Inspire - Wedding Planner and Event Coordinator: Industry Analysis

Inspire - Wedding planner and event coordinator
INDUSTRY ANALYSIS
A wedding for an Indian is probably the biggest and most serious event in his or her lifetime; everyone is trying to outdo each other. With the property and stock boom, India has seen new generation of millionaires coming up and the lavishness that they indulge in weddings is just mind-blowing. Indian weddings are getting bigger and better. Currently, the Indian wedding industry is over Rs 100,000 crore and is growing at 25 to 30 per cent annually. With each passing year; Indian weddings are getting bigger and better offering lucrative business opportunity to players involved. While this industry is still evolving, Indian event managers and wedding planners have clearly demonstrated their capabilities in successfully managing several big fat weddings and mega national and international events over the past few years. Giving up the basic traditional look, the Indian weddings are donning a more corporate look. With rising incomes, people are also spending more on wedding, parties and other personal functions. In India, people have become very style conscious and they want to give their best on their wedding and other events.
INDUSTRY DEMAND
Currently, the country has a population of around 1.25 billion and considering an average family with five members, there are around 250 million families in India. With about one marriage per family every 20 years, the country averages roughly 10 million marriages every year. It is also expected; the per capita income will be tripled in a couple of decades and the per capita consumption during weddings or otherwise will increase. With half of Indias population being under 29 years of age, the marriage market is set to boom like never before over the next five to ten years.
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SOME STATISTICS ABOUT INDIAN WEDDING MARKET

No. of Indian marriages in a year: Approx 1,00,00,000 Indian wedding market worth: Rs 100,000 to Rs 110,000crore Gold and diamond jewellery market worth: Rs 60,000crore Apparel market (wedding) worth: Rs 10,000crore Durable goods market worth: Rs 30,000crore Hotel and other wedding related market worth: Rs 5,000crore market Pandal and venue decoration market: Worth Rs 10,000crore Favourite honeymoon destinations: Goa, Jaipur and Udaipur Goa wedding cost: Between Rs 1crore to 1.5crore Jaipur wedding cost: 1 to 2crore Wedding cost in metropolitan cities: Between Rs 25lakh to 70lakh Wedding invitation card market : Worth Rs 10,000crore annual Bridal Mehendi market in India: Worth Rs 5000crore
Item-wise approximate expenses on Indian weddings:

Dinner cost: Rs 200 to 1000 per person Pandal decoration cost: Rs 10,000 Bridal designer sarees/lenhga cost: Between Rs 10,000 to 50,000 Designer shervani cost: Rs 15,000 to Rs 40,000 Wedding invite cost: Rs 500 to Rs 1500 per card Bridal make up cost: Between Rs 5000 to Rs 50,000 Bridal Mehendi cost: Between Rs 1000 to Rs 5000
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Inspire
Wedding planner and event coordinator
Inspire Consultants is a full service company that provides complete consulting services for weddings, birthday parties, anniversaries and other such events. Inspire is unique in that we give our clients our undivided attention. We listen to their needs and work with them to cater the event of their dreams. Our clients' wishes become our commands. Our services include weddings, receptions, birthday parties and anniversary consultations as well as full-service referrals to florists, musicians, etc. Our company will be leader in both the client service and professionalism. We will offer the best value added planning experience in our market, allowing controlled and sustainable growth.
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1.1 PROMOTORS INFORMATION
All the three promoters being the business student have good knowledge about the business management. Knowledge, negotiation skills, glamour and hard works are the other skills which will help to achieve great heiths.
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1.2 FORM OF OWNERSHIP

