Thesis
Thesis
Thesis
Francis L. Garcia
Vincent I. Geronimo
Zandro P. Paredes
INTRODUCTION
The world of music has changed significantly in recent years, and its fast
recently found; this draws upon a concept coming from the phone farming that was
later modified to correlate with the specifications and features of the musical industry.
organizations use many cell phones or mobile devices to automate various tasks,
often for the aim of earning money or prizes online. These tasks often involve
Musical performers, record companies, event planners, and other key players can
upgrade how they work, cut costs, and operate with more influence in general
through the adoption of technological advances. Even though phone farming and
streaming farms are considered similar in some ways. The streaming farms are used
Apple Music, and YouTube. Trajcheva (2023) defined streaming farms as a network
of devices such as cellphones or PCs. Content could additionally be held within the
streaming farm. The main goal is to engage in a particular song or simply a piece of
music with the result that an increasing number of individuals are doing so online. To
The mechanics of streaming farms are rooted in the algorithms and metrics
artificially.
comprise many music consumers and future industry professionals, are valuable.
The student’s observations and individual experiences can offer a beneficial and
This research aims to further the benefits of streaming farms that can be used
to gain profit. By conducting this study, it intends to not only examine and add to the
aspects of streaming farms, but additionally to offer valuable suggestions for future
researchers that streaming farms have few positive factors that can affect music
industry. The result of this research is for the students to effectively leverage the
advantages offered by the streaming farms. The results of this research will also help
and support the music industry’s continual expansion, success, and profitability
questions:
a. Age;
b. Sex;
c. Course; and,
d. Year Level?
a. Genre Interest;
c. Listening Duration?
a. Technological Aspects;
4. What is the benefits to the students regarding streaming farms in terms of:
b. Long-term Impact?
a. Age;
b. Sex;
c. Course; and,
d. Year Level;
c. Listening Duration.
a. Technological Aspects;
4. Identify the benefits to the students regarding streaming farms in terms of:
b. Long-term Impact.
Theoretical Framework
both can disrupt as well as create new markets. It was first discussed in “The
1997) (Christensen & Overdorf, 2000) (Christensen, Raynor & McDonald, 2015).
describes how users acquire and use technology. Fishbein and Ajzen initially
suggested the concepts in 1975, and it has since been widely used to forecast and
explain how people will react to novel technologies. The theoretical framework
includes crucial factors of user motivation, such as considered simple use, perceived
usefulness, and attitudes toward technology, together with outcome variables, such
as behavioral intentions and technology use. Perceived usefulness (PU) and
perceived ease of use (PEU) are two essential factors that make up the Technology
intentions, which are, in turn, impacted by how useful a particular piece of technology
is for completing a task and how simple they think it is to use. The Technology
Acceptance Model (TAM) has been widely used to explain how people embrace
information systems. This idea has been implemented in various contexts, including
government, healthcare, and the educational sector. The model has been updated to
adoption. (Marangunić & Granić, 2015) The use of the Technology Acceptance Model
(TAM) can help to understand how different music business stakeholders, including
musicians, managers, and fans, perceive and embrace streaming farm practices.
The evaluation considers perceived utility, ease of use, and attitudes toward
Conceptual Framework
Figure 1. Conceptual framework on the research study entitled, “Assessing Student
Awareness Towards Streaming Farms in Music as Financial Gain: A Study at
Cavite State University-Cavite City Campus”
Figure 1 presents the study’s conceptual framework. The first frame or the
input contains the profile of the students, preference of students, the extent of
awareness and information sources, and lastly, the knowledge and understanding of
students towards Streaming Farm in Music. Next frame or the process contains the
data. Last frame consists of the output of the study which is utilizing the gathered
financial gain.
A digital transition in education has started since the pandemic. This study
aims to understand how essential gadgets are to students. This research specifically
Artists and Musicians: The result of this study could speed up the
Researchers: The researcher who will carry out this study will be able to
observe firsthand all the actions taken and obtain the information needed to execute
the tasks necessary to support the claims. The researcher gains new skills and
For Future Researchers: This study will be helpful to future researchers and
others who want to do comparable studies with more details, and it will also provide
sufficient data for those researchers to use in enhancing future research. This study
will be helpful to other researchers since it will act as a foundation and resource for
them.
