Xiaomi Corp - 22Q4 - ER - ENG - VF - Upload
Xiaomi Corp - 22Q4 - ER - ENG - VF - Upload
Xiaomi Corp - 22Q4 - ER - ENG - VF - Upload
following limitations:
The information in this presentation has been prepared by representatives of Xiaomi Corporation (the “Company”, and together with its subsidiaries, the "Group") for use in
presentations by the Group and does not constitute a recommendation regarding the securities of the Group. No part of this presentation should form the basis of, or be relied on
in connection with, any contract or commitment or investment decision whatsoever.
No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information, or
opinions contained herein. Neither the Company nor any of the Company's subsidiaries, affiliates, advisors or representatives shall have any responsibility or liability whatsoever
(for negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. The
information set out herein may be subject to updating, completion, revision, verification and amendment and such information may change materially.
This presentation is based on the economic, regulatory, market and other conditions in effect on the date hereof. It should be understood that subsequent developments may
affect the information contained in this presentation, which neither the Company nor its subsidiaries, affiliates, advisors or representatives are under an obligation to update, revise
or affirm.
The information communicated in this presentation may contain certain statements that are or may be forward looking. These statements typically contain words such as "will",
"may", "expects", "forecasts", "plans" and "anticipates" and words of similar import. By their nature forward looking statements involve risk and uncertainty because they relate to
events and depend on circumstances that will occur in the future. There may be additional material risks that are currently not considered to be material or of which the Company
and its advisors or representatives are unaware. Against the background of these uncertainties, readers should not rely on these forward-looking statements. Neither the
Company nor its subsidiaries, affiliates, advisors or representatives assume any responsibility to update forward-looking statements or to adapt them to future events or
developments.
This presentation and the information contained herein does not constitute or form part of any offer for sale or subscription of or solicitation or invitation of any offer to buy or
subscribe for any securities of the Company or any of its subsidiaries or affiliates in any jurisdiction. The securities of the Company have not been and will not be registered under
the U.S. Securities Act of 1933, as amended (the "Securities Act"), and may not be offered, sold or delivered within the United States or to U.S. persons absent from registration
under or an applicable exemption from the registration requirements of the United States securities laws.
In addition, certain information related to other companies and market in general presented in this presentation has been obtained from publicly available information. The
accuracy and appropriateness of that information has not been verified by the Company and cannot be guaranteed.
No invitation is made by this presentation or the information contained herein to enter into, or offer to enter into, any agreement to purchase, acquire, dispose of, subscribe for or
underwrite any securities or structured products, and no offer is made of any shares in or debentures of a company for purchase or subscription except as permitted under
relevant laws.
2
Q4 2022 Overall Performance
Leading Smartphone
Solid Financial Performance
Market Position
Revenue Adjusted Net Profit1
RMB RMB #3 11.2%
Global Global
66.0 billion 1.5 billion Market Share Ranking2 Market Share2
Including expenses related to
smart EV and other new initiatives
RMB1.2 billion
1Defined as profit for the period, as adjusted by adding back (i) share-based compensation, (ii) net fair value changes on investments, (iii) amortization of intangible assets resulting from acquisitions, (iv)
changes of value of financial liabilities to fund investors, and (v) income tax effects of non-IFRS adjustments
2 According to Canalys, by shipments in Q4 2022
3 In December 2022
1Defined as profit for the period, as adjusted by adding back (i) share-based compensation, (ii) net fair value changes on investments, (iii) amortization of intangible assets resulting from acquisitions, (iv)
changes of value of financial liabilities to fund investors, and (v) income tax effects of non-IFRS adjustments 4
Global Smartphone Shipments Ranked No.3 in 2022
Vendor 2022 Shipments (Million Units) 2022 Market Share YoY Shipments Growth
13.4%
12.8%
Average:
12.2%
Average:
9.6%
2016 2017 2018 2019 2020 2021 2022 2016 2017 2018 2019 2020 2021 2022
1 Positive review rate on JD.com in one month after product launch. Based on ratings from Xiaomi JD self-operated flagship store
2 By units sold in mainland China, according to third-party data. Premium smartphones are smartphones with retail prices at or above RMB3,000 in mainland China 7
Xiaomi 13 Series Leading Mainland China’s
Premium Smartphone Segment
21.7%
19.0% 19.1%
16.7% 16.3% 16.6%
15.5%
12.6%
30%+
1 Average single-store GMV per month is calculated as the total GMV generated from offline retail stores during the period divided by the average of the number of offline retail stores at the beginning and the end of
the period, then divided by the number of months during that period
2 From December 11, 2022 to February 28, 2023 9
R&D Expenses Reached RMB16 billion in 2022 and
Expected to Exceed RMB20 billion in 2023
R&D Expenses
RMB Billions 2022 R&D Accomplishments
20+
16.0
Xiaomi x Leica MIX Fold 2 Foldable CyberOne Humanoid
13.2 Imaging Technology Technology Bionic Robot
…
9.3
7.5
5.8
Number of R&D Employees1 Number of Granted Patents
3.2
Globally1
~50% 30,000+
of Total Employees1
2017 2018 2019 2020 2021 2022 2023
• Only 126g in weight • Fully charged in 5 minutes • Solid-state electrolyte, with energy
density exceeding 1,000Wh/L
• Wireless connection with full link • Charging power increased by 43%,
latency as low as 50ms1 with same volume as 210W charger • 20% improvement in low-temperature
discharge performance
• Retina-level near-eye display • 4th generation GaN integrated
solution • Improved pass rate of pinprick
• Micro gesture interaction enhancing
inter-connectivity experience • 50+ safety protection modules experiments to enhance safety
1 Data tested by Xiaomi Labs. Actual results may vary according to device settings, usage conditions, and other factors
11
2023 Key Corporate Strategies
Dual Emphasis on
Continue to Invest
Scale and Prudent Operations
in the Future
Profitability
12
Smartphones
Resilient Performance Despite Macroeconomic Headwinds
Smartphones Revenue
RMB Billions
In Q4 2022, smartphones revenue
208.9
was RMB36.7 billion. Smartphone
shipments reached 32.7 million 167.2
units, while ASP increased to 42.5
RMB1,121, up 5.9% QoQ 36.7
14
Highest Brand Loyalty Among Android Smartphone Brands
Percentage of Users Who Continue to Choose the Same Brand When Replacing Their Smartphones1
54.1%
50.1%
45.2%
No.3
20.9% No.5
Europe
No.2 13.4%
15.8% Mainland China
Middle East
No.3
No.3 14.0%
14.7% No.3 Southeast
Latin America 6.5% No.1 Asia
Africa 19.5%
India
12.3%
7.9%
4.6%
Self-developed Surge
Charging Chip and
Power Management
Redmi K50 Chip
Online Pre-order1 Sold Out
Mercedes-AMG PETRONAS Formula One Team Summer Edition
within 30 Minutes of Launch
Performance Screen
Snapdragon
2K Display
8 Gen 2
Camera Charging
Sony IMX800
Flagship Sensor
On-device processing
Reduced system size by 23% to mitigate security Stronger connectivity1
risks due to
transmission
1 Data tested by Xiaomi Labs, using the same platform and similar equipment. The data may fluctuate within a small range during multiple tests.
21
AIoT
Global Leading Consumer AIoT Platform
19.1
In 2022, IoT and lifestyle products
revenue reached RMB79.8 billion.
Gross profit margin reached 14.4%,
a record high
24
Smart TV: Maintained Strong Position Globