
Table 1.1 | Sacred Literature
Question: To start with, what books, if any, do you consider sacred literature or holy books? (MULTIPLE
RESPONSE)
Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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Non-practicing
Generation Practicing faith faith
Millenn- other
all ial Buster Boomer Elder Prot- Cath- Chris- faith /
% agree strongly adults 18-29 30-48 49-67 68+ estant olic tian no faith
the Bible contains everything
a person needs to know to 50% 35% 49% 55% 63% 79% 60% 48% 16%
live a meaningful life
the Bible, the Koran, and the
book of Mormon all are
18 23 18 19 13 12 21 20 22
different expressions of the
same spiritual truths*
*online + telephone sample size= 2,008 420 658 619 278 488 178 822 450
telephone sample size= 1,012 214 334 302 142 265 93 416 197
* denotes questions asked in the online survey and the telephone survey.
Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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2. BIBLE PENETRATION
Table 2.1. | Bible Ownership
Question: Does your household own a Bible?
Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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evangelicals (100%)
practicing Protestants (100%)
Bible readers (99%)
non-evangelical born agains (99%)
born again Christians (99%)
practicing Catholics (98%)
Protestants (98%)
weekly church attenders (98%)
Bible engagement: engaged (98%)
marginally churched adults (96%)
self-identified Christians (95%)
Bible engagement: friendly (95%)
Elders, ages 68 or older (95%)
Catholics (93%)
non-practicing Christians (93%)
notional Christians (92%)
married adults (92%)
Boomers, ages 49-67 (92%)
women (91%)
adults with some college experience, no degree (91%)
adults who have experienced a divorce (91%)
residents of the South (91%)
residents of the Midwest (91%)
All differences listed are statistically significant at the 95% confidence level or higher.
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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3. BIBLE E NGAGEMENT
Table 3.1 | Bible Readers
Question: How often, if ever, do you actually read the Bible, not including times when you are at a church
service or church event?
Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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evangelicals (100%)
practicing Protestants (92%)
born again Christians (83%)
non-evangelical born agains (79%)
Protestant, non-mainline attenders (79%)
weekly church attenders (78%)
Protestants (74%)
marginally church (72%)
African-Americans (66%)
Elders, ages 68 or older (66%)
practicing Catholics (65%)
Protestant, mainline attenders (64%)
Bible-engagement: friendly (63%)
self-identified Christians (63%)
residents of the South (63%)
women (60%)
married adults (58%)
adults who have experienced a divorce (58%)
Boomers, ages 49-67 (57%)
All differences listed are statistically significant at the 95% confidence level or higher.
* Bible readers are defined as those who report reading the Bible at least 3-4 times annually.
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
2013 2014
less than 15 minutes 15% 15%
15-29 minutes 27 26
30-44 minutes 26 30
45-59 minutes 8 7
1 hour or more 24 21
mean 36.0 35.3
median 29.8 29.8
n= 568 569
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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not sure 4 4 3 6 4 4 2 4 3
n= 590 93 192 190 104 247 63 212 53
Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
I need comfort 14 10 14 15
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
2014
2014 com-
2012 2013 phone bined
stayed the same 58% 63% 70% 71%
increased 27 26 20 18
decreased 12 9 9 9
not sure 3 2 2 1
n= 1,020 1,005 1,012 2,027
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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other 17
n= 119
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other 16
n= 93
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
none / no frustrations 23 25 31 25 18 22 17
other 2 4 3 4 3 3 5
don’t know 4 2 2 1 3 3 2
n= 449 411 429 414 1,020 1,005 1,012
*In this table, Bible readers are defined as having read the Bible at least weekly.
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
% read Bible in the past seven days 2011 2012 2013 2014
gave a lot of thought to how it might
61% 59% 65% 57%
apply to your life
gave some thought to how it might
34 35 28 37
apply to your life
did not give any thought to how it
4 5 4 5
might apply to your life
not sure 1 1 2 2
n= 449 446 434 427
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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4. BIBLE LITERACY
Table 4.1 | Self-Assessment of Biblical Knowledge
Question: How knowledgeable do you feel about the Bible?
Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
2011
completely knowledgeable 5%
highly knowledgeable 18
about average 56
not too knowledgeable 18
not at all knowledgeable 3
not sure 1
n= 1,011
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Segmentation Analysis:
Highly Knowledgeable about the Bible
(average 13%)
Above average… Below average …
All differences listed are statistically significant at the 95% confidence level or higher.
