Investing For A Better World
Investing For A Better World
Investing For A Better World
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INSTITUTIONS IN SOCIETY
Governments can contribute to economic development and the overall well-being
of citizens. But governments are not responsible for every aspect of social organiza-
tion. People interested in public policy need a way to conceptualize broader social
organization and the role of government within it. An institutional perspective
is helpful. Institutions are sets of rules that structure how we interact in various
social settings. Institutions help groups overcome collective action problems be-
cause they guide our behavior in given situations. Institutions reward actions con-
sistent with desired social outcomes and punish undesirable actions. Institutions
show themselves through organizations and the behavior of individuals and groups
within those organizations. Long-standing examples of institutions include fami-
lies, schools, professions, businesses, and sports.
Institutions in Society 7
Rules can seem arbitrary. Consider driving. In the United States and Europe,
everyone drives on the right-hand side of the road. In the United Kingdom and
Japan everyone drives on the left-hand side. Once these rules are established we
must follow them to avoid trouble. Other road rules make it explicit how we are
to operate an automobile in a given jurisdiction. After taking exams to get a li-
cense, we are able to internalize the rules of the road. Soon, we are driving along
the highway, doing everything right and hardly thinking about it. Following
the rules keeps us safe, keeps other drivers safe, and allows us to focus on other
things—like our plans upon reaching our destination. Driving rules facilitate
well-coordinated collective action. Ultimately, that is the goal of all institutions.
By structuring actions and reinforcing acceptable behavior, institutions sup-
port human development, freedom of action, and creativity. Institutions also es-
tablish stability. In various social settings, rules typically place certain behaviors off
limits. Yet this inhibition of freedoms opens space for people to get along, work
together, and improve the quality of their lives.
The literature on institutions explains that well-functioning structures of gov-
ernment are required to support and shape other institutions in society.5 Elinor
Ostrom’s influential studies of voluntary efforts to establish institutions high-
lighted the importance of shared interests, monitoring, and credible sanctions in
the management of common resources among small groups.6 However, this work
also made clear that voluntary collective action becomes hard to maintain with
growing numbers of people. Government involvement becomes necessary. With
their powers to control resources and structure individual actions, governments
enable massive scaling up of mutually beneficial, coordinated action.
GOVERNMENTS AS INSTITUTIONS
Governments themselves are institutions that set the terms upon which other in-
stitutions in society operate. They do not usurp other institutions. Rather, they
establish rules about the nature and scope of the decisions that nongovernmental
entities might make. When governments serve in this role, disputes become in-
evitable. For example, when governments make rules about employment condi-
tions, tensions arise between representatives of governments and representatives of
GOVERNMENT STRUCTURES
AND POLICY MAKING
When studying governments and policy making, we should begin by consider-
ing the jurisdiction. A jurisdiction can be a nation, state, city, or school district.
Through history, many jurisdictions have established forms of government that
serve to develop, adopt, and enforce public policies. We are most familiar with
democratic forms of government. Here, the basic arrangements are the same across
POLITICAL PARTIES
Under representative democracy, roles emerge for political parties. Political party
loyalties influence legislators’ positions on particular policy proposals, just as they
shape candidates’ positions during election campaigns. Political parties have his-
torically served the function of summarizing and signaling basic information about
a candidate for office. If a candidate is a member of the Democratic Party rather
than the Republican Party, this membership is assumed to convey the candidate’s
positions with respect to, among other things, the role of government in society,
the level of taxation that is reasonable, and tolerance of income inequality. The role
of political pressure on public policy making will be discussed in greater depth in
both Chapter 2 and the Applications chapters.
THE LEGISLATURE
Public policy is generally formulated, debated, and approved in the legislative arm
of government. Relevant legislatures are given names like the US Congress, the
Wisconsin State Assembly, the California State Legislature, and the UK Parlia-
ment. Proposals for policy change are presented to the legislative body for con-
sideration. If the jurisdiction is large, it is likely to have a legislature with a large
number of representatives. It is impossible for all members of large legislatures to
be fully briefed on all policy issues. Therefore, many legislatures have elaborate
committee systems. These allow committee members with specific knowledge to
efficiently consider policy proposals. They can then recommend to the main legis-
lative body proposals they deem appropriate.
