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    Chapter 5 Fashions and Trends

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    Sheikh Sahil Mobin
    This chapter discusses the fashion cycle and how fashions move through different stages from introduction to obsolescence. It also covers fashion movements, leaders, and different theories about how trends spread among socioeconomic groups.

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    Chapter 5 Fashions and Trends

    Uploaded by

    Sheikh Sahil Mobin
    10 views22 pages
    This chapter discusses the fashion cycle and how fashions move through different stages from introduction to obsolescence. It also covers fashion movements, leaders, and different theories about how trends spread among socioeconomic groups.

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    This chapter discusses the fashion cycle and how fashions move through different stages from introduction to obsolescence. It also covers fashion movements, leaders, and different theories about how trends spread among socioeconomic groups.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views22 pages

    Chapter 5 Fashions and Trends

    Uploaded by

    Sheikh Sahil Mobin
    This chapter discusses the fashion cycle and how fashions move through different stages from introduction to obsolescence. It also covers fashion movements, leaders, and different theories about how trends spread among socioeconomic groups.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 22

    Chapter 5: Types of Fashions & Trends

    Chapter 5.2: The Fashion Cycle


    Key Terms
    • Fashion Cycle
    • Fashion Movement
    • Fashion Leaders
    • Trickle-Down Theory
    • Trickle-Up Theory
    • Trickle-Across Theory
    • Fashion Trend
    • Fad
    Changing Fashions
    • The only constant in the fashion world is
    that consumers look for new fashions and
    desire change.
    • The ongoing motion of fashions moving
    through the fashion cycle
    The Fashion Cycle
    • The fashion cycle is the period of time or life
    span during which the fashion exists, moving
    through five stages:
    ❖ Introduction,
    ❖ Rise
    ❖ Peak
    ❖ Decline
    ❖ Obsolescence
    • Fashion moves through different stages
    during its cycle of existence
    • The cycle represents levels of acceptance
    Stages of the Fashion Cycle
    Introduction Stage
    • Designs are 1st previewed
    • Upward slope on curve
    • Limited number of people accept it
    • Offered at high prices, and in small
    quantities
    Rise Stage
    • 1st incline up the hill
    • This is when manufacturers will copy the designs, and
    produce them for less
    ❖ Less expensive fabrics
    ❖ Minimizing details
    • Mass production reduces the price of the fashion
    Peak Stage
    • This stage is at the top of the hill
    • The fashion is at its most popular and accepted stage
    • Prices will vary because so many have copied the fashion
    • The fashion can possibly become a classic
    • Simple changes to maintain popularity include:
    ❖ Details of Design
    ❖ Color
    ❖ Texture
    Decline Stage
    • This stage is a downward slope of the curve
    • Consumers have grown tired of the fashion, and
    desire something new
    • The market can be oversaturated
    • Fashion retailers begin to mark down the price of
    the merchandise
    • Makes room for new designs
    Obsolescence Stage
    • The end of the fashion cycle, at the bottom
    of the hill
    • Consumers are no longer interested
    • Prices are low
    • Consumers may not buy the product
    Fashion-Cycle Life Span
    • All fashions follow the life-cycle pattern
    • The rate of movement varies
    • It all depends on the willingness of the
    consumer’s to accept the fashion

    Organic
    Fabrics
    Fashion Movement
    • A fashion movement is the ongoing motion
    of fashion moving through the fashion cycle
    • Factors that affect the fashion movement
    include:
    ❖ Economic
    ❖ Social Factors
    ❖ Introduction of new
    fibers and fabrics
    ❖ Advertising techniques
    Old Is New Again
    • History repeats itself
    • Keep everything, it will come back into style
    Leading The Fashion Way
    • Fashion leaders are the trendsetters, or
    individuals who are the first to wear new
    styles, after which the fashion is adopted by
    the general public
    • Who are the trendsetters:
    ❖ Royalty
    ❖ Wealthy
    ❖ Celebrities
    Theories of Fashion
    Movement
    • Fashion Trend is the direction of movement
    of fashion that is accepted in the
    marketplace
    • Trickle-Down Theory
    • Trickle-Up Theory
    • Trickle-Across Theory
    Trickle-Down Theory
    • A hypothesis that states the movement of
    fashion starts at the top with consumers of
    higher socioeconomic standards and moves
    down to the general public
    • Example: Jackie Kennedy
    Trickle-Up Theory
    • A hypothesis that states the movement of fashion
    starts with consumers on lower-income levels and
    then moves to consumers with higher incomes
    • Examples Include
    ❖ Athletic Apparel 1970’s and 1980’s
    ❖ Hair Styles
    ❖ Punk style
    ❖ Grunge style
    Trickle-Across Theory
    • A hypothesis stating that fashion acceptance
    begins among several socioeconomic classes
    at the same time
    Fashion Trends vs. Fads
    • A fad is a fashion that is popular for a short
    period of time
    • A fad can be recognized by its sudden appearance
    and disappearance
    • A trend can be a fad that has withstood the test of
    time

    Trend

    Fad
    Changing Fashions
    • Each new season challenges fashion
    producers, designers, and marketers to
    develop new approaches and ideas to meet
    consumer demand
    Chapter 5: Types of Fashions & Trends

    THE END

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