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PAMANTASAN NG LUNGSOD NG MARIKINA

FLANTASTICA
“Delights of the Past”

BUSINESS PLAN
GRADE 12- EMERALD
GROUP # 4

Owners:

Business Contact details:

Fb Page: Flantastica
Contact No.:09814922862
Address: Marikina City
January 2024

SCIENCE, TECHNOLOGY, ENGINEERING, AND MATHEMATICS

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PAMANTASAN NG LUNGSOD NG MARIKINA

TABLE OF CONTENTS

SCIENCE, TECHNOLOGY, ENGINEERING, AND MATHEMATICS

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EXECUTIVE SUMMARY

Welcome to the world of Flantastica, where every spoonful of our delectable

leche flan takes you on a delightful journey of flavors and indulgence. Our
passion for crafting the perfect leche flan is unrivaled, as we meticulously blend
the finest ingredients and traditional techniques to create a truly exceptional
dessert experience.

But what sets us apart from the rest? It’s our unwavering commitment to quality,
authenticity, and a sprinkle of magic that transforms each bite into a moment of
pure bliss. Our secret recipe, passed down through generations, combines the
nostalgia of homemade goodness with a modern twist that will leave your taste
buds dancing with joy. Our decision to venture into the leche flan business was
driven by our passion for creating delicious desserts and our desire to share our
culinary creations with others. We have always been fascinated by the art of
dessert-making, and leche flan holds a special place in our hearts. Its creamy
texture, rich flavor and nostalgic appeal make it a timeless Filipino favorite. By
starting this business, we aim to spread joy and create memorable experiences
through the simple pleasure of indulging in a delightful leche flan.

As students, we understand the importance of being resourceful and making the

most out of limited funds. Our starting capital of one thousand and two hundred
pesos was carefully calculated based on our available resources and the essential
ingredients and equipment needed to kickstart our leche flan business. We believe
that with careful planning, creativity, and dedication, we can turn this modest
investment into a thriving enterprise. We are committed to maximizing the value
of every peso and utilizing cost effective strategies to ensure the success and
sustainability of our business. Being students also presents us with a unique
advantage in starting the business. As learners, we have the opportunity to gain
valuable entrepreneurial experience while pursuing our education. We can apply
the knowledge and skills we acquire in our business and marketing courses to
effectively manage and promote our leche flan business. This hands-on
experience allows us to develop a well-rounded skill set and prepares us for
future endeavors. By juggling our academic responsibilities and the demands of
the business, we are building a strong foundation for our future careers and
personal growth.
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BACKGROUND

VISION

To be the leading purveyor of exquisite leche flan, delighting dessert enthusiasts with our
exceptional craftsmanship, innovative flavors, and unwavering commitment to quality.

MISSION

Our mission is to create an unparalleled leche flan experience, producing

good quality desserts that captivate the senses and bring joy to the lives of our
customers. Our mission is to:
● Craft irresistible delights.
● Delight dessert enthusiasts
● Embrace tradition
● Foster good relationships with customers.

BUSINESS IDEAS AND GOALS

Goals
At Flantastica, we are driven by a passion for crafting the most exquisite
and indulgent leche flan creations that leave a lasting impression on every lover’s
palate. Our goal is to establish ourselves as the go-to destination for the ultimate
leche flan experience, bringing joy and delight to our valued customers. With that
in mind, we have set the following goals to guide our journey towards sweet
success:

● Increase sales
● Enhance brand awareness
● Improve customer satisfaction all throughout the business days
● To enjoy

Objectives
Flantastica’s objectives are to establish a reputable and recognized brand
in the local community by offering high quality and delicious leche flan desserts.
We aim to provide the best products for less price, to ensure customer satisfaction
through exceptional service and welcoming atmosphere. We plan to extend our
customer base through active promotion on social media and referrals to our
families and friends. Innovation is the key as we experiment with new recipe
variations to keep our offerings fresh and exciting. Operational efficiency and cost
minimization will be achieved through effective inventory management and
streamline production processes. Sustainability is a priority as we commit to using
eco-friendly packaging materials and implementing waste management practices.
To top it off, our goal is to achieve profitability and financial stability by closely
monitoring expenses, optimizing pricing strategies, and maximizing revenue
opportunities.

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Expected Outcome

Our expected outcomes include increased brand recognition and reputation in the
local community, as well as a growing customer base. We anticipate positive customer
feedback and high levels of satisfaction, leading to increased sales and revenue through
effective promotion and marketing strategies. Our goal is to expand our product offerings
based on customer demands, while also improving operational efficiency and cost
management to ensure higher profitability.

