Assignment Guideline (MPU3242) - October2023

UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL
MPU3242 INNOVATION MANAGEMENT
Assignment Brief
Method of Assessment
No Coursework Marks Date Assign Remarks
Quizzes/ Test (20%)

 Friday; 22nd December 2023
Quiz 1 10% Week 8  6AM-12 Midnight
 30 - 50 questions (MCQ and T/F) – Via VLE
1.
 Friday; 12th January 2024
Quiz 2 10% Week 11  6AM – 12 Midnight
 30 - 50 questions (MCQ and T/F) – Via VLE
Innovation Project (50%)
 Microsoft Teams (Follow CLP)
2. Case Study – Presentation 10% Week 6 & 7
 Group A & Group B
 Submit on 10th December 2023
3. Case Study – Report 10% Week 7
 Via Microsoft Teams – PDF Format
Business Plan Evaluation –  During Class (Follow CLP)
4. 15% Week 12 & 13
Presentation  Group A & Group B
Business Plan Evaluation -  Submit on 2nd February 2024
5. 15% Week 14
Report  Via Microsoft Teams – PDF Format
Final Assessment (30%)
 During Class (Follow TT) for 2 Hours
 Hand written test
6. Final Assessment 30% Week 14
 Submit via Microsoft Teams – PDF/JPEG
Format
Total is 100%
1. Academic regulations
Plagiarism
Plagiarism is defined as the submission or presentation of work, in any form, which is not one’s own, without
acknowledgment of the sources. If a student obtains information or ideas from an outside source, that source
must be acknowledged. Another rule to follow is that any direct quotation must be placed in quotation marks and
the source immediately cited.
Plagiarism is also defined as copying of all or part of the work of another student(s) of current or previous batch
of this University or another higher learning institution. The University’s degree and other academic awards are
given in recognition of the candidate’s personal achievement. Plagiarism is therefore considered as an act of
academic fraudulence and as an offence against University discipline.
Intellectual Property
Copyright must be seriously protected. The University takes a strong stand against any illegal photocopying of
textbooks and any other materials by students. Students are forewarned of the consequences and the penalty
that may be meted out if they are “caught in the act”.
1|Page
MPU 3242 INNOVATION MANAGEMENT OCTOBER 2023
QUIZZES/ TEST
ITEM QUIZ 1 QUIZ 2

DATE 22ND DECEMBER 2023 12TH JANUARY 2024
DAY FRIDAY FRIDAY
WEEK WEEK 8 WEEK 11
TIME 6AM – 12 MIDNIGHT 6AM – 12 MIDNIGHT
VIA
VLE
ATTEMPT
1 TIME ONLY
CHAPTER 1 CHAPTER 6
PERSPECTIVE ON INNOVATION INNOVATION PROCESS DESIGN
CHAPTER 2
CHAPTER 7
FORMS AND TYPES OF
ORGANIZATIONAL RESOURCES
INNOVATION
CHAPTER 3 CHAPTER 8
TOPIC COVERED :
THE ORIGIN OF INNOVATION SOURCES OF INNOVATION
CHAPTER 4 CHAPTER 9
ORGANIZATION ORGANIZATIONAL CULTURE &
INFRASTRUCTURE INNOVATION
CHAPTER 5 CHAPTER 10
THE INNOVATION PROCESS THE ROLES OF MARKETING
TYPE OF 30 - 50 QUESTIONS
QUESTION : (MCQ AND TRUE/FALSE)
HADEZAH AMIT P a g e 2 | 18
CASE STUDY
1. CASE STUDY – PRESENTATION
INTRODUCTION
Case studies generally have the following structure: it starts with a problem, then, outlines the various
different potential solutions available. This is, then, followed by proven cases where one of the
solutions discussed resulted in a company, organization or individual solving the problem outlined.
The main purpose of case studies, therefore, is to find a real-life application of a theoretical concept
or solution. Most of the time, problems are or can be solved theoretically.
It also to describe an individual situation (case), e.g. a person, business, organisation, or institution,
in detail; identify the key issues of the case (your assignment question should tell you what to focus
on); analyse the case using relevant theoretical concepts from your unit or discipline; and recommend
a course of action for that particular case (particularly for problem-solving case studies).
The students need to choose ONE case study from the list below. Basically each group will need to
discuss and prepare slides presentation for the case studies. The case study list is as follow:
NO. CASE STUDY

