Unit 1, SM, KMBN301

Course Code : KMBN 301 Course Name : Strategic Management
DEPARTMENT OF MANAGEMENT STUDIES

SUBJECT : STRATEGIC MANAGEMENT (CORE PAPER)
COURSE- MBA / MBA (BA) ; SEMESTER: THIRD

NO. OF CREDITS :- 03
COURSE CODE- KMBN 301
SESSION : 2022-2024
FACULTY NAME : DR. SONIKA SUMAN
Name of the Faculty: Dr. Sonika Suman Program Name : MBA

COURSE OBJECTIVES
➢ To have a clear understanding of the key concepts and principles of strategic

management.
➢ To have skills and understanding of tools and techniques for analyzing a company
strategically.
➢ To provide a basic understanding of the nature and dynamics of the strategy
formulation and implementation processes.
➢ To encourage students to think critically and strategically.
➢ The ability to identify strategic issues and design appropriate courses of action.

COURSE OUTCOMES
➢ CO 1: Formulate organizational mission, goals, and values
➢ CO2. Develop strategies and action plans to achieve an organization's vision, mission, and goals.
➢ CO3. Develop powers of managerial judgment, how to assess business risk, and improve ability to
make sound decisions and achieve effective outcomes.
➢ CO4.Evaluate and revise programs and procedures in order to achieve organizational goals;
➢ CO5. Consider the ethical dimensions of the strategic management process;

BOOKS SUGGESTED
1. Kazmi, Azhar; Business Policy and Strategic Management; McGraw-Hill Education.
2. David, Fred; Strategic Management: Concepts and Cases; PHI Learning.

OVERVIEW OF COMPLETE SYLLABUS
Unit 1: Introduction.
Unit 2: Environmental Scanning: Macro Environment & Micro Environment.
Unit 3: Strategy Formulation.
Unit 4: Strategy Choice and Analysis & Strategy implementation.
Unit 5: Strategy Evaluation & Control.

UNIT 1
Introduction: meaning nature, scope, and importance of strategy; Model of
strategic management, Strategic Decision-Making Process.
Corporate Governance: Composition of the board, Role and

Responsibilities of the board of directors, Trends in corporate governance,
Corporate Social Responsibility. Case Studies and Latest Updates.

BACKGROUND OF THE SUBJECT

Introduction and hierarchy of Strategic
Planning: Vision, Mission, Objectives,
Goals







Vision talks about “Where” does one wants to reach in Future. It provides bases
foundation for defining mission statement.
Mission talks about “What” is that the reason for the presence of organization
or what’s the fundamental reason why one came in this business ”. In short,
Mission statement is a written description of an organization’s purpose for
existing.

Goals
Goals are defined from what company wants to realize. It can be profit or good customer service Goals are
usually expressed as percentage (%) in measurable terms. These should be SMART goals where SMART
stands for Specific, Measurable, Attainable, Realistic and Timebound. Example our one of goals could be to
have 15% increase in revenue or 10% decrease in non-value added activities. Companies normally define their
goals and objectives in their vision and mission statements.
Objectives
Objectives are the specific actions taken to achieve these goals.
E.g. my Goal is to “Increase revenue by 10% and decrease waste reduction by 5%”, then based on this goal I will
formalize my objectives based on this goal which can be
My 1st goal is “Increase revenue by 10%”
•Add 5 new customer and retain at least 2 customer.
My 2nd goal is “Decrease waste reduction by 5%”,
•Optimize the process Or outsourced some process to save cost and time.






MEANING AND NATURE OF STRATEGY

Meaning of Nature of Strategy
Strategy
Strategy refers to 1. Strategic Structure
the determination It aims to establish and present an image for the company.
of the most 2. An Integrated Approach
important long- Allocate internal resources and utilize them to benefit the entire organization.
term objectives of 3. The Relationship Between an Organization and the Environment
the organization 4. Strategy
and, at the time, Future-oriented strategies develop to tackle novel issues that the organization still needs to
creating plans, address.
acquiring the 5. Combination of External and Internal Factors
resources, The strategy attempts to match internal strengths to counter external threats and
allocating them, opportunities.
and using them to 6. System-Oriented
reach these established system of norms and regulations that the organization follows to be efficient.
objectives. 7. It Involves Contradictory Actions

Model of strategic management






Study full case study for TATA STEEL CO.

https://www.slideshare.net/Nikki015/strategic-management-of-tata-steel-43901888
Corporate Governance: Composition of the

board, Role and Responsibilities of the board of
directors, Trends in corporate governance,
Corporate Social Responsibility.

