ABOUT THE

AUTHORS
TABLE OF
CONTENTS
Introduction
How to use this guide
Email Writing Basics
Making Connections
Chapter 1: The Confirmation Email
Chapter 2: Welcome Emails
Chapter 3: Automated Welcome Campaigns
Chapter 4: Newsletters
Chapter 5: Event Invitations
Introducing Your Brand and Nurturing Subscribers
Chapter 6: Product/Service
Chapter 7: Case studies
Chapter 8: Nurture campaigns
Selling Your Product/Service
Chapter 9: Selling a product
Chapter 10: Selling a service
Developing Loyal Customers
Chapter 11: Delighting customers
Chapter 12: Dealing with unhappy customers
Chapter 13: Turning customers into brand advocates
Maintaining a Healthy Email List
 Chapter 13: Asking for feedback in a survey
Writing Engaging Emails
About AWeber
INTRODUCTION

With a fresh cup of coffee by your side and your fully-charged computer in front of you,
you place your fingertips on the keyboard. It’s time to write an email to your subscribers.

After a 15-minute cycle of typing, deleting and staring at a blank email template, you find
you can’t seem to gather the right words.

What in the world should you write?

Whether you have a lot to say and don’t know where to start, or you’re just dealing with
the worst writer’s block ever, or you’re looking for new inspiration to level up your
current email strategy, you’ve come to the right place.

Writing quality content – and doing so consistently – is one of the biggest challenges for
anyone who sends emails. But it’s worth devoting time to. According to research from
Statista, 86 percent of consumers would like to receive promotional emails from
companies. And that means you want to make sure you’re sending emails that create a
positive experience with your brand, and motivate people to take action.

So we decided to help.
Taking our 18+ years of email experience, we’ve created a series of email templates to
take the guesswork out of writing your emails. With templates ranging from welcome
emails to automated email campaigns to one-time broadcasts, you’ll have the tools you
need to easily write and send engaging emails.

How to use this guide

We organized this guide by grouping together emails based on what they will help you
accomplish (ex: making connections with your audience, introducing your brand, going
for the sale, etc.). Depending on your unique email content strategy, you may have
different needs for your emails and will only need to send a few different ones to your
audience.

As a result, this guide is meant to be a resource – not just now, but for reference in the
future as you try new things with email marketing and test new types of emails to engage
and grow your audience.

In the beginning of each chapter, you’ll learn more about the overall strategy and purpose
of the types of emails in that section. At the end of each chapter, you’ll find all of the
corresponding templates. The templates are super easy to use: simply copy and paste the
content into your email (or word document) and fill in the blanks.

EMAil
Writing
BAsics
While you can easily use the fill-in-the-blank templates to

create any or all of your emails moving forward, it’s helpful to

have an understanding of the basics of writing effective email

content. This will help you get the most out of the templates

in this guide, and give you the knowledge to write your own

amazing emails in the future.

With that said, here are six tips on writing great emails.

What to Write in Your Emails

Bring value to your readers.

Your subscribers are busy individuals, and they won’t always consider

your emails a top priority – especially if they’re subscribed to dozens of

other email lists. To ensure yours stand out in the inbox, make sure your

emails are worth their time. Every email you send should bring value to

your audience. Whether it’s content (such as your latest blog post or a

new ebook that addresses a common challenge they face) or a discount

on a new product, there should be a clear benefit to the subscriber.

As you talk about your product or service, be sure to position it in a way

that highlights the value and benefits it’ll bring to subscribers.

Remember your subscribers are people.

Too many business owners view their subscribers as a list of faceless email

addresses, just waiting to be turned into dollar signs – but subscribers see

right through that. As silly as it sounds, it’s important to remember that

your subscribers are real people who want to know you have their best

interest at heart. Having this mindset before you send an email makes it a

lot easier to identify what type of content is valuable to them.

Spark interest in your emails.