The study was conducted from January 2024 to November 2024 at Cavite
State University-Cavite City Campus in Pulo II, Dalahican, Cavite City. The
researchers gathered participants for the study titled “Assessing Student Awareness
this study's main subject. The study will help the participants utilize the streaming
farms in music as a financial gain by assessing awareness of the benefits and better
experienced financial difficulties, and have been nominated by other students. The
researchers created a survey that will be the primary source of data. The survey
The researchers would gather information about the participants only through
surveys. The study was restricted to the factors that considered the benefits of
streaming farms. Since this research will only be focused on the benefits of
streaming farms in music as a financial gain, it may not be able to capture long-term
Definition of Terms
For a better understanding of the study, the following terms are both
Bots are normally used to automate certain tasks, meaning they can run without
Data Analytics transforms raw data into ideas that can be used. It uses data
to find trends and solve problems with various tools, methods, and processes. Data
analytics can change how businesses work, help them make better decisions, and
Digital is the branch of science or engineering concerned with the design and
artificially increase the number of streams for a particular artist or song. These farms
can be run by individuals or companies and can use a variety of methods to boost
Virtual Marketplaces, such as online selling sites, offer small businesses and
independent sellers the chance to expand the customer base and boost online sales
(Baker, 2023).
REVIEW OF RELATED LITERATURE
previous research that comes from various materials such as the Internet, journals,
books, and other reliable sources. It introduces the concepts, conceptual framework,
and research hypothesis that form the main topic of the investigation covered in this
paper.
Streaming Farm
Streaming farms are well known for producing “bots,” or computer programs
that impersonate internet users. These bots are designed to perform human activities
such as music streaming on a large scale. Streaming farms involve the use of
several mobile devices, computers, or bots to increase the number of streams for a
complicated network of effects within the music industry, technology, and consumer
behavior. A few years ago, these farms made their debut on Spotify; however, they
are now accessible on other streaming services as well. In Nigeria, Apple music
farms are still the most well-liked because musicians, record labels, and marketing
firms still employ bots to produce streams and build virtual communities around
songs. Because of this, the release has an edge when it comes to exposure or chart
While streaming farms may offer short-term benefits in visibility and chart
positions, the long-term effects present significant challenges to the integrity and
sustainability of the music industry. They make listening bots that can stream music
up to 1,000 times per minute, which allows bands or artists to release their music to
over 10,000 streams in less than ten minutes. The quantity of times music is
streamed rises consequently. Streaming farms, however, are a temporary fix with
music industry.
Technology has significantly shaped the music industry over time. Looking
services from the phonograph and analog tape machines. The music industry has
seen major changes on many levels during the last 20 years due to the rapid growth
in digital technology. The way individuals make music has changed due to
technology. Film scores can be written by composers in their own studios. Live
securing or signing a record deal, songwriters can record albums and release them
via digital distribution and streaming services. Initially, the music industry grew due to
digital technologies. Next was Napster. The ability to share and download music
and making CDs were no longer necessary for music piracy. Through file-sharing
platforms, people can download almost any song for free. Digital download
monetization saw a radical shift with the arrival of paid digital distribution platforms,
most notably iTunes, which followed Napster. More lately, music consumption has
University, 2021).
The music industry has undergone a massive transformation over the past
few decades, due to the advent of digital technologies. Streaming has become the
Streaming farms. Bots play a crucial role in streaming farms. These are automated
streaming farms, bots repetitively stream songs to inflate their numbers (Mandy,
2023).
The Advantage of Streaming Farms in the Music Industry
One of the primary benefits of streaming farms is the increased visibility they
can provide for an artist or song. More streams mean more exposure, leading to
potential growth in an artist’s fan base. Also boosting streaming numbers significantly
influences chart positions. Thus, artificially inflating these numbers can help a song
climb the charts faster, leading to even more exposure (Mandy, 2023).
and sellers. What sets micro labor platforms like SEO Clerks apart from traditional
labor markets are the scale, distribution, and digital nature of the services being
exchanged. This offers insights on the emergence and functionality of micro labor
data-processing tasks that are spread among a large remote workforce through the
internet. These tasks can include activities like labeling online images and videos,
the exchange of small-scale tasks globally. For instance, when you purchase Spotify
plays, you are directly enhancing the popularity of your music. Some potential buyers
on the platform are interested in obtaining bulk streams to boost the traffic to their
songs. They are willing to pay up to $100 for 150,000 plays if they can be delivered
within four days, with the aim of increasing their song's chances of gaining more
benefit raises and challenges the authenticity of online presence and success
without downloading files from the internet. Services like Spotify, Pandora, and Apple
Music use this method to deliver songs to all types of devices. Streaming differs from
downloads in that no copy of the music is saved to your hard drive, allowing you to
listen to it again. Some paid streaming music services allow you to both stream and
card, speakers, an internet connection, and software media players like VLC,
Winamp, and RealPlayer. Some popular streaming music subscriptions include Apple
Music, Amazon Music, and YouTube Music, which offer free trials and paid premium
tiers. Streaming to mobile devices is typically done through the apps provided by
download the app from the Apple App Store or Google Play (Harris, 2021).
