`

“A STUDY OF CON SUMER BEHAVIOUR

TOWARDS ONLINE SHOPPING”
SUMMER INTERNSHIP REPORT

SUBMITTED IN PARTIAL FULLFILLMENT OF THE REQURIMENTS

FOR THE AWARD OF THE DEGREE OF

BACHELOR OF BUISNESS ADMINISTRATION (BBA)

SUBMITTED BY

ANVESHA SUDHEER JAULKAR

ENROLMENT NO: EOO54

BBA 5TH SEMESTER

GUIDED BY

ARIJIT GOSWAMI
ASSOCIATE. PROFFESOR

JULY 2018

SUBMITTED TO

SCHOOL OF COMMERCE, MANAGEMENT AND RESEARCH

ITM UNIVERSITY, RAIPUR (CHATTISGARH) INDIA

 DECLARATION BY CANDIDATE

This is to declare that this report is written by me. No part of this report is plagiarized from other
sources. All information included from the other sources has been duly acknowledge .I aver that
if any part of this report is found to be plagiarized , I shall take full responsibility for it.

Signature of Candidate :

Name of candidate: ANVESHA SUDHEER JAULKAR

Enrolment number: E0054

Place: Raipur

Date:
 CERTIFICATE BY INSTITUTE

This is to certify that this project report entitled “ A STUDY OF CONSUMER BEHAVIOUR
TOWARDS ONLINE SHOPPING” is a bonafied work carried out by “ANVESHA
SUDHEER JAULKAR” of BBA of school of commerce , management and research for
fulfilment of BBA degree course of ITM University , Raipur.

Signature of the internal guide Signature of Head SCMR-ITMUR

Mr. Arijit Goswami Dr. Yasin Sheikh

Place

Date
 CERTIFICATE BY THE EXAMINER

This is to certify that the project entitled “A STUDY OF CONSUMER BEHAVIOUR

TOWARDS ONLINE SHOPPING” submitted by “ANVESHA SUDHEER JAULKAR”
ROLL NO: , ENROLLMENT NO: EOO54 . Has been examined by the undersigned as
a part of the examination for the award of Bachelors of Business Administration degree of ITM
University Raipur.

Name of the examiner signature of the examiner

Date:
 ACKNOWLEDGEMENT

The success and final outcome of this project required a lot of guidance and assistance from
many people and I am extremely privileged to have got this all along the completion of my
project. All that I have done is only due to such supervision and assistance and I would not forget
to thank them.

I respect and thank ITM University, for providing me an opportunity to do the project work in
SANGYAA PR LLP ,and giving us all support and guidance which made me complete the
project duly. I am extremely thankful to MR. Gaurav Girija Shukla for providing such a nice
support and guidance, although he had busy schedule managing the corporate affairs.

I owe my deep gratitude to our project guide Mr. Hupendra Sahu who took keen interest on
my project work and guided me all along, till the completion of our project work by providing all
the necessary information for developing a good system.

I heartily thank our internal project guide Mr.Arijit Goswami , Associate Professor , ITM
University and Dr. Yasin Sheikh , Head of SCMR for their guidance and suggestions during
this project work.

Anvesha Sudheer Jaulkar

BBA V (B)
 SUMMARY

The purpose of the study is to examine and analyse the consumer behaviour towards online
shopping .Also tried to find out various attitudes of consumer towards online shopping .for this
study the survey was conducted on 13 th of june to 16th of june 2018 .The data collected from
respondents through a scheduled questionnaire by, survey field method(offline) and through
mails and wahatsapp (online) at magneto mall, Raipur (chhatisgarh) .

The study result concluded that there is continuous growth of e commerce industries in India
from past 18 years . The online shopping sites are offering best price, good products and
completely hassle free shopping experience for customers .The the popularity of any e
commerce site or the consumer preference of any e commerce site is purely depended upon the
service of any e –tailing company , its offers , branding image , unique and fair policies .

Online shopping industry is on boom in recent past, from the study we can clearly say that more
than half of the population is attracted toward online shopping and prefers it over go and
purchase shopping , because online shopping is convenient , time saving offers better price and
more options to choose from and it is easy to do.
TABLE OF CONTENT

CHAPTER
TITLE PAGE NO.
NO.

Introduction
1.1 Introduction
I
1.2 Need, Objectives and Importance of Study

Company Profile
II

Review Of Literature
III

Research Methodology (For Survey & Interview

Method)

IV 4.1 Research Plan

4.2 Sampling Plan
4.3 Hypothesis of study

Data Analysis And Interpretations (For Survey &

Interview Method)

V 5.1 Introduction
5.2 Analysis of data
5.3 Interpretation of data

VI Result & Findings of The Study

VII Conclusion

VIII References / Bibliography

APPENDICES

- Questionnaire
- Interview Schedules
- Raw data if any
- Weekly Progress Report (WPR)
CHAPTER 1
1.1 INTRODUCTION

WHAT IS CONSUMER BEHAVIOUR?