Performance Target:

Food/ Service Production Our goal is to ensure efficient and

sustainable food production that meets
the demands of our customers while
maintaining the highest quality
standards. By doing so, we strive to
consistently deliver fresh products to
our customers, ensuring their
satisfaction and loyalty.
Product Delivery We are committed to providing timely
and reliable product delivery to our
customers. Our aim is to reduce delivery
lead times and minimize any disruptions
or delays. By achieving this, we aim to
exceed our customers expectations and
build strong relationships based on trust
and reliability.
Marketing Promotion Our objective is to create impactful
marketing promotions that effectively
communicate the value and benefits of
our products to our target audience. By
leveraging various marketing channels
and platforms, we strive to increase
brand awareness, attract new customers,
and drive sales growth.
Overall Impression We aim to leave a lasting positive
impression on our customers. Our target
is to consistently provide exceptional
customer service, ensuring that every
interaction is personalized,
approachable and helpful. We strive to
create a welcoming and inclusive
environment for our employees,
fostering a sense of belonging and
motivation.

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PERSONAL INFORMATIONS

THE OWNERS:

DESCRIPTION:
sample: ( She was born on May 8, 2001. She is the daughter of _______ and
________ . She is currently a Grade 12 student taking up the Science,
Technology, and Mathematics STEM strand. Her dream job is to become a Manager.)

NAME: MS./MR.

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BUSINESS PLAN PROPER

Market Research and Marketing Analysis

A. CURRENT ALTERNATIVES TARGET BUYERS ARE BUYING

Understanding the current alternatives that our target market is buying is

crucial for Flantastica to identify market trends, consumer preferences and areas
of opportunity. By analyzing the existing alternatives, we can position our leche
offerings strategically and cater to the unique needs and desires of our customers.
Let’s explore some of the current alternatives that our target market is considering
when it comes to satisfying their dessert cravings.

● Store-bought leche flan: Many individuals may opt for

convenience and purchase pre-packaged leche flan from grocery stores or dessert
shops.
● Homemade leche flan: Some people may prefer to make their own
leche flan at home using family recipes or online tutorials.
● Other Filipino desserts: Your target market may choose to indulge
in other traditional Filipino desserts such as halo-halo, bibingka, or ube.
● Other international desserts: People may explore desserts from
different cuisines, such as French pastries, gelato, or Japanese mochi, offering
them a diverse range of options.

B. OUR COMPETITIVE ADVANTAGES

● Embracing authenticity and tradition

We will highlight the use of traditional cooking methods and showcasing
the cultural heritage behind the dessert so that we can attract customers who
appreciate the nostalgia and authenticity of homemade, traditional desserts.

● Marketing
We will create engaging and interactive contents on our Facebook page to
help us build a customer base. Contents includes order updates, customers
feedbacks per delivery and process of crafting our product. We will also held a
promo to gain customers. We will also utilize Facebook's messaging feature in
providing a good customer service to ensure good brand reputation, building trust
and loyalty among our customers for more purchases and good product reviews.

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MARKETING PLAN

Sell the best for less.

Flantastica revolves around capturing the hearts and taste buds of dessert
enthusiasts with our heavenly leche flan creations. As students turned entrepreneurs,
we understand the importance of delivering a product that not only satisfies
cravings but also creates memorable experiences. Our target market consists of
students, teachers, and dessert lovers who appreciate the rich flavors and cultural
heritage of Filipino cuisine. By positioning ourselves as the go-to destination for
exceptional leche flan, we aim to build a loyal customer base and create a strong
brand presence even in the short span of time.

To stand out in a competitive dessert market, we will emphasize the unique

characteristics of our leche flan business. Our commitment to quality, authenticity,
and innovation sets us apart from the rest. We will use social media platforms,
especially Facebook, to showcase our visually appealing leche flan creation,
enticing potential customers with mouthwatering images and engaging content.
Additionally, we will offer special promotions, such as discounts and referrals, to
incentivize repeat business and encourage word-of-mouth marketing.

In today’s digital age, establishing a strong online presence is crucial for

success. We will develop a user-friendly page that showcases our product range,
provides an easy ordering system, and shares our brand story. Engaging with our
customers through social media platforms by responding to comments, hosting
giveaways, and conducting surveys will foster a sense of community and create a
loyal following. By leveraging the power of social media and engaging with our
target market, we will create a strong brand identity and establish Flantastica as the
ultimate destination for leche flan indulgence.

