Business Plan Intro To Org
Business Plan Intro To Org
Business Plan Intro To Org
Objectives
• To create the Introduction,
Executive Summary,
Environmental Analysis
and the Business
Description of the
business plan.
Who is this character?
What is a
business
plan?
Business Plan
It is defined as a detailed
and integrated written
document that describes
the various activities
involved in opening and
operating a new
entrepreneurial venture.
A business plan is a
written document
describing a company's
core business activities,
objectives, and how it
plans to achieve its goals.
Business Plan
-foundation
-roadmap
-key to companies
success
How is a business
plan differs from
a feasibility
study?
Major Parts of the Business Plan
Introduction
Executive Summary
Environmental Analysis
Business Description
Organizational Plan
Production Plan
Marketing Plan
Financial Plan
Appendix
Introduction
• Proposed name of the
business
• Address of the business
• Name of the owner or
owners
• Description of the business
• Location of the business
• Funding requirement and
source
Proposed Name of the Business
The proposed business name must:
• Reflect the business identity and image;
• Promote the philosophical values and culture
that the business value the most;
• Profess the brand identity of the product;
and
• Attract or influence the target consumers.
• At least three suggested trade names must
be submitted to the Development Trade and
Industry for approval and registration.
Address of the Business Location of the Business
• Specific location of • A brief description of the
the business. business address. And a simple
reasoning of why it strategically
place on that location.
Example:
42 Abuag St. Example:
Maharlika Highway, It is located beside St. James
Santiago City Parish Church wherein customer
can easily access and being in the
highway it is more visible to the
customers.
Description of the Business
• A brief description of the business must
include information about the type of
product or service that the business
intends to produce or provide. It may
also include what the business stands
for.
Funding Requirement and Source
• The estimated initial cost of the business venture
must be clearly indicated. It should include the
projected breakdown or allocation of the total cost,
e.g., how much will be for building, fixture,
equipment, supplies, and working capital.
• This section also presents the source or sources of
funds. The initial cost of the investment may be
provided solely by the owner or owners or partly by
the owners and creditors.
Executive Summary
• This section points out the overall
highlights of the business plan as well as
a bird’s-eye view of its sections.
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
businessmodelanalyst.com
● 1. Customer segments
List the top three segments. Look for the segments that provide the most
revenue.
● 2. Value proposition
what are your products and services? What is the job you get done for your
customer?
● 3. Revenue streams
List your top three revenue streams. If you do things for free, add them here too.
● 4. Channels
How do you communicate with your customer? How do you deliver the value
proposition?
● 5. Customer relationships
How does this show up and how do you maintain the relationship?
● 6. Key activities
What do you do every day to run your business model?
● 7. Key resources
The people, knowledge, means, and money you need to run your
business.
● 8. Key partners
25%
32%
13%
30%