1. MUSIC PLATFORM
2. ROBERT NOYCE
3. COLOMBIA RECORDS
4. WII TECHNOLOGY
5. UGG LEGACY
6. ATARI INC
CASE STUDY ASSESSMENT BRIEF

 For case study your group needs to present the case study chosen from the case studies
provided in study material e-booklet. (Refer the above list & e-booklet via VLE)
 You need to submit written report for case studies via Microsoft Teams (Will provide link for
submission)
 The duration for the group presentation is about 10 minutes plus another 5 minutes for the
question and answer session.
 For presentation, each group member has to present using power point slides.
CASE STUDY PRESENTATION - RUBRIC

MPU 3242 INNOVATION MANAGEMENT
Topic: Tutorial Group Name Student ID

1.
TPD10
2.
Date of Presentation 3.
4.
(Fill up your topic (Fill up date)
5.
here)
Sem/Year 6.
7.
October/2023 8.
9.
No. Criteria 1 2 3 4 5
1. Group members follow official dress code
2. Summary of the case (Introduction or Recommendation)
3. Present information in logical, interesting sequence which audience can follow
4. Search for a correct solution *2
5. Familiarity with material; do you know the issues *2
Graphics provided by students explain and reinforce screen text and
6.
presentation
7. Speak loud enough for all to hear, and speak fluently *2
8. Maintain eye contact with audience, body language
9. Is the solution justified based on the lessons' concepts *2
10. Full knowledge by answering all class questions with explanations *2
11. Prepared questions for previous/next group
12. Creative in slides + Creative Virtual Background *2
13. Use of technology (Video or etc.)
14. Time management: start and finish presentation ON TIME
15. Total Marks out of 100
*2: Any score you gain from a criteria with *2 will be multiplied by two.
NOTE:
………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………
Lecture Acknowledgement:
(Name & Signature)
CASE STUDY
2. CASE STUDY – REPORT
INTRODUCTION
The purpose of the innovation report is:

 to discuss and improve the business innovation process of chosen case studies,
 help improving the process of commercializing new and valuable ideas (putting good ideas
into widespread use – suggestion for improvement).
 Elaborate further all the answer given during presentation with relevant information (latest
information to compare with the previous innovation - based on your case studies) and
example or situation to support your answer for each questions given.
Your teams are required to contribute an innovative idea & implementation through innovation
report based from the case studies that assigned for each group. Write-ups can be / or more than
1500 words / 10 pages (excluding figures, tables, and appendices).
Formatting for the report:

• Kindly refer and use the cover page format given at the next page.
• Paper size: A4 with portrait orientation (single side printing only)
• Font type: Times New Roman
• Font size: 12
• Line spacing: 1.5 lines
• Alignment: Justify
• Page number: Bottom of page -> Accent Bar 2
• Header: Sideline Left side – MPU3242 IM (OCTOBER2023) & Right side – Case Study –
REPORT
SUBMISSION OF WRITTEN REPORT
You need to submit the following material upon the submission date:
 Softcopy of your group assignment together with the mark sheet/ or rubric as the front before
cover page of your report. – Via Microsoft Teams
CASE STUDY – REPORT
CASE STUDY: ………………………………………………………
NO. NAME MATRIC NUMBER

1
2.
3.
4.
5.
6.
7.
GROUP
TPD10
PREPARED FOR
MDM HADEZAH AMIT
DATE OF SUBMISSION
10TH DECEMBER 2023
TABLE OF CONTENTS
SECTION 1
1.0 INTRODUCTION …………………………………………………………………………….... 1
SECTION 2
2.0 QUESTION 1 & ANSWER …………………………………………………………………… 2
2.1 QUESTION 2 & ANSWER …………………………………………………………………… 3
2.2 QUESTION 3 & ANSWER …………………………………………………………………… 4
2.3 QUESTION 4 & ANSWER …………………………………………………………………... 5
2.4 QUESTION 5 & ANSWER …………………………………………………………………… 6
2.5 QUESTION 6 & ANSWER …………………………………………………………………… 7
2.6 QUESTION 7 & ANSWER …………………………………………………………………… 8
2.7 QUESTION 8 & ANSWER …………………………………………………………………… 9
SECTION 3
3.0 BEFORE & AFTER INNOVATION OF THE PRODUCT …………………………………. 10
SECTION 4
4.0 RECOMMENDATION/SUGGESTION FOR IMPROVEMENT …………………………… 11
SECTION 5
5.0 CONCLUSION ………………………………………………………………………………… 12
SECTION 6
6.0 LIST OF Q&A SESSION ……………………………………………………………………. 13
REFERENCES 14
APPENDIX 15
CASE STUDY REPORT - RUBRIC

