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    Im QB

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    This document is an exam for an MBA degree in Business Administration. It covers the elective topic of Internet Marketing. The exam is divided into three parts. Part A contains 6 short answer questions about topics like how to use the internet as a marketing platform and social media strategies. Part B requires longer answers to 5 questions on benefits and barriers to internet marketing, delivering customer value, and segmentation strategies. Part C asks the test taker to take on the role of a marketing manager and present the case for investing in their company's website to provide more benefits to business-to-business customers.

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    Im QB

    Uploaded by

    vijaymugesh26
    16 views6 pages
    This document is an exam for an MBA degree in Business Administration. It covers the elective topic of Internet Marketing. The exam is divided into three parts. Part A contains 6 short answer questions about topics like how to use the internet as a marketing platform and social media strategies. Part B requires longer answers to 5 questions on benefits and barriers to internet marketing, delivering customer value, and segmentation strategies. Part C asks the test taker to take on the role of a marketing manager and present the case for investing in their company's website to provide more benefits to business-to-business customers.

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    Internet marketing question paper of MBA student

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    This document is an exam for an MBA degree in Business Administration. It covers the elective topic of Internet Marketing. The exam is divided into three parts. Part A contains 6 short answer questions about topics like how to use the internet as a marketing platform and social media strategies. Part B requires longer answers to 5 questions on benefits and barriers to internet marketing, delivering customer value, and segmentation strategies. Part C asks the test taker to take on the role of a marketing manager and present the case for investing in their company's website to provide more benefits to business-to-business customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16 views6 pages

    Im QB

    Uploaded by

    vijaymugesh26
    This document is an exam for an MBA degree in Business Administration. It covers the elective topic of Internet Marketing. The exam is divided into three parts. Part A contains 6 short answer questions about topics like how to use the internet as a marketing platform and social media strategies. Part B requires longer answers to 5 questions on benefits and barriers to internet marketing, delivering customer value, and segmentation strategies. Part C asks the test taker to take on the role of a marketing manager and present the case for investing in their company's website to provide more benefits to business-to-business customers.

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    MBA(E) 2 NR/2 R

    M.B.A. DEGREE EXAMINATION,


    NOVEMBER/DECEMBER 2019.

    Third/Fourth Semester

    Business Administration

    Electives: INTERNET MARKETING

    (For 2015-16 to 2018-19 batches onwards)

    Time: Three hours Maximum: 100 marks

    PART A - (6 x 5 = 30 marks)
    Answer any SIX questions

    1. Explain h~w internet can bl used as a marketing


    platform.

    2. How will you conduct market· opportunity


    analysis?

    3. Discuss the marketing strategies available for


    niche internet marketers.

    4. Explain the difference between bricks and mortar


    and click and mortar companies.

    5. Discuss the importance of using social media for


    marketing.
    6. Write a note on click-o-graphics. 17. Discuss the pricing strategies used by internet
    marketers.
    7. How can internet marketers build brands?

    8. Briefly explain the role of online intermediaries. Or


    9. Discuss the importance of managing eService 18. Elucidate the models and types of online
    encounters. advertising.

    10. Explain the role internet communities. 19. Discuss the legal, security and ethical issues III

    PART B - (5 x 10 = 50 marks) internet marketing.

    Answer ALL questions Or


    11. Elucidate the benefits and barriers to internet 20. Explain the web design issues relevant to internet
    marketing. marketing.
    Or PART C ~ (1 x 20 = 20 marks)
    12. Discuss the importance of delivering customer
    Compulsory
    value.

    13. Elaborate the stages in internet marketing. 21. You are appointed as the marketing manager
    of a company selling products in the
    Or business-to-business sector. Currently, the
    company has only a limited web site containing
    14. Discuss the bases for segmenting in internet
    electronic versions of its brochures. You want to
    marketing.
    convince the directors of the benefits of investing
    15. Explain factor affecting the buying behaviour of in the web site to provide more benefits to the
    online users. company. How would you present your case?

    Or
    16. List and explain the steps III online marketing
    research.

    2 MBA(E) 2 NR/2 R 3 MBA(E) 2 NR/2 R

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