THE JUDICIARY
The judiciary is the branch of government that interprets legislation and tests its
correspondence with the broader body of established law within a jurisdiction.
Often, these responsibilities entail testing new laws against the provisions of the
relevant constitution, to determine their fidelity to constitutional intent. The
THE EXECUTIVE
The executive of any government tends to comprise the leading political figure in
the jurisdiction and his or her cabinet colleagues. In the United States, the execu-
tive is the president, supported by the vice president and various appointed cabinet
secretaries. The cabinet secretaries preside over specific U.S. government depart-
ments. At the state level in the United States, the executive is the governor. At the
city level, the executive is the mayor.
Across all democratic jurisdictions, the executive guides and controls the
bureaucracy—the major “doing” part of government. Proposals for new public
policies or for policy change often come from the executive. Policy proposals the
executive sends to the legislature tend to be backed by evidence gathered, analyzed,
and presented from units within the bureaucracy. Given its size and importance
to making public policy happen, the bureaucracy is often portrayed as a separate
branch of government, reporting to the executive.
• When individuals receive good schooling, the odds are raised that they will
go on to be productively employed, taxpaying citizens who make limited de-
mands on government services.
• Health care policies that encourage preventive care are known to reduce the
risks that individuals’ health will decline and require expensive, publicly sub-
sidized medical interventions later in life.
• Effective systems of criminal justice can reduce the risk that juvenile deviants
will fall into lives of crime punctuated by prison time. Keeping people out of
prison can save a lot of taxpayer money.
These are just three examples of how treating public policies as investments can
reduce subsequent demands on government spending. This focus on investing
today to make savings tomorrow represents only the most direct claim for why
an investment perspective matters. More importantly, people who benefit from
a good education, who experience good health, and who live within the law have
high-quality lives. Their education, good health, and good citizenship allow
them freedoms and opportunities they would otherwise miss. The experience of
living a good life is impossible to quantify in any simple fashion. Still, everyone
benefits when as many people as possible are enabled to live well. Good public
policy can produce that result, as the discussion of the value of higher education
in Case Study 1.2 illustrates.
The discussion in Case Study 1.2 shows how we can use the investment per-
spective to assess specific public policies. The example exhibits the five major
steps to treating public policies as investments, which we will discuss in detail in
Chapter 3.
Source: The methodology underlying the figures presented here is reported by Anthony P. Carnevale, Stephen J. Rose, and Ban Cheah,
The College Payoff: Education, Occupations, Lifetime Earnings (Washington, DC: Georgetown University Center on Education and the
Workforce, 2011), p. 3, Figure 1.20
These five steps form the core of the Policy Investment Checklist, a unique tool for
policy analysis introduced in Chapter 3 and consistently applied throughout the
Applications chapters.
SUPPORTING EFFECTIVE
NONGOVERNMENTAL INSTITUTIONS
Through the rules and structures they develop and maintain, governments do a
lot to support nongovernmental institutions in society, such as the family and the
marketplace. Given the powerful role that governments can play in supporting
institutions, it is often government that people turn to when they seek to promote
institutional change. Indeed, many public policies are governmental efforts to
reform and improve the workings of the broader set of societal institutions. For
example, governments frequently use regulations to promote desirable actions by
businesses and individuals—a topic we return to later in this chapter.