TARGET MARKET

MARKET SIZE
Flantastica, an online based business on Facebook operates in Fortune,
Marikina City, catering primarily to customers in Marikina and Antipolo City. With
our strategic location and target audience, we aim to tap into these local markets
and provide our online customers with convenient access to our products and
services

MAIN CUSTOMERS
Flantasticas primary target market is the locals of Marikina and Antipolo
City. Its potential clients are students, families, and teachers. As per the Population
Hub, Markina has a total of 424, 610 while the City of Antipolo has 968,288 people
as per World Population Review.

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DISTRIBUTION CHANNELS (1-3 sentences)

1. Accessibility - The entrepreneurs used online platforms in marketing their

business as more people tend to use social media more often.
2. Publicity - They used Facebook as the main social platform in ensuring
brand awareness.
3. Promotional Offerings - Flantastica offers budget friendly dessert yet not
risking the quality of the product itself. They also accept customer
reservations.
4. Word-of-Mouth - The entrepreneurs will encourage referrals from our
customers to other people to widen the business customer base.
5. Relationship Marketing - The entrepreneurs established good connections
with the customers through satisfaction surveys.

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PRODUCT
Leche flan is an excellent choice as a product for several compelling
reasons. First and foremost, leche flan is a beloved and iconic dessert in many
cultures, known for its rich and creamy texture and delightful caramel flavor.
Secondly, leche flan has a long shelf life, making it a convenient and practical
choice for both customers and businesses. Its custard-like consistency allows it to
stay fresh for an extended period without compromising its taste and quality. This
characteristic makes it an ideal product as it can be easily packaged and shipped to
customers without the risk of spoilage. Furthermore, leche flan is relatively easy to
make, requiring only a few basic ingredients. This translates into cost effectiveness
for businesses, as the production process is straightforward and doesn't require
complex machinery or expensive equipment. The ingredients used are readily
available, making it a practical choice in terms of sourcing and procurement.

IMAGE OF ACTUAL PRODUCT

POSTER

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PRICING

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OPERATIONS AND PRODUCTIONS

Form of Business

Flantastica was formed and managed by 10 senior highschool under Science

Technology, Engineering, and Mathematics Strand. Although the company is still
relatively new and is run by inexperienced students, this distinctive feature presents
both potential and challenges. Along with that, it will follow a basic organizational
structure that is composed of 4 divisions: Purchasing, Production, Marketing, and
Finance.

Organizational Structure

Projected Organizational Structure

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PRODUCTION PLAN

Start by creating a mouthwatering and distinctive leche flan recipe. After the recipe
is finalized, get the ingredients you need from reputable vendors. Make a
production schedule that indicates the precise days and times for cooking and
preparation. Throughout the cooking process, pay attention to little things like
appearance, consistency, and caramelization. Once the food is cooked, give each
item careful packaging, labeling, and storage in a cool place. To guarantee
dependable quality, put in place a strict quality control procedure. Effective
inventory management can help you prevent stockouts and overproduction. Finally,
keep an eye on the production process and make adjustments based on input from
customers.

OPERATIONAL PLAN

INPUT

● Eggs​
● Evaporated milk​
● Condense milk​
● White sugar​
● Vanilla extract
● Calamansi

PROCESS

1. Using all the eggs, separate the yolk from the egg white (only egg yolks will
be used).​
2. Place the egg yolks in a big bowl then beat them using a fork or an egg
beater​
3. Add the condensed milk and mix thoroughly​
4. Pour-in the evaporated milk and vanilla. Mix well.​
5. Put the mold (llanera) on top of the stove and heat using low fire​
6. Put the granulated sugar on the mold and mix thoroughly until the solid
sugar turns into liquid (caramel) having a light brown color. Spread the caramel
(liquid sugar) evenly on the flat side of the mold​
7. Wait for 5 minutes then pour the egg yolk and milk mixture on the mold​
8. Cover the top of the mold using an Aluminum foil​
9. Steam the mold with egg and milk mixture for 30 to 35 minutes.​
10. After steaming, let the temperature cool down then refrigerate.​

OUTPUT

● A delicious and creamy leche flan

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FINANCIAL PROJECTING

Income and Expenses

Supplies:

