Google Lens

Google Lens is an image recognition

technology developed by Google,
designed to bring up relevant information
related to objects it identifies using visual
analysis based on a neural network.[2]
First announced during Google I/O
2017,[3] it was first provided as a
standalone app, later being integrated
into Google Camera but was reportedly
removed in October 2022.[4] It has also
been integrated with the Google Photos
and Google Assistant app and with Bard
as of 2023.[5][6]
 Google Lens

Developer(s) Google

Initial release October 4, 2017

Operating system Android, iOS (Google

Mobile), Microsoft
Windows, macOS
(Google Chrome, only
for searching
images), web

Included with Google Pixel phones

Predecessor Google Goggles

Available in Lens is able to
translate text into
most languages
supported by Google
Translate. Shopping
results are available
in Austria, Australia,
Belgium, Brazil,
Canada, Chile,
Colombia, Czech
Republic, Denmark,
France, Germany,
India, Indonesia,
Ireland, Italy, Japan,
Malaysia, Mexico,
Netherlands, New
 Zealand, Norway,
Philippines, Poland,
Portugal, Russia,
Singapore, South
Africa, South Korea,
Spain, Sweden,
Switzerland, Turkey,
UAE, United Kingdom,
and the United
States.[1]
Website lens.google (https://l
ens.google/)

Features
When directing the phone's camera at an
object, Google Lens will attempt to
identify the object by reading barcodes,
QR codes, labels and text, and show
relevant search results, web pages, and
information.[7] For example, when
pointing the device's camera at a Wi-Fi
label containing the network name and
password, it will automatically connect to
the scanned Wi-Fi network. Lens can also
use images to identify text and can find
results from Google Search or translate
the text with Google Translate in
augmented reality.[8] Lens is also
integrated with the Google Photos and
Google Assistant apps.[5]

The service originally launched as Google

Goggles, a previous app that functioned
similarly but with less capability.[9][10]
Lens uses more advanced deep learning
routines in order to empower detection
capabilities, similar to other apps like
Bixby Vision (for Samsung devices
released after 2016) and Image Analysis
Toolset also known as IAT (available on
Google Play); During Google I/O 2019,
Google announced four new features. The
software will be able to recognize and
recommend items on a menu. It will have
the ability to also calculate tips and split
bills, show how to prepare dishes from a
recipe and can use text-to-speech.[11]

Availability

Google officially launched Google Lens on

October 4, 2017, with app previews pre-
installed into the Google Pixel 2,[12] not
yet widely available for other devices. In
November 2017, the feature began rolling
out into the Google Assistant for Pixel
and Pixel 2 phones[13] A preview of Lens
has also been implemented into the
Google Photos app for Pixel phones.[6] On
March 5, 2018, Google officially released
Google Lens to Google Photos on non-
Pixel phones.[14] Support for Lens in the
iOS version of Google Photos was made
on March 15, 2018.[15] Beginning in May
2018, Google Lens was made available
within Google Assistant on OnePlus
devices[16] as well as being integrated
into camera apps of various Android
phones.[17] A standalone Google Lens
app was made available on Google Play
in June 2018. Device support is limited,
although it is not clear which devices are
not supported or why. It requires Android
Marshmallow (6.0) or newer.[18] On
December 10, 2018, Google rolled out the
Lens visual search feature to the Google
app for iOS.[19] In 2022, Google Lens
gradually replaced the reverse image
search functionality of Google Images,
first by replacing it in Google Chrome and
later by making it officially available as a
web application.[20] A July 2023 update to
Google's chatbot Bard integrated Google
Lens, allowing users to contextualize their
prompts by uploading images and adding
image retrieval functionality.[21]

