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    Campus - JD - Analyst - Marketing - Aug-2021

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    Het Patel
    The job description is for a Marketing Analyst role at a company called Searce. The summary is: Searce is looking for a creative and analytical Marketing Analyst to analyze marketing campaigns, track key performance indicators, and make recommendations. The ideal candidate has expertise in tools like Google Analytics and experience with paid advertising campaigns. They also value diversity of opinions and have a passion for marketing, sales, customers and technology.

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    Campus - JD - Analyst - Marketing - Aug-2021

    Uploaded by

    Het Patel
    11 views8 pages
    The job description is for a Marketing Analyst role at a company called Searce. The summary is: Searce is looking for a creative and analytical Marketing Analyst to analyze marketing campaigns, track key performance indicators, and make recommendations. The ideal candidate has expertise in tools like Google Analytics and experience with paid advertising campaigns. They also value diversity of opinions and have a passion for marketing, sales, customers and technology.

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    Campus _ JD _ Analyst- Marketing _ Aug-2021

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    The job description is for a Marketing Analyst role at a company called Searce. The summary is: Searce is looking for a creative and analytical Marketing Analyst to analyze marketing campaigns, track key performance indicators, and make recommendations. The ideal candidate has expertise in tools like Google Analytics and experience with paid advertising campaigns. They also value diversity of opinions and have a passion for marketing, sales, customers and technology.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    11 views8 pages

    Campus - JD - Analyst - Marketing - Aug-2021

    Uploaded by

    Het Patel
    The job description is for a Marketing Analyst role at a company called Searce. The summary is: Searce is looking for a creative and analytical Marketing Analyst to analyze marketing campaigns, track key performance indicators, and make recommendations. The ideal candidate has expertise in tools like Google Analytics and experience with paid advertising campaigns. They also value diversity of opinions and have a passion for marketing, sales, customers and technology.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    Job Description

    Analyst - Marketing

    Are you a marketing visionary? Do you have what it takes to build a powerful brand? Then this role is the
    perfect fit for you!
    Job Title: Analyst - Marketing

    What are we looking for?

    1. Natural creativity:

    The best Consultants are creative visionaries, people who are capable of stepping
    back, seeing the big picture, and coming up with new ways of approaching
    challenges and making positive changes to how the company is managed and
    marketed.

    2. T-shaped skill set:

    To take it further, in an ideal world, we are not just looking for someone with
    experience managing projects and people. We are also looking for a T-shaped
    marketer – someone with a diverse skill set that spans all disciplines relevant to
    “Searce”, alongside a deep knowledge of one key area.

    3. Not a CAVEr:

    You are a person that people like to be around. You are not a CAVE (Constantly
    Against Virtually Everything) personality.

    4. Say no to HiPPO:

    At Searce, we want people who value everyone’s opinions & perspectives. We don’t
    want them to get overpowered by HiPPO (Highest Paid Person’s Opinion).

    Job Responsibilities

    1. Analyze sales funnels and customer intent


    2. Measure ROI of online and offline advertising campaigns

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    3. Report on marketing KPIs like leads, conversion rates, website traffic and social
    media engagement
    4. Track email campaign metrics (delivery, open, click-through rates)
    5. Monitor budget distribution and performance of paid ad campaigns
    6. Conduct competitive research and analyze benchmarking data
    7. Recommend website and campaign optimizations
    8. Research and implement marketing tools to support our promotional projects
    (automation software, social media scheduling etc)
    9. Analyze campaign engagement and performance trends by channel and
    product to inform Demand Generation strategy
    10. Create recommendations for campaign and website testing and optimization
    11. Work closely with sales and marketing teams to identify opportunities for new
    client acquisition & lead conversion

    Qualification

    1. Is Education overrated? Yes. We believe so. However there is no way to locate


    you otherwise. So we might look for a graduate degree in engineering with a
    sales mindset or you started your business at 12 and sold it post high school.
    And the latter is better. We will find you faster if you specify the latter in some
    manner. :)
    2. Experience in Marketing Analyst, marketing research, statistical or data analysis
    (or academic equivalent)
    3. Expertise in Google Analytics
    4. In-depth understanding of SEM campaign strategies and SEO practices
    5. Experience with PPC campaigns
    6. Experience building and automating management level reporting