Consumer behaviour is the study of individuals, groups, or organizations and all the activities
associated with the purchase, use and disposal of goods and services, including the consumer's
emotional, mental and behavioural responses that precede or follow these activities. Consumer
behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area.
Consumer behaviour is an inter-disciplinary social science that blends elements
from psychology, sociology, social anthropology, ethnography, marketing and economics,
especially behavioural economics. It examines how emotions, attitudes and preferences affect
buying behaviou. Characteristics of individual consumers such
as demographics, personality lifestyles and behavioural variables such as usage rates, usage
occasion, loyalty, brand advocacy, willingness to provide referrals, in an attempt to understand
people's wants and consumption are all investigated in formal studies of consumer behaviour.
The study of consumer behaviour also investigates the influences, on the consumer, from groups
such as family, friends, sports, reference groups, and society in general.
The study of consumer behaviour is concerned with all aspects of purchasing behaviour - from
pre-purchase activities through to post-purchase consumption, evaluation and disposal activities.
It is also concerned with all persons involved, either directly or indirectly, in purchasing
decisions and consumption activities including brand-influencers and opinion leaders. Research
has shown that consumer behavior is difficult to predict, even for experts in the field. [4] However,
new research methods such as ethnography and consumer neuroscience are shedding new light
on how consumers make decisions.
The study of consumer behaviour assumes that the consumers are actors in the marketplace. The
perspective of role theory assumes that consumers play various roles in the marketplace. Starting
from the information provider, from the user to the payer and to the disposer, consumers play
these roles in the decision process.

According to Engel, Blackwell, and Mansard, ‘consumer behavior is the actions and decision
processes of people who purchase goods and services for personal consumption’.
WHAT IS ONLINE SHOPPING?
Online shopping is a form of electronic commerce which allows consumers to directly
buy goods or services from a seller over the Internet using a web browser. Consumers find a
product of interest by visiting the , which displays the same product's availability and pricing at
different e-retailers. As of 2016, customers can shop online using a range of different computers
and devices, including desktop computers, laptops, tablet computers and smartphones.
An online shop evokes the physical analogy of buying products or services at a regular "bricks-
and-mortar" retailer or shopping center; the process is called business-to-consumer (B2C) online
shopping. When an online store is set up to enable businesses to buy from another businesses,
the process is called business-to-business (B2B) online shopping. A typical online store enables
the customer to browse the firm's range of products and services, view photos or images of the
products, along with information about the product specifications, features and prices.
Online stores typically enable shoppers to use "search" features to find specific models, brands or
items. Online customers must have access to the Internet and a valid method of payment in order
to complete a transaction, such as a credit card, an Interac-enabled debit card, or a service such
as PayPal. For physical products (e.g., paperback books or clothes), the e-tailer ships the
products to the customer; for digital products, such as digital audio files of songs or software, the
e-tailer typically sends the file to the customer over

GROWTH OF E –COMMERCE, IN RECENT YEARS IN INDIA

India has an internet users base of about 450 million as of July 2017, about 40% of the population.
Despite being the second-largest user base in world, only behind China (650 million, 48% of population),
the penetration of e-commerce is low compared to markets like the United States (266 million, 84%),
or France (54 M, 81%), but is growing at an unprecedented rate, adding around 6 million new entrants
every month.[3] The industry consensus is that growth is at an inflection point.[4]
In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail
activities. Demand for international consumer products (including long-tail items) is growing much faster
than in-country supply from authorised distributors and e-commerce offerings.
As of 2017, the largest e-commerce companies in India
are Flipkart, Amazon, ShopClues, Paytm and Snapdeal.
India's e-commerce market was worth about $3.9 billion in 2009, it went up to $12.6 billion in 2013. In
2013, the e-retail segment was worth US$2.3 billion. About 79% of India's e-commerce market is travel
related. According to Google India, there were 35 million online shoppers in India in 2014 Q1 and was
expected to cross 100 million mark by end of year 2016.[8] CAGR vis-à-vis a global growth rate of 8–
10%. Electronics and Apparel are the biggest categories in terms of sales.
According to a study conducted by the Internet and Mobile Association of India, the e-commerce sector is
estimated to reach Rs. 211,005 crore by December 2016. The study also stated that online travel accounts
for 61% of the e-commerce market.[9]
According to study done by Indian Institute of e Commerce, by 2021 India is expected to generate $100
billion online retail revenue out of which $35 billion will be through fashion e-commerce. Online apparel
sales are set to grow four times in coming years.[10]
India's retail market is estimated at $470 billion in 2011 and is expected to grow to $850 billion by
2020, – estimated CAGR of 10%.[11] According to Forrester, the e-commerce market in India is set to
grow the fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012–16. [12]
As per "India Goes Digital",[13] a report by Avendus Capital, the Indian e-commerce market is estimated
at Rs 28,500 Crore ($6.3 billion) for the year 2011. Online travel constitutes a sizable portion (87%) of
this market today. Online travel market in India had a growth rate of 22% over the next 4 years and reach
Rs 54,800 crore ($12.2 billion) in size by 2015. Indian e-tailing industry is estimated at Rs 3,600 crore
(US$800 million) in 2011 and estimated to grow to Rs 53,000 crore ($11.8 billion) in 2015.
Overall e-commerce market had reached Rs 1,07,800 crores (US$24 billion) by the year 2015 with both
online travel and e-tailing contributing equally. Another big segment in e-commerce is mobile/DTH
recharge with nearly 1 million transactions daily by operator websites.
A new sector in e-commerce is online medicine, selling complementary and alternative medicine or
prescription medicine online. There are no dedicated online pharmacy laws in India and it is permissible
to sell prescription medicine online with a legitimate license.
Online sales of luxury products like jewellery also increased over the years. Most of the retail brands have
also started entering into the market and they expect at least 20% sales through online in next 2–3 years.
1.2 (A) NEED OF STUDY
Need for studying consumer behaviour
Buyer behavior is studied to predict buyers’ reaction in markets. If a firm understands its customers, it
becomes successful in the market place. The success of any business is based on understanding the
consumer and providing the kind of products that the consumer wants.
The consumer decides what to buy, when to buy and also what not to buy. One cannot thrust a product on
a consumer. A marketer sells what the consumer wants. So, emphasis is placed on knowing what the
consumers’ wants are.