References

1. "Google Lens" (https://lens.google) . Google

Lens Homepage. Retrieved June 24, 2019.
2. "Google Lens app gets two new features" (ht
tps://timesofindia.indiatimes.com/gadgets-n
ews/google-lens-app-gets-two-new-features/
articleshow/69568473.cms) . The Times of
India.
3. Nieva, Richard (May 18, 2017). "Forget
rainbow vomit, Google Lens is AR you can
actually use" (https://www.cnet.com/news/g
oogle-lens-is-augmented-ar-you-can-actually-
use-snapchat-facebook-instagram/) . CNET.
Retrieved July 4, 2017.
4. Schoon, Ben (December 13, 2022). "Pixel
phones lost a handy Google Lens shortcut –
here's how you can still access it quickly" (ht
tps://9to5google.com/2022/12/13/google-le
ns-pixel/) . 9to5Google.
5. Townsend, Tess (May 19, 2017). "Google
Lens is Google's future" (https://www.recod
e.net/2017/5/19/15666704/google-lens-key-
example-ai-first-computer-vision) . Recode.
Retrieved July 4, 2017.
6. Ong, Thuy (October 24, 2017). "Google Lens
starts rolling out to 2016 Pixel phones" (http
s://www.theverge.com/circuitbreaker/2017/
10/24/16533202/google-lens-roll-out-pixel-xl
-phones) . The Verge. Retrieved October 25,
2017.
7. Villas-Boas, Antonio (May 16, 2017). "Google
Lens can use your phone's CAMERA to do
operations based on virtual analysis, like
connecting your phone to a WiFi network" (h
ttp://www.businessinsider.com/googles-lens
-feature-can-connect-your-phone-to-wifi-usin
g-your-camera-2017-5?op=1) . Business
Insider. Retrieved July 4, 2017.
8. Li, Abner (December 5, 2022). "Google Lens
replaces Google Translate's camera mode
on Android and iOS" (https://9to5google.co
m/2022/12/05/google-lens-translate-camer
a/) . 9to5Google.
 9. Conditt, Jessica (May 17, 2017). "Google
Lens is a powerful, AI-driven visual search
app" (https://www.engadget.com/2017/05/1
7/google-lens-brings-ai-understanding-to-ass
istant-and-photos/) . Engadget. Retrieved
July 4, 2017.
10. Dobie, Alex (October 6, 2017). "Google Lens:
Everything you need to know" (https://www.a
ndroidcentral.com/google-lens) . Android
Central. Retrieved June 5, 2018.
11. Villas-Boas, Antonio. "Google just showed
off 4 major updates to its futuristic Lens
technology that anyone who goes out to
restaurants will love" (https://www.businessi
nsider.com/googles-lens-can-calculate-tip-sp
lit-bill-translate-signs-2019-5) . Business
Insider. Retrieved May 11, 2019.
12. Grigonis, Hillary (October 4, 2017). "Pixel 2
Owners Get the First Glimpse of Google
Lens Computer Vision Possibilities" (https://
www.digitaltrends.com/mobile/google-lens-
ships-with-pixel-2/) . Digital Trends.
Retrieved October 13, 2017.
13. Li, Abner (November 27, 2017). "Google Lens
now more widely rolling out in Assistant on
Pixel, Pixel 2 [Gallery]" (https://9to5google.c
om/2017/11/27/google-lens-widely-rolling-o
ut-pixel-2/) . 9to5Google. Retrieved
November 29, 2017.
14. "Google Lens is coming to all Android
phones running Google Photos" (https://ww
w.theverge.com/2018/3/6/17086688/google
-lens-android-photos-launch-roll-out) . The
Verge. Retrieved March 6, 2018.
15. Ong, Thuy (March 16, 2018). "Google Lens is
now available on iOS" (https://www.theverg
e.com/2018/3/16/17128518/google-lens-av
ailable-ios-photos-apple) . The Verge.
Retrieved March 16, 2018.
16. Patel, Nilen (March 28, 2020). "OnePlus
Phones Now Getting Google Lens Feature in
Google Assistant" (https://gadgets.ndtv.co
m/apps/news/oneplus-3-3t-5-5t-receive-goo
gle-lens-feature-on-google-assistant-18482
29) . Google Gadgets360.com. Retrieved
March 28, 2020.
17. Solsman, Joan (May 8, 2018). "Google
integrates into new camera app" (https://ww
w.cnet.com/news/google-lens-gets-its-own-c
amera-app/) . CNET. Retrieved May 8, 2018.
18. Liao, Shannon (June 4, 2018). "Google Lens
is now available as a standalone app" (http
s://www.theverge.com/2018/6/4/17426668/
google-lens-app-play-store-android) . The
Verge. Retrieved June 5, 2018.
19. Li, Abner (December 10, 2018). "Google Lens
visual search now rolling out to Google app
for iOS" (https://9to5google.com/2018/12/1
0/google-lens-ios-rolling-out/) . 9to5Google.
Retrieved December 11, 2018.
 20. "Google Chrome drops right-click reverse
image search in favor of Lens" (https://www.
androidpolice.com/google-chrome-drops-rig
ht-click-reverse-image-search-in-favor-of-len
s/) . Android Police. March 21, 2022.
21. Li, Abner (August 10, 2022). "Google Images
on the web now uses Google Lens" (https://9
to5google.com/2022/08/10/google-lens-ima
ge-search/) . 9to5Google. Retrieved
August 17, 2022.

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