Deloitte NL Risk Sdgs From A Business Perspective

Sustainable Development Goals
A business perspective

Foreword
Putting the SDGs in business perspective. That’s what we want to achieve with this blog series.
When the SDGs were first introduced I was very pleased but, quite honestly, did not immediately
relate it to my corporate clients. I thought it would be mainly for governments to achieve these goals.
Diving deeper into it, the relevance and dependency on business became apparent. Then the question
became: How? This became the leading question for our blog-series. With people from different
disciplines, the process of discussing and writing began. I can tell you, it wasn’t easy. Because we
balanced between idealism (which contributes greatly to creativity) and realism (which our clients
may also expect from us). I think we found a good balance between these two. The commitment and
hard work of all team members was crucial for achieving the series and this book. Therefore I want
to thank Erica, Helen, Jacqueline, Jasmijn, Jennifer, Linda, Michiel and Robbin-Jan for their fantastic
writing, reviewing and support. I respect them for their absolute devotion to create this, next to their
demanding jobs.
We hope to inspire you with this series to see the SDGs as something you can integrate in your daily
work. By showing inspiring examples and creating practical applications for everyone within reach.
Anne Huibrechtse – Truijens

Deloitte Netherlands Sustainability Lead
02

Content
Introduction 04
SDG 01: No Poverty 06
SDG 02: Zero Hunger 08
SDG 03: Good Health and Well-Being 10
SDG 04: Quality Education 12
SDG 05: Gender Equality 14
SDG 06: Clean Water and Sanitation 16
SDG 07: Affordable and Clean Energy 18
SDG 08: Decent Work and Economic Growth 20
SDG 09: Industry, Innovation and Infrastructure 22
SDG 10: Reduced Inequalities 24
SDG 11: Sustainable Cities and Communities 26
SDG 12: Responsible Consumption and Production 28
SDG 13: Climate Action 30
SDG 14: Life below Water 32
SDG 15: Life on Land 34
SDG 16: Peace, Justice and Strong Institutions 36
SDG 17: Partnerships for the Goals 38
End notes 40
Contact 46
03

Introduction
I have been working in sustainability for over 15 years now, and what I like most
is that no matter how big or small it is what I do, dedicating time and passion
towards creating a better world gives energy. It makes sense to focus on long-term
profitability, as this is the only way business can continuously contribute to a better
world. And all steps towards a better world count, no matter how big or small they
are. And not just that: it makes good business sense. Not only from a direct financial
perspective, but also from a risk mitigation and strategic perspective. Sustainability
is far beyond the point of being merely an attribute that companies use to build
their image or influence public opinion; it is a non-optional choice for companies
to become sustainable themselves. In fact, it is this conviction that brought me to
Deloitte. Helping clients, connecting people, bringing in new perspectives to existing
problems and through that making an impact on society.
And I am not alone in this at Deloitte. Some KPIs into KPIs people can connect with and Sustainability is not a solo journey. In fact
two years ago I had a conversation with relate to as people get motivated by the it is about working together within the
some very enthusiastic colleagues from bigger picture. company, between suppliers and clients
Consulting. Young millennials looking for a And within a very short time we went from and sharing knowledge and expectations.
way to satisfy their ‘sustainability appetite’ a general idea to a plan of action. With a And after adding even more new members
who shared the same pragmatic view on small multidisciplinary team, we embarked to our SDG writing team we divided the
sustainability and had the same business on our SDG journey. SDGs between us. The individual blogs
sense. In exploring possible directions, might have a different style and different
the recent publication of the SDGs caught During our meetings and conversations we perspective—and that is ok. Creating
our eye at that time. Especially as some of had with internal and external stakeholders them was not always an easy task and
our clients had already shown interest in it became clear that not everybody’s notion some were more challenging to write then
the topic but had no idea how to actually and approach to sustainability, nor the others. And that is all ok too. We wanted to
realise it. That is evident from the reports SDGs, was the same. Not even within the create awareness, inspire and show that
we scanned as well: some companies adopt team we had formed. That preconceived sustainability is about seeing opportunities,
almost all SDGs, others choose a handful. ideas existed about the ‘profitability’ and innovation, collaboration, technology and
There is not always a clear rationale ‘usefulness’ of tools and concepts like the looking beyond your own knowledge and
for their choice, nor does the company SDGs. Mainly we noticed that many had perceptions. Above all we wanted to show
oversee their potential impact in the supply the idea that SDGs like SDG 1 or SDG 2 that the impact of SDGs are not limited to
chain, set goals and disclose progress. were not relevant for Western companies a sustainability aspect of a company, they
as ‘these are more typical 3rd world provide a company a framework to become
In my perception, the SDGs form a very problems’. To us it became clear that we a sustainable business in itself.
powerful tool as they allow and stimulate had to broaden the horizon, not just of our
both governments and companies to take own knowledge but that of our colleagues,
action right now for a more sustainable friend and clients. The idea of a blog series
Erica Kostense-Smit
future. And not just that, to communicate, was born.
Deloitte Netherlands Manager
measure and report their progress in the
Sustainability
meantime. When discussing the SDGs with
my colleagues, it quickly became clear how
powerful and motivating the SDGs can be:
as they have the ability to transform regular
04

About the SDGs

What?
Launched by the UN in 2015, the Sustainable
Development Goals (SDGs) are a set of 17 global
goals aimed at transforming our world by 2030.
Through goals such as eradicating poverty,
reduced inequality, and responsible consumption
and production, the SDGs make the route to a
better world more tangible and actionable. The
SDGs demonstrate a unique opportunity for
business to accelerate social impact and make
a lasting impact on our world, with the ability to
start today.
Why?
We have a beautiful planet, shaped with cities,
forests and rivers and inhabited by almost 7.5
billion unique personalities. The place we so
thankfully can call our home. Yet our world is
getting increasingly complex and is challenged
by political and economic instability, the rapidly
growing needs of the middle class, rising
inequality, evolving consumer preferences and
changing investor perspectives. These are daily
issues that affect businesses, politics, and every
one of us. The breadth of the SDGs aims to
provide sustainable development for all, through
us all. That means that to achieve the 17 global
goals, we, through business, politics and personal
endeavours, should all contribute to sustainably
developing our planet. For ourselves, for others,
and for all generations to come.
How?
Although the big initiatives are often the ones
that have the largest impact, we should never
forget that making an impact on this world is not
achieved merely by the big efforts of the few, but
rather by the sum of all the endeavours of many.
Having the obligation of a better world together,
with the urgency of today, means that defining
your scope is critical for success. So picking just
one or two SDGs and committing to them would
be the ideal starting point towards a sustainable
world by 2030. SDGs are a means to that end, and
not an end in itself. So read about your favourite
SDGs, get inspired, get creative, and see how you
or your company can contribute to a better world
in 2030. And reading this publication might just
be the right starting point for that today.
05
Sustainable Development Goals |
SDG 1 : No Poverty
SDG 1: No Poverty
By Jennifer Muller
With more than 800 million people still living on less than $1.25 a day, poverty
remains one of the greatest challenges facing humanity. Poverty has many
consequences; no access to adequate food, clean drinking water and sanitation
are only a couple of them.
What? Create business and markets It also contributes to fighting poverty since
SDG 1 is a commitment to end all forms of A business case can be found in many smallholder’s households see agriculture as
poverty by 2030. This is not only related of the actions required to reach an SDG. the best opportunity to get out of poverty.
to income and wage, but also related to These business cases can be based, This statement is valid as agriculture is
social protection, equal rights to resources, among others, on market demand up to 4 times more effective in reducing
ownership, basic rights and property, and (with products and services for poorer poverty than other sectors, according to
resilience of the vulnerable to climate, people), cost savings (having solid health WDR (2008)3. Businesses in many sectors
social and economic shocks. The 6 sub- and safety policies so that health costs use agriculture in their supply chain, which
goals1 that are set for this target relate to decrease) and increased productivity means much benefit can be gained.
those subjects. (such as offering employees stability via
financial support). As can be seen in the Use the process of product
Why? examples, the business model could development
Attract talent and create internal directly and indirectly contribute to societal Companies with a strong focus on product
support development. development could contribute to SDG 1 by
Working with SDG 1 makes fighting poverty developing specific products for the lower-
a tangible topic because of the specific How? income part of society. For a company
goals and sub-goals of the SDG. Subjects Use your business model in the chemicals or food sector, one
related to poverty, like hunger and income In order to get engaged with SDG 1, one could think of developing products with
inequality, are seen as important by many of the actions that can be taken is to extra nutrition for a lower price, so it can
employees of the newer generation. evaluate and—if necessary—adapt your contribute to fighting hunger. This can be
According to Deloitte’s Millennial Survey business model. For example, to make developed for a specific market on top of
20172, 43% of the millennials is concerned products more affordable in lower-income the usual product line, and with that it can
about hunger, health care and income parts of the country, partnerships could also create a new business model for the
inequality worldwide. In addition, 56% be established with local organisations company with a new business case.
is concerned about political tension and whereby lower prices could be offered More examples can be found in a diverse
war, making those topics the highest to specific groups. Instead of competing range of sectors, such as offering micro-
scoring ones on the list. All those topics with local organisations when it comes to insurance products to lower-income
are related to poverty or its consequences. targeting lower income groups (such as via groups. Also packaging can be taken into
For businesses that operate in developed patents), cooperation can be valuable for account, for example by selling quality
countries, engaging with these topics both parties. As a specific sector example, products in small unit packages for low-
can create enthusiasm, leverage and businesses using agriculture in their income countries. This makes products
internal support from its employees. On supply chain could start to incorporate more affordable and can mean new market
the other hand, for businesses located in smallholders in their supply chain (such opportunities for businesses.
developing countries, it can improve the as via using local sourced fiber). This can
living conditions of its employees. This create reputational benefits and loyalty
in turn can lead to increased employee from (potential) customers.
productivity.
06
SDG 1 : No Poverty
“Instead of competing with local

organisations when it comes to targeting
lower income groups, cooperation can be
valuable for both parties.”
07
SDG 2 : No Hunger
SDG 2: Zero Hunger

By Linda van den Breul
Extreme hunger and malnutrition are still a huge

barrier to development in many countries. About
795 million people are estimated to be chronically
undernourished as of 2014. This is mostly caused
by environmental degradation, drought and loss
of biodiversity.
08
SDG 2 : No Hunger
What? When faced with the different SDGs, we Understanding your value chain
SDG 2 is a commitment to end hunger and see that companies tend to focus on SDGs For other companies it could be useful to
all forms of malnutrition by 2030. This is they have the most direct impact on, for focus on their value chain, and primarily
not only related to achieving food security example energy efficiency. These priorities on proper sourcing. Understanding
and improved nutrition, but also related to may be in contrast to what consumers see your value chain could shed light on the
sustainable and productive agriculture. as the most important global challenges, impact your company has, also if you do
The second SDG interconnects with many where hunger is a top-5 priority. Although not have local presence. For example,
other SDGs. For example, ending hunger the problems around hunger and emphasis on basics, such as respecting
also leads to ending poverty (SDG 1). malnutrition seem local and far away, we local land rights, could have a large positive
Research shows that countries may lose can all contribute, also if your business is impact on local farming and local food
2-3% of their gross domestic product not active in developing markets. sustainability and security, but a minor
(GDP) as a result of iron, iodine, and zinc impact on your own business. Partnering
deficiencies. Therefore investments in How? with local farmers and others throughout
malnutrition could yield enormous benefits Examples of sources of hunger are food the value chain improves the productivity,
in improved earnings and healthcare price inflation, land rights and ownership, sustainability and viability of local farmers
spending. In addition, there is also a strong increasing emphasis on export-oriented and communities. This subsequently
connection between ensuring availability agriculture, drought, war, over-fishing and contributes to achieving SDG 2. Although
and sustainable management of water low crop yields. Companies from various supply chains might be large and opaque,
(SDG 6), taking action to combat climate sectors have an impact on these sources this should not discourage companies
change (SDG 13) and zero hunger (SDG and can therefore improve the situation. from upholding the highest standards
2). Solutions for these problems, such as Below are specific examples of actions that of sustainability in sourcing practices,
sustainable farming and increasing use businesses can take in order to contribute enhancing traceability of input materials
of agrotechnology could solve multiple to the realisation of SDG 2. and demonstrating transparency in the
problems at once. This blog will show supply chain, since its global impact is of
that many companies, also with no direct Prevent food price inflation and high importance.
business in the countries affected most support micro-finance
by hunger, can contribute to achieving the Food price inflation makes nutrition Other examples
goal of ending hunger. unavailable for large parts of the world. It There are also many other examples
therefore makes sense for financial and of companies that focus on alternative
Why? trading companies to look at their impact areas to eradicate hunger. Reducing food
Eradicating hunger and malnutrition in the on food price inflation. Being aware of your wastage is a major topic for food retailers.
world could be directly beneficial to your impact on food price inflation, for example Walmart is now selling ‘ugly’ food and is
company. In addition, your company could through soft commodity trading or other working to obtain 100% of the suppliers’
have a bigger impact on the problem than investing activities, could be a good first harvest, which increases competition
you might initially expect. step. One step further, we see many across the industry by doing so. Companies
(investment) banks and pension funds that are completely unrelated to the
In SDG 1 we discussed the direct benefits refrain from these kinds of investment. food industry are contributing as well.
for companies when adhering to the SDGs: Another more positive approach for the For example, US game developer Zynga
it can attract talent and create internal financial industry is supporting micro- contributes by giving gamers the possibility
support, and business and future markets finance initiatives. These micro-finance to buy in-game gadgets that support the
can be created. In addition, we already see initiatives can fund farmers to be self- United Nations’ World Food Program4.
direct benefits for Western companies sustainable and improve agricultural
committed to eradicating hunger and productivity and sustainability, thereby
malnutrition. Consumers today are more increasing food security for the local
prepared to pay for products that are community.
committed (directly or indirectly) to one or
several of the SDGs.
09
SDG 3 : Health and Well-Being
SDG 3: Good Health and Well-Being

By Jacqueline Olivier
At this moment in time, more than 6 million children die before

their fifth birthday every year, hundreds of women die during
pregnancy or from child-birth related complications, only 56% of
births are attended by skilled professionals, and AIDS is now the
leading cause of death among teenagers in sub-Saharan Africa.
What? possibilities. Innovation can open up How?

Ensuring healthy lives and safety and markets, lead to a new set of customers, Food technology
promoting the well-being for all, is and can also expand the product One way to use innovation in creating
essential to sustainable development. assortment. But most of all: it can give an healthier lives is to develop or invest
Major progress has been made over the organisation a competitive advantage over in food technology. For example,
past years in reducing child and maternal its competitors. Initiating an innovation micronutrient innovation. Micronutrients
mortality, increasing access to clean water that relates to healthy lives and well-being are essential building blocks that have
and sanitation, and treating life-threatening can therefore not only help organisations, a profound impact on health. While
diseases. However, there is still a lot of but also people living under unsafe and they are only required in tiny quantities,
work to do. This is why SDG 3 focuses on unhealthy conditions. micronutrients are the essential building
ensuring healthy lives and promoting well- blocks of healthy bones, brains and bodies.
being for all. Increased productivity & employee There are some companies that have
satisfaction developed effective micronutrient delivery
SDG 3 is also linked to various other SDGs. Safety is a fundamental human right systems that are culturally appropriate
For example, SDG 2 and SDG 6 since throughout an individual’s daily life, as and cost-effective, such as fortified rice
hunger, infected water and unhygienic can be seen in Maslow’s Hierarchy of kernels with encapsulated micronutrients7.
living conditions can lead to infectious Needs Pyramid6. This means that a safe It is especially attractive to developing
diseases and could affect the health of working environment is essential as it countries as it is a relatively cheap food
people. Another link exists with SDG 8 positively contributes to the health of an product that can be locally sourced by
since unemployed individuals tend to be in organisation’s employees. Besides, it is smallholder farmers. This example of food
worse physical and mental condition. also beneficial for the organisation itself technology could significantly increase
since a safe working environment increases health in developing countries, which
Why? productivity, employee retention rates, subsequently will lead to a prolonged
Competitive advantage employee satisfaction and a positive brand lifespan.
At Deloitte, we believe that innovation image. The latter is based on the fact that
is necessary to survive5. This applies Health & Safety is increasingly integrated
to all facets of an organisation—and in sustainability reporting practices, which
sustainability practices are one of them. creates transparency and builds trust with
But thinking that sustainable innovation various stakeholders. All of the previously
is important is one thing; freeing up mentioned factors are subsequently
money and resources for innovation goes reflected in an organisation’s overall
a step further. The art is to develop new performance. The higher the productivity
products and services that meet customer and employee satisfaction is, the more
needs—healthy and safe lives in the case likely it is that an organisation will flourish in
of SDG 3. Innovating to ensure healthy the market.
lives can provide organisations with many
10
SDG 3 : Health and Well-Being
80/20 Rule
Although one might think that Health & “The art is to
Safety improvements are only necessary
in developing countries—there is still a lot develop new
of work to do in developed countries as
well. But how does one develop a safety products and
culture? In both cases, organisations can
analyse accidents that occurred in the past. services that meet
This can reveal which 20% of the hazards
cause 80% of the accidents on the work customer needs—
floor—also known as a Pareto Analysis8.
These hazards can be of mechanical, healthy and safe
physical, chemical, psychological or
electrical nature. An organisation can lives in the case of
identify them by means of safety audits,
workplace inspections, accident/incident SDG 3.”
investigations and safety analytics such
as predictive modelling. Once the hazards
have been determined, a plan should be
established to decrease their potential
threat. An organisation can increase safety
by, for example, replacing equipment,
developing Standard Operating Procedures
(SOPs), and by providing work procedure,
skills and on-the-job training. However,
it is essential to have management
commitment and a skilled support-
management team that implements the
safety plan. This way it is more likely that
safety plans are successful, and that health
and well-being are ensured for employees
in both developed and developing
countries.
The previously mentioned examples are

just two ways of how organisations can
contribute to achieving SDG 3. It is up to
organisations themselves to explore the
wide array of possibilities, and to determine
which actions fit their organisation’s
business model best. Have you already
started exploring?
11
SDG 4 : Quality Education
SDG 4: Quality Education

By Jasmijn Korver
Ongoing armed conflict has caused an increase in the number

of children out of school. Also, children from the poorest
households are up to 4 times more likely to be out of school
than children from the richest households. Disparities between
rural and urban areas also remain high.
What? Skilled workforce and increased wages schools and investors in this industry. The
In recent years, major progress has Providing education for employees will education market is constantly growing and
been made towards increasing access develop human capital that is required it is forecasted that education technology
to education at all levels and increasing to create a skilled workforce. A higher investment alone will reach $252 billion by
enrolment rates in schools, particularly educated workforce will lead to higher the year of 2020. Some examples of current
for women and girls. Not surprisingly, wages and thereby more disposable top edtech companies are Duolingo9,
inclusive, equitable and quality education is income for consumer spending. For Noodle10 and Knewton11.
a key enabler of sustainable development. example, one additional school year can
However, children, youth and adults are increase a woman’s earnings by 10 to Engage in partnerships
still being confronted with discrimination 20%. This will lead to societies with more In addition to making individual
when it comes to access to quality learning disposable income for goods and services, contributions, it is also effective to engage
opportunities, despite international while at the same time strengthening in partnerships to support collective
affirmation of the right to education. women’s empowerment in families and action. Businesses have the opportunity
SDG 4 strives to combat this inequality communities. to engage in global education initiatives,
and promotes learning for all. Moreover, offering a diverse variety of partnerships
this goal holds the ingredients to fuel Brand leadership and corporate with governments and education
sustainable growth by building social reputation organisations across the globe. Some
cohesion and stability, and supporting By investing in education, several examples of educational partnerships that
human rights and equality. According to opportunities for businesses can arise. you could engage in are among others,
the United Nations, SDG 4 could be seen For instance, it can result in new markets One Eleuthera12 (center for Training and
as the golden thread that runs through all and customer bases. Looking from a brand Innovation) and the ILead Program13 (center
17 SDGs. perspective, consumers show willingness to promote a reading culture among
to buy socially conscious brands. In children living in rural areas).
There is a tremendous potential for the addition, shareholders of large companies
private sector to contribute to SDG 4, have expectations that these companies Develop capacity of the future
and we hope this blog will inspire you and manage their social impact. workforce
provide you with new thoughts on this Businesses should identify current and
topic. How? future competencies needed for the labor
Edtech market, and make sure to design and
Why? Digital connectivity plays a critical role in implement appropriate training programs
Investing in education is essential to bettering lives and it provides access to for their workforce. Also, businesses can
develop a skilled workforce for the future, unprecedented knowledge for billions invest in (basic) education in developing
increase productivity and to improve of people worldwide. As a result, more markets in order to improve the future
economic growth. When it comes to and more people have access to (free) talent pool. In addition, businesses should
education, businesses have the potential education online. Tech companies from also keep in mind that ageing population
to make an impact in the education sphere Silicon Valley and other regions have provides significant opportunities for
by being an effective partner in improving begun providing solutions to problems sustainable development through the
education systems and learning around the ranging from adaptive learning to global active participation of older generations
globe. For businesses, several incentives access of high quality education. This in the economy, labor market and society
can be recognised to get engaged with type of education technology, also known at large (e.g. by unpaid care work, political
SDG 4. Please find a selection of these as edtech, is getting more and more participation and by working beyond
incentives below: important with regard to learning across retirement age).
the globe and in the last few years there
has been a surge in investment from
12
SDG 4 : Quality Education
13
SDG 5 : Gender Equality
SDG 5: Gender Equality

Gender inequality still occurs everywhere in the world. This can range
from huge inequalities in the labour market in some regions, to sexual
violence and exploitation, the unequal division of unpaid care and
domestic work, and discrimination in public office.
What? Impact on businesses Also equal pay can contribute;

The fifth SDG is about eliminating all forms Gender equality could also enhance this is what Jean-Pascal Tricoire, CEO of
of discrimination, violence and harmful business performance. There are several the French corporate Schneider Electric,
practices against women and girls. In studies16 that find a positive relationship wants to do and he announced to eliminate
addition, it is about recognising and between company performance and the gender pay gap for all its 150,000
valuing unpaid care and domestic work, a more diverse board, for example employees by 201719. A good starting point
ensuring women’s participation and equal on returns, margins and stock market is creating awareness of gender equality
opportunities and ensuring universal performances. One of the reasons is and investigating your own HR data and
access to sexual and reproductive that diversity of thinking and opinions is existing policies.
rights. Promoting gender equality and essential for the success of a business.
empowering women is a stand-alone goal Also an improved reputation is a frequently Empowering women in the value chain
and it is also part of many other SDGs, heard argument for companies to support Also at multinationals we see that
where it can be both an objective and a more gender equality and women improving gender equality goes hand in
part of the solution for these SDGs. empowerment. hand with tackling business challenges.
An example where a global leader tackles
Why? Attract and retain talent supply chain problems by empowering
Positive impact on the economy Promoting gender equality is also key to women comes from Unilever. Hindustan
Besides that gender equality is a attract and retain talent, which can improve Unilever, the Indian subsidiary of the
fundamental human right, empowering productivity. Today more women than global consumer goods giant, had trouble
women and girls is essential for economic men are enrolling in Western universities, accessing the small villages outside its
growth. We are already improving, as making women a vital talent pool. Research distribution network in India. Their solution
research groups estimate that the US also shows that employees, both men was project Shakti20, an initiative to create
economy would be 11% smaller today if and women, are less willing to switch jobs a female entrepreneurial network. Unilever
women’s employment patterns would not if they have a positive perceptions of an provides training in entrepreneurial
have changed in the past 30 years14. But organisation’s ‘diversity climate’17,18. skills and teaches the women about the
there is still a long way to go. Goldman company’s products. Since women are
Sachs, an investment bank, calculated that How? often the primary purchaser and consumer
eliminating the employment gap between Solutions to keep diversity in the of Unilever’s products this made a lot of
man and women would add 9% to the US workforce sense. Currently this network consists
GDP and 13% to that of the Eurozone15. Many companies are confronted with of 72,000 micro-entrepreneurs making
reduced productivity as a result of losing an income by actively promoting and
talented female staff. This problem distributing Unilever products. Other ways
worsens when losing women in the ranks to empower women could be to support
leading to executive leadership positions. the development of marketable skills,
Solutions to this problem in practice assisting women in finding and retaining
include more flexible work policies, jobs and supporting equal social and
mentoring and more gender engagement. economic rights.
14
SDG 5 : Gender Equality
“Besides that gender equality is a

fundamental human right, empowering
women and girls is essential for economic
growth.”
15
SDG 6 : Clean Water and Sanitation
SDG 6: Clean Water and Sanitation

By Jennifer Muller and Erica Kostense-Smit
Water scarcity affects more than 40% of people around the world. This
is estimated to increase significantly due to global warming, increasing
drought and desertification. It is only a matter of time before at least 1 in
4 people will be affected by water shortages.
What? Inequality How?

