TITLE OF THE THESES: THIS SHOULD IN

CAPITAL LETTER AND SHALL

NORMALLY BE LESS
THAN 20 WORDS

AIDA RASHIDAH
ASIA e UNIVERSITY
2020
TITLE OF THE THESES: THIS SHOULD IN
CAPITAL LETTER AND SHALL
NORMALLY BE LESS
THAN 20 WORDS

AIDA RASHIDAH

A Thesis Submitted to Asia e University in

Fulfilment of the Requirements for the
Doctor of Philosophy

May 2020

ii
 ABSTRACT

A well-prepared abstract can be the most important single paragraph in a thesis. Most
people have their first contact with a thesis by seeing just an abstract, usually in
comparison with several other abstracts, as they are doing a literature search. Readers
frequently decide on the basis of the abstract whether to read the entire thesis, you
enhance the user’s ability to find it. (2) A good abstract should be accurate, non-
evaluative, coherent and readable, and concise. Henceforth, the abstract of a doctoral
thesis should describe: the problem under investigation, in one sentence if possible;
the participants, specifying pertinent characteristics such as age, sex, and ethnic
and/or racial group; in animal research, specifying genus and species; the essential
features of study method – you have a limited number of words so restrict your
description to essential and interesting features of the study methodology -
particularly those likely to be used in electronic searches; the basics findings,
including effect sizes and confidence intervals and/or statistical significance levels;
and the conclusions and the implications or applications. (3) At AeU, for the doctoral
dissertation, an abstract not exceeding 350 words or 2,450 characters is to be
included--approximately one and one-half pages doubled-spaced. (4) If the thesis is
written in another language, the abstract in that language must be translated into
English language. The English version must appear in a separate page.

Keywords: Digital Marketing, Consumer Behaviour, Customer Satisfaction, SMEs

iii
 APPROVAL

This is to certify that this thesis conforms to acceptable standards of scholarly

presentation and is fully adequate, in quality and scope, for the fulfilment of the
Doctor of Philosophy
requirements for the degree of

The student has been supervised by: [Name] and co-supervised by: [Name]

The thesis has been examined and endorsed by:

Professor Dr. AAA

Position
University
Examiner 1

Professor Dr. BBB

Position
University
Examiner 2

Professor Dr. CCC

Position
University
Examiner 3

This thesis was submitted to Asia e University and is accepted as fulfilment of the
requirements for the degree of Doctor of Philosophy.

………………………………
Professor Dr. FFF
Asia e University
Chairman, Examination Committee
[Date]

iv
 DECLARATION

I hereby declare that the thesis submitted in fulfilment of the PhD degree is my own

work and that all contributions from any other persons or sources are properly and

duly cited. I further declare that the material has not been submitted either in whole or

in part, for a degree at this or any other university. In making this declaration, I

understand and acknowledge any breaches in this declaration constitute academic

misconduct, which may result in my expulsion from the programme and/or exclusion

from the award of the degree.

Name: Candidate Name

Signature of Candidate: Date: 9 May 2020

v
Copyright by Asia e University

vi
 ACKNOWLEDGEMENTS

Usually contain written expressions of appreciation for guidance and assistance from

individuals or/and institutions. The acknowledgements should not exceed 250 words

vii
 TABLE OF CONTENTS

ABSTRACT ii
APPROVAL PAGE iii
DECLARATION iv
ACKNOWLEDGEMENTS vi
TABLE OF CONTENTS vii
LIST OF TABLES ix
LIST OF FIGURES x
LIST OF ABBREVIATIONS xiii

CHAPTER 1 INTRODUCTION 1
1.0 Background of the Study 1
1.1 Problem Statemnet 1
1.2 Objectives 2
1.3 Research Questions 2
1.4 Research Hypotheses 2
1.5 Operational Definitions 2
1.6 Justifications and Significance of the Study 2
1.7 Theoretical Contributions 3
1.8 Practical Contributions 3
1.9 Contribution to Methodology 3
1.10 Structure of Thesis 3

CHAPTER 2 REVIEW OF LITERATURE 4

2.0 Introduction 4
2.1 Cross-Cultural Adjustment 4
2.1.1 Write Your Literature 4
2.1.2 Level 2: Subheading: Review of Literature 4
2.1.3 Level 2: Subheading: Review of Literature 4
2.2 Level 1: Subheading 5
2.2.1 Level 2: Subheading 5
2.2.2 Level 2: Subheading 5
2.3 Level 2: Subheading 6
2.4 Level 3: Subheading 6
2.5 Level 4: Subheading 6
2.6 Level 5: Subheading 6
2.7 Conceptual Framework 6
2.8 Chapter Summary 6

