Senior High School

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Media and
Information
Literacy
Quarter 2 – Module 6:
Dimensions of Media and
Information – Audio
 Second Quarter
Module 6 - Week 6
DIMENSIONS MEDIA AND INFORMATION - AUDIO

Content Standard : The learner demonstrates understanding of different

resources of media and information, their design
principle and elements, and selection criteria.
Performance Standard : The learner produces a living museum or electronic
portfolio or any other creative forms of multimedia
showcasing their/his/her understanding, insights,
and perceptions of the different resources of media and
information.
Learning Outcomes : Describes the different dimensions of text media and
information; analyze how the different dimensions are
formally and informally produced, organized, and
disseminated; produced a creative audio-based
presentation using design principles and elements
Competency Code : Describe the different dimensions of audio information
and media.
Discuss how audio information and media is/are
formally and informally produced, organized, and
disseminated.
Evaluate the reliability and validity of audio
information and media and their sources using
selection criteria.
Produce and evaluate a creative audio-based
presentation using design principles and elements.
Topic : Audio Presentation

What I Know

Multiple Choice. Read the questions carefully. On a separate sheet of paper, write
the letter of the best answer.

1. Which of the following is an example of audio files?

A. CD C. VHS player
B. Cassette tapes D. Sound Effects

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2. What element of sound design has to do with speech, conversation, and voice
over?
A. Silence C. Dialogue
B. Music D. Sound effect

3. Which item below is a method of how to get from one segment or element to
another in audio production?
A. Music C. Segue
B. Pace D. Silence

4. Which item below is a characteristic of sound?

A. Music C. Transition
B. Silence D. Volume

5. Which is an example of sound effects?

A. Songs of Bruno Mars C. Voice-over in “It’s Showtime!”
B. Artificial sound of raindrops D. Speeches of President Duterte

6. What is the common audio format for the transfer and playback of music on most
digital audio player?
A. MP3 C. WAV
B. M4A D. WMA

7. What storage of audio media and information is made of magnetic tape?

A. Tape C. USB format
B. Cloud/internet D. Memory card

8. Which is an example of audio files?

A. Radio broadcast C. Music
B. Sound recording D. All of the above

9. Which type of audio format is a common format for consumer at the same time a
standard for digital audio compression?
A. MP3 C. WAV
B. M4A D. WMA

10. Which type of audio format is a Microsoft audio file format standard?
A. MP3 C. WAV
B. M4A D. WMA

11. Which type of audio format developed by Microsoft for windows media player?
A. MP3 C. WAV
B. M4A D. WMA

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12. Which type of audio files is a digital audio file recording usually part of a
themed series that can be downloaded from a website?
A. Music C. Radio broadcast
B. Podcast D. Sound recording

13. Which is an example of sound recordings?

A. Music C. Interviews
B. Podcast D. Sound recording

14. What are sound effects?

A. Recording of song C. Recording of natural sound
B. Reproduction of digital files D. Reproduction to create effects

15. Which is the function of audio-based presentation?

A. To give instructions C. To give computations
B. To provide analysis D. To personalize events

How was your score? Do not worry. Read this module to learn more about
dimensions of media and information--audio.

What I Need to Know

In the previous module, you learned about the basics of visual-based media
presentation. This is important for most of the information especially in social media
platforms are visual in nature. However, in this module, you will discover another
dimension of media and information which is Audio.

So, get ready to be amazed in the world of audio-based presentation. In this

module, you are expected to:

1. identify the different types of audio content;

2. describe the purposes of audio media and information;
3. analyze the design principles and elements used in a given audio media;
4. critique the effectiveness of audio information.
5. create an audio-based presentation (podcast) by using design principles
and elements.

What’s In

Social media is everywhere. According to Oberlo.com (2019) 90.4% of

millennials and 77.5% of generation X are social media users. I’m sure, you are one
of them. With that, let’s see how many can you identify in our first activity in this
module.

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 Match the picture of social media platform in column A with its description in
column B. Write the letter of your answer on a separate sheet of paper.

A B
Social Media Platform Description

A. allows user to interact

with the content
Riffr
creators sending audio
messages on their
posts

https://tinyurl.com/rwvz6xce
1. ____________________

B. has integrations with

car technologies and
Liste lets you listen to all
n posts without the need
to choose each one

https://tinyurl.com/rwvz6xce
2.____________________

C. allows user to record

your voice and send it to
Hear others. After that, you
Me start a 1:1 conversation
Out
with someone

https://tinyurl.com/rwvz6xce
3.____________________

D. allows user to add one

cover image to your
Audio
sound and add voice
list
modifiers

https://tinyurl.com/rwvz6xce
4.____________________

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Guide Questions:
1. What is common to the above social media?
2. How does it differ to popular social media?
3. Which one have you used? How did you find your experience?