SDG 6 stands for access to safe water In many countries, especially women pay Know and use your supply chain
sanitation and sound management a high price for the water shortage and Water is a source that most companies can
of freshwater ecosystems, as they lack of sanitation: either through time- directly influence because of the important
are essential to human health and to consuming water collection (in sub-Saharan role in the value chain. If businesses
environmental sustainability and economic Africa women spend 40 billion hours a year want to influence water usage and water
prosperity, according to the UN21. Over 2 collecting water, which is the equivalent supply, they need to do two things. Firstly,
billion people currently live in areas defined of the French workforce for one year) or they need to identify water usage within
as having excess water stress and it is not having access to proper sanitation at their own business for both primary and
expected that in some areas this water schools. Women therefore tend to run a supporting processes (such as toilets
stress will increase and eventually escalate risk of missing out on proper education, and catering). Secondly, it is important to
to water scarcity22. which could make up to half the workforce clearly map the water usage and access to
not as skilled or available as it could have clean sanitation for employees within the
We’ve identified a tremendous potential been. supply chain as well as to identify the span
for the private sector to contribute to SDG of control in that supply chain. This can
6. How? Hopefully we can inspire you with Business sense contribute to the determination of where
this blog. Many businesses depend on water. They and how the most impact can be made.
either need it for their primary processes Actions can vary from partnering with local
Why? (like beverage companies, farmers or textile suppliers to changing the sourcing strategy,
The benefits of clean water and sanitation companies), sourcing of products that design of (primary) production processes
may sound obvious but go deeper than just depend highly on water for production to even changing business models (for
aiding basic human hygiene and health. (like fashion or apparel industry), or example, transition from less ‘disposable’
If we continue like we are doing now, the their consumers need water to use their fashionable clothing collections to more
predictions are that 1 in 4 people will be products properly (think shower products, timeless designs) in such a way that water
affected by recurring water shortages, food and beverages). These companies do usage or water pollution is drastically
and according to the UNDP (United Nation not wish to cease production due to local reduced.
development program)23, this also leads to water shortages nor do they want their
food and energy insecurity as well as worse client to use their products less often as a
environmental health. These aspects all result.
have economic consequences.
16
SDG 6: Clean Water and Sanitation
It is important to be aware of the broad Sharing knowledge can also be achieved A clear example of a commercial solution
span of control that companies can have by training and educating employees. is the designed chemical home toilets,
on water demand and supply and access Businesses could train their employees, an alternative to paid-for public toilets
to clean sanitation for employees and for example, on water usage at home and designed by Unilever, used in Ghana as
their families. For instance, companies in at work. Water usage at home is especially part of the Clean Team project. Almost
the construction industry can contribute important in developing countries, where 8,000 people are already using the toilets.
largely in terms of preventing water knowledge of proper water usage in The project has also created employment
pollution, since this industry is responsible household situations is often insufficient. for almost 40 people, stimulating the
for around 4% of the particulate emissions local economy. Projects and research
with more water pollutions incidents than Commercial opportunities: offering focusing on the circular economy and
any other industry24. clean water and sanitation water management/sanitation are also
Water scarcity solutions are eminently the conducted. An example of this is Veolia
Share your knowledge type of solutions that allow businesses to using recycled wastewater from the
On topics like water, which are quite get to the forefront and to create change Gramman reservoir to produce potable
complex because of the interdependence on a larger sale via market-driven solutions. water for the city of Windhoek in Namibia.
with other topics (e.g. inequality and One example is the Toilet Board Coalition
climate change), it is key to share and (TBC), a global business-led coalition of
enhance knowledge. companies, governments, experts and
NGOs working together on developing
Businesses can play an important role in commercially sustainable and scalable
this. Reporting on their own performance solutions to the lack of sanitation25.
is a good start; reporting on performances
in the supply chain the ultimate goal.
Reporting guidelines like the General
Reporting Initiative (GRI) could support
organisations in disclosing data with
specific indicators defined for the topic of
water. Sharing performance could act as an
incentive for organisations to set targets
and actively manage progress. Companies
that are already reporting on their water
performance are among others Nestlé and
Heineken.
17
SDG 7 : Renewable Energy
SDG 7: Affordable and Clean Energy

By Jennifer Muller and Erica Kostense-Smit
As the global population continues to grow, so will the demand for cheap
energy—and cheap energy relies on fossil fuels. This increases the greenhouse
gas emissions significantly, unless we start investing in renewable energies.
What? Long term value and cost reduction Nevertheless, we know that:
SDG 7 focuses on energy accessibility. Right The list of societal benefits of access to • The transition is eminent and will pose
now, one in five people worldwide do not clean energy is endless, and numerous new challenges for businesses.
have access to electricity. The problem is other examples can be provided. In fact, • Fossil fuels will become scarcer and/or
concentrated in Africa and Asia. many publications about the energy expensive but it will probably take some
transition will confirm this29. However, the time before society can function without
Having an SDG about energy accessibility question that many organisations ask is: fossil fuels.
might seem odd at first sight. A paradox Why should I make this my problem? Our • The most sustainable energy is energy
even, since energy usage accounts for answer is simple: Because it makes good which is not used.
approximately 60% of global greenhouse business sense to do so. • There is still a huge potential for energy
gas emissions26. However, energy reduction that still needs to be explored.
accessibility is often a prerequisite in First of all, we know that an energy
achieving many other SDGs—it therefore transition is eminent. Although this is It is therefore essential that organisations
makes sense to have an SDG dedicated to great news for SDG 7, this also goes hand take energy efficiency seriously. As it
this topic. On top of that, SDG 7 is not only in hand with new challenges for society can help them to become less vulnerable,
about energy accessibility. It is also about and companies. For example, transitions and to preserve fossil fuels for those
the energy transition where traditional from central to more local production who cannot afford to invest in
fossil fuels will gradually be replaced by and more off the grid solutions will result alternatives. In fact, the business case for
more sustainable, renewable energy in a less controllable environment. This energy efficient products is
sources. can impact businesses to great extent. acknowledged by many investors
In addition, energy prices are not high and businesses, which show that both
Why? enough to stimulate organisations to invest value creation and cost reduction can be
Impact on societal health in renewables, and prices for CO2 are not achieved. This has led to more
As previously mentioned, accessibility nearly in the range that they should be to investments being made in the field of
to sustainable energy contributes to the incorporate all real societal costs. energy, as discussed in Deloitte’s 2017
realisation of many other SDGs, such as Renewable Energy Outlook 30.
SDG 3. That SDG focuses on ensuring Secondly, we do not know exactly how the To illustrate this: it is argued that for
healthy lives, which can be closely linked to energy transition will influence companies each dollar invested in energy-efficiency
sustainable energy. For example, access to since this relies on many factors. Examples measures, around $2 can be saved in
energy can have a direct effect on societal are global energy demand, local taxes, investments in electricity supply, and up
health, since many essential facilities like stakeholders and innovations. to $4 in electricity costs of the
hospitals cannot operate without energy27. life-cycle of a product. Demand for
Furthermore, the need for clean energy energy-efficient products could grow
regarding societal health can be illustrated 7-8% on an annual basis, reaching the
by the striking example that currently 2.8 value of $530 billion in 20 years31.
billion people rely on wood and coal for This shows that investing in energy
cooking and heating. This results in severe efficiency can actually create financial
indoor air pollution, estimated to cause gains in addition to societal gains
over 4 million premature deaths per year28. for businesses and organisations.
18
SDG 7 : Renewable Energy
How? The two previously mentioned measures Another example is, again, one from the
Many might think enough has been require investments in technology, and hospitality sector. An upcoming trend
said and done about energy reduction. companies usually deploy a payback in this sector is the substitution of meat
However, we see that there is still a huge period on investments of 3-10 years. for vegetables in meals. This substitution
potential out there that is not utilised. Combined with this are the intangible will reduce environmental impact, which
We would like to illustrate this with two benefits often forgotten in the business consists for a large part out of CO2
examples. case. For example, research has shown emissions. In total, the environmental
that the majority of the customers is impact of a meal when substituting
Primary processes more attracted to eco-friendly hotels. meat for vegetables reduces by 25%35.
The first step organisations usually take Especially measures in the field of energy This example also shows that multiple
is looking at their primary processes. are valued by hotel guests33. environmental goals can be achieved:
We see that, especially in production serving more vegetables compared to meat
environments, organisations are very Supply chain responsibility also led to less food waste. In addition, if all
familiar with measuring and controlling In addition to looking at the primary hotels in the Netherlands would substitute
energy consumption. However, in less processes, organisations are increasingly more vegetables for meat, it could create a
technical environments, this is still looking at their entire supply chain. procurement advantage of up to 7 million
uncommon. Reasons for this could be that This is in line with the trend regarding Euros36.
it is not clear who is responsible for energy transparency on organisational impact 34,
reduction (governance issues), or that the whereby actual responsibility is being The previously mentioned examples in
changes made have only been incremental. taken for the acts and activities of different areas (technology, data analyses,
suppliers. When looking at the supply food) demonstrate the diversity of
An example of a sector that has recently chain, organisations often seek for energy possibilities there are to contribute to
been taking serious steps towards energy efficiency methods that decrease CO2 SDG 7. What they all have in common is
efficiency is the hospitality industry. emissions. that they contribute to society at large, but
Research has shown that electricity is more are also of benefit to the (financial) position
than half of the environmental impact For instance, one of our clients was able to of organisations.
caused by hotel chains32. Measures that are reduce the CO2 footprint of a major product
being taken are: they have with as much as 30%. This by
• Contributing via construction: energy can simply introducing a method to require
already be saved by simple processes like suppliers to report their CO2 footprint,
creating larger windows with more have them make plans about improving
natural light. This means that less energy efficiency, and using this data
electricity is needed to illuminate rooms. when selecting suppliers. By comparing
• Contributing via technology: by using suppliers to peers one can identify possible
more smart sensors, further reduction ‘weak suppliers’ and ‘strong suppliers’, and
of energy can be achieved while subsequently help them to improve their
enhancing user experience. footprint.
19
SDG 8 : Good Jobs and Economic Growth
SDG 8: Decent Work and Economic Growth

By Michiel van der Valk and Erica Kostense-Smit
Although the global economy continues to recover and the number of workers
living in extreme poverty has declined, there are still widening inequalities, and
not enough jobs to keep up with a growing labour force.
What? Why? However, there is still a misconception

Inclusive and sustainable economic The growing world population and the that this only occurs in the developing
growth, employment and decent work for increasing level of globalisation lead to world, or only in certain industries. For
everyone forms one of the cornerstones more responsibilities and opportunities. example in Europe, forced labour
of sustainable development. However, Many of these opportunities can be found remains the most commonly
for many vulnerable groups like migrant with the vulnerable groups mentioned reported form of modern slavery41.
workers, lower educated people, and above, as there is still much room for • Digitalisation is going fast, and greatly
people with disabilities, access to work sustainable economic growth. It is affects the job market and
under the right conditions is still far from therefore highly encouraged to enable and the way people work. The way people
a given37. Despite the positive global involve developing countries in order to communicate changes as companies
developments that have occurred, such as achieve sustained growth. However, there are becoming more like interconnected
the reduction of child labor, this problem is are some risks in the quest towards a more networks. The 2017 Deloitte global
still significant. In fact, it is estimated that sustainable economic growth: human capital report42 has an
in 2012, 168 million children were involved • The employment market changes rapidly. interesting section on diversity and
in child labor of which a substantial group A recent study from Deloitte shows that inclusivity, providing insights in the
worked under dangerous conditions. The robotisation can create new jobs on the global developments from an HR
uproar of migrant workers working in the one hand, but on the other hand it perspective. Examples mentioned to
Qatar 2020 World Cup stadium is just one replaces repetitive and often lower support sustainable economic growth
example of both the scale and the public paid jobs39. This poses the risk of are to use technology and data to identify
relevance of this problem38. unemployment, especially for vulnerable problems and measure the effect of
employee groups. According to the ILO, projects, and to make sure that the entire
Containing both 2020 and 2030 targets, over 60% of all workers lack any kind of organisation commits to this goal—hence
SDG 8 sets the foundation for quality jobs employment contract. Expected is that moving beyond HR.
that stimulate the economy whilst not by 2019, more than 212 million people
harming the environment. With a focus on will be out of work, up from the current
education (SDG 4), equality (SDG 5), and 201 million40.
access to finance, SDG 8 interacts with • Beyond the risk of unemployment lies
many of the other SDGs. Facilitating work the issue of forced labour. In 2016,
under the right working conditions could, over 40 million people were, in what
for example, help alleviate poverty (SDG they call, ‘Modern Slavery’. This mostly
1), increase overall well-being (SDG 3), and occurs in industries like domestic work,
create opportunities for a better future. agriculture, mining, building industry
and manufacturing.
20
SDG 8 : Good Jobs and Economic Growth
How? A flexible workforce

Sourcing across borders Another example would be to create a
The first example concerns a company that workforce that is able to adapt to changing
sourced its products mostly outside of environments. This can be achieved by
Europe. The intention of this company was focusing on programs that stimulate
to become a more responsible partner in permanent learning, in which gamification
its supply chain, which means that it aimed can play an important role. One of the
to reduce its environmental and societal effects of gamification is that it can create
impact. The specific points of attention alignment between different departments
were already known by the company, in a company. To illustrate this: a game that
though they required help from Deloitte in focuses on creating shared goals helps
developing actions that would reduce their increase interaction between employees.
impact. Employees get a better understanding
of each other’s strengths and qualities,
Together with this company, Deloitte which stimulates collaboration. This
translated the points of attention into can help employees adapt to changing
definitions that had a clear meaning to working environments and improves the
the company. This would make it easier atmosphere on the work floor, which in
to understand the challenges at hand. turn creates better working conditions.
Subsequently, measurable values were
“The growing
developed, which helped the company to
improve the measurement of the impact
world population
on natural resources and the effect on its
employees. Another helpful action was
and the
to compare performances of different
member firms, as well as sharing their
increasing level
best practices and lessons learned. The
resulting action plans and additional
of globalisation
trainings now help increase both the living
conditions of the employees, and reduce
lead to more
the impact on their environment.
responsibilities
and opportunities.”
21
SDG 9 : Innovation and Infrastructure
SDG 9: Industry, Innovation

and Infrastructure
By Robbin-Jan Haar
Two drivers that are crucial to economic growth and equal access to information are
infrastructure and innovation. Especially with over half the world population now living
in cities, and the fact that 4 billion people still do not have access to internet.
What? How? Stimulate research initiatives to drive