1
Adults with an active faith have attended church, read from the Bible and prayed to God all within the past week.
2
Unchurched adults have not attended church in the past six months.
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other 2 1 2 2 3 2 2 2 3
not sure 3 2 3 2 4 1 4 3 2
online + telephone sample size= 2,014 420 663 622 277 491 178 822 451
Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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other NA 2 2 2 2
not sure 5 9 9 9 3
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
2013 2014
yes 77% 81%
no 19 16
not sure 4 3
n= 1,005 1,012
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something else 9 8 9 9 8 6 9 10 8
Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
something else 8 9
not sure 5 4
n= 777 817
* indicates less than one-half of one percent
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Note: A () or () sign indicates that data for that segment is statistically significantly higher or lower than the total response for all adults.
Differences are statistically significant at the 95% confidence level or higher.
2013 2014
none 29% 25%
less than $100 14 12
$100 to $199 10 9
$200 to $399 10 10
$400 to $999 11 10
$1,000 to $1,999 10 11
$2,000 to $4,999 10 12
$5,000 or more 7 11
mean $989 $1,693
median $100 $200
online + telephone sample size*= 1,842 1,645
* not sure has been removed from the base of the sample
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A PPENDIX II
DEFINITIONS
Generations:
Millennials: those currently ages 18 to 29
Busters: those currently ages 30 to 48
Boomers: those currently ages 49 to 67
Elders: those currently ages 68 or older
Born-again Christians say they have made a personal commitment to Jesus Christ that is still
important in their life today, and indicate they believe that when they die they will go to Heaven
because they have confessed their sins and have accepted Jesus Christ as their Savior.
Respondents are not asked to describe themselves as “born again.”
Evangelicals meet the born-again criteria (described above) plus seven other conditions. These
include saying their faith is very important in their life today; believing they have a personal
responsibility to share their religious beliefs about Christ with non-Christians; believing that
Satan exists; believing that eternal salvation is possible only through grace, not works; believing
that Jesus Christ lived a sinless life on earth; asserting that the Bible is accurate in all it teaches;
and describing God as the all-knowing, all-powerful, perfect deity who created the universe and
still rules it today. Being classified as an evangelical is not dependent on church attendance or
the denominational affiliation of the church attended. Respondents were not asked to describe
themselves as “evangelical.”
Non-evangelical born-again Christians meet the born-again criteria described above, but not the
evangelical criteria.
Notional Christians are individuals who identify as Christian, but who do not meet the definition
of a born-again Christian.
Mainline Attenders include Protestants who say they attend one of the following denominations:
United Church of Christ, American Baptist, Episcopal, the Presbyterian Church USA, Lutheran
and United Methodist.
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Non-Mainline Attenders include any Protestant denominations not covered in the mainline
category above. Major groups include Adventist, Assembly of God, Baptist (various types),
Church of God, Evangelical, Nazarene, non-denominational churches, Pentecostal, Wesleyan
and so on.
Active Faith: A person is labeled as having an active faith if they read the Bible, pray and attend
church in a typical week.
Geographic Regions:
Northeast: residents of Connecticut, Delaware, Maine, Maryland, Massachusetts, New
Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Washington, DC and Vermont
West: residents of Arizona, California, Colorado, Idaho, Oregon, Montana, Nevada, New
Mexico, Utah, Washington, Wyoming, Alaska and Hawaii
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M ETHODOLOGY
Two methods of data collection, telephone interviews and online surveys, were used for this
study.
Telephone
The telephone survey included 1,012 interviews conducted among a representative sample of
adults 18 years of age and older from within the 48 continental states. The survey was conducted
from January 8, 2014, through January 20, 2014. The sampling error for this study is +/-3
percentage points at the 95% confidence level. The research included 300 interviews by
contacting respondents on their cell phone.
The survey calls were made at various times during the day and evening so that every individual
selected for inclusion was contacted up to five separate days, at different times of the day, to
maximize the possibility of contact. This is a quality-control procedure that ensures those in the
sampling frame have an equivalent probability of inclusion within the survey, thereby increasing
the survey reliability. All of the interviews were conducted by experienced, trained interviewers;
interviewers were supervised at all times; and every interviewer was monitored during the course
of their work on this project. The telephone survey was conducted through the use of a CATI
(Computer Assisted Telephone Interviewing) system. This process ensures that question skip
patterns are properly administered by interviewers and that survey data are recorded accurately.
