Xiaomi Corp - 22Q4 - ER - ENG - VF - Upload

Download as pdf or txt
Download as pdf or txt
You are on page 1of 46

By attending the meeting where this presentation is made, or by reading the presentation materials, you agree to be bound by the

following limitations:

The information in this presentation has been prepared by representatives of Xiaomi Corporation (the “Company”, and together with its subsidiaries, the "Group") for use in
presentations by the Group and does not constitute a recommendation regarding the securities of the Group. No part of this presentation should form the basis of, or be relied on
in connection with, any contract or commitment or investment decision whatsoever.

No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information, or
opinions contained herein. Neither the Company nor any of the Company's subsidiaries, affiliates, advisors or representatives shall have any responsibility or liability whatsoever
(for negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. The
information set out herein may be subject to updating, completion, revision, verification and amendment and such information may change materially.

This presentation is based on the economic, regulatory, market and other conditions in effect on the date hereof. It should be understood that subsequent developments may
affect the information contained in this presentation, which neither the Company nor its subsidiaries, affiliates, advisors or representatives are under an obligation to update, revise
or affirm.

The information communicated in this presentation may contain certain statements that are or may be forward looking. These statements typically contain words such as "will",
"may", "expects", "forecasts", "plans" and "anticipates" and words of similar import. By their nature forward looking statements involve risk and uncertainty because they relate to
events and depend on circumstances that will occur in the future. There may be additional material risks that are currently not considered to be material or of which the Company
and its advisors or representatives are unaware. Against the background of these uncertainties, readers should not rely on these forward-looking statements. Neither the
Company nor its subsidiaries, affiliates, advisors or representatives assume any responsibility to update forward-looking statements or to adapt them to future events or
developments.

This presentation and the information contained herein does not constitute or form part of any offer for sale or subscription of or solicitation or invitation of any offer to buy or
subscribe for any securities of the Company or any of its subsidiaries or affiliates in any jurisdiction. The securities of the Company have not been and will not be registered under
the U.S. Securities Act of 1933, as amended (the "Securities Act"), and may not be offered, sold or delivered within the United States or to U.S. persons absent from registration
under or an applicable exemption from the registration requirements of the United States securities laws.

In addition, certain information related to other companies and market in general presented in this presentation has been obtained from publicly available information. The
accuracy and appropriateness of that information has not been verified by the Company and cannot be guaranteed.

No invitation is made by this presentation or the information contained herein to enter into, or offer to enter into, any agreement to purchase, acquire, dispose of, subscribe for or
underwrite any securities or structured products, and no offer is made of any shares in or debentures of a company for purchase or subscription except as permitted under
relevant laws.

2
Q4 2022 Overall Performance

Leading Smartphone
Solid Financial Performance
Market Position
Revenue Adjusted Net Profit1
RMB RMB #3 11.2%
Global Global
66.0 billion 1.5 billion Market Share Ranking2 Market Share2
Including expenses related to
smart EV and other new initiatives
RMB1.2 billion

Record High User Base Leading AIoT Platform


582.1 million 143.7 million 589.4 million 11.6 million
Global MIUI MAU3 Mainland China MIUI MAU3 AIoT Connected Devices4 Users with 5 or More
14.4% YoY 10.7% YoY 35.8% YoY Connected Devices4
32.5% YoY

1Defined as profit for the period, as adjusted by adding back (i) share-based compensation, (ii) net fair value changes on investments, (iii) amortization of intangible assets resulting from acquisitions, (iv)
changes of value of financial liabilities to fund investors, and (v) income tax effects of non-IFRS adjustments
2 According to Canalys, by shipments in Q4 2022

3 In December 2022

4 As of December 31, 2022, excluding smartphones, tablets and laptops 3


2022 Full Year Performance

Total Revenue Gross Profit Margin Adjusted Net Profit1


RMB280.0 billion 17.0% RMB8.5 billion

Internet Services Smartphones


RMB28.3 RMB167.2 Including
billion billion Smartphones 9.0% Expenses related to smart
AIoT 14.4% EV and other new initiatives
Internet Services 71.8% RMB3.1 billion
AIoT
RMB79.8
billion