SDG 9 ‘Build resilient infrastructure, Think differently about logistics sustainability
promote inclusive and sustainable Thinking differently about logistics is key Innovation in the digital era isn’t a
industrialisation and foster innovation’, to make changes to a field of business that concept that is exclusively exploited from
relates to investments made in industry, has been optimised to near perfection within the organisation, as bright ideas
innovation and infrastructure to drive over the past century. Innovations like come from everywhere and people are
economic growth. You might expect self-driving trucks, truck platooning, or increasingly willing to share their ideas—
that this is particularly relevant for less autonomous ships are great initiatives that both online and offline. The University
developed countries, but SDG 9 is highly may very well alter the field of logistics, of Twente, for example, hosts the think
relevant for developed countries where especially from a cost perspective. But tank ‘Create Tomorrow’ for which about
environmental challenges and energy these innovations do not change logistics— ten organisations provide their most
efficiency may be driving the need for SDG they merely substitute for what we already challenging issues every year that students
9. Industry, innovation and infrastructure know. Changing logistics to the future of can solve46. Fun fact: in this year’s edition of
benefit economy, communication, the mobility involves thinking differently about Create Tomorrow, half of the cases related
environment and access to information; logistics, for example through new urban to infrastructural challenges. Clearly SDG 9
relevant for every nation. supply concepts like smart lockers or is on every agenda.
same-day-delivery pick up points. A perfect
Why? example of this is the Dutch online retailer Teaming up with universities or
With an ever increasing world population, bol.com who partnered with Albert Heijn to participating in think tanks may help
more and more people living in cities and open over 700 pick-up points at the same organisations to think big and step aside
rising prosperity, infrastructure becomes place where consumers do their grocery from the regular path, help to closely
more important every day—and not only shopping44. think about organisational challenges, and
in terms of asphalt on the ground. It is provide clear solutions to those challenges.
true that travel times are increasing, yet in Furthermore, the future of mobility
an era where not the physical but digital may involve Uber-like last mile delivery
highway is key to economic growth, 4 options that make smart use of existing
billion people do not have access to the commutes to deliver packages right to your
internet. With improved physical and digital doorstep, or to smart lockers. These asset
infrastructure products and services will sharing or crowd logistics options allow
be more accessible, transparent and cost- transportation companies to accomplish
efficient. Investing in industry, innovation more and take better advantage of their
and infrastructure also further creates own networks’ capacities. Delivery is
and develops jobs, improves production expected to change from a necessary evil
capacity, reduces the carbon footprint and to a differentiator for customers, while at
leverages data usage in production chains. the same time fostering innovation and
Industry 4.043 is a perfect example of how relieving infrastructural burdens45.
investments related to SDG 9 can enhance
production, develop the workforce and
leverage data used, ultimately to prosper
economic growth.
22
SDG 9 : Innovation and Infrastructure
Board the industry 4.0 train

Another way to get engaged with SDG 9 is
to board the industry 4.0 train—joining the
fourth industrial revolution. The manufacturing
industry has re-invented itself for several
times in the past few centuries, mostly related
to the physical elements of manufacturing
processes. Now, with ever-increasing data
gathering abilities, the manufacturing process
can be improved by letting insights from
manufacturing data drive the manufacturing
process.
The German chemical giant BASF, for example,

connects their periodic safety inspections to
a digital platform in which mix-ups between
different pieces of equipment have been
made virtually impossible, increasing plant
safety and worker safety47. Deloitte Germany
showcases top-notch industry 4.0 innovations
in their Digital Factory located in Düsseldorf.
This candy shop for tech enthusiasts allows
(potential) clients to play around with industry
4.0 factory solutions in a tangible way48.
Industry 4.0 relates to inclusive and sustainable

industrialisation, innovation, and may also
affect infrastructure: smart city49 elements
that connect the physical with the digital
increasingly find paths into our lives. A very
simple but great example is the underground
parking garage that shows green lights
above the lots to easily indicate what specific
parking lot is vacant, preventing driving in
circles endlessly. And sending you further into
despair with every lap. Only to find out that
someone else took the parking lot before you.
Recognisable? Put SDG 9 on your agenda.
23
SDG 10 : Reduced Inequalities
SDG 10: Reduced Inequalities

By Jasmijn Korver and Jennifer Muller
Income inequality is on the rise: the richest 10% is earning up to 40% of total
global income, whilst the poorest 10% earn only between 2% and 7% of total
global income. This requires the adoption of policies that empower the lower
income earners, regardless of their sex, race or ethnicity.
What? (Income) equality is an issue that has The commercial benefits connected to SDG
SDG 10 focuses on reducing inequalities become a growing concern in society. 10 vary greatly. For instance, having an
within and among countries. When it Not in the least driven by the millennial equal and diverse workforce is known to
comes to reducing inequality among generation. They rank this topic as one increase innovation because of the greater
countries, the least developed countries of the most pressing market fears, as variety in perspectives.
and most vulnerable nations continue to Deloitte’s millennial survey shows51. Also, since the millennial generations view
make inroads into poverty reductions. this topic as important, solid actions and
However, inequality still persists and large The topic of inequality is often discussed effective communication regarding the
differences in accessibility to services like in societal and regulatory spheres. The companies’ efforts to reduce inequality
health and education remain. In fact, while various regulations on diversity and enhances employer attractiveness. Finally,
income inequality among countries have equality are exemplary of this. One commercial benefits can be found in the
been reduced, inequality within countries example of regulation is the quota law, possibilities to open up new markets.
has risen50. To counter this, we should obligating companies with more than 25
not just look to governments and plea people to hire a certain%age of employees How?
for effective policies but acknowledge with distance to the labour market, and Invest in new markets and customer
that businesses have a key role as well. In the action plan for labour discrimination52. groups
order to start to understand the impact Additionally, the EU-directive for non- In the plan of creating more equality,
businesses have on achieving this goal financial information, which came into new markets could be discovered that
and how organisations benefit in return force in 2017, obligates larger companies could offer new business opportunities.
we have written this blog. We hope it can to report on diversity in the board. By An example of this is investing in the
provide you with some new insight and the introduction of the comply or explain health market in emerging countries,
inspiration! regulation, companies risk both reputation e.g. by investing in new technologies or
damage if not adequately explained, or medicine. This gives the emerging markets
Why? fines if not explained at all. Both act as opportunities to grow, and offers along
A 2015 survey of business leaders showed incentives for companies to address the with this possibilities to decrease inequality.
that SDG 10 ranks low on the corporate topic of equality seriously. Additionally, businesses will create new
agenda compared to the other SDGs, commercial opportunities with this, e.g. by
meaning that when firms cherry-pick SDGs, From a more positive perspective, creating a new customer or investor group.
improving equality is usually not one of the businesses can use this topic to stand out
chosen SDGs. In our eyes this is unfairly from their peers and boost reputation. As Not only market types, but also new
so, as working towards SDG 10 can offer so few companies have publicly embraced commercially beneficial customer groups
companies not only social but economic this topic, there is still potential to become could be engaged . An example of this is
opportunities as well. Furthermore, there a front–runner, for example by acting given by the World Economic Forum: they
are regulatory and societal pressures ahead of anticipated regulation like a quota indicate it is worthwhile to invest more in
making it worth considering—or even wise law for female board members, which is the LGBT community. Not only is the LGBT
from a risk perspective—for businesses to discussed frequently. market estimated to be worth more than
start thinking and acting on this topic. $3 trillion, it is also being recognised as a
powerful market force. Furthermore, with
research showing that LBGT customers are
often loyal to a brand when it’s supportive
of LGBT, this creates opportunities for
customer loyalty53.
24
SDG 10 : Reduced Inequalities
Offer equal opportunities to your own Creating equality through

workforce (technological) product and service
The second action that is within the offering
power of the company is to offer equal Product and services-offering companies
opportunities to its own workforce and can sometimes use their own products
with that stimulate diversity. Research has to increase equality and at the same time
shown that companies in the top quartile contribute to the economy and their own
for gender diversity are 15% more likely to market.
have returns above the industry median.
For ethnical diversity, the companies are
even 35% more likely to outperform the For example, the technology sector has
companies in the bottom quartile54. improved the lives of many people in
vulnerable situations by offering them
Equal opportunities does not only mean possibilities to participate in society via,
being open and transparent about among others, e-health options, digital
selection criteria and salary but can also be learning possibilities and online financial
created by showing true flexibility towards services like banking. The provision of the
work schedules. And by making sure that basic services through digital platforms and
people using flexible schedules are not the internet of things can especially have
affected financially—which unfortunately an impact on low-income or undeveloped
still is the case today, especially for countries, but also offers opportunities
women55. for vulnerable people and people in a
difficult financial situation56. Developing and
“Research has
offering those type of products contribute
to equality, and are a new market source
shown that
for businesses, which fits the statement
earlier this article.
companies in the In short, although at first sight SDG 10
top quartile for

might not be the cherry you pick from the
SDG fruit basket, we hope we have inspired
gender diversity
you to reconsider, deliberate, discuss and
decide.
are 15% more

likely to have
returns above the
industry median.”
25
SDG 11 : Sustainable Cities and Communities
SDG 11: Sustainable Cities and Communities

By Erica Kostense-Smit and Jennifer Muller
By 2050, more than 6.5 billion people will live in urban areas; two-thirds of all
humanity. Extreme poverty is often concentrated in these urban spaces, and
governments struggle to accommodate the rising population in these areas. It is
therefore essential to come up with a sustainable planning in order to have safe
and affordable housing and proper infrastructure.
What? Worldwide, it essentially leads to less urban sprawl. Both lead to negative, but
With currently half of the world’s densely populated cities, with the excepted different consequences. However, in all
population dwelling in cities and with levels regions where urban slums have increased. cases, businesses, governments and
of urbanisation expected to rise, SDG 11 Unplanned urban sprawl is known to inhabitants of cities might not all be chasing
acknowledges the importance of cities. enhance CO2 emissions and pollution per the same goals.
Not just as a place to live, but to work, capita and negatively affects sustainable
be creative, conduct business, harbour growth. The report furthermore shows us that
culture, science and much more. However, the increased problem of stress on
due to the nature of cities, they are also Economic Situation urban areas is not just a problem of the
more prone to negative impact like (natural) The health aspect might seem rather developing world but also affects cities in
disasters. For instance, the micro-climate obvious; however, the situation in all regions, including the Western world.
in cities makes them more susceptible for New Delhi also illustrates economic Either through increased poverty and/or
heat and their often coastal locations make consequences57 like a reduction in climatological effects like rising sea levels.
floods and hurricanes a more eminent productivity of the workforce due to illness, This makes it even more important for
risk, together with poverty and crime. For closing of schools and costs of economic businesses to act upon SDG 11.
that reason SDG 11 focuses on ensuring degradation. The situation leads to drastic
that cities become and remain a vast pool and immediate actions that affect mobility So, we have established that effects
of opportunities for all, where everybody and accessibility of the city. For instance, can be diverse, difficult to predict but
has access to basic services like energy, flights were cancelled and transportation unfortunately quite serious. Nevertheless
housing and transportation. was restricted; disrupting not just daily life businesses have the opportunity to
for residents, but businesses as well. contribute to this complex ecosystem of
Why? stakeholders in many ways and through
Environment & Health Complex that contribute to achieving SDG 11. We
You might have seen the front page The situation in New Delhi also shows us highlight some examples below: using
pictures of the situation in New Delhi that that solutions, though sometimes simple technology, obtaining green certifications
have been in the newspaper for the last or obvious, might not be easily achieved, for office buildings and getting engaged in
months, where the smog has become so as different stakeholders have different public private partnerships.
bad that it seems like the city is wrapped in needs and actions are not easily managed.
a blanket of smoke. Not only does it affect For instance, in the case of New Delhi, the
the health of residents, it has dominated smog is caused by a variety of sources like
and changed daily routines. In fact, the farmers burning stubbles, pollutions from
toxicity of the smog in New Delhi was vehicles and factories and a (micro) climate
so high that WHO norms for healthy air that strengthens formation of dust. This
were exceeded multiple times, especially combination of factors leading to issues is
impacting vulnerable groups. different for all cities and does not always
lead to the same effects. In fact, a study
An effect often seen when conditions from the WHO58 teaches us that not all
in cities deteriorate is that people start cities react alike to the changes ahead. For
moving outwards, beyond administrative example, some cities seem to be more
boundaries. This effect seems counter- likely to develop slums, whilst others are
intuitive and is called urban sprawl. more susceptible to the earlier discussed
26
SDG 11 : Sustainable Cities and Communities
How? But even if the list above might seem too Public–private partnerships:
Technology technical or perhaps far-fetched for your A third example of how organisations
Think about the use of drones for aerial company, more direct measures and can contribute to sustainable, inclusive
transportation and inspection, social company relevant action can be taken. cities, is to seek collaboration initiatives.
robots that aid professional care takers Public-private partnerships are often set
in their jobs to diminish loneliness Sustainable office buildings up to contribute to this goal, and gives
for elderly and in that way contribute A direct and very measurable impact businesses the opportunity to contribute
to the inclusiveness of cities, or 3D companies have right now is through their to public initiatives. Examples of this are
printing that reduces waste and enables office buildings. Buildings have a large green deals around cities like the Green
minimal storage, making cities more environmental impact. In fact, they account Deal Smart Energy Cities65, and the
environmentally sustainable. The Deloitte for an average of more than forty% of the Human Cities Coalition66. The coalition
Smart Cities Report of 201559 gives insight world’s energy use and are responsible is focused on contributing to SDG 11
into how making cities more smart through for almost forty% of the CO2 emissions60. and brings together public and private
the use of technology can make them more To assist companies in diminishing the partners to influence the development
resilient. Disruptive technology can play an environmental impact of office buildings, of cities. Example projects are financing
important role. ‘green building’ guidelines can be used. mechanisms for infrastructure projects
Three well-known examples are LEED61, and creating affordable housing.
The internet of Things (IoT) should also be BREEAM62 or WELL63 certification. Though
on this list, as costs for sensors have never each has its own characteristics, it is well As diverse and unpredictable the
been so low and wireless communications worth investing the time to determine consequences for cities and their
are widely available, the possibilities for IoT which type can help you and your inhabitants can be, so too can
are endless. What to think of using sensors company further. Besides, it is not just the contributions to SDG 11, as we hope we
to optimise traffic lights which will increase environment that benefits from a reduction have illustrated above. And it is likely that
the accessibility of cities, or measure of CO2 emissions. Occupants of LEED Gold people, governments and companies
microclimate on roads and indicate optimal certified buildings are for example almost have their own reasons for making them.
waste collection routes, all contributing to a 30% more satisfied compared to non-LEED Either there is a business case, or a
healthy and clean city? rated building occupants due to higher highly motivated CEO, or something else
comfort levels, resulting even in a lower completely. Important is that you choose
Companies can also help in crisis- absence rates64. something you can do well. Do not try to
management solutions so that cities, do everything but focus on what you can
companies and residents can act quickly actually change most significantly in order
when needed. Think about cyber-attacks to make an impact. Set your mind to it, stick
or extreme weather conditions. Relevant your neck out and do not forget to share
in this light is for instance communication and celebrate success—or as we at Deloitte
strategies to streamline the information call it ‘Making an impact that matters’.
from the many stakeholders, their
interests, and facilitate alignment or
problem solving. Digital solutions and big
data are expected to play an important role
in this.
27
SDG 12 : Responsible Consumption
SDG 12: Responsible Consumption

and Production
By Erica Kostense-Smit and Robbin-Jan Haar
Reducing our ecological footprint by changing the way we produce and consume
goods and resources is essential to achieve economic growth and sustainable
development. This can range from efficient management of our shared natural
resources, the way we dispose of toxic waste and pollutants, to recycling and
reducing waste.
What? Create economical and societal value Energy efficiency

