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    Coca Cola Vs Pepsi

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    Azman Arif
    Coca-Cola originated in 1886 in Atlanta, Georgia and has since become one of the most valuable brands globally. Pepsi was first invented in 1893 in North Carolina under the name "Brad's Drink" and was later renamed Pepsi-Cola. Both companies have grown significantly over the past century through expansion, partnerships, and adapting to changing consumer preferences. They have benefited from opportunities in the beverage industry but also face threats from regulations, health concerns, and competition from each other and substitutes. Their continued success relies on balancing these external factors.

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    © All Rights Reserved
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    Coca Cola Vs Pepsi

    Uploaded by

    Azman Arif
    15 views17 pages
    Coca-Cola originated in 1886 in Atlanta, Georgia and has since become one of the most valuable brands globally. Pepsi was first invented in 1893 in North Carolina under the name "Brad's Drink" and was later renamed Pepsi-Cola. Both companies have grown significantly over the past century through expansion, partnerships, and adapting to changing consumer preferences. They have benefited from opportunities in the beverage industry but also face threats from regulations, health concerns, and competition from each other and substitutes. Their continued success relies on balancing these external factors.

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    Coca Cola vs Pepsi

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    Coca-Cola originated in 1886 in Atlanta, Georgia and has since become one of the most valuable brands globally. Pepsi was first invented in 1893 in North Carolina under the name "Brad's Drink" and was later renamed Pepsi-Cola. Both companies have grown significantly over the past century through expansion, partnerships, and adapting to changing consumer preferences. They have benefited from opportunities in the beverage industry but also face threats from regulations, health concerns, and competition from each other and substitutes. Their continued success relies on balancing these external factors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    15 views17 pages

    Coca Cola Vs Pepsi

    Uploaded by

    Azman Arif
    Coca-Cola originated in 1886 in Atlanta, Georgia and has since become one of the most valuable brands globally. Pepsi was first invented in 1893 in North Carolina under the name "Brad's Drink" and was later renamed Pepsi-Cola. Both companies have grown significantly over the past century through expansion, partnerships, and adapting to changing consumer preferences. They have benefited from opportunities in the beverage industry but also face threats from regulations, health concerns, and competition from each other and substitutes. Their continued success relies on balancing these external factors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 17

    COCA COLA VS PEPSI

    COCA-COLA BACKGROUD
    The flavored syrup that becomes Coca-Cola
    1886
    1. Originated in 1886 by an is created by John S. Pemberton.
    Atlanta pharmacist, John S.
    Pemberton (1831–88), at his The company's advertising budget had
    1911
    skyrocketed to more than $1 million
    Pemberton Chemical Company.
    2. First started in 1886, it used
    coupons for free drinks to raise 1936 Coca-Cola entered the Malaysian
    market
    interest in the product,
    advertising on painted wall 2020
    Was ranked sixth as the world's most
    signs, napkins, and clocks valuable brand according to Forbes
    PEPSI BACKGROUD 1893
    Started in the
    small town of
    1950
    The First Pepsi
    Commercial
    Pepsi-Cola
    New Bern,
    North Carolina, advertised on
    Pepsi was first invented in 1893 as
    01 local pharmacist television
    "Brad's Drink" by Caleb Bradham, in
    New Bern, North Carolina. 1965 2021
    Frito-Lay, Inc. PepsiCo
    It was renamed Pepsi-Cola in 1898, merged with the generated $79
    Pepsi-Cola billion in net
    02 "Pepsi" because it was advertised to
    Company revenue in 2021
    relieve dyspepsia (indigestion) and
    "Cola" referring to the cola flavor.