That’s right! Most of the above social media platforms focus on audio-only
presentation. They are breakthroughs of the new audio wave hardware such as
earphones, echoes, google homes and podcast. But, why voice?

Unlike text-based and visual based-presentation, voice conveys emotion, tone,

and subtleties that text and visual are unable to capture. With the ability to listen to
your social feed when riding, running or any other hands-free activity, voice-based
social media platforms give more “screen time” to people’s days.

Voice not only expands the time users can be social but with over 256
million visually impaired individuals globally who have been widely overlooked for
years, a voice-based social network is an accessible opportunity to be “social” like
never before.

Interested? To know more about audio-only presentation, let’s continue on

the next activity.

What’s New

Match the Type

According to Zev Brodsky, a content marketing manager at Perimeter 81,

presenting information verbally is much more personal for listeners and much
different from reading. So, let’s find out what are common audio content type. Do the
activity below to discover.

Match the picture of social media platform in column A with its description in
column B. Write the letter of your answer on a separate sheet of paper.

A B
Audio Types Description
A.
____1. a blog with vocal recordings as its central
part
https://tinyurl.com/wxcpn9hc

B.
____2. an episodic series of spoken word digital
audio files that a user can download to a
personal device for easy listening
https://tinyurl.com/wxcpn9hc

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 C.
____3. the practice of tailoring ads to be searchable
via voice search, usually from a smart
speaker or virtual assistant device
https://tinyurl.com/wxcpn9hc

D.
____4. a recording of a book or other work being
read out loud.

https://tinyurl.com/wxcpn9hc

How many did you guess? That’s right! Audio content is any type of published
material or information that is consumed through listening. This area of content
includes any type of auditory entertainment or marketing collateral such as radio
broadcast, music, sound recording, sound clips/effects, artificial intelligence (AI)
voice assistant skills or actions. Audio content can be played through devices like
computer speakers, headphones, or smart speakers.

Traditionally, sound or audio media is used to give instruction or information,

provide feedback and to personalize or customize information. It could also be used
by publishers, marketers, and other creators in a variety of ways such as:

◼ to increase interaction with customers or answer product questions.

◼ can be integrated into website pages that read the text aloud.
◼ discuss important, related topics or provide customers with business
updates.
◼ allow users to play the information while carrying out the tasks
simultaneously.

Look What It Stands

Each audio file type has unique benefits and drawbacks. Determine which one
is best for specific tasks or situations to save time and reduce stressful errors. Here
are seven popular audio file types and some unique differences between them.

Match the audio file type in column A with its description in column B. Write
the letter of your answer on a separate sheet of paper.

A B
___1. Waveform Audio File that stores waveform data. The waveform
A. MP3 data stored presents an image that demonstrates strength of
volume and sound.
___2. Advanced Audio Coding is an audio file that delivers decently
B. M4A
high-quality sound and is enhanced using advanced coding.

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 ___3. Windows Media Audio is a Windows-based alternative beneficial
C. FLAC is its lossless compression, retaining high audio quality
throughout all types of restructuring processes.
___4. A Compressed audio file format developed by the Moving Picture
D. WAV Experts Group (MPEG). It saves valuable space while maintaining
near-flawless quality of the original source of sound.
___5. Moving Picture Expert Group-4 is an audio-compressed file used
in the modern setting due to increased quality demand as a result
E. WMA
of cloud storage and bigger hard drive space in contemporary
computers
___6. Free Lossless Audio Codec is an audio file compressed into a
F. AAC
smaller size of the original file.

What Is It

What is sound design exactly?

To further study audio content, you will come across Sound Design. What does
it mean? It can be viewed as a tool to tell a story.

Sound design can be created using a similar layered effect. There are six basic
layers that we can utilize in a multitude of different combinations to create effects.

◼ Ambiance. The ambiance is essentially background noise. Ideally, it should

inform the viewer about where the action is taking place. Therefore, it needs to
inform and be descriptive without being overwhelming or distracting the viewer
from the story.

For example, if we are viewing a scene in a forest what are we likely to hear?
Birds tweeting in the distance and winds gently blowing would match our experience
of spending time in woods. It serves as one tool which can allow us to become more
fully immersed in the story or scene as it unfolds before us.

