60th IIGF Report
60th IIGF Report
60th IIGF Report
17 – 19 January, 2018
Pragati Maidan, New Delhi
Executive Summary
1. India International Garment Fair (IIGF) in being organized in association with
International Garment Fair Association and four major Garment Exporters' Associations
Viz. Apparel Exporters & Manufacturers Association (AEMA), Garment Exporters
Association (GEA), The Clothing Manufacturers Association of India (CMAI) and
Garment Exporters of Rajasthan (GEAR), since
1988 with AEPC as a supporting organization.
2. 60th India International Garment Fair was inaugurated by Hon'ble Minister of State for
Textiles, Sh. Ajay Tamta on 17.1.2018 at Foyer of Hall No. 12 & 12A, Pragati Maidan,
New Delhi in the presence of Sh. H.K.L. Magu, Chairman, AEPC, Sh. Lalit Thukral,
Chairman (EAC), AEPC, Sh. Rahul Mehta, President, CMAI and EC members of the
Council.
3. The Hon'ble Minister of State for Textiles inaugurated the fair by cutting the ribbon,
lighting of the lamp, then hand-spun the yarn on charkha in the foyer of Hall of No. 12
& 12A.
4. During the inaugural function the Hon'ble Minister of State for Textiles unveiled the Fair
Guide of 60th IIGF.
5. The inaugural function was addressed by Hon'ble Minister of State for Textiles &
Chairman, AEPC and the Vote of Thanks was given by Sh. Rahul Mehta, President,
CMAI.
6. In his address, Shri Ajay Tamta, Hon’ble Minister of State for Textiles said, “IIGF is a big
platform which brings together the overseas garment buyers and garment exporters
with almost half of the Indian states participating in the fair. Garment sector is one of the
largest employment providers and is helping a large number of people to earn their
livelihood. The apparel Industry is going through a challenging phase and to address
the concerns of the Industry, a committee has been formed by the Government to look
into the issues raised by the Industry. The textile package announced by the Honourable
Prime Minister is benefiting the sector, immensely. During the last IIGF, business worth
US $200 million was conducted and this time I would like to see more buyers
participating in the fair. My best wishes to all the buyers and exporters who are
participating in the fair”.
7. Speaking on the occasion Mr. H.K.L. Magu, Chairman, AEPC said, “I feel happy to note
that the Fair and the garment export industry has witnessed huge transformation in the
last few years. The Fair has grown in scale and scope and emerged as one of the largest
and most popular platforms in Asia where overseas garment buyers can source and
build the business relationship with India’s finest in Apparel and Fashion Accessories
domain. This time the fair is happening at a time when Industry is facing lot of
challenges both domestically and globally. These are challenging times for the Industry
with global headwinds blowing over us. The post GST transformation for the industry
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has been challenging, but I am sure the industry will show the resilience it has shown in
the past, and emerge stronger.”
8. Hon'ble Minister of State for Textiles took a round of the fair with Chairman, AEPC,
Chairman (EAC), AEPC and interacted with the Participants and also appreciated the
collection of garments displayed by the participants.
9. During the fair days, Sh. Deepak Kumar, ED, ITPO, a 10 member Chinese delegation
and officials from Ministry of Textiles and Commerce visited the fair.
10. Stalls of 294 national participants across all over India were spread over in 3 large halls.
Facilities such as free Wi-Fi, Cafeteria, Buyers Lounge, Medical Room with stand by
Ambulance, Fire Safety, Business Centre, and Cyber Café were provided in the fair.
11. A total number of 1089 buyers and 213 buying agents registered on the IIGF website for
the 60th IIGF. 628 quality International buyers from 65 countries and 234 Buying Agents
visited during three days of fair. Many chain stores were given hospitalities like
complimentary air tickets, Hotel Stay, Pick-up facility from hotel to fair venue and back.
235 buyers were approved by the AEPC’s Screening Committee under the Buyers
Promotion Scheme. From the approved buyers, 165 buyers actually visited the fair under
Buyers Promotion Scheme and were given complementary hotel stay.
12. This time the fair is being organized without MAI support from Ministry of
Textiles/Ministry of Commerce.