As you provide your readers with valuable and helpful information,

keep it engaging. This will ensure your emails hold the attention of your

subscribers, even when they’re busy or just cleaning out their inbox.

To stand out, keep your emails concise and relevant to their interests.

And if it’s relevant to your audience, feel free to liven up your content with

humor, engaging visuals and more.

What to Write in Your Emails

Repurpose content you already wrote.

It’s inevitable that writer’s block will strike at some point. But if you’re

light on content topics or can’t find the right words to express your

thoughts, chances are you already wrote similar content somewhere else.
Many business owners already have the content they need – it just might

be in a social post, blog article or a 1:1 email you sent to a customer. Look

back at previous things you’ve written to see if you can extract anything

and re-write it for your email. As long as it’s relevant to your subscribers

and what they expect to receive from you, you can reuse it to create your

next email.

Write to one person instead of one thousand.

Whether you have a few hundred subscribers or a few thousand, the key

to writing great emails is to imagine you’re only writing to one. This will

ensure your emails feel more like a personal message from a helpful friend

instead of a mass email sent from a distant business.

To help you understand the specific needs of your target audience,

consider creating a customer/client persona. Going through this valuable

exercise can help you get a better sense of the individuals to whom you’re

sending emails, as well as how you can create a product/service that’s

truly aligned with their interests.

Get feedback from subscribers.

Writing well and using proper grammar are important for establishing

credibility with your audience, but at the end of the day, subscribers care

most about the content you’re sending them.

What to Write in Your Emails

If you’re not sure if readers are gaining value from your emails, ask them

for feedback and suggestions on what they want to learn about. This will

either validate the content you’ve been sending, or will give you ideas on

what to focus on in the future. In both scenarios, though, you’ll have a

clear sense for what to write in your emails.

Plus, it’ll make your subscribers feel valued and trusting of your brand.

A win-win!

Now that we’ve covered the basics of writing emails that engage

subscribers, let’s dive into the heart of this guide: the emails

and templates.

SHARE THIS

GUID

Making
Connections
Write emails that help you establish connections with

subscribers, introduce your brand and build trust for longlasting

relationships, including: confirmation emails, welcome

emails, newsletters, event invitations and event follow ups.

11

What to Write in Your Emails

In email marketing, senders have the opportunity to allow subscribers to

confirm that they want to opt-in to an email list. This is known as confirmed

opt-in (COI) and is a best practice in email marketing because it serves as a filter

for subscribers who aren’t really interested in receiving your emails. By using

confirmed opt-in and allowing only quality subscribers to join your list, you can

improve deliverability and email reputation so your emails make it to the inbox

of more subscribers.

Depending on which email marketing platform you use, you might have the

option to turn COI on and off for different lists.

If turned on, the confirmation email automatically goes out to subscribers as

soon as they sign up to your email list. In it, subscribers are asked to click a link
in the email to confirm they want to receive emails from you. While your email

marketing platform will create an automated message, you might have the

option to customize this message.

Since this is a straightforward email, you don’t have to add a ton of bells and

whistles to it. But, it is a good opportunity to remind readers who you are, why

they’re receiving this email and why they’ll benefit from your emails.

Check out the templates:

The ‘Confirmation Email’

CHAPTER 1

The Confirmation Email

Hi {!firstname_fix},

Woo-hoo! Thanks for signing up for [insert your company name]’s [insert what they signed up

for].

You’re almost done!

But before you can get your all-access pass to [insert list of content they can expect to receive],
you need to confirm your subscription. Click below to confirm.

CONFIRM BY VISITING THE LINK BELOW:

[insert confirmation link]

Click the link above to give us permission to send you information. It’s fast and easy! If you cannot

click the full URL above, please copy and paste it into your web browser.

If you do not want to confirm, simply ignore this message.

Talk to you soon!