SDG 12 relates primarily to promoting A trend is noticeable in which organisations Besides the obvious, and still not
resource and energy efficiency both in focus on adding value to the ecosystem. completely utilised opportunity of
consumption and production. This implies Within this approach, organisations take upgrading to renewable energy sources
that the societal responsibility for SDG 12 responsibility for social, ecological and and efficient heating and lighting plans for
does not only relate to businesses, but economic impact. From source, to end an organisation, the supply chain offers
also to consumers. Doing more with less use. By creating better insights in areas a broad ranges of improvements. An
sounds like a simple return on investment. of influence, positive effects can be example of influence on the ecosystem
Returning less follows the societal trend increased and negative effects reduced regarding energy efficiency, which has
towards a circular economy, which is key in in- and outside of the boundaries of the become more pressing in current society,
maintaining our current standard of living. organisation. is the issue of online delivery and returns
There are huge opportunities to improve for e-commerce retailers. The average
energy efficiency, reduce landfill, increase How? e-commerce-wide return rate lies between
recycling and reduce water spillage globally, Economic and societal value 25% to 40%, while the return rate for
yet they may hardly be known. This blog You need to know the potential in order to brick-and-mortar stores averages around
tackles some of these opportunities related see the potential. Many companies simply 9%68,69. One may argue that returns are
to SDG 12. do not know that their energy consumption made too easy compared to driving back
is above average or where their waste to a store, parking your car or stalling your
Why? ends up. Can we benchmark recycling bike, and waiting in line in front of a counter
Increase savings rates? Do you know where your waste where you have to sign a receipt before
Many organisations are starting to reduce ends up? And which part of production is your return is accepted. Yet consumers
their carbon footprint not only out of an most damaging to our environment? For demand online retailers to make returning
idealistic drive, but also simply because that reason, it could be very insightful to their goods easy, and retailers are also
it reduces costs. In Western businesses, conduct a Life Cycle Assessment (LCA) for incentivised to do this. The reason for this
quick wins often have already been your main products or services. This way, is that fast and easy returns lower the risk
established: adjusted heating systems or you know where in the supply chain the of selling against reduced profit margins70.
lease contracts that involve electric cars. highest CO2 reduction can be achieved.
However, we still see many examples that Technologies such as Internet of Things Returns can be made very efficient and
not all opportunities are detected and (IoT) combined with dashboarding can give relatively emission-friendly from a supply
utilised. Office waste, for example. In Dutch your organisation real-time insights in your chain point of view, yet the real issue
practice alone we have seen%ages of performance on SDG 12, even across your with returns starts with the consumption
residual office waste in comparable client supply chain. of the product. Return-awareness may
situations that range between 10%-60%. therefore be one solution to the problem,
This can actually cost the organisation a An organisation is as sustainable as its third as it encourages potential web-shoppers to
large sum of money. Lighting would be parties. If that third party is a warehouse rethink their consumption.
another example: the UN indicated that that packs your products in boxes double
by switching to energy-efficient lightbulbs the size of the goods you sell, your
alone, 50% to 80% of light-related energy organisation may not be as sustainable
could be saved67. These are just simple as you think. So when you know your own
mainstream examples but there is a world facts and figures, it may be time to get to
out there loaded with possibilities to know those of your suppliers and clients
reduce both costs and carbon footprint at as well.
the same time.
28
SDG 12 : Responsible Consumption
Resource efficiency However, we feel that every step in the Sometimes it can be as simple as making a
The same challenges for energy efficiencies right direction is valuable—no matter how plastic bottle translucent instead of black
are valid for resource efficiency. Luckily, small the environmental benefits, since so it can be recycled. Another example
with the growing attention for and it contributes to awareness. This in turn would be to provide extra bins in order
awareness of the circular economy, more influences culture as well. So, whilst asking to avoid that people use coffee cups as
and more companies see the need and yourself the necessary questions whether mini bins during the day, in order to throw
benefits of embracing ‘circularity’ in order your current business model is sustainable it all out as residual waste at the end
to preserve resources. Very often we in a circular economy, there might be of the day. Very often, your personnel
see that this can be a difficult concept to actions you can take right now. For will have multiple suggestions for small
grasp. Implementing a whole new circular instance: does your purchase department improvements. Listening to these and
business model can also be challenging. take circularity into account? Do they taking action might have a bigger impact
In fact, a recent study71 showed that have mandate and budget for this? Is it than you can imagine.
the barriers to implementing a circular stimulated? How are recycling rates in your
economy are predominantly of a cultural company? Below average perhaps, and Reporting is key to enhance impact
nature. See figure 1. if so, why? Have you asked your recycler Regardless of your organisation’s size,
for insight into your waste streams? Is profits or industry, we believe reporting on
the design and marketing department your organisation’s SDG 12 performance
aware of the impact their choices have might just be the start in stimulating more
on, for example, recycling possibilities of sustainable consumption and production.
products? It might just be the start of putting SDG 12
into action, making an even larger impact
than before. Wonder how you can enhance
your impact? Get engaged with SDG 12.
Figure 1: Heatmap of Circular Economy Barriers (Deloitte and University of Utrecht, 2017)
29
SDG 13 : Climate Action
SDG 13: Climate Action

By Jennifer Muller
There is no country or person in the world who does not experience the effects
of climate change: earthquakes, tsunamis, tropical cyclones, to name a few of the
drastic consequences. The changing climate can have a long-lasting impact on our
climate system, which makes it essential to take action now!
What? Furthermore, an emission reduction How?

To address climate change, countries target of 49% by 2030 has been included SDG 13 is about the core of the Paris
adopted the Paris Agreement at the in the coalition agreement of Rutte III72. agreement: how to prepare for the
COP21 in Paris on December 12, 2015. All For sectors covered by the EU emissions impact of climate change and reduce
countries agreed to work on limiting global trading system (EU ETS), there is currently this impact by reducing greenhouse gas
temperature rise to 1.5 degrees Celsius. an EU reduction target of 43% by 2030 emissions. Creating clarity on how business
This agreement shows the main focus compared to 2005. There are about 450 strategy can have an impact on both
of SDG 13, which is reducing the effects Dutch companies listed under the EU ETS. the consequences as well as the causes
of, and combatting climate change, by These companies represent about 45% of climate change is therefore essential.
reducing emissions. of Dutch greenhouse gas emissions. They Below, we will argue that sufficient financial
should therefore take emission-reducing resources and the use of technologies are
Many SDGs are interconnected; SDG 13 is measures in order to achieve the target of key in contributing to SDG 13.
no exception. Climate change affects, for 49% by 2030.
example, water resources (SDG 6), health Risks and measures
(SDG 3) and biodiversity (SDG 14 & SDG The impact of climate change on your As stated by the Task Force on Climate-
15). The interconnection is therefore a clear business model Related Financial Disclosures, global
two-way relationship: SDGs can reinforce The effects of climate change put pressure warming caused by greenhouse gas
each other, which makes it possible to on almost every revenue stream of emissions poses serious risks to the global
create a positive, upward spiral. businesses, directly and/or indirectly. economy and will have an impact on many
Business models can be affected when the economic sectors73. On global as well as
Why? direct production process of a business/ on a national level, extensive research has
There is no country in the world that does supplier is related to, or depends on, been performed on the impact on floods,
not experience the effects of climate agriculture or water. Rising temperatures droughts, etcetera. Although conducted
change. Ecosystem changes (rising sea may, for example, decrease water with the best intentions, these reports are
levels, drought, biodiversity loss) and resources or harm agricultural processes. often used by policy makers rather than
health & safety damages—and the costs One could also think about air pollution businesses. This is a shame, since they
associated with that—hurt society, harming business processes via polluted can help estimate risks for businesses, as
including businesses. water or other natural products. Especially the (financial) implications of damage to
for suppliers in non-Western countries, assets, bottlenecks in the supply chain or
Regulatory developments natural disasters or extreme weather can logistic issues can have large effects. By
Recent regulatory developments show the affect their business processes. going through the process of such a risk
importance of climate change measures assessment, insight is obtained on how to
and policies. The fact that the Dutch prepare, and on how to create or adjust
Ministry of Economic Affairs recently opportunities for efficient development of
expanded to be the Ministry of Economics new products/services or access to new
Affairs and Climate, shows that climate markets.
(change) is becoming a higher priority.
30
SDG 13 : Climate Action
Energy technologies and its challenges: Financing technologies Secondly, it is important to create clarity
New technological developments can Although the technologies are often on the opportunities of investments for
help businesses to reduce greenhouse available, adopting the technologies often both the business and its stakeholders. To
gas. Reducing greenhouse gas emission depends on the return on investment, create this clarity, risk-scenarios should be
can, among other options, be achieved by which often takes longer for new, formulated to show in what way climate
switching from fossil fuels to renewable innovative solutions. Innovative solutions change and the business are related.
energy. However, challenges are still are frequently compared to more Identifying different scenarios can be done
connected to this transition. The current conventional technologies. This causes following the Task Force on Climate-Related
challenge of renewable energy is to the prevalence of conventional methods Financial Disclosures guidelines: voluntary,
supply energy in the same reliable way over innovative methods due to short-term consistent climate-related financial risk
as the current grids do. This unfolds financial opportunities. disclosures75. These different risk scenarios
the discussion of keeping coal and gas If businesses want to make a stronger show which types of climate change risks
as a backup plan as long as a solution cause for energy reduction technologies, businesses are most vulnerable to, and
is not yet implemented at a high level. one should try to see those investments which opportunities for investment are
The technology exists to transition to more as an exploitation on the long term, present.
renewable energy though. However, since and take long-term impact into account.
this development is still in its infancy, a An example of this can be found in current Matching the goals and targets with the
solid comparison with the current, reliant projects in which systems are being set up needs and ideas of the business and its
energy supply cannot be made. Changing to enable households to trade electricity stakeholders increases the opportunities
to these new technologies therefore takes through blockchain without a third party74. for investments and attaining targets,
courage. For businesses, it means their resulting into a clear contribution to
contribution can be found in setting up Gaining support for climate targets SDG 13.
pilots in their organisations’ ecosystem from stakeholders
in order to boost the renewable energy In order to gain support for decisions on
experience. Room for innovation should climate change outside and inside the
be present to achieve this breakthrough organisation, it is important to create
though, in which financial perspectives play visibility on this topic. Firstly, it is important
an important role. that businesses integrate climate change
in their strategies with clear targets to
monitor. These targets should ideally match
with the demands and preferences of the
organisation and its stakeholders. This
way, clear actions can be taken and it also
creates support for achieving the targets.
31
SDG 14 : Life Below Water
SDG 14: Life Below Water

By Helen Sonneveld
The world’s oceans drive global systems that make the Earth habitable for humankind.
In addition, over three billion people depend on marine and coastal biodiversity for
their livelihoods. Protecting this vital resource is therefore essential for humanity.
What? Why? Also Adidas and Stella McCartney