MEANING AND DEFINITION OF CORPORATE GOVERNANCE

Corporate or a Corporation is derived from the Latin term “corpus” which means a
“body”. Governance means administering the processes and systems placed for
satisfying stakeholder expectation.


NEED FOR CORPORATE GOVERNANCE

COMPOSITION OF BOARD
• Inside Directors
• Agency theory
– typically officers or executives
states that problems arise in corporations because the agents
employed by the corporation.
(top management) are not willing to bear responsibility for
• Outside Directors their decisions unless they own a substantial amount of
– may be executives of other stock in the corporation.
firms but are not employees of • Stewardship theory
the board’s corporation.
– proposes that, because of their long tenure with the
corporation, insiders (senior executives) tend to identify
with the corporation and its success.

CONTD…..
• Affiliated directors
not employed by the corporation, handle legal, or insurance work.
• Retired executive directors
used to work for the corporation, partly responsible for past decisions affecting
current strategy.
• Family directors
descendants of the founder and own significant blocks of stock.

ROLES OR FUNCTIONS OF BOARD MEMBERS
1) Corporation 2) Corporate governance

-a mechanism established to allow - refers to the relationship among
different parties to contribute capital, the board of directors, top
expertise and labor for their mutual
management, and shareholders in
benefit.
determining the direction and
The corporation is fundamentally governed performance of the corporation.
by the board of directors overseeing top
management, with the concurrence of the
shareholders.

RESPONSIBILITIES OF THE BOARD
1. Effective board leadership including the processes, makeup, and output of the board.
2. Strategy of the organization.
3. Risk vs. initiative and the overall risk profile of the organization.
4. Succession planning for the board and top management team.
5. Sustainability.

ROLE OF THE BOARD IN STRATEGIC MANAGEMENT
❑ Monitor developments inside and outside the corporation.
❑ Evaluate and Influence management proposals, decisions and actions.
❑ Initiate and Determine the corporation’s mission and specify strategic options.

BOARD OF DIRECTORS’ CONTINUUM

SOCIAL RESPONSIBILITIES OF STRATEGIC DECISION MAKERS
Social responsibility
-proposes that a private corporation has responsibilities
to society that extend beyond making a profit.
Review case -Embedding Corporate Social Responsibility

into Strategy at the Tata Group

THANKYOU

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Course Code : KMBN 301 Course Name : Strategic Management

DEPARTMENT OF MANAGEMENT STUDIES

COURSE- MBA / MBA (BA) ; SEMESTER: THIRD

FACULTY NAME : DR. SONIKA SUMAN

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

➢ To have a clear understanding of the key concepts and principles of strategic

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

➢ CO 1: Formulate organizational mission, goals, and values

make sound decisions and achieve effective outcomes.

➢ CO5. Consider the ethical dimensions of the strategic management process;

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

1. Kazmi, Azhar; Business Policy and Strategic Management; McGraw-Hill Education.

2. David, Fred; Strategic Management: Concepts and Cases; PHI Learning.

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

OVERVIEW OF COMPLETE SYLLABUS

Unit 2: Environmental Scanning: Macro Environment & Micro Environment.

Unit 3: Strategy Formulation.

Unit 4: Strategy Choice and Analysis & Strategy implementation.

Unit 5: Strategy Evaluation & Control.

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Corporate Governance: Composition of the board, Role and

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

BACKGROUND OF THE SUBJECT

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

MEANING AND NATURE OF STRATEGY

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Model of strategic management

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Study full case study for TATA STEEL CO.

Corporate Governance: Composition of the

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

MEANING AND DEFINITION OF CORPORATE GOVERNANCE

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

NEED FOR CORPORATE GOVERNANCE

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

Name of the Faculty: Dr. Sonika Suman Program Name : MBA

ROLES OR FUNCTIONS OF BOARD MEMBERS

1) Corporation 2) Corporate governance