The [insert your company name] team

Confirmation Email
You’re almost there! Confirm your subscription to the [insert your company name]’s [insert

the name of the content they are subscribing to]

Subject line

Body copy

13

What to Write in Your Emails

When setting up your email marketing, the most important place to start is with
your welcome email.

A welcome email is the first email your subscribers would receive after signing

up to your list, and it helps set the tone for all future emails you send them. It’s

also one of the most engaging emails you can send; we see our highest open

rates in welcome emails (up to 94 percent!).

To easily set this up, you’ll want to create an automated email (also known as an

autoresponder or follow up) before you begin collecting subscribers. This way,

the message will automatically send to every new subscriber that joins your list.

The purpose of the welcome email is to thank subscribers for joining your

list and give them a warm welcome (hence the name!). This is also a great

opportunity to remind subscribers about the benefits of your emails, as well as

how often they should expect to receive emails from you. Doing so not only sets

expectations for subscribers, but it also reduces the risk of spam complaints or

unsubscribes.

If you offer an incentive (or lead magnet) in your sign up form, the welcome
email is where you should deliver it. An incentive is one of the best ways to

encourage people to sign up to your email list – it can be a link, a promo code, a

file or whatever else you can think of.

CHAPTER 2

Welcome Emails
14

What to Write in Your Emails

Since not everyone who signs up to your email list will be familiar with your

brand, share a little information about yourself and your brand. Add additional

contact information such as a phone number, address and social channels so

your subscribers can get in touch with you if needed.

In order to maximize subscriber engagement, be sure to ask readers to whitelist

your email address. Whitelisting is simply the process of adding your address to

their address book, which guarantees your email is delivered to their primary

inbox instead of a junk folder or Promotions tab.

Most importantly, make sure this email is concise and serves the sole purpose

of welcoming subscribers and establishing a relationship with them. If you have

other information you want to share (like your latest blog post), do so in future

emails.

Since there are different types of welcome emails you might need to set up,

we created multiple variations of welcome email templates – including ones

for different incentive offers. You can find them at the end of this chapter or by

clicking one of the links below:

Check out the templates:

The ‘Basic Welcome Email’

The ‘Welcome Email with Download’

The ‘Welcome Email with eBook’

The ‘Welcome Email with Templates’

The ‘Welcome Email with Video Course’

Hi {!firstname_fix},
Welcome!

Thanks for signing up for updates from [insert the name of your business or blog].

Now that you’re in, here’s what you can expect in your inbox.

You’ll get [insert email send cadence, such as daily, weekly, bi-weekly, monthly] updates with

the latest [insert content type, such as blog posts or news] from [insert the name of your

business or blog]. You’ll also get the exclusive [insert bonus they might receive]!

To ensure you never miss an email from us, be sure to whitelist our email address [insert

hyperlink with instructions on how to do this] by adding us to your address book!

[Insert the name of your business or blog] am/is [insert who you are and what you do]. If you

have any questions or feedback, don’t hesitate to get in touch.

You can contact me here: [insert your contact information].

Thanks again!

[Insert your signature]

Basic Welcome Email

Thanks for signing up to [insert your email list name]!

Subject line
Body copy

Hi {!firstname_fix},

Thanks for signing up for updates from [insert the name of your business or blog].

As promised, here’s the free download to help you [insert what the download will teach your

subscribers or help them do]. Just click the link below to access it.

Get my free download [Hyperlink the text with the link to the download]

Now that you’re in, here’s what you can expect in your inbox.

You’ll get [insert email send cadence, such as daily, weekly, bi-weekly, monthly] updates with

the latest [insert content type, such as blog posts or news] from [insert the name of your

business or blog]. You’ll also get the exclusive [insert bonus they might receive]!

To ensure you never miss an email from us, be sure to whitelist our email address [insert

hyperlink with instructions on how to do this] by adding us to your address book!

[Insert the name of your business or blog] am/is [insert who you are and what you do]. If you

have any questions or feedback, don’t hesitate to get in touch.

You can contact me here: [insert your contact information].