CHAPTER 3 METHODOLOGY 7
3.0 Introduction 7
3.1 Research Design 7
3.2 Population and Sampling 7
3.3 Instrumentation 7
3.4 Validity & Reliability 7
3.5 Data Collection Procedure 7
3.6 Research Ethics 7
3.7 Pilot Study 7

viii
 3.8 Chapter Summary 7

CHAPTER 4 ANALYSIS AND FINDINGS 8

4.0 Introductions 8
4.1 Profile of Respondents 8
4.2 Reliability of Measurements 8
4.3 Descriptive Analysis 8
4.4 Discussion of Findings 9
4.4.1 Research Question 1 9
4.4.2 Research Question 2 9
4.4.3 Research Question 3, and so on 9
4.5 Chapter summary 9

CHAPTER 5 CONCLUSION, IMPLICATION AND

RECOMMENDATIONS 10
5.0 Introduction 10
5.1 Subheading 10
5.2 Subheading 10
5.3 Subheading 10
5.4 Limitation of the Study 10
5.5 Implications of the Study 10
5.6 Recommendation for Future Research 10
5.7 Chapter Summary 10

REFERENCES 11

APPENDICES 12
Appendix A 12
Appendix B 13

ix
 LIST OF TABLES

Table Page
1.1 This is the title of the first table in Chapter 1 xx
1.2 This is the title of the second table in Chapter 1 xx
2.1 This is the title of the first table in Chapter 2 xx
2.2 This is the title of the second table in Chapter 2 xx
2.3 Put the title of your table here xx
3.1 Put the title of your table here xx
3.2 Put the title of your table here xx
3.3 Put the title of your table here xx
4.1 Put the title of your table here xx
4.2 Put the title of your table here xx
4.3 Put the title of your table here xx
4.4 Put the title of your table here xx
4.5 Put the title of your table here xx
4.6 Put the title of your table here xx
4.7 Etc. etc. xx

x
 LIST OF FIGURES

Figure Page
1.1 This is the title of the first figure in Chapter 1 xx
1.2 This is the title of the second figure in Chapter 1 xx
2.1 This is the title of the first figure in Chapter 2 xx
2.2 Put the title of your table here xx
2.3 Put the title of your table here xx
3.1 Put the title of your table here xx
3.2 Put the title of your table here xx

3.3 Put the title of your table here xx

4.1 Put the title of your table here xx
4.2 Put the title of your table here xx
4.3 Put the title of your table here xx
4.4 Put the title of your table here xx
4.5 Put the title of your table here xx
4.6 Put the title of your table here xx
4.7 Etc. etc. xx

xi
LIST OF ABBREVIATION

xii
 CHAPTER 1

INTRODUCTION

1.0 Background of the Study

YOUR TEXT GOES HERE note that this thesis template only serves as a guide for

those writing a masters/PhD thesis. Some things are general to a thesis while others

are optionally. You may choose to omit or add components that are relevant to your

study. You should consult your Supervisor(s) as he/she may have a different

preference. However, you should bear in mind that STANDARDIZATION is very

important in writing a thesis. Therefore, standardise your writing style and format

throughout your thesis

1.1 Problem Statement

Write your problem statement here. The problem may be a gap in the knowledge, or

there is a need to improve something or solve a particular problem. Whatever the

problem is, it should be significant enough to warrant investigations in your study

through focused research.

“Insert Caption” under the “References” tab and select “Table” in the

dropdown list. Click on “Numbering” and tick the “Include chapter number” and

select “period (.)” as separator. When done, click “Update Table” to update the List

of Tables.

“Insert Caption” under the “References” tab and select “Table” in the

dropdown list. Click on “Numbering” and tick the “Include chapter number” and

select “period (.)” as separator. When done, click “Update Table” to update the List

of Tables.

1
1.2 Objectives

The general objectives of this study were (i) AAA, (ii) BBB, (iii) CCC and (iv)

DDD. Below were the specific objectives of this study:

i Write specific objective 1 here.

ii Write specific objective 2 here.

iii Write specific objective 3 here.

iv Write specific objective 4 here and so on….

1.3 Research Questions

Below were the research questions of this study:

i Write your first research question here.

ii Write your second research question here

iii Write your third research question here and so on…

1.4 Research Hypotheses

Below were the hypotheses of this study:

i Write your first hypothesis here.

ii Write your second hypothesis here.

iii Your third hypothesis and so on….

1.5 Justifications and Significance of the Study

Write your justifications and significance of your study here. Some examples include

contributions to theory/ knowledge, practical contributions and contributions to

methodology.

2
1.6 Theoretical Contributions

Below are some theoretical contributions of the study: Write your justifications and

significance of your study here. Some examples include contributions to theory/

knowledge, practical contributions and contributions to methodology.

Write your first theoretical contribution here.

i Write your second theoretical contribution here.

ii Etc…….

1.7 Practical Contributions

Below are some practical contributions of the study: Write your justifications and

significance of your study here. Some examples include contributions to theory/

knowledge, practical contributions and contributions to methodology.

i Write your first practical contribution here.

ii Write your second practical contribution here.

iii Etc…….

