Gurunanakdevuniversity Amritsar: Faculty of Economics & Business
Gurunanakdevuniversity Amritsar: Faculty of Economics & Business
Gurunanakdevuniversity Amritsar: Faculty of Economics & Business
Syllabus
For
GURUNANAKDEVUNIVERSITY
AMRITSAR
Note: (i) Copy rights are reserved.
Nobody is allowed to print it in any form.
Defaulters will be prosecuted.
Scheme of Course
SEMESTER–I
Paper Course Title Theory Practical Max.
Marks Marks Marks
BVC101 Communication Skills in English-I 50 - 50
BVC102 Punjabi (Compulsory) OR 50 - 50
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Punjab History & Culture(From Earliest Times to C 320)
(Special Paper in lieu of Punjabi Compulsory)
BVC103 Fundamentals of Management 50 - 50
BVC104 Information Technology for Financial Managers 50 - 50
BVC105 Introduction to Mutual Funds 50 - 50
BVC106 Introduction to Financial Markets & Services 50 - 50
BVC107 Financial Market Simulation Lab - 50 50
* Note: The marks of Paper will not be added in the Grand Total.
SEMESTER–II
* Note: The marks of Paper will not be added in the Grand Total.
2
Marks
BVC 301 Business Ethics & Corporate 50 - 50
Social Responsibility
BVC302 Business Laws 50 - 50
BVC 303 Basic Accounting for Financial Managers + Tally 40 10 50
Semester – IV
BVC401 Business Statistics 50 - 50 5
0
BVC402 Business Environment 50 - 50 5
0
BVC403 Entrepreneurship Development 50 - 50 5
0
BVC404 Introduction to Debt Market 50 - 50 5
0
BVC405 Money Market Instruments and Operations 50 - 50 5
0
BVC406 Credit Risk Management 50 - 50 5
0
BVC407 Training Project—Eight Weeks - 50 550
ESL-221 * Environmental Studies 100 - 0-
*Note :- Student can opt Environmental Studies Paper the marks are not included in
the total marks.
3
Semester V
Semester VI
Paper Subject Theory Practical Total
Marks Marks Marks
BVC 601 Human Resource Management 50 - 50
BVC 602 Marketing Management 50 - 50
BVC 603 Management Techniques and Services 50 - 50
BVC 604 Regulatory Framework in Financial 50 - 50
Markets
BVC 605 Financial Journalism 50 - 50
BVC 606 Portfolio Management 50 - 50
BVC 607 Training Project-Eight Weeks - 50 -
4
SECTION–A
Reading Skills: Reading Tactics and strategies; Reading purposes–kinds of purposes and
associated comprehension; Reading for direct meanings.
SECTION–B
Reading for understanding concepts, details, coherence, logical progression and meanings
of phrases/ expressions.
Activities:
Comprehension questions in multiple choice format
Short comprehension questions based on content and development of ideas
SECTION–C
Writing Skills: Guidelines for effective writing; writing styles for application, personal
letter, official/ business letter.
Activities:
Formatting personal and business letters.
Organising the details in a sequential order
SECTION–D
Resume, memo, notices etc.; outline and revision.
Activities:
Converting a biographical note into a sequenced resume or vice-versa
Ordering and sub-dividing the contents while making notes.
Writing notices for circulation/ boards
Recommended Books:
Oxford Guide to Effective Writing and Speaking by John Seely.
English Grammar in Use (Fourth Edition) by Raymond Murphy, CUP
5
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6
SECTION- A
1. Physical features of the Punjab and its impact on history.
2. Sources of the ancient history of Punjab
SECTION- B
3. Harappan Civilization: Town planning; social, economic and religious life of the
Indus Valley People.
4. The Indo-Aryans: Original home and settlements in Punjab.
SECTION- C
5. Social, Religious and Economic life during Rig Vedic Age.
6. Social, Religious and Economic life during Later Vedic Age.
SECTION- D
7. Teachings and impact of Buddhism
8. Jainism in the Punjab
Suggested Readings
1. L. M Joshi (ed.), History and Culture of the Punjab, Art-I, Patiala, 1989 (3rd edition)
2. L.M. Joshi and Fauja Singh (ed.), History of Punjab, Vol.I, Patiala 1977.
3. Budha Parkash, Glimpses of Ancient Punjab, Patiala, 1983.
4. B.N. Sharma, Life in Northern India, Delhi. 1966.
5. Chopra, P.N., Puri, B.N., & Das, M.N.(1974). A Social, Cultural & Economic History
of India, Vol. I, New Delhi: Macmillan India.
8
SECTION-A
Management: Meaning and definition, nature, purpose, scope, importance and
functions,Management as art, science and profession, Management as a social system,
Concept of management, administration and organization Principles of management,
Scientific Management.
Evolution of Management Thought: Contribution of F.W. Taylor , Henri Fayol,
EltonMayo, Chester Barnard & Peter Drucker to the management thought. Various
approaches to management (i.e. Schools of Management Thought), Indian management
thought.
Management Techniques: Management by Objective: Meaning, Process,
Benefits,Weakneses.
SECTION-B
Planning: Meaning, Significance, Types of plans, Nature, Elements: Objectives,
Policies,Rules, Procedure, Strategy, Decision Making.
Organizing: Meaning, Nature and Purpose of organization, Theories of organization,
principles of organization, Forms of organization: Line, Functional and Line and Staff,
Formal and informal organization, Delegation, Span of Management: Factors determining
effective span.
Departmentation: Definition, Departmentation by function, Territory,
Product/service,Customer group and matrix organization, Decentralization and
Departmentation.
SECTION-C
Authority: Definition, types, responsibility and accountability, delegation; definition,
stepsin delegation, obstacles to delegation and their elimination, decentralization vs
centralization, determinants of effective decentralization
Staffing: Meaning, nature and functions of HRM, Manpower management, factorsaffecting
staffing, Recruitment, Selection, Training and Development, Performance appraisal: need
and process.
9
SECTION-D
Directing: Motivation: Meaning, Nature, Importance, Types, Theories of Motivation:
Mc.Gregor’s, Maslow and Herzberg. Leadership: Meaning, Nature, Styles, Managerial grid,
Likert system, Theories: Trait, Behavioural, Situational and Followers.
Suggested Readings:
1. Robbins, S.P., & Coulter, M.K., “Management”, Pearson Education Inc., New Delhi.
2. Gupta, Meenakshi, “Principles of Management”, PHI Learning Pvt. Ltd., New Delhi.
3. Koontz, H., Weihrich, H., & Aryasri, A.R., “Essentials of Management”, Tata
McGraw- Hill, New Delhi.
4. Aswathapa, K. “Essential of Business Administration”, Himalaya Publishing House,
Mumbai.
SECTION-A
Introduction to Computers: Block diagram of digital computer, their
functions,Memorytypes, I/0 devices, Secondary storage devices, History of computer,
Computer Generations, PC Applications.
Introduction to MS- Word: Features of MS –Word like Open and Create a document,
Save a Document, Alignment of document, Mail merge Facility, Spell check and grammar
check, printing of a document.
SECTION-B
Introduction to MS-Excel: Features of MS-Excel, Open and Create a worksheet Create
andPrint graph using pivot table, Save & Exit Worksheet, Using Multiple Worksheets, Using
Formulas & Functions
Introduction to Power Point: Creating Power Point Shows, Making Presentation Effective.
SECTION-C
Data communication and Networks: Concepts of data communication, Types of
datacommunication Networks, Communications Media, Concepts of computer networks,
Primary Network Topologies, Network Architectures-The OSI Model, Inter-networking
devices. The Internet, Intranet and Extranets: Operation of the Internet, Services provided by
Internet, World Wide Web, Creating Web Pages using HTML, Intranets and Extranets.
