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    11 Task Performance 1 - ARG

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    Denden Tindoy Segovia
    The document discusses plans for opening a new restaurant serving food and beverages. It will determine pricing by calculating food costs. The restaurant will be located in a public place for free advertising. It will take advantage of industry trends like delivery and online ordering. The target market is the general public near the location. The restaurant will offer unique menu items and services not provided by competitors to attract customers. Products will be tested with local customers before full launch. The objectives are to create loyal, regular customers and provide a satisfying experience. The targeted market includes families and middle-income individuals. Promotion methods will include deals, specials, and giveaways like calendars and notepads that remind people of the brand daily.

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    11 Task Performance 1 - ARG

    Uploaded by

    Denden Tindoy Segovia
    54 views2 pages
    The document discusses plans for opening a new restaurant serving food and beverages. It will determine pricing by calculating food costs. The restaurant will be located in a public place for free advertising. It will take advantage of industry trends like delivery and online ordering. The target market is the general public near the location. The restaurant will offer unique menu items and services not provided by competitors to attract customers. Products will be tested with local customers before full launch. The objectives are to create loyal, regular customers and provide a satisfying experience. The targeted market includes families and middle-income individuals. Promotion methods will include deals, specials, and giveaways like calendars and notepads that remind people of the brand daily.

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    11 Task Performance 1 -ARG

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    The document discusses plans for opening a new restaurant serving food and beverages. It will determine pricing by calculating food costs. The restaurant will be located in a public place for free advertising. It will take advantage of industry trends like delivery and online ordering. The target market is the general public near the location. The restaurant will offer unique menu items and services not provided by competitors to attract customers. Products will be tested with local customers before full launch. The objectives are to create loyal, regular customers and provide a satisfying experience. The targeted market includes families and middle-income individuals. Promotion methods will include deals, specials, and giveaways like calendars and notepads that remind people of the brand daily.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    54 views2 pages

    11 Task Performance 1 - ARG

    Uploaded by

    Denden Tindoy Segovia
    The document discusses plans for opening a new restaurant serving food and beverages. It will determine pricing by calculating food costs. The restaurant will be located in a public place for free advertising. It will take advantage of industry trends like delivery and online ordering. The target market is the general public near the location. The restaurant will offer unique menu items and services not provided by competitors to attract customers. Products will be tested with local customers before full launch. The objectives are to create loyal, regular customers and provide a satisfying experience. The targeted market includes families and middle-income individuals. Promotion methods will include deals, specials, and giveaways like calendars and notepads that remind people of the brand daily.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Jeremy Orag

    HRS

    PRODUCT INDENTIFICATION:

    The Product – Restaurant for Food and Beverages

     Preparing food and drink orders such as meals, sandwiches, salads and coffee.

    Pricing Structure-

     Before determining the cost of an item we’ll be putting in the menu, we researched
    the price of every ingredient that will go into the dish. We will divide the total food
    cost for the batch by the number of sales units we get out of each batch to calculate
    the food cost per unit.

    Place-

     Setting up a restaurant for food and beverage is ideal. We locate it where it is visible
    to public places for free advertising. Putting up in such place reminds costumers that
    our restaurant exists and they should stop by for a meal sometime.

    MARKET STUDY

    Industry Trends

     Our restaurant will take advantage on industry trends where this includes
    strengthening the online presence, we will offer delivery options since delivery
    increased now during pandemic, we will make our kitchen a ghost kitchen, and
    services such as grab and go but for dine in we will still follow the protocols (social
    distancing).

    Target Market

     Before identifying our target market what we did was identifying first the
    customer’s needs if this is visible in our product. We identify our design, our
    performance, our reliability, being convenient and of course the performance. If
    these all are present in our product it is easy for us to identify our target market
    which is of course the people present in the public.

    Competition Analysis

     When we say competitor it is any company in the same industry that is offering
    same products and services that caters to the same market. Our restaurant is
    confident enough because we will offer our customers something they cannot get
    from our competitors.
    PRODUCT MARKET MATCHING

     As what I’ve mentioned above we will offer our market something that they cannot
    get from our customers. We will keep online engagement high, we will take
    advantage on online reviews, and many other strategies that can attract customers
    and drive sales.

    PRODUCT TESTING

     In our product testing, first we have to find out if there have been similar products
    in the market, and if why they failed. We will also try marketing our food product at
    the local people and see how it performs. We will try selling it couple of months
    before launching it as a local store.

    ------------------------------------------------------------------------------------------------------------------------------------------

    OBJECTIVES:

     To create a sense of loyalty to our market to make them regular customers.


     Providing and satisfying customer experience
     Providing enjoyable food and relaxing atmosphere

    TARGETED MARKET

     Regulars
     Families
     Middle Class Income Levels
     Children, Teens, Youths

    PROMOTION MIX

     We will focus on the outline of our marketing plan that is aligned with the goals of
    our business. This relates to our menu offerings, menu item pricing, location and
    competitive positioning, deals and special promotions.

    METHODS OF ASSESSMENTS

     According to study, 89% of people remember where they received promotional


    products.
    Numerous studies have shown that calendars and notepads are the most effective
    promotional giveaways. The reason for this is that they are used every day, meaning
    that people are consistently being reminded of your brand. Positive results in terms
    of brand recognition can also be achieved by the classic pen giveaway. We will be
    applying this strategies in our restaurants.

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