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    Dabur REport

    Uploaded by

    Navneet Pandey
    During the internship, the intern will work on driving distribution and sales of Dabur's out-of-home beverage portfolio. Key responsibilities include regular market visits, supervising salespeople, addressing retailer queries, and expanding the customer network. The intern will learn about the consumer goods industry, sales and marketing techniques, and develop skills like collaboration, communication, and problem-solving. By observing processes, interactions, and research activities, the intern gains insights. Suggestions for Dabur include continuous innovation, strategic pricing, utilizing customer feedback, and data-driven decision making. The action plan focuses on regular oversight, sales growth, addressing issues, and daily monitoring.

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    © All Rights Reserved
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    Dabur REport

    Uploaded by

    Navneet Pandey
    29 views5 pages
    During the internship, the intern will work on driving distribution and sales of Dabur's out-of-home beverage portfolio. Key responsibilities include regular market visits, supervising salespeople, addressing retailer queries, and expanding the customer network. The intern will learn about the consumer goods industry, sales and marketing techniques, and develop skills like collaboration, communication, and problem-solving. By observing processes, interactions, and research activities, the intern gains insights. Suggestions for Dabur include continuous innovation, strategic pricing, utilizing customer feedback, and data-driven decision making. The action plan focuses on regular oversight, sales growth, addressing issues, and daily monitoring.

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    During the internship, the intern will work on driving distribution and sales of Dabur's out-of-home beverage portfolio. Key responsibilities include regular market visits, supervising salespeople, addressing retailer queries, and expanding the customer network. The intern will learn about the consumer goods industry, sales and marketing techniques, and develop skills like collaboration, communication, and problem-solving. By observing processes, interactions, and research activities, the intern gains insights. Suggestions for Dabur include continuous innovation, strategic pricing, utilizing customer feedback, and data-driven decision making. The action plan focuses on regular oversight, sales growth, addressing issues, and daily monitoring.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    29 views5 pages

    Dabur REport

    Uploaded by

    Navneet Pandey
    During the internship, the intern will work on driving distribution and sales of Dabur's out-of-home beverage portfolio. Key responsibilities include regular market visits, supervising salespeople, addressing retailer queries, and expanding the customer network. The intern will learn about the consumer goods industry, sales and marketing techniques, and develop skills like collaboration, communication, and problem-solving. By observing processes, interactions, and research activities, the intern gains insights. Suggestions for Dabur include continuous innovation, strategic pricing, utilizing customer feedback, and data-driven decision making. The action plan focuses on regular oversight, sales growth, addressing issues, and daily monitoring.

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    © All Rights Reserved
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    Dabur: Real Juices

    Plot no 22 site 4, Maharajpur, Sahibabad Industrial Area Site 4,


    Sahibabad, Ghaziabad, Uttar Pradesh 201010

    Summer Internship Report


    On
    Dabur Real Juices

    Submitted by:
    Navneet Pandey
    Project Topic:
    1. To drive distribution and Value for Dabur Real out of Home (OOH)
    Portfolio
    2. Addition of New Outlets of OOH Brand
    3. Value Targets
    4. Working in FO/2A Distribution market to generate demand and rural sales
    5. Focus on Real Koolerz, Koolerz Pet, Real Pet, Red Fizz

    Introduction
    An internship at Dabur is an opportunity to gain valuable work experience and insights into the
    consumer goods industry, specifically in the field of Ayurvedic products. Dabur is a renowned Indian
    company known for its wide range of Ayurvedic products, including healthcare, personal care, and
    food products.

    During my internship at Dabur, I will have the chance to work alongside experienced professionals
    and contribute to various projects and initiatives. The internship program aims to provide with
    practical exposure to different aspects of the company's operations, allowing to apply knowledge
    and develop essential skills.

    I involved in activities such as market research, sales, marketing, supply chain management, learning
    Drishti and customer relationship management. I will have the opportunity to work on real-world
    challenges, collaborate with teams, and make meaningful contributions to the company's objectives.

    Throughout the internship, I will have access to mentor Mr Shailendra Pratap Singh (SO) and
    supervisor stockist Mr. Rajiv Aggarwal who guide and support me in my learning journey. They will
    provide feedback, share their expertise, and help me to enhance my skills and knowledge.

    An internship at Dabur also offers a chance to immerse yourself in the company's culture and values.
    You will have the opportunity to interact with professionals from diverse backgrounds, build
    professional networks, and gain exposure to the day-to-day workings of a reputable consumer goods
    company.

