COMPANY NAME: HeadSpace.

INC
YEAR OF OPERATION: 2023
NAME OF ADVISER: ROBSON MARAMBA
LOCAL JA OFFICE
COUNTRY: ZIMBABWE
 TABLE OF CONTENTS

The Executive Summary

Company Overview and Letter to Stockholders

Department Overview Reports

Financial Performance

Project Management

Company Leadership and Corporate Structure

Company Policies

CSR projects

Review of executive developments

Assessment of future potential

Company Executive Summary

Company name: Headspace. Jaz

Headspace. Jaz is a company that aims to provide effective and innovative services in the
mental health and fitness sector. It started on the 12th of May 2023 and it is under the Junior
Achievement Zimbabwe organisation. Our mission is to revolutionize mental health by
integrating innovative technologies and compassionate care. To empower individuals to
achieve emotional well-being and unlock their full potential through accessible, evidence-based
solutions. We aim to reduce stigma and catalyse positive change in the lives of
individuals and communities worldwide, creating a future where mental health thrives and
everyone can live a life of dignity, resilience, and fulfilment.
Our vision is unleashing potential and transforming futures and we have a talented and
the dedicated team of the board of directors.
We are developing our product portfolio to include a service-providing app for mental health
which is the Echo application. This aims to address the unmet customer needs in the mental
health and fitness field. We also have some projects running which include the profit-making
projects (tuckshop project) and the CSR projects. For us to be able to fund all these projects,
we made sure that all the company members bought shares to become shareholders. With
this lump sum amount of capital, we were able to start all the projects that I have previously
stated.

We are a company that works in line with some unique values which are:
Integrity where we encourage honesty and transparency in the company, Customer first
where we value our target customers’ needs first before ours, Innovation where we
encourage creativity and the embracing of new ideas to drive continuous growth and
improvements, Teamwork where we collaborate effectively in everything that we will be
doing as a company treating each other with respect, empathy, and support. Accountability
where we aim to take ownership of one’s actions and deliver commitments to clients,
Sustainability which mainly focuses on working in a socially responsible sustainable manner,
Excellence striving for excellence in all aspects of business operations from product quality
to customer service. Diversity and Inclusion where we embrace diversity and create an
inclusive work environment since we work with stockholders and a board of directors from all
over Africa, Learning and development where we focus on continuous learning and
professional development to enhance skills and knowledge and lastly and importantly fun
since we are to encourage the mental well-being of our clients, this also allows us to foster a
positive and enjoyable work environment.

We are committed to staying at the forefront of technological innovation and investing in

research and development to ensure that our solutions are cutting-edge. At Headspace. JAZ,
we believe that technology and innovation have the power to transform the mental health field
and improve the lives of people around the world. We are dedicated to harnessing this
power to create a better future for all.

Company Overview
Headspace Inc is a company that aims to provide effective and innovative services in the
mental health and fitness sector. We specialize in developing a product that enhances
efficiency, reduces costs, and improves customer experiences in matters to deal with mental
health and fitness. Our team of experts includes software developers, project managers, and
a board of directors who are dedicated to delivering high-quality solutions that meet the
unique needs of our clients. The company started on the 12th of May 2023 and it is under the
Junior Achievement Zimbabwe Organization Overview:
Our product portfolio includes a mental health and fitness platform that serves to solve the
mission of our company. We are committed to staying at the forefront of technological
innovation and investing in research and development to ensure that our solutions will be
cutting-edge.
At Headspace, we believe that our success is built on a strong foundation of values that
include integrity, innovation, teamwork, accountability, sustainability, diversity and inclusion,
learning and development, and fun. We are dedicated to creating a work environment that
fosters creativity, collaboration, and continuous learning.

Letter to stakeholders
I am pleased to share with you an update on the progress of Headspace. This year, we have
continued to focus on our mission of providing an innovative mental health platform. We
have a set vision of unleashing potential and transforming futures. Our team has worked
tirelessly to develop cutting-edge software solutions that enhance efficiency, reduce costs,
and improve customer experiences.
We are proud to have developed our application to include user registration, fitness
components, and a digital library. We have also continued to invest in research and
development to ensure that our solutions remain at the forefront of technological innovation
or at least amongst top-tier solutions.
Our success is built on a strong foundation of values that include integrity, innovation,
teamwork, accountability, sustainability, diversity and inclusion, learning and development,
and fun. We are committed to creating a work environment mostly of young people that
fosters creativity, collaboration, and continuous learning.
As we look to the future, we remain focused on delivering exceptional value to our clients
and stakeholders. We are excited about the opportunities ahead and look forward to
continuing to work with you to achieve our shared goals. Lastly, welcome to Headspace.