PROMOTING EFFICIENCY
Most people agree that we live in a world of scarce resources. However, because
of human discovery and innovation, over time we have been able to improve the
use we make of the resources we have. For example, advances in medical knowl-
edge have extended life expectancies—allowing people both to enjoy more years
of good health and contribute more to the lives of those around them. Discoveries
PROMOTING SUSTAINABILITY
The environmental movement, manifest in the actions of various interest groups
across many countries, has changed how people think about human activity and its
broader impacts. Increased knowledge of how atmospheric emissions contribute to
global warming and of how consumer and industrial waste pose ongoing hazards
has prompted governments to encourage sustainable development. Sustainability,
or the ability to endure indefinitely, has become a significant consideration across a
range of commercial, environmental, governmental, and household activities. Gov-
ernments have tended to spearhead actions on the part of others by introducing
new regulations, taxes, fees, subsidies, and other incentive schemes. In promoting
sustainability, governments commit to related goals, including encouraging envi-
ronmental protection and the use of renewable energy sources.
POLICY INSTRUMENTS
THAT GOVERNMENTS USE
Over centuries, governments have developed increasingly sophisticated means of
structuring interactions in society and promoting continuous social and economic
advancement. Here, we review contemporary policy instruments falling into seven
categories: (1) market making, (2) taxes, (3) subsidies, (4) regulation, (5) direct
service supply, (6) funding and contracting, and (7) information provision and 17
social marketing.16 Governments often devise policy responses to specific problems
that combine two or more of these instruments. This approach makes sense since
all policy instruments have strengths and weaknesses. Given any specific context,
combining complementary instruments can generate better overall outcomes than
relying on a single instrument would.
TAXES
All governments impose taxes; nobody enjoys paying them. By doing so, we give
up spending and consumption options. Governments know that imposing taxes
will make them unpopular. They also know that citizens will look for ways to avoid
paying taxes. Thus, governments must take great care when imposing taxes, so that
they attain their anticipated goals without creating other distortions in society.
There are two main reasons why governments impose taxes: raising revenues
and influencing behavior.
1. Raising Revenues Governments use taxes to raise revenues that fund all
their other activities. Taxes make it possible for governments to develop policies
and manage their organizational structures. Taxes come in many forms, including
taxes on income, businesses, sales, and property, and fees for services. The most im-
portant aspect of revenue-raising taxes is that they need to have limited impact on
the behavior of citizens. If income taxes were to reduce work incentives, or to lead
people to hide their true amount of income, it would be difficult for governments
to achieve stable, predictable revenues. The general insight that emerges here is
that governments should try to avoid imposing taxes at levels that most citizens
perceive as unfair or onerous.
SUBSIDIES
Governments provide subsidies, or cash transfers, to citizens, nonprofit organiza-
tions, and businesses. A subsidy occurs whenever an individual or entity receives
cash from the government that is not a payment for service. Subsidies can also
come in the form of service provision. For example, people may receive a service at
REGULATION
Governments can improve the well-being of all members of society by guiding the
behaviors of individuals, families, nonprofit organizations, and firms. They often
impose sets of rules, referred to as regulations, defining what is considered appro-
priate behavior. Government regulation comes in three main forms.
INFORMATION PROVISION
AND SOCIAL MARKETING
The quality of human decision making is influenced both by the information that
people have to base their decisions on, and by their abilities to effectively process
that information. To a significant degree, efforts to carefully present information
to people compensate for lack of understanding. Therefore, the quality of infor-
mation and the effectiveness of its presentation are vital keys to promoting good
social outcomes. Governments engage in a variety of efforts to support improved
decision-making on the part of citizens.
It is common for producers to have more information about their products
than average consumers. This informational difference need not be a problem
unless the producers are tempted to use it to their advantage. Producers often
recognize the value in sharing product information with consumers. But to help
INDICATORS OF WELL-BEING
The public policy choices that governments make can significantly affect the
well-being of their citizens. When people feel safe, are protected from ill health,
are well educated, and have good access to transport systems, they are better able to
contribute to social activities and make economic contributions through paid work.
Indicators of Well-Being 31
Sources: GDP per capita: The World Bank Data, 2015, http://data.worldbank.org/indicator/NY.GDP.PCAP.PP.CD; Human Development
Index, 2015: United Nations Development Programs, Human Development Report, 2015; Social Progress Index, 2016: Social Progress Index
Report, 2016.
Note: The GDP values reported in the table have been adjusted to take account of differences in living costs across countries.
a
PPP = purchasing power parity. bCalculated by the author. cMax = 1.000.
