Basic Biddin Formats Ro E
Basic Biddin Formats Ro E
Basic Biddin Formats Ro E
Fritz Helmedag*
Basic Bidding Formats: Characteristics and
Differences
https://doi.org/10.1515/roe-2021-0014
Received May 1, 2021; accepted October 4, 2021
JEL-Classification: D 44
2 Selling Procedures
2.1 The Standard Types
1 This assertion can also be found in the textbook by Monezes and Monteiro (2005, p. 11, fn. 2).
2 Leitzinger (1988) constitutes an exception to established practice by thoroughly addressing
alternative options to find a purveyor.
3 The ‘Winner’s Curse’ (cf. Kagel and Levin 1986), which is not addressed in the present paper,
rests upon an allegedly too optimistic calculation of the revenue that an acquired asset yields.
Basic Bidding Formats 185
4 Depending on the stipulated minimum increment of the bids, the hammer price in an open cry
format is (somewhat) higher than in a Vickrey design.
5 Secondary markets, resale options and (re-)negotiation possibilities are disregarded.
186 F. Helmedag
initial (and obviously) overcharged amount is continuously lowered until the first
customer signals acceptance. Then, e.g. a batch of flowers is knocked down for that
price. In a ‘first-price-sealed-bid’, concealed proposals are submitted and the good
will be sold for the highest offer.
Contrary to an English- or a Vickrey-design, stochastic formats do not permit a
simple ‘mechanical’ behaviour, i.e. bidding gradually up to or directly the indi-
vidual limit. Instead, every decision maker faces the dilemma that a high bid
increases the probability of success but decreases the advantage from the deal.
Thus, an analytic approach is required to make the best of the conflict.
In the just described situations an applicant neither knows how many rivals there
are nor their definite offers. In order to cope with this uncertainty, standard
auction theory presupposes that the contestants’ bids are random numbers
drawn from probability and density functions which are common knowledge.
Yet, this assumption may be a reasonable substitute for lacking information in
theory, alas not in practice. Actually, one thing is for sure: In order to make a
bargain, every aspirant will spend no more than the individual appreciation of
the item in money terms. Therefore, the selling price definitely won’t exceed the
highest willingness to pay.
Though every participant naturally hopes to make the victorious bid, only one
of them really holds the object on sale in utmost esteem. Let us slip in the shoes of
this candidate n with the maximum limit (Ln). To be sure, (s)he will make an offer
(Gn) which raises the reserve price B by an initially unspecified fraction g (0 ≤ g < 1)
of the potential price spread Δ = Ln − B > 0:
Gn = B + g(Ln − B) = B + gΔ (2)
In case of success, the strategist’s rent (Rn) comes to:
Rn = Ln − Gn = Ln − (B + g(Ln − B)) = (1 − g)(Ln − B) = (1 − g)Δ (3)
Evidently, g coincides with the probability to beat any random bid of a single rival in
the applicable range. Yet, for more than one competitor, bidder n has to develop a
precise idea of how many applicants – who all hope to win (otherwise they would
not participate) – are in the running. It is likely that a relatively high reserve price
reduces the estimated number of relevant contenders and vice versa. If the assess-
ment proves to be correct, the strategist receives the article with probability pn (g):
pn (g) = g n−1 (4)
Basic Bidding Formats 187
Then, the expected value of the optimizer’s rent E(Rn) is calculated to:
Even with ‘infinitely many’ contenders, the player prevails in more than one third
of all cases. Remarkably, as shown in Figure 1, already with six competitors the
probability to triumph comes close to the lower bound.
Inserting g∗ (7) in the bidding function Gn (2) yields the strategist’s offer:
n−1
Gn = B + (Ln − B) (10)
n
The expected surplus for candidate n is:
n − 1 n−1 1
E(Rn ) = pn (g ∗ )(1 − g ∗ )Δ = ( ) ( )Δ (11)
n n
If, in a first approximation, ‘many’ potential buyers encompass just n = 6 at-
tendees, the optimizer, employing Eq. (10), increases the bottom price B by 83.3%
of the difference to his or her limit and anticipates, by virtue of formula (11), 6.7% of
the margin as rent. But hope can be deceptive not only because the multitude of
candidates has been erroneously specified.