Studying consumer behavior is very much emphasized for the following reasons.

1. To satisfy need of customers

Consumers respond favorably while evaluating the products that best satisfy their needs. A marketer
studies how consumers spend their available resources on the consumption of related items. It includes
the study of what they buy, when they buy it, where they buy it and how often they use it. So, a
knowledge of consumer behavior will be of immense help to the marketer which will help to satisfy their
needs.He can understand the consumer’s reaction to a firm’s marketing strategies. It would help in
planning and implementing marketing strategies.

2.Helps to understand consumer psychology

The study of consumer behavior enables the marketer to understand the psychology of consumers.
Consumer psychology is based on his knowledge, attitude, intention and motive.
The psychology of customer develops on the basis of knowledge he has. Sales promotion plays an
important role to provide the knowledge of the product to consumers.

3. Helps to understand consumer motives

A study of the behavior of a consumer is essential to understand his/her buying motives. A motive is an
urge for which an individual seeks satisfaction.Consumers have several motives. All these motives may
not have the same intensity of purchase. Only a few motives prompt the consumer to buy a product or
service. The study of consumer behavior involves both motives and purchases.

4. Helps to understand consumer choices

It is important for the marketer to understand how consumers make their choices. Human beings are
usually very rational. They make systematic use of information available to them before they buy. A
marketer studies the behavior of the customer and accordingly alter his presentation, enticing the
customer to go for the product.

5. Helps to understand consumer preferences

A business firm which is ignorant of consumer preferences cannot succeed in the market place. The
consumption is the sole end and purpose of all production. So, a firm must plan its production and
distribution to suit the needs of consumers. Thus, the extent of consumer understanding determines the
effectiveness of marketing mechanism.
1.2(B) OBJECTIVES OF THE STUDY
The objective of this research study is to investigate online consumer behavior, which in turn
provides E-marketers with a constructional framework for fine-tuning their E-businesses’
strategies. The specific objectives of this research are:

1. To know the consumers awareness about online shopping.

2. To know the various factors which motivate a consumer towards online shopping

3. To know the kind of goods they purchase online

4. To know the problems they face during online shopping

1.2(C) IMPORTANCE OF THE STUDY

1) production policies: The study of consumer behaviour effects production policies of
enterprise. Consumer behaviour discovers the habits, tastes and preferences of consumers and
such discovery enables and enterprise to plan and develop its products according to these
specifications. It is necessary for an enterprise to be in continuous touch with the changes in
consumer behaviour so that necessary changes in products may be made.

2) Price policies: The buyer behaviour is equally important in having price policies. The buyers
of some products purchase only because particular articles are cheaper than the competitive
articles available in the market.

3) Decision regarding channels of distribution: The goods, which are sold and solely on the
basis of low price mast and economical distribution channels. In case of those articles, which
week T.V. sets, refrigerators etc. Must have different channels of distribution. Thus, decisions
regarding channels of distribution are taken on the basis of consumer behaviour.

4) Decision regarding sales promotion: Study of consumer behaviour is also vital in making
decisions regarding sales promotion. It enables the producer to know what motive prompt
consumer to make purchase and the same are utilised in promotional campaigns to awaken desire
to purchase.

5) Exploiting marketing opportunities: Study of consumer behaviour helps the marketers to

understand the consumers needs, aspirations, expectations, problems etc. This knowledge will be
useful to the marketers in exploiting marketing opportunities and meeting the challenges of the
market.
6) Consumer do not always act or react predictably: The consumers of the past used to react
to price levels as if price and quality had positive relation. Today, week value for money, lesser
price but with superior features. The consumers response indicates that the shift had occurred.

7) Highly diversified consumer preferences: This shift has occurred due to availability of more
choice now. Thus study of consumer behaviour is important to understand the changes.

8) Rapid introduction of new products: Rapid introduction of new product with technological
advancement has made the job of studying consumer behaviour more imperative. For example,
the information Technologies are changing very fast in personal computer industry.

