Discussion Paper

Magong, Maricris A.
BSBA 3
Discussion Paper: Business research
Introduction
This topic discuss about “How to make an effective business
research”. Business course students might be curious on this topic, because
as a major requirement on having a business or to have a successful business
is doing a research. The importance of this is helps to identify opportunities
and threats. It helps identify research problems and using this information,
wise decisions can be made to tackle the issue appropriately. It helps to
understand customers better and hence can be useful to communicate better
with the customers or stakeholders. Business research is a process of
acquiring detailed information of all the areas of business and using such
information in maximizing the sales and profit of the business. Such a study
helps companies determine which product/service is most profitable or in
demand. In simple words, it can be stated as the acquisition of information or
knowledge for professional or commercial purpose to determine opportunities
and goals for a business. Business research is a part of the business
intelligence process. It is usually conducted to determine whether a company
can succeed in a new region, to understand their competitors, or to simply
select a marketing approach for a product. This research can be carried out
using qualitative research methods or quantitative research methods.
Companies use research to make major decisions that affect production,
service, hiring, promotions, and locations.

To do effective research we need to know on how to;
1. Network with people.
2. Read a host of print and online sources or library.
3. Do observations, perform test to find most relevant studies.
4. Interview or carefully select group of interview.
5. Prepare surveys and analyze
6. Organize information into clear reports.
7. Carefully and completely document your service to give a proper credit.
To make sure your research meets your employers expectations it must
be the following;
 Relevant – Receive Job related research focus directly and providing
specific answer and solutions.
 Current – Your information must be up to date
 Accurate – Double and triple check all of the facts and figures, date,
addresses, names, regulations, URL’s, and soon, used in your research.
 Realistic – Base your research on realistic, profitable conclusions.
 Ethical – Obtain your finding ethically and lawfully so you do not
infringe on rights of others.
Research Process
As in the writing process, In doing research you may find yourself
repeating certain steps.
Ex. Your writing business proposal and incorporate information from
several sources of research and this stage process you might think you
gathered information however you may realize it. .
Steps:
1. Confirm the purpose and audience of your report.
 Know who your audience is, and why you are writing to them.
2. Consult a variety of sources.
 Consult difference sources in different formats.
 Don’t rely on only a single source.
3. Evaluate sources, both in print and online.
4. Confer with appropriate resource people and experts at work, in
profession, and in your community.
5. Continue to ask questions
 Be sure to ask the right question at each stage of your
investigation.
6. Document your sources.
Each research step must be thoroughly reviewed to ensure that
the best decision is make for the company. Doing primary research means
consulting sources of information not found in printed documents or on the
web. Interacting, this type of research often requires gathering

information’s from customers, clients or other individuals who rely on your
company’s products or services.
Several ways of doing primary research
1. Observation – direct observations is seeing what is right in front of you .
For instance, watching how an individual perform a task, determining
how piece of equipment works, or studying on how a procedure is
perform.
2. Site Visits - site visits require you to use the same keen attention to
detail that you use indirect observation, except you'll need to an of
site location repost what you find there.
3. Tests - conducting test in another productive way to do primary research
involving the observation of people, places, conditions, and things.
4. Interview - you can do a one-on-one interview with an expert in the
field, a co-worker, client or another resource person.
5. Session - you can hold a focus group, a question and answer session
with multiple people attending.
6. Survey - survey's or among the most frequently used ways to
conduct primary research in the world of work.
Five Basic Steps
 Determine the best way to deliver the survey
 Create the survey questionnaire
 Choose the survey recipients
 Reach the survey recipients

 Compile and analyze the survey results.
Primary research - allows you to gather first hand and specific
information to make recommendations and decisions.
Secondary research - involves consulting existing print and online
services.
Direct observation - secondary research requires you to consult sources
that are already available as opposed to interacting directly with people,
places, and thing via direct observation.
Types of Libraries
 Corporate libraries
 Public and academic libraries
 E-libraries
Data bases - are among the most helpful resources for doing research in
your library.
References - In additional to finding articles in data bases reference
works, available in print or online are useful for workplace research.
Statistics - reference works give you valuable numerical data on a wide
range of business related subjects employment, housing, imigration,
population, polution, technology and overseas markets among others.
Search engines
• When you begin your research, start by using search engine.