SECTION-D
Functional and Enterprise Systems: Data, Information and Knowledge concepts,Decision
making process, Physical components of Information systems, Classification of Information
systems. Overview of Security Issues in Information Technology.
Text Books:
ITL Education Solutions (2009). IntroductiontoInformationTechnology, Pearson
Education.
Turban, Rainer and Potter (2006). Introductiontoinformationtechnology, 2nd Edition,
John Wiley and Sons.
11
Reference Books:
SECTION-A
Markets & Financial Instruments: Types of Markets: Equity, debt,
derivatives,commodities, meaning and features of private, public companies; types of
investment avenues: Fixed Deposits, Bank Deposits, Provident Fund, Life Insurance, Post
Office Savings, Small savings, Gold, Mutual Funds, Equity Share, Debentures / Bonds.
Primary Market: Initial Public Offer (IPO), Book Building through Online IPO,Eligibility
to issue securities, Pricing of Issues, Fixed versus Book Building issues, ADRs/GDRs,
Allotment of Shares, Basis of Allotment, Private Placement.
SECTION-B
Secondary Markets: Role and Functions of : Securities and Exchange Board of India
(SEBI),Depositories, Stock Exchanges, Stock Price Indices, Brokers, Sub-brokers, Foreign
Institutional Investors (FIIs), Portfolio Managers, Custodians, Share Transfer Agents, Know
Your Client, Member Constituent Agreement, Merchant Bankers, Bankers to an Issue,
Debenture Trustees, Underwriters, Credit Rating Agencies, Listing, Membership.
SECTION-C
Role of Financial Services in Indian Financial System
SECTION-D
Introduction to Equipment Leasing: Types of Leases, Evolution of Indian Leasing
Industry.
Text Books:
Reference Books:
1. Gurusamy, Financial Markets and Institutions, 3rd edition, Tata McGraw Hill.
2. Saunders, Financial Markets and Institutions, 3rd edition, Tata McGraw Hill.
3. Thummuluri, Siddaiah, Financial Services, 1st edition, Pearson Education. 4.
4. Khan, Indian Financial Systems, 6th edition, Tata McGraw Hill.
5. Khan, M.Y., “Financial Services” , Tata McGraw Hill, New Delhi.
6. Gurusamy, S., “Financial Services and System” , 2004, Vijay Nicole Imprints
Pvt. Ltd., Chen- nai.
7. Bhalla, V.K. “Management of Financial Services” , Anmol Publications Pvt.
Ltd., New Delhi.
8. Pathak, Bharati, “Indian Financial System”, Pearson Education, New Delhi.
9. Avadhani, V.A., “Capital Market Management” , Himalaya Publishing House
10. Bhole, L.M., “Financial Institutions and Market”, Tata McGraw Hill 11.Kirsch,
C.E., “The FinancialServices Revolution”, McGraw Hill 12.Verma, J.C.,“Credit
Rating”, Bharat Law.
15
M. Marks: 50
Note: The students will be trained in the practical aspects of Depositary and Financial
Mar- ket topics using the prevalent trader work station mentioned in the
syllabus. At the end of the semester, external examiner will be appointed by the
University to conduct the practical by examining the students in the lab and
award marks.
SECTION-A
Depositary: An Introduction, Practical aspects and background of Depositaries:
NSDL, CSDL.
Statements: Holding Statement, Transaction Statement.
SECTION-B
Dematerialization Procedure
DEMAT: Account Opening Procedure, Nomination Practices; Offline Demat Account &
Online Demat Account.
Clearing & Settlement Procedure , Delivery Instruction Slip Practices for Depositary
Participants & Beneficial Owner.
SECTION-C
Introduction to Equity Market: Stock Exchanges of Equity in India: NSE, BSE & USE.
Types of Market: Equity, Derivatives and Debt Market.
SECTION-D
Trader Work Station: User Interface, Practical terminology of Work Stations,
Functions/Keys following in using Trader Work Station: Market Watch, Activity Log,
Order Status, Market movement, Security descriptor, Market by Price.
Practical Procedure to buy/Sell Shares; Settlement Procedures, Composition of Sensex
and Nifty.
Note: The Simulation Lab of the market will be based on any one of the following
Trader
Work Station:
Course Contents:
SECTION–A
Listening Skills: Barriers to listening; effective listening skills; feedback skills.
Activities: Listening exercises – Listening to conversation, News and TV reports
SECTION–B
Attending telephone calls; note taking and note making.
Activities: Taking notes on a speech/lecture
SECTION–C
Speaking and Conversational Skills: Components of a meaningful and easy conversation;
understanding the cue and making appropriate responses; forms of polite speech; asking and
providing information on general topics.
Activities: 1) Making conversation and taking turns
2) Oral description or explanation of a common object, situation or concept
SECTION–D
The study of sounds of English,
Stress and Intonation,
Situation based Conversation in English,
Essentials of Spoken English.
Activities: Giving Interviews
17
Questions:-
1. Oral Presentation will be of 5 to 10 minutes duration (Topic can be given in advance or
it can be student’s own choice). Use of audio visual aids is desirable.
2. Group discussion comprising 8 to 10 students on a familiar topic. Time for each group
will be 15 to 20 minutes.
Note: Oral test will be conducted by external examiner with the help of internal examiner.
18
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22
SECTION- A
1. Alexander’s Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka.
SECTION- B
2. The Kushans and their Contribution to the Punjab.
3. The Panjab under the Gupta Empire.
SECTION- C
4. The Punjab under the Vardhana Emperors
5. Socio-cultural History of Punjab from 7th to 1000 A.D.
SECTION- D
6. Development of languages and Education with Special reference to Taxila
7. Development of Art & Architecture
Suggested Readings
1. L. M Joshi (ed), History and Culture of the Punjab, Art-I, Punjabi University, Patiala,
1989 (3rd edition)
2. L.M. Joshi and Fauja Singh (ed.), History of Punjab , Vol.I, Punjabi University,
Patiala, 1977.
3. Budha Parkash, Glimpses of Ancient Punjab, Patiala, 1983.
4. B.N. Sharma: Life in Northern India, Delhi. 1966.
23
SECTION-A
SECTION-C
Theory of Costs: Types of Costs, Traditional Theory: Long Run & Short Run,
Modern Theory: Long Run & Short Run.
Managerial Theories: Profit maximization and Sales Maximization.
Market Structure: Meaning, Assumptions and Equilibrium of Perfect
Competition, Monopoly, Monopolistic Competition, Oligopoly: Sweezy
Model
24
SECTION-D
National Income: Conceptual Framework, Measures of National Income,
Methods of Measurement, Limitations of National Income.
Suggested Readings:
SECTION-A
SECTION-C
Tools of Financial Analysis: Ratio Analysis (Liquidity, Activity, Solvency and Profitability
ratios).
Trend Analysis, Common Size Financial Statements and Comparative Financial Statements.
SECTION-D
Management Reporting– Importance Needs, Types, Requirements of good report
preparationof a Report including prewriting and form of final draft.
Suggested Readings:
1. Horngren, C.T. ; Sundem, Gary L.; Schatzberg, Jeff; Burgstahler, Dave and Stratton,
W.O., “Introduction to Management Accounting”, 2010, Pearson
2. Anthony, Robert, “Management Accounting” , 5th Edition (2007), Tarapore–wala,
Mumbai,
3. Pandey, I.M, “Management Accounting”, 3rd Edition, Vikas Publication, Delhi
4. Kaplan, Atkinson, Matsumara and Young, “Management Accounting” , 5th Edition
(2007), Pearson Education
5. Kaplan and Atkinson, “A dvanced Management Accounting” , 3rd Edition, Pearson
Learning
6. Vij, Madhu, “Management Accounting,” 1st Edition (2009), Macmillan Publishers
India Ltd.