Sincerely,

Promise Mufari
CEO of Headspace

CALVIN DUBE
MARKETING DIRECTOR
2 October 2023

Marketing Report for HeadSpace Company

Introduction:
This marketing report provides an overview of the marketing and sales activities and strategies employed
by HeadSpace Company to promote its services and attract students. The report aims to evaluate the
effectiveness of the current marketing initiatives, identify areas for improvement, and propose
recommendations for future marketing efforts.
Current Marketing Activities:
a. Digital Presence:
HeadSpace has established a strong digital presence through its website and social media channels. The
website, accessible at https://headspace.renderforestsites.com/, provides comprehensive information
about the company's programs and products. The social media channels, including Instagram
(@head_space.ja.co) and Facebook (Headspace INC Company), are regularly updated with engaging
content such as student testimonials, events, and achievements.
Evaluation of Marketing Activities:
a. Social Media Engagement:
Although the social media channels are regularly updated with relevant content, the level of
engagement and interaction with the audience could be improved. To enhance social media
engagement, HeadSpace should encourage students, teachers, and faculty to actively participate in
content creation and share their experiences. This will help foster a sense of community and increase
audience engagement.
Marketing Strategies:
HeadSpace has adopted several marketing strategies to promote its services and attract students. These
strategies include:
a. Social Media Platforms:
The company utilizes platforms such as Instagram, Facebook, and YouTube to advertise its app product.
By leveraging the popularity and reach of these platforms, HeadSpace can effectively target and engage
its desired audience.
b. Referral Marketing:
HeadSpace encourages its current users to refer their friends to the app by offering incentives such as
discounts or free premium features. This referral marketing strategy can help drive user acquisition and
increase brand awareness through word-of-mouth.
c. App Store Optimization (ASO):
HeadSpace focuses on optimizing its app's listing on app stores by using relevant keywords and creating
an attractive app icon and screenshots. This strategy enhances the app's visibility and improves its
chances of being discovered by potential users.
Target Audience and Competitive Advantage:
Headspace’s target audience comprises individuals aged 14 to 35 years. The company's competitive
advantage lies in offering a unique value proposition. HeadSpace takes a holistic approach by combining
fitness, personal finances, and a digital library with personalized content. This comprehensive approach
sets HeadSpace apart from competitors and enhances its appeal to the target audience.
Sales Methods and Customer Service Techniques:
HeadSpace employs various sales methods and customer service techniques to ensure a positive user
experience. These include:
a. Referral Marketing:
The company utilizes referral marketing to encourage users to refer their friends to the app, leveraging
incentives such as discounts or free premium features.
b. Email Marketing:
HeadSpace utilizes email marketing to communicate with users, provide updates, and share relevant
content. This direct communication channel helps build a stronger relationship with users.
c. Search Engine Optimization (SEO):
The company focuses on optimizing its online presence, including its website and app store listings, to
improve visibility in search engine results. This strategy increases the chances of attracting organic traffic
and potential users.
Customer Service Techniques:
HeadSpace emphasizes effective customer service techniques to ensure customer satisfaction. These
techniques include:
Proactivity: Anticipating potential issues and reaching out to customers before they become problems.
Timeliness: Respond to customer inquiries and issues in a timely manner, ideally within 24 hours.
Problem-Solving: Working with customers to find solutions to their issues and offering multiple options if
possible.
Follow-Up: Follow up with customers after their issues have been resolved to ensure their satisfaction
with the outcome.
Conclusion:
In a nutshell, HeadSpace Company has established a solid foundation for its marketing efforts through its
digital presence, local advertising, and various marketing strategies. However, there are opportunities for
improvement in website optimization, social media engagement, and targeted advertising. By
implementing the recommended strategies and addressing the areas for improvement, HeadSpace can
enhance its marketing effectiveness, attract more students, and strengthen its position in the education
industry.
Sincerely,