1Defined as profit for the period, as adjusted by adding back (i) share-based compensation, (ii) net fair value changes on investments, (iii) amortization of intangible assets resulting from acquisitions, (iv)
changes of value of financial liabilities to fund investors, and (v) income tax effects of non-IFRS adjustments 4
Global Smartphone Shipments Ranked No.3 in 2022

Vendor 2022 Shipments (Million Units) 2022 Market Share YoY Shipments Growth

Samsung 257.9 21.6% -6.1%

Apple 232.2 19.5% 0.9%

Xiaomi 152.7 12.8% -20.1%

OPPO 113.4 9.5% -21.8%

vivo 101.9 8.5% -21.6%

Others 335.3 28.1% -11.9%

Total 1,193.4 100.0% -11.7%

Source: Canalys, by shipments


5
Increasing Smartphone Market Share Over Time

Global Smartphone Market Share Mainland China Smartphone Market Share


% %

13.4%
12.8%
Average:
12.2%
Average:
9.6%

2016 2017 2018 2019 2020 2021 2022 2016 2017 2018 2019 2020 2021 2022

Source: Canalys, by shipments


6
Relentless Execution of Smartphone Premiumization Strategy

Xiaomi 12S Ultra Xiaomi MIX Fold 2 Xiaomi 13 Series


Launched in July 2022 Launched in August 2022 Launched in December 2022
Three Consecutive Premium Products
Well Received among Users1 98%+ 99%+ 99%+

Mainland China Smartphone RMB3,000-4,000 Smartphone RMB4,000-5,000 Smartphone


ASP (RMB) Market Share2 in Mainland China Market Share2 in Mainland China

Ranked No.1 Ranked No.2


10.9% 20.6% 14.1% 15.9%
14%+

Q4 2021 Q4 2022 Q4 2021 Q4 2022

In mainland China, our overall premium smartphones sold in Q4 2022 increased by


Q4 2021 Q4 2022 35.0% YoY, while the premium smartphone market decreased by 12.9% YoY2

1 Positive review rate on JD.com in one month after product launch. Based on ratings from Xiaomi JD self-operated flagship store
2 By units sold in mainland China, according to third-party data. Premium smartphones are smartphones with retail prices at or above RMB3,000 in mainland China 7
Xiaomi 13 Series Leading Mainland China’s
Premium Smartphone Segment

RMB4,000-6,000 Smartphone Market Share1 in Mainland China


Ranked No.1 among Android Smartphone Vendors for Seven Consecutive Weeks

21.7%
19.0% 19.1%
16.7% 16.3% 16.6%
15.5%
12.6%

12.12-12.18 12.19-12.25 12.26-1.1 1.2-1.8 1.9-1.15 1.16-1.22 1.23-1.29 1.30-2.5


Launch of
Xiaomi 13 Series
Xiaomi Android Peers

1 By units sold in mainland China, according to third-party data


8
Improving Offline Retail Sales in Mainland China

Average single-store GMV per month1 in


January and February 2023 increased by 30%+ ~55%
versus Q4 2022 of Xiaomi 13 series sold
via offline retail stores2

30%+

Q1 2022 Q2 2022 Q3 2022 Q4 2022 Jan-Feb


2023

1 Average single-store GMV per month is calculated as the total GMV generated from offline retail stores during the period divided by the average of the number of offline retail stores at the beginning and the end of
the period, then divided by the number of months during that period
2 From December 11, 2022 to February 28, 2023 9
R&D Expenses Reached RMB16 billion in 2022 and
Expected to Exceed RMB20 billion in 2023
R&D Expenses
RMB Billions 2022 R&D Accomplishments
20+