Inspire will start out as a simple proprietorship, owned by Jainam Shah, Rachna Mehta and Yogesh Tekwani. The company founders, with aforementioned personnel plan, will handle day-to-day operations of the plan and will work collaboratively to ensure this business venture is a success.
1.3 MISSION AND VISION
OUR VISION
To be a top-of-mind events management team in the country by providing outstanding personalized quality service, innovative ideas, and unwavering dedication in an effort to give our clients the kind of service needed to meet their objectives.
OUR MISSION
To deliver the clients' message to the public's consciousness through events that target specific demographics, fulfills marketing requirements and improves customer relations.
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1.4 DESCRIPTION ABOUT PRODUCT AND SERVICES
Inspire will offer the best service in the industry. We will have a large network of vendors to ensure each and every client need can be satisfied. We will have professional managers and staff members who will interface with clients to ensure expectations are exceeded. Additionally, equipment (e.g. banquet, tables and chairs, etc) will be purchased, as cash flow allows, increasing our profit margin. This will not increase our profitability for each event, but will also allow us to provide greater value by renting the products slightly below market price. We will hire independent contractors to staff various events. The managers and staff members will enhance the overall service experience, creating happy and loyal clients. Unlike most of its competitors, Inspire Consultants will be offering a full range of services and thus provide the convenience of one-stop service for its clients. This will significantly reduce the customers' time and efforts preparing for such an important event as a wedding. Moreover, by utilizing numerous supplier contacts that the company owners have established and economies of scale, Inspire Consultants will be able to pass on to its customer sizable cost savings.
1.4.1 WEDDING:
There are two main service categories for wedding planning: Full service wedding planning services- the wedding planner is tasked with organizing the entire wedding, from start to finish. Day of wedding planner- the wedding planner is tasked with only handling the day of responsibilities, such as making sure vendors are in place and the wedding activities are flowing smoothly throughout the day. For each service category, we need to have a broad range of vendors who can provide a number of different services. These services can include:
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VENUE OPTIONS STAGE DECOR
MANDAP/WEDDING
DISC JOCKEY OR LIVE BAND
WEDDING THEME
JEWELLERY
ACCOMODATION
VIDEO AND STILL PHOTOGRAPHY
LIMOUSINE
CATERING
MEHENDI / HEENA
TRANSPORTATION
WEDDING CAKE
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FLORAL DCOR
PRIEST / BISHOP / MOLVI
LIGHT DECORATIONS
WEDDINGINVITATION
HONEYMOON PACKAGES
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1.4.2 BIRTHDAY PARTIES:
Rs 15000/Balloons: 500 Balloons Gate, Cake table decor, Balloon Bunches, Cut-outs5. Decor:
Rs 25000/Balloons Gate, 1500: Decor: Balloons
Rs 45000/Balloons 2000:
Balloons Balloons Gate, Cake Table Balloons Pillars,
Bunches, Cake Table Decor, Arch,
Return Gift Table Decor, Cut Balloons Bunches. Entertainment: Tatoo maker, Mickey-Donald, Magic Show, Game coordinator & mini DJ. outs-10. Theme Game: Feed the clown & Demand: Shooting Gun. Buffet, Tatoo With According Cut Cake Theme outs Table Party 10, &
Return Gift Table covered Game: Ring Hoopia Entertainment: Maker, Magic Banners
Mickey-Donald, Backdrop with Child Photos, Show, Game Return Gift House, Birthday Message Board, Welcome Birthday Board.
coordinator & mini DJ.
Games:
Bouncy,
Ring
Hoopia, Shooting Gun, Feed the Clown.
Entertainment:
Tatoo
Maker, Face Maker, MickeyDonald, Magic Show, Puppet Show, Game coordinator & mini DJ.
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1.4.3 MACHINERY AND INSTRUMENTS
COMPUTER
TELEPHONE
DIGITAL CAMERA
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1.4.4 START-UP COSTS
Sr. No
Particulars
Cost ( in Rs.)
1.
Start up Expenses Legal Stationary Brochures R&D Expensed Equipments Other Advertisement Exp 10,000 8,000 15,000 10,000 38,000 1,500 1,00,000
Total Start up Expenses(A)
1,44,500
2.
Start up Assets Cash required Long Term assets 5,12,000 2,38,000
Total Start up Assets (B)
7,50,000
3.
Total Requirements Start up funding Start up expense to fund (A) Start up Assets to fund (B) 1,44,500 7,50,000
Total Funding Required ( A+B)
8,94,500
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2.1 MARKET POTENTIAL
The wedding scenario in India is more than just getting married. The exotic Destinations like palaces in Rajasthan and the successful usage of these palaces in the form of Imaginative theme weddings by Laxmi Mittal and Raveena Tandon have set up a world stage for Indian Weddings. Indias burgeoning middle class - now 300 million strong - are turning weddings into showcases of their growing disposable incomes and newfound appetites for the goodies of the global marketplace. The change is visible in the middle class who want the flavour and ambience of elite weddings. Seeing the world around they too are spending and want the best available. It sort of coincided with the rise in disposable incomes of the rich and upper middle Indian class and over the years weddings have become aspirational. Your wedding should be better than your neighbours. Many companies offer some sort of wedding planning services in the Surat. However, the majority of the incumbent competitors offer only a limited line of services like catering, flower arrangements or gifts. Crores of rupees have been spent every year on weddings and receptions and other parties in Surat. Therefore, professional wedding consultants are a commodity, not a calamity. Inspire primarily market services to the people who need a help most brides and grooms. In a year, over fifty-five thousand marriages took place in Surat which creates a sizeable market potential for this line of business.
2.2 MARKET AREA
Inspire wedding planner and event coordinator will initially provide services to clients in Surat and nearby regions. With the passage of time we will gradually provide more services and expand our business to other cities.
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2.2.1 TARGET MARKET AND SEGMENTATION
Value added wedding planning services is more popular than ever. Client time is valuable, so they want to outsource many wedding planning services to an experienced professional. Our target market consists of providing full service wedding planning services as well as day of wedding planning services. Clients who use our services will be middle to upper class with disposable income. We will charge a fair price for our services, but we will not be the lowest priced wedding planning company in the market.
Being the first year of our business, our head offices will be at Surat, one of the fastest developing cities of the world.