Thanks again!
[Insert your signature]

Welcome Email with Download

{!firstname_fix}, here’s your free download!

Subject line

Body copy

Hi {!firstname_fix},

Thanks for signing up for updates from [insert the name of your business or blog].

As promised, here’s the free ebook to help you [insert what the download will teach your

subscribers or help them do]. Just click the link below to access it.

Get my free ebook [Hyperlink the text with the link to the download]

Now that you’re in, here’s what you can expect in your inbox.

You’ll get [insert email send cadence, such as daily, weekly, bi-weekly, monthly] updates with

the latest [insert content type, such as blog posts or news] from [insert the name of yourself,

business or blog]. You’ll also get the exclusive [insert bonus they might receive]!

To ensure you never miss an email from us, be sure to whitelist our email address [insert

hyperlink with instructions on how to do this] by adding us to your address book!

[Insert the name of your business or blog] am/is [insert who you are and what you do]. If you

have any questions or feedback, don’t hesitate to get in touch.

You can contact me here: [insert your contact information].

Thanks again!

[Insert your signature]

Welcome Email with eBook

{!firstname_fix}, here’s your free eBook!

Subject line

Body copy

Hi {!firstname_fix},

Thanks for signing up for updates from [insert the name of your business or blog].

As promised, here are the free templates to help you [insert what the templates will teach your

subscribers or help them do]. Just click the link below to access them.

Get my free templates [Hyperlink the text with the link to the download]

Now that you’re in, here’s what you can expect in your inbox.

You’ll get [insert email send cadence, such as daily, weekly, bi-weekly, monthly] updates with
the latest [insert content type, such as blog posts or news] from [insert the name of your

business or blog]. You’ll also get the exclusive [insert bonus they might receive]!

To ensure you never miss an email from us, be sure to whitelist our email address [insert

hyperlink with instructions on how to do this] by adding us to your address book!

[Insert the name of your business or blog] am/is [insert who you are and what you do]. If you

have any questions or feedback, don’t hesitate to get in touch.

You can contact me here: [insert your contact information].

Thanks again!

[Insert your signature]

Welcome Email with Templates

{!firstname_fix}, here are your free templates!

Subject line

Body copy

Hi {!firstname_fix},

Thanks for signing up for updates from [insert the name of your business or blog].

As promised, here is the free video course to help you [insert what the course will teach your
subscribers or help them do]. Just click the link below to access them.

Get my free course [Hyperlink the text with the link to the download]

Now that you’re in, here’s what you can expect in your inbox.

You’ll get [insert email send cadence, such as daily, weekly, bi-weekly, monthly] updates with

the latest [insert content type, such as blog posts or news] from [insert the name of your

business or blog]. You’ll also get the exclusive [insert bonus they might receive]!

To ensure you never miss an email from us, be sure to whitelist our email address [insert

hyperlink with instructions on how to do this] by adding us to your address book!

[Insert the name of your business or blog] am/is [insert who you are and what you do]. If you

have any questions or feedback, don’t hesitate to get in touch.

You can contact me here: [insert your contact information].

Thanks again!

[Insert your signature]

Welcome Email for Video Course

{!firstname_fix}, here is your free video course!

Subject line
Body copy

20

What to Write in Your Emails

If you want to share additional information about your business or help guide

new subscribers, you can create an automated welcome campaign containing

two or more autoresponder emails.

An autoresponder series lets you schedule an entire sequence of emails ahead

of time for your new subscribers. As soon as a new subscriber signs up, they

automatically receive your series. This saves you the hassle of sending the same

information over and over again to each new subscriber and gives you the

opportunity to make a great first impression with less time and effort.

So instead of just sending one welcome email to subscribers, you can automate

a longer series set to a cadence of your choosing to provide even more value.

The content in your autoresponder series should be evergreen, meaning you can

send it to any new subscriber at any time of the year. You also control the timing

and frequency of each email.