16.0
Xiaomi x Leica MIX Fold 2 Foldable CyberOne Humanoid
13.2 Imaging Technology Technology Bionic Robot

9.3
7.5
5.8
Number of R&D Employees1 Number of Granted Patents
3.2
Globally1
~50% 30,000+
of Total Employees1
2017 2018 2019 2020 2021 2022 2023

1 As of December 31, 2022


10
Recently-announced Self-developed Pioneering Technology

Xiaomi Wireless AR Glass 300W Wired Solid-state Battery


Discovery Edition Fast Charging Technology

• Only 126g in weight • Fully charged in 5 minutes • Solid-state electrolyte, with energy
density exceeding 1,000Wh/L
• Wireless connection with full link • Charging power increased by 43%,
latency as low as 50ms1 with same volume as 210W charger • 20% improvement in low-temperature
discharge performance
• Retina-level near-eye display • 4th generation GaN integrated
solution • Improved pass rate of pinprick
• Micro gesture interaction enhancing
inter-connectivity experience • 50+ safety protection modules experiments to enhance safety

1 Data tested by Xiaomi Labs. Actual results may vary according to device settings, usage conditions, and other factors
11
2023 Key Corporate Strategies

Dual Emphasis on
Continue to Invest
Scale and Prudent Operations
in the Future
Profitability

12
Smartphones
Resilient Performance Despite Macroeconomic Headwinds

Smartphones Revenue
RMB Billions
In Q4 2022, smartphones revenue
208.9
was RMB36.7 billion. Smartphone
shipments reached 32.7 million 167.2
units, while ASP increased to 42.5
RMB1,121, up 5.9% QoQ 36.7

In 2022, smartphones revenue


was RMB167.2 billion. Smartphone
shipments reached 150.5 million
units, while ASP increased to
RMB1,111, a record high
Q3 2022 Q4 2022 2021 2022

14
Highest Brand Loyalty Among Android Smartphone Brands

Percentage of Users Who Continue to Choose the Same Brand When Replacing Their Smartphones1

54.1%
50.1%
45.2%

2020 2021 2022

Apple Xiaomi Android Peers

1 In mainland China, according to third-party data


15
5G Smartphone Performance Highly-recognized by China Mobile

In addition to Xiaomi 12S Ultra, we have multiple products


5G Smartphone Overall Performance
Camera Performance
Video Recording Performance Ranked Top 3
Xiaomi 12S Ultra
Ranked No.1 across different price segments
in the 5G smartphone overall performance assessment

Source: 2022 China Mobile 5G Smartphone Performance Assessment Report


16
Leadership Across All Major Markets Globally
2022 Xiaomi Smartphone Shipments Ranking and Market Share

No.3
20.9% No.5
Europe
No.2 13.4%
15.8% Mainland China
Middle East

No.3
No.3 14.0%
14.7% No.3 Southeast
Latin America 6.5% No.1 Asia
Africa 19.5%
India

Smartphone Market Share Ranked Top 3 in 54 Markets and Top 5 in 69 Markets


Source: Canalys, by shipments
17
Continued to Penetrate Overseas Carrier Markets

Market Share of Carrier Channels Market Share of Carrier Channels


in Europe in Latin America
16.8% 17.4% 17.1%

12.3%

7.9%

4.6%

2020 2021 2022 2020 2021 2022

Smartphone Shipments Through Carrier Channels in 2022

Ranked Top 3 in 38 Overseas Markets

Source: Canalys, by shipments


18
Xiaomi 13 Series: Our Annual Flagship Series
Launched in Mainland China in December 2022 and Launched in Overseas Markets in February 2023

Dual Flagship Models with


Two Screen Sizes and Two Designs Further Enhanced
Five Special Imaging Experience with Leica
Edition Colors2
Features Three Leica Professional Optical Lenses

1” ultra-large sensor of IMX989


Powerful
Snapdragon 8 Gen 2 A new Leica 75mm focal length telephoto
lens with a floating focus design