Our target segment for the time being are the customers whose budget for the wedding is Rs 10,00,000 and above. The reason that being, because these people will be ready to shell out more money for grandeur and for a magnificent wedding. This explains our choice of city for our head offices. Surat is main hub of diamond and textile. Because of the lifestyle they have, customers here are more open to new ideas. Also these Cities have lot of professionals who are so busy in life that they would need wedding planners for the arrangements. Also there is easy availability of business partners like designers, caterers, grand hotels, best beauticians etc ads to the reason for selecting this city.
2.2.1.1 TARGET CONSUMER PROFILE:
Age 18 to 55. Profession Students, businessmen, and professionals. Region Surat and nearby regions. Income Level Family income of BDT 25,000 and above per month. Health Consciousness Moderate to high. Personality Gregarious and ambitious. Attitude Towards Dining Out Moderate to high. Willingness to Experiment Moderate to high.
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2.2.1.2 SEGMENTATION
DEMOGRAPHIC SEGMENTATION: From the demographic point of view we segment the market on the basis following demographic variables: AGE:
Targeting consumers of the age group 21 and above. Apart from the marketing campaign which will be approaching to all, we will be also having special campaigns for young people (looking for different wedding) and old people.
GENDER:
Wedding is open for all. Traditionally the shopping type of things is mainly taken care by the females of the family. But the era is changed and at present, both the male and female persons are enjoying the shopping of their wedding. INCOME:
Our targeted people on the basis of income are mid range to higher range. SOCIAL CLASS:
Our target is the middle class, upper class and upper-middle class people. The current trends for these services are very much popular in these classes. LIFE STAGE:
We will be targeting people who are themselves planning to get married , those who are planning for their childrens wedding and also those who are wanting to celebrate their 25 or 50 years of wedding anniversaries.
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PSYCHOGRAPHICS:
LIFESTYLE:
Lifestyle of our target segment will be quite lavish. They would believe in maintaining status and would want class-apart services.
VALS FRAMEWORK:
According to the VALS framework ("Values, Attitudes and Lifestyles") we can describe tendencies of our segment as: o ACHIEVERS: These are the people who are successful and career and family oriented. They favour premium products that demonstrate their success to their peers. o EXPERIENCERS: These are young, enthusiastic people who seek variety and excitement. They can spend high proportion of their income on fashion, entertainment and socializing. o STRIVERS: These are trendy and fun-loving people who are resource constrained but favour stylish products that emulate the purchases of those with greater material wealth. These kinds of customers will be found in upper middle class and middle class. We are offering different customized products that will help them to be in their decided budget but sidewise they can avail our services.
2.2.3 MARKET SEGMENTATION STRATEGY
Recognizing the segment is the first step that has to be done is to in order to develop a marketing plan. Well even we have done the same. Ours will be a FLEXIBLE MARKET OFFERING. There will be some basic services like provision of venue, arrangement of caterers, invitation cards, etc. this will be NAKED SOLUTION that will be containing the service elements that will be common to all the segments identified. But then there will be DISCRETIONARY OPTIONS available for some customers (segments) as per their choice. For e.g. arrangement of bachelors party, honeymoon planning, arrangement of cars for travelling, grooming not only the bride and groom but also the close family members, dance
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troops for lady sangeet, etc. These are such services that may or may not be demanded by our customers as they might like to arrange them on their own. Of course these options will have additional charges. (We will be offering different packages for different groups recognized on the basis of religion. Like packages for Muslim weddings will be quite different from the package provided for Christian or Bengali wedding. Here by if we carve up the market in terms of preference, our segment will be clustered segment, where market reveals distinct preference clusters.)
2.3 MARKETING SYSTEM
In Inspire, direct marketing takes place and there are no intermediaries involved. Customers are directly contacted. The company provides a wedding and other events consulting service directly to their private customers.
2.3.1 MARKETING STRATEGY AND IMPLEMENTATION SUMMARY:
Our strategy is simple: we intend to provide our customers with a wide range of services custom tailored to their individual needs. Therefore, whether they require a complete package, or simply consulting on a particular service, we can help.
2.3.1.1 MARKETING STRATEGY
The company's sales strategy will be based on the following elements: Advertising in the Yellow Pages - two inch by three inch ads describing the services will be placed in the local Yellow Pages. Placing advertisements in the local press, including Gujarat Samachar, Gujarat Mitra, Sandesh, Divya Bhaskar,etc. Developing affiliate relationships with other service providers (florists, hair stylists, caterers) that would receive a percentage of sales to the referred customers.
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Word of mouth referrals - generating sales leads in the local community through customer referrals.
E-marketing - putting on all free advertisement on net and some popular website.
Advertisements in magazines - Magazine advertisement are a very effective way to reach the mass people. Inspire target especially the fashion and local magazines for our advertisements.
Web-page - Inspire will have our own website by the name of our outlet. The website will contain the design catalogue of our company from which they can choose their favourite one. By website they can provide us online feedback, suggestion so that Inspire can work on those. Also they will have the opportunity to contact us, ask any queries or even order online their favourite design collection. That will save their time of coming to our shop physically.
Leaflet - By leaflets Inspire can make people aware of our brand and location at the beginning of venture. We will distribute our leaflets at the entrance of different restaurants, shopping malls and colleges.
2.3.2. WEDDING PLANNERS AND INDUSTRY COMPETITORS
Occasions are in a unique position of competition. Marriage planners compete against hotels with banquet facilities, other event planners both on the large and small scale, persons within an organization who are assigned the task of organizing an event, and people who wish to organize their own events without the benefit of assistance. The benefits and drawbacks of each of our competitors, as compared with the services we offer, are hardly a match in quality and price.
2.3.2.1 KEY PLAYERS