◼ Foley sounds. These are the sounds that make the scene seem more real to
us. These are sounds that make us more readily enter the world we are faced
with. They are also sounds that can be easily recorded with a real microphone.
Foley sounds also feature in a feature film in addition to animation and motion
design.

For example, when a character walks, they are not silent. We mare hear the
gentle swish-swish of their clothing as they move or the sound of their footsteps on
the concrete.

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 ◼ Audio Effects (SFX). These are sounds that are not naturally created in the
real world and therefore can’t be recorded by means of a microphone. For
example, the sound of a battle in outer space is not something that can be
recorded but must be imagines and recreated.

◼ Dialogue. These are speech, conversation, and voice over. It brings forth the
story by showing the communication and interaction of two or more
characters.
o Voice overs. It is the narrator's voice which guides us through what is
happening on the screen.

For example, in 500 Days of Summer, we never see the narrator, but he plays
a pivotal role in guiding us through the film and highlighting key moments.

◼ Music. Music is a tool we can use to set the dynamics of mood we wish to
convey
◼ Silence. It is the absence of audio or music.

Sometimes you will only need a voice over, and music or sound effects. Balance
is important when it comes to sound design. All the audio level of each layer needs to
be adjusted and balanced to create the right effect.

What are Principles of Sound Design?

Principles of sound design are the techniques for combining the different
elements or objects of sound.

◼ Mixing – the combination, balance and control of multiple sound elements

◼ Pace – Time control, editing, order of events: It could be linear, non-linear and
multi-linear.
◼ Transitions. How you get from one segment or element to another. Types of
transitions:
o Segue – one element stops, the next begins (“cut” in film).
o Cross fade – one element fades out, the next fades in, and they overlap on
the way.
o V-Fade – first element fades to inaudible before the second element begins.
o Fade to black – V-fade with some silence between elements
◼ Stereo Imaging – Using left and right channel for depth.

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 What’s More

Activity 1. Can You Find?

Listen to your favorite song. As you do, identify the elements of sound design.
Use the checklist below to list the sound design elements.

Elements of Sound Design

Present
Elements
Yes No
Ambiance
Dialogue
Sound Effects
Music
Foley Sounds
Silence

Good observation. Not all elements are present in one audio-based media and
information. However, it must have balance among these elements.

Activity 2. Can You Hear?

Listen to a recent ABS-CBN podcast in YouTube. As you do, identify the

principles of sound design. Use the checklist below to list the sound design
principles.

Principles of Sound Design

Present
Elements
Yes No
Mixing
Pace
Transitions:
o Segue
o Cross Fade
o V-Fade
o Fade to Black
Stereo Imaging

Your right! Each audio content has its own style in arranging the sound design
elements to come with the desired output.

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Activity 3. Adjust What You Listen.

Pick one audio-content only media found in Audlist, HearMeOut, Listen, Riffr.
Do the following:

1. Identify the sound element design and design principles using the checklist
above.
2. Rate the audio-content based on the rubrics below.

Sound Design Elements and Principles

Present
Elements
Yes No
Design Elements
Ambiance
Dialogue
Sound effects
Music
Foley sounds
Silence

Present
Elements
Yes No
Design Principles
Mixing
Pace
Transitions:
o Segue
o Cross Fade
o V-Fade
o Fade to Black
Stereo
Imaging

Wonderful! You truly have hears for sound design. Now, you are ready to make
you own audio content only media presentation.

What I Have Learned

Do not forget that…

◼ Audio content is any type of published material or information that is
consumed through listening.
◼ Elements of sound design are ambiance, dialogue, sound effects, music, Foley
sounds and silence.
◼ Principles of Sound Design are mixing, pace and transition.

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 What I Can Do

Module is Real

Recall that an audio blog has vocal recordings as its central part. As a
performance task for audio-based media presentation, you are to make a 5-minute
audio blog about your experience in the “new normal” system of education. You can
record using any recording device or computer software available to you. Refer to the
rubrics below as your guide.

Audio Blog Rubrics:

Criteria 20 18 16 14
Content is Content is Content is Content is
accurate and accurate but accurate but questionable
all required some required some required information is
information is information is information is not presented
presented in a missing and/or missing and/or in a logical
Content
logical order not presented not presented in order, making
in a logical a logical order, it difficult to
order, but is making it follow
still generally difficult to follow
easy to follow
Use of Use of audio Most of audio Audio design No audio
Audio design design element are design element
Design elements are elements are inappropriate used.
Elements appropriate. appropriate.
Use of audio An audio Two audio No effect was
Use of
design design design principle made to
Audio
principles are principle is is violated employ correct
Design
used violated audio design
Principles
appropriately principles

Assessment

Multiple Choice. Read the questions carefully. On a separate sheet of paper, write
the letter of the best answer.