13. Fashion Shows (2 shows one each day of the fair) was organized during the three days
of the fair.
14. Best Display Award Function was organized during the second day of the fair wherein
Trophies were given to the Best Displayed Stalls by Sh. Ajay Sawhney, Regional General
Manager (India, Middle East, Africa), Sears Sourcing India Pvt. Ltd., Noida,
Mr. Mahonar Samuel, President (Marketing & Business Development), Aditya Birla
Group, Mumbai and Sh. Lalit Thukral, Chairman (EAC), AEPC. A Jury comprising of
Ms. Renu Sharma – President & Mentor of NGO Beti & Sikhsha Foundation, Ms.
Paridhi Sharma - President, Incredible Transforming Charitable Foundation (NGO) and
Founder - Sankalp for Khadi and Ms. Rebekah Scott, Manager, Incredible Transforming
Charitable Foundation (NGO) and Founder - Sankalp for Khadi visited all the stalls and
finalized the best displayed stalls.
15. IIGF Participants’ Profile
The total gross space is around 12500 Sq. Mtr. The net stall area is 5406 Sq. Mtr. The fair
is being participated by 294 exporters. The participants comprise 214 showcasing
womenswear (72.78%), 35 showcasing accessories (11.90%), 13 showcasing kidswear
(4.42%) and 19 showcasing menswear (6.46%) and 13 participants from fashion
publishers, fair authority, etc.
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State-Wise Participation in 60th IIGF
Gujarat
Haryana
Maharashtra
Madhya Pradesh
New Delhi
Punjab
Rajasthan
Tamil Nadu
Telangana
Uttar Pradesh
West Bengal
16. Complimentary stalls were given to the publishers of Apparel Online, Inside Fashion,
Garment Line, Fashion Era, Perfect Sourcing, IGMATEX on barter basis. A stall was also
given to India International Knit Fair, Tirupur and Premier Vision, Paris, France on
barter basis.
17. Workshop-cum-Seminars/ Interaction meeting with the participants were organized
with Amazon.com on the first day of day, with DHL Express (I) Pvt. Ltd. on the second
day and with Drip Capital Services LLP on the third day of the fair – some of the
sponsors of the fair.
18. For the first time in the fair, IGFA has taken sponsorship from Amazon.com, DHL
Express (I) Pvt. Ltd., Drip Capital Services LLP, Aditya Birla Group (Liva), Bureau
Veritas, Aura Machines, Viablesoft Solutions Pvt. Ltd., SRS Limited and Hi-Secure
Exhibitions P. Ltd.
19. For the first time, branding opportunities inside and outside the halls and also at the
prominent places within Pragati Maidan were made available through Lamp post
bunting, Pillars inside halls, octonorm panel, chocolate box, Self standing panels
amongst the participants of the fair, to showcase their products to the visiting buyers
and buying agents.
20. For the first time, a popcorn machine was installed in the fair area, wherein popcorns
were provided to the visiting buyers, buying agents and participants on free of cost basis
on all the three days of the fair.
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Contents
3. Participation Details 12
4. Product Profile 13
Approach Adopted for Buyers’ Active
5. Participation in IIGF 14
7. Fashion Show 18
8. Best Display Awards 20
Feedback of Buyers
9. 22
Feedback of Exhibitors
10. 23
Analysis of Exhibitors’ Responses
11. 24
Annexure I (Country-wise list of Buyers at 60th
12. 27
IIGF)
13. List of major buyers visited the fair 28
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1. 60th IIGF - Fair Details
1. The 60th India International Garment Fair (IIGF) was held from 17 - 19 January, 2018 at
Hall Nos. 11,12 & 12A, Pragati Maidan, New Delhi. The fair was for the Autumn/Winter
2018-19 season and 294 exhibitors participated in the fair. The total stall area was 5406
sq. mtrs. The fair timings were 10.00 AM to 6.00 PM on 17 & 18 January, 2018 and 10.00
AM to 5.30 PM on 19th January, 2018.
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2. During the three days of the fair, 628 buyers and 234 buying agents visited the fair with
business potential of around US$ 167.88 million.