MPU 3242 INNOVATION MANAGEMENT
Presentation
Tutorial Group: Name Student ID
Topic:
1.
TPD10
2.
Date of Submission: 3.
4.
(Fill up your
5.
group topic)
Sem/ Year: 6.
7.
October/2023 8.
9.
No Items Poor Satisfactory Excellent Marks
1 Introduction (10%) 1 2 3 4 5 6 7 8 9 10
Product/Service/Process Description
2 1 2 3 4 5 6 7 8 9 10
(15%)
3 Situational Analysis (15%) 1 2 3 4 5 6 7 8 9 10
4 Assessment of Risk (15%) 1 2 3 4 5 6 7 8 9 10
5 Innovation/ Improvement (15%) 1 2 3 4 5 6 7 8 9 10
Conclusion - use visual aids,

6 illustrations, graphs and figures 1 2 3 4 5 6 7 8 9 10
(10%)
7 Teamwork (10%) 1 2 3 4 5 6 7 8 9 10
8 Format of report (10%) 1 2 3 4 5 6 7 8 9 10
Comments:
Overall mark
(100%)
Name & Signature

Lecturer / Tutor Acknowledgement:
BUSINESS PLAN EVALUATION

BUSINESS PLAN EVALUATION - REPORT
ASSIGNMENT SPECIFICATION
Your task:
Evaluation of an existing high quality Business Plan for a real existing innovative: -
Product/ or Service/ or Process
You are required to select ONE product/ service/ process from any of the industries stated below.
Group/Class (5 Groups)
TPD10
M10
THEME : DECIDE BY STUDENT
ME20
ME10
M20
The purpose of the report is:

 to discuss and improve the business innovation process based on the criteria given (refer the
list of marking criteria at the next page).
 Help improving the process of commercializing new and valuable ideas (putting good ideas
into widespread use – suggestion for improvement).
 Elaborate further all the answer given during presentation with relevant information (latest
information to compare with the previous innovation – support with any related article/
journal/ news/ event) and example or situation to support your answer for each questions
given.
Your teams are required to contribute an innovative idea & implementation through innovation report
based from the business plan from the industry that your group decide to evaluate. Write-ups can be
/ or more than 2000 words / 20 pages (excluding figures, tables, and appendices).
This Business Plan Evaluation report will be graded on nine criteria as follows:
No. Criteria Explanation Marks
1. Value Proposition Innovative ideas on value proposition of product or service 10%
2. Key partners 10%

Evaluate the properness of partners and recourses and
3. suggest innovative improvement
key resources 10%
Evaluate the distribution channel and marketing strategy
4. Distribution channel and suggest innovative improvement 10%
(Refer to Distribution Channel for Product or Services)
Evaluate the marketing strategy and suggest innovative
5. Marketing Strategy/ Plan improvement 10%
(Refer to Marketing Mix – 7Ps)
6. Evaluate customer relationship strategy and suggest
Customer relationship 10%
innovative improvement
Evaluate customer segments identification and suggest
7. Customer segments innovative improvement 10%
(Refer to types of customer segmentations)
Evaluate the cost structure used for the product or service
8. Cost structure and suggest innovative improvement 10%
(Refer to company annual report/Income statement)
Evaluate the cost structure used for the product or service
9. Revenue stream and the revenue model and suggest innovative 10%
improvement
Conclusion which
10. summarizes, describe and 5%
Use visual aids, illustrations, graphs and figure
discuss all the innovative
suggestions
11. Content & Format Have a clear and good report content and formatting 5%
Formatting for the report:

• Kindly refer and use the cover page format given at the next page.
• Paper size: A4 with portrait orientation (single side printing only)
• Font type: Times New Roman
• Font size: 12
• Line spacing: 1.5 lines
• Alignment: Justify
• Page number: Bottom of page -> Accent Bar 2 [BOLD]
• Header: Sideline Left side – MPU3242 IM (OCTOBER2023) & Right side – Business Plan
Evaluation – REPORT [BOLD]
• Make sure to attached the business plan that you use as reference for this report
(Selected pages only – based on the criteria above)
SUBMISSION OF WRITTEN REPORT

