The 33M Challenge
The 33M Challenge
The 33M Challenge
Challenge
Learn The Secrets Behind The $33 Million Sales Script!
Workbook
AGENDA
DAY 1 : Psychology of Selling
Remove the guesswork out of every sales call… and learn the psychology of
selling to the new era buyers… so closing deals becomes a more
predictable process. Including… the triggers that make prospects want to
open up to you, go below the surface, and tell you what their REAL problems
are! .
All selling is, is CHANGE. Whether your prospects want something better, or are trying to escape
pain, its all about change. Only thing is, your potential customers don’t like change (even though they
say they do.) Today you’ll learn three steps to get your prospects to WANT to change. After which,
you’ll be set up to sell to even the most cautious, skeptical and sophisticated buyers.
Step #1
Become a p____________ f____________ and p____________ s____________, not a
p____________ p____________ .
the c________________ .
3 Forms of communication:
Era #1 form of Selling : ‘We are the least persuasive when…
Example:
Prospect: “Why should we go with you? We already use _________ why should we go
with you?
”
Or...
Let’s say its an A-Type hard-core personality that is just not wanting to
open up to you…
Or...
Or...
Or...
Let’s go back to the same scenario, but we’ll focus now on the end of the call:
Remove: __________________________________________________________
__________________________________________________________________
Instead, say: _______________________________________________________
__________________________________________________________________
An objection is only a concern your prospect has. It’s not a rejection of YOU. Now is not the time to
react... but unfortunately most sales people do exactly that: REACT to an objection. Today you’re
going to learn how to avoid slipping into automatic “objection handling mode” like a robot – and
instead effectively eliminate any objections you get, the NEPQ way.
NEPQ Solution Awareness Question: “Walk me back… when you say they
_________________________________
__________________________________what ___________________________
________________________________________________________________ ?
Prospect: ”Yeah, I guess there were some I saw that said they were.”
___________________________________________________
You: “So if other people were getting results, what you do feel held you back
from having success like they were?”
[ Now, most will start to view in their mind that maybe it was _______________
_________________ ! ]
STEP #1: __ __ __ __ __ __ __
Understand exactly ________________ their ________________ is, and why they
Have that ________________ .
• WOAH, you’re______________________________________________________
___________________________________________________________________?
Like if they say: “I just have some concerns about what’s in the contract?”
Or,
“What’s behind that just so I understand?”
Pro Tip: Any time a prospect gives you an emotional word, like ‘frustrated’
‘concerned’ ‘stress’ ‘annoyed’ ‘pressure’ ‘tension’ ‘worried’ you can just repeat back the
Emotional word and watch how they go below the surface.
Here’s an example:
Prospect: “Well, another company I am looking at is 10% cheaper for the same product.”
Do you see how that works?
STEP #3: __ __ __ __ __ __ __
You’re then going to ask them how they see themselves ____________________
_________________ is, and ________
________________ ________ ____________________ .
• Suppose __________________________________________________________ ?
• What if ____________________________________________________________ ?
• What if ____________________________________________________________ ?
Re-Word it to say :
THE PRICE / MONEY OBJECTION: “We don’t have money for this”
Prospect: “We like your product, but at this time we just can’t afford it.”
NEPQ Salesperson:___________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
[If you have asked the right questions in the conversation, they will always say ___________ .]
NEPQ Salesperson:___________________________________________________
___________________________________________________________________ ?
Prospect: “Well, we like it… but we just don’t have the money for it.”
.
NEPQ Salesperson:___________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________ ?
NEPQ Salesperson:___________________________________________________
___________________________________________________________________
___________________________________________________________________ ?
[Here you just fill in the __________________ ___________________ they said they wanted.]
NEPQ Salesperson:___________________________________________________
____________________________________ [repeat back what they said they wanted]?
[Then say:]
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________ ?
NEPQ Salesperson:___________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________ ?
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
_______________________ [a better way of saying, “What do you want to think about?”],
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________ ?
Notes:
Prospect: “Can you send me some references from other clients you have?”
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
____________________________________________________________________ ?
Or,
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________ ?
Prospect: “Well, I would probably just call them tomorrow afternoon if that works?”
Prospect: “We were doing some research over the weekend and saw your company
has some bad reviews.”