9) Implementing the "Marketing concept": This calls for studying the consumer behaviour, all
customers need have to be given priority. Thus identification of target market before production
becomes essential to deliver the desired customer satisfaction and delight.
CHAPTER 2
COMPANY’S PROFILE

ABOUT THE ORGANISATION –

SANGYAA PR LLP established in November 2017. With a group of 5 peoples.

It is a new start up which basically works for image building , advertising and public realtions.

Sangyaa in Hindi stands for Noun —something which provides an inimitable identity to a
person, organisation as well as product and services..
And as the name suggests, Sangyaa PR works towards bringing out the uniqueness of your brand
to the fore. When it comes to corporate image, it's the identity that counts and sangyaa stand by
it. Organisation focus on overall brand building—Public Relation, Marketing activities,
Branding, Advertising and Perception Management .Its strategies are made after a thorough
understanding of all the essential requirements of a client. Our distinguished approach is
something our clients wish for. Sangyaa believe in providing the latest and the most up-to-date
solutions and are continuously working towards improving our offerings.

WHY SANGYAA PR -

Sangyaa treat every client with equal importance and let our work speak for itself .It help clients
identify their stakeholders and build effective and lasting relationships with each others. Through
creativity, expertise, and research organisation build market share and mind share to position its
clients as leaders in their field.
Sangyaa focuses on creating the maximum impact with a range of service offerings with the
flexibility to accommodate any sized organization.

ABOUT SANGYAA PR LLP SECURITIES -

COMPANY Sangyaa PR LLP

TYPE Private Limited

INDUSTRY Public Relations, Advertising, Digital

Marketing.

FOUNDED November 2017

FOUNDERS Gaurav Shukla and Awadhesh Gupta

Magneto mall
HEADQUATER Raipur, CHHATTISGARH, RAIPUR

Gaurav Shukla,
KEY PEOPLE Hupendra Sahu,
Awdhesh Gupta,
Anurag Agrawal.

PRODUCT Public Relationship, Image Building,

Branding, Marketing etc.

WEBSITE Sangyaapr.com
SERVICES OFFERING –
 Public Relationship
 Branding
 Advertisement
 Image Building -
- Corporate.
- Political Candidate.
- Government Organization

 PR & Media – organisations deep understanding of the media gives it an edge with the
press to get you maximum visibility. The enthusiastic team at Sangyaa believes that the
correct spin on a story has the power to give any brand a perfect push.they work to ensure
that they achive best for their client .
 Content - Stories are the best way to let your potential clients know about your
products and services. Sagyaa team works on content development services like case
studies, success stories, website content, among others.
 Digital - An effective website is the one that truly depicts what your company stands
for, and that can be a game changer. A website is successful only if your users can get
where they need to be and get there without any hassles.
 Creative – sangyaa help companies in conceptualizing and developing corporate
videos and video customer success stories.
CHAPTER 3
REVIEW OF LITRATURE
1. Solomon (1998) studied the Consumer behaviour and said that it is the study of the processes
involved when an individual selects, purchases, uses or disposes of products, services, ideas, or
experiences to satisfy needs and desires. In view for the Internet to spread out as a retail channel,
it is imperative to realize the consumer’s mind-set, intention and conduct in light of the online
buying practice.

2. Lepkowska-White, and Rao (1999) referred vendor characteristics, security of transactions,

content for privacy and customer characteristics as factors influencing electronic exchange.
Donthu and Garcia (1999) proposed that risk aversion, innovativeness, brand consciousness,
price consciousness, importance of convenience, variety-seeking propensity, impulsiveness,
attitude toward adverting, attitude toward shopping, and attitude toward direct marketing would
influence online shopping behavior.

3. Schiffman, Scherman, & Long(2003) in his study researched that “yet individual attitudes do
not, by themselves, influence one’s intention and/or behavior. Instead that intention or behavior
is a result of a variety of attitudes that the consumer has about a variety of issues relevant to the
situation at hand, in this case online buying. Over time the Internet buyer, once considered the
innovator or early adopter, has changed. While once young, professional males with higher
educational levels, incomes, tolerance for risk, social status and a lower dependence on the mass
media or the need to patronize established retail channels (Ernst & Young, 2001; Mahajan,
Muller & Bass, 1990),

4. Sultan and Henrichs (2000) in his study concluded that the consumer’s willingness to and
preference for adopting the Internet as his or her shopping medium was also positively related to
income, household size, and innovativeness. Vijay, Sai. T. & Balaji, M. S. (May 2009), revealed
that Consumers, all over the world, are increasingly shifting from the crowded stores to the one-
click online shopping format. However, in spite of the convenience offered, online shopping is
far from being the most preferred form of shopping in India. A survey among 150 internet users,
including both users and non-users of online shopping, was carried out to understand why some
purchase online while others do not. The results suggested that convenience and saving of time
drive Indian consumers to shop online; while security and privacy concerns dissuade them from
doing so. The work of Kim and Park (2005) using U.S. samples suggests that their positive
attitudes as well as willingness to search for pre-purchase information leads to a strong
likelihood that they will buy online. Online shoppers, are required to have computer skills in
order to use the Internet for shopping. Hence, those who are not comfortable with using the
computer, will likely do their shopping at the traditional store, modern shop, or discount store
(Monsuwe , 2004) because it will be faster shopping there than in the Internet shop. Goldsmith
and Flynn (2004) state that the home catalog is another traditional selling channel where people
can shop at home because of the varieties of products offered in the catalog. They can order
through the phone or by mail. It is convenient except that they are not able to touch and feel
products before purchasing.
CHAPTER 4
 RESEARCH METHODOLOGY
4.1 RESEARCH PLAN