SDG 14 is about protecting our oceans, Even though a link to the ocean and marine embraced the increasing demand for
seas and marine biodiversity. People are resources is not immediately evident for sustainable fashion by using recycled
very dependent on the oceans and seas as your organisation, there are still multiple ocean plastic in some of their shoe
they represent 99% of the living space on reasons to engage with SDG #14. designs83.
this planet76. Oceans and seas offer huge
economic and social value throughout Meet growing consumer demand Business continuity
the world. As stated in a recent study by It often make us feel hopeless when we see Recycling of (ocean) plastics does not only
Deloitte Australia, the Great Barrier Reef images of a plastic soup roughly the size serve the purpose of meeting growing
alone already has the economic, social of France drifting in the ocean. A number customer demands, it will also continue
and icon asset value of $56 billion. In of organisations, such as The Ocean to become more important for business
addition, the reef supports 64,000 jobs and Cleanup, aim to remove this garbage, but continuity. Since sustainability and social
contributes $6.4 billion to the Australian also consumers increasingly feel the urge responsibility topics move higher on the
economy77. to stop their ‘personal contribution’ to this political and regulatory agenda, it is very
Garbage such as plastic bags, pet bottles plastic soup. The growing demand for more likely that regulations for the use of certain
and old fishing gear pollute our oceans and environmentally responsible products materials such as plastics, fibers or toxic
seas. But also barely visible plastic fibers has led to increased performances substances, become accentuated84. In
derived from synthetic cloths, or toxic for organisations who promote their order to mitigate the risk of being unable
chemicals disposed via wastewater have sustainability commitment. Where 50% to use certain products due to more
an undeniable negative impact. Synthetic of consumers were said to be willing to restrictive regulations, it is essential to
fleece jackets, for example, release on spend more on environment and society keep searching for other, innovative (raw)
average 1.7 grams of microfibers with each friendly products and services in 2013, materials.
wash78. Such contaminations eventually 66% stated that in 2015; and consumers’
end up in our food chain through willingness will keep rising81.Companies that
bioaccumulation and the concentration tap into the opportunity of this expanding
of toxins in larger animals, which leads to consumer base can positively improve
poorer health for people eating these fish79. sales when they bring products to the
The urgency to force back pollution and market that contribute to nature positively.
clean up the oceans is tremendous. As an example, the clothing brand G-Star
According to a recent study published by launched a sustainable collection called
the Environment Science & Technology, the ‘Raw for the Ocean’, where plastics
ocean could end up containing one ton of retrieved from the shorelines where used
plastic for every three tons of finfish if no in their apparel designs82.
action is taken now80.
32
SDG 14 : Life Below Water
How? Eliminate plastic By applying Industrial Internet of Things

Use waste as a resource It makes sense that organisations cannot (IIoT) and analytics to wastewater
A study from McKinsey & Company and adopt new recycled materials in their measurement systems, potential
the Ocean Conservancy estimated that production processes in the short term. defects in the production process
certain plastics will still be recognisable However, quantifying the opportunity can be predicted88. Using analytics on
after 400 years in the ocean85. This gives is a good starting point. Identify, for wastewater composition can also provide
even more reason to find ways to reduce, example, the usage of plastic in the insight on the quality of your upstream
re-use and recycle as much as possible. value chain, and extend this study to process, which can improve decision-
Reducing waste increases efficiency and the larger supply chain. What are the making capabilities. The slightest change
can eventually lower costs. Thinking true costs of plastic disposal? Is it really in wastewater composition can be caused
about waste as a source for new products necessary that pallets, boxes and single by unbalanced production lines, which
will encourage product designers and pieces of products are all wrapped up means that processes are not optimally
manufactures to think critically about in plastic? Has the use of bioplastics using their resources. Value from
their product design process. The Circular been considered instead? And what cleansing wastewater can therefore be
Economy encourages industries to packaging materials are suppliers using gained for both operational performance
consider existing (recycled) resources for that can be avoided? Since the time as for the environment.
the creation of new products (see SDG 12 spent on unwrapping raw materials from
for the Circular Economy concept). One plastic can be allocated as waste, it has If your organisation is more service
of the organisations that incorporated no added value. In case plastic usage is oriented, there are also ways to
circular thinking in its business model unavoidable, switch to bioplastics and contribute to SDG 14. An example is the
is Auping. They strive towards a full eliminate fossil-based plastics where partnership between Deloitte and the
circular organisation by 2020, when possible. Ocean Cleanup. By sharing Deloitte’s
all resources used in their mattresses knowledge and expertise, Deloitte can
can be disassembled and reused for Make value of your wastewater by support The Ocean Cleanup to further
new products. That lowers waste and using analytics professionalise their organisation and
decreases the need for raw materials86. A less tangible way of pollution than operations, so they become more
It has even become easier for plastic is toxic substances mixed into successful.
organisations to check the recyclability of industrial wastewater. Luckily for our
their own products and resources online. European waters, legislation is strict
There are many websites that offer such and the fines on incorrect wastewater
analyses. disposal are high87. Industries put much
effort into wastewater cleansing, which
has led—until recently—to a limited
number of benefits other than sparing
the environment and playing by the rules.
33
SDG 15 : Life on Land
SDG 15: Life on Land

By Robbin-Jan Haar
Land degradation, the loss of arable land, drought and desertification intensifies
every single year. This leads to the loss of 12 million hectares, it affects poor
communities on a global scale and is a leading cause that 8% of the animal
kingdom are extinct and 22% are at risk of extinction. Urgent action therefore is
needed in order to prevent this from happening.
What? Key to survival for many businesses An increasing amount of companies

Research done by the WWF resulted in In 2016, a report by Fairtrade was released recognise that ‘natural capital’ is becoming
the shocking conclusion that our planet warning for the effects of climate change scarce, which is a limiting factor for their
is losing 27 soccer fields of forest every on coffee production. Coffee, the second activities. This applies both to access to
minute, significantly reducing the world’s most valuable commodity exported by resources on the one hand and to the
possibilities to mitigate climate change89. developing countries (accounting for need to reduce the environmental burden
With the world committed to the Paris roughly $19 billion in 2015), faces extinction through production on the other94. Tony’s
agreement, life on land is pivotal in by the end of this century if no significant Chocolonely, for example, developed
changing global warming. At first, facts like action to reduce climate change is followed a ‘beantracker’ system to create more
these may seem as something that would through91. Not only would this have a transparency in their supply chain7. With
be a goal of an ecologically focused NGO, disastrous effect on coffee companies, increased transparency, Tony’s Chocolonely
but due to the cyclical nature of SDG 15, but also on the productivity of other is able to see which cocoa farmers have
this SDG relates to, if not facilitates many companies: employees do not tend to stay supplied what quantity of beans, enabling
other SDGs. This makes life on land a SDG very productive on tea alone. them to source their raw materials in a
worth placing on an organisation’s priority sustainable manner.
list. The coffee industry is just one of many
examples of industries highly dependent Another organisation making big efforts
Why? on life on land. In essence, every business to source sustainably is Unilever. Being
Facilitates other SDGs that depends on any kind of farming either one of the largest users of palm oil in the
Land can be considered the cornerstone has to quit or has to adapt to changing world, Unilever committed to source all
of economic growth: we use land to build, circumstances. And with food and their palm oil sustainably by 2019 (and are
for transportation and to grow crops. agriculture having a global market value of already right on track)95. As palm oil harvest
Without good quality land, there wouldn’t roughly $8 trillion92, it might just be worth is one of the main causes of deforestation,
be economic growth—or an economy at to have a closer look at SDG 15. this links to Unilever’s ambition to have
all, since it would be impossible to ensure zero net deforestation by 2028. One way
a basic standard of life with decent health How? in which Unilever has brought these two
or food. For example, plant life accounts Sustainable sourcing commitments to practice is by cancelling
for as much as 80% of our diet90, making If a chain is as strong as its weakest link, its contracts with one of their palm
life on land vital for human survival. This then a supply chain is as sustainable as oil suppliers when their sustainability
cyclical nature of land makes it the bridge its suppliers. It is for that reason that certification was suspended. Only after
between many other SDGs, like SDG 6 organisations increasingly buy their progress was shown from the supplier’s
which is about clean water and sanitation. raw materials or office supplies from side, Unilever proceeded sourcing again
The amazon rainforest alone evaporates 20 sustainable sources. For coffee alone, from this supplier96.
billion tons of water every day, making this roughly 20% is sourced according to
forest a key source to prevent drought and sustainability standards93 with various
desertification. Drought and desertification labels, seals and trademarks being used
ultimately affect crops and biodiversity, and launched.
leading to low agricultural productivity, and
vice versa.
34
SDG 15 : Life on Land
Another interesting way of sustainable Collaboration and guts

sourcing is changing the way we source For some SDGs the results are immediately
information: for example by using the free tangible, but SDG 15 can be a little
search engine Ecosia97, which donates tougher for organisations to engage with
80% of their profits to planting trees. At and to show immediate effect. Often,
the moment of writing, Ecosia has already sustainability efforts are associated with
planted more than 23 million trees just the prisoner’s dilemma; it only works
through people like you and me using their when everyone is on board. Yet to make
search engine. Information that fights back an impact that matters, we shouldn’t let
deforestation. the prisoner’s dilemma keep us from
contributing to a better world. To make an
Embed proper recycling practices impact that matters, we should just start
Do you remember the last time you threw by building a future. Even if we start small.
that piece of rubbish in the bin while Let’s transform our wasteful future into a
you knew that you should have actually hopeful future. Let’s make an impact.
recycled it? If you do (and I do), then
“With the world

definitely keep on reading.
committed to the
With an average Dutch citizen producing
nearly 8,000 kilograms of waste every
Paris agreement,
year98, waste has a serious effect on
environmental degradation. Europe is
life on land is
doing very well in terms of landfill, but in
the United States, still nearly 70% of all
pivotal in changing
waste is landfilled99, harming water quality,
biodiversity and fertility.
Recycling is one way to significantly reduce global warming.”

landfilling and hence, improve life on land.
Global shoe and apparel brand Adidas
included recycling as part of their supply
chain with their ‘Make Every Thread Count’
programme. Consumers can drop off old
shoes and apparel (not just from Adidas),
which are later picked up by a specialised
company who sorts, distributes and
recycles the material100. You could honestly
say Adidas gets its kicks from recycling.
35
SDG 16 : Peace and Justice
SDG 16: Peace, Justice and Strong Institutions

By Michiel van der Valk
Sustainable development cannot be reached without peace, stability, human rights

and effective governance. The world is clearly divided, and this is expected to increase
even more. Some countries have the luck of experiencing sustained levels of peace,
while other countries are trapped in endless cycles of conflict and violence.
What? Why? Investors and the general public asking

Our globalising world offers lots of Responsible taxation and the Panama for supplier information to be made
opportunities. Through integration papers public can be seen as a second reason
of goods, services, capital and ideas, In April 2016, news was released relating to why SDG 16 can be of major importance.
hundreds of millions of people have been tax evasion or avoidance practices through Organisations should be held accountable
lifted out of poverty and an increasing offshore accounts. Research shows an for their actions, which means doing things
availability of products and services is estimated loss of tax up to 237 billion for right even when no one is watching. Being
observed101. At the same time, globalisation Europe alone104. Although (some of) these transparent can help in cases of inquiry
brings challenges such as unfair trade transactions may be legally justifiable, it is and can be considered a valuable attribute
practices, tax evasion and the unequal the morality that caused the uproar. The of a company.
division of its benefits among people and resulting reputational damage, for both
“Sharing data
regions102. Globalisation comes with an companies and wealthy individuals, offers
increased level of complexity in our supply plenty of reasons why it is beneficial to be
can make an
chains, where the perceptions of risk and transparent and to engage with strong
workplace safety differ per culture103. This institutions.
organization
asks for a level of responsibility.
Supply chain transparency and the
garment industry
more attractive to
SDG 16 focuses on this responsibility,
promoting inclusive and peaceful societies, The tragedy of Rana Plaza in Bangladesh
outsiders or help
with access to justice through accountable where a building collapsed, killing more
institutions at all levels. At first sight, than 1,100 people, occurred nearly five
affect change.”
this might be considered a matter for years ago. Rana Plaza was not the first of its
government. However, technology is kind, but the scale and impact was enough
changing ever more rapidly. This makes to awaken many. In response, the Apparel
it hard for regulators to keep up with and Footwear Supply Chain Transparency
innovation. Combined with increased Pledge was created. Yet, in 2017, only 17
scrutiny from the public, companies out of 72 apparel and footwear companies
and the government have a shared were said to fully align with the pledge
responsibility. standards105. Called out by their name,
companies are now listed with their status
of alignment.
36
SDG 16 : Peace and Justice
How? Supply chain thinking

Dealing with data As touched upon in the Why section,
Availability and access to data is a valuable responsibility does not end at one’s front
resource for organisations. Yet it is gate. It concerns the entire chain, from
important to consider what information cradle to cradle (unfortunately still too
you need, why you need it, who should often to grave). In order to understand an
have access to it and how long it should organisation’s supply chain, it is important
remain available. to realise which suppliers and which sub-
On the one hand, it can be beneficial to suppliers it is involved with.
make data publicly available. Informing
stakeholders about performance, Examples of how to get involved are a
governance, targets and efforts helps supplier code of conduct, a certification
them understand your business. Just the scheme or supplier meetings in which
experience of considering what to report, best practices are shared. Involvement in
how to collect the information and to the chain can point out opportunities for
whom it might be interesting can provide improvement and enhances relationships
valuable insights. Here it is important to with customers, whilst being in control of
not only disclose financial, but also non- the chain. For suppliers, being transparent
financial information. about the work performed and resources
used can be of added value in tenders or
A way for companies to disclose this when providing information for supplier
information would be through annual requests.
reports or on their website. Disclosing
information to the public, ranging Being in control of social topics such as
from crime to safety figures, can help working conditions or environmental
policymakers better understand what aspects such as sourcing of materials can
is going on. Deloitte has also analysed help in responsive and representative
open data through their State of the State decision making. Commitments here can
research, providing insights in, for example, help promote more peaceful and inclusive
education, healthcare, the real estate societies, creating access to justice for
market and (cyber) crime106. all and build effective, accountable and
inclusive institutions at all levels.
Sharing data can make an organisation
more attractive to outsiders or help affect By taking the effort to explore what SDG 16
change. Yet it is important to consider can mean for an organisation, you will find
which information is shared with whom and that it can be a facilitator for many other
why. As of May 25th 2018, the General Data SDGs. Being able to take responsibility in
Protection Regulation (GDPR) is enforced. data, supply chain or governance enables
This effort of harmonising privacy laws was organisations to take on other sustainable
designed to protect natural persons with development practices.
regard to the processing of personal data
and the free movement of such data107. For
more information on how to comply with
this regulation whilst being able to benefit
from the advantages data can offer, we
kindly refer you to our GDPR articles108.
37
SDG 17 : Partnerships for the Goals
SDG 17: Partnerships for the Goals

Today, the world is more interconnected than ever before. This can be of
great help in improving access to technology and knowledge and to help
developing countries in managing their debt.
What? Partnerships benefit the partners How?