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    7. Analytical abilities
    8. Masters in Marketing or relevant field
    9. Successful experience working in a hands-on, fast-paced, creative
    entrepreneurial environment in a cross-functional capacity.
    10. Hands-on experience working with marketing tools and systems would be a plus
    (HubSpot, Salesforce). Experience with Microsoft PowerBI would be a major plus

    Are you the one? Quick Fit test:

    1. Love for cloud: When was the last time your dinner entailed an act on “How
    would ‘Jerry Seinfeld’ pitch Cloud platform & products to this prospect” and
    your friend did the ‘Sheldon’ version of the same thing.

    2. Passion for sales: When was the last time you went at a remote gas station while
    on vacation, and ended up helping the gas station owner saasify his 7 gas
    stations across other geographies.

    3. Compassion for customers: You listen more than you speak. When you do
    speak, people feel the need to listen.

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    4. Humor for life: When was the last time you told a concerned CEO, ‘If Elon Musk
    can attempt to take humanity to Mars, why can’t we take your business to run on
    the cloud?’

    About Searce

    What is ‘searce’

    Searce means ‘a fine sieve’ & indicates ‘to refine, to analyze, to improve’. It signifies our
    way of working: To improve to the finest degree of excellence, ‘solving for better’ every
    time. Searcians are passionate improvers & solvers who love to question the status
    quo.

    The primary purpose of all of us, at Searce, is driving intelligent, impactful & futuristic
    business outcomes using new-age technology. This purpose is driven passionately by
    HAPPIER people who aim to become better, everyday.

    What we do

    Searce is a modern tech consulting firm that empowers clients to futurify their
    businesses, leveraging Cloud, AI & Analytics.

    1. We are a category defining niche’ cloud-native technology consulting


    company, specializing in modernizing (improve, automate & transform) the
    full-scope of infra, app, process & work.

    2. We partner with clients in their ‘beyond x’ journey to drive intelligent, impactful &
    futuristic business outcomes.

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    3. We are the most preferred tech partner of choice when it comes to ‘solving for
    better’ for the new-age tech startups & digital enterprises, leading disruption in
    their industries.
    4. Our Service Offerings: We offer Advanced Cloud, Data & App Modernization,
    Cloud Consulting, Management & Improvement (DevOps, SysOps & Cloud
    Managed Services), Applied AI & Analytics services.
    5. As one of the top 5 niche’ full scope global partners for Google Cloud & a
    preferred partner for AWS, we are the most preferred ‘engineering-led’ tech
    company of choice when it comes to solving complex business problems.

    Who we are

    We are passionate improvers, solvers & futurists. Driven by our engineering excellence
    mindset, we care most about delivering intelligent, impactful & futuristic business
    outcomes. Searcians are motivated by continuous improvement & solving for better in
    everything we do.

    At the core, a Searcian is self-driven to become better, everyday. In passionate pursuit


    of the finest degree of excellence we drive exceptional outcomes in everything we do.

    We believe that trust is the most important value. We also believe that we need to ‘earn
    the trust’, everytime one engages with us. And earning trust for us is far more
    important than anything else. We aim to be the *most trusted* tech consulting partner
    for our clients.

    We are HAPPIER at heart. Humble, Adaptable, Positive, Passionate, Innovative,


    Excellence focused, & Responsible. We live the HAPPIER Culture Code.

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    Being HAPPIER.

    How we work

    1. Customers. Partners. Our aim is to build relationships with customers for life.
    And meaningfully improve the life of every customer.

    2. We do what we say. We say what we do. We are uncomfortably honest and


    transparent. Being genuine wins trust & makes people happier.

    3. Mistakes are encouraged. We make mistakes. Tons of those. Everyday. And we


    don’t mind apologizing to our juniors, peers or superiors. We are no ego-doers.

    4. Underpromise. Overdeliver. We work with a deep desire to go above and


    beyond in everything we do. Everytime.

    So, If you are passionate about tech, future & what you read above
    (we really are!), apply here to experience the ‘Art of Possible’

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    JD | Analyst - Marketing Aug-2021
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