3. Under the Buyers Promotion Scheme, 235 buyers were approved by the AEPC’s
Screening Committee for hotel stay for 3 days under the scheme. From the approved
buyers, 165 buyers actually visited the fair under Buyers Promotion Scheme and were
given complementary hotel stay.
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IIGF Participants’ Profile
Total 294 exhibitors presented their collection in the exhibition area of the fair. The city wise
details of the participants are as follows:-
In addition to the above, one stall each was given to Drip Capital Services LLP, DHL Express (I)
Pvt. Ltd. and Aditya Birla Group (Liva) - one of the sponsors of the fairs on complimentary
basis.
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3. PARTICIPATION DETAILS
SIZE OF STALL (IN SQM) TOTAL NO. PARTICIPANTS TOTAL SQM
6 7 42
9 56 504
12 63 756
18 89 1602
24 41 984
30 8 240
36 9 324
42 12 504
48 7 336
54 1 54
60 1 60
TOTAL NUMBER/SQM 294 5406
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4. PRODUCT PROFILE
a) CASUAL WEAR:
Blouses, Casual Wear, Children’s Wear, Co-ordinates, Denim Wear,
Infants’ Wear, Knitwear, Ladies Wear, Men’s Wear, Shirts, Shorts, Silk
Garments, Skirts, Suits, Dresses, Sweat Shirt, T-Shirt, Trousers, Vest, Cardigans,
Pullovers, etc.
b) HIGH FASHION & OCCASIONAL WEAR :
Designer’s Labels - Fashion, Private Labels - Fashion, Bridal Wear, Cocktail
Dresses, Evening Dresses
c) LINGERIE :
Bodysuit, Brief, Home Wear, Men’s Underwear, Nightwear & Pajamas
d) SPECIALTY :
Uniforms, Work Clothes
e) SPORTSWEAR:
Outerwear, Swimwear, Body Wear, Track Suits
f) FASHION ACCESSORIES:
Pareos, Scarves, Stoles, Handbags etc.
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5. Approach Adopted for
Buyers’ Active Participation in IIGF
A dedicated website www.indiaapparelfair.com was redesigned with new
“Customer Relationship Management” system, wherein each buyer and
participants would have their own login id and password.
The CRM has the facility of fixing meeting of the participants with the visiting
buyers.
A ‘Missed You’ letter to those buyers who were not able to come to visit 59th
IIGF and a ‘Thank You’ letter to those buyers who have attended the fair was
sent.
Regular IIGF E-Blasts were sent to all buyers database by AEPC and M/s
Asearch Online Technology Pvt. Ltd.– official online promotion agency.
Registration Form Update, Website Creation, Google Adwords set up, Website
Content Creation, Unconventional Market Targeting, Analytics Monitoring,
Social Media Push etc.
Promotion was done in various International Fair and BSMs in which AEPC
participated/Organized.
Posters were sent to HCI/Embassies over the world.
Data mining was done by searching various websites etc. and new buyers have
been added to the existing database of buyers available with IGFA.
Letter to Indian Missions abroad has been sent requesting them to send the
name of the CEO’s/Sourcing Directors of those apparel chain
stores/departmental stores/buyers, who occupy the larger share in the garment
import/business in the country of their accreditation.
Letter to approved buyers data of 59th IIGF, inviting them to register for 60th
IIGF was sent.
Invitation from Chairman, AEPC to buying houses announcing 60th IIGF and
requesting them to recommend their buyers to visit the fair and avail the buyers’
promotion scheme has been sent.
Execution of Buyer promotion scheme and promotion of scheme through E-
blasts, letters, through Embassy, chambers/retailers association, website etc.
E-blast in different languages has been sent to country specific buyers.
Letter from Chairman (EAC), AEPC to all 8000 member exporters of the Council
requesting them to participate in the fair was sent.
Letter from Chairman (EAC), AEPC to all buyers as per database available
inviting them to visit the fair and also requesting them to register on the website
for availing benefits under Buyer Promotion Scheme was sent.
Letters were sent from Chairman (EAC), AEPC to all buying agents requesting
them to invite the buyers with whom they are working.
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Letters were sent from Chairman, EAC to President, TEA for generation of
participation in 60th IIGF.
Professional tele-calling in various foreign languages was done.
Advertisement was released in various national magazines and Apparel India
magazine of AEPC.
A special section was created on the website for showcasing the various products
of the participants to the buyers for match making.
Personal visit to the prominent buying houses within NCR to invite them to visit
the fair.
The Buying agents situated with NCR region were invited through letters, personal visit
followed by phone calls.
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6. Guidelines for sponsorship and procedure
adopted for selection of buyers for 60th IIGF
The scheme will be for buyers of Apparels & fashion accessories only.
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a) Declaration of the annual turnover on company’s letterhead and attested by the
company’s accounts department for any one (1) year i.e. FY 2015-16 / 2016-17 or
2015 / 2016.
b) Annual turnover of any one (1) year i.e. FY 2015-16 / 2016-17 or 2015 / 2016 verified
by your CPA/CA on their company letterhead.
c) CA/CPA certified Profit & loss statement for any one (1) year i.e. FY 2015-16 /
2016-17 or 2015 / 2016.
d) Income Tax returns of the company for any one (1) year i.e. FY 2015-16 / 2016-17 or
2015 / 2016.
e) Turnover during any one (1) year i.e FY 2015-16 / 2016-17 or 2015 / 2016 available
on company’s website for public limited company.
Screening Process:
1. Once entire application is ready for screening along with supporting documents
from the buyer’s promotional team, the forms would then be scrutinized by In-
charge of the buyer promotion team.
2. There after the scrutinized form would be placed before the Buyers Screening
committee. At least 2 members would approve the forms and the approval of the
members can be sought by email.
3. Short listed Buyer’s list will be mailed to Chairman (EAC), AEPC in Excel format
containing Buyer name, Company name, with committee’s recommendations for
approval
4. The final approval for screening of buyers shall be given by Chairman (EAC),
AEPC. Approval received through mail would also be acceptable. After
obtaining approval from Chairman (EAC), AEPC, confirmation would be mailed
to individual buyers as per their eligibility.
5. The consolidated approval of all the screening done would be taken from
Chairman. AEPC/IGFA before the start of the fair.
The Buyers Screening Committee for 60th IIGF is as follows:-
The final approval for screening of buyers is being given by Sh. Lalit Thukral, Chairman
(EAC), AEPC.
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7. FASHION SHOWS
Fashion shows were held twice on all three days of the fair (one in the morning and one
in the evening). There were 10 exhibitors (78 outfits) who presented their collections in
fashion show. The collections were being displayed by 18 female models. The exhibitors
presented different collections all three days which created lot of interest in audience.
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8. BEST DISPLAY AWARDS
The awards were given by Sh. Ajay Sawhney, Regional General Manager (India, Middle
East, Africa), Sears Sourcing India Pvt. Ltd., Noida, Mr. Mahonar Samuel, President
(Marketing & Business Development), Aditya Birla Group, Mumbai and Sh. Lalit
Thukral, Chairman (EAC), AEPC on second day of the fair i.e. on 18.1.2018.
During 60th IIGF, following Trophies were given to the following participants:-
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09. Feedback of Buyers
The gist of some of the buyers’ feedback is as follows:-
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10. Feedback of Exhibitors
The gist of some of the Participant’s feedback is as follows:-
The fair is well organized. The buyers are serious buyers. Only important is to
maintain washroom
This fair is well organized but for future it should be co-ordinated with
International Fairs to have better footfall of Buyers.
Too good, worth participation.
Toilet conditions in the Pragati Maidan needs to be improved.
Far Better than last show in Ahmedabad. It was properly taken care off.
Don't clash dates with Paris Fair - Who's Next
Good Exhibition, beyond expectation.
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11. Analysis of Exhibitors’ Responses
All 294 exhibitors participated in the 60th IIGF provided with a response sheet (copy of
the Response Sheet is attached at Annex – II) for giving their valuable suggestions about
the fair. The analyses of the feedback received from the participants are given below:-
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Analysis of Exhibitors Response – Percentage Wise
S.