 RESEARCH METHODOLOGY :

The purpose of the research methodology is to describe the research procedure. This include the
overall design, the sampling procedure, the data collection method analysis procedures.
This section is important because it is hard to discuss methodology without using technical
terms.. This study was made based on primary data. Distributing the questionnaire to the
respondents Online as well as offline collected the data. The questionnaire containing questions
relating to socio- economic status of the respondents

The research methodology used is survey field method .The primary data is collected through
a questionnaire and secondary data is collected through magazine, newspaper , and internet . The
target audience is from various age group from 15 years to 55 above. Who belongs to various
gender and occupation and have various ratios of family monthly income.

 RESEARCH DESIGN

A research design is the specification of methods and procedure for acquiring the information
needed to structure or to solve problem. It is the overall operational pattern of frame work of the
project that stipulates procedures .A research design is therefore defined as ³A plan, structure and
strategy of investigation conceived so as to obtain answers to research question and control
vacancies.´

Descriptive Research Design:

Descriptive research is contract to explorative research is marked by the prior formulation of
specific research question. The problem, perhaps as a result of an exploratory study, before the
project is initiated. He should be able to define clearly what he wants to measures and to setup
appropriate and specific means for measuring it. Descriptive research design includes:
surveys, fact findings, and enquiries of different kinds. The main characteristic of this method is that
researcher has no control over the variable. He can only report what has happened or what is
happening. Most EX-POST FACTO research projects are used for descriptive studies in which
the researcher seeks to measure such items. Descriptive research will be applicable to the existing
problems.

 RESEARCH INSTRUMENT
The research instrument used in this study structured questionnaire´. Structured questionnaire
are those questionnaire in which there are predetermined question relating to the aspect for which
the researcher collects data. The questions are presented with exactly the same wording in the
same order to all the respondents.
  QUESTIONNAIRE DESIGN
The questionnaire included demographic questions (such as income, age and education level),
respondents were allowed to gather information and work at their own pace through a self-
administered questionnaire .The questionnaire was divided into three sections, which were used
to collect online buyers’ behavioural and attitudinal information, demographic information, and
also to measure their perception of online shopping. The structured questionnaire consisted of
fixed-alternative questions. Respondents were given a number of alternative responses to choose
from. The fixed-alternative questions allowed for standardized administration.

We take the help of google forms. As it does’t include any cost only internet charges , the main
advantages of these forms are they can be shared easily over any social media platform. Also,
they can be converted in the form of sharable link .

Offline responses are marked through link , we used to go to the field and ask our targeted
responded and mark their response using link on our phones . Then the data is filled in google
sheets and after which analysis is performed

 AREA OF STUDY
The area of study is confined to MAGNETO MALL, Raipur (C.G).

The selected area for conducting (offline) survey is the magneto mall , Raipur , because , we
can get all kind of various age groups people and since the footfall is likely to increase in
weekend , the survey is conducted at weekend days. One more reason for selecting magneto
mall, for survey area is here we can get the people who are aware of online shopping , who
purchase products online as well as offline.

 SAMPLING METHOD
The sampling method involved is convenient sampling method
CONVENIENT SAMPLING
Convenient sampling is also known as purposive are deliberate sampling. This sampling method involves
purposive or deliberate selection of particular unit of the universe for constituting a sample which
represents the universe. When population elements are selected for inclusion in sample based on the case
access, it can be called convenience sampling.

 DATA COLLECTION METHODS

ATA SOURCES
Data sources can be classified into two types namely: Primary data and Secondary data

PRIMARY DATA
Primary data consists of original information collected for specific purpose. In this study,
primary data has been used. To obtain the primary data a well structured both open ended and
close ended questionnaire was prepared to get the response. The respondents were given up the
questionnaire and made them fill it to get their response.
SECONDARY DATA
Secondary data can be defined as the information already existing some wherehaving been
collected for some other purpose. In this study the secondary information isobtained from the various
books, articles and from the company.

 TOOLS FOR DATA COLLECTION

The following tools were used for data collection .A. Questionnaire B. Personal interview.

 SAMPLE
Sample denotes only a part of the conclusions are drawn on the basis of entire universe.

4.2 SAMPLE SIZE

The sample size is taken 100 . So that we could get clear cut results from the response .

4.3 HYPOTHESIS STUDY

Based upon the objectives we develop the following hypothesis:

H1 : People are aware of online shopping .

