Swiss One

SwissOne: A New Era of
Artisanal Chocolate
Moises Shamosh
Elias cherem
The Return of Vernon Stuber
After a decade-long hiatus, Vernon Stuber has returned to the chocolate industry
with a new brand of artisanal chocolate called SwissOne. With a passion for
chocolate-making and a keen eye for business, Stuber is poised to make a splash
in the Swiss chocolate market.
The Swiss Chocolate Market
Switzerland is known for its high-quality chocolate and is home to some of the
world's most famous chocolate brands.
The Swiss chocolate market is very well known for its milk chocolate. This
category makes up to 80% of the consumed chocolate in Switzerland.
The Swiss chocolate market is highly competitive, with a few major players
dominating the industry.
SwissOne aims to differentiate itself by focusing on artisanal, handcrafted
chocolate made with high-quality ingredients.
Lowering Costs
“The chocolate law” was abolished in January 1, 2019.
The Swiss Confederation will pay more to farmers for wheat and milk.
The price paid to milk processors will decrease which lowers the cost of goods
and production in the chocolate industry.
Producers and manufacturers are looking to lower the cost in raw materials or
importing finished goods. In 2021 imports of chocolate increased in 5.4% while
exports decreased.
SwissOne Artisanal Chocolate
Sustainability and Ethical Sourcing
SwissOne is committed to sustainability and ethical sourcing of ingredients in our artisanal chocolate production process. They source
our cocoa beans from responsible and sustainable farms, ensuring that our chocolate is not only delicious but also environmentally
friendly.
SwissOne: A New Era of Artisanal Chocolate
SwissOne is a new era of artisanal chocolate, crafted with the finest ingredients
and a commitment to sustainability. Our chocolate bars are made with 100%
cocoa, no artificial flavors or preservatives, and are sourced from ethical suppliers.
Our factory is located in the heart of Switzerland, where we use traditional

techniques to create our unique flavors. From the roasting process to the
packaging, every step is done with care and attention to detail.
Brands Similar to SwissOne
Läderach
Swiss chocolatier with a focus on high-quality ingredients and sustainable practices.
Sprüngli
Swiss chocolatier with a long history of producing high-quality chocolate and confectionery.
Teuscher
Swiss chocolatier with a focus on traditional techniques and high-quality ingredients.

Domestic Market Receptiveness
Consumer Preferences
Research indicates that domestic consumers prefer artisanal chocolates made with high-quality ingredients and
unique flavor profiles.
Competitive Landscape
● Switzerland is home to many established chocolate brands such as Lindt, Toblerone, and Nestle.
● However, there is also a growing demand for artisanal chocolate brands, which presents an opportunity for
SwissOne.
SWOT Analysis
Strengths
● Unique and high-quality product offerings.

● Experienced and successful founder in the industry.
● Strong brand identity and marketing strategy.
Weaknesses
● Limited distribution channels and market reach.

● Higher price point compared to competitors.
● Relatively unknown brand in the Swiss market.
Opportunities
● Growing demand for premium and artisanal chocolate products.

● Potential for expansion into international markets.
● Collaborations with local Swiss businesses and tourism industry.
Threats
● Competition from established and well-known Swiss chocolate brands.

● Economic downturns and fluctuations in the industry.
● Changing consumer preferences and trends.
Sources
https://www.chocosuisse.ch/publicassets/Dateien/Chocosuisse/Medienmitteilunge
n/2021/Jahres-MM/PR-The-Swiss-chocolate-industry-in-2020_Web.pdf
https://www.agriculture-strategies.eu/en/2019/05/repeal-of-the-swiss-chocolate-la
w-a-sleight-of-hand-between-export-subsidy-and-aid-coupled-with-production/
https://www.cbi.eu/market-information/cocoa-cocoa-products/switzerland/market-p
otential

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SwissOne: A New Era of

Sustainability and Ethical Sourcing

Our factory is located in the heart of Switzerland, where we use traditional

Swiss chocolatier with a focus on high-quality ingredients and sustainable practices.

Swiss chocolatier with a focus on traditional techniques and high-quality ingredients.

● Unique and high-quality product offerings.

● Limited distribution channels and market reach.

● Growing demand for premium and artisanal chocolate products.

● Competition from established and well-known Swiss chocolate brands.

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