Calvin Dube
TARIRO PATIENCE MUNGWARI
FINANCE MANAGER
2 October 2023

Financial Report for HeadSpace Company

This comprehensive report regarding the recent sale of company shares conducted by Headspace
Company Finance Manager aims to provide an overview of the financial performance including break
even analysis, capitalisation, total units sold, revenue generated and financial accounts.
The Headspace Company acquired its start-up money through selling the company shares to the
company members. The primary objective of selling company shares was to generate capital for funding
strategic expansion initiatives, meet operational requirements, and strengthen the financial position of
Headspace Company. Each share was going for $2 and every member managed to invest in the
company. The table below is going to give more information of who invested and how much they have
paid.
The Headspace Company managed to raise a total of $ 152.00 capital adding to an amount of 76 shares
bought by the shareholders. The company’s money is safeguarded by Ms Primrose who is Star
Leadership Academy’s accountant for security reasons.
Besides the ECHO application Headspace Company also operates a project of selling candy and freezits.
The financial statements of the project are as follows:

Headspace Company Income Statement for the year ended 31 September 2023

$ $

Sales 100.00

Less Purchases 34.00

Gross profit 66.00

Less operating expenses

Cost of application 55.00

deployment

Net profit 11.00

The main reason for the execution of a candy and freezits project is that it enabled us to raise enough
money to pay for the application deployment and avoid using the money from our shares therefore
countering the loss that comes with doing so.
As of 31 September 2023 the Headspace Company has assets equating up to $81.00 including two
sewing machines and cash in the bank of $11. The company has no liabilities and a total of l$163.00
equity.
For the year ended 31 September 2023, Headspace company generated $66.00 through selling candy
and freezits. $55 was then deducted for our application deployment. The company raised $152 from
issuing stock to investors who bought shares in the company. The expenses of the share amounted $55
which was the application deployment. After deducting all expenses the company has $11 profit.

BUSINESS PLAN OVERVIEW

Headspace JA Company Mission:

Revolutionise mental health by integrating innovative technologies and compassionate care. To
empower individuals to achieve emotional wellbeing and unlock their full potential through accessible,
evidence based solutions. We aim to reduce stigma and catalyse positive change in the lives of
individuals and communities worldwide, creating a future where mental health thrive and everyone can
live a life of dignity, resilience and fulfillment.
Company Vision:
“Unleashing potential, transforming futures”
Target market:
13 to 35 years for the ECHO application
Product:
ECHO mental health application, freezits and repacked marshmallow
Product price:
Subscriptions of $2.00 per month
Product sale goal:
To reach our goal of 100 users logged on the application, each member of the company shall need to
connect at least 4 users on the application.
Employee Wage:
$1.00 per week
Officer wage:
$1.00
(Employees are only to be given wages after our main project ECHO starts generating income)
Product evaluation form
Fixed costs (sweets and freezits project)
Expenses Headspace company

Headspace company employee and officer wages (19x$0.50) per week $9.50

Total fixed cost $9.50

Variable costs

Product HeadspaceCompany

Projected total cost of materials $34.00

Divided by the number of units 100

Material cost per unit $0.40

Price determination
Test price #1 Test price #2

Net price per retail unit $1.50 $1.00

Variable costs

Sales commission $0.15 $0.10

Material cost per unit $0.40 $0.40

Gross per unit $0.95 $0.40

Break even point

Test price #1 Test price #1
 Fixed costs $9.50 $9.50

Divide the gross profit per unit $0.95 $0.40

Break even point 10 units 24 units

Breaking even (ECHO)

The breaking even point for ECHO is logging in of 28 users.
Individual sales goal
Each individual should sell 16 units for freezits and candy and attract at least four people to log in to the
our ECHO application
Group sales goal
All units (candy and freezits) should be sold before 30 October 2023 and a least of 38 users should be
logged in.
Yours sincerely

