FEASIBILITY STUDY

< CONSTRUCTION OF KIM BUSINESS CENTRE>

COMPANY NAME: ETUNGO CONSULTING ENGINEERS

WINDHOEK, NAMIBIA

20.09.2023

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TABLE OF CONTENTS
EXECUTIVE SUMMARY............................................................................................................. 3
DESCRIPTION OF PRODUCTS AND SERVICES............................................................................3
TECHNOLOGY CONSIDERATIONS..............................................................................................3
PRODUCT/SERVICE MARKETPLACE..........................................................................................4
MARKETING STRATEGY............................................................................................................ 4
ORGANIZATION AND STAFFING............................................................................................... 4
SCHEDULE.................................................................................................................................5
FINANCIAL PROJECTIONS......................................................................................................... 6
FINDINGS AND RECOMMENDATIONS......................................................................................7
Findings:............................................................................................................................... 7
Recommendations:.............................................................................................................. 7

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EXECUTIVE SUMMARY
Etungo Consulting Engineers, a reputable engineering and project management consultancy
firm in Namibia, embodies its name, "Etungo," which signifies "a building of stature" in the
local Oshiwambo language. Our core mission is to construct not just physical structures but
also elevate communities, foster economic growth, and create a lasting impact. We are
dedicated to shaping a better world through our engineering and project management
expertise. At Etungo Consulting Engineers, we build more than structures; we build thriving
communities, prosperous economies, and enduring legacies.

DESCRIPTION OF PRODUCTS AND SERVICES

Architectural Design: Our architectural design services focus on crafting aesthetically
pleasing and functional building designs. We blend form and function seamlessly, ensuring
that our architectural creations are both visually striking and operationally efficient.
Structural Engineering: Etungo ensures the safety and resilience of structures. We not only
meet stringent safety standards but also push the boundaries of architectural possibilities,
creating structures that stand as a testament to both safety and excellence.
Civil Engineering: Our civil engineering services encompass a wide range of infrastructure
projects, including roads, bridges, dams, and wastewater systems. We enhance connectivity,
accessibility, and the overall quality of life in communities.
Electrical and Electronic Engineering: We design, develop, and maintain electrical and
electronic systems within architectural projects. Clients benefit from reliable and efficient
electrical infrastructure and advanced electronic solutions.
Mechanical Engineering: Etungo's mechanical engineering expertise covers the design and
optimization of mechanical systems within buildings, including HVAC, plumbing, and
machinery. We create energy-efficient and comfortable building environments.
Mining and Metallurgical Engineering: Our mining engineering services involve the planning
and oversight of resource extraction operations for construction materials. Metallurgical
engineering focuses on the study and utilization of metals and alloys for architectural
materials. Clients gain access to responsibly sourced construction materials and durable
architectural elements.

TECHNOLOGY CONSIDERATIONS
In evaluating technology considerations, Etungo Consulting Engineers acknowledges the
pivotal role technology plays in modern business functions. The organization conducts
meticulous cost-benefit analyses, weighing the upfront and ongoing expenses against
potential gains and efficiencies derived from technology adoption. Decisions regarding
internal development versus outsourcing to service providers are made with a focus on
scalability, adaptability, and seamless integration with existing systems. Prioritizing data
security, privacy, training, risk mitigation, user experience, and sustainability, Etungo ensures

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that technology investments align with its strategic goals, enhance operational efficiency, and
uphold its commitment to delivering exceptional engineering and construction services.

PRODUCT/SERVICE MARKETPLACE
In the realm of engineering and project management consultancy services offered by Etungo
Consulting Engineers, the marketplace is dynamic and multifaceted. Our target market
primarily consists of government entities, private sector corporations, real estate developers,
and construction firms in Namibia and the broader Southern African region. These clients
seek innovative and sustainable solutions for architectural design, structural engineering, civil
engineering, electrical and electronic engineering, mechanical engineering, and mining and
metallurgical engineering projects.
Within this marketplace, competition exists from both established engineering consultancy
firms and emerging players, each vying for market share by offering various levels of
expertise and service quality. Our competitive edge lies in our commitment to sustainability,
technical excellence, and our strong local reputation. Our services are distributed through
direct client engagements, partnerships, and collaborations with government agencies and
private sector stakeholders. Clients choose Etungo Consulting Engineers for our track record
of delivering exceptional results, our ability to create architecturally striking yet operationally
efficient designs, and our dedication to elevating communities and promoting economic
growth through our projects. In this ever-evolving marketplace, understanding our role and
continually adapting to emerging trends and client needs is essential to maximize the benefits
we provide to our clients and the broader community.