    Had financial difficulties following


    03 World War I, and numerous times in
    the 1920s, it was restructured and
    reincorporated.
    1.STRENGTH 2.WEAKNESS
    Strong Brand Competition
    ALOC-ACOC Identity With Pepsi
    Global Reach Health Issues
    TOWS
    3.OPPORTUNITIES 4.THREATHS
    Extension of The Water Usage
    Ready-To-Drink Controversy
    (RTD) Coffee Industry Health Awareness
    Leveraging TikTok
    STRENGTH
    1.Strong Brand Recognition
    TOWS ISPEP 2.Strong Leadership

    WEAKNESS
    1.Unhealthy Perception of PepsiCo’s Products
    2.Over-dependence on Carbonated Drinks

    OPPORTUNITIES
    1.Health and Organic Foods/Beverages Market
    2.Consumers In DevelopingMarket

    THREATHS

    1.Changing Government Regulations


    2.Changing Customer Preferences
    ANALYSIS OF THE
    INDUSTRY
    ENVIRONMENT
    USING

    Michael P or te r’s
    Five For ce s
    WINNER!
    THREAT OF NEW
    ENTRANTS
    1. Coca-Cola's global brand
    dominance.
    2. High entry barriers for new
    competitors.
    3. Strong distribution and
    retailer relationships.
    BARGAINING POWER
    OF SUPPLIERS
    1. Coca-Cola's majority ownership
    in major bottler (Coca-Cola
    Enterprises).
    2. Extensive global sourcing
    capabilities for cost-effective
    ingredients.
    3. Size and global presence ensure
    cost stability and competitive
    pricing.
    BARGAINING
    POWER OF
    BUYERS
    1. Strong negotiating
    power with large buyers.
    2. High customer
    preference for Coca-
    Cola.
    3. Shelf priority and
    promotional advantages
    in negotiations with
    retailers.
    THREAT OF
    SUBSTITUTES
    1. Strong threat of substitutes
    (water, sports drinks, coffee,
    tea).
    2. Wide variety of substitute
    products available.
    3. Coca-Cola's diversification to
    address substitute challenges.
    RIVALRY AMONG
    COMPETITORS
    1. Intense rivalry with global
    competitors, notably PepsiCo.
    2. Coca-Cola's lower North
    American sales compared to
    PepsiCo in 2006.
    3. Strong brand recognition and
    loyalty as a competitive
    advantage.
    PART 2

    STRATEGIES
    CONDUCTED
    a
    BY

    Coca-Col
    LANOITAREPO
    Coca-Cola's use of Strategic alliance
    global bottling with Hellenic Bottling
    partnerships for Company to reduce

    YGETARTS cost control. transportation costs.

    Real-world
    implications in
    Achieving economies
    maintaining
    of scale through
    competitive pricing
    partnerships.
    and operational
    efficiency.
    Tailoring Branding for Global Branding vs.
    GNITEKRAM
    SEIGETARTS
    Different Audiences Local Branding

    Customized brand Coca-Cola


    images tailored to maintains a
    specific customer consistent global
    demographics. brand image.
    In-depth market Uniform appearance
    research for and message
    personalized worldwide.
    marketing. Focused on making
    Example: Sprite global connections.
    targeting Adapts to customer
    Generation Z with preferences for
    relevant content. success.
    Expansion Focus on
    through efficient
    NOISNAPXE geographic and distribution via

    YGETARTS product
    diversification
    bottling
    partners

    Diverse product Digital engagement


    portfolio for varied and consumer
    consumer insights
    preferences
    CONCLUSION
    1. Coca-Cola and Pepsi are two iconic companies operating in
    the dynamic and highly competitive beverage and snack
    industry. Over the years, they have demonstrated resilience
    and adaptability in responding to changing consumer
    preferences, health concerns, and sustainability challenges.
    2. Both companies Coca-Cola and Pepsi benefit from external
    opportunities by diversifying their product portfolios,
    expanding globally, embracing health and wellness trends, and
    forming strategic partnerships.
    3. They mitigate threats by responding to health concerns,
    complying with regulations, staying competitive, adapting to
    changing consumer preferences, addressing environmental
    issues, and managing economic risks.
    4. Their ability to balance these factors and remain agile in a
    dynamic external environment is essential to their long-
    term success.
    THANK
    YOU !

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