7. Banerjee, Bhabatosh, “Financial Policy and Management Accounting” , 7th Edition
(2009), PHI learning Pvt. Ltd.
26
SECTION-C
Clearing and Settlement:
Introduction, key terminologies, Transaction cycle, Settlement process, Settlement agencies,
Risks in settlement, Securities settlement, Funds settlement, Shortages handling, Risk
containment measures, International securities, identification number, Demat and Electronic
transfer of securities, Investor protection fund, Clearing software – data and reports
download, file transfer protocol.
SECTION-D
Legal Framework and Fundamental Valuation Concept
Introduction to various Acts governing securities Market - Securities Contracts (Regulation)
Act, 1956, Securities Contracts (Regulation) Rules, 1957, Securities and Exchange Board of
India Act, 1992, SEBI (Stock Brokers & Sub-Brokers) Regulations, 1992, SEBI (Prohibition
of Insider Trading) Regulations, 1992, SEBI (Prohibition of Fraudulent and Unfair Trade
Practices Relating to Securities Markets) Regulations, 2003, The Depositories Act, 1996,
Indian Contract Act, 1872, The Companies Act, 1956, Income Tax Act, 1961, Money
Laundering Act, 2002; Fundamental Valuation Concepts - Elementary statistical concepts,
understanding financial statements, time value of money and equity research.
Suggested Readings:
Text Books:
Capital Market (Dealers) Module, Workbook from NSE.
Dhankhar, J N., (2009), Indian Capital Market in Operation, Skylark Publications.
Reference Books:
1. Chandra, Prasanna, (2009), Investment Analysis, 3rd edition, Tata McGraw Hill.
Choudhry, Moorad, (2002), Capital Market Instruments, Prentice Hall.
2. ED Madhusoodanan, (2008), Indian Capital Markets, Quest Publications. Gurusamy,
(2009), Capital Markets, 2nd Edition, Tata McGraw Hill.
28
All the students will submit their Training Reports (in duplicate) within a period of one month
in the department; this period shall be counted from the last date of completion of their
Training. The supervisor in the organization under whose guidance the training is carried out
will be required to grade the student’s report.
Each student will be attached with one internal faculty guide, with whom they shall be in
continuous touch during the training period. The internal faculty guide will be required to
evaluate (out of 25 marks) on the basis of the assessment report provided by the organization
where the Training has been completed and his/her own assessment about the work done by
the student.
The evaluation of the remaining 25 marks shall be made by external examiner appointed by
the university who shall evaluate the report on the basis of presentation and the assessment
report received from the organization where student has undergone Training.
29
Section – A
Meaning of Drug Abuse:
1) Meaning, Nature and Extent of Drug Abuse in India and Punjab.
2) Consequences of Drug Abuse for:
Individual : Education, Employment, Income.
Family : Violence.
Society : Crime.
Nation : Law and Order problem.
Section – B
Management of Drug Abuse:
(i) Medical Management: Medication for treatment and to reduce withdrawal effects.
(ii) Psychiatric Management: Counselling, Behavioural and Cognitive therapy.
(iii) Social Management: Family, Group therapy and Environmental Intervention.
Section – C
Prevention of Drug abuse:
(i) Role of family: Parent child relationship, Family support, Supervision, Shaping values,
Active Scrutiny.
(ii) School: Counselling, Teacher as role-model. Parent-teacher-Health Professional
Coordination, Random testing on students.
Section – D
Controlling Drug Abuse:
(i) Media: Restraint on advertisements of drugs, advertisements on bad effects of drugs,
Publicity and media, Campaigns against drug abuse, Educational and awareness
program
(ii) Legislation: NDPs act, Statutory warnings, Policing of Borders, Checking
Supply/Smuggling of Drugs, Strict enforcement of laws, Time bound trials.
References:
1. Ahuja, Ram (2003), Social Problems in India, Rawat Publication, Jaipur.
2. Extent, Pattern and Trend of Drug Use in India, Ministry of Social Justice and
Empowerment, Government of India, 2004.
3. Inciardi, J.A. 1981. The Drug Crime Connection. Beverly Hills: Sage Publications.
4. Kapoor. T. (1985) Drug epidemic among Indian Youth, New Delhi: Mittal Pub.
5. Kessel, Neil and Henry Walton. 1982, Alcohalism. Harmond Worth: Penguin Books.
6. Modi, Ishwar and Modi, Shalini (1997) Drugs: Addiction and Prevention, Jaipur:
Rawat Publication.
7. National Household Survey of Alcohol and Drug abuse. (2003) New Delhi, Clinical
Epidemiological Unit, All India Institute of Medical Sciences, 2004.
30
8. Ross Coomber and Others. 2013, Key Concept in Drugs and Society. New Delhi: Sage
Publications.
9. Sain, Bhim 1991, Drug Addiction Alcoholism, Smoking obscenity New Delhi: Mittal
Publications.
10. Sandhu, Ranvinder Singh, 2009, Drug Addiction in Punjab: A Sociological Study.
Amritsar: Guru Nanak Dev University.
11. Singh, Chandra Paul 2000. Alcohol and Dependence among Industrial Workers: Delhi:
Shipra.
12. Sussman, S and Ames, S.L. (2008). Drug Abuse: Concepts, Prevention and Cessation,
Cambridge University Press.
13. Verma, P.S. 2017, “Punjab’s Drug Problem: Contours and Characterstics”, Economic
and Political Weekly, Vol. LII, No. 3, P.P. 40-43.
14. World Drug Report 2016, United Nations office of Drug and Crime.
15. World Drug Report 2017, United Nations office of Drug and Crime.
31
SECTION-A
Business ethics; Definition and nature, The Importance of Business Ethics, Emerging
BusinessEthics Issues, Business Ethics in a Global Economy
Environmental ethics, marketing ethics, corporate ethics, ethical issues in HRM.
SECTION-B
Ethical theories; Ethical Dilemmas, Sources and Their Resolutions. Individual Factors: Moral
Philosophies, Organizational Factors: The Role of Ethical Culture and Relationships. Value
based organizations
SECTION-C
Concept of Corporate Social Responsibility (CSR), historical phases of CSR, perspectives on
CSR, CSR models, drivers of CSR, CSR: Within the Organisation, CSR and Society.
Corporate Social Responsibility Practices in India.
SECTION-D
Corporate Governance: Principles, Issues and Trend Ethical Decision Making in Business
and Ethical leadership
Suggested Readings:
1. Roa, F.C. “Business Ethics and Social Responsibility”, 1st Edition (2007), Rex Book Store,
Ma-nila, Philippines.
2. Ghosh, B.N., “Business Ethics and Corporate governance”, 1st Edition (2011),
Tata McGraw Hill.
3. Bhatt, K. and Sumitha, A., “Business Ethics and Corporate Social Responsibility”, 2nd
Edition (2011), Himalaya Publications
4. Hartman, L., and DesJardins, J., “ Business Ethics: Decision-Making for Personal Integrity
&Social Responsibility” , 2010, Tata McGraw Hill.
5. Fernando, A.C., “Business Ethics and Corporate Governance” , 2010, Dorling Kindersley
(India) Pvt Ltd.
6. Bhanu Murthy, K.V. and Usha Krishna, “Politics Ethics and Social Responsibilities of
Business”, 2010, Pearson Education, New Delhi.