If you’re using email to send weekly newsletters with your latest blog content,

for example, you might want to add an email with frequently asked questions

and your most popular content. Or if you want to share more about your

business beyond what was included in your welcome email, you can dedicate an

email to doing just that.

CHAPTER 3

Automated Welcome

Campaigns
21

What to Write in Your Emails

Here’s what a welcome campaign might look like:

Basic Thank You with Incentive

Sent immediately after the subscriber signs up or clicks the confirmation email link

Frequently Asked Questions

Sent one day or two days after the previous email

About My Business

Sent one day or two days after the previous email

Connect with Me

Sent one day or two days after the previous email

Your automated welcome campaign can be as long or as short as you want, but

keep in mind the value you’re delivering to subscribers. It’s better to outline the

purpose of each email in your series before committing to a specific number.

Get each of these additional templates below:

Check out the templates:

The ‘Basic Thank You’

The ‘Frequently Asked Questions’

The ‘About My Business’

The ‘Connect with Me’

EMAIL 1

EMAIL 2
EMAIL 3

EMAIL 4

Have questions about [insert the name of your business or blog]? Check out these FAQs we’ve

received from other customers:

[Insert question #1]

[Insert answer #1]

[Insert question #2]

[Insert answer #2]

[Insert question #3]

[Insert answer #3]

Have a question that wasn’t covered here? Contact us today!

[insert your contact info]

[insert your signature]

Frequently Asked Questions

FAQs about [insert the name of your business or blog]

Subject line
Body copy

**Headline** Who’s [insert your company name]?

Hi {!firstname_fix}!

We can’t wait to learn more about you, but you’re probably also wondering a few things about

us and what we do.

[insert your company name] allows [insert what your product or service does]. Since [year

your company originated], we have been [insert what your company has been doing] including

[example of work].

Today, [number of customers] are making the most of our service and [name specifically what

customers are doing].

To learn more, check out our “About Us” page to learn more:

I’m ready to learn more! [insert hyperlink to “about” page]

We hope to talk to you soon!

[insert signature]

About My Business
Get to know [choose: me/us]!
Subject line

Body copy

**Headline** Connect with us on social media

Thanks for reading [insert content the reader previously read]! Do you feel on top of the latest

[insert your industry] tips and trends? We hope so!

While you’re anxiously awaiting our next post, connect with us on social:

• Like [insert what you post on Facebook] (and who doesn’t)? Like us on Facebook! [insert

hyperlink or link to your Facebook page]

• The best 140 characters you’ll ever read. Follow us on Twitter. [insert hyperlink or link to

your Twitter profile]

• Say cheese! We’re on Instagram. Check out our posts on [insert topics you post about on

Instagram]. [insert hyperlink or link to your Instagram profile]

• Find inspiration, tips and ideas. Network with us on LinkedIn. [insert hyperlink or link to

LinkedIn page]

We’d love to hear from you! Send us a tweet, give a shout out and let us know how we’re doing.

Talk to you soon,

[insert your signature]

Connect with Me
Join the conversation on social media!

Subject line

Body copy

25

What to Write in Your Emails

Whether you write blog posts, upload YouTube videos or want to share your

thoughts and advice on recent industry trends, a regular email newsletter is a

great way to turn one-time visitors into a loyal audience.

By giving your customers and website visitors an opportunity to stay connected

with your brand, you can remain top-of-mind as a reliable source of information.

To send a newsletter, simply create a broadcast (a one-time email) and add in

the latest information you wish to share with subscribers. Since a newsletter

broadcast email must be created and sent to your subscriber list each time,
you’ll want to determine a regular cadence for sending.

Whether it’s once a week or twice a month, the timing is up to you and your

subscribers’ preferences! A good place to start is considering how frequently

you create content, and then determining when you’ll have enough to share in

a newsletter. Aim to send at least one email a month to subscribers to keep your

list healthy and engaged.

There are different types of newsletters you can send.

