Unit - 09 (E Commerce)
Unit - 09 (E Commerce)
Unit - 09 (E Commerce)
E commerce
The term e-commerce is an abbreviated term for ‘electronic commerce’, which refers to the process of
undertaking business transactions over internet. Mostly this process performed through e-commerce portal.
E-Commerce Software
An e-commerce software typically ensures that the entire commercial cycle of buying and selling over the
Internet is conducted smoothly, both for the buyer as well as the seller. All e commerce activities are
undertaken and managed using specially designed ‘ecommerce software’ that serves as its ‘driving force’.
E-Commerce APIs
All e-commerce related technologies and features are connected to each other using Application
Programming Interfaces (APIs). APIs are ready-to-use, computing interfaces/software intermediaries that
help to exchange information from one feature to another, from one software to another, from one platform
to another.
Internet based business ecosystem that comprises of an e-commerce web-portal, e-commerce software, e-
commerce ‘app’ and ecommerce APIs permit various buyers and sellers to undertake a business transaction
comfortably and securely, is referred as ‘e-commerce’.
TYPES OF E-COMMERCE
This classification is based on the nature of their transactions, as described below:
Dimension of e commerce
Eight different dimensions of e-commerce are shown:
Ubiquity
E-commerce is ubiquitous i.e. it can be accessed from
everywhere and at anytime. It is not restricted to any physical
space and makes it possible to shop anytime, anywhere using
any electronic device (laptop/desktop/mobile phone/tablet)
having internet connectivity.
Global reach
The technology has eliminated the national boundaries. In e-
commerce businesses, potential market size is almost
equivalent to the global population.
Universal standards
The technical standards of the Internet, and therefore the
technical standards for conducting e-commerce, are universal
standards—they are shared by all nations around the world.
Information richness
Refers to the complexity and content of a message. The richness enabled by e-commerce technologies allows
retail and service merchants to market and sell "complex" goods and services that previously required a
face-to-face presentation by a sales force to a much larger audience.
Interactivity
Technology allows for two-way communication between merchant and consumer. Interactivity allows an
online merchant to engage a consumer in ways similar to a face-to-face experience.
Information density
The total amount and quality of information available to all market participants, consumers and merchants
alike. E-commerce technologies reduce information collection, storage, processing, and communication
costs. At the same time, these technologies greatly increase the currency, accuracy, and timeliness of
information—making information more useful and important than ever. As a result, information becomes
more plentiful, less expensive, and of higher quality.
Personalization/customization
The targeting of marketing messages to specific individuals by adjusting the message to a person's name,
interests and past purchases (personalization). The technology also permits customization—changing the
delivered product or service based on a user's preferences or prior behaviour. Given the interactive nature
of e-commerce technology, much information about the consumer can be gathered in the marketplace at
the moment of purchase.
Social technology
Traditional mass media technologies were broadcasts-like, only allowing one-to-many communications. E-
commerce technologies have the potential to invert this standard media model by giving users the power to
create and distribute content on a large scale, and permit users to program their own content consumption.
E-commerce technologies provide a unique, many-to-many model of mass communication.
Advantages-
Accelerated buying process for saving time: It helps the consumer choose from a wide range of
products by making available goods from other chained stores as well, widening the net of available
goods as well fast forward the process to process payments. These processes also aid in reducing travel
and delivery time of the products.
Personalised store as per Consumer preference: each user is introduced to a different first page based
on their location and advanced search for conducting a purchase. The consumer's history of purchases
also reflects in the personalized experience of online commerce. This allows consumers to avail special
services like benefits and discounts due to their loyalty, order history and so on, hence fulfilling customer
expectations.
Reduce recurring cost while hiring virtual support resources: the outsourcing of tasks to different
countries or employees for use to many other e-commerce businesses. This makes the presence of a
company possible in multiple locations possible at a fraction of the cost of physical presence.
Customers retargeting is easier: Retargeting a customer is a key part of retaining a customer base.
Below are some of the techniques which can be used to retarget customers:-
It is a good strategy to share a coupon when customers leave the checkout page.
By sending emails which are pitching upsell and cross-sell.
By redirecting the consumer to the desired web page or targeted advertisement based on
Consumer data.
Easier to encourage an impulse buy: Impulse buying plays on the psychological behaviour of humans
where some of us have personality traits that encourage impulse buying. It is often because of the urge
to feel good, and at the same time the attempt at deriving emotional value from certain products makes
them feel good; or things that have an emotional value.
Reviews Available: The review system allows the consumer to make decisions as well as pass judgement
on a wide range of variables.
Detailed information available for the consumer: All consumers are always seeking detailed insights
into the product they are interested in as it aids them in making an informed decision.
Quality service at reasonably low operation cost: E-Commerce plays an important role in reducing
the cost of operations significantly by eliminating a significant part of that expense as the business does
not have to rely on a physical presence to provide quality service.
Quick and affordable marketing: E-commerce provides a cost effective way to businesses for marketing
anything effectively. Some pointers for understanding marketing techniques are listed below:
Availability of quality content for attracting the customers, it is an important factor for being more
visible or noticeable in the market.
