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MKTQT MULTIPLE-CHOICE TEST

Phase 1, semester 2 of the 2018-2019 school year

1. Transportation…. inexpensive, can transport bulky goods, not affected by weather A. Railway
B. Road
C. Waterway
D. Airway

2. . The third step in the ad creation process is:

A.
B. Set the budget
C.
D.

3. . The 5th step in the exhibition is:

A.
B.
C. Planning
D.
4. The second step in the exhibition is
A.
B. Determine the level of
suitability C.
D.
5. International marketing management aims to manage and organize effective control of market activities
International markets
include A. Optimal
profits B. International business
safety C. Determining marketing mix in international markets
D.
6. Division by field of operation international companies are divided
into A. Industrial enterprises and commercial enterprises B.
Joint stock enterprises and private enterprises C.
National enterprises and TNC enterprises D. Both
A,B,C 7.
Division according to legal status international companies are divided
into A. Industrial enterprises and commercial enterprises B.
Joint stock enterprises and private enterprises C.
National enterprises and TNC enterprise D. Both
A,B,C 8.
Operational characteristics of this type of TNC
company are: A. Capital
belongs to the country B. Financial statements must be made public
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C. Strict state control

D. Regulated by the laws of many countries 9. To
bring profits to businesses, decisions in international marketing need to: A. Consider
product as the most important issue B. Consider
price as the only factor C .
Combining MKT - Mix elements D. Using
only 1 MKT - Mix element is enough 10. Below
is 1 of 3 management models in international businesses: A.
Strategy B.
Decentralization
C. Centralization
time D. Operations
11. What are the conditions for a price to be considered an international price?
A. Auction price
B. The price of the contract is not random. C. The price is
concluded in freely convertible currencies
D.B&C
12. The following prices are considered market prices, except:
A. International
price B. Auction price
C. Cost price
D. Actual signed contract price 13.
Price ... is a price that is usually higher than the market
price A. Auction
B. Bidding C.
Reference D.
Actual signing
14. International direct distribution channel (I don't remember this sentence)
15. Basis for selecting members in international distribution channels:
A.
B.
C.
D. Reputation in business (I can remember each of these answers because I circled them
hey =)))
16. Basis for selecting members in the distribution channel in the importing country market:
A. Product characteristics
B. Marketing goals C.
Degree of fit with business goals D.
Channel conflicts
17. Below are 1 of 3 levels of management in international
businesses:
A. Network B.
Decentralization
C . Intermediate D. 1 answer something
18. Technology has its own international life
cycle: A.
True B. Only has a national life cycle
C. Both A and B
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D. There is no correct answer

19. Polycentric human resources policy aims at: (I don't remember the answer, I choose to use employees
native)
20. In studying the industry environment in international marketing, competitors need to be studied
are businesses of:

A. Importing country
B. Other exporting country into the same market segment
C. Other exporting country
D. Both A and B
21. A SWOT study is a study of A.
Internal and external environments B.
Customers and competitors C.
Opportunities and threats
D. Strengths and weaknesses
22. Service franchise contracts are form:
A. Joint venture
B. Franchising C.
Ownership
D. Other
23. Foreign market entry strategy: A. Export B.
Licensing C.
Organization
D. Other

24. One of the conditions for a product to be a key product: A. Large

and stable consumer market B. No
competitors C. Having a domestic
monopoly
D. Other
25. Competitors in the worldwide innovation phase are: A.
Not having a complete CTL
B. Initiating country C.
DPT
D. Other PT
26. Vietnam's golden population structure poses a challenge for foreign businesses to invest in Vietnam
Men include:
A.
Opportunities B.
Strengths C.
Weaknesses D. There is no correct answer
27. External information provided to an enterprise's information system except: A.
Target market B. Internal
reporting system C. Marketing
channels D. Public
28. Internal
information provided provided to enterprise information systems except:
A. Financial statements
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B. Internal reporting system

C. Marketing
channels D. Sales
reports 29. In the 13-digit ETA code, the business code
includes: A. From
1 to 3 numbers B.
From 4 to 6 numbers C. From 3 to 5 numbers
D. Other
30. The code measures its ease of use: there is QR code, EAN code, I choose EAN code
31. Product group development is product portfolio development in the following dimensions:
A. Long
B. Wide
C. Deep
D. Other
32. Developing product designs means developing product categories in the following dimensions:
A. Long
B. Wide
C. Deep
D. Other
33. Brand corresponds to which of the following concepts?
A. Brand image B.
Trademark C.
Trade name D.
Product label 34.
Subjective factors affecting international prices:
A. Exchange rates
B. Production costs C.
Market characteristics
School D. Law
35. What are the conditions for a price to be considered an international price?
A. Auction price
B. The price of the contract is not random C. Something I don't
remember D. B & C

36. Countries with disparate living standards often have the following
exclusionary characteristics: A. The majority of
people live on agriculture B. Form a
middle class C. The wealthy class lives on imported
goods D.
A & C 37. The trend of international trade law is becoming increasingly strict in the following directions
A. IP
B. Green
marketing C.
Environmental
protection D. Both A, B, C 38. Main purpose of overall market research (general)
A. Searching for market orientation B.
Difficulties of the market C.
Strengths of the business
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D. Find ways to penetrate

39. The factors below are the content of detailed market research except
A. KH
B.SP
C. Economic policy
D. A & B
40. The following factors are contents in product research, except: A.
Product quality B. Scope
of use C. Product
competitiveness D. Product
technology