Scribd Logo
Upload

Welcome to Scribd!

  • 8 views

    Berlo SMCR

    Uploaded by

    figeni1159
    Berlo's SMCR model from 1960 expanded Shannon-Weaver's communication model into distinct parts including a sender, message, channel, and receiver. The SMCR model is a linear framework that outlines how a sender's characteristics like communication skills, attitudes, knowledge, social systems, and culture affect the message sent through a channel to a receiver, who must have similar characteristics to the sender for effective communication. Criticisms of the model are that it does not include feedback, barriers to communication, or allow for two-way exchange.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Berlo SMCR

    Uploaded by

    figeni1159
    8 views3 pages
    Berlo's SMCR model from 1960 expanded Shannon-Weaver's communication model into distinct parts including a sender, message, channel, and receiver. The SMCR model is a linear framework that outlines how a sender's characteristics like communication skills, attitudes, knowledge, social systems, and culture affect the message sent through a channel to a receiver, who must have similar characteristics to the sender for effective communication. Criticisms of the model are that it does not include feedback, barriers to communication, or allow for two-way exchange.

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Berlo's SMCR model from 1960 expanded Shannon-Weaver's communication model into distinct parts including a sender, message, channel, and receiver. The SMCR model is a linear framework that outlines how a sender's characteristics like communication skills, attitudes, knowledge, social systems, and culture affect the message sent through a channel to a receiver, who must have similar characteristics to the sender for effective communication. Criticisms of the model are that it does not include feedback, barriers to communication, or allow for two-way exchange.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    8 views3 pages

    Berlo SMCR

    Uploaded by

    figeni1159
    Berlo's SMCR model from 1960 expanded Shannon-Weaver's communication model into distinct parts including a sender, message, channel, and receiver. The SMCR model is a linear framework that outlines how a sender's characteristics like communication skills, attitudes, knowledge, social systems, and culture affect the message sent through a channel to a receiver, who must have similar characteristics to the sender for effective communication. Criticisms of the model are that it does not include feedback, barriers to communication, or allow for two-way exchange.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    SMCR MODEL

    Berlo’s SMCR model was created by American communication theorist David Berlo in 1960, who
    expanded the Shannon-Weaver model of communication into clear and distinct parts. Berlo’s
    SMCR model is a one-way or linear communication framework based on the Shannon-Weaver
    communication model.

    Components of Berlo’s Model of Communication


    S -Sender
    Sender is the source of the message or the person who originates the message. The person or
    source sends the message to the receiver. The following are the factor related to sender and is
    also the same in the case of receiver.
     Communication Skills
    Communication skills of a person is a factor that affects the communication
    process. If the sender has good communication skills, the message will be
    communicated better than if the sender’s communication skills are not good.
    Similarly, if the receiver can not grasp the message, then the communication
    will not be effective. Communication skills include the skills to speak, present,
    read, write, listening, etc.
     Attitude
    The attitude of the sender and the receiver creates the effect of the message.
    The person’s attitude towards self, the receiver and the environment changes
    the meaning and effect of the message.
     Knowledge
    Familiarity with the subject of the message makes the communicated message
    have its effect more. Knowledge on the subject matter makes the communicator
    send the message effectively.
     Social Systems
    Values, beliefs, laws, rules, religion and many other social factors affect the
    sender’s way of communicating the message. It creates difference in the
    generation of message. Place and situation also fall under social systems.
     Culture
    Cultural differences make messages different. A person from one culture might
    find something offensive which is very much accepted in another culture.
    M-Message
    A message is the substance that is being sent by the sender to the receiver. It might be in the
    form of voice, audio, text, video or other media. The key factors affecting the message are
     Content
    Content is the thing that is in the message. The whole message from beginning
    to end is the content.
     Elements
    Elements are the non verbal things that tag along with the content like gestures,
    signs, language, etc.
     Treatment
    Treatment is the way in which the message is conveyed to the receiver.
    Treatment also effects the feedback of the receiver.
     Structure
    The structure of the message or the way it has been structured or arranged,
    affects the effectiveness of the message.
     Code
    Code is the form in which the message is sent. It might be in the form of
    language, text, video, etc.
    C-Channel
    Channel is the medium used to send the message. In mass communication and other forms of
    communication, technical machines might be used as a channel like telephone, internet, etc.
    But in general communication, the five senses of a human being is the channel for the
    communication flow and it affects the effectiveness of the channel.
     Hearing – We receive the message through hearing.
     Seeing – We perceive through seeing. We also get non-verbal messages by
    seeing.
     Touching – Many of the non-verbal communication happens from touching like
    holding hands.
     Smelling – We collect information from smelling.
     Tasting – Taste also provides the information to be sent as a message

    RECIEVER

    Receiver is the person who gets the message sent in the process. This model believes that the
    thinking pattern and all other factors mentioned above must be in sync to that of the sender
    for the communication to be effective. The message might not have the same effect as
    intended if the receiver and sender are not similar. The receiver must also have a very good
    listening skill. Other factors are similar to that of the sender.

    Communication skills
    Attitudes
    Knowledge
    Social Systems
    Culture

    Criticisms of Berlo’s SMCR Model


     There is no concept of feedback, so the effect is not considered.
     There is no concept of noise or any kind of barriers in communication process.
     It is a linear model of communication, there is no two way communication.
     Both of the people must be similar according to all the factors mentioned above.

    You might also like