Phone farms, you use top websites or apps that'll pay you to watch shows, do
little tasks (usually mindless), or take surveys/share your opinions. With just a few
minutes of video watching on your phone, you can easily earn some cash with
Swagbucks, the most popular and entirely legitimate software for making money
(Meiggs, 2022).
additional methods to get money with Swagbucks. Each survey can reward you up to
$35. Additionally, you can get free money (via Paypal) for performing regular tasks
like browsing the internet, viewing videos, and shopping. The next thing you can do is
sign up for InboxDollars, which pays you in cash to watch fun videos and take
surveys. You can earn money by reading emails, searching the web, taking surveys,
watching videos, listening to music, and playing online games. By keeping the videos
or music playing on one device (or even on your lunch break or during TV
commercial breaks), you can earn an extra $50/month. By phone farming, you can
actually generate a decent amount of money; you won't get rich, but just enough to
get by (Meiggs, 2022). On the other hand, According to Rosen, D. (2019) This gig is
Spotify
According to Malcolm and Udavant (2023) If you use the internet even
occasionally, you probably have heard of Spotify. In 2006, Daniel Ek and Martin
Lorentzon, two Swedish friends, founded the well-known music streaming service,
which offers both free and paid options.These days, Spotify is a massive streaming
service with access to films, podcasts, and extremely customized playlists based on
your individual usage. You may explore your taste without spending a dime with
Spotify's free version, which offers a variety of plan tiers and unrestricted access to
music, podcasts, and even films. However, you will be subject to advertisements and
limited features.
Youtube Music
YouTube is one of the world's most-viewed websites and by far the most
popular video platform today, so it's no wonder that millions upon millions of people
use it for music every day. It's the go-to platform for viral music videos and can host
almost any song, remix, mashup, or fan cover you might want. Whether you're
looking for lyrics to a song before karaoke night, music to fall asleep to, or a fresh
remix to play at your next party, YouTube offers it everything, and that includes
YouTube Music. The streaming service competes with Spotify and Apple Music.
While the app may not be as feature-rich as other music streaming services, it
benefits from being packaged with a YouTube Premium subscription. It also allows
users to search the massive archive of video from the standard YouTube app to find
some of the deep-cut mixes that are otherwise inaccessible in any official format
(Lee, 2023).
iTunes
media player application, in 2001. With its free and easy-to-use interface for
organizing and playing digital music and video files, iTunes was a pioneer in the
specific details, enabling the user to search by artist, album, song, or genre, among
other headings. The user may also use its features to make different playlists, make
CDs, and listen to the songs that have been added most recently to their library.
iTunes also allows users to stream audio from the Internet and connect them to
In a recent informal survey, 18 out of 25 students said they prefer Spotify over
Apple Music. Most students initially believed that Spotify was better because of its
offers insights into why most students prefer Spotify over Apple Music based on an
informal survey. Playlist covers have eye-catching, unique, and vibrant visuals. Price
is important to college students, and Spotify succeeds in this contest since it is one
dollar cheaper. While Apple Music requires a $10.99 monthly subscription to play a
song, Spotify allows users to use the platform without a subscription, starting at $9.99
per month. According to students, Spotify offers a more customized user experience
The preference for Spotify among students stems from its appealing design,
personalized user experience, affordability, diverse music selection, and support for
smaller artists. Users will surely appreciate its Discover Weekly feature, which
compiles the latest music the user has never heard and makes song
recommendations based on the data gathered from listening history, along with its
Daily Mixes, which arrange users' diverse musical tastes into playlists. When
compared to Apple Music, students claimed that Spotify has a better relationship with
independent, local musicians. While songs on Apple Music are more widely known,
Spotify offers a wider selection of music and artists. But Spotify does not pay artists
enough, so it does not have fair wage practices (Van Buskirk, 2023). Spotify’s
Blanco and Nartea (2020) conducted a study titled "Music and Academic
students freely participated and provided survey responses. According to the study,
students spend most of their time listening to music; pop music is their favorite genre,
The most frequent users of Spotify in the United States were revealed to be
adults aged between 18 and 29 years old, with 21 percent saying that they listen to
Spotify several times per day. This generation of young consumers has been quick to
adopt Spotify and streaming technology in general and is crucial for the success of
Spotify into their lives and a large majority of people over the age of 45 reported that
Synthesis
advantages and long-term implications. Streaming farms use bots to artificially inflate
streaming numbers, offering short-term benefits like increased visibility and chart
positions. However, their long-term effects are manipulating online metrics for
financial gain. Student preferences for Spotify over Apple Music stem from its vibrant
users of streaming services like Spotify, favoring genres like pop. This contrasts with
employed in the study. The study outlines the employed research methodology, the
participants involved, the utilized research instrument, the validation process of the
Research Design
qualitative and quantitative methods to collect the requisite data for this investigation.