7. Laura P. Hartman and Joe Des Jardins, “Business Ethics: Decision‐Making fo Personal
Integrityand Social Responsibility”, 2008, NY: McGraw‐Hill/Irwin.
8. Ferrell, O.C., Fraedrich, John, and Ferrell, Linda, “Business Ethics, Ethical Decision
Making &Cases” , 8th Edition (2010), Prentice Hall, Boston.
9. Murthy, “Business Ethics and Corporate Governance”, 2009, Himalaya Publication.
10. Bachelor of Vocation (B.Voc.)
32
SECTION-A
Indian Contract Act 1872:
Features of a Valid Contract, Law relating to offer and acceptance, consideration, competence of
par-ties; free consent, legality of contract and agreements declared void, discharge of contract,
quasi con-tracts, remedies for breach of contract, indemnity and guarantee, bailment and pledge,
agency.
SECTION-B
Sale of Goods Acts 1930:
a) Contract of sale, meaning and difference between sale and agreement to sell.
b) Conditions and warranties.
c) Transfer of ownership in goods including sale by non-owners.
d) Performance of contract of sale.
e) Unpaid seller – meaning and rights of an unpaid seller against the goods and the buyer.
SECTION-C
The Consumer Protection Act (1986): Definition, Consumer protection councils, Consumer
disputesredressal agencies, District Forums, State commission and National commission, their
powers etc.
SECTION-D
Cyber Laws (Information Technology) Act 2000: Definitions,Digital signature, Electronic
governance, Attribution, acknowledgement and dispatch of electronic records, Regulation of
certifying authorities, Digital signatures certificates, Duties of subscribers, Penalties and
adjudication, Appellate Tribunal, Offences
Suggested Readings:
SECTION-A
Accounting as an information system, the users of accounting information and their needs.
Qualitative characteristics of accounting. Functions, advantages and limitations of accounting.
Various branches of accounting. Financial accounting principles – Basic concepts and
conventions.
SECTION-B
Bases of accounting: cash basis and accrual basis.
Accounting Process: Recording of business transactions, preparation of trial balance. Capital and
revenue expenditures and receipts. Rectification of Errors.
SECTION-C
Depreciation Accounting
Preparation of financial statements of non-corporate business entities from a trial balance.
SECTION-D
Financial accounting standards: Concept, benefits, procedure for issuing accounting standards in
India. Salient features of Accounting Standard (AS) issued by ICAI. Preparation of financial
statements: For Financial Institutions.
Financial Accounting Packages: Preparation and online finalization of accounts on Tally, ERP
9.0; Introduction of Tally, ERP 9.0, Phases of Implementation, Aides for implementation.
Accounts Management (Using Tally, ERP 9.0 Software Package); Accounts Masters, Accounts
Transaction, Accounts Reports. Preparation and Compilation of complete balance sheet of any
Indus-tries/Organization/Firms. (The mentioned versions of Tally be replaced with latest
available versions)
34
Suggested Readings:
SECTION-A
Introduction to the capital Market, Evolution and growth of Capital Market, Constituents, Major
Issues In capital Market. Capital Market Instruments: Equity, Debenture, Preference Shares, Sweat
Equity, Non-voting shares and Share warrants. Rating And grading Of instruments: concept, Scope
and significance. Regulatory Framework. Rating Agencies in India.
Regulation in Capital Market: SEBI functions and Working, SEBI Guidelines for Primay Market.
Regulation of Capital Market in India.
SECTION-B
Guidelines and procedure for Primary and Secondary Market. New Issue Market: Meaning,
Functions and Mechanics of Floating New Issues-Public Issues, E-IPOs, BookBuilding, Private
Placement, New Financial Instruments, Reforms in New Issue Market. Stock Exchange:
Organisation, Management, Membership rules of stock exchange, Listing of Securities; Trading
on a Stock Exchange-Online Trading, Internet Trading; Recent Reforms in the Stock Exchanges.
SECTION-C
Clearing and Settlement: Clearing and Settlement-Process, Account Period Settlement, Rolling
Settlement, Derivatives Market: Products, Participants and Functions, Derivatives Market in India
SECTION-D
Depositories System: Role, Function and Working procedure of Depository system in India.
Securities Market Intermediaries: Role and Functions, Merchant bankers, Stock broker, Registrar,
Underwriters, Banker to an issue, Portfolio Manager, Debenture Trustees, Portfolio Managers,
Foreign Institutional Investors, Custodians.
Suggested Readings:
1. E Gordan & K. Natranjan, Capital Market in India; Himalaya Publishing House, 400004
Ramdoot, Dr.Bhalerao Marg, Girgaon, Mumbai
2. Sanjeev Aggarwal. Guide to Indian Capital Market; Bharat Law House, 22 Tarun Enclave,
Pitampura, New delhi-110034
3. M.Y .Khan. Indian financial system; Tata Mcgraw Hill, 4/12, Asaf Ali road, New
Delhi 110002 Taxmman SEBI Manual.
37
SECTION-A
Introduction to Risk Management: Elements of Uncertainty, Sources of Risk, Types of Risk,
Implications of Various Risks for Firm and Limitations of Risk Management. Corporate Risk
Management: Evolution of Risk Management, Approaches to Risk Management, Risk
Management Process, Tools - Hedging, Forewords, and Futures, Options and Swaps and Hybrids.
SECTION-B
Introduction to Derivatives: Historical perspective, Mechanics of Derivative markets, the Role of
Clearing houses, Players and Trading Techniques.
Futures: The Fundamentals of Futures Contract; Overview, Types of Futures, Mechanics of Future
Trading, Major Characteristics, Trading Process' Price Quotation, Hedging and Speculation with
Commodity Futures, Interest Rate Futures, Currency Futures and Stock Index Futures. Optimal
Hedge Ratio.
SECTION-C
Options: Overview, Generic Options, Factors Affecting Option Prices, Types of Option-Interest
Rate Options, Currency Options and Trading Strategies, Option Pricing Models. Swaps: Evolution
of Swap Market, Swap Terminology and Structures of Standard Coupon and Currency Swaps,
Motivations Underlying Swaps; Types of swaps, Mechanics of Swap Transactions, Valuation and
Application of Swaps.
SECTION-D
Accounting for Derivatives, Tax implications of International Transactions and Avoidance of
Double Taxation Agreements. Value at Risk: Concept and Applications, JP Morgan’s Risk Metrics
Methodology for Measuring Market Risk, Computing value at Risk for Forex Common
Shares/Stocks/Fixed Income Securities etc. - Estimating value at Risk in ALM
Suggested Readings:
1. Risk Management & Insurance, 8e, C Arthur Williams, Michael Smith, Peter Young
McGraw Hill.
2. Foreign Exchange, International Finance & Risk Management, A V Rajwade Academic of
Business Studies.
3. Introduction to Futures & Options, John C Hull.
4. Options and Futures, David A Dubufsky ‐ McGraw‐Hill.
5. Futures and Options, Franklin R Edwards & Cindy W Ma ‐ McGraw‐Hill.
6. Financial Derivatives, Keith Redhed ‐ Prentice Hall India.
7. Winning in the Options Market, Alans Lyons – S Chand & Co.
8. Understanding Options, Robert W Kolb ‐ John Wiley & Sons Inc.
38
M. Marks: 50
Note: The students will be trained in the practical aspects of Derivatives Market topics us-ing the
prevalent trader work station mentioned in the syllabus. At the end of the semester, external
examiner will be appointed by the University to conduct the practical by examining the students
in the lab and award marks.
39
SECTION-A
Simple and Compound interest, Discounting and Factoring techniques, Definition, scope,
function and lim-itations of statistics, measures of central tendency: Mean, Mode, Median,
Geometric Mean and Harmonic Mean.