According to the prevailing doctrine, all players behave strategically with the same
n in formula (8) since the number of participants is treated as common knowledge
(cf. Krishna 2010, p. 12). Consequently, the auction-goer with the superior will-
ingness to pay systematically obtains the good. Thus, efficiency is ensured as in
Basic Bidding Formats 189
Of course, an arbitrary guess on the number of candidates can turn out wrong.
Therefore, the strategist possibly resorts to the convergence property of the
probability to win. Consequently, (s)he inserts e.g. six potential purchasers n in
expression (7) and calculates g* (6) = 0.833. But it may well be that, according to
formula (10), the ensuing bid Gn is lower than GC since Eq. (13) yields gC (6) = 0.927:
190 F. Helmedag
3 Purchasing Procedures
3.1 The Standard Types
In the following, the basic types for selecting a supplier will be examined from the
perspective of the buyer or customer who specifies the good to be provided.10 By
assumption, every competitor knows the minimum price for which (s)he can
deliver the ordered article or service. This amount is often based on the estimated
costs that an acceptance of a commission entails. Table 2 shows that, similarly to
sales procedures, there are four alternatives. Yet, from an economic point of view,
they form two major strands.
10 In German, such procurements were formerly often referred to as ‘Lizitation’, a term that has
now fallen into oblivion. In English, however, all bidding formats, both for sales and purchases,
are called ‘auction’. To avoid misunderstanding, the words ‘tendering’ or ‘submission’ are used to
denote alternative possibilities to find a purveyor.
Basic Bidding Formats 191
Method Open (continuous) Sealed single bid Open increase Sealed single bid
decrease
Initially, in order to detect the formal relationships, a special kind of lottery comes
into focus. A participant has the opportunity to demand a premium between zero
and one hundred cents. The person earns the declared sum if a previously
announced number of (n − 1) random draws without replacement – representing
claims of other contenders – turn out higher. All results are supposed to be located
on a line segment with the length of 1. Contrary to strategic price competition, in
the present circumstances the player knows how many times his or her request has
to remain unbeaten. The probability pn ( f) that the desired reward f prevails is:
pn (f ) = (1 − f )n−1 (16)
Since in case of success the benefit Q equals the payment f, the expected gain E (Qn)
amounts to:
It is possible that the strategist loses against a random call fC. Let y denote a request
in the interval 0 ≤ y ≤ n1 . The probability for y to undercut the evenly distributed
other (n − 2) asking prizes comes to ( 1 − y)n−2 . Then, the ensuing condition must
hold:
1 1
n n
n−2 n−2
∫ y ⋅ (1 − y) dy = fC ∫ (1 − y) dy (23)
0 0
⎜
n−1 ⎛
⎜ 1 − (n−1
n ) ⎞ ⎟
⎟
=1−( ⎜
⎜
)⎜ ⎟
⎟
⎟
n ⎝
⎜ ⎠ = 1 − gC
n−1 ⎟
1−( n )
n−1
n )
E(Qn ) n(n−1
= (27)
E(Qn ) + E(QC ) n
(1 − n )
n)((n−1 − 1)
Just as the probability to come first, the proportion converges for an increasing n to
a positive limit:
n
E (Qn ) n(n−1
n ) 1
lim = lim = ≈ 0.582 (28)
n→∞ E (Qn ) + E (QC ) e−1
n
n→∞ (1 − n)((n−1) − 1)
n
Thus, even with a large number of rivals, the strategist can attract on average
nearly 60% of the (decreasing) payment. But this statement relates to a particular
decision-making situation, where, as in the raffle discussed above, the prize
offered as reward is known. De facto, however, invitations to tender hardly ever
announce the available budget for the procurement. This information deficit im-
pedes the applicant to calculate (and maximize) the expected advantage from the
commission. In auctions, on the other hand, the potential purchaser is able to
confine possible outcomes to the range between the minimum price and the per-
son’s own willingness to pay. Thus, probability theory is applicable. The transfer of
analogous considerations to the behaviour of suppliers in stochastic formats
requires that the costumer is obliged to publicly declare his or her reservation
price.11 Without this notification, the prerequisite to optimize a tender is missing.