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The wedding planning business, though not a fully established business is catching up pace fast. The very mention of wedding planners in the popular search engine, results in lists of online Wedding Planner services, and numerous other wedding related services. Competitive analysis conducted by the company owners has shown that there are 10 to 12 companies currently offering some sort of wedding planning services in the Surat. However, the majority of the incumbent competitors offer only a limited line of services like catering, flower arrangements or gifts. Some of the key players with Surat are
2.3.2.2 ANALYSIS OF COMPETITORS

We are going to face strong competition because there are already many established and wellexperienced wedding planners and event coordinators in this industry.
SOME TRUTHS REGARDING OUR COMPETITORS:

Well established brand name Operating in this segment for more than ten years. Have a huge collection Lacks in promotional activities Dont provide after sales service Dont provide service products Lacks in variety of products
2.4 STAFF REQUIREMENTS

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We, the three partners, are able to market our services. All of us are having expertise knowledge in marketing field. So, there is no need of recruiting marketing personnel.
2.5 ADVERTISEMENT PICTURE
3.1 RAW MATERIAL USED

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Inspire will hire different vendors providing different services to coordinate the events. We will have a large network of vendors to ensure each and every client need can be satisfied. Hence, raw material used in wedding, birthday parties; anniversaries and theme parties are brought by different vendors of an event like caterer, decorator, etc. Thus there is no stock of raw materials with our company.
3.2 CAPACITY OF THE PLANT

Plant Capacity refers to the extent to which an enterprise actually uses its installed productive capacity. Thus, it refers to the relationship between actual output that 'is' produced with the installed equipment and the potential output which 'could' be produced with it, if capacity was fully used. In our firm, we have given the plant capacity annually. As we are new in market, in initial years the plant capacity wont be full used as we are new in market,
o Estimated plant capacity for a year in Rs.