MARKETING STRATEGY
Etungo Consulting Engineers' comprehensive marketing strategy is built upon the pillars of
differentiation, targeted outreach, and the effective communication of our core values and
expertise. Our primary differentiator in the market is our unwavering commitment to
sustainability, community empowerment, and innovative problem-solving. To underscore this
commitment, we prominently feature case studies and project showcases that vividly
illustrate our capability to deliver architecturally captivating yet operationally efficient
designs.
Our target audience encompasses a wide spectrum of stakeholders, including government
agencies, private sector corporations, real estate developers, and construction firms not only
within Namibia but also across the broader Southern African region. We actively seek
international collaborations with organizations interested in advancing sustainable
development projects within this dynamic and evolving market.
A key facet of our marketing approach is leveraging our deep-rooted local presence and
regional expertise, positioning us as the trusted partner capable of navigating the unique
challenges and opportunities in Southern Africa. By consistently highlighting our distinctive
strengths and values, we aim to forge enduring relationships and create a lasting impact
within our chosen segments, all while staying attuned to the ever-evolving landscape of the
engineering and project management consultancy sector in this region.

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ORGANIZATION AND STAFFING
Etungo Consulting Engineers recognizes that the introduction of new products or services can
usher in a transformative phase, demanding astute organizational and staffing strategies to
ensure seamless integration and operational excellence. As we chart our course into
uncharted territory, the potential expansion of our portfolio necessitates a nuanced evaluation
of our internal structure. This may involve augmenting our workforce with additional
engineering and project management professionals, carefully selected to meet the specialized
demands of these novel initiatives.
Moreover, we understand that human capital is the bedrock of our success, and as such, we
are committed to a robust regimen of training and skill development. Our existing team
members will receive targeted training to adapt to the evolving technological and
methodological landscapes associated with our new endeavors, further enhancing their
capabilities and aligning them with the changing needs of our clients.
In tandem with these considerations, we remain flexible in our approach, ready to reconfigure
and streamline processes to harmonize with the unique requirements of these new initiatives.
This adaptability not only ensures efficient project execution but also underscores our
commitment to delivering value and excellence.
These comprehensive organizational and staffing strategies are integral to our operations, as
they hold the potential to impact our costs, productivity, and overall effectiveness. By
proactively addressing these factors, we are poised to maximize the benefits and
opportunities presented by our pursuit of new products and services while maintaining the
high standards of quality and innovation that our clients have come to expect

SCHEDULE
In our pursuit of this project, Etungo Consulting Engineers envisions a structured approach
across three distinct phases:
Phase 1 (Preparation and Substructure): This phase is slated to kick off in July 2023 and
extend through mid-April 2024. During this time, we will diligently focus on the project's
initial groundwork, preparing the foundation and the ground floor superstructure.
Phase 2 (First Floor Superstructure): Following the completion of Phase 1, we will
seamlessly transition into Phase 2, dedicated to constructing the first-floor superstructure.
This phase is scheduled from mid-April 2024 to early August 2024.
Phase 3 (Second Floor Superstructure): Finally, Phase 3 is designated for erecting the second-
floor superstructure, scheduled to commence in early August 2024 and conclude by early
January 2025.

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 Jul-23 Oct-23 Jan-24 Apr-24 Aug-24 Nov-24 Feb-25

Phase 1 275
Project Phases

Phase 2 122

Phase 3 153

FINANCIAL PROJECTIONS
Table 1: Capita Expenditure per phase

Table 2: Overall Project Operating Cost

Table 3: Total Estimated Expenses

Table 4: Project Business Case results

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Table 5: Key Assumptions

These financial projections demonstrate a favorable outlook for the new initiative, with a
positive net profit, a competitive ROI, and a reasonable payback period. The assumptions
outlined above are based on careful analysis and industry knowledge, and they will be
continuously monitored and adjusted as needed throughout the project to ensure financial
stability and success.

FINDINGS AND RECOMMENDATIONS

Based on the comprehensive feasibility study conducted, it is recommended that Etungo
Consulting Engineers proceed with the new initiative involving the development of the three-
phase construction project. The following key findings and reasons support this
recommendation:
Findings:
Market Demand: The study identified a strong demand for engineering and project
management services in the construction sector, particularly in Namibia and the Southern
African region. The market presents opportunities for growth and expansion.
Competitive Edge: Etungo Consulting Engineers possesses a strong reputation, technical
expertise, and a commitment to sustainability and community development, which
differentiates us in the market and positions us favorably among competitors.
Financial Viability: Financial projections indicate a positive net profit, competitive ROI, and
a reasonable payback period, suggesting the initiative is financially viable and can yield
returns on investment.
Operational Capability: The organization's internal capabilities, including skilled staff and
adaptable processes, are well-aligned with the requirements of the new initiative.
Recommendations:
Given the favorable findings, it is recommended that Etungo Consulting Engineers proceed
with the new initiative. The project aligns with our core values and strengths and presents an
opportunity for growth and impact in the construction and engineering sector. While

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challenges and uncertainties may arise, the organization's commitment to excellence,
sustainability, and innovation positions it well to navigate and overcome potential obstacles.
The likelihood of success for this initiative is deemed high, provided that the organization
remains vigilant in monitoring market dynamics, manages costs effectively, and maintains a
focus on quality and client satisfaction throughout the project's phases. With careful planning
and execution, Etungo Consulting Engineers is poised to achieve success in this new venture
and contribute positively to the built environment and communities it serves.