0454 Coursework Handbook (For Examination From 2020)
0454 Coursework Handbook (For Examination From 2020)
0454 Coursework Handbook (For Examination From 2020)
Cambridge IGCSE™
Enterprise 0454
For examination from 2020
Copyright © UCLES 2018 (updated July 2022)
Cambridge Assessment International Education is part of the Cambridge Assessment Group. Cambridge
Assessment is the brand name of the University of Cambridge Local Examinations Syndicate (UCLES),
which itself is a department of the University of Cambridge.
UCLES retains the copyright on all its publications. Registered Centres are permitted to copy material from
this booklet for their own internal use. However, we cannot give permission to Centres to photocopy any
material that is acknowledged to a third party, even for internal use within a Centre.
Contents
Contents ............................................................................................................................................................ 3
Introduction ........................................................................................................................................................ 4
1. Requirements of the syllabus ........................................................................................................................ 5
2. Delivering the coursework ............................................................................................................................. 9
3. Assessing the coursework ........................................................................................................................... 24
4. Coursework administration .......................................................................................................................... 35
Coursework Handbook
Introduction
This handbook is a guide to the delivery of Component 2 of the Cambridge IGCSE Enterprise 0454 syllabus.
This handbook provides guidance and advice covering:
• the requirements of the coursework tasks
• the role of the teacher
• Section 2 gives advice on delivering the coursework that is particularly useful for those teaching this
qualification for the first time. It includes advice on the different tasks and how to choose a project or
activity.
Training
Cambridge regularly offers training for Cambridge IGCSE Enterprise, both in the UK and in other parts of the
world. Details of future training can be found via the Cambridge public website.
Moderators’ reports
For each examination series moderators produce two types of report.
(1) An individual report to each centre about their learners’ coursework and the centre’s marking.
(2) A general report to all centres. This describes good practice and offers general advice to centres.
.
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• Provide all of the information for learners so that they do not need to undertake any research
themselves.
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Task 2a Planning to manage potential problems or issues Topics 7.2 and 4.2
in the action plan
Identification of potential problems and solutions for
two or three activities from the action plan
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Implement the plan and run the project or activity, keeping a record of
what happens in each activity and skills used by each learner
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• write in a formal report style, with headings, subheadings, charts, tables and, where appropriate,
clear links to appendices.
This task has an approximate word count of 1200 words (excluding tables, diagrams and appendices). The
word count gives candidates the flexibility to explore two or three options and give an explanation of their
final project choice. A word count is suggested to encourage depth of analysis rather than breadth.
The work must be presented in a recognised report format. Otherwise it cannot access the highest mark
level, as candidates will not be able to demonstrate that it has fully met the task descriptor.
To demonstrate it is a structured report, candidates should be encouraged to include tables, a sample
questionnaire and the results of any market research undertaken in a graphical format.
Candidates should be encouraged, wherever possible, to use the findings of their research to explain and
support all the decisions that they make. This should help candidates as they make their final choice of
project. It will also help them demonstrate an ability to analyse information and evaluate courses of action
before making decisions.
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Meeting to decide
Planning for
1 week All 9/4/X what we want and use
Negotiation
list to check against
Time sheet. MT to
check posters in place
Advertising 2 weeks CS, VF, MT 30/4/ X
at various times of
day.
Ask customers to
Get customer Each day for
1 hour MT complete
feedback two weeks
questionnaire
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An example of a witness statement form is included below, although teachers may develop their own
template providing that it supplies the above information.
Name of
student
Size of group
being
presented to
Comments on
communication
Limited ☐ Some ☐ Good ☐
skills by
learner
Ability to
explain points Limited ☐ Some ☐ Good ☐
clearly
Interaction with
Limited ☐ Some ☐ Good ☐
audience
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Signature: Date:
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2.5.1 Negotiating
During the activity or project, learners may need to arrange finance and / or the rental of equipment or a
suitable space from which to operate. Such situations can provide the evidence for the planning for
negotiation element of Task 3. Learners should produce a written explanation which includes sufficient detail
to be able to assess their skills in negotiating with others. The written explanation should also include the
outcome of the negotiation. Topic 5 of the syllabus looks in detail at planning for negotiation and the process,
which learners may find helpful. A record of the process may be laid out as shown below, but learners should
be encouraged to plan their negotiations in a way that suits their own purpose.
This plan must include details of:
– the people involved in the negotiation
– the situation of the negotiation
– benefits and weaknesses of the candidate’s proposal
– outcomes of the negotiation.
An example of a plan for negotiation is included below, although teacher may develop their own template
providing that it supplies the above information.
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Date: ______________________________
Description of situation:
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Outcome of negotiation:
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Title
Categories and
values clearly
visible
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Charts and tables should only be included if they are used to help answer or clearly illustrate the point being
made. For example it is not necessary to include photographs of carrying out a presentation, as the required
evidence for this is the witness statement.
It is important the information is presented properly or it can detract from the work. Do not try to include too
much information in a single chart.
In this example there is a lot of information being displayed. As such it is not clear whether the reader should
focus on the number of fruit or the prices paid.
Always choose a method of presenting information that is suitable for the purpose and audience.
• What do I see?
• That does this mean?
• What can I learn from this information to help me make a decision about my project?
For example:
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The results show that 48 people preferred smoothies compared to 39 people for juices. This shows
that smoothies are 10% more popular with our target market. This means that the potential demand
for smoothies is higher, and by offering smoothies it could lead to more sales. This also shows that
selling juices is possible option as 45% of people preferred juices, but this option is higher risk, as it
is less popular with our target market.
When trying to build an argument, learners should always try to look at all the evidence before making a
decision. For example the results of other questions asked in the questionnaire or survey, costing
information, and / or research gathered such as the SWOT analysis.