Particulars Birthday parties 15,00010 25,00020 45,00015 1,50,000 5,00,000 6,75,000
Wedding parties
10,00,00015 20,00,0005 50,00,0001
1,50,00,000 1,00,00,000 50,00,000
Other parties Total Sales
50,00030
15,00,000 3,28,25,000
o Calculation of Annual Sales
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Particulars Birthday Parties 1st Year 60,000 2,50,000 2,70,000 2nd Year 75,000 3,75,000 4,50,000 3rd Year 1,20,000 4,50,000 6,30,000
Wedding Parties
50,00,000 20,00,000
80,00,000 40,00,000
1,50,00,000 60,00,000 50,00,000
Other Parties
7,00,000
10,00,000
15,00,000
Total Sales
82,80,000
1,39,00,000
2,87,00,000
Particulars Actual output = (Total sales / plant capacity ) 100 Annual sale
1st Year
2nd Year
3rd Year
8280000
13900000
28700000
Plant capacity
3,28,25,000
3,28,25,000
3,28,25,000
Actual output (in %)
26%
43%
87%
In our firm, we have given the plant capacity annually. As we are new in market, in initial years the plant capacity wont be full used as we are new in market, As seen on above table, actual output of 1st year is 26% which is comparatively low. The reason behind it is lack of awareness in the people. But gradually it has been increased to 43% and 87% in the 2nd and 3rd year respectively. So it can be said that due to better performance, advertisement and quality of services, companys output has been increased.
3.3 LOCATION
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Initially Inspire will be started as home-based business; however, by 2015, we intend to expand our facilities into a well-equipped and operational office. It is highly recommended to use home office to run business, not only for the tax benefits, but also for the overhead cost savings. However as the company will expand, we are planning to start our branches at various strategic locations like Mumbai, Delhi, Bangalore, Pune, etc.
3.3.1 SITE ADDRESS
Inspire will be located at Piplod, Surat where most of the wedding plots are there. Main reasons of locating our firm at Piplod are: Most of the customers know that all the wedding plots are located at Piplod Road. Community centre, photographers and a rent-a-car are also located near the Piplod road. It is one of the most developed areas of Surat. Most people of the city used to go there for shopping and thats why it is the most recognized place. Jam free and well parking area because of the target market.
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3.4 PLANT LAYOUT
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3.5 PRODUCTION PROCESS
Inspire will offer its services mostly to the brides and grooms, as well as to the family members. The company will position itself as an experienced provider of wedding planning services and other events like birthday parties, anniversaries and theme parties. Unlike most of its competitors, Inspire will be offering a full range of services and thus provide the convenience of one-stop shopping for its clients. This will significantly reduce the customers' time and efforts preparing for such an important event as a wedding. Moreover, by utilizing numerous supplier contacts that the company owners have established and economies of scale, Inspire Consultants will be able to pass on to its customers sizable cost savings.
3.6 POLLUTION CONTROL
We believe in doing the right thing more generally - following the law, acting honourably and providing the least harm to the environment. There is no direct harm to environment by our company. While conducting any event we ensure that all rules and regulation laid by the government are adhered.
3.7 POWER, FUEL GAS SUPPLY