Measure of dispersion: Range, Quartile Deviation, Mean Deviation and Standard Deviation.
Skewness and Kurtosis.
SECTION-B
Index Numbers: Meaning and importance, Methods of construction of index numbers : weighted
and unweighted, fixed base and chain base index numbers.
Time series analysis, Trend, cycles, seasonal and irregular components, estimation of trend
(Graphical method, Semi average method, Moving averages method and method of Least squares
(fitting straight lines only).
SECTION-C
Correlation Analysis: Simple correlation between two variables (grouped and ungrouped data).
Rank correlation, Concurrent correlation, Simple Regression Analysis; Grouped and ungrouped
data.
SECTION-D
Interpolation and Extrapolation with equal and unequal class intervals (Binomial, Newton’s and
La-grange’s formula).
Theory of attribution and consistency of data, sampling techniques.
Sources of statistical data relating to agriculture. Industry, Population, national income trade and
prices.
Suggested Readings:
1. Beri, G. C., “Business Statistics”, 3rd Edition (2010), Tata Mc Graw Hill.
2. Chandan, J.S., “Business Statistics”, 2nd Edition (2008), Vikas Publishing House Pvt. Ltd.
3. Render, B. and Stair, R. M. Jr., “Quantitative A nalysis for Management”, 11th Edition (2011),
Pren-tice-Hall of India.
4. Sharma J K., “Business Statistics”, 2nd Edition (2010), Pearson Education.
5. Gupta C B and Gupta V, “A n Introduction to Statistical Methods” (2004), Vikas Publications.
6. Levin Rubin, “Statistics for Management”, 7th Edition (2000), Pearson.
40
SECTION-A
Indian Business Environment: Concept, components, and importance
Economic Trends (overview): Income; Savings and investment; Industry; Trade and balance of
payments
SECTION-B
Role of Government: Monetary and fiscal policy; Industrial policy; Industrial licensing,
Privatization; Devaluation. Deficit Financing and its implications for the Indian Economy;
Analysis of current year Annual Budget.
SECTION-C
Economic Planning in India: Objectives, Strategies andpriorities of the Current Five Year Plan:
Major policies
Consumer Rights and Consumerism: Role of Consumer Groups with special reference to
India;Consumer Protection Act, 1986 with latest amendments.
SECTION-D
Salient Features of FEMA, Competition Act., Strategies & objectives of current foreign Trade
Policy, Exim Policy.
Suggested Readings:
1. Sundaram, A.K. & Black, J.S., “The International Business Environment”; Prentice Hall
of India, New Delhi.
2. Agarwal A.N., “Indian Economy: Nature, Problems and Progress”; 1985, Vikas
Publishing House, Delhi.
3. Dutt R. and Sundharam K.P.M; “Indian Economy”, 2010, S.Chand, Delhi.
4. Misra S.K and Puri V.K., “Indian Economy”, Himalaya Publishing House, New Delhi.
5. Hedge I, “Environmental Economics”, MacMillan, Hampshire.
6. Datt R, “Economic Reforms in India - A Critique” ; (1997), S.Chand, New Delhi.
41
SECTION-A
Entrepreneurship: Meaning, elements, determinants and importance of entrepreneurship and
creative behavior. Dimensions of entrepreneurship: intrapreneurship, technopreneurship, cultural
entrepreneurship, international entrepreneurship, etpreneurship, ecopreneurship, and social
entrepreneurship, etc.
SECTION-B
Introduction to Entrepreneur, Entrepreneurship and Enterprise - Importance and relevance of the
entrepreneur - Factors influencing entrepreneurship - Pros and Cons of being an entrepreneur -
Women entrepreneurs, problems and promotion - Types of Entrepreneurs - Characteristics of a
successful entrepreneur - Competency requirement for entrepreneurs - Awareness of self
competency and its development
SECTION-C
Starting a Small Industry -Understanding a business opportunity, scanning the environment for
opportunities, evaluation of alternatives and selection - An overview of the steps involved in
starting a business venture – location, clearances and permits required, formalities, licensing and
registration procedures - Assess-ment of the market for the proposed project - Importance of
financial, technical and social feasibility of the project.
Preparing the Business Plan (BP) – Business Plan- Meaning and importance, Typical BP format
covering financial, marketing, human resource, technical and social aspects- Preparation of BP -
Common pitfalls to be avoided in preparation of a BP
SECTION-D
Implementation of the project - Financial assistance through SFC’s, SIDBI, Commercial Banks,
Financial incentives for SSI’s, and Tax Concessions - Assistance for obtaining raw material ,
machinery, land and building and technical assistance
Sickness in SSI’s - Meaning and definition of a sick industry - Causes of industrial sickness.
Preventive and remedial measures for sick industries
42
Suggested Readings:
SECTION-A
Introduction to Debt Market: Debt instruments: fundamental features, Indian debt markets: profile,
central government securities REPO, TBs, Equities, Bonds, Derivatives, etc,
SECTION-B
Corporate debt: commercial paper & certificate of deposits, repos, trading mechanism in the NSE-
WDM.
Interest rates – Role of Interest rates in determining value of security– Interest rates and its
influence on money market and capital market.
SECTION-C
Regulatory Framework: SEBI (Issue and Listing of Debt Securities) Regulations 2008 and
Market, Practices and Procedures,
SECTION-D
Valuation of Bonds Valuation of bonds, yield curve and term structure of Interest rates –
bootstrapping, alternative, fixed income derivatives – interest rate futures, swaps and Guidelines.
Suggested Readings:
1. Bhardwaj, Gautam, (2008), The Future of India’s Debt Market, Tata McGraw Hill.
2. Suryanarayan, (2002), Debt Market, ICFAI Publication Press.
3. Fabozzi, Frank, (2004), Fixed Income Analysis Workbook, 2nd edition , John Wiley & Sons.
4. Shah, Ajay, Thomas, Sushan and Gorham, Michael, (2008), Indian Financial Markets,
Elsevier, USA.
44
SECTION-A
Financial Markets: Money market – functions, organization and structure. An Introduction to
Money Market, its instruments – meaning, importance and its instruments.
Short Term Instruments: Various Intermediaries and their Role; Influence of Monetary policy on
Money Markets;
SECTION-B
Regulatory framework in the Indian Money Market; Recent Developments in the Monetary and
Credit Policy. CBLO: Features, Issuing Procedure, RBI Guidelines, Progress and Problems
Role of Central Bank in Money Market: role, recommendations.
SECTION-C
Indian money market – an overview, structure, defects, suggestions for improving the Indian
money market. Role of Indian money market in Economic Development.
SECTION-D
Venture Capital: Concept, pattern & role of venture capital in growth of Indian economy.
Suggested Readings:
1. Bhole L.M., “Financial Institutions and Markets”; 2009, Tata McGraw-Hill, New Delhi.
2. Hooda, R.P, “Indian Securities Markets- Investors View Point” ; 1998, Excell Books,
New Delhi.
3. Mechiraju, H.R., “Indian Financial System”, 3rd edition (2009), Vikas Publishing House
4. Khan, M.Y., “Indian Financial System: Theory and Practices”, 4th edition (2004), Tata
McGraw Hill.
5. Pathak, B.V. , “Indian Financial System”, Pearson Education
SECTION-A
Concept of credit risk, credit risk and the international practices (based II ACCORD), credit risk
rating framework, identifying variables contributing to credit risk, credit risk mapping and scoring,
use of software for rating.