Mungwari Tariro Patience

Finance Manager

GODFREY-JUNIOR T. NEMBAWARE
PRODUCTIONS MANAGER
2 October 2023

Productions Report for HeadSpace Company

In this current season, the team has accomplished the successful creation of a flagship mobile
application called Echo. Echo is a mental health Application for Android and IOS that revolutionizes
lifestyle and productivity by providing ongoing affordable holistic merges of proven self-care application
features on one dedicated, offline platform you will love. With or without mental problems, Echo is your
go-to solution for personalized mental healthcare that saves your time, money and boosts your personal
growth. It offers the best features inclusive of your fitness, habit tracker, task management and personal
finances management app and will allow you to schedule and make virtual therapy appointments same
day or week with the convenience of accessing all these features on one application in your phone.
Echo primarily focuses on promoting mental health and offers a diverse range of features and services to
its users upon registration and payment of a monthly premium. One of the distinctive aspects of Echo is
its inclusion of a finance tracker, which provides personal financial assistance. Within the application,
users can effectively manage their finances and receive guidance on financial planning. Furthermore,
Echo offers personalized book recommendations based on the user's mood, providing an innovative way
to explore literature and find comfort.
Additionally, the application features a water drinking tracker to ensure individuals maintain proper
hydration by regularly consuming an adequate amount of water. Throughout the day, Echo also provides
quotes that uplift and motivate users, fostering inspiration and motivation. Moreover, the application
offers audio journals, providing individuals with a platform to freely express their thoughts and emotions
without any limitations. In terms of physical well-being, Echo offers a BMI calculator, enabling users to
monitor their body mass index and track their progress towards achieving optimal physical health. The
application also records sleeping hours and breathing patterns, providing insights into sleep quality and
aiding individuals in attaining restful sleep. As the team devoted extensive efforts to the development of
Echo, they have made sure to incorporate a wide range of features to cater to the diverse needs of users,
ultimately promoting both mental and physical well-being. Echo includes a variety of exercises and
workouts aimed at enhancing overall fitness. Echo is an app developed by Headspace that aims to
provide a platform for individuals to find peer support and encouragement while dealing with similar
challenges. It offers a way for users to connect with others who may be going through similar
experiences, fostering a sense of community and understanding. This social support has been shown to
have a positive impact on mental health. One of the standout features of Echo is its direct connection to
psychologists and counselling experts. This feature addresses the hesitation that some individuals may
have when seeking professional support. By providing a direct line of communication with mental health
professionals, Echo aims to make it easier for users to access the help they need. In addition to the app,
Headspace has taken steps to generate income and boost revenue. They have started a small business
selling sweets and frozen food at Star Leadership Academy. The company has set a goal to double
production by October and plans to expand the menu to include potato chips, burgers, and pies. These
income-generating projects are likely aimed at supporting the development and maintenance of the
Echo app and its services.

JENNY GRAZIA MIZERO

HUMAN RESOURCES MANAGER
2 October 2023
Human Resources Report for HeadSpace Company

The company’s leadership:

 Praise Singano: Founder. She is a determined, resilient and visionary young leader. She believes
in the power of collaboration and encourages her team to bring their unique perspectives to the
table. This has fostered a culture of innovation at HeadSpace, where everyone feels valued and
heard.
 Promise Mufari: CEO and co-founder. He is responsible for setting the overall direction and
vision of the company, as well as overseeing the product development and marketing strategies.
He is a visionary leader who inspires his team with his enthusiasm and creativity.
 Jenny Grazia MIZERO: HR Manager. She is responsible for managing the human resources
functions of the company, such as hiring, training, performance evaluation, and employee
engagement. She is a people-oriented leader who fosters a positive and inclusive culture within
the company. She was identified as the HR Manager by the co-founders based on her impressive
emotional intelligence and the love that she cares for the people around her.
 Calvin Dube: Marketing Manager and co-founder. He is responsible for developing and executing
the marketing plan of the company, including branding, advertising, social media, and public
relations. He is a strategic leader who analyses market trends and customer needs and
creates effective campaigns to promote the app. He was identified as the Marketing Manager by
the co-founders based on his experience in digital marketing and his coding abilities.
 Blessful Zvinzveku: Production Manager. She is responsible for overseeing the technical aspects
of the app, such as design, development, testing, and maintenance. She is an innovative leader
who uses her analytical skills to always come up with brilliant new ideas. She was identified as
the production Manager by the co-founders based on her skills of solving complex problems.
 Patience Tariro Mungwari: Finance Manager. She is responsible for managing the financial
operations of the company, such as budgeting, accounting, reporting, and fundraising. She is a
prudent leader who monitors the financial performance and risks of the company and ensures its
sustainability and growth. She was identified as the Finance Manager by the co-founders based
on her good grades in accounting and her experience in working in Tuck Shops.
Ways of motivating its employees:
 Providing them with a clear vision and mission that aligns with their personal values and goals.
 Recognizing them for their achievements and contributions to the company’s success.
 Supporting them with feedback, coaching, mentoring, and learning opportunities.
 Encouraging them to collaborate with each other and share their knowledge and skills.
 Creating a fun and friendly work environment that fosters trust, respect, and camaraderie.
Strategies to achieve our company goals:
 Conducting market research and user testing to understand the needs and preferences of our
target audience.
 Developing a unique value proposition that differentiates our app from our competitors.
 Implementing a lean startup methodology that allows us to test our assumptions, validate our
hypotheses, and iterate our product quickly and efficiently.
 Seeking funding from various sources, such as grants, competitions, and angel investors.
Processes Developed and Improved to Maximize Business Performance:

