Gujarat Technological University
Gujarat Technological University
Gujarat Technological University
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(b) A brand manager is concerned that her brand’s share may be unevenly distributed 07
throughout the country. In a survey in which the country was divided into four
geographic regions, a random sampling of 100 consumers in each region was
surveyed, with the following results.
Region
North- North- South- South-
East West East West Total
Purchase the brand 40 55 45 50 190
Do not purchase 60 45 55 50 210
Total 100 100 100 100 400
At α = 0.05, test whether brand share is the same across the four regions.
OR
Q.4 (a) A ketchup manufacturer is in the process of deciding whether to produce a new 07
extra-spicy brand. The company’s marketing-research department took a sample
of 6,000 households and found that the extra-spicy ketchup would be purchased
by 335 of them. A much more extensive study made 2 years ago showed that 5
percent of the households would purchase the extra-spicy ketchup then. At 2%
level of significance level, should the company conclude that there is an increased
interest in the extra-spicy flavour?
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(b) The data below shows the percentages of consumer loans with payments that are
30 days or more overdue for both bank credit cards and home equity loans over a 07
14-year period for a bank. Compute a Spearman’s rank correlation to determine
the degree of association between these two variables.
Cost accountants often estimate overhead based on the level of production. At the
Standard Knitting Co., they have collected information on overhead expenses and
units produced at different plants.
Overhead
191 170 272 155 280 173 234 116 153 178
(Rs.)
Units 40 42 53 35 56 39 48 30 37 40
OR
Q.5 (a) Calculate the standard error of estimate. 07
(b) Calculate coefficient of determination and interpret it. 07
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