5 Advanced Google Ads Tracking Techniques

5 ADVANCED GOOGLE
ADS TRACKING
TECHNIQUES
(UNLOCK MORE INSIGHTS
AND BETTER DATA)
Miles McNair
ppcmastery.com
Google Ads tracking
is a huge mess…
Miles McNair
ppcmastery.com
It's becoming very hard to properly
track conversions:
People are using ad blockers

Browsers block third-party
cookies
Privacy regulations + lack of user
consent lead to gaps in
conversion data
Miles McNair
ppcmastery.com
On top of that, there are huge data
discrepancies as ad platforms
process and report data differently.
Miles McNair
ppcmastery.com
The current landscape causes a
huge problem, because without
proper conversion tracking, you will
never get your desired results.
Miles McNair
ppcmastery.com
But did you know there are some
advanced tracking features you can
implement to not only measure
more, but also get better insights?
Miles McNair
ppcmastery.com
In this post, I’ll show you 5 advanced
tracking techniques to unlock new,
valuable insights in your accounts:
1. New vs. Returning Customers Data

2. Offline Conversion Tracking (OCT)
3. Conversions With Cart Data
4. Conversion Adjustments
5. Profit Data
Miles McNair
ppcmastery.com
If you can find ways to enhance your
data, you will win the game. And it
all starts with your conversion
tracking setup.
Let's dive in! →
Miles McNair
ppcmastery.com
1: New vs. Returning
Customers Data
Why you need this:
Analyze new versus returning

customers
Use insights to focus more on
new customer acquisitions (or
not)
Miles McNair
ppcmastery.com
Google’s algorithm has a tendency to
focus more on returning customers.
If relevant, you can use the insights to

change your strategy and focus more
on new customer acquisition.
Miles McNair
ppcmastery.com
2: Offline Conversion
Tracking (OCT)
Why you need this:
Bad lead quality be a huge challenge

with Google Ads for Lead Gen
Measure and optimize toward more
profound lead-to-sale events.
Deliver better input to let Google
improve campaign performance.
Miles McNair
ppcmastery.com
Use Offline Conversion Tracking to
enhance your dataset with qualified
leads, converted leads, closed deals
etc.
Miles McNair
ppcmastery.com
This way, you solve the issue of bad
lead quality (which we often see in
Performance Max campaigns).
Miles McNair
ppcmastery.com
Added benefit of OCT: you can use
the real conversion values from
closed deals to optimize for high-
value leads/customers with
Value-Based Bidding (VBB).
Miles McNair
ppcmastery.com
3: Conversions
With Cart Data
Why you need this:
Users often don’t buy the product in

the Shopping Ad they clicked on
This may lead to wrong decisions,
hurting your business
Cart reporting insights help you make
more informed decisions
Miles McNair
ppcmastery.com
Unlock new columns in Google Ads and
view which products were bought after
an ad is click, which products are most
likely to convert, top sellers, cart size,
items sold, and so much more.
Miles McNair
ppcmastery.com
4: Conversion Adjustments
Why you need this:
A customer's conversion path ends after they

convert, but the journey is not always over
Customers return purchases, cancel
reservations, or become more valuable
You can adjust the conversion value, so it
affects your bid strategies and reporting
Miles McNair
ppcmastery.com
This is great if you want to adjust
conversions, so Smart Bidding can
optimize for better, more real
results.
Miles McNair
ppcmastery.com
5: Profit Data
Why you need this:
Optimize for profit, not just revenue

Know exactly how much profit you
make each day
Stop spending on unprofitable ads,
scale hidden winners
Miles McNair
ppcmastery.com
After you unlock this data, you can
steer on profit (POAS), instead of
just revenue.
Miles McNair
ppcmastery.com
So there you have it - 5 advanced
tracking techniques to unlock new,
valuable insights in your accounts:
1. New vs. Returning Customers Data

2. Offline Conversion Tracking (OCT)
3. Conversions With Cart Data
4. Conversion Adjustments
5. Profit Data
Miles McNair
ppcmastery.com
Most of these tracking techniques
are technical and difficult to set up.
But we can help you implement all

of them (and more) in our new
Conversion Tracking Mastery
course.
Miles McNair
ppcmastery.com
The 5 implementations in this post
are just the tip of the iceberg, we go
super deep on all of them and other
implementations like:
Enhanced Conversions (For Leads)

Server Side Tagging
Custom Variables
Consent Mode
... and so much more.
Miles McNair
ppcmastery.com
We’ll show you the easiest and
fastest way to implement advanced
tracking techniques with no fluff.
Miles McNair
ppcmastery.com
There’s a lot that goes into proper
conversion tracking...
And these advanced

implementations are an absolute
must to measure and steer
on real business results.
Miles McNair
ppcmastery.com
With Conversion Tracking Mastery,
we can help you:
Measure more high-quality conversions,

get better results
Learn from theory + over-the-shoulder
implementation videos (step-by-step)
Master basic and advanced Google Ads
Conversion Tracking with best practices
for Ecom, Lead Gen & SaaS accounts
And as a result, your value as a Google Ads

Specialist will increase!
Miles McNair
ppcmastery.com
We're running a special 7-day
launch offer: get €50 off until
Wednesday, July 12th 23:59 CET!
Your value as a Google Ads

Specialist will increase, simply
because you can measure more.
Go beyond the basics and unlock

your biggest competitive edge
for 2023 and beyond.
Miles McNair
ppcmastery.com
Thank you!
I hope to see you inside :)
(enroll via the link in the comments)
Miles McNair
ppcmastery.com
Liked this?
Hit Repost to help
your network! :)
Miles McNair
ppcmastery.com
p.s. if you like this post, you will love our
weekly newsletter The PPC Edge. Get one
advanced Google Ads tip every Monday.
Join 10.700+ Google Ads Specialists and

subscribe on www.ppcmastery.com/blog or
check out the featured section on my profile.

5 Advanced Google Ads Tracking Techniques

Uploaded by

Copyright:

Available Formats

5 Advanced Google Ads Tracking Techniques

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

5 Advanced Google Ads Tracking Techniques

Uploaded by

Copyright:

Available Formats

5 ADVANCED GOOGLE

People are using ad blockers

1. New vs. Returning Customers Data

Let's dive in! →

Why you need this:

Analyze new versus returning

If relevant, you can use the insights to

Why you need this:

Bad lead quality be a huge challenge

Why you need this:

Users often don’t buy the product in

Why you need this:

A customer's conversion path ends after they

Why you need this:

Optimize for profit, not just revenue

1. New vs. Returning Customers Data

But we can help you implement all

Enhanced Conversions (For Leads)

... and so much more.

And these advanced

Measure more high-quality conversions,

And as a result, your value as a Google Ads

Your value as a Google Ads

Go beyond the basics and unlock

I hope to see you inside :)

(enroll via the link in the comments)

Join 10.700+ Google Ads Specialists and

You might also like