The last SDG of this series is the most involved Public-private partnerships
comprehensive one that can enable Many people think that SDGs are a form of Solving complex problems are almost
the other goals. SDG 17 is all about philanthropy. That could be, but in many impossible without partnerships between
collaboration on a global scale. The only instances there is a solid business case both private and public entities. For
way for the SDGs to be realised is when for companies to sustain development example, within Deloitte we see more
people, governments, companies and through global partnerships. and more public-private partnerships to
other organisations cooperate rather than Let’s take a look at Unilever, a Dutch advance smart cities. Whether the goal
compete. This SDG focuses on cooperation consumer goods giant. When the is to improve public healthcare or to
in the areas of finance, technology, trade, multinational firm partnered with local expand free Wi-Fi-access, municipalities
policy and partnerships. governments and health organisations are increasingly looking to partner with
to find a solution for SDG 6, it helped to private and other public organisations to
Why? improve washing habits of a billion people. accomplish their goals. These partnerships
SDG 17 could kill many birds with one The effect for Unilever was a boost in their can help overcome funding barriers and
stone soap sales, while the effect for society was often rely on technology to reduce costs
We all benefit when the world delivers on a 44% reduction of child deaths due to bad and increase value. An interesting example
the 17 SDGs. This would create market sanitation110. comes from the city of New York that was
opportunities of up to $12 trillion annually looking for a solution for its 8,400 pay
and add 380 million new jobs by 2030109. Another example is from Kenyan telco- phones, for which the use for the public
Partnerships are a main way to achieve provider Safaricom, which partnered and income for the municipality decreases
these goals. When governments, people, with political parties and content service every day in the time of smartphones. The
companies and NGOs cooperate, these providers for the 2012 elections to make city of New York formed a partnership
goals can be reached easier and better sure that inflammatory messages were not with Qualcomm, Titan and Control Group
then when acting alone. Also multiple goals broadcasted111. This did not only help SDG to replace the obsolete payphones for
could be reached, killing many birds with 16 by preventing large scale violence, as smart kiosks, offering free WiFi, maps,
one stone. was seen in the aftermath of their previous transportation updates, video calls,
elections in 2007, but also ensured that the smartphone charging and more. Due
telecom company could operate in a more to an advertiser model, the partnership
stable country which increased revenue could fund the project without public
potential and reduced operational costs. In funds and even increased the $17 million
addition, the company’s brand recognition income from payphones to $500 million
increased significantly due to its willingness in advertisement income. In addition, the
to take up issues of national importance. project created 100-150 direct jobs and 650
support jobs112. From examples like these
we learned key practices for the success of
a public-private partnership, which includes
setting the objectives, assessment of the
available assets, thorough understanding
of the business case and model and
building (local) support.
38
SDG 17 : Partnerships for the Goals
Partner with local communities

The Women Solar Engineer initiative has “The only way
already achieved positive results with
regard to goal 1 (No Poverty), 4 (Quality for the SDGs to
Education), 5 (Gender Equality) and 7
(Affordable and Clean Energy) due to a solid be realised is
partnership between local communities
and different international organisations113. when people,
Women from Honduras were educated to
be solar engineers by the Barefoot College governments,
from India, financed by Government of
India and the Small Grants Programme companies
(SGP). These women were able to set up
solar power stations in their country, which and other
empowered the women and made them
economically independent and at the same organisations
time provided their community with clean
energy. The programme has expanded cooperate rather
to 17 other countries, educating over 70
women and delivering electricity to 4,000 than compete.”
homes.
A single NGO could possibly also build the

solar panels and thereby reach SDG 7, but
by partnering with the local community
and different organisations and together
sharing knowledge and technology and
promoting sustainable technologies, also
SDG 1, SDG 4 and SDG 5 were reached.
When you partner with local communities,
chances are higher that the goals will be
achieved. In addition, our experience is
that projects with local support can attract
private partners and funding easier.
39
End Notes
End Notes
01 Sustainable Development Goals (2018) Sustainable Development Goal 1, from: https://sustainabledevelopment.