NEPQ Salesperson:___________________________________________________
___________________________________________________________________ ?
Prospect: “Well, there were some people saying some bad things about your company.”
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
___________________________________________________________________ ?
Prospect: “Well, I think some were clients, but not quite sure if they all were.”
.
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
____________________________________________________________________
___________________________________________________________________ ?
Prospect: “Well, not quite sure, but there were probably 10-15 or so we saw.”
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
Prospect: “Well yeah… they blame the company, I mean we have clients like that complain
too; so thanks for clearing that up with us.
Prospect: “I’m really busy right now; can you just send me a proposal? And I’ll get
back to you if we are interested.”
Prospect: “Well, I’m just trying to see if we have the budget for your program / XYZ product
or service.”
NEPQ Salesperson:___________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
________________________________________________ . For example, what type of…”
[You would start by asking a few situation questions to find out their present situation.]?
NEPQ Salesperson:___________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
Prospect: “I’m really busy today, can you just send me some information to my email
and I’ll get back to you?”
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
____________________________________________________________________
___________________________________________________________________ ?
Prospect: “Well, I’m looking to see how your XYZ product could… ”
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
____________________________________________________________________
[now you simply start going through the engagement stage with your first situation question. It’s a
very natural way to go from just sending some information to helping the prospect uncover their
problems and to start to engage with you.]
THE ‘DO IT MYSELF’ OBJECTION: “I’m going to try and do this myself.”
Notes:
Prospect: “This is really good, but I think I’m just gonna try and do this on my own and
see how it works.”
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
_________________________________ [repeat back what they said they wanted]… ?
Prospect: “This is good, but I think I’m just going to try and do this on my own and… ”
See what happens.”
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
NEPQ Salesperson: “do you feel like you know how to determine if those_________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
NEPQ Salesperson: “…do you feel like you know how to do all that so you don’t____
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
Prospect: “Well not really, I guess I could try and figure it out.”
NEPQ Salesperson: “So if you don’t know how to do all that, how much money____
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
NEPQ Salesperson: “Well you tell me, which is more risky? Is it more risky to get the
Funding together, put __________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
______________________________________________… Which is more risky?
Prospect: “Can you call me back? I’m too busy right now.”
My number is _________________________________________________________
____________________________________________________________________
____________________________________________________________________
_____________________________________________________available for you ?
Notes:
Prospect: “I can get back to you sometime later in the week probably.”
NEPQ Salesperson:___________________________________________________
Now, if they don’t call back at the scheduled time, you wait two minutes (so it doesn’t look like you
were waiting by the phone) and you call them :
NEPQ Salesperson:___________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
[Then go into asking connecting questions!]
THE ‘I NEED TO PRAY ABOUT IT’ OBJECTION: “I need to pray about it”
Prospect: “This is a big decision for us, and we really need to pray about it.”
____________________________________________________________________
____________________________________________________________________
Prospect: “I feel we just need to pray about this because it’s a lot of money and we’re
Just not sure we have the budget for it.”
_____________________________________________________________________
[repeat back what they said they wanted.]”
Notes:
No. I haven’t seen your sales script or framework… I’ll bet great odds though that it’s working against
human behavior, not with it. Most sales processes today don’t align with human psychology. They go
against how people are best persuaded and make decisions. They also create the very rejection
responses we hate, yet we’re told to have a thick skin because “this” IS sales!” Today ALL of this
changes. You’ll learn what actually WORKS, and the neuro-emotional persuasion questions that have
changed the game of sales for me - and thousands of NEPQ students.
___________________________________________________________________
___________________________________________________________________
Or,
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
CONNECTING QUESTIONS: Takes the focus off you and puts it on them.
These questions also involve your prospect and their ideas which causes them to
emotionally
attach themselves to solving their problem - and doing that with you.
TRANSITION QUESTIONS: help you naturally transition into going over how your these
solution will help them solve their problems.
PRESENT YOUR SOLUTION: Tell them how your solution is going to help them solve the
Specific problems they raised.
COMMITTING QUESTIONS: Help your prospect commit and take the next step to
Purchase your solution, and do it now - not later.
Experience the demonstration of the NEPQ $33m Sales Script unleashed at full steam.
NOTES :
Time to help you put together your own script by applying everything we’ve learned in Day 1, Day 2,
Day 3, and Day 4.
NOTES :