questionnaire with qualitative insights derived from interviews. This form of inquiry is
imperative to meticulously construct the research design to ascertain the validity and
Source of Data
The researchers gathered information and data for this study from primary
and secondary sources. The primary sources were gathered by conducting surveys;
participants to be surveyed.
Secondary data sources for the study included journals, site articles, news,
and other related literature from authorized online sources. This would provide
Campus, aged 18 or older. The researcher's classmates, peers, and friends, as well
distribute the questionnaire to the currently enrolled students. The primary research
participants were then asked to nominate, refer, or distribute the questionnaire form
Sampling Technique
students from different courses. Students who used streaming platforms were
element in the gathering of qualitative and quantitative research data, and it can be
The size of a sample can vary based on the chosen research design. In
addition to sample size, the researcher must establish selection criteria for research
characteristics or encounters.
Data to be Gathered
distribution of questionnaires. This approach was chosen due to its convenience and
accessibility for both the researcher and the participants. The study involved
using purposive sampling on all courses participating in the survey. The research
completeness.
pertinent data and supplementary details that were crucial in advancing the research
goals. The researcher explored the viewpoints and firsthand encounters of the
participants, providing insight into their comprehension of streaming farms and their
efficacy in the music industry. The data gathered will offer significant insights and act
literature and studies on the streaming farm and their impact on the students at
Ethical Considerations
were adhered to by the researchers to ensure the reliability and validity of the
Anonymity
Informed Consent
questions in the survey should any inquiries in this research make them feel
uncomfortable, and the opinions and thoughts on the investigation will be given the
utmost consideration. Following full disclosure, participants will enter into a voluntary
All the responses provided by respondents are collected, kept, and analyzed
that may impact the job or personality would not be explicitly requested.
Results Communication
When carrying out this investigation, the researchers made sure to maintain
the integrity of the participants. During the proposal, execution, and assessment of
the data, and the publication of research findings, great attention will be paid to
adhering to rules, regulations, and guidelines. This will be assured by using honest
and verifiable procedures. Furthermore, the researchers will not engage in any
Research Instrument
gather pertinent information from the participants. The researcher used a survey
students at Cavite State University-Cavite City Campus to assess the awareness and
To guarantee the precision and dependability of the data, the survey will be
conducted using survey forms. This methodology allows the researcher to clarify
and study-specific criteria to develop significant inquiries that include all the study
streaming farms in music as a financial gain among participants who may have
students was one of the research's independent variables. The dependent variables,
participant's age, gender, field of study, and year of study in the demographic profile.
the students were designed to determine the level of awareness, knowledge, and
understanding. This is to utilize the streaming farms for students and has high or low
using a 5-point scale developed by the researchers. The number of participants who
strongly agree and agree have more awareness, whereas those who strongly
separated for each course to determine the students' awareness towards streaming
farms in music.
The following statistical procedures were used to interpret the data gathered
from the study participants. It consists of frequency and percentage distribution and
weighted mean.
1. Frequency and percentage distribution
The demographic profile, including age, gender, course, and year level of the
participants, were analyzed using the frequency and percentage distribution with the
following formula:
ƒ
Formula: % = (100)
𝑛
Where:
% = percentage
ƒ = frequency of participants
2. Weighted mean
answered by the participants during the actual gathering of primary data procedure.
𝛴ƒ𝑤
Formula: 𝒳 =
𝑛
Where:
𝒳 = weighted mean
𝛴 = summation
ƒ = frequency of participants
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