2K Display with All-new Leica True Color Imaging and


Leica Portrait Experience
Peak Brightness
up to 1,900nits

Self-developed Surge
Charging Chip and
Power Management
Redmi K50 Chip
Online Pre-order1 Sold Out
Mercedes-AMG PETRONAS Formula One Team Summer Edition
within 30 Minutes of Launch

Note: Specifications based on Xiaomi 13 Pro, offered in Mainland China


1 For Xiaomi 13 series, offered in Mainland China
2 Five special edition colors for Xiaomi 13 only, offered in Mainland China 19
Redmi K60 Series: Flagship Experience
Launched in Mainland China in December 2022

Performance Screen

Snapdragon
2K Display
8 Gen 2

Camera Charging

Sony IMX800
Flagship Sensor

Xiaomi AI Image 120W Wired Charging


Solution 2.0 30W Wireless Charging Sales Volume Exceeded 300,000 Units
Redmi K50 in the First Five Minutes of Sales Launch
Mercedes-AMG PETRONAS Formula One Team Summer Edition

Note: Specifications based on Redmi K60 Pro


20
MIUI 14: Ultra-smooth User Experience

Optimized Operating System Strengthened Privacy Protection Enhanced Inter-connectivity

On-device processing
Reduced system size by 23% to mitigate security Stronger connectivity1
risks due to
transmission

Detection Speed Transmission Speed Connection Speed

Only 8 unremovable applications User-centric approach


Personalized Interface
Focusing on user experience, scenario
and connection with family

1 Data tested by Xiaomi Labs, using the same platform and similar equipment. The data may fluctuate within a small range during multiple tests.
21
AIoT
Global Leading Consumer AIoT Platform

589.4 million 11.6 million 114.6 million 75.8 million


Connected Devices1 Users with 5 or More Devices AI Assistant MAU2 Mi Home App MAU2
Up 35.8% YoY Connected to Xiaomi’s AIoT Platform1 Up 7.1% YoY Up 18.6% YoY
Up 32.5% YoY

1 As of December 31, 2022, excluding smartphones, tablets and laptops


2 In December 2022 23
Stable IoT and Lifestyle Products Revenue

IoT and Lifestyle Products Revenue


RMB Billions
85.0
In Q4 2022, IoT and lifestyle 79.8
products revenue reached
RMB21.4 billion, up 12.5% QoQ 21.4

19.1
In 2022, IoT and lifestyle products
revenue reached RMB79.8 billion.
Gross profit margin reached 14.4%,
a record high

Q3 2022 Q4 2022 2021 2022

24
Smart TV: Maintained Strong Position Globally

Global Smart TV Shipments in 2022


12.4 million

Ranked Top 5 Globally1

Overseas Smart TV Shipments in 2022


Reached a Record High

1 According to AVC, by shipments in 2022


25
Smart Large Home Appliances:
Continued to Penetrate Premium Market

Smart Large Home Appliances1 Revenue Grew by 40%+ YoY in 2022

Air Washing
Refrigerators
Conditioners Machines
Air conditioner shipments exceeded 3.0 Refrigerator shipments reached ~1.0 million Washing machine shipments exceeded
million units in 2022 and reached a record units in 2022 and reached a record high, 1.0 million units in 2022
high, up 50%+ YoY almost doubled the shipments of 2021

1 Including air conditioners, refrigerators and washing machines


26
Tablet: Fast-growing Leading Brand in Mainland China

Mainland China Shipments in 2022


Reached a Record High, up 160%+ YoY

Ranked Top 3
in Mainland China in 20221

1 According to Canalys, by shipments in 2022


27
Wearables: Maintained Leading Position in Mainland China

Leading Brand New Product Launch


Launched in Mainland China in December 2022
Wearable Bands TWS
First Xiaomi watch that supports
Mainland China Mainland China body composition measurement
Shipments1 Shipments1
Provides health management
functions such as blood oxygen
No.2 No.2 measurement
Xiaomi Watch S2