Eggs Foil

Vanilla extract Tupperware

Condensed milk Calamansi

Evaporated milk Llanera

White sugar Paper bags

Cost of Supplies

Product Ingredients Quantity Price

Leche flan Eggs 290 pcs 1,410

Condensed 11 pcs 800

Evaporated 28 pcs 971

White sugar 1 ½ kilo 120

Tupperware 120pcs 432

Foil 7 rolls 163

Paper bags 50 pcs 85

3,981.00

Overhead Factory Expenses

Gas (LPG) 150

Total overhead expenses: 150.00

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Production Cost

Cost of Products

Products Total Cost

Leche flan 3,981.00

Overhead Factory Expenses

Total 150.00

Total Production Cost 4,131.00

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INVENTORY

DAY PRODUCT/S IDEAL QTY. AVAILABLE CAPITAL ₱

SALES OF STOCKS
SALES
SALE
S
I Leche flan 21 19 0 1,200 1,130

II Leche flan 22 22 0 921 1,180

III 0 0 0 0 0

IV Leche flan 26 24 2 1045 1,220

V Leche flan 25 25 2 996 1,300

VI Leche flan 25 27 0 1,111 1,260

VII 0 0 0 0 0

Total 119 117 0 5,270.00 6,090.00

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SWOT Analysis

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MILESTONE

Milestone Description

Recipe Standardization The entrepreneurs come together to

evaluate the taste, texture and overall
quality of the leche flan.
Entrepreneurs experiment with
different ingredient ratios, cooking
times, or recipe variations to find the
perfect balance. This ensured the
consistency of their product and set
the stage for delivering a delightful
and consistent leche flan to their
customers.

Online Presence and Brand Launching Entrepreneurs created a Facebook

page that showcased the brand,
product offerings and promos. They
created engaging social media content
like photos, teaser videos of the
production, and order updates to
generate excitement and anticipation
among the target audience.

Initial Sales and Customer Feedbacks The entrepreneurs took orders through
a social media platform. They focused
on prompt order fulfillment, ensuring
that customers received their orders in
a timely and satisfactory manner.
They also encouraged customers to
provide feedback and testimonials,
which helped them to identify areas
for improvement and built a positive
reputation for the brand.

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CONTRIBUTION TO THE BUSINESS

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CONCLUSION

Social Impact (5-10 sentences)

Despite the fact that Flantastica is operated by senior high school students, it still
has the potential to create several positive social impacts. First off, it can serve as an
example for other students, showcasing the possibility of entrepreneurship and encouraging
them to pursue their own business ventures. Additionally, by providing a delicious and high
quality product, the business can contribute in promoting cultural appreciation by
showcasing a traditional dessert and its heritage. This helps preserve cultural traditions and
generate interest in local cuisine. The business also fosters a sense of community by
engaging with customers and creating a customer base. Lastly, the success of the business
can serve as an inspiration to other students and even to themselves, demonstrating that
entrepreneurship and creativity can be pursued at a young age, encouraging them to explore
their own passions and potentially start their own ventures in the future.

A. What is the desired outcome of your business as stated in your vision and mission
statements?

Our combined mission and vision is to be the leading purveyor of exquisite leche flan,
delighting dessert enthusiasts with our exceptional craftsmanship and unwavering
commitment to quality. We strive to create an unparalleled leche flan experience,
crafting artisanal desserts that captivate the senses and bring joy to the lives of our
customers. Our dedication to excellence is reflected in every spoonful, as we
meticulously handcraft our leche flan using the highest quality ingredients and time
honored techniques. We cater to individuals who appreciate the art of dessert, seeking a
truly exceptional and memorable experience that embodies the perfect balance of flavor,
texture and elegance. Also, we aim to foster strong relationships with our customers,
creating a sense of community and connection where everyone feels valued and
appreciated.

B. What are your businesses programs directly benefiting the following

stakeholders?

A. FUTURE BUSINESSMAN/ ENTREPRENEUR (3-8 sentences)

By providing them with valuable hands-on experience in running a business. It allows them
to develop skills such as strategic planning, financial management, marketing, and customer
service. By navigating the challenges and opportunities of the business, future entrepreneurs
can gain practical knowledge that can be applied to future ventures.

B. STUDENTS
It offers an opportunity for personal growth and development by fostering creativity,
problem solving, and teamwork skills. Students involved in the business can gain deeper
understanding in the real world challenges and learn to balance their academic
responsibilities with practical business operations. The business can allow them to earn
income and gain financial independence. This can alleviate financial burdens, support
educational pursuits, and foster a sense of responsibility and self reliance.

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C. SCHOOL
By showcasing the entrepreneurial potential of its students and enhancing the school's
reputation. The success of the business reflects positively on the quality of education and the
ability of the school to nurture entrepreneurial talent. It can also serve as a platform for
experiential learning, allowing students to apply the knowledge gained in classroom to a real
world business setting.

D. COMMUNITY
It provides a source of delicious and high quality desserts, adding to the culinary offerings in
the community. The business can become a local favorite, attracting customers and
generating positive word of mouth. Additionally, the business can contribute to the local
economy by creating job opportunities, supporting local suppliers, and stimulating economic
growth.

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DOCUMENTATION

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