The business newsletter template is great if you primarily create content about

a variety of business updates and news (such as policy changes, events you’re

attending, etc.).

CHAPTER 4

Newsletters
26

What to Write in Your Emails

If you regularly publish blog posts, videos and/or podcasts, the content
newsletter (or digest) template is perfect for sharing your latest creations with

subscribers.

A curated newsletter is one way to create an email without spending too much

time writing content. If you find articles written by someone else that are

relevant to your subscribers, group them and link to them in your email!

To help position yourself as a thought leader in your industry, try sharing news

and blog articles written by others (in addition to a summary of your own

thoughts on how it’s relevant to your audience) in an email newsletter.

You can explore templates for the most popular ones below:

Check out the templates:

The ‘Business Newsletter’

The ‘Content/Blog Newsletter’

The ‘Curated Content Newsletter’

The ‘Industry News (written by others; single)’

The ‘Industry News (written by others; multiple)’

The ‘Industry News (you’ve written about)’

Hi {!firstname_fix},

We’ve been working on new content and product updates, so we wanted to share them! Read

on for everything from [insert example of new content/features] to [insert another example of

new content/features].

**Headline** [insert new feature] now available

We are so excited about this new feature and how it’s going to help you [insert customer

benefit(s)]. Here’s what it does: [insert information about the new feature].

Check it out now! [insert hyperlink or link to the new feature]

**Headline** [insert new article or blog post] for you to read

We want to give you the best and most relevant content… so we are doing just that! Check out

our new article about [insert description of article] [insert hyperlink or link to the new feature].

**Headline** We want your input

Learning about what you and our other customers need helps us build our products. After all,

no one knows what is best for our customers better than you. If you’re interested in taking part

in a quick survey to improve our products, please click here! [insert hyperlink or link to the
survey]

Talk to you soon,

[insert your signature]

Business Newsletter
Here’s what’s new!

Subject line

Body copy

Hi {!firstname_fix},

We want to share some new content with you! Check out some of our most recent content, as

well as our popular posts.

Here is our most recent blog post:

[featured image for article 1: newest article]

[insert article title]

[insert description of article]

I want to read more [Hyperlink text with the article link]

This is one of our most popular posts that we think you’d love!
[featured image for article 2: popular legacy content]

[insert article title]

[insert description of article]

Show me more [Hyperlink text with the article link]

And here’s one more thing you may want to take a look at:

[featured image for article 3 or webinar event or lead gen piece]

[insert title]

[insert description of article]

Show me more [Hyperlink text with the article link]

Happy reading!

[insert your signature]

Content/Blog Newsletter
[insert title of your favorite article]

Subject line

Body copy

Hi {!firstname_ fix},
I wanted to give you a heads up on some of the latest news going on in [insert your industry]. I

hope you find these useful!

[insert title of article 1]

This article is about [insert a topic]. It’s important because [insert a reason]. Check it out!

[insert title of article 2]

Here’s a post about [insert a topic]. I think you’ll like it because [insert a reason].

[insert title of article 3]

Check out this article about [insert a topic]. You should read it because [insert a reason].

Happy reading!

[insert your signature]

Curated Content Newsletter

Here are a few articles I thought you’d enjoy!

Subject line

Body copy

Hi {!firstname_fix},

I wanted to give you a heads up about some [insert your industry] news I thought you should
know about.

[Insert a description of the news event. Tell your subscriber how it will affect them. Include links

to the news item.]

[Explain how your product/service relates to this news item]

Want to try [insert your product/service] for yourself?

Click here: [insert a link to your website].

Stay tuned for more news updates!

[insert your signature]

Industry News (written by others; single)

{!firstname_fix}, did you hear about [insert news item]?

Subject line

Body copy

Hi {!firstname_fix},

I’ve curated the biggest news in [insert your industry] this [insert week, month, etc].

Check it out!