    Overall, an internship at Dabur provides a platform for me to apply my academic knowledge,


    develop practical skills, and gain industry-specific experience. It can be a stepping stone towards a
    successful career in the consumer goods industry.
    Roles and Responsibility

    • Regular and Timely Visit to Market.


    • Supervision on Sales Man according to the PDA provided.
    • Prompt answers on Margin and Schemes to Retailers and Whole sellers.
    • Communication with other Company Sales Man to get information on what rates are
    they offering the products.
    • Reporting True and Factual Situation about the Market.
    • Expansion of Retail and Wholesale Markets through Outlet addition.
    • Identification of Problems to Retailers.

    Learning

    • Understanding the Consumer Goods Industry: Working at Dabur will give me insight
    into the consumer goods industry, including market trends, consumer behaviour, and
    competition.
    • Practical Application of Marketing and Sales Techniques: I had the opportunity to apply
    theoretical knowledge to real-world scenarios. I also learn in developing marketing
    campaigns, conducting market research, analyzing sales data, or interacting with
    customers.
    • Collaboration and Teamwork: Interning at Dabur will involve working in teams or
    alongside professional salesman and stockist. This experience can teach me how to
    collaborate effectively, communicate with team members, and contribute to collective
    goals.
    • Professional Skills Development: I will have the chance to develop and enhance various
    professional skills, such as time management, problem-solving, communication, and
    presentation skills. I also gain experience in using industry-specific tools and software.
    • Personal Growth and Self-Reflection: Through the internship experience, I will have the
    opportunity to learn more about myself, my strengths, and my areas for improvement.
    Observations
    • Sales Processes: I observe and learn about the various stages of the sales process,
    including lead generation, prospecting, product demonstrations, negotiations, and
    closing deals. I gain insights into how Dabur's sales team approaches each stage and the
    strategies they employ.
    • Customer Interactions: Interning in sales at Dabur, I had the opportunity to interact with
    retailers and wholesalers, customers directly. These interactions can provide valuable
    insights into customer needs, preferences, and purchasing behaviours. I learn how to
    build relationships with customers, address their concerns, and deliver effective sales
    pitches.
    • Market Research: As an intern, I had the chance to observe or participate in market
    research activities, such as analyzing market trends, conducting surveys and studying
    consumer behaviour.
    • Sales Analytics: I had the opportunity to learn about sales analytics tools and
    methodologies, analyze sales data, and draw insights to improve sales effectiveness.
    • Industry Knowledge: I develop a deeper understanding of the consumer goods industry.
    I observe the dynamics of the market, including emerging trends, consumer preferences,
    and competitive forces. This knowledge can be valuable in sales and future career
    pursuits.

    Suggestions
    1. Product Innovation: Continuously invest in research and development to innovate and
    introduce new products that address emerging customer needs and market trends.
    Regularly updating the product portfolio with innovative offerings can attract new
    customers and drive repeat purchases. Product Innovation: Continuously invest in
    research and development to innovate and introduce new products that address
    emerging customer needs and market trends. Regularly updating the product portfolio
    with innovative offerings can attract new customers and drive repeat purchases.
    2. Strategic Pricing: Conduct pricing analysis to ensure that the pricing strategy aligns with
    market demand and customer expectations. For example Dabur Ghee price are very high
    as compared to their competitors.
    3. Customer Feedback and Continuous Improvement: Actively seek and incorporate
    customer feedback to improve products and services. Regularly analyze customer
    satisfaction metrics, conduct surveys, and engage in social listening to understand
    customer sentiment and identify areas for improvement.
    4. Data-driven Decision Making: Utilize data analytics and market research to gain insights
    into consumer behavior, market trends, and sales performance. Leverage data-driven
    decision-making to identify growth opportunities, optimize marketing strategies, and
    allocate resources effectively.

    Action Plans

    • Ensuring Regular and Timely visit to the Outlets.


    • Supervision on Bill Cuts, Sales Value, new outlets.
    • Prompt answers to Retailers on the Margins and Schemes provided by each product that
    come under Beverages Division of Dabur.
    • Well aware of the Margins and Schemes provided by the Competitors.
    • Working upon the possible solutions to the problems with the Sales Officer
    (replacement/Expiry of Products, High Cut rate in Stock Delivery, Delay in Stock Supply to
    the Outlets etc.)
    • Chemist and general store 1 lit. scheme must be same - 16.66% & chemist 21.66%.
    • Ensuring daily track on the Brands that we are selling under Beverages Segment, daily
    track on Sales man report of three stock points, and daily track of Business that three
    stock points are undertaking.
    • Rate issue in wholesalers price and stockist salesman price that must be overcome.

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