Ergonomically half in-ear design

Adaptive active noise cancelling

Built-in dimensional audio


Xiaomi Buds 4

1 According to Canalys, by shipments in 2022. Wearable bands include basic bands, basic watches, and smart watches 28
Internet Services
Global MIUI MAU Reached 582 million
and Mainland China MIUI MAU Reached 144 million in Q4 2022
YoY %
Global MIUI MAU 14.4%
Millions 582.1
547.0 563.9
529.1 18.2
17.8 17.0
508.9 20.3
Global MIUI MAU1 reached 582.1 million,
YoY growth of 73.3 million (14.4%)

Mainland China MIUI MAU1 reached 143.7


Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022
million, YoY growth of 13.8 million (10.7%)
Mainland China MIUI MAU YoY %
Millions 10.7%
Global TV MAU2 exceeded 58 million
141.4 143.7
140.2 2.3
135.6 1.2
All three metrics reached record highs 129.8 5.8
4.6

Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022


1 In December 2022
2 In December 2022, including TV, TV box and TV stick users 30
Steady Internet Services Revenue
Despite Broader Market Challenges

Internet Services Revenue


In Q4 2022, internet RMB Billions
services revenue reached
28.3 YoY %
RMB7.2 billion, up 1.5% 28.2
QoQ. Gaming revenue 6.2 5.7 -7.2%
achieved YoY growth for six 7.1 7.2
4.0 4.1 4.4%
consecutive quarters 1.4 1.4
1.0 1.0
In 2022, internet services
revenue reached RMB28.3 18.1 18.5 2.1%
4.7 4.7
billion, a record high.
Advertising and gaming
revenue grew 2.1% and 4.4%
Q3 2022 Q4 2022 2021 2022
YoY respectively
Advertising Gaming Other internet value-added services

31
Overseas Internet Services Revenue Reached a Record High

In Q4 2022, overseas internet Overseas Internet Services Revenue


as % of Total Internet Services Revenue
services revenue reached a record
high of RMB1.9 billion, up 19.4% YoY,
accounting for 26.1% of total internet 26.1%
services revenue 23.9% 24.2%
21.5% 21.9%

The continuous growth of overseas


internet services revenue was mainly
driven by pre-installation and more
diversified ad formats such as
Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022
wallpaper carousel

32
TV Internet Services Revenue Continued to Grow

TV VAS1
2022 TV VAS1 revenue up 25%+ YoY

➢ Q4 2022 TV paid subscribers reached


6.0 million, up 23.0% YoY
➢ Deepened cooperation with content
providers and diversified our content
offerings
Number of partners2 Number of newly-added
in 2022 content2 in 2022

80%+ 160%+

1 TV VAS primarily includes subscription services


2 Partners include content producers and media distribution platforms. Content includes TV shows, films, documentaries, anime, etc. 33
Financials
Q4 2022 Revenue by Region and Segment

Total Revenue Total Revenue by Region, Q4 2022


RMB Billions RMB Billions

70.5 66.0
46.6%

66.0

53.4%

Mainland China Overseas


Q3 2022 Q4 2022

Smartphones Revenue IoT and Lifestyle Products Revenue Internet Services Revenue
RMB Billions RMB Billions RMB Billions

42.5 7.2
36.7 19.1 21.4 7.1

Q3 2022 Q4 2022 Q3 2022 Q4 2022 Q3 2022 Q4 2022

35
2022 Revenue by Region and Segment

Total Revenue Total Revenue by Region, 2022


RMB Billions RMB Billions

328.3 49.2%
280.0
280.0

50.8%

Mainland China Overseas


2021 2022

Smartphones Revenue IoT and Lifestyle Products Revenue Internet Services Revenue
RMB Billions RMB Billions RMB Billions

208.9
167.2 85.0 79.8 28.2 28.3

2021 2022 2021 2022 2021 2022

36
Q4 2022 Gross Profit Margin by Segment

Smartphones
8.9% 8.2%
• Enhanced promotional efforts during major shopping
festivals particularly in mainland China
• An additional one-time cost of approximately RMB0.7
billion, as we updated the after-sales service policy in
Overall November 2022 for certain smartphone series to
Q3 2022 Q4 2022 improve consumer after-sales service experience
16.6% 17.2%