No. Particulars Average Satisfactory Good Very Good Total
1 The Present Level of Fair 52.6 23.7 19.9 3.8 100
2 Fair Secretariat Services 30.8 40.7 23.6 4.9 100
3 Stall Construction And Services 32.4 33.6 29.0 5.0 100
4 Toilets/Maintenance 43.1 28.2 24.8 3.8 100
5 Cafeteria 33.5 34.6 26.2 5.7 100
6 General Facilities 32.4 36.3 26.3 5.0 100
7 General Ambience 33.0 32.2 29.9 5.0 100
The major continents where the participants are exporting their products are as
follows:-
Country/Continent No. of Participants
RUSSIA 2
AFRICA 14
LATIN AMERICA 48
MIDDLE EAST 26
OCEANIC COUNTRIES 23
ASIA 41
AMERICA 138
EUROPE 215
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The details of participants who are incorporating sustainable
01. 100% 88
02. 80-99% 67
03. 60-79% 24
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ANNEXURE I
COUNTRY-WISE NUMBER OF BUYERS WHO ATTENDED THE 60th INDIA INTERNATIONAL
GARMENT FAIR (17 – 19 JANUARY, 2018) HELD AT PRAGATI MAIDAN, NEW DELHI
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Some of the major buyers who have visited the fair are given below:-
Some of the notable buyers’ information is given below along-with their turnover in
garment buying:
Al Safeer Group Of Companies, UAE, (40 + Stores); B.K. Rekhatex (H.K.) Ltd., Hong
Kong, (US$ 29.54 Million); Bellatrix S.A., Uruguay, (US$ 12 Million); Boohoo, United
Kingdom, (US$ 262 Million); Calle Medina N1, Spain, (15 Stores); Cape Union Mart,
South Africa, (260 Stores); Chic Parisien S.A., Uruguay, (20 + Stores); Comercial
Hispano Brasilena (Chb), Spain, (US$ 59.98 Million); Cuesta Blanca, Argentina, (15+
Stores); Estilos Srl, Peru, (15+ Stores); Fashion World, South Africa, (200 + Stores); Gulf
Mysore Gen Trade Co W.L.L., Kuwait, (US$ 26.5 Million); Ikegami & Co., Ltd., Japan,
(US$ 42.11 Million); Kirawira S.L., Spain, (US$ 15.8 Million); Kirens International
Limited, United Kingdom, (US$ 44 Million); Lulu Group International, UAE, (142
Stores); Modis (Ao Odezhda 3000), Russia, (135 Stores); Montania Fashion, Kuwait, (15+
Stores); Nama Arabia Apparels Company Ltd., Saudi Arabia, (US$ 21.22 Million);
Natura Invicta Lda, Spain, (15+ Stores); Natura Selection, S.L., Spain, (US$ 26.80
Million); Octf S.A., Poland, (US$ 117 Million)); Odel Plc, Sri Lanka, (20+ Stores); Penti,
Turkey, (15+ Stores); Queen Calliope, Greece, (US$ 27.9 Million); Santex Int'l (Hk) Ltd.,
Hong Kong, (US$ 18.4 Million); Sepi, Spain, (US$ 45.56 Million); Token Confeccoes
Ltda, Brazil, (32 Stores); Tomy's Fashion Tribe Slu, Spain, (18 Stores); Zabriskie Studio
S.L.U., Spain, (US$ 14.15 Million).
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12. Supervision And Co-Ordination
The 60th India International Garment Fair was organized under the
supervision of Shri H.K.L. Magu, Chairman, AEPC, Shri Ashok G Rajani,
Former Chairman, AEPC & Shri Lalit Thukral, Chairman (EAC), AEPC.
The valuable support and contribution has been received from the
following:-
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13. A word of Appreciation
We would place on record sincere thanks and gratitude to all our vendors,
empanelled vendors, sponsors, Government agencies, India Trade
Promotion Organization, Organizing Associations, Delhi Police, official
hotels for their co-operation to make the event a huge successful event.
We would also like to thank the entire IGFA/AEPC team for their tireless
efforts and also the officials who were deputed in the fair during fair days
for rendering support to organize the event in a smooth and hassel free
manner.
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