H01 : People are not aware of online shopping.

H2: The most important motivating factor, which influenced the online shopping, was
convenience followed by time saving and price..

H02: The convenience followed by time saving and price didnot motivate for online
shopping.

H3: Flipkart is the most favorite shopping site of the respondents

H03: Flipkart is the not the most favorite shopping site of the respondents

H4: People do not face problems during online shopping

H04: People face problems during online shopping

CHAPTER 5
DATA ANALYSIS AND INTERPRETATIONS
5.1 INTRODUCTION:
The data after collection has to processed and analyzed in accordance with the outline laid down
for the purpose at the time of developing the research plan. This is essential for a scientist study
and for ensuring that we have all the relevant data. Processing implies editing, coding,
classification and tabulation of collected data so that they acquiescent to analysis .The term
analysis refers to the computation of certain measures along with searching for patterns of
relationships that exits among data groups. Thus, In the process of analysis, relationships or
difference supporting of conflicting with original or hypothesis should be subjected to statistical
tests of significance to determine with that validity data can be said to indicate any conclusions.´
Analysis of data in general way involves no: of closely related operation that performed with the
purpose of summarizing the collected data and organizing them in such manner that the answer
the research questions.

5.2 DATA ANALYSIS AND INTERPRETATION:

(A) DEMOGRAPHIC ASPECT.
1. AGE PROFILE OF THE POPULATION.

Fig .A1

INTERPRETATION:

There are 36.3% population belongs to 15-25 years, 22.5% belongs to 25-35 years, 18.6%
belongs to 35-45 years as well as 45-55 years , and 3.9% belongs to 55 years above age group.
2. GENDER PROFILE OF THE POPULATION:

Fig.A2

INTERPRETATION:

From the population of 100, 52% respondents were female and 48% respondents were male.

3. OCCPATION PROFILE OF THE POPULATION.

Fig.A3
INTERPRETATION:

28.4% population belongs to student profile., 18.6% belongs to business profile , 15.7%
belongs to private sector ,13.7% belongs to housewife , 12.7% belongs to government sector
job, 10.8% are self – employed .

4. MONTHLY INCOME OF THE FAMILY :

Fig.A4

INTERPRETATION:

3O respondents belongs to sector of ₹ 20000-40000 of monthly income, 22 out of 100

belongs to the sector of ₹40000-6000, 17 belongs to ₹80000-10000 as well as 10000 above
monthly income and lastly 10 belongs to ₹60000-80000 monthly income.
 (B) PREFRENCE OF THE CONSUMER :

5. DID YOU EVER SHOP ONLINE

Fig,B1

INTERPRETATION:

85.3% of the population shopped online , while 14.7% do not shop online,. From the chart
it can be interpreted that majority of the respondents shopped online.
6. IF NO, THEN RESONS NOT TO SHOP ONLINE:

*THESE % ARE OUT OF 14.7% POPULATION WHOSE ANSWER WAS NO.

Fig.B2

INTERPRETATION:

It is found that , 36.8% out of 14.7% who did not shop online, believe in touch and feel the
product during purchase, 26.3% was not techno savie. 21.1% they heard, that online
shopping is not reliable. 10.5% of population said that the delivery of product is not
available in their area., 5.3% belives that online shopping is not useful in case of
emergency, thatswhy they don’t shop online.

IF THE ANSWER IS YES, FOR DOING ONLINE SHOPPING THEN ,

*THESE % ARE OUT OF 83.3% OF THE POPULATION WHOSE ANSWER WAS YES,
FOR SHOPPING ONLINE.
7. NUMBER OF TIMES , RESPONDAND SHOPPED ONLINE TILL DATE:

Fig.B3

INTERPRETATION:
35.6 % has shopped more than 20 times, these buyers are most frequent buyers. , 21.8%
buyers has shopped 5-10 times , 10-20 times. And 20.7% has 1-5 times.
8. THE MOST PREFFERED CATOGERY OF THE CONSUMERS:

Fig.B4

INTERPRETATION:
From the above table , the most preffer category is clothing and apperals (39), next is
electronics(20) , then fashion and accessories(15) and the least prefferd categories are ,
groceries(2) , medicine and home decors(1 , 1 each).
9. THE MOST PREFFERED E- COMMERCE SITE BY CONSUMERS:

Fig.B5

INTERPRETATION:

Amazon (84.4%) is the most preferred e-commerce site , 2nd most preferred site is flipkart
(53.3%), then myntra (33.3%), snapdeal and shoppclues(10%),, ajio(6.7%),
limroad(5.6%), naptol(2.2%), tata cliq (1.1%), and others (11.1).
10. MOST PREFFERED TIME PERIOD FOR SHOPPING ONLINE:

Fig.B6

INTERPRETATION:
31% of population prefer to shop on offer season, 29.9 shops anytime, 25.3 %shoppes
according to the need of product , 9.2% shops on festive season, and rest 4.6% purchase
according to their financial condition.
11. MOST PREFFERED PAYMENT MODE:

Fig.B7
INTERPRETATION:
50% OF THE POPULATION PREFFER CASH ON DELIVERY, 16.1% POPULATION
PREFFERS DEBIT CARD AND ONLINE BANKING, 10.3% PTREFFER CREDIT
CARD AND REST 6.9% PREFFFERS TO PAY THROUGH E-WALLET.