un.org/sdg1
02 Deloitte (2017) Deloitte Millennial Survey 2017, from: https://www2.deloitte.com/nl/nl/pages/human-capital/
articles/millenial-survey.html
03 World Bank (2008) World Development Report 2008, from: https://siteresources.worldbank.org/INTWDR2008/
Resources/WDR_00_book.pdf
04 World Food Programme (2018) Zynga and WFP fight hunger, from: http://www.wfp.org/zynga
05 Deloitte (2018) How to (not) successfully fail at organizing innovation, from http://publications.deloitte.nl/
innovation-5-key-lessons
06 Psychology Today (2012) Our hierarchy of needs, from: https://www.psychologytoday.com/us/blog/hide-and-
seek/201205/our-hierarchy-needs
07 DSM (2017) A breakthrough in rice fortification, from: https://www.dsm.com/products/nip/en_US/
productsservices/productsservices-nutririce.html
08 Institute of management services (2018) ABC Analysis / Pareto Analysis, from: http://www.ims-productivity.com/
page. cfm/content/ABCPareto-analysis/
09 Duolingo (2018) Homepage, from: https://www.duolingo.com/
10 Noodle Partners (2018) Homepage, from: https://www.noodle-partners.com/
11 Knewton (2018) Homepage, from: https://www.knewton.com/
12 United Nations (2018) ONE ELEUTHERA - Center for Training and Innovation,
from: https://sustainabledevelopment.un.org/partnership/?p=14002
13 United Nations (2018) The ILead Program, from: https://sustainabledevelopment.un.org/partnership/?p=13046
14 American Progress (2014) The Economic Importance of Women’s Rising Hours of Work, from: http://www.
americanprogress.org/issues/labor/report/2014/04/10/87638
15 Economist (2011) Closing the gap, from: http://www.economist.com/node/21539928
16 Huffington Post (2016) The Issue of Gender Equality — What Can Your Business Do?
17 from: http://www.huffingtonpost.com/advertising-week/the-issue-of-gender-equal_b_9685784.html
18 The role of calculative attachment in the relationship between diversity climate and retention (2011), David M.
Kaplan et al., from: http://onlinelibrary.wiley.com/doi/10.1002/hrm.20413/abstract
19 Fortune (2015) These male CEOs and world leaders are getting creative about gender equality, from:
http://fortune.com/2015/06/18/male-ceos-heforshe-gender-equity/
20 Hindustan Unilever Limited (2018) Enhancing livelihoods through Project Shakti, from: https://www.hul.co.in/
sustainable-living/case-studies/enhancing-livelihoods-through-project-shakti.html
21 United Nations Economic and Social Council (2017) Progress towards the Sustainable Development Goals, from:
http://www.un.org/ga/search/view_doc.asp?symbol=E/2017/66&Lang=E
22 United Nations Economic and Social Council (2017) Progress towards the Sustainable Development Goals, from:
http://www.un.org/ga/search/view_doc.asp?symbol=E/2017/66&Lang=E
40
End Notes
23 United Nations Development Programme (2016) UNDP Support to the Implementation of the Sustainable
Development Goals, from: http://www.undp.org/content/undp/en/home/librarypage/sustainable-development-
goals/undp-support-to-the-implementation-of-the-2030-agenda/
24 Sustainable Build (2018) Pollution from construction, from: http://www.sustainablebuild.co.uk/
pollutionfromconstruction.html
25 Toilet Board Coalition (2018) Homepage, from: http://www.toiletboard.org/
26 United Nations (2018) Sustainable Development Goals, from: https://www.un.org/sustainabledevelopment/energy/
27 African Development Bank Group (2014) The importance of energy in improving maternal and child health in
Africa, from: https://www.afdb.org/en/news-and-events/the-importance-of-energy-in-improving-maternal-and-
child-health-in-africa-13089/
28 United Nations (2018) Affordable and clean energy: why it matters, from: https://www.un.org/
sustainabledevelopment/wp-content/uploads/2016/08/7_Why-it-Matters_Goal-7_CleanEnergy_2p.pdf
29 Deloitte (2016) Using renewable energy to drive supply chain innovation, from: https://www2.deloitte.com/content/
dam/Deloitte/nl/Documents/energy-resources/deloitte-nl-er-renewable-energy-sources.pdf
30 Deloitte (3017) 2017 Outlook on renewable energy, from: https://www2.deloitte.com/content/dam/Deloitte/us/
Documents/energy-resources/us-er-renewable-energy-industry-outlook.pdf
31 SDG Knowledge Hun (2017) The role of sustainable energy access in the migration debate, from: http://sdg.iisd.org/
commentary/guest-articles/the-role-of-sustainable-energy-access-in-the-migration-debate/
32 EcoChain (2018) News, from: https://www.ecochain.com/nl/news/39/21/hosta
33 Booking.com (2017) Booking.com’s 2017 Sustainable Travel Report, from: https://news.booking.com/bookingcoms-
2017-sustainable-travel-report/
34 Global Reporting Initiative (2016) Measuring impact: how business accelerates the Sustainable Development Goals,
from: https://www.globalreporting.org/resourcelibrary/Meassuring%20Impact_BCtA_GRI.pdf
35 ABN Amro (2017) Slim inspelen op circulaire economie levert hotels 37 miljoen op, from: https://insights.abnamro.
nl/2017/09/slim-inspelen-op-circulaire-economie-levert-hotels-37-miljoen-euro-op/
36 ABN Amro (2017) Slim inspelen op circulaire economie levert hotels 37 miljoen op, from: https://insights.abnamro.
nl/2017/09/slim-inspelen-op-circulaire-economie-levert-hotels-37-miljoen-euro-op/
37 United Nations (2018) Sustainable Development Goal 8, from: https://sustainabledevelopment.un.org/sdg8
38 BBC (2016) Qatar 2022: ‘Forced labour’ at World Cup stadium, from: http://www.bbc.com/news/world-middle-
east-35931031
39 Deloitte (2015) From brawn to brains: the impact of technology on jobs in the UK, from: https://www2.deloitte.com/
content/dam/Deloitte/uk/Documents/Growth/deloitte-uk-insights-from-brawns-to-brain.pdf
40 International Labour Organization (2018) Goal #8: Decent work and economic growth, from: http://www.ilo.org/
global/topics/sdg-2030/goal-8/lang--en/index.htm
41 Global Slavery Index (2016) Europe, from: https://www.globalslaveryindex.org/region/europe/
42 Deloitte (2018) 2017 Global Human Capital Trends, from: https://www2.deloitte.com/insights/us/en/focus/human-
capital-trends.html
41
End Notes
43 YouTube (2016) Industry 4.0: Exploring the world of connected enterprises | Deloitte Insights, from: https://www.
youtube.com/watch?v=ktcRXyE8SaY
44 Bol.com (2013) Albert Heijn en Bol.com zetten met ruim 700 afhaalpunten volgende stap in online winkelen, from:
https://pers.bol.com/2013/05/albert-heijn-en-bol-com-zetten-met-ruim-700-afhaalpunten-volgende-stap-in-
online-winkelen/
45 Deloitte (2017) The future of freight, from: https://www2.deloitte.com/insights/us/en/focus/future-of-mobility/
future-of-freight-simplifying-last-mile-logistics.html
46 Create Tomorrow (2018) Students, from: http://www.createtomorrow.nl/en/
47 BASF (2018) Smart manufacturing, from: https://www.basf.com/en/company/about-us/digitalization-at-basf/smart-
manufacturing.html
48 YouTube (2016) Welcome to the Deloitte Digital Factory, from: https://www.youtube.com/watch?v=3qIIh_ Jm8ME
49 YouTube (2017) The promise of Smart Cities – At&T and Deloitte Infographic, from: https://www.youtube.com/
watch?v=mWHX_o9piHs
50 United Nations (2018) Goal 10: Reduce inequality within and among countries, from: https://www.un.org/
sustainabledevelopment/inequality/
51 Deloitte (2017) The 2017 Deloitte Millennial Survey, from: https://www2.deloitte.com/content/dam/Deloitte/
global/Documents/About-Deloitte/gx-deloitte-millennial-survey-2017-executive-summary.pdf
52 Rijksoverheid (2018) 2.1 Arbeidsmarkt en social zekerheid, from: https://www.rijksoverheid.nl/regering/
regeerakkoord-vertrouwen-in-de-toekomst/2.-zekerheid-en-kansen-in-een-nieuwe-economie/2.1-arbeidsmarkt-
en-sociale-zekerheid
53 World Economic Forum (2016) 3 Reasons why multinationals should invest in LGBT leaders, from: https://www.
weforum.org/agenda/2016/03/why-multinationals-should-invest-in-LGBT-leaders/
54 McKinsey (2015) Why diversity matters, from: https://www.mckinsey.com/business-functions/organization/our-
insights/why-diversity-matters
55 Harvard Business Review (2017) Everyone likes flex time, but we punish women who use it: https://hbr.
org/2017/02/everyone-likes-flex-time-but-we-punish-women-who-use-it
56 Forbes (2014) How internet access can boost the economt and social equality, from: https://www.forbes.com/sites/
groupthink/2014/04/25/how-internet-access-can-boost-the-economy-and-social-equality/#1618e4832f42
57 Bloomberg (2017) Why smog chokes India’s capital, and its economy, from: https://www.bloomberg.com/news/
articles/2017-11-13/why-smog-chokes-india-s-capital-and-its-economy-quicktake-q-a
58 World Health Organization (2018) The rise of modern cities, from: http://www.who.int/kobe_centre/publications/
hiddencities_media/ch1_who_un_habitat_hidden_cities.pdf
59 Deloitte (2015) Smart cities, from: https://www2.deloitte.com/content/dam/Deloitte/tr/Documents/public-sector/
deloitte-nl-ps-smart-cities-report.pdf
60 U.S. Green Building Council (2016) Benefits of green building, from: https://www.usgbc.org/articles/green-building-
facts
61 U.S. Green Building Council (2018) LEED, from: https://new.usgbc.org/leed
62 BREEAM (2018) What is BREEAM?, from: https://www.breeam.com/
63 Well Certified (2017) Home, from: https://www.wellcertified.com/
42
End Notes
64 Boss Controls (2018) How buildings impact the environment, from: https://bosscontrols.com/buildings-impact-
environment/
65 Topsector Energie (2017) Green Deal Smart Energy Cities levert wijnaanpak op, from: https://topsectorenergie.nl/
nieuws/green-deal-smart-energy-cities-levert-wijkaanpak-op
66 Human Cities Coalition (2018) Homepage, from: https://www.humancities.co/
67 United Nations (2017) COP23: Philips Lighting director on how LED saves energy, from: https://www.un.org/
sustainabledevelopment/blog/2017/11/cop23-philips-lighting-director-led-saves-energy/
68 Forbes (2017) Many unhappy returns: E-commerce’s Achilles heel, from: https://www.forbes.com/sites/
stevendennis/2017/08/09/many-unhappy-returns-e-commerces-achilles-heel/#bc7f0724bf20
69 Invesp (2018) E-Commerce product return rate – Statistics and Trends, from: https://www.invespcro.com/blog/
ecommerce-product-return-rate-statistics/
70 Deloitte (2017) Think big, start small, connect now, from: https://www2.deloitte.com/nl/nl/pages/consumer-
industrial-products/articles/omnichannel.html
71 Deloitte (2017) Breaking the barriers to the Circular Economy, from: https://www2.deloitte.com/nl/nl/pages/risk/
articles/breaking-the-barriers-to-the-circular-economy.html
72 NRC (2017) Dit zijn de klimaatregelen van Rutte III op een rij, from: https://www.nrc.nl/nieuws/2017/10/10/dit-zijn-
de-klimaatmaatregelen-van-rutte-iii-op-een-rij-a1576659
73 TCFD (2017) Implementing the recommendations of the Task Force on Climate-related financial disclosures, from:
https://www.fsb-tcfd.org/wp-content/uploads/2017/06/FINAL-TCFD-Annex-062817.pdf
74 Stadszaken (2017) Blockchain maakt Smart Grid eindelijk smart, from: http://www.stadszaken.nl/smart/
technologie/1087/blockchain-maakt-smart-grid-eindelijk-smart/
75 TCFD (2017) Implementing the recommendations of the Task Force on Climate-related financial disclosures, from:
https://www.fsb-tcfd.org/wp-content/uploads/2017/06/FINAL-TCFD-Annex-062817.pdf
76 SDGs in action (2017) Homepage, from: https://sdgsinaction.com
77 Deloitte (2017) Need a reason to save the Great Barrier Reef?, from: https://www2.deloitte.com/au/en/pages/
economics/articles/great-barrier-reef.html
78 Environmental Science & Technology (2017) Brenmicroplastics, from: https://brenmicroplastics.weebly.com/
project-findings.html
79 The Guardian (2016) How your clothes are poisining our oceans and food supply, from: https://www.theguardian.
com/environment/2016/jun/20/microfibers-plastic-pollution-oceans-patagonia-synthetic-clothes-microbeads
80 Environmental Science & Technology (2017) Brenmicroplastics, from: https://brenmicroplastics.weebly.com/
project-findings.html
81 Nielsen (2015) Consumer-Goods’ Brands That Demonstrate Commitment to Sustainability Outperform Those
That Don’t, from: http://www.nielsen.com/eu/en/press-room/2015/consumer-goods-brands-that-demonstrate-
commitment-to-sustainability-outperform.html
82 In a bottle (2018) Fashion brands use recycled plastic for the latest trends, from: https://www.inabottle.it/en/
trends/fashion-brands-use-recycled-plastic-latest-trends
83 De Zeen (2018) Ocean plastic, from: https://www.dezeen.com/tag/ocean-plastic/
43
End Notes
84 Kennisinstituut Duurzaam Verpakken (2018) Wet –en regelgeving en EU-richtlijnen, from: https://www.kidv.nl/3403/
wet-en-regelgeving-en-eu-richtlijnen.html
85 McKinsey & Company (2018) Stemming the tide, from: https://www.mckinsey.com/~/media/mckinsey/business%20
functions/sustainability%20and%20resource%20productivity/our%20insights/saving%20the%20ocean%20
from%20plastic%20waste/stemming%20the%20tide%20full%20report.ashx
86 Auping (2018) Duurzaamheid, from: https://www.auping.com/nl/ons-verhaal/duurzaamheid
87 European Commission (2018) Industrial Emissions, from: http://ec.europa.eu/environment/industry/stationary/
index.htm
88 WaterWorld (2016) Operational analytics in water and wastewater, from: http://www.waterworld.com/articles/
print/volume-32/issue-5/ace16-exhibitor-preview/operational-analytics-in-water-and-wastewater.html
89 WWF (2018) Deforestation, from: https://www.worldwildlife.org/threats/deforestation
90 UNDP (2018) Goal 15: Life on land, from: http://www.undp.org/content/undp/en/home/sustainable-development-
goals/goal-15-life-on-land.html
91 The Climate Intstitute (2016) A brewing storm: the climate change risks to coffee, from: http://fairtrade.com.au/~/
media/fairtrade%20australasia/files/resources%20for%20pages%20-%20reports%20standards%20and%20
policies/tci_a_brewing_storm_final_24082016_web.pdf
92 Plunkett Research (2018) Global Food Industry Statistics and Market Size Overview, Business and Industry
Statistics, from: https://www.plunkettresearch.com/statistics/Industry-Statistics-Global-Food-Industry-Statistics-
and-Market-Size-Overview/
93 Food Navigator (2016) What’s the future direction for sustainable sourcing?, from: https://www.foodnavigator.com/
Article/2016/04/22/What-s-the-future-direction-for-sustainable-sourcing
94 Financieel Dagblad (2018) Natuurlijk kapitaal is de basis voor groene groei, from: https://fd.nl/weekend/1245065/
natuurlijk-kapitaal-is-de-basis-voor-groene-groei
95 ChainPoint (2017) Tony’s Chocolonely introduceert “Beantracker” met ChainPoint technologie voor nog
meer transparantie in de cacaoketen, from: https://www.chainpoint.com/nl/press-release-nl/tonys-chocolonely-
introduceert-beantracker-met-chainpoint-technologie-voor-nog-meer-transparantie-de-cacaoketen/
96 Unilever (2018) Transforming the palm oil industry, from: https://www.unilever.com/sustainable-living/reducing-
environmental-impact/sustainable-sourcing/transforming-the-palm-oil-industry/
97 Ecosia (2018) Homepage, from: https://www.ecosia.org/
98 Eurostat (2014) File:Waste generation by economic activities and households, from: http://ec.europa.eu/eurostat/
statistics-explained/index.php/File:Waste_generation_by_economic_activities_and_households,_2014-1.png
99 Greentech Media (2013) Look at how much waste America puts into landfills compared to Europe, from: https://
www.greentechmedia.com/articles/read/look-at-how-much-waste-america-puts-into-landfills-compared-to-
europe
100 Adidas (2018) End-of-Life, from: https://www.adidas-group.com/en/sustainability/products/end-of-life/
44
End Notes
101 OECD Global (2018) Planet Integrity: Building a Fairer Society, from: http://www.oecd.org/corruption/integrity-
forum/
102 European Commission (2017) Reflection paper on harnessing globalization, from: https://ec.europa.eu/
commission/sites/beta-political/files/reflection-paper-globalisation_en.pdf
103 Harvard Business Review (2017) One Cost of Increased Globalization: More Industrial Accidents, from: https://hbr.
org/2017/04/one-cost-of-increased-globalization-more-industrial-accidents
104 European Parliament (2017) The Impact of Schemes revealed by the Panama Papers on the Economy and
Finances of a Sample of Member States, from: http://www.europarl.europa.eu/
RegData/etudes/STUD/2017/572717/IPOL_STU(2017)572717_EN.pdf
105 Human Rights Watch (2017) More Brands Should Reveal Where Their Clothes are Made, from: https://www.hrw.
org/news/2017/04/20/more-brands-should-reveal-where-their-clothes-are-made
106 Deloitte (2018) State of the State, from: https://www2.deloitte.com/nl/nl/pages/data-analytics/topics/state-of-the-
state.html
107 EUR-Lex (2016) Document 32016R0679, from: http://eur-lex.europa.eu/legal-content/EN/
TXT/?uri=uriserv:OJ.L_.2016.119.01.0001.01.ENG&toc=OJ:L:2016:119:TOC
108 Deloitte (2018) General Data Protection Regulation, from: https://www2.deloitte.com/nl/nl/pages/risk/topics/gdpr-
general-data-protection-regulation.html
109 The Business and Sustainable Development Commission (2018) Homepage, from: http://report.
businesscommission.org/
110 Unilever (2016) Why the SDGs are the greatest growth opportunity in a generation, from: https://www.unilever.
com/news/news-and-features/Feature-article/2016/Why-the-SDGs-are-the-greatest-growth-opportunity-in-a-
generation.html
111 United Nations (2013) Responsible business advancing peace, from: https://www.unglobalcompact.org/docs/
issues_doc/Peace_and_Business/B4P_ResourcePackage.pdf
112 Deloitte (2018) Using public-private partnerships to advance smart cities, from: https://www2.deloitte.com/
content/dam/Deloitte/us/Documents/public-sector/us-fed-using-public-private-partnerships-to-advance-smart-
cities-funding-and-finance.pdf
113 The GEF Small Grants Programme (2018) Barefoot College, from: https://www.sgp.undp.org/index.
php?option=com_content&view=article&id=105&Itemid=274#.WtZJ9IVOKUk
45
Contact
Contact
Anne Huibrechtse-Truijens
Sustainability Lead
[email protected]
Authors
Linda van den Breul Jennifer Muller

Consulting | Technology Risk Advisory | Sustainability
[email protected] JeMuller@deloitte.
Robbin-Jan Haar Jacqueline Olivier

Consulting | Strategy & Operations Deloitte Impact Foundation
[email protected] [email protected]
Jasmijn Korver Helen Sonneveld

Consulting | Technology Consulting | Strategy & Operations
Erica Kostense-Smit Michiel van der Valk

Risk Advisory | Sustainability Risk Advisory | Sustainability
www.deloitte.nl/sdg
46
Contact
47
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Sustainable Development Goals

Anne Huibrechtse – Truijens

About the SDGs

“Instead of competing with local

SDG 2: Zero Hunger

Extreme hunger and malnutrition are still a huge

SDG 3: Good Health and Well-Being

At this moment in time, more than 6 million children die before

What? possibilities. Innovation can open up How?

The previously mentioned examples are

SDG 4: Quality Education

Ongoing armed conflict has caused an increase in the number

SDG 5: Gender Equality

What? Impact on businesses Also equal pay can contribute;

“Besides that gender equality is a

SDG 6: Clean Water and Sanitation

What? Inequality How?

SDG 7: Affordable and Clean Energy

SDG 8: Decent Work and Economic Growth

What? Why? However, there is still a misconception

How? A flexible workforce

SDG 9: Industry, Innovation

What? How? Stimulate research initiatives to drive

Board the industry 4.0 train

The German chemical giant BASF, for example,

Industry 4.0 relates to inclusive and sustainable

SDG 10: Reduced Inequalities

Offer equal opportunities to your own Creating equality through

companies in the In short, although at first sight SDG 10

top quartile for

are 15% more

SDG 11: Sustainable Cities and Communities

SDG 12: Responsible Consumption

What? Create economical and societal value Energy efficiency

SDG 13: Climate Action

What? Furthermore, an emission reduction How?

SDG 14: Life Below Water

What? Why? Also Adidas and Stella McCartney

How? Eliminate plastic By applying Industrial Internet of Things

SDG 15: Life on Land

What? Key to survival for many businesses An increasing amount of companies

Another interesting way of sustainable Collaboration and guts

“With the world

Recycling is one way to significantly reduce global warming.”

SDG 16: Peace, Justice and Strong Institutions

Sustainable development cannot be reached without peace, stability, human rights

What? Why? Investors and the general public asking

How? Supply chain thinking

SDG 17: Partnerships for the Goals

What? Partnerships benefit the partners How?

Partner with local communities

A single NGO could possibly also build the

01 Sustainable Development Goals (2018) Sustainable Development Goal 1, from: https://sustainabledevelopment.

Linda van den Breul Jennifer Muller

Robbin-Jan Haar Jacqueline Olivier

Jasmijn Korver Helen Sonneveld

Erica Kostense-Smit Michiel van der Valk

Deloitte is a leading global provider of audit and assurance, consulting, financial

This communication contains general information only, and none of Deloitte