Power Supply which our company will be using is of Torrent Power.
3.8 TECHNOLOGY
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Advances in technology are difficult to predict. We have planned to provide services like photography, decoration, sound system to our customers. We have a good technology environment in our country. Here, instruments used for photography, sound system and decorations are available. So, we can easily collect them. Also, from the end of the 20th century, use of computer and other technology have increased in a dramatic rate. People are very much familiar with them and want to use them. So, any operation related to those technologies should not face any problem regarding market demand. Initially Inspire will not be using any technology. We will hire different vendors providing different services to coordinate the events. We will have a large network of vendors to ensure each and every client need can be satisfied. These vendors provide services using different technologies. Equipments will be purchased in future, as cash flow allows, increasing the profit margin of various events. Only technologies used initially by Inspire are:
3.8.1 SOFTWARE:
To run the business, we need wedding planning software. We also need some database software to keep the record of our employee. It can be used to record any kinds of data about storage items, to adjusting the entries at the end of the day and to update any changes.
For editing the photos we will use photo editing software like Adobe Photoshop. To operate this software we need specialized people on editing sector.
3.8.2 CAMERA:
To keep our service attractive and bit qualitative we will use high quality cameras. We can be assured about the quality of the picture and the usage period therefore, using branded products like Canon and Nikon SLR will be less risky for us to deal with.
3.8.3 PRINTER:
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Not only camera we also need a good printer service to get the copies of the picture. Thus, we are thinking to buy an Hp Laser jet printer. Hp is a well known brand and quite popular in the market. To get the better picture we should have one printer like this.
3.8.4 COMPUTER:
Computer is an essential element for any business. It is important for our business as well. In the computer we can store all kinds of important data. These data refers to our employees and inventory. We can keep record through creating an employee database.
At the finishing of the month we can calculate the financial data which can manipulate our revenue and expenses. From that we know how much profit we achieve and loss incurred as well.
We can keep the data of the existing customers. From the data of existing customers we can identify the best seller zone and the group who mostly buy our product.
Computer makes our daily life easier. We have our webpage and can sell goods and can have virtual contracts of organizing parties out there on internet.
3.9 COMMUNICATION SYSTEMS
Communication system means facility consisting of the physical plants and equipment for disseminating information. Our company use various electronic media like: o Internet o Telephone We are also planning to adapt 3G technology which will provide impromptu phone calls, video conferencing, web conference, etc.
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3.10 TRANSPORT FACILITY FOR RAW MATERIAL AND FINISHED GOODS
Our company provides consulting services to clients for planning wedding and coordinating other events. So, there will be no raw material and finished products for our company as our company hire vendors for providing different services to our clients. Hence, the question of transport facilities for raw material and finished goods do not arise.
3.11 VALUE ADDED SERVICES
3.11.1 CUSTERIZATION
Generally Inspire provides basic packages for wedding according to the budget of our client. But taking into consideration different clients would have different requirements. For example a particular client would not want the venue to be very expensive like that in a palace or so, but would want food of great quality. So here instead of going for the fixed packages customers can also go for customized offerings. For the convenience of our customers our employees will also give them a brochure in the very first meeting, so that they can have full knowledge about the variety of the services we offer to them.
Our offerings will be very flexible and customer will be very free to customize their wedding as much as they want to.
3.11.2 BACK END SYSTEM
Inspire can provide you everything that a conventional wedding planner can. However our main point of difference is that our BACK END SYSTEM which is far more superior. Jobs that usually take weeks, we make sure they are completed in half the time and efficiently, hence an edge above the rest.
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3.11.3 THEME WEDDINGS
We have also identified customers who want their wedding according to some themes. Theme weddings are becoming popular these days. We will have special teams to help our clients to decide on various theme weddings like village theme or theme functions where each function would have a certain theme. There are few players in the market that provides basic services to consumers but this demand still remains unanswered. Also, India is a country of young people. Their Moto of life is WORK HARD AND PARTY HARDER or rather WORK HARD AND PARTY CRAZILY HARDER. We will be catering to the needs of our own YOUNGISTAN. People today want to make their wedding very special and they want it in a way that no one has done. Yes, we will be helping them to arrange CRAZY WEDDING. By crazy wedding we mean, crazy venues, crazy themes, crazy music, crazy entertainers etc. Just to give an example, crazy themes can be wedding based on pirate theme or beach theme with mermaids, or rock concert theme. Also some would want to marry in sky or on an island or underwater. o ICE SCUPTURES
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4.1 IMPLEMENTATION SCHEDULE
Implementation schedule or a time-table is draw for the project to ensure the timely completion of all activities involved in setting up an enterprise.
TASKS/MONTHS 1. Formulation of project report 2. Estimation of cost 3. Feasibility check 4. Selection of location and site 5. Construction of furniture & fixtures 6. Getting power and water 7. Communication system 8. Transport facilities 9. Advertisement 10. Control system 11. Corrective action
10
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5.1 COST OF PROJECT AND MEANS OF FINANCE
Inspire
Wedding planner and event coordinator
Cost of Project
Sr No 1. 2. 3. Furniture Computer Working Capital Requirement Total Cost of project Particulars Cost Rs. 2,00,000 3,80,000 5,12,000 7,50,000
Means of Finance
Sr No 1. Owners Capital Yogesh Jainam Rachana Total Means of finance 2,50,000 2,50,000 2,50,000 7,50,000 Particulars Cost Rs.
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5.2 PROJECTED PROFITABILITY STATEMENT
Particulars
Anx. 1st Year No 2010-2011
2nd Year 2011-2012
3rd Year 2012-2013
1. Income Sales Total Income (A) Material Required( B) 2. A 82,80,000 82,80,000 62,10,000 1,39,00,000 1,39,00,000 1,04,25,000 2,87,00,000 2,87,00,000 2,15,25,000
Gross Profit (A-B) Gross Profit (%)
20,70,000 25%
34,75,000 25%
71,75,000 25%
3.
Selling, General & Administrative Exp. 4.
1,43,000
95,300
74,000
Depreciation C 42,800 27,120 19,848
5.
Profit Before Int. & Tax 18,84,200 Less: Tax 33,52,580 70,81,152
6. Profit After Tax Net Profit Ratio (%)
5,65,260
10,05,775
21,24,347
13,18,940 15.93%
23,46,805 16.88%
49,56,805 17.27%
Add: Depreciation
42,800
27,120
19,848
Net Cash Accruals
13,61,740
23,73,925
49,76,653
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5.3 ASSESSMENT OF WORKING CAPITAL REQUIREMENT