12. MOST ATTRACTIVE OFFER:

Fig.B7

INTERPRETATION:

Discount offer is the most attractibe one with 67%, then combo offers with 12 %, credit pont
with 4% , buy one get one free with 3% and least attractive offer is coupon code with only 1%.
13. RESONS: WHY CONSUMER PREFER TO SHOP ONLINE.

*here , the consumer has to mark any 3 options out of all the options , therefore ,
here we are not able to get clear data.

Fig.B8
INTERPRETATION:

Near about 47% of the consumer has marked the reason to shop online because, it is
convenient, 42% do because of better offers, 34% because of availability, 27% for better
price, 26% for more variety , 19% for price comparison,13% for no crowd, 10% preferred
for getting detailed description, 6% for easy of sending gifts anywhere, 5 % thinks that it is
cheaper , and 2% marked for less time taking.
(C) NOW, HERE ARE SOME STATEMENT BASED QUESTIONS TO WHICH THE
CONSUMER HAS MARKED THEIR RESPONS, ON THE BASIS OF HIS/ HER
OPINION AND EXPERENCE .

14. ONLINE PURCHASING IS ALWAYS BETTER IN TERMS OF OFFER.

Fig.C1

INTERPRETATION:

65.5% agree for the above statement , 26.4% neither agree nor disagree, 5.7% strongly agree,
and 2.3% disagree.
15. ONLINE SHOPPING IS ALWAYS BETTER THAN GO AND PURCHASE
SHOPPING .

Fig.C2

INTERPRETATION:

45.3%consumer marked response as neutral i,e they are not agree to the statement nor
disagree to it, 33.7%marked agree as their response , 16.3%states that they are disagree ,
3.5% of the population states that they are strongly agree on the above statement , and
1.2% of the population is strongly disagree.
16. ONLINE SHOPPING WITH THE PASSAGE OF TIME HAS GAINED THE TRUST
OF CONSUMER.

Fig.C3

INTERPRETATION:

62.8% of the population agrees towards the statement , 20.9% has maeked neutral as their
response against the statement , 8.1% were ironically disagree as well as strongly agrees
towards the statement.
CHAPTER 6
FINDINGS OF THE STUDY:

 Majority of the consumer are from, age group 15-25 years, which this segment
forms major target segment for online shopping marketing.

 It is found from the studies that , female prefer most to shop online line rather than
males.

 Most of the youngsters , who are students do online shopping .

 Most of the online shoppers belongs to the segment of ₹ 20000-40000 monthly

income.

 Out of the population of 100 more than 80% people shop online.

 The reason , why some people do not shop online is they believe, in touch and feel.

 Out of the population who marked yes for shopping online, has shopped more than
20 times.

 Clothing is the most preferred category among the consumers to shop online.

 Amazon is the most favourite e commerce site among the consumer.

 People mostly shop in offer season.

 Cash on delivery, is the most preferred mode of payment , while shopping online.

 Discount offer, is the most attractive offer to the consumer to shop online.
 Convenient ,Better offers and better price are the reasons , people shop online.

 65.5% of the population agrees to the statement that “ online shopping is always
better in terms of offer”.

 Only 33.7% of the population agrees to the statement that “online shopping is
always better than go and purchase or offline shopping”.

 62.2% of the population agrees to the statement “online shopping , with the paasage
of time has gain the trust of consumer”.
 RESULT OF THE STUDY:

(ON TESTING THE HYPOTHESIS WE GET THE FOLLOWING RESULTS)

H1 : People are aware of online shopping .

H01 : People are not aware of online shopping.

It is found that 85.5% of the population is aware of online shopping. (from fig.B1) therefore, we
can conclude that people are aware of shopping and here, H1 hypothesis is accepted.

H2: The most important motivating factor, which influenced the online shopping, was
convenience followed by time saving and price..

H02: The convenience followed by time saving and price did not motivate for online
shopping.

From the study and the chart we can say that ; yes , the motivation factor behind the online
shopping is the fact that , it is convenient, timesaving and offers better price. So, here H2
hypothesis is accepted and null hypothesis is rejected. (refer to fig.B8)
H3: Flipkart is the most favorite shopping site of the respondents

H03: Flipkart is the not the most favorite shopping site of the respondents

From the study it was found that amazon with 84.4% is the most favorite site, among the
respondents , not flipkart (48%) , there here, null hypothesis is accepted and H3 hypothesis is
rejected. (refer fig.B5)

H4: People do not face problems during online shopping

H04: People face problems during online shopping

From the study it was found that , most of the people do not face problem while shopping
online, because 85.5% of the population prefer to shop online. And only 14.7% of the following
do not shop online. Therefore, here H4 hypothesis is accepted and null hypothesis is rejected.
CHAPTER 7
 CONCLUSION:
The e-commerce is one of the biggest things that have taken the business by a storm. It is
creating an entire new economy, which has a huge potential and is fundamentally changing the
way businesses are done.