You need to submit the following material upon the submission date:
1. Softcopy of your group assignment together with the mark sheet/ or rubric as the front before
cover page of your report. – Via Microsoft Teams
BUSINESS PLAN EVALUATION – REPORT
NO. NAME MATRIC NUMBER

1
2.
3.
4.
5.
6.
7.
GROUP
TPD10
PREPARED FOR
MDM HADEZAH AMIT
DATE OF SUBMISSION
2ND FEBRUARY 2024
TABLE OF CONTENTS
SECTION 1
1.0 INTRODUCTION …………………………………………………………………………….... 1
SECTION 2
2.0 PRODUCT/SERVICE/PROCESS …………………………………………………………… 2
2.1 KEY PARTNERSHIP …….…………………………………………………………………… 3
2.2 KEY RESOURCES …………………………………………………………………………… 4
2.3 DISTRIBUTION CHANNELS ………………………………………………………………... 5
2.4 MARKETING STRATEGY/PLAN …………………………………………………………… 6
2.5 CUSTOMER RELATIONSHIP ……………………………………………………………… 7
2.6 CUSTOMER SEGMENTATION ……….………………………………………….………… 8
2.7 COST STRUCTURE …….…………………………………………………………….……… 9
2.8 REVENUE STREAM …………………………………………………………………………. 10
SECTION 3
3.0 RECOMMENDATION/SUGGESTION FOR IMPROVEMENT …………………………… 11
SECTION 4
4.0 CONCLUSION ………………………………………………………………………………… 12
SECTION 5
5.0 LIST OF Q&A SESSION ……………………………………………………………………. 13
REFERENCES 14
APPENDIX 15
BUSINESS EVALUATION REPORT – RUBRIC
Presentation
Topic:
1.
TPD10
2.
Date of Presentation: 3.
(Fill up your 4.
group topic) 5.
Sem/ Year: 6.
7.
October/2023
8.
1 Product or service or Process (10%) 1 2 3 4 5 6 7 8 9 10
2 Key partners (10%) 1 2 3 4 5 6 7 8 9 10
3 Key Resources (10%) 1 2 3 4 5 6 7 8 9 10
4 Distribution channel (10%) 1 2 3 4 5 6 7 8 9 10
5 Marketing Strategy/ Plan (10%) 1 2 3 4 5 6 7 8 9 10
6 Customer relationship (10%) 1 2 3 4 5 6 7 8 9 10
7 Customer segments (10%) 1 2 3 4 5 6 7 8 9 10
8 Cost structure (10%) 1 2 3 4 5 6 7 8 9 10
9 Revenue Stream (10%) 1 2 3 4 5 6 7 8 9 10
Conclusion which summarizes,

10 describe and discuss all the 1 2 3 4 5 6 7 8 9 10
innovative suggestions (10%)
Comments:
Overall mark
(100%)
Lecturer / Tutor Acknowledgement: Name & Signature
BUSINESS PLAN EVALUATION
BUSINESS PLAN EVALUATION – PRESENTATION
Some of the key points of presentation are highlighted as below.

 Your group has to prepare a PowerPoint slide presentation derived from the written report and
present it in front of your classmates.
 Suggested number of presentation slides (content only) is around 10 slides.
 Every group member has to take part in the group presentation.
 All group members must participate in the presentation. Marks for the presentation will be
allocated on individual basis.
 The duration for the group presentation should be approximately 25 minutes and another 5
minutes for the question and answer session. Marks will be deducted if the presentation goes
beyond 35 minutes.
 Other students from the audience will ask questions for which your group members will need to
answer.
 Presentation will be evaluated based on the criteria set in the Presentation Evaluation Mark
sheet. Please make sure to TYPE the details in the upper column of the evaluation form.
 You are required to submit a copy of your slides together with the presentation mark sheet as the
cover page before the presentation.
You are required to contribute constructively and actively to your group in the group
assignment.
Assignments are to be handed in on the indicated date for assessment purpose.
Late submission will NOT be accepted and will be awarded zero mark.
Assignment will be assessed based on the level of details given which fulfills the preset
assignment requirements.
BUSINESS PLAN EVALUATION PRESENTATION – RUBRIC