1. Which is an example of audio files?

A. CD C. Memory Cards
B. USB drive D. radio broadcast

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2. What element of sound design that have to do with any sound other than music?
A. silence C. dialogue
B. music D. sound effect

3. Which principle of sound design that is similar to “cut” in film?

A. mixing C. segue
B. pace D. transition

4. Which item below directs the listener on how elements of audio design appear in
a production?
A. pitch C. transition
B. tone D. volume

5. Which is an example of music?

A. songs of Bruno Mars C. voice-over in “It’s Showtime!”
B. artificial sound of raindrops D. speeches of President Duterte

6. What common audio format is the standard for Personal Computers?

A. MP3 C. WAV
B. M4A D. WMA

7. Which of the following is an audio media and information format?

A. MP2 C. MP4
B. MP3 D. WGA

8. Which is an example of audio files storage?

A. Radio broadcast C. recorded music
B. sound recording D. tape recorder

9. Which element of sound design comprises of vocal and instrumental sounds?

A. Music C. Sound Effects
B. Silence D. Sound Recordings

10. Which type of transition states that one element must stop before another
element begins?
A. Segue C. Cross-fade
B. V-Fade D. Fade to black

11. Which type of transition when one element fades out, the next fades in and
they overlap on the way?
A. Segue C. Cross-fade
B. V-Fade D. Fade to black

12. Which type of transition starts with V-fade with some silence between
elements?
A. Segue C. Cross-fade
B. V-Fade D. Fade to black

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13. Which is an example of sound recordings?
A. Meeting C. Car stereo
B. Cosplay D. Voice recorder

14. Which is an example of sound effects?

A. recording of song C. recording of a concert
B. recording of a meeting D. reproduction to create effects

15. Which of the following is a function of audio-based presentation?

A. to give analysis C. to provide instruction
B. to personalize coding D. to provide interpretation

Additional Activities

Essay: Write a 150-word essay about the “The Impact of Audio-Content Based
Media and Information presentation in social media.” Use the rubrics below for your
guidance. Write your outputs in a short bond paper.

Writing Rubrics
Criteria 20 18 16 14
Most words Some words Words are chosen Words are
are carefully are carefully with less care; chosen with
chosen; chosen; writing is less care;
writing is writing is sometimes writing is
clear and clear and unclear; most sometimes
legible. Most legible. Most words are spelled unclear; some
Mechanics
words are words are correctly and is words are
spelled spelled grammatically spelled
correctly and correctly and correct. incorrectly and
proper proper proper
punctuation punctuation punctuation is
is employed. is employed. not employed.
Major points Major points Major points are Topic is
are presented are presented. oversimplified
and presented. However, most of or fails to
fully However, them are not present major
supported some of them supported with points.
with are not convincing
Content
convincing supported arguments, ideas
arguments, with and data.
ideas and convincing
data. arguments,
ideas and
data.

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 Answer Key

Answer may vary

What’s More

B. 1. D 2. F. 3. E 4. A 5. B 6. C
A. 1. B 2. C 3. D 4. A
What’s New

4. A 3. B 2. C 1. D
What’s In

References:
Wilson, Carolyn et al. (2011). Media and Information Literacy: Curriculum for
Teachers. UNESCO Press ISBN 978-92-3-104198-3 (EN); 978-959-18-07; 978-959-
18-0787-8 (ES).

Negri, Will (2020). 4 Audio focused Social Media Platforms that you need to know
about in 2020! Retrieved on October 2o, 2020, from https://medium.com/audlist/4-
audio-focused-social-networks-that-you-need-to-know-about-3997828ce46b

(n.d.). Multimedia Elements - Web Design Calgary - WordPress .... Retrieved on

October 20, 2020, from https://www.simplyeffectivewebdesign.com/five-elements-
of-multimedia/.

(n.d.). Media Text - MedienABC. Retrieved on October 20, 2020, from

http://www.medienabc.org/page5/page40/page40.html.

(2019, July 4). Font vs typeface: the ultimate guide | Creative Bloq. Retrieved on
October 23, 2020, from https://www.creativebloq.com/features/font-vs-typeface.

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