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    Mil Notes

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    olive
    Media and information literacy involves understanding the codes, conventions, and language used in media. This includes symbolic codes that convey specific meanings, such as a red rose representing romance, as well as technical codes like camera angles. Representation refers to how media presents reality from the perspective of its creators. Producers create media content using standardized genres, formats, and conventions to communicate ideas and information to audiences. Other stakeholders that contribute include libraries, archives, and museums.

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    Mil Notes

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    olive
    9 views2 pages
    Media and information literacy involves understanding the codes, conventions, and language used in media. This includes symbolic codes that convey specific meanings, such as a red rose representing romance, as well as technical codes like camera angles. Representation refers to how media presents reality from the perspective of its creators. Producers create media content using standardized genres, formats, and conventions to communicate ideas and information to audiences. Other stakeholders that contribute include libraries, archives, and museums.

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    MIL NOTES

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    Media and information literacy involves understanding the codes, conventions, and language used in media. This includes symbolic codes that convey specific meanings, such as a red rose representing romance, as well as technical codes like camera angles. Representation refers to how media presents reality from the perspective of its creators. Producers create media content using standardized genres, formats, and conventions to communicate ideas and information to audiences. Other stakeholders that contribute include libraries, archives, and museums.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    9 views2 pages

    Mil Notes

    Uploaded by

    olive
    Media and information literacy involves understanding the codes, conventions, and language used in media. This includes symbolic codes that convey specific meanings, such as a red rose representing romance, as well as technical codes like camera angles. Representation refers to how media presents reality from the perspective of its creators. Producers create media content using standardized genres, formats, and conventions to communicate ideas and information to audiences. Other stakeholders that contribute include libraries, archives, and museums.

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    © All Rights Reserved
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    Media and Information Literacy

    The Codes, Convention, and Language of Media

    Media Language- These are codes, conventions, formats, symbols, and


    narrative structures that indicate the meaning of media messages to
    an audience.

    “Language is the Source of Misunderstanding”-Antoine de Saint

    Language - pertains to the technical and symbolic ingredients or


    codes and conventions that media and information professionals may
    select and use in an effort to communicate ideas, information and
    knowledge.

    Representation – the ways in which the media represents reality. More


    appropriately, it is how the process of media creation and production
    represent reality through the decisions and perspectives of its
    creators. Media and information literacy are concerned with how
    certain groups’ ideas, faith systems and topics are presented from a
    particular perspective or value system.

    Codes – system of signs and symbolic meaning embedded in a media and


    information text.

    Conventions – the established and socially accepted ways of doing


    things. In media, these are the styles and approaches that have been
    standardized into the content.

    Genre – a system of classification of works of art, based on


    established conventions.

    Format – manner of presentation and style that provides a structure


    for media and information texts

    Technical codes • include sound, camera angles, types of shots and


    lighting. They may include, for example, ominous music to communicate
    danger in a feature film, or high-angle camera shots to create a
    feeling of power in a photograph.

    Symbolic codes • include the language, dress or actions of


    characters, or iconic symbols that are easily understood. For
    example, a red rose may be used symbolically to convey romance, or a
    clenched fist may be used to communicate anger.

    Convention - In the media context, refers to a standard or norm that


    acts as a rule governing behavior.

    1
    Media and Information Literacy

    Messages - the information sent from a source to a receiver.

    Audience - the group of consumers for whom a media message was


    constructed as well as anyone else who is exposed to the message.

    Producers - People engaged in the process of creating and putting


    together media content to make a finished media product.

    Other stakeholders - Libraries, archives, museums, internet and other


    relevant information providers.

    Note:

    • Form/Style can also pertain to tone, mood, color, font types,


    space, speed, direction, balance, repetition, emphasis, movement,
    rhythm, unity, contrast, hierarchy, contrast, proportion, alignment,
    proximity, pattern, others.

    • Medium/Format can also pertain to the platform that the learners


    would be presenting their output (i.e. handwritten, blogs,
    presentation, others).

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