Particulars Anx. 1st Year No I 1. 2. Current Assets Debtors Loan & Advance Deposits D 5,17,500 0 8,68,750 0 17,93,750 0 2010-2011 2nd Year 2011-2012 3rd Year 2012-2013
Total Assets II 1. 2. Current Liabilities Creditors Provision Total liabilities Working Capital Gap(I-II) E
5,17,500
8,68,750
17,93,750
0 5500 5500 5,12,000
0 6500 6500 8,62,250
0 8000 8000 17,85,750
5.4 PROJECTED BALANCE SHEET
Particulars
Anx . No
1st Year 2010-2011
2nd Year 2011-2012
3rd Year 2012-2013
A 1. 2.
Liabilities: Capital Other Liabilities -Provision Total Liabilities Assets: E 5500 20,74,440 6500 42,72,245 8000 90,30,550 F 20,68,940 42,65,745 90,22,550
B 1. 2. 3. 4.
Gross Block Depreciation Net Block Current Assets Cash Balance
2,38,000 42,800 1,95,200 5,17,500 13,61,740
2,38,000 69,920 1,68,080 8,68,750 32,35,415
2,38,000 89,768 1,48,232 17,93,750 70,88,568
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5 Misc. Expense to the extent 0 0 0
Total Assets
20,74,440
42,72,245
90,30,550
5.5 CASH FLOW STATEMENT
Particulars
Anx . No
1st Year 2010-2011
2nd Year 2011-2012
3rd Year 2012-2013
A 1.
Sources of Funds: Cash Accruals(Net profit after tax + depreciation 2. 3. Capital introduced during the year Provision 7,50,000 5500 13,61,740 23,73,925 49,76,653
Total Sources (A) Disposition of Funds: B 1. 2. 3. Drawings Fixed Assets Increase in debtors
21,17,240
23,73,925
49,76,653
0 2,38,000 5,17,500
1,50,000 0 3,50,250
2,00,000 0 9,23,500
Opening Balance C Net Surplus (A-B) D Closing balance (A B +C)
13,61,740
32,35,415
13,61,740 13,61,740
18,73,675 32,35,415
38,53,153 70,88,568
Page 33

5.6 CALCULATION OF SIGNIFICANT RATIOS
Particulars Gross Profit Ratio= ( Gross profit/ sales) *100
1st Year
2nd Year
3rd Year
Gross Profit
20,70,000
34,75,000
71,75,000
Sales
82,80,000
1,39,00,000
2,87,00,000
Gross Profit Ratio= ( A/B)*100
25%
25%
25%
Net Profit Ratio= ( Net profit/ sales) *100
Net Profit
13,18,940
23,46,805
49,56,805
Sales
82,80,000
1,39,00,000
2,87,00,000
Net Profit Ratio= ( C/B)*100
15.93%
16.88%
17.27%
Page 34