1. Agile Methodology: HeadSpace adopted agile methodologies in our product development

process. This allowed us to adapt quickly to changes and deliver value to our customers faster.
2. Feedback Mechanisms: The company established robust feedback mechanisms to learn from
our customers, employees, and other stakeholders.
3. Data-Driven Decision Making: By leveraging data analytics, HeadSpace made more informed
decisions that enhance business performance. For instance, we used data to identify trends,
measure the effectiveness of our strategies, and make necessary adjustments.
Company Leadership and Corporate Structure
The leadership at HeadSpace is not just about hierarchy, but about fostering a culture of shared
responsibility and mutual growth. The leaders were identified not only for their individual skills but also
for their ability to inspire and motivate others. They have implemented strategies such as regular team
meetings, open communication channels, and a reward system to recognize outstanding contributions.
Company Policies/Bylaws
The company’s policies are designed to ensure a fair, respectful, and productive work
environment. They are regularly reviewed and updated to reflect changes in the business
environment and feedback from employees. The company also has a strong commitment to
ethical conduct and compliance with all applicable laws and regulations.
HeadSpace CSR Report 2023
HeadSpace is a tech company passionate about making a positive societal and environmental impact,
engaged in various corporate social responsibility (CSR) activities in 2023:
1. Art Therapy Session: Recognizing the importance of mental well-being, HeadSpace organized an
art therapy session for their classmates. This session provided various art materials and
facilitated a group discussion, allowing participants to express their feelings and experiences
through art. The activity was well-received, with participants reporting that it helped them relax
and gain new insights.
2. Cleaning the Classroom: Understanding the importance of a clean learning environment, the
HeadSpace team took the initiative to clean their classroom twice a month. They used eco-
friendly cleaning products, demonstrating their commitment to environmental sustainability.
Their efforts were appreciated by the school staff, creating a more motivated and inspired
teaching environment.
3. Kitchen Duty: To show respect for the hard work of the kitchen staff and promote healthy eating
habits, HeadSpace members assisted in the school kitchen. They helped with washing dishes,
cleaning kitchen appliances, and serving food. This activity not only helped maintain hygiene
standards but also fostered teamwork among the HeadSpace members.
In conclusion, these activities have fostered a sense of community and responsibility among the
HeadSpace team while benefiting their school community. Looking ahead, HeadSpace is excited to
embark on a new project focused on creating reusable sanitary pads. This initiative aligns with our
commitment to societal impact and environmental sustainability, marking another step in their ongoing
journey of making a difference.

Executive Development
 The executives at HeadSpace have shown remarkable growth in their roles. They have learned to
navigate the challenges of running a tech company at a young age, from managing teams to
making strategic decisions. They have learned valuable lessons about the importance of
adaptability, resilience, and continuous learning in today’s fast-paced business world.
 Their experiences have not only shaped the current success of HeadSpace but also laid a solid
foundation for its future. They are now more equipped to handle bigger challenges and lead the
company toward greater heights.
In conclusion, HeadSpace is more than just a tech company; it’s a testament to the power of
young leadership and the potential that lies in every individual. With its strong leadership and
continuous learning culture, HeadSpace is well-positioned for future success.