Indicators of Well-Being 33
CHAPTER SUMMARY
This chapter has introduced the purpose and nature of public policy. Public pol-
icies are defined as the rules governments enforce and the actions they take in so-
ciety. They are forms of collective action that establish an orderly and productive
society. The separation of powers among the legislature, the judiciary, and the
executive often makes it difficult for policy makers to introduce policy changes.
Long-standing ways of doing things and particular political conditions also serve
to inhibit policy change. Further complications to policy development arise in fed-
eral systems of government because of questions over where authority should lie in
making public policy.
Although governments can do a lot to improve the well-being of their citizens,
they must work effectively with other institutions in society. Families, businesses,
and community organizations all play vital roles in the good society. When govern-
ments do not adequately align actions among these different institutions, they may
not realize their policy goals.
This chapter has also introduced the key theme of this book—that public pol-
icies are investments. Well-designed public policies contribute to the good func-
tioning of society and the economy. They establish the foundations upon which
individuals and whole societies can flourish. In contrast, poorly designed and im-
plemented policies can create a drag on society, holding everyone back.
After establishing the broader context for government and policy making, the
chapter reviewed common goals of public policy, including the promotion of civil
rights. Discussion included the work of policy analysts, and the policy instruments
that governments use. As people interested in public policy, it is crucial that we
understand why governments do what they do, and recognize the tools they use to
change institutional arrangements and human behavior.
The chapter ended with a review of several indicators of well-being. The
public policy choices that governments make affect their citizens’ quality of life.
The massive variation in indicators of well-being across countries suggests there is
great potential for governments to productively apply existing knowledge of what
works in the development of sound public policies in the future.
KEY TERMS
Aversion behavior Federalism
Centers for Disease Control and Rule of law
Prevention (CDC) Sustainability
Public policy Market making
Investment perspective Excise taxes
Collective action Subsidy
Institutions Unemployment insurance
Jurisdiction Unemployment benefit
Direct democracy Regulation
Representative democracy Deregulation
Legislature Structural reform
Judiciary Technical lock-in
Executive Direct service supply
Bureaucracy Service delivery
Interest groups Gross Domestic Product (GDP)
Lobbyists Human Development Index (HDI)
Think tanks Social Progress Index (SPI)
WEBSITES
• The Organization for Economic Co-operation and Development is a
Paris-based think tank, funded by 35 countries committed to democracy and
the market economy. The organization collects a vast array of statistical and
substantive policy information from its members, and offers useful informa-
tion on many policy issues. http://www.oecd.org
• The World Bank was established by the United Nations as a source of finan-
cial and technical assistance to developing countries. Its primary goal is to
reduce poverty through development. The Bank collects statistics and pro-
duces reports of high relevance to people with public policy interests. http://
www.worldbank.org
• The Congressional Budget Office produces independent analyses of budget-
ary and economic issues to support the U.S. congressional budget process.
This nonpartisan agency produces dozens of reports and hundreds of cost
estimates for proposed legislation each year. https://www.cbo.gov/
• The California Legislative Analyst’s Office is an independent source of
policy advice to the California Legislature. It is known for its fiscal and
FOR DISCUSSION
1. The separation of powers among the U.S. Congress, the president, and the
judiciary was a deliberate design choice of the Founding Fathers, which they
embodied in the U.S. Constitution. Yet this separation greatly complicates
the making of public policies. How does the separation of powers serve to
promote discussion of policy ideas?
2. Specific policy problems often can be addressed by using one of several
policy instruments. For example, smoking cigarettes has been discouraged
for many years through a combination of taxes, regulations, and information
provision. Discuss how each of these policy instruments has reduced the
prevalence of smoking. Then list other examples where governments have
combined policy instruments to pursue specific public policy goals.
3. People sharply disagree on the role of government in society. The Affordable
Care Act (ACA) of 2010 prompted ongoing discussions about the role of
government in American society. Why do people disagree on the merits of
government-supported health insurance coverage?