Creative marketing videos explaining the product and services for better understanding.
Social networking is important for asserting one's presence everywhere and helps in the development
of popularity for a product.
Employing different tricks to reach the customers, which is easy through digital marketing
techniques.
E-Commerce has flexibility with 24/7 service capability: Ecommerce is powerful than conventional
stores and retail spaces as it allows the service to consumer 24/7. It is not only the capability of providing
a shopping option round the clock, E-Commerce also helps consumers with chat support, provide
recommendations and identify products being sought by the consumer at any time and place.
E banking
Electronic banking is a form of banking in which funds are transferred through an exchange of electronic
signals. It is also known as electronic funds transfer (EFT) and basically uses electronic means to transfer
funds directly from one account to another.
E-banking has certain advantages over the traditional banking system, as stated below:
• It provides 24 hours, 365 days a year services to the customers of the bank.
• It lowers the transaction cost.
• It inculcates a sense of financial discipline and promotes transparency.
• Customers can make the transactions from anywhere-anytime.
UPI
Unified Payments Interface is an instant real-time payment system developed by National Payments
Corporation of India facilitating inter-bank transactions.
The interface is regulated by the Reserve Bank of India and works by instantly transferring funds
between two bank accounts on a mobile platform.
VIRTUAL CURRENCY
The term came into existence around 2012, when the European Central Bank (ECB) defined virtual
currency to classify types of “digital money in an unregulated environment, issued and controlled by its
developers and used as a payment method among members of a specific virtual community,” according
to Bitcoin News Virtual currency can be defined as “an electronic representation of monetary value that
may be issued, managed, and controlled by private issuers, developers, or the founding organization”.
Such virtual currencies are often represented in terms of tokens and may remain unregulated without
a legal tender. The virtual currency is akin to a coupon.
Examples
E payment
An electronic payment (e-payment), in short, can basically defined as paying for goods or services on the
internet or through gateway to pay amount. It includes all financial operations using electronic devices,
such as computers, smartphones or tablets. E-payments can be made in many ways, like credit or debit
card payments or bank transfers.
The basic characteristics of e-payment system are applicability, ease of use, security, reliability, trust,
scalability, convertibility, interoperability, efficiency, anonymity, traceability, and authorization type.
E-Money
Electronic money refers to money that exists
in banking computer systems that may be
used to facilitate electronic transactions.
Although its value is backed by fiat currency
and it can be exchanged into a physical form.
E-money is primarily used for electronic
transactions.
E money is stored and transferred
electronically through a variety of means a
mobile phone, tablet, contactless card (or
smart cards).
Electronic money is currency that is
stored in banking computer systems.
Various companies allow for transactions to be made with electronic money, such as Square or PayPal.
The prevalence of electronic money has led to the diminishing use of physical currency.
Smart Cards
Smart card is a chip based card. In simple layman's words, a smart card is the card with which we can
exchange the data, store it and manipulate data.
It performs all functions of magnetic strip cards like ATM Card, Debit and Credit Card etc.
Examples of Smart cards
Used as payment cards like credit/debit cards. These are issued by commercial companies or banks.
Hospitals use these cards to store patient details.
EBT (Electronic benefits transfer) cards are used for the distribution of government benefits.
Smart cards are used by educational institutions, government authorities etc for access control.
IMPORTANT TERMS
Electronic Banking: E-banking is a form of banking in which funds are transferred through an exchange
of electronic signals rather than through an exchange of cash, checks, or other types of paper documents.
IFSC (Indian Financial System Code): IFSC is a unique eleven-digit number which is a combination of
alphabets and numerals given to a bank fora specific branch.
NEFT (National Electronic Funds Transfer): NEFT enables an individual electronically transfer funds from
any bank branch to any individual having an account with any other bank branch in the country
participating in the Scheme.
RTGS (Real Time Gross Settlement):RTGS is an electronic form of funds transfers where the transmission
takes place on a real time basis. In India, transfer of funds with RTGS is done for high value transactions,
the minimum amount being Rs. 2 lakh. The beneficiary account receives the funds transferred, on a real
time basis.
IMPS (Immediate Payment Service): IMPS is an instant payment interbank electronic funds transfer
system in India. IMPS offer an inter-bank electronic fund transfer service through mobile phones.
Virtual Currency: Virtual currency is termed as an electronic representation of monetary value that may
be issued, managed, and controlled by private issuers, developers, or the founding organization.
Automated Clearing House: An automated clearing house is a computer based electronic network to move
money between banks without using paper checks, wire transfers, credit card networks, or cash.
Distributed Ledger Technology: Distributed ledger technology is a ledger of any transactions or contracts
maintained in decentralized form across different locations and people, eliminating the need for a central
authority to keep a check against manipulation.
FASTag - FASTag are Radio-Frequency Identification (RFID) stickers which are affixed on the
vehicle windshield and enable the driver to make toll payments electronically while the vehicle
is in motion .