1.8 Contribution to Methodology

Write you contributions to methodology here.

1.9 Structure of Thesis

1.1

3
 CHAPTER 2

REVIEW OF LITERATURE

2.0 IntroductionIntroduction start here. This chapter will discuss the materials and

methods used in your study. You should include one or two opening paragraphs here

chapter 2

2.1 Cross-Cultural Adjustment

2.2.1 Write your literature

2.2.2 Aaa

2.2.3 Bbb

printed within the body of the text at the center of the frame and labeled according to

the chapter in which they appear. Thus, for example, tables in Chapter 2 are

numbered sequentially: Table 2.1, Table 2.2.

The label should be placed above the table itself and has the following format

Table 2.1:Table example

Heading Heading
Test Text

2.2 Level 1: Subheading: Review of Literature

To insert label above a table, click “Insert Caption” under the “References” tab and

select “Table” in the dropdown list. Click on “Numbering” and tick the “Include

chapter number” and select “period (.)” as separator. When done, click “Update

Table” to update the List of Tables.

2.3 Level 2: Subheading

4
2.4 Level 3: Subheading
“Insert Caption” under the “References” tab and select “Table” in the dropdown list.

Click on “Numbering” and tick the “Include chapter number” and select “period (.)”

as separator. When done, click “Update Table” to update the List of Tables

“Insert Caption” under the “References” tab and select “Table” in the dropdown

list. Click on “Numbering” and tick the “Include chapter number” and select “period

(.)” as separator. When done, click “Update Table” to update the List of Tables.

2.5 Level 4: Subheading

2.6 Level 5: Subheading

2.7 Conceptual Framework

2.8 Chapter Summary

5
 CHAPTER 3

METHODOLOGY

3.0 IntroductionFigures, like tables are printed within the body of the text at the

centre of the frame and labelled according to the chapter in which they appear. Thus,

for example, figures in Chapter 3 are numbered sequentially: Figure 3.1, Figure 3.2.

Figures, unlike text or tables, contain graphs, illustrations or photographs and

their labels are placed at the bottom of the figure rather than at the top (using the

same format used for tables). If the figure occupies more than one page, the

continued figure on the following page should indicate that it is a continuation: for

example: ‘Figure 3.7, continued’. If the figure contains a citation, the source of the

reference should be placed at the bottom, after the label.

3.1 Research Design

Figure 3.1: Bell curve

6
3.2 Population and Sampling

3.3 Instrumentation

3.4 Validity & Reliability

Example of Table 3.1

3.5 Data Collection Procedure

3.6 Research Ethics

3.7 Pilot Study

3.8 Chapter Summary

7
 CHAPTER 4

ANALYSIS AND FINDINGS

4.0 Introduction4.1 Profile of Respondents

4.2 Reliability of Measurements

4.3 Descriptive Analysis

Video provides a powerful way to help you prove your point. When you click Online

Video, you can paste in the embed code for the video you want to add.You can also

type a keyword to search online for the video that best fits your document. To make

your document look professionally produced, Word provides header, footer, cover

page, and text box designs that complement each other.For example, you can add a

matching cover page, header, and sidebar. Click Insert and then choose the elements

you want from the different galleries.

Themes and styles also help keep your document coordinated. When you

click Design and choose a new Theme, the pictures, charts, and SmartArt graphics

change to match your new theme. Reading is easier, too, in the new Reading view.

remembers where you left off - even on another device. Video provides a powerful

way to help you prove your point.

8
 4.4 Discussion of Findings

To get this landscape

i Insert the SECTION BREAK (NEXT PAGE) into previous page and bottom of the page,

ii Then view click on the PAGE LAYOUT -> Orientation -> landscape.

iii Unlink the page number and delete the current page number

iv Insert the page number back by click on the INSERT -> Page Number -> Page Margin -> Large Left

v Adjust the font to 12pt using TIMES NEW ROMAN

vi Right click and get FORMAT SHAPE -> TEXT BOX and adjust the location of the page and rotate the text

Pagination

i To insert page number simply “Unlink” the page number at DESIGN RIBBON

ii You need to Unlink at 2 places. The page Landscape page itself and the next page of the page

iii Delete the page number at the landscape page

iv Insert the page number back by, go to INSERT -> Page Number -> Page Margins -> Vertical Right -> and adjust accordingly
9
4.5 Chapter Summary

10
 CHAPTER 5

CONCLUSION, IMPLICATION AND RECOMMENDATIONS

5.0 Introduction

5.1 Subheading

5.2 Subheading

5.3 Subheading

5.4 Limitation of the Study

5.5 Implications of the Study

5.6 Recommendation for Future Research

5.7 Chapter Summary

11
 REFERENCES

Please Use reference tools such as Mendeley: Click on the REFERENCES TAB ->

INSERT CITATION (Delete this paragraph)

12
 APPENDICES

Appendix A

Appendix B

13