Presentation
Topic:
1.
TPD10
2.
Date of Presentation: 3.
(Fill up your 4.
group topic) 5.
Sem/ Year: 6.
7.
October/2023
8.
1 Content (15%) 1 2 3 4 5 6 7 8 9 10
2 Quality of Argument (15%) 1 2 3 4 5 6 7 8 9 10
Overall Eye Contact - with audiences

3 1 2 3 4 5 6 7 8 9 10
(10%)
4 Adaptation to Audience (10%) 1 2 3 4 5 6 7 8 9 10
5 Teamwork (10%) 1 2 3 4 5 6 7 8 9 10
6 Handling Questions (10%) 1 2 3 4 5 6 7 8 9 10
7 Timing - 20 minutes (10%) 1 2 3 4 5 6 7 8 9 10
Presentation Aids - hardware, slides

8 1 2 3 4 5 6 7 8 9 10
& Appearance (10%)
9 Overall Effect (10%) 1 2 3 4 5 6 7 8 9 10
Comments:
Overall mark
(100%)
Name & Signature

Lecturer / Tutor Acknowledgement:
FINAL ASSESSMENT
To assess what the students’ have

learned throughout the semester.
Instructions:
Read the
Before you get started, make sure that you have read the essay question twice and that
question
you understand what it's asking. Underline or highlight the most important words or
1. carefully.
phrases in the question to help you stay focused on answering the question.
The lecturer uses certain keywords in essay questions to communicate what they want
you to do. For example, an essay question that asks you to “describe” an issue will be
different from an essay question that asks you to “argue” a position. Make sure that you
identify the keyword in each essay question you read. Some of the most common
keywords include:
 Analyze: Explain the what, where, who, when, why, and how. Include pros and
Identify the cons, strengths and weaknesses, etc.
2.
keywords.  Compare: Discuss the similarities and differences between two or more things.
Don't forget to explain why the comparison is useful.
 Contrast: Discuss how two or more things are different or distinguish between
them. Don't forget to explain why the contrast is useful.
 Define: State what something means, does, achieves, etc.
 Describe: List characteristics or traits of something. You may also need to
summarize something, such as an essay prompt that asks "Describe the major
events that led to the American Revolution."
 Discuss: This is more analytical. You usually begin by describing something
and then present arguments for or against it. You may need to analyze the
advantages or disadvantages of your subject.
 Evaluate: Offer the pros and cons, positives and negatives for a subject. You
may be asked to evaluate a statement for logical support, or evaluate an
argument for weaknesses.
 Explain: Explain why or how something happened, or justify your position on
something.
 Prove: Usually reserved for more scientific or objective essays. You may be
asked to include evidence and research to build a case for a specific position or
set of hypotheses.
 Summarize: Usually, this means to list the major ideas or themes of a subject.
It could also ask you to present the main ideas in order to then fully discuss
them. Most essay questions will not ask for pure summary without anything
else.
Follow the
3. Use the instructions to determine what to include in your answer.
instructions.
Think about
how you
The organization of your answer is important. If the question suggests a specific order
4. should
for your answer, then your answer should follow that structure.
structure your
answer.
A strong essay question answer should provide a relevant answer while also displaying
your knowledge of a subject. Take some time to consider the best way to accomplish
this goal with the relevant facts and figures you have learned about in your studies.
Choose
relevant facts  You may want to make a list of facts and figures that you want to include in
5.
and figures to your essay answer. That way you can refer to this list as you write your answer.
include.  It's best to write down all the important key topics or ideas before you get
started composing your answer. That way, you can check back to make sure you
haven't missed anything.
The best way to start an essay answer is to rephrase the question in the form of a
statement. Opening your essay in this way signals to the professor that you have read
and understood the question. Rephrasing the question also helps you to stay focused on
providing an answer to that question right from the start.
Begin your
answer by
 For example, imagine that your essay question asks: "Should the FIFA World
rephrasing the
6. Cup be awarded to countries with human rights violations? Explain and support
essay question
your answer."
as a
 You might restate this as "Countries with human rights violations should not be
statement.
awarded the FIFA World Cup because this rewards a nation's poor treatment of
its citizens." This will be the thesis that you support with examples and
explanation.
Even in a compare/contrast situation, you will need to be very clear what your essay is
Make sure arguing.
that your
7.
answer has a  For example, whether you argue that the FIFA World Cup should or should not
clear point. be awarded to countries with human rights violations, you will want to address
the opposing side's argument. However, it needs to be clear where your essay
stands about the matter.
 Often, essay questions end up saying things along the lines of "There are many
similarities and differences between X and Y." This does not offer a clear
position and can result in a bad grade.
Stop and take