It is believed that electronic commerce will become a huge industry in the coming years and
online shopping is now becoming a significant part of the consumer’s daily life to meet their
never ending requirements in a convenient way. Online shopping is picking up and is becoming a
trend. More consumers are indulging into internet shopping as seen by the research because of
the value proposition it offers to a customer such as convenience, 24x7 shopping, doorstop
delivery, a broad product selection and the ever-expanding range of unique and unusual gift
ideas as well as increased consumer confidence in shopping on the internet is increasing.

The main motivating factor seen during the research was the convenience and customer service
which drives the people to online shopping. As the research suggest that more than half of the
population do online shopping ,and they believes that with the passage of time, online shopping
has gained the trust of consumer,.
REFRENCES / BIBLIOGRAPHY
 Schiffman, L.G., Sherman, E., & Long, M.M., "Toward a better understanding of the
interplay of personal values and the Internet", Psychology & Marketing, 20(2), pp. 169-
186, 2003.

 Solomon, M. R., “Consumer behavior”, New York, NY: Prentice Hall, 1998.

 http://www.gc11.ac.in/wp-content/uploads/2017/02/4research-paper-anupreet-1.pdf

 http://www.scribd.com/document/60448730/A-Study-on-Consumer-Buying-
Behaviour
 ANNEXTURE

Weekly Progress Report

 School of Commerce Management & Research

Week Number: 1

Day Summary of Activity Performed

Monday

Tuesday

Wednesday

17.06.2018 -Introduction in the organization and brief introduction is given about

Thursday
social media marketing and advertising.

18.06.2018 – Planning campaign activity for client and monitoring their social
Friday media account also done research about the some most engaging social media
pages on instagram and facebook .

19.06.2018 - Content writing and creative designing for Mother’s pride school ,
Saturday
aarang.

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Weekly Progress Report

 School of Commerce Management & Research

Week Number: 2

Day Summary of Activity Performed

21.05.2018 – Data compilation of lok sabha elections 2014.and learn its use in
Monday
strategy planning for our political client. Discussion about an NGO GOONJ.

Tuesday 22.05.2018-Data compilation of lok sabha election 2014 of AARANG .

23.05.2018- Data compilation of of lok sabha election 2014 of ABHANPUR AND

Wednesday
KORBA

Thursday 24.05.2018- Editing and correction of compiled data.

Friday 25.05.2018- Editing and correction of compiled data.

Saturday 26.05.2018- coordinate the event KALAM.

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 School of Commerce Management & Research

Week Number: 3

Day Summary of Activity Performed

Monday 28.05.2018-Research of marketing factors and analysis of data compilation.

Tuesday 29.05.2018- Attend client meeting.

Wednesday 30.05.2018-Data analysis and research on tools of marketing.

Thursday 31.05.2018- Topics discussion for project research and analysis of various data.

Friday 01.06.2018- preparation of questionnaire for various topics.

Saturday 02.06.2018- finalisation of questionnaire.

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Remarks from the Company Guide:

 Weekly Progress Report
School of Commerce Management & Research

Week Number: 4

Day Summary of Activity Performed

04.06 2018- went college for some document submission.

Monday

Tuesday 05.06. 2018-analysis of questionnaire and marketing strategy prepration.

Wednesda
06 .06.2018- presentation works
y

Thursday 07.06. 2018-testing questionnaire and kalam event work

Friday 08 .06.2018 – blogging based discussion and kalam work

Saturday 09.06 2018-done with kalam 29 episode at HYATT

th

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 Weekly Progress Report

School of Commerce Management & Research

Week Number: 5

Day Summary of Activity Performed

Monday 11.06.2018- discussion about the methodology of survey .

Tuesday 12.06.2018- questionnaire finalisation.

Wednesday 13.06.2018- sample collection through survey field method at magneto mall.

Thursday 14.06.2018- sample collection through survey field method at magneto mall.

Friday 15.06.2018- sample collection through survey field method at magneto mall.

Saturday 16.06.2018-survey completed, data entry started.

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Weekly Progress Report

 School of Commerce Management & Research

Week Number: 6

Day Summary of Activity Performed

Monday 18.06.2018- data entry of the survey.

Tuesday 19.06.2018- was on leave.

Wednesday 20.06.2018-data entry completed.

Thursday 21.06.2018- data analysis and compilation.

Friday 22.06.2018- testing of hypothesis

Saturday 23.06.2018- results and conclusion.

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 Weekly Progress Report
School of Commerce Management & Research

Week Number: 7

Day Summary of Activity Performed

Monday 25.06.2018- report writing .

26.06.2018- report writing.

Tuesday

Wednesday 27.06.2018- report writing.

Thursday 28.06.2018- leave .

Friday 29.06.2018-- leave .

Saturday 30.06.2018-- leave .

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SCHOOL OF COMMERCE, MANAGEMENT AND RESEARCH ITM

UNIVERSITY, RAIPUR (CHATTISGARH) INDIA