The cooperation rate for the telephone survey was 81%. A high cooperation rate significantly
raises the confidence we may place in the resulting statistics. In every survey there are a variety
of ways in which the accuracy of the data may be affected. The cooperation rate is one such
potential cause of error in measurement; the lower the cooperation rate, the less representative
the respondents interviewed may be of the population from which they were drawn, thereby
reducing the accuracy of the results. Other sources of error include question-design bias,
question-order bias, interviewer mistakes, sampling error and respondent deception. Many of
these types of errors cannot be accurately estimated. However, having a high cooperation rate
does enhance the reliability of the information procured.
Based upon US Census data sources, regional and ethnic quotas were designed to ensure that the
final group of adults interviewed reflected the distribution of adults nationwide and adequately
represented the three primary ethnic groups within the US (those groups which comprise at least
10% of the population: white, black and Hispanic).
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Online
The online portion of the study covered a subset of core questions used in the telephone
questionnaire. This study included 1,024 surveys conducted among a representative random
sample of adults 18 and older within all 50 states and was conducted January 28, 2014, through
February 5, 2014. The sampling error for a sample of this size is +/-3 percentage points at the
95% confidence level. The response rate for the online study was 51%.
The online survey was conducted using the web-enabled KnowledgePanel® based on probability
sampling that covers both the online and offline populations in the US. The panel members are
randomly recruited by telephone and by self-administered mail and web surveys. Households are
provided with access to the Internet and hardware if needed. Unlike other Internet research that
covers only individuals with Internet access who volunteer for research, this process uses a dual
sampling frame that includes both listed and unlisted phone numbers, telephone and non-
telephone households, and cell-phone-only households. The panel is not limited to current Web
users or computer owners. All potential panelists are randomly selected to join the
KnowledgePanel; unselected volunteers are not able to join.
Aggregated Data
Data for core questions included in both the telephone and online studies was aggregated. The
sampling error for the combined data (n=2,036) is +/-2 percentage points at the 95% confidence
level.
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You can estimate the accuracy of your survey results using the table below. First, find the
column heading that is closest to your sample size. Next, find the row whose label is closest to
the response percentages observed for a particular question from your survey. The intersection of
the row and column displays the number of percentage points that need to be added to and
subtracted from the observed result in order to obtain the range of error. There is a 95 percent
chance that the true percentage of the group being sampled is in that range.
SAMPLE SIZE
Result 100 200 300 400 500 600 800 1000 1200 1500 2000 2500
05% or 95% 4.4 3.1 2.5 2.2 2.0 1.8 1.5 1.4 1.3 1.1 .96 .87
10% or 90% 6.0 4.3 3.5 3.0 2.7 2.5 2.1 1.0 1.7 1.6 1.3 1.2
15% or 85% 7.1 5.1 4.1 3.6 3.2 2.9 2.5 2.3 2.1 1.9 1.6 1.4
20% or 80% 8.0 5.7 4.6 4.0 3.6 3.3 2.6 2.5 2.3 2.1 1.8 1.6
25% or 75% 8.7 6.1 5.0 4.3 3.9 3.6 3.0 2.8 2.5 2.3 1.9 1.7
30% or 70% 9.2 6.5 5.3 4.6 4.1 3.8 3.2 2.8 2.7 2.4 2.0 1.8
35% or 65% 9.5 6.8 5.5 4.8 4.3 3.9 3.3 3.1 2.8 2.5 2.1 1.9
40% or 60% 9.8 7.0 5.7 4.9 4.4 4.0 3.4 3.1 2.8 2.5 2.2 2.0
45% or 55% 9.9 7.0 5.8 5.0 4.5 4.1 3.5 3.2 2.9 2.6 2.2 2.0
50% 10.0 7.1 5.8 5.0 4.5 4.1 3.5 3.2 2.9 2.6 2.2 2.0
Note that the above statistics only relate to the sampling accuracy of survey results. When
comparing the results of two subgroups (e.g., men versus women), a different procedure is
followed and usually requires a greater sample size. Further, there is a range of other errors that
may influence survey results (e.g. biased question wording, inaccurate data tabulation)—errors
whose influence cannot be statistically estimated.
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