SECTION-B
Credit Risk Evaluation- understanding balance sheet, impact of recent accounting standard,
financial analysis- financial ratio, risk based assessment procedure, project appraisal under
condition of inflation, time value of money documentation, signing of credit agreement
SECTION-C
Credit Risk Model:- An Introduction overview of conceptual approaches to credit risk modelling,
estimation of parameters of credit risk models, valuation, examples of credit models, conflicts of
interest in credit rating agencies, issuer pays business model.
SECTION-D
Concept of Minimum Regulatory Capital, expected loss, probability of default, loss given default,,
exposure of default, maturity, credit risk-standardized approach, credit risk mitigation, credit risk
securitization framework, importance of data management.
Suggested Readings:
Time: 8 Weeks
M. Marks: 50
Project Report: 25
Project Presentation: 25
All the students will submit their Training Reports (in duplicate) within a period of one month in
the department; this period shall be counted from the last date of completion of their Training. The
supervisor in the organization under whose guidance the training is carried out will be required to
grade the student’s report.
Each student will be attached with one internal faculty guide, with whom they shall be in
continuous touch during the training period. The internal faculty guide will be required to evaluate
(out of 25 marks) on the basis of the assessment report provided by the organization where the
Training has been completed and his/her own assessment about the work done by the student.
The evaluation of the remaining 25 marks shall be made by external examiner appointed by the
university who shall evaluate the report on the basis of presentation and the assessment report
received from the organization where student has undergone Training.
47
Unit-I
The multidisciplinary nature of environmental studies
Definition, scope and importance, Need for public awareness
(2 lectures)
Unit-II
Natural Resources: Renewable and non-renewable resources:
Natural resources and associated problems.
(a) Forest resources: Use and over-exploitation, deforestation, case studies. Timber extraction,
mining, dams and their effects on forests and tribal people.
(b) Water resources: Use and over-utilization of surface and ground water, floods, drought,
conflicts over water, dams-benefits and problems.
(c) Mineral resources: Use and exploitation, environmental effects of extracting and using mineral
resources, case studies.
(d) Food resources: World food problems, changes caused by agriculture and overgrazing, effects
of modern agriculture, fertilizer-pesticide problems, water logging, salinity, case studies.
(e) Energy resources: Growing energy needs, renewable and non-renewable energy sources, use
of alternate energy sources, case studies.
(f) Land resources: Land as a resource, land degradation, man induced landslides, soil erosion and
desertification.
Role of an individual in conservation of natural resources.
Equitable use of resources for sustainable lifestyles.
(8 Lectures)
Unit-III
Ecosystems
Concept of an ecosystem
Structure and function of an ecosystem
Producers, consumers and decomposers
Energy flow in the ecosystem
Ecological succession
Food chains, food webs and ecological pyramids
Introduction, types, characteristic features, structure and function of the following
ecosystem: Forest ecosystem, Grassland ecosystem, Desert ecosystem, Aquatic
ecosystems (ponds, streams, lakes, rivers, ocean estuaries)
(6 Lectures)
Unit-IV
Biodiversity and its conservation
Introduction – Definition: genetic, species and ecosystem diversity
Biogeographical classification of India
Value of biodiversity: consumptive use, productive use, social, ethical aesthetic and
option values
Biodiversity at global, national and local levels
India as a mega-diversity nation
Hot-spots of biodiversity
Threats to biodiversity: habitat loss, poaching of wildlife, man wildlife conflicts
Endangered and endemic species of India
Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
49
Field Work
Visit to a local area to document environmental assets
river/forest/grassland/hill/mountain
Visit to a local polluted site – Urban / Rural / Industrial / Agricultural
Study of common plants, insects, birds
Study of simple ecosystems-pond, river, hill slopes, etc
(Field work equal to 5 lecture hours)
Although students will submit a hand written reports with pictures/ graphs/ tables related to
biodiversity, ecology, health, biotechnology, energy, water etc. in about 10 pages to the teacher
in-charge.
References:
1. Bharucha, E. 2005. Textbook of Environmental Studies, Universities Press, Hyderabad.
2. Down to Earth, Centre for Science and Environment, New Delhi.
3. Heywood, V.H. & Waston, R.T. 1995. Global Biodiversity Assessment, Cambridge House,
Delhi.
4. Joseph, K. & Nagendran, R. 2004. Essentials of Environmental Studies, Pearson Education
(Singapore) Pte. Ltd., Delhi.
5. Kaushik, A. & Kaushik, C.P. 2004. Perspective in Environmental Studies, New Age
International (P) Ltd, New Delhi.
6. Rajagopalan, R. 2011. Environmental Studies from Crisis to Cure. Oxford University
Press, New Delhi.
7. Sharma, J. P., Sharma. N.K. & Yadav, N.S. 2005. Comprehensive Environmental Studies,
Laxmi Publications, New Delhi.
8. Sharma, P. D. 2009. Ecology and Environment, Rastogi Publications, Meerut.
9. State of India’s Environment 2018 by Centre for Sciences and Environment, New Delhi
10. Subramanian, V. 2002. A Text Book in Environmental Sciences, Narosa Publishing House,
New Delhi.
51
SECTION-A
Operations Management: Concepts &Functions of Product Design and Development: Product
Design and its Characteristics; Product Development Process; Product Development Techniques.
Process Analysis of Operation Management
Process Selection: Project, Job, Batch, Mass and Process types of Production Systems; Product
Process Capacity Planning: Concepts;
SECTION-B
Factors Affecting Capacity; Planning; Capacity Planning Decisions.
Production Planning & Control (PPC): Concepts; Objectives; Functions
SECTION-C
Inventory Management: Concepts; Classification; Objectives; Factors Affecting Inventory
Control Policy; Inventory Costs; EOQ Models; Re–order Level; ABC Analysis.
SECTION-D
Network analysis: PERT/CPM
Stores Management: Definition, Functions of Stores, organization for stores, – Receiving section,
Inspection, Statistical techniques of Quality Control.
53
SECTION-A
Organisational Behavior: Conceptual foundations, Significance, Challenges and Opportunities
for OB.
Personality: Concept and determinants, The Myers–Briggs Type Indicator, The Big Five Model,
Key Personality attributes influencing OB: Locus of Control, Machiavellianism, Positive and
Negative Affectivity, Self–Efficacy, Self–Monitoring, Type A and Type B personality.
Values: Significance, Sources of value system, Classification of values.
SECTION-B
Attitudes: Sources and Types; Theories of Attitude; Cognitive dissonance theory, Overview of
Major Job Attitudes: Job Satisfaction, Organizational Commitment and Prejudice.
Emotions and Moods: Nature and Types, Sources of Emotions and Moods, Managing Emotions
at work, Emotional Intelligence: Concept and Dimensions.
Perception: Nature and significance of perception, Factors influencing perception, perceptual
process, Perceptual Distortions and Improving Perception.
SECTION-C
Group and Team Dynamics: Defining and Classifying groups, Stages of group development,
Group dynamics, Group decision making, Types of Teams, Contemporary issues in managing
teams
Interpersonal Behavior: Dynamics of Interpersonal Relationship;
Psychological Contract: Concept and Types; Trust: Concept, Types and Building Trust among
employees
54
SECTION-D
Organizational Citizenship Behavior: Concept, Forms and suggestions for promoting
Organizational Citizenship Behavior; Whistle–Blowing; Cooperation: Concept and Determinants;
Conflict: Concept, Consequences, Sources, Approaches of Conflict management;
Transactional Analysis; Deviant Organizational Behaviour: Concept, Dimensions and
Categories of Deviant Organizational Behaviour.
Suggested Readings:
SECTION-A
Financial Institutions: Meaning - Characteristics - Broad Categories, Role of Financial
Institutions in a Financial System, Competition among Financial Institutions, Ethics and Social
Responsibility of Financial Institutions.
