Ufone Case Related To Advertisement
Ufone Case Related To Advertisement
Ufone Case Related To Advertisement
• Advertisement is entirely unique and the audience will not bore to see this unique
advertisement because playback sound and singer‘s work is good.
• Ufone Company successful to communicate their ideas to target audience by doing something
different….like this …..Their advertisement theme is voice clarity and quality matter….
• They convey their advertisement message in good way and audience will easily interpret or
understand their message.
• Their aim is communicate with target audience with easily language. So they success in this
effort also.
• So this whole process they depict in a little occasion in advertisement and try to communicate
their advertisement message.
• Message is that Ufone offer Rs15/per hour. And much fast speed than others…….
• They offer minute and sms to their old customer …and message of advertisement deliver easily
to customer by depict a good work on advertisement.
• Advertisement is kind of indirect advertisement
• That an Ufone company present in Pakistan and it’s all about you.
• They do this by depict in advertisement some renowned singer voice and daily family life of
Pakistani people (GLAD LIFE)
• Message who offer you such service with that your life become prospers and easy…
• In this they only polish the image of Ufone in target audience in better way.
• Basically ad is edited so here I only comment on the 1st part of advertisement
• Advertisement deliver message that we are loyal customer of Ufone and we are not interest to
change MNP (mobile number portability) because we are not mental...
• That’s why in above advertisement they show something that attract existing customer that
don’t think of changing network ………..
• They remind their customer that we are here with you. Their message is don’t change your
MNP.
The negative thing I observed its lack information about ownership transfer.
I think it is subsidiary company of PTCL and before 7 year PTCL is property of
government. After it was sold to etislaat Dubai based group now they are owner.
So writer should show what strategy of Ufone when it was property of government
and what now….. also financial position.