Business Plan Intro To Org

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BUSINESS PLAN

Objectives
• To create the Introduction,
Executive Summary,
Environmental Analysis
and the Business
Description of the
business plan.
Who is this character?
What is a
business
plan?
Business Plan

It is defined as a detailed
and integrated written
document that describes
the various activities
involved in opening and
operating a new
entrepreneurial venture.
A business plan is a
written document
describing a company's
core business activities,
objectives, and how it
plans to achieve its goals.
Business Plan

-foundation
-roadmap
-key to companies
success
How is a business
plan differs from
a feasibility
study?
Major Parts of the Business Plan

Introduction
Executive Summary
Environmental Analysis
Business Description
Organizational Plan
Production Plan
Marketing Plan
Financial Plan
Appendix
Introduction
• Proposed name of the
business
• Address of the business
• Name of the owner or
owners
• Description of the business
• Location of the business
• Funding requirement and
source
Proposed Name of the Business
The proposed business name must:
• Reflect the business identity and image;
• Promote the philosophical values and culture
that the business value the most;
• Profess the brand identity of the product;
and
• Attract or influence the target consumers.
• At least three suggested trade names must
be submitted to the Development Trade and
Industry for approval and registration.
Address of the Business Location of the Business
• Specific location of • A brief description of the
the business. business address. And a simple
reasoning of why it strategically
place on that location.
Example:
42 Abuag St. Example:
Maharlika Highway, It is located beside St. James
Santiago City Parish Church wherein customer
can easily access and being in the
highway it is more visible to the
customers.
Description of the Business
• A brief description of the business must
include information about the type of
product or service that the business
intends to produce or provide. It may
also include what the business stands
for.
Funding Requirement and Source
• The estimated initial cost of the business venture
must be clearly indicated. It should include the
projected breakdown or allocation of the total cost,
e.g., how much will be for building, fixture,
equipment, supplies, and working capital.
• This section also presents the source or sources of
funds. The initial cost of the investment may be
provided solely by the owner or owners or partly by
the owners and creditors.
Executive Summary
• This section points out the overall
highlights of the business plan as well as
a bird’s-eye view of its sections.

The executive summary must include the


following sections:
• Vision, mission, goals, and objectives of
the business
• Business Model
• Business and product position
• Wealth improvement approaches
VMGO
• A vision statement focuses on tomorrow and
what an organization ultimately wants to
become. It must include what the world will
look like once they have accomplished that
mission.

Questions that guide vision statements


include:
• What are our hopes and dreams for the
company?
• What problem are we solving for the greater
good?
• Who and what are we inspiring to change?
VMGO
A mission statement focuses on today and
what an organization does to achieve
it. Mission statements establish a
framework for the behavior of those
working in the company.

Questions that guide mission statements


include:
• What do we do?
• Whom do we serve?
• How do we serve them?
VMGO
A goal is an achievable outcome that is
typically broad and long-term. A company
might use goals to inform yearly strategies
that each department will execute.

An objective, on the other hand, defines


the specific, measurable actions each team
employee must take to achieve the overall
goal.
Business Model
• A business model is a company's core
strategy for profitably doing business.
• Models generally include information like
products or services the business plans to
sell, target markets, and any anticipated
expenses.

The business model canvas is a shared


language for describing, visualizing,
assessing and changing business models. It
describes the rationale of how an
organization creates, delivers and captures
value.
Business Model Canvas
Designed for: Designed by: Date: Version:

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Key Resources Channels

Cost Structure Revenue Streams

Original version: Strategyzer


This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.

businessmodelanalyst.com
● 1. Customer segments
List the top three segments. Look for the segments that provide the most
revenue.
● 2. Value proposition
what are your products and services? What is the job you get done for your
customer?
● 3. Revenue streams
List your top three revenue streams. If you do things for free, add them here too.
● 4. Channels
How do you communicate with your customer? How do you deliver the value
proposition?
● 5. Customer relationships
How does this show up and how do you maintain the relationship?
● 6. Key activities
What do you do every day to run your business model?
● 7. Key resources

The people, knowledge, means, and money you need to run your
business.
● 8. Key partners

List the partners that you can’t do business without (not


suppliers).
● 9. Cost structure

List your top costs by looking at activities and resources.


Business and Product
Position
• The business and product position will
help determine how the business defines
its course and the process of
accumulating wealth. It tells the size of
the market; the target market share of
the business product position must be
able to convince the readers that the
proposed business has a competitive
advantage in the market.
Market Share

25%

32%

13%
30%

Kumon Train and Shine MindLink Prime


Wealth Improvement
Approaches
• This section of the Executive Summary
describes the methodologies or
approaches that will be taken by the
business in order to:
• maintain a competitive advantage;
• position the business in the market;
• improve the market share; and
• maximize the utilization of resources.
Wealth Improvement
Approaches
• This section of the Executive Summary
describes the methodologies or
approaches that will be taken by the
business in order to:
• maintain a competitive advantage;
• position the business in the market;
• improve the market share; and
• maximize the utilization of resources.
Environmental Analysis
• It is described as the process which examines
all the components, internal or external, that have
an influence on the performance of the
organization. The internal components indicate the
strengths and weaknesses of the business entity
whereas the external components represent the
opportunities and threats outside the organization.

• SWOT (strengths, weaknesses, opportunities, and


threats) analysis will be conducted to critically
evaluate the business environment.
Organizational Plan
The organization plan provides a detailed description of the business in
terms of the following:
• Form of the business organization
• Liability of the owner or owners
• Organizational structure
• Roles and responsibilities
• Salary requirements

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