price is not always just a fluky shot. Instead, it can also be based on precept (29),
when both costs and the number of contenders were estimated higher.12
Whatever the reason may be: If the most potent candidate fails, the allocation
proves to be inefficient. Yet, this is of no significance to those demanders who want
to purchase as cheap as possible. Hence, similar to auctions, the chosen bidding
method to obtain a good also reflects the economic power relation between the
organizing principal and the procuring agents.
Obviously, the deterministic techniques applied to receive or provide an
indivisible object entail advantages for contestants. In contrast to a stochastic
course of action, aspirants do not have to worry about the multitude of rivals.
Entrants simply continue to participate in the bidding process as long as their
willingness to pay or their minimal claim has not been reached yet. At the same
time, these routines correspond to the Pareto criterion: The superior applicant
wins, while the runner-up, though dropping out, fixes the price.
If bidding is executed via the Internet instead of relying on older means
of communication, the arranger can hope for a better result, since, with more
potential buyers (suppliers), the deciding second-best limit probably increases
(decreases). Alas, the mechanical line of action also has its possible pitfalls,
because it is not at all safeguarded against manipulation attempts. According to
rumours front men intervene every now and then in bidding events to move prices
up or down so that the good is sold dearer or bought cheaper. To be sure, these
endeavours should not be carried too far because a missing deal with a third party
could be the consequence.
Contrary to the established opinion, stochastic formats sometimes turn out to
be inefficient. Thus, from the vantage point of competition policy, it seems worth
considering whether such methods should be banned.13 At any rate, there is an
indisputable need to regulate at least acquisitions via first-price-sealed-bids. This
inquiry has shown that strategic bidding practices exhibit a fundamental asym-
metry between sales and purchases. In the case of auctions, every attendee knows
his or her limit. This enables the person, once the number of contenders has been
assessed, to optimize the expected gain from the transaction.
In contrast, to date the customer, when inviting for tenders, keeps a low profile
regarding the maximum expenditure. Prospective purveyors, therefore, literally
12 If n is the actual count of competitors with their costs evenly distributed in the interval [Ci, M[,
then the mechanical price determination coincides with the strategic offer.
13 “Indeed, some hold the view that one essential role of government is to declare that the rules of
certain social ‘games’ must be changed whenever it is inherent in the game situation that the
players, in pursuing their own ends, will be forced into a socially undesirable position” (Luce and
Raiffa 1957, p. 97).
196 F. Helmedag
have no basis to apply probability theory, since they possess little or no infor-
mation about the highest price the opposite party is ready to pay. This uncertainty
furthers the tendency of potential suppliers to engage in prohibited agreements;
behaviour that e.g. in Germany constitutes a criminal offense by now. On the other
hand, the country’s ‘Gesetz gegen Wettbewerbsbeschränkungen’ (Act Against
Restraints of Competition) specifies in Section 97 that at least public procurement
should be operated by ‘transparent procedures’. In order to comply with this
provision, authorities should, in future, reveal their willingness to pay for a specific
good, possibly derived from a preliminary calculation (cf. Helmedag 2004). If the
contract is conferred on a contender who receives a (perhaps just slightly) lower
remuneration, the allegation of overcharging becomes invalid because a reason-
able case for damages can no longer be made.
Nevertheless, it appears to be even better that, instead of a first-price-sealed-
bid, a Vickrey-submission became the norm. This creates the incentive to disclose
the true minimal claims, since tenderers, including the winning and most cost-
effective competitor, are less concerned about accepting a commission which
eventually turns out to be a loss-making deal.
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