[insert news item #1 with link]

[insert news item #2 with link]

[insert news items #3 with link]

For more on [insert your industry ], head over to [insert your website title with link].

[insert your signature]

Industry News (written by others; multiple)

[insert number] things happening in [insert your industry] this [insert week, month, etc ].

Subject line

Body copy

It’s here! I gathered the latest on [insert topic of the industry you’ve written about] and the

article is ready for you to read. [insert hyperlink or link to the article]

In this issue, I look at:

• [insert one thing the news covers]

• [insert another thing the news covers]

• [insert another thing the news covers]

Oh, and a few weeks ago, I wrote about [insert topic you’ve recently written about] and I think
you’d be interested! [insert hyperlink or link to the article]

Hungry for more? Check out our blog — there’s more where this content came from.

Cheers,

[insert your signature]

Industry News (you’ve written about)

The latest [insert your industry] news!

Subject line

Body copy

33

What to Write in Your Emails

Quality relationships between brands and subscribers via email are essential,

especially if you primarily manage your business and interactions online.

But when you have an opportunity to interact with them outside of the inbox,

whether in a conference room or webinar room, the relationship can only get

stronger from there.

When inviting subscribers to meet up with you in person at a conference or attend

a webinar, there are certain messages you’ll want to convey within your emails.

The same can also be said for any follow up emails that happen afterwards.

For any time-sensitive events, we recommend using a broadcast email and

sending it to relevant subscribers on your list.

If you plan on hosting a recurring recorded webinar, however, that can be set up

as an automated email or campaign. For example, if you set up an automated

welcome campaign for your business newsletter, you might want to include

an invite to attend a recurring webinar that goes into greater detail about your

business and products.

CHAPTER 5

Event Invitations
Check out the templates:

The ‘Event RSVP’

The ‘Event Follow Up’

The ‘Webinar Invitation’

The ‘Webinar Recording’

Hi {!firstname_fix},

I’d like to invite you to [insert name of your event] on [insert date and time] at [insert location].

Join us for [insert what happens at the event, e.g., live music, food specials, etc].

RSVP here: [insert link to RSVP]

I hope to see you there!

[insert your signature]

Event RSVP
{!firstname_fix}, join us for [insert your event name]!

Subject line

Body copy

Hi {!firstname_fix},

It was great meeting you in person at [insert event name]! I hope you enjoyed [insert specific

event activity].

I wanted to follow up and see if you had any specific questions about [insert your expertise] or

[insert your business name]. I’d love to connect and talk more!
Feel free to reply back to this email if you’d like to talk more!

Hope to hear from you soon,

[insert your signature]

Event Follow Up
It was great meeting you at [insert event name]!

Subject line

Body copy

**Headline** The room is almost full!

Online Webinar: [insert topic of webinar]

Hi!

I’m hosting a live webinar [insert date of webinar] on [insert a general overview of what you’ll

be covering during the webinar]. Seats are running out!

In this webinar, I’ll be walking through [insert a more detailed explanation of webinar topics].

After the webinar, you’ll be able to

• [insert a benefit gained from webinar].

• [insert a benefit gained from webinar].

• [insert a benefit gained from webinar].

Register today! [insert hyperlink or link to webinar registration form]

Can’t make it? Register anyway! All registrants will get access to watch the webinar replay on

demand at your own convenience.

Keep in mind that once we hit the limit on attendees, registration will close.

Have a specific question about the webinar? Email me at any time: [insert your email address].

Thank you!

[insert your signature]

Webinar Invite
Claim your seat for our free online webinar!

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**Headline** Your webinar recording is ready

Thanks for registering for our workshop, [insert name of workshop] hosted by [insert name of

company/companies that hosted].

I recommend watching (or rewatching!) the workshop today. [insert hyperlink or link to the
webinar]

You’ll get tons of valuable tips to [insert what the workshop will help you do] and much more!

Cheers,

[insert signature]

Webinar Recording Email

Here’s your webinar recording!

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