13.5% 14.3%
IoT and Lifestyle Products
• Increased gross profit margin of smart large home
appliances, as well as that of smart TVs and tablets

Q3 2022 Q4 2022

Q3 2022 Q4 2022
72.1% Internet Services
71.5%
• Decreased gross profit margin of advertising and
fintech businesses

Q3 2022 Q4 2022

37
2022 Gross Profit Margin by Segment

11.9%
Smartphones
9.0%
• Enhanced efforts to clear inventories
• US dollar appreciation
• Increase in inventory impairment provision

Overall
2021 2022
17.7% 17.0%

13.1% 14.4%
IoT and Lifestyle Products
• Increased gross profit margin of smart TVs due to
decreased price of key components
• Increased gross profit margin of smart large home
appliances
2021 2022

2021 2022
74.1% Internet Services
71.8%
• Decreased gross profit margin of advertising business

2021 2022

38
Improved Gross Profit Margin Over Time

Overall Gross Profit Margin Smartphone Gross Profit Margin


% %

17.7%
17.0%
11.9%
14.9% Average:
13.9% 15.2%
12.7%
8.7% 9.0%
Average:
7.2% 8.6%
6.2%

2018 2019 2020 2021 2022 2018 2019 2020 2021 2022

39
Continued to Control Operating Expenses

Operating Expenses
RMB Billions

11.9
11.4
10.4 1.2
10.0 10.2
0.4 0.6 0.8

10.6
9.6 9.8 9.4

Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022

Operating expenses (excluding expenses related Expenses related to smart EV and other new initiatives
to smart EV and other new initiatives)

40
Focus on Reducing Inventory

Inventory
RMB Billions

57.8
56.1
53.0
52.4 10.4 50.4 • Total inventories in Q4
11.4 9.0 2022 decreased QoQ,
10.5 8.1
mainly due to lowered raw
materials

26.6 32.5 27.3 • Finished goods in Q4 2022


23.9 28.7 increased QoQ, as a result
of stocking for new
product launch and pulled-
forward production
schedule ahead of an
19.3 19.8 17.2 19.6 17.1 earlier Chinese New Year
holiday in 2023
(1.3) (1.7) (2.4) (2.9) (3.5)
Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022

Raw materials Finished goods Others1 Provision for impairment

1 Including work in progress, spare parts, and others 41


Strong Cash Position

Cash Resources1
RMB Billions

Our cash resources were approximately


94.3 94.3
RMB94.3 billion

Returned cash to shareholders through


repurchasing 235.2 million shares
totaling HKD2.8 billion2 in 2022

Q3 2022 Q4 2022

1Including but not limited to (i) cash and cash equivalents, (ii) restricted cash, (iii) short-term bank deposits, (iv) short-term investments measured at fair value through profit or loss, (v) short-term
investments measured at amortized cost, (vi) long-term bank deposits and (vii) other investments included in long-term investments measured at fair value through profit or loss
2 Excluding transaction fees 42
ESG
Enhanced Corporate Governance

Established two committees to promote professional corporate management,


optimize decision-making process and foster long-term sustainable growth

Xiaomi Corporation Business Operation Committee Xiaomi Corporation Human Resources Committee

44
Our First Product Carbon Footprint Announcement

End of Life Phase Xiaomi 13 Pro1 Raw Materials and


Manufacturing Phase
0.1% Lifecycle Emissions2 75.5%
62.8 kg CO2e

Downstream Storage
Use Phase3
and Distribution Phase
13.2%
11.2%

1 Overseas version, 12GB + 256GB


2 Assessed in conformity with the PAS 2050 Specification. Product carbon footprint measurement carried out by the Carbon Trust
3 Use phase footprint is calculated using a weighted average of 6 different regions in order to represent a global average
45
[email protected]
https://ir.mi.com/

You might also like