Regulatory and Promotional Institutions: RBI - Central Banking Functions, Roles of RBI,
Money Creation: Process and Control, Monetary Policy, Techniques Of Monetary Control,
Liquidity Adjustment Facility.
SECTION-B
Banking Institutions: Commercial Banking: Basis Of Banking Operations – Balancing
Profitability with Liquidity Management, Role of Banks. Profitability, NPA and Other
Performance Indicators.
Non Banking Finance Companies: Nature, importance, The Evolution of Finance Companies,
The present status and regulation of NBFCs, Public deposits with Non-Banking companies-
structure, growth.
SECTION-C
Insurance Companies: Economics of Insurance, the Insurance Industry and its Regulation.
Development Banks/Financial Institutions: Concept, Role of DFIs, Sources of Funds, DFI in India,
Recent Trends.
Small Saving, Provident Funds and Pension Funds: Growth in India, Types and Nature of Small
Saving Instruments. Rate of Return on PFs, Rules Regarding Investment of PFs. Pension Plans,
Reforming the Pension System.
SECTION-D
Unit Trust of India and Mutual Funds: Types of Schemes, Valuation of Units, Investment
Pattern. Discount and Finance House of India Limited (DFHIL) - Financial Resources -Objectives
- Operations - Challenges Ahead
Suggested Readings:
1. Kohn, Meir, “Financial Institutions and Markets", Tata McGraw Hill.
2. Bhole, L M, “Financial Institutions and Markets”, Tata McGraw Hill.
3. Srivastava, R M, “Management of Indian Financia1 Institutions”, Himalaya Publishing.
4. Gursamy, S., “Financial Markets and Institutions”, Thomson.
5. Machiraju, H.R., “Indian Financial System”, Vikash Publishing House Pvt. Ltd., New Delhi.
6. Khan, M.Y., “Indian Financial System”, Tata McGraw Hill, New Delhi.
7. Desai, Vasant, “The Indian Financial System”, Himalaya Publication, Mumbai.
56
SECTION-A
Risk: Element of Risk, Risk in the Financial Services Industry, Enterprise Risk Management
Concept
Other Major Risk: The Nature of Credit Risk, Measuring Credit Risk, Credit Risk Management
and Reporting, The Nature of Market Risk, Measuring Market Risk, Value-at-Risk (VaR), Market
Risk Management and Reporting, Market Risk Regulatory Requirements, The Nature of Liquidity
Risk, Measuring Liquidity Risk, Liquidity Risk Management and Reporting, Liquidity Risk
Regulatory Requirements
SECTION-B
The Nature of Operational Risk: Definition of Operational Risk and Operational Risk
Categories, The Risk Management Process, The Policy for Managing Operational Risk, Risk
Identification/Classification, Risk Assessment and Measurement, Risk Mitigation, Risk
Monitoring, Reporting and Governance
SECTION-C
Operational Risk: The Causes, Consequence and Impact of Operational Risk Events, Near Miss
Identification and Reporting, Operational Risks Arising in the Trade Cycle, Set-up, Execution,
Pre-settlement phase, Settlement phase, Post-settlement phase
SECTION-D
The Support and Control Functions: The Independent Risk Function, The Middle/Back Office
Functions, The Compliance Function, The Financial Reporting Function, The HR Function, The
Internal Audit Function, The IT Function, The Legal Function, The Product Management and
Marketing Function, The Project Management and Change Management Function
Operational Risk in the Regulatory Environment: Achieving Common Standards and
Protection, Regulatory Capital Requirement
57
Max. Marks: 50
Note: The students will be trained in the practical aspects of Commodity Market topics using the
prevalent trader work station mentioned in the syllabus. At the end of the semester, external
examiner will be appointed by the University to conduct the practical by examining the students
in the lab and award marks.
59
SECTION-A
Human Resource Management (HRM): Nature, Scope, Objectives and Functions of HRM,
Evolution of HRM, Changing Trends in HRM, Status and competencies of HR manager.
Human Resource Planning (HRP): Concept, Need and Importance of HRP, Factors affecting
HRP, Human Resource Planning Process.
Job Analysis: Meaning and Objective, Process, Methods of Collecting job data, Uses of Job
Analysis, Problems of Job Analysis.
SECTION-B
Recruitment and Selection: Meaning and Factors governing Recruitment, Recruitment Sources
and Techniques. Meaning and Process of Selection, Problems associated with Recruitment and
Selection.
Employee Retention: Meaning, Factors Responsible for High Employee Turnover, Employee
Retention Strategies.
SECTION-C
HR Training and Development: Concept and Need, Process of Training and Development
Programmes, Identification of Training and Development Needs, Objectives, Strategy &
Designing of Training and Development, Implementation and Methods of Training Programme
and Levels of Training Evaluation.
Performance Appraisal: Meaning, Purpose, Essentials of Effective Performance Appraisal
System, Various Components of Performance Appraisal, Methods and Techniques of Performance
Appraisal.
SECTION-D
Managing Compensation and Employee Remuneration: Concept, Objectives, Components of
Employee Remuneration, Factors Influencing Employee Remuneration, Challenges of
Remuneration. Incentive plans, fringe benefits, employee health and safety and employee
grievance system.
Job Evaluation: Meaning, Process and Methods of Job Evaluation.
60
Suggested Readings:
1. Dessler, Gary, “Human Resource Management”, New Delhi, Pearson Education Asia.
2. Durai, Pravin, “Human Resource Management,” New Delhi, Pearson.
3. Noe, Raymond A., Hollenbeck, John R, Gerhart, Barry, Wright, Patrick M., “HumanResource
Management: Gaining a Competitive Advantage,” New Delhi, McGraw-Hill.
4. Mathis, Robert L. and Jackson, John H, “Human Resource Management,” New
Delhi,Thomson Publishing.
5. Gomez, Mejia, Balkin, Cardy, “Managing Human Resources,” New Delhi, PearsonEducation.
6. Aswathappa, K., “Human Resource Management”, Text and Cases. New Delhi, Tata McGraw
– Hill.
7. Snell, Scott, and Bohlander, George, “Human Resource Management,” New Delhi,Cengage
Learning.
61
SECTION-A
Marketing: Concepts, Philosophies and Importance, Scope of Marketing, the selling concept, the
Marketing concept, Components of a modern marketing information system, Marketing
Intelligence.
SECTION-B
Analyzing the Microenvironment; Needs and Trends, The Demographic Environment,
Economic, Social-Cultural and Natural, Technological, Political-Legal Environment. The Buying
Decision Process: The Five Stage Model. Levels of Marketing Segmentation, Bases for
segmenting consumer markets: Market Targeting, Bases for segmenting business markets.
SECTION-C
Product Life Cycle Marketing Strategies: - Introduction stage and the Pioneer advantage,
Growth, Maturity and Declining Stage. Product Characteristics and Classifications; Product levels;
The Customer value hierarchy, Product Classification, Differentiation. Packaging, Labeling,
Branding. Understanding Pricing; Setting the Price.
SECTION-D
Marketing Communications:-Advertising: - Evolution, Definition, Features, Importance,
Advertising and Publicity, Functions of advertising. Advertising media, advertising copy,
Objections against advertising. Sales Promotions. Direct Marketing, Personnel Selling, Interactive
Marketing and Word of Mouth marketing and Channels of distributions.
Suggested Readings:
1. Kotler, Philip; Keller, Kevin; Koshey, Abraham; and Jha, Mithileshwar,
“MarketingManagement: South Asian Perspective”, Pearson Education New Delhi.
2. Ramaswamy, V.S. and Namakumari, S., “Marketing Management: Global
Perspective,Indian Context”, MacMillan.
