Chapter 3

CHAPTER III
RESEARCH METHODOLOGY
This chapter explained all of the methodologies utilized in analyzing and gathering
the data needed for this paper. This includes the research locale, research design, the
type of sampling technique applied; which all contributed in discerning whether people
are satisfied or dissatisfied with the online shopping service Shopee provides.
Research Design
The researchers will use Quantitative Research wherein the researchers will
analyze the numerical data given with set formulas. According to Bhandari (2020),
quantitative research are findings collected and analyzed that are presented in numerical
form. The researchers will do this method by making a summary of the data and that
includes measures of averages and variability. This study can be made with the help of a
Survey questionnaire, which will gather the data that will be needed. A survey in
quantitative research is a set of questions, usually with fixed responses, that will be
presented to a larger group of samples, a much bigger number than in qualitative
research. (Hellevik, 2019)
Research Locale
The study will be conducted in Our Lady of Fatima University–Valenzuela Campus
wherein the respondents will be the Grade 12 Senior High School students of the said
University because it is convenient for the researchers. Also, we will take respondents
from any strand, as long as they are eligible and consenting to answer the questions the
researchers will ask. In this way, we can ensure that the data collected will be sufficient
for the study.
Research Ethics
The researchers are well-aware that they are responsible for the confidentiality of
their respondents’ answers. This is why we are going to explain to the samples chosen
that whatever information they share is confidential, and will not spread to others. Also,
we will not force people to answer our questions, and they have the right to decline when
we approach or ask for their permission to collect data from them. There will be a consent
form given to the respondents, to ensure that the data they will impart to us are
confidential, and are freely given to the researchers through the respondents’ own choice.
This information will remain between the researchers and respondents only.
The researchers also ensured that the data gathered and analyzed will have no
issues regarding plagiarism. They used citations to credit the original authors when
references were used in the paper.
Lastly, basic moral ethics were implemented with this research paper. The
researchers always looked after their words, so that nothing would be able to hurt the
respondent physically, mentally, or emotionally. They also did not use words that are
harmful or biased towards any person when making the survey questionnaires.
Population and Sampling Technique
A simple random technique is employed to analyze the survey participants at
random. In order to avoid favoritism toward the respondents or the undesirable effects of
the study, respondents were picked randomly. As the name suggests, this is the simplest
method of probability sampling, where samples were picked with each having an equal
chance of being selected (Thomas, 2020). This was used in our study to identify possible
participants who could provide us with experience into their online purchasing
experiences.
There will be one hundred random people that will be chosen as respondents in
this research. They will have to fulfill a criteria. These criteria will determine whether they
are eligible to participate in the research. The following will ascertain if the respondents
will be able to partake in the study: they have to be a Grade 12 Student of Our Lady of
Fatima University–Valenzuela City Campus, of any strand, and have used Shopee at
least once.
Research Instruments
The researchers will use a survey questionnaire as the research instrument for this
study. According to (Check & Schutt, 2012, p. 160) survey research is where a set group
of respondents or samples from a population answer pre-made questions with information
that will be collected by the researchers . The researchers made sure that the survey
questions were comfortable to fill out and reliable. The survey questionnaire is composed
of questions that are connected to the main objectives of this study, which is, to find out
'the Level of Costumer's satisfaction on the online shopping app Shopee. The reliability
of the survey questionnaire was confirmed by the researchers through analysis of the
pertinent questions.
Data Gathering
The research used a Quantitative Research Design, which focuses more on
numerical data. To gather information, the researchers needed to find respondents, in
this case, OLFU Grade 12 Students, who would fill a set criteria. Afterwards, they will be
presented with a consent form, with which they are required to read and approve before
answering the survey questionnaire. The data from selected and eligible participants will
serve as information to be used and analyzed quantitatively based on the level of
consumer satisfaction in online transactions. As stated, information will be obtained using
a survey questionnaire that respondents need to respond honestly.
Data Analysis
The researchers used Descriptive Statistics that provides a simple description and
summary about the data that has been gathered from the one hundred respondents. In
order to further interpret the data, they also used a set formula and a graphical
representation.
This study, since it focuses on the topic of level of customer satisfaction of Shopee
users in the Grade 12 Students of Our Lady of Fatima University–Valenzuela Campus,
uses a pie graph and the percentage formula: % of respondents= F/n * 100, where
F=number of answers in a question

n=number of respondents
%=percentage

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CHAPTER III

presented to a larger group of samples, a much bigger number than in qualitative

research. (Hellevik, 2019)

The study will be conducted in Our Lady of Fatima University–Valenzuela Campus

for the study.

references were used in the paper.

A simple random technique is employed to analyze the survey participants at

of respondents or samples from a population answer pre-made questions with information

The research used a Quantitative Research Design, which focuses more on

numerical data. To gather information, the researchers needed to find respondents, in

serve as information to be used and analyzed quantitatively based on the level of

consumer satisfaction in online transactions. As stated, information will be obtained using

a survey questionnaire that respondents need to respond honestly.

users in the Grade 12 Students of Our Lady of Fatima University–Valenzuela Campus,

F=number of answers in a question

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