Learners should think about:
• how each piece of data compares with the other data reviewed
• whether there is a pattern or link between the results
• whether one piece of evidence supports the other one or not.
Only after they have analysed all the evidence gathered should learners reach any conclusions or make any
decisions.
Learners should remember to use the evidence collected as part of their analysis to support their decisions.
For Task 1, this will include explaining why they chose a particular option, and why it is better than the other
ideas rejected.
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Weighting for
Assessment objectives
coursework
For each task, assessors are provided with a detailed breakdown of each aspect or ‘strand’ that is assessed
within it, so that the coursework evidence that each learner produces can be judged against the specific
criteria at each level.
The mark levels within each assessment strand build progressively upon each other. When assessing the
work you should carefully consider all the evidence for that task in the light of the descriptions within the
table, awarding marks as specified. When deciding which mark level to place a learner in, you should begin
by searching for evidence that they have fulfilled the criteria for the highest mark level. If they have provided
evidence in the coursework that matches the requirements of the top mark level, you can then assesses
whether the evidence is sufficient to award the highest marks available in the range of that top mark level.
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If you do not consider the evidence sufficient to fulfil the criteria for even the lower end of the top mark level
range, you should apply the same process to the next mark level down and then if necessary the mark levels
below that.
Once you have decided which mark level best describes the learner’s work and which mark should be
awarded for the task, you should (ensure you have annotated the learner’s work appropriately) and then
complete the Individual Candidate Record Card.
3.2 Annotation
When assessing a learner’s work the teacher must make annotations on each task. The work must show
how the marks have been awarded in relation to the marking criteria. Appropriate annotation might include
showing where and which assessment objectives have been demonstrated in a particular task. Teachers
may wish to add comments, but these should only make reference to how well the learner has demonstrated
the assessment criteria.
Where appropriate, the teacher should also show where the learner has shown the necessary skills to move
up a mark level.
Marked examples of candidate work accompany this handbook on the School Support Hub. These
include examiner commentaries to help you familiarise yourself with the application of the mark scheme.
This additional guidance aims to help you establish the standard.
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• Good analysis and evaluation of two or three project options, using their In the report, candidates are likely to show evidence that
knowledge of enterprise concepts and terminology they have considered both the advantages and
• Well-structured report, including appropriate charts, headings and sub- disadvantages of each project before making a decision.
3 8–10
headings They are also likely to have used relevant terminology
• Report uses devices such as clear references to data gathered and from the syllabus in their evidence and presented their
appendices where appropriate materials using the required layouts.
0 • No creditable response 0
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• Some analysis of potential issues or problems and how they plan to At this level the candidate will have identified at least two
manage them significant issues. A range of concepts and enterprise-
2 • Some application of enterprise skills to the planning of a project or activity 5–7 related terms are likely to have been used and a clear
• Explanations show knowledge of relevant enterprise concepts and attempt made (even if unsuccessful) to analyse different
terminology ways each problem could be managed.
• Limited analysis of potential issues or problems and how they plan to Work at this level is likely to be incomplete and poorly
manage them produced with little or no use of the terminology required.
1 • Limited application of enterprise skills to the planning of a project or activity 1–4 The presentation of the work may be poor, showing little
• Explanations show limited knowledge or enterprise concepts and understanding of what is required.
terminology
0 • No creditable response 0
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Financial planning
Failure to include both elements of this part of the task will restrict the candidates’ ability to access the higher mark levels.
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• Limited analysis of information relating to possible options. Evaluation may Evidence at this level is likely to be incomplete and poorly
be limited or absent produced with little or no use of the terminology required.
• Limited application of enterprise skills to their proposals for finance or The learner may provide evidence of a presentation and
1 1–4
marketing communications
/or written evidence but the quality of the work may be
• Communication is of limited suitability for the audience of purpose
• Limited knowledge of enterprise concepts and terminology poor, showing little understanding of what is required.
0 • No creditable response 0
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0 • No creditable response 0
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0 • No creditable response 0
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4. Coursework administration
4.1 Internal standardisation
Where more than one teacher is involved in the marking of the practical coursework component,
standardisation is essential. All teachers involved in the marking must have a common understanding of the
mark scheme so that assessment can be carried out consistently. Each school appoints an Internal
Moderator from amongst the more experienced teachers delivering the subject and it is their task to ensure
the quality and consistency of the marking.
It is important that staff therefore hold a standardisation meeting at the earliest opportunity that material is
available, during which all teachers agree on the quality of specimens of work.
At such meetings there should be consideration of:
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Consistent marking allows moderators to amend either harsh or generous marking traits across all of a
teacher’s marking based on their judgement of a sample of the work, this is called ‘scaling’. This is one of
several reasons why standardisation is so important.
If the moderating teachers are not sure how to adjust marks, (that is to say they are not able to see a clear
and consistent pattern of marking that can be scaled) they may call for more folders from a teaching set.
Where the marking is inconsistent, they should try to discern the pattern from the additional samples. If no
pattern can be discerned after investigation, these samples may need to be remarked.
Where marking is inconsistent, it is usually because one of the criteria in the mark schemes has been
considered more important than the rest. Another common issue is when an unduly large number of
candidates have been given the same mark and it is impossible to agree that the work is of the same quality.
This can usually be resolved by asking the teacher to redistribute the candidates over a three or even four-
mark range.
When the process is at an end, the Internal Moderator should make sure that all the amendments to the
marks are recorded on the Coursework Assessment Summary Form and that these are the final marks to be
recorded on the individual coursework submissions and on the mark sheets as well as being those that are
submitted to Cambridge.
In centres where only one member of staff is involved in the delivery and assessment of this coursework
component, a line manager should assume responsibility for the internal moderation process.
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