3. Kurtz, David L. and Boone, Louis E., “Principles of Marketing, Thomson South-Western”.
4. Enis, B. M., “Marketing Classics: A Selection of Influential Articles”, New York,McGraw-
Hill.
5. Saxena, Rajan, “Marketing Management”, Tata McGraw-Hill, New Delhi.
62
SECTION-A
Forecasting and Planning: Business and Technological Forecasting Principles and Methods.
Preparation of Short, Medium and Long Range plans. Corporate Planning and Procedures. Man
Power Planning.
SECTION-B
Decision Tree Analysis. Cost Benefit Analysis.
Nature of Services, Characteristics of services, problems and strategies.
SECTION-C
Computers for Management Information System: Introduction, need; Information life cycle-
Components, stages of developments. Limitation of traditional MIS, Need for computer aided
information systems.
SECTION-D
Requirements for Computerised MIS--Introduction of hardware, software, humanware.
Role of Management Services Division: External Consultancy Services; An introduction to
Ergonomics. Work Simplification.
Suggested Readings
1. Management Techniques & Services, Kalyani Publishers
2. Management Techniques & Services, Modern Publishers
3. Gorden, Robert Aaron: Business Forecasting.
4. Davar, Rustom S.,: The Principles of Management.
5. Koontz, Harold & Donnell, C.O., Essentials of Management.
63
SECTION-A
Markets & Financial Instruments: Types of Markets: Equity, debt, derivatives, commodities,
meaning and features of private, public companies; Financial Instruments: Fixed Deposits, Bank
Deposits, Provident Fund, Life Insurance, Post Office Savings, Small savings, Gold, Mutual
Funds, Equity Share, Debentures / Bonds.
SECTION-B
Primary Market: Initial Public Offer (IPO), Book Building through Online IPO, Eligibility to
issue securities, Pricing of Issues, Fixed versus Book Building issues, ADRs/GDRs, Allotment of
Shares, Basis of Allotment, Private Placement.
Secondary Markets: Role and Functions of: Securities and Exchange Board of India (SEBI),
Depositories, Stock Exchanges, Stock Price Indices, Brokers, Sub-brokers, Foreign Institutional
Investors (FIIs), Portfolio Managers, Custodians, Share Transfer Agents, Know Your Client,
Member Constituent Agreement, Merchant Bankers, Bankers to an Issue, Debenture Trustees,
Underwriters, Credit Rating Agencies, Listing, Membership.
SECTION-C
Commodity Market: Introduction to Commodities Markets.
Derivatives Market: Definition, Products, Participants and functions (Types of members tobe
included), Types of derivatives, Exchange – traded vs. OTC derivatives markets,
SECTION-D
Regulatory Authority: National Security Depository Limited, Central Depository Services
Limited,
RBI: Rules and Regulations of RBI regarding Financial Markets
SEBI: Working Methodology of SEBI, Investors’ Complaints and Redressal Mechanism
SCRA:Rules and Regulations regarding Financial Market
Text Books:
1. Financial Markets: A Beginners’ Module, Workbook from NSE
64
Reference Books:
1. Gurusamy, Financial Markets and Institutions, 3rd edition, Tata McGraw Hill.
2. Saunders, Financial Markets and Institutions, 3rd edition, Tata McGraw Hill.
3. Thummuluri, Siddaiah, Financial Services, 1st edition, Pearson Education.
4. Khan,Indian Financial Systems, 6th edition, Tata McGraw Hill.
5. Khan, M.Y., “Financial Services”, Tata McGraw Hill, New Delhi.
6. Gurusamy, S., “Financial Services and System”, 2004, Vijay Nicole Imprints Pvt. Ltd.,
Chennai.
7. Bhalla, V.K. “Management of Financial Services”,Anmol Publications Pvt. Ltd.,New
Delhi. Pathak, Bharati, “Indian Financial System”, Pearson Education, New Delhi.
8. Avadhani, V.A., “Capital Market Management” , Himalaya Publishing House 10.Bhole,
L.M.,“Financial Institutions and Market”, Tata McGraw Hill 11.Kirsch, C.E., “The
FinancialServices Revolution”, McGraw Hill 12.Verma, J.C., “Credit Rating”, Bharat
Law.
65
SECTION-A
Exploring the Financial Markets: Equity Markets as a Source of Capital, Using Derivatives as
a Tool for Risk Management, Role of FOREX Markets, Importance of Debt Market, Functioning
of Commodities Markets, Mutual Funds and Exchange Trade Funds, Evaluating Alternative
Investments
SECTION-B
Understanding Business Dynamics: Interpreting Economic Data, Drawing Inferences from
Financial Data, Exploring the Global Economy, Evaluating the Role of Marketing and Corporate
Strategy, Exploring Key Sectors of Economy
SECTION-C
Examining the Insurance and Banking Sectors: Role of the Banking Industry, Insurance
Industry Dynamics, Trade Finance Processes, Social and Economic Impact of Micro Finance
Core Journalism Skills: Key Issues in Business Journalism, English Language Skills, Public
Speaking & News Presentation, News Reporting, Feature Writing, Feature Editing, Print
Production Computer Skills for Media, Photojournalism and Photography, Scripting for Broadcast
& Broadcast
SECTION-C
Assignments: Coverage of Live Events Like IPO Listing Ceremonies, Interviews with Corporate
Honchos and other Experts and Leaders, End to End Print and Broadcast Media Assignments
which will run through the program.
Post Graduate Program in Business Journalism - PGPBJ
66
SECTION-A
Introduction to Portfolio Management: The Investment Process, Definition of Investments
Categories.
Capital Market Theory: The capital Asset Pricing Model – Security Market Line – Applications
of the Security Market Line, Pricing Model – Arbitrage Pricing Theory.
SECTION-B
Portfolio Analysis: Diversification, Portfolio, Tools to Measure Risk and Return – Markowitz
Risk–return Optimization – Portfolio Beta – Generating the Efficient Frontier.
SECTION-D
Managed Portfolios and Performance Measurement: Classification of Managed Portfolios,
Market Timing Issues in Risk Adjusted performance Measures – Sharpe’s – Treynor’s – Jensen’s
Performance Measure for Portfolios.
Suggested Readings:
1. Fischer, D.E. and Jordon, R. J., “Security Analysis and Portfolio Management”, 6th Edition,
Prentice–Hall, India.
2. Sharpe, A., “Investment Analysis and Management”, 5th Edition, Bailey – Prentice Hall India.
3. Hirt, G.A., “Fundamentals of Investment”, Irwin/McGraw–Hill.
4. Yasaswy, N.J., “Stock Market Analysis for Intelligent Investors”, Vision Books.
5. Raghunathan, “Stock Exchange and Investments”, Tata McGraw–Hi1l.
6. ZviBodie, Alex Kane & Alan J Marcus, “Essentials of Investments”, 3rd Edition,
Irwin/McGraw–Hill.
7. Brown, “Investment Analysis & Portfolio Management”, 8th Edition, Thomson
67
All the students will submit their Training Reports (in duplicate) within a period of one month in
the department; this period shall be counted from the last date of completion of their Training. The
supervisor in the organization under whose guidance the training is carried out will be required to
grade the student’s report. Each student will be attached with one internal faculty guide, with
whom they shall be in continuous touch during the training period. The internal faculty guide will
be required to evaluate (out of 25 marks) on the basis of the assessment report provided by the
organization where the Training has been completed and his/her own assessment about the work
done by the student.
The evaluation of the remaining 25 marks shall be made by external examiner appointed by the
university who shall evaluate the report on the basis of presentation and the assessment report
received from the organization where student has undergone Training.