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B3/Mpa/Sks
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UNIT-V
CONTROL
1. What is Control? State its features.
Ans. Control is the last function of management. Control is the regulation of work activity in
accordance with predetermined plans to ensure the attainment of organizational objectives.
Planning identifies the activities to be performed and controlling regulates these activities. Control
ensures work accomplishment according to plans. Control guides the activities in the desired
direction. Success of planning depends on the success of controlling. Therefore, planning and
controlling go side by side.
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organization. Control channelizes the efforts and energies of human factors towards expected
standards.
(x)Line function: It is the duty of every manager working in a line of authority to control the activities
of his subordinates. The process of controlling helps the line manager in discharging his
responsibility.
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(i)Absence of perfect standards: There are some areas where standards cannot be fixed. In the
absence of quantitative standards, the performance cannot be measured accurately. Establishment
of a standard is prerequisite to make the control system effective. Quantitative standards cannot be
fixed for public relations, research, morale of employees, etc. This indicates the ineffectiveness of
the control process.
(ii)Uncontrollable factors: There are some external factors that cannot be controlled by the
management such as government policies, technological changes, social changes, strategy of
competitors, change in consumer preferences, etc.
(iii)Difficulty in fixing responsibility: Control loses its significance when it is not possible for the
management to fix the responsibility of the superiors and accountability of the subordinates. Control
loses its effectiveness when employees resist the exercise of control by the superiors.
(iv)Expensive process: Control is an expensive process because sufficient attention has to be paid to
observe the performance of the subordinates. It costs both money and time to fix and measure
standard performance and actual performance.
(v)Non-acceptance by subordinates: The success of control mainly depends on its acceptance by the
subordinates. Sometimes, subordinates resist control if they feel that it will reduce their freedom of
operation.
(vi)Difficulty of measurement: Sometimes, the task performed by employees cannot be accurately
measured. Loyalty of workers, morale of employees, etc., are not measurable in quantitative terms.
Moreover, corrective action cannot be adopted due to non-availability of information regarding
progress of work, actual performance, etc.
(vii)Lack of flexibility in standards: The standards should be altered from time to time to conform to
the present requirements. However, in reality, it is seen that once a standard is fixed, it cannot be
changed easily.
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(v)Suitability: A control system should be tailored to fit into the needs of the organization. The
control system must conform to the nature of the job and the area to be controlled. It must follow
the pattern of the organization. Different types of control are needed in marketing, finance,
production, and other departments.
(vi)Quick action: Effective control implies quick action, as delay makes control ineffective. The
essence of a control system is taking corrective action quickly. It is not enough for a control system
to discover deviations only. Devising appropriate remedial measures is essential for making a control
system effective. Speed is required both in reporting defects as well as in their corrective action.
(vii)Concentration on exception: The control system points out the deviations. In reality, all
deviations do not have an equal impact. Therefore, the control system should concentrate on more
serious and major deviations so as to save time and resources. Effective control can be achieved if
critical points can be identified and close attention is given for adjusting these points.
(ix)Forward looking: The control system should be directed towards the future. The task of control is
to detect potential (or actual) deviations from the plans so as to permit prompt corrective action.
Control focuses attention on providing early information regarding the changes in the environment.
It reports the deviations from the plans quickly in order to safeguard the future.
(x)Constant feedback: Feedback is the process of adjusting future actions based on the information
regarding past performance. No control can succeed unless it is planned on the basis of information
collected through investigation. It is difficult to suggest corrective action unless the defect is brought
to notice on the basis of feedback.
Ans. Control is a fundamental managerial function. Managerial control regulates the organizational
activities. There are various techniques of managerial control which can be classified into two broad
categories namely- (1)Traditional techniques and (2)Modern techniques
(1)Traditional Techniques of Managerial Control: Traditional techniques are those which have been
used by the companies for a long time now. These include:
(i)Personal Observation: This is the most traditional method of control. Personal observation is one of
those techniques which enables the manager to collect the information as first-hand information.
It also creates a phenomenon of psychological pressure on the employees to perform in such a manner
so as to achieve well their objectives as they are aware that they are being observed personally on their
job. However, it is a very time-consuming exercise & cannot effectively be used for all kinds of jobs.
(ii)Statistical Reports: Statistical reports can be defined as an overall analysis of reports and data which
is used in the form of averages, percentage, ratios, correlation, etc., present useful information to the
managers regarding the performance of the organization in various areas.
This type of useful information when presented in the various forms like charts, graphs, tables, etc.,
enables the managers to read them more easily & allow a comparison to be made with performance in
previous periods & also with the benchmarks.