• A search engine scans webpage to find the keywords most relevant for
your research
Search
 Be specific
 Modify your keyword
 Use Boolean connections
 Use delimiters
 Use shortcuts
Evaluating websites
Just as not everything you read in print is accurate and unbiased, not
everything on the internet will be correct, up to date, objective, or useful.
Taking Notes: is time well spent.
Effective note taking requires you to;
 Identify only the most relevant points
 Exclude irrelevant or inessential ones
 Summarize key information concisely
 Document the results
Guideliness:
1. Photocopy materials
2. Record an quotations verbatim
3. Bookmark sites
4. Cut and paste information from online sources

Record
1. Include full bibliographic
2. Copy quotations, names, facts, dates
3. Distinguish quotations from paraphrases
4. Clearly mark separate works
5. Identify and record only
Before recording information from sources, ask yourself three
questions.
1. How much do I need to quote directly?
2. Where can I shorten a quote by using ellipses?
3. When should I paraphrase instead of quote?
Paraphrasing - a restatement in your own words of the authors ideas.
Be careful to do three things:
 Be faithful to the authors meaning.
Follow the order in which the author presents the information
Use paraphrases in your report selectively.
Documentation - is at the heart of all the research you will do in school
and in the job.
 It demonstrates you have done your homework
 It shows that you are aware of research
 It gives proper credit to sources
 It informs readers about your source

Well organized and detailed notes enable you to move effectively to
communicate and make decisions in the business environment.

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Magong, Maricris A.

Discussion Paper: Business research

This topic discuss about “How to make an effective business

research”. Business course students might be curious on this topic, because

as a major requirement on having a business or to have a successful business

is doing a research. The importance of this is helps to identify opportunities

wise decisions can be made to tackle the issue appropriately. It helps to

understand customers better and hence can be useful to communicate better

with the customers or stakeholders. Business research is a process of

helps companies determine which product/service is most profitable or in

demand. In simple words, it can be stated as the acquisition of information or

knowledge for professional or commercial purpose to determine opportunities

and goals for a business. Business research is a part of the business

intelligence process. It is usually conducted to determine whether a company

can succeed in a new region, to understand their competitors, or to simply

using qualitative research methods or quantitative research methods.

Companies use research to make major decisions that affect production,

service, hiring, promotions, and locations.

1. Network with people.

2. Read a host of print and online sources or library.

3. Do observations, perform test to find most relevant studies.

4. Interview or carefully select group of interview.

5. Prepare surveys and analyze

6. Organize information into clear reports.

7. Carefully and completely document your service to give a proper credit.

To make sure your research meets your employers expectations it must

 Relevant – Receive Job related research focus directly and providing

specific answer and solutions.

 Current – Your information must be up to date

addresses, names, regulations, URL’s, and soon, used in your research.

 Realistic – Base your research on realistic, profitable conclusions.

 Ethical – Obtain your finding ethically and lawfully so you do not

infringe on rights of others.

repeating certain steps.

Ex. Your writing business proposal and incorporate information from

gathered information however you may realize it. .

1. Confirm the purpose and audience of your report.

2. Consult a variety of sources.

 Consult difference sources in different formats.

 Don’t rely on only a single source.

3. Evaluate sources, both in print and online.

4. Confer with appropriate resource people and experts at work, in

profession, and in your community.

5. Continue to ask questions

 Be sure to ask the right question at each stage of your

6. Document your sources.

Each research step must be thoroughly reviewed to ensure that

consulting sources of information not found in printed documents or on the

web. Interacting, this type of research often requires gathering

company’s products or services.

Several ways of doing primary research

1. Observation – direct observations is seeing what is right in front of you .

For instance, watching how an individual perform a task, determining

how piece of equipment works, or studying on how a procedure is

detail that you use indirect observation, except you&#39;ll need to an of

site location repost what you find there.

3. Tests - conducting test in another productive way to do primary research

involving the observation of people, places, conditions, and things.

4. Interview - you can do a one-on-one interview with an expert in the

field, a co-worker, client or another resource person.

detail that you use indirect observation, except you'll need to an of

6. Survey - survey's or among the most frequently used ways to