Scribd Logo
Upload

Welcome to Scribd!

  • 94 views

    Retail Assignment RenzJanuary

    Uploaded by

    HoneyPotGameing d (HoneyPotGaming)
    This document contains responses to marketing questions from a student. 1) The consumer buying process does not end with purchase, as buyers evaluate the product and their experience provides opportunities for after-sales service. 2) Retailers can identify opportunities by understanding how external factors like season, occasion, culture and economics influence demand. 3) Instant recipe mixes target students and workers for lunch, selling convenient home meals through restaurants near schools and work.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Retail Assignment RenzJanuary

    Uploaded by

    HoneyPotGameing d (HoneyPotGaming)
    94 views3 pages
    This document contains responses to marketing questions from a student. 1) The consumer buying process does not end with purchase, as buyers evaluate the product and their experience provides opportunities for after-sales service. 2) Retailers can identify opportunities by understanding how external factors like season, occasion, culture and economics influence demand. 3) Instant recipe mixes target students and workers for lunch, selling convenient home meals through restaurants near schools and work.

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains responses to marketing questions from a student. 1) The consumer buying process does not end with purchase, as buyers evaluate the product and their experience provides opportunities for after-sales service. 2) Retailers can identify opportunities by understanding how external factors like season, occasion, culture and economics influence demand. 3) Instant recipe mixes target students and workers for lunch, selling convenient home meals through restaurants near schools and work.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    94 views3 pages

    Retail Assignment RenzJanuary

    Uploaded by

    HoneyPotGameing d (HoneyPotGaming)
    This document contains responses to marketing questions from a student. 1) The consumer buying process does not end with purchase, as buyers evaluate the product and their experience provides opportunities for after-sales service. 2) Retailers can identify opportunities by understanding how external factors like season, occasion, culture and economics influence demand. 3) Instant recipe mixes target students and workers for lunch, selling convenient home meals through restaurants near schools and work.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    JAN BERNADETTE S.

    ALEJANDRO
    BSBA MM 2-2
    Hands-On Marketing

    1. Does the consumer buying process end when a consumer buys some
    merchandise? Explain your answer.
    - No, the consumer buying decision doesn’t end when consumer a consumer buys
    some merchandise because, it is just the beginning of it because buyers tend to
    evaluates how well the product works and also how well is it exceeds the
    expectations set by the marketing and sales process. This offers the seller an
    opportunity to provide excellent after-purchase services to the buyer by staying in
    touch with their customers, getting their feedback, continuously communicate
    with the buyer asking for his/her experience of the product.
    2. How can a Retailer make use of the External factors in identifying attractive
    and declining market opportunities? Cite at least three factors and identify
    opportunities from which a retailer can take full advantage.
    - retailers can identify it by identifying the demands of the product in every external
    factors. A retailer may be able to predict demand for a product simply by understanding
    the occasions, seasons, and moods of each person in a specific month, such as December,
    where the demand for Christmas trees, Christmas presents, fireworks, is high. By
    assessing a person's culture, peer groups, family, and economic class, they can use it to
    their advantage by giving alternatives that the people can buy for lower prices. By
    determining the demand for a product in every external factor, retailers can identify
    opportunities that they can fully utilize.

    3. Describe the consumer market for instant recipe mixes (e.g., caldereta, afritada,
    kare-kare, etc.) using the Scope of consumer analysis relative to the Seven O’s of
    the marketplace as discussed in this module.
    Occupants – Students and workers.
    Object – Caldereta, afritada, kare – kare, etc.
    Objectives – A homey food for a tiring day
    Organizations – Chef, Seller, Staff
    Operations – lunch time is the ideal time for instant recipe mixes
    Occasions – 11:00 – 12:00 of the afternoon/lunch time.
    Outlets – Restaurants nearby the school and workplaces.

    4. Find an example of a print advertisement that reflect (a) a Filipino Lifestyle and
    (b) targeted at a particular segment. How effective do you think it is in terms of
    achieving its objectives? Why.

    We all know that rice is a staple food for us filipinos. Unli rice is so popular in our
    country because It can fill the stomach of a family with 10 children even by just adding a
    little sauce or soup to it or even if you just have 1 meat you can already fill your stomach
    with the help of unli rice. By this segment, people will most likely to eat in this type of
    restaurants that offer this segment. It will increase their popularity, sales, and they will
    get more loyal customers because of this.

    5. Citing a product of your choice, describe how you undergo in the different stages in the
    buying decision process.

    Stages in the buying decision process for Smart Watch

    - Problem Recognition stage


    It can be a bit expensive than ordinary watch. You also need to charge it for it to work.

    Information search
    -Internal Search – Smart watch that can notify you about the news, and notifications so that
    you will not pull out your pone many times just to be inform.

    -External search – small, sturdy, and classy looking smart watch.

    Alternative Evaluation
    Apple watch - expensive and not affordable for a student like me.
    Huawie Smart Watch- I don’t like the design very much and it doesn’t support third-party
    apps.
    Haylou Smart Watch- affordable price, light weight, classy design, and have many features that
    I like.

    Purchase Decision
    -I choose haylou smart watch because it has a reasonable price and it gives you the service you
    need.

    Post Purchase Evaluation


    -After deciding on buying haylou smart watch, I am truly satisfied with it because it meets my
    expectations and it really proves their claim that it is comfortable and easy to use. Because of the
    quality and affordable price, I will most likely to buy again especially that they sell more
    different smart watches that you can pick.

    You might also like