(iii)Break-even Analysis: Breakeven analysis is a technique used by managers to study the relationship
between costs, volume & profits. It determines the overall picture of probable profit & losses at
different levels of activity while analyzing the overall position.
The sales volume at which there is no profit, no loss is known as the breakeven point. There is no profit
or no loss. Breakeven point can be calculated with the help of the following formula:
Breakeven point = Fixed Costs/Selling price per unit – variable costs per unit
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(iv)Budgetary Control: Budgetary control can be defined as such technique of managerial control in
which all operations which are necessary to be performed are executed in such a manner so as to
perform and plan in advance in the form of budgets & actual results are compared with budgetary
standards.
Therefore, the budget can be defined as a quantitative statement prepared for a definite future period
of time for the purpose of obtaining a given objective. It is also a statement which reflects the policy of
that particular period.
(2)Modern Techniques of Managerial Control: Modern techniques of controlling are those which are of
recent origin & are comparatively new in management literature. These techniques provide a
refreshingly new thinking on the ways in which various aspects of an organization can be controlled.
These include:
(i)Return on Investment: Return on investment (ROI) can be defined as one of the important and
useful techniques. It provides the basics and guides for measuring whether or not invested capital has
been used effectively for generating a reasonable amount of return. ROI can be used to measure the
overall performance of an organization or of its individual departments or divisions. It can be calculated
as under:
Net income before or after tax may be used for making comparisons. Total investment includes both
working as well as fixed capital invested in the business.
(ii)Ratio Analysis: Ratio analysis can be used to find out and analyse the financial statements. Ratio
analysis helps to understand the profitability, liquidity and solvency position of the business.
(iv)Management Audit: Management audit refers to a systematic appraisal of the overall performance
of the management of an organization. The purpose is to review the efficiency &n effectiveness of
management & to improve its performance in future periods.
(v)PERT & CPM: PERT (programmed evaluation & review technique) & CPM (critical path method) are
important network techniques useful in planning & controlling. These techniques, therefore, help in
performing various functions of management like planning; scheduling & implementing time-bound
projects involving the performance of a variety of complex, diverse & interrelated activities.
(vi)EVA: Economic Value Added (EVA) is an important tool to measure financial performance. It
indicates net wealth or value created by the company. Its major goal is to maximise shareholders’
wealth. According to EVA, managers earn return on assets (or capital) above the cost of capital. It
compares actual rate of return against the target rate of return and measures its true economic
profit.
Economic value added indicates how much economic value is added by the company to its assets. It
measures economic value created by a company over and above its profits less any capital
investments made to earn profits. EVA may be positive or negative.
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Ans. Managerial functions are keys to organizational success. Therefore several challenges confront
today and these challenges mainly arise from the significant change in the outside world. Some of
the major emerging issues and challenges that all management faces are listed below:
(i) Globalization: The globalization of business is the major emerging challenges for management. It
occurs when an organization extends its activities to other parts of the world, actively participates in
other markets, and competes against organizations located in other countries. Transactions of
business organizations take place across national boundaries. Globalization made the world a global
village. In this process, a manager’s job is changing with the following Emerging Issues and
Challenges for Management:
(ii)Ethics and Social responsibility: The increasing concern of roles and state of ethics in business.
Managers are concerned because of the complexity of ethics in decision making. Society is generally
expecting more from business organizations. These organizations expect to contribute to the quality
of life and society. Environmental issues have become matters of widespread concern. The manager
will determine the extent to which these social responsibilities and ethical issues are handled and
managed.
(iv) Empowerment: Decision making is pushed down to the operating level. Workers are now being
given the freedom to make choice about the schedule, procedures, and solving work-related
problems. Earlier managers were encouraged to get their employees to participate in the work-
related decision. Now managers allow employees full control of their work. Thus managers engaged
in empowering employees. Similarly, the manager provides more information to employees to make
them aware of the problem and the prospects of their organization.
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(vii) Development of the environment: Environmental issues are major issues in management these
days. These issues like deforestation, global warming, depletion of the ozone layer, toxic wastage,
and pollution of land, air, and water. May not be these issues are a matter of to an enterprise. But,
these matters draw the attention of different social, business and political institutions.
(viii) Quality and productivity: It is practically the quality and productivity that are supplementary or
auxiliary to each other. Quality supports to maximize productivity and which ultimately minimizes
per unit cost of output. And, minimizing cost depends on the skills of the manager.