(ANX-A) CALCULATION OF ANNUAL SALES
Particulars Birthday Parties 1st Year 60,000 2,50,000 2,70,000 2nd Year 75,000 3,75,000 4,50,000 3rd Year 1,20,000 4,50,000 6,30,000
Wedding Parties
50,00,000 20,00,000
80,00,000 40,00,000
1,50,00,000 60,00,000 50,00,000
Other Parties
7,00,000
10,00,000
15,00,000
Total Sales
82,80,000
1,39,00,000
2,87,00,000
(ANX- B)CALCULATION OF SELLING & GENERAL ADV. EXP
Particulars Advertisement Expenses Miscellaneous Expenses Stationary & Printing Telephone Expenses Lawyer Fees Expenses Vehicle Expenses Electricity Expenses Total Sales
1st Year 1,00,000 7000 10,000 13,000 1,000 10,000 2,000 1,43,000
2nd Year 50,000 7,800 11,000 11,000 1,000 12,000 2,500 95,300
3rd Year 25,000 8,000 12,000 11,500 1,000 14,500 2,000 74,000
Page 35

(ANX- C)CALCULATION OF DEPRECIATION
Particulars Furniture Opening Balance Add: Purchase Dep. (10% WDV) 2,00,000 20,000 1,80,000 Closing Balance 1,80,000 18,000 1,62,000 1,62,000 16,200 1,45,800 1st Year 2nd Year 3rd Year
Computer Opening Balnce Add: Purchase Dep. (60% WDV)
38,000 22,800
15,200 9,120
6,080 3,648
15,200 Closing Balance
6,080
2,432
Total Depreciation Written Down Value at the end of the year
42,800 1,95,200
27,120 1,68,080
19,848 1,48,232
(ANX- D)DEBTORS
Particulars Total Sales Less: Advances 1st Year 82,80,000 20,70,000 2nd Year 1,39,00,000 34,75,000 3rd Year 2,87,00,000 71,75,000
Per Year Per Month
62,10,000 5,17,500
1,04,25,000 8,68,750
2,15,25,000 17,93,750
Page 36

(ANX- E) PROVISION
Particulars Stationary Expenses Telephone Expenses Vehicle Expenses Electricity Expenses 1st Year 1,000 1,000 1,500 2,000 2nd Year 1,100 1,200 2,000 2,200 3rd Year 1,500 1,800 2,500 2,200
Total Sales
5,500
6,500
8,000
Page 37

6.1 MAN POWER REQUIREMENT
We, the three partners, will be the owner-managers. So we will be accomplishing the management task ourselves. We are capable of doing it because it is not a very large organization for us to manage. We, as a team, acts as the following:
The Management Team- Strategic Thinkers The Creative Team- The Thinkers And Visualisers The Marketing Team- Selling Ideas The Servicing Team- Client Service The Financial and Legal Team- Expert The Administrative Team- Office Work
Page 38

7.1 LIST OF LICENSES AND PERMISSIONS REQUIRED FROM THE GOVERNMENT
1. Registration under Shop and Establishment Act ( gumastadhara license ) It is simple, go with the papers of the proof of ownership of the office premises whether it is purchased, leased or rented, to the nearest municipal ward office and submit them with a form obtained from the Shop and Establishment Department. The charge is Rs. 600 p.a; we can pay Rs. 1800 for 3 years in advance. An inspector will visit the premises and then the license is issued. It is compulsory to have this license.
2. Register for Service Tax The Service Tax on event management is 12.24% and registration is to be filed with the Director General of Service Tax, office of the Commissioner of Central Excise. This is compulsory.
3. Registration for Income-tax (PAN CARD)
PERMISSION REQUIRED FOR THE HOLDING AN EVENT.

This includes many permission as listed below: 1. Police Permission 2. Deputy Commissioner Of Police 3. Traffic police 4. Ambulance 5. Fire Brigade 6. Municipal Corporation Of Surat
Page 39

8.1 PROJECT EXPERIENCE
It has been our first step in the business world to onset the new project. Till now everything seems to be rosy from external world. But now we understood what it takes to be a successful entrepreneur. The pain and the hard work with consistent perseverance is the key to success. To see how everything works was actually altogether a different experience. The only chance at winning against a big competitor is to focus on niche possibilities. Niche entails offering unique services to a few concentrated markets. It is a less risky strategy and provides the best opportunities for small businesses throughout any marketplace.
Page 40

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