a deep breath It is crucial to stay calm when you are taking an essay exam. If you get flustered, you
8.
if you get too may have trouble recalling important information or you may make simple mistakes.
anxious.
Make sure all of your points relate back to your thesis statement, which is your answer
to the question that was asked. While it is okay to let your mind wander a bit when you
9. Stay on topic. are writing a formal essay, you need to stay focused on the question when you write an
essay exam response. Otherwise, you may end up providing unnecessary information
and losing points for not including the information that was required.
Write as While you do not want to write so fast that you are not thinking about your answers,
10. quickly as you remember that you are on the clock. Consider the question and plan your answers well,
can. but then try to write your answers as quickly as you can.
Use your time Some exams may suggest how much time you should spend on each question or even
11.
wisely. give you a time limit for each question.
Source: https://www.wikihow.com/Write-a-Good-Answer-to-Exam-Essay-Questions

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UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL

MPU3242 INNOVATION MANAGEMENT

No Coursework Marks Date Assign Remarks

Quizzes/ Test (20%)

ITEM QUIZ 1 QUIZ 2

DAY FRIDAY FRIDAY

WEEK WEEK 8 WEEK 11

TIME 6AM – 12 MIDNIGHT 6AM – 12 MIDNIGHT

NO. CASE STUDY

CASE STUDY ASSESSMENT BRIEF

CASE STUDY PRESENTATION - RUBRIC

Topic: Tutorial Group Name Student ID

The purpose of the innovation report is:

Formatting for the report:

SUBMISSION OF WRITTEN REPORT

UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL

MPU3242 INNOVATION MANAGEMENT

CASE STUDY – REPORT

CASE STUDY: ………………………………………………………

NO. NAME MATRIC NUMBER

1.0 INTRODUCTION …………………………………………………………………………….... 1

2.0 QUESTION 1 & ANSWER …………………………………………………………………… 2

2.1 QUESTION 2 & ANSWER …………………………………………………………………… 3

2.2 QUESTION 3 & ANSWER …………………………………………………………………… 4

2.3 QUESTION 4 & ANSWER …………………………………………………………………... 5

2.4 QUESTION 5 & ANSWER …………………………………………………………………… 6

2.5 QUESTION 6 & ANSWER …………………………………………………………………… 7

2.6 QUESTION 7 & ANSWER …………………………………………………………………… 8

2.7 QUESTION 8 & ANSWER …………………………………………………………………… 9

3.0 BEFORE & AFTER INNOVATION OF THE PRODUCT …………………………………. 10

4.0 RECOMMENDATION/SUGGESTION FOR IMPROVEMENT …………………………… 11

5.0 CONCLUSION ………………………………………………………………………………… 12

6.0 LIST OF Q&A SESSION ……………………………………………………………………. 13

CASE STUDY REPORT - RUBRIC

No Items Poor Satisfactory Excellent Marks

3 Situational Analysis (15%) 1 2 3 4 5 6 7 8 9 10

4 Assessment of Risk (15%) 1 2 3 4 5 6 7 8 9 10

5 Innovation/ Improvement (15%) 1 2 3 4 5 6 7 8 9 10

Conclusion - use visual aids,

8 Format of report (10%) 1 2 3 4 5 6 7 8 9 10

Name & Signature

BUSINESS PLAN EVALUATION

The purpose of the report is:

No. Criteria Explanation Marks

1. Value Proposition Innovative ideas on value proposition of product or service 10%

2. Key partners 10%

Formatting for the report:

SUBMISSION OF WRITTEN REPORT

UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL

MPU3242 INNOVATION MANAGEMENT

BUSINESS PLAN EVALUATION – REPORT

NO. NAME MATRIC NUMBER

1.0 INTRODUCTION …………………………………………………………………………….... 1

2.0 PRODUCT/SERVICE/PROCESS …………………………………………………………… 2

2.1 KEY PARTNERSHIP …….…………………………………………………………………… 3

2.2 KEY RESOURCES …………………………………………………………………………… 4

2.3 DISTRIBUTION CHANNELS ………………………………………………………………... 5

2.4 MARKETING STRATEGY/PLAN …………………………………………………………… 6

2.5 CUSTOMER RELATIONSHIP ……………………………………………………………… 7