(ix) Innovation and change: The innovation of new knowledge and change of expectation of
stakeholders are emerging challenges to the present manager or management. Where facing the
change is a critical challenge to the manager. It or change may occur in the attitude and behaviour of
stakeholders like competitors, customers, employees, suppliers, and lenders. Thus, it is an important
responsibility of managers to handle such a change in a scientific and practical way.
(x)Knowledge management: Employees are the primary source of knowledge. And as far as possible
their ideas should be accumulated to prepare plans and policies. It is due to the expectation of
society such as new ideas, new things and creativity in the product or service from any organization.
And, on the basis of requirement, it is essential to hire new knowledge from outside.
Hence, these are the following Emerging Issues and Challenges in Management.
Ans. The network analysis techniques are used in order to introduce an element of precision in
planning and control. These techniques deal with time-scheduling and resource allocation of a
variety of complex and interrelated activities.
The following two networking techniques are aimed at efficient execution of projects within a given
time schedule at minimum cost:
(1)Programme Evaluation and Review Technique (PERT): This technique was first used in the USA in
1957 as a tool of planning and control. PERT specifies the procedures to be used in project
management. It is used to compute the total time required to complete a project and identify
bottleneck activities that can delay the project completion. It enables a project manager to schedule
and coordinate various activities so that the project can be completed on scheduled time. It also
takes into account the degrees of uncertainty in the estimation of time of a project. PERT facilitates
controlling as it uses statistical analysis along with probability calculations, concerning the project
completion by a certain period. It helps in controlling the project by checking the progress of project
against a predetermined schedule. It helps the manager to revise the project In case any changes are
required.
The following steps are involved in the process of PERT analysis:
(i)Identifying the activities of the project;
(ii)Estimating the time involved in various activities;
(iii)Expressing interrelationships between activities;
(iv)Drawing a network involving various activities under a project;
(v) Using the network to obtain the scheduling data.
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(2)Critical Path Method (CPM): This technique was first used in the USA in 1958 by Du Pont De
Nemours Company. It is used for planning and controlling the shortest path (i.e., sequence of
activities) for accomplishing the project. It is a graphical presentation (network) of a project
depicting the flow of well-defined activities and events. CPM focuses on the events that require
maximum attention; otherwise the entire project is bound to be delayed. It leads to saving of cost as
well as time. CPM enables the project manager to deploy resources from non-critical activities to
critical activities without delaying the overall project.
CPM is used as a controlling device to monitor activities of the project by comparing actual progress
against planned progress. It can be used to determine various cost variances for initiating corrective
action.
The following steps are involved in the process of CPM analysis:
(i)Sub-dividing a project in terms of specific activities;
(ii)Determining interdependence and sequence of activities;
(iii)Preparing á network by assigning time and cost of all activities involved;
(iv)Identifying the critical path through the network;
(v)Monitor and control the progress of the project.
Merits of EVA:
(a) It maximises the return of company above its cost of capital. The focus is on stakeholders
(management or employees) and not owners (shareholders) only.
(b) It attempts to optimise the capital structure by minimising the cost of capital.
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(c) It is an incentive tool for employees to improve organisational performance as they share surplus
profits of the company.
(d) It optimizes the use of capital by investing in outlets that provide maximum returns. The aim is to
maximise the difference between return on capital and cost of capital.
Demerits of EVA:
(i) EVA is based on financial accounting methods which can be manipulated by managers.
(ii) Another serious limitation of EVA is that it is based on short-term orientation of employee
performance evaluation.
Ans. Return on investment (ROI) can be defined as one of the important and useful techniques. It
provides the basics and guides for measuring whether or not invested capital has been used effectively
for generating a reasonable amount of return. ROI can be used to measure the overall performance of
an organization or of its individual departments or divisions. It can be calculated as under:
Net income before or after tax may be used for making comparisons. Total investment includes both
working as well as fixed capital invested in the business.
Return on Investment = Net Profit (after taxes) - Total Investments (in assets)
Advantages of ROI:
(i)ROI focuses management's attention on earning the best size of profit possible on the capital
available.
(ii)ROI offers a sound basis for intra-organisational and inter-organisational comparison. It places
high values on the effective and efficient use of organisational resources.
(iii)ROI is helpful in authority decentralisation. Each manager, in-charge of a department or section is
responsible for earning certain rate of return, but enjoys complete freedom in running his
department. Such autonomy gives additional incentive managers for higher efficiency.
(iv)ROI is a total control system in the sense that rate of return reflects the objective of the
organisation. If this rate is satisfactory, other control systems like budgetary, costing, ratios, reports
may be taken as satisfactory.
Limitations of ROI: The control technique of ROI is not without limitations. Some such limitations are
listed as follows:
(i)The use of ROI is associated with the fixation of a standard rate of return against which the actual
is compared. What should be this standard return is often questionable. The comparisons of rates of
return are hardly enough because they do not tell what the optimum rate of return should be.
(ii)Another problem comes in the way of evaluation of investment. The question is at what cost the
assets should be valued - at original cost, depreciated cost, or replacement cost. In an inflationary
economy, the problem of price adjustment becomes more acute, whatever basis of valuation is
adopted.
(iii)The managers may be influenced to make decisions that are not the best for the long-run
interests of the firm merely for the sake of making the current period rate of return on capital
employed 'look good'.
(iv)The ROI technique sometimes hampers diversification if it has no flexibility. This is because of the
fact that the rate of return is determined by the amount of risk-higher the risk, higher the desirable
rate of return.
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Ans. Budgetary Control: Budgetary control can be defined as such technique of managerial control in
which all operations which are necessary to be performed are executed in such a manner so as to
perform and plan in advance in the form of budgets & actual results are compared with budgetary
standards.
Therefore, the budget can be defined as a quantitative statement prepared for a definite future period
of time for the purpose of obtaining a given objective. It is also a statement which reflects the policy of
that particular period.
(i)To ensure planning for future by setting up various budgets, the requirements and expected
performance of the enterprise are anticipated.
(ii) To define the responsibilities of each supervisor, manager and other personnel, so that every
member of the organization knows about his job, rights and duties.
(iii) To provide a benchmark for making a comparison between standard targets and the actual
results, and identify the reasons for so, in order to take necessary actions to correct the divergence.
(iv) To make optimum utilization of the organization’s resources in order to increase productivity and
profitability.
(v) To monitor that the firm is not deviated from the path of its long term objectives, without being
affected by contingencies.
(vi) To identify where efforts are required to cope with the situation.
(i)Maximization of Profits: The budgetary control aims at the maximization of profits of the
enterprise. To achieve this aim, a proper planning and co ordination of different functions is
undertaken. There is a proper control over various capital and revenue expenditures. The resources
are put to the best possible use.
(ii)Co-ordination: The working of different departments and sectors is properly coordinated. The
budgets of different departments have a bearing on one another. The co-ordination of various
executives and subordinates is necessary for achieving budgeted targets.
(iii)Specific Aims: The plans, policies and goals are decided by the top management. All efforts are
put together to reach the common goal, of the organization. Every department is given a target to
be achieved. The efforts are directed towards achieving some specific aims. If there is no definite
aim then the efforts will be wasted in pursuing different aims.
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(iv)Tool for Measuring Performance: By providing targets to various departments, budgetary control
provides a tool for measuring managerial performance. The budgeted targets are compared to
actual results and deviations are determined. The performance of each department is reported to
the top management. This system enables the introduction of management by exception.
(v)Economy: The planning of expenditure will be systematic and there will be economy in spending.
The finances will be put to optimum use. The benefits derived for the concern will ultimately extend
to industry and then to national economy. The national resources will be used economically and
wastage will be eliminated.
(i)Uncertain Future: The budgets are prepared for the future period. Despite best estimates made
for the future, the predictions may not always come true. The future is always uncertain and the
situation which is presumed to prevail in future may change. The change in future conditions upsets
the budgets which have to be prepared on the basis of certain assumptions. The future uncertainties
reduce the utility of budgetary control system.
(ii) Budgetary Revision Required: Budgets are prepared on the assumptions that certain conditions
will prevail. Because of future uncertainties, assumed conditions may not prevail necessitating the
revision of budgetary targets. The frequent revision of targets will reduce the value of budgets and
revisions involve huge expenditures too.
(iii)Discourage Efficient Persons: Under budgetary control system the targets are given to every
person in the organization. The common tendency of people is to achieve the targets only. There
may be some efficient persons who can exceed the targets but they will also feel contented by
reaching the targets. So budgets may serve as constraints on managerial initiatives.
(iv)Problem of Co-ordination: The success of budgetary control depends upon the co-ordination
among different departments. The performance of one department affects the results of other
departments. To overcome the problem of coordination a Budgetary Officer is needed. Every
concern cannot afford to appoint a Budgetary Officer. The lack of co-ordination among different
departments results in poor performance.
(v) Conflict among Different Departments: Budgetary control may lead to conflicts among
functional departments. Every departmental head worries for his department goals without thinking
of business goal. Every department tries to get maximum allocation of funds and this raises a conflict
among different departments.
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