Chapter 14

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CHAPTER 14

Firms in Competitive Markets


Question 1: What is meant by a competitive firm?
Answer:
A competitive firm is a firm in a market in which: (1) there are many buyers and many sellers in
the market; (2) the goods offered by the various sellers are largely the same; and (3) usually
firms can freely enter or exit the market.
Question 2: Draw the cost curves for a typical firm. For a given price, explain how the firm
chooses the level of output that maximizes profit.
Answer:

Figure shows the cost curves for a typical firm. For a given price (such as P*), the level
of output that maximizes profit is the output where marginal cost equals price (Q*), as
long as price exceeds average variable cost at that point (in the short run), or exceeds
average total cost (in the long run).

Question 3: Under what conditions will a firm shut down temporarily? Explain.
Answer:
A firm will shut down temporarily if the revenue it would get from producing is lower
than the variable costs of production. This occurs if price is less than average variable
cost.

Question 4: Under what conditions will a firm exit a market? Explain.


Answer:
A firm will exit a market if the revenue it would get from remaining in business is less
than its total cost. This occurs if price is less than average total cost.

Question 5: Does a firm’s price equal marginal cost in the short run, in the long run, or both?
Explain.
Answer:
A firm's price equals marginal cost in both the short run and the long run. In both the
short run and the long run, price equals marginal revenue. The firm should increase
output as long as marginal revenue exceeds marginal cost, and reduce output if
marginal revenue is less than marginal cost. Profits are always maximized when
marginal revenue equals marginal cost.

Problems and Applications


Question 1:
Bob’s lawn-mowing service is a profit-maximizing, competitive firm. Bob mows lawns for $27
each. His total cost each day is $280, of which $30 is a fixed cost. He mows 10 lawns a day.
What can you say about Bob’s short-run decision regarding shutdown and his long-run decision
regarding exit?
Question 2:
Consider total cost and total revenue given in the following table:

Quantity Total Cost Total Revenue


0 8 0
1 9 8
2 10 16
3 11 24
4 13 32
5 19 40
6 27 48
7 37 56

a. Calculate profit for each quantity. How much should the firm produce to maximize profit?
b. Calculate marginal revenue and marginal cost for each quantity. Graph them. At what
quantity do these curves cross? How does this relate to your answer to part (a)?
c. Can you tell whether this firm is in a competitive industry? If so, can you tell whether the
industry is in a long-run equilibrium?
Question 3:
Ball Bearings, Inc. faces costs of production as follows:

a. Calculate the company’s average fixed costs, average variable costs, average total costs, and
marginal costs at each level of production.
b. The price of a case of ball bearings is $50. Seeing that she can’t make a profit, the Chief
Executive Officer (CEO) decides to shut down operations. What are the firm’s profits/ losses?
Was this a wise decision? Explain.
Question 4:
A profit-maximizing firm in a competitive market is currently producing 100 units of output. It
has average revenue of $10, average total cost of $8, and fixed costs of $200.
a. What is its profit?
b. What is its marginal cost?
c. What is its average variable cost?
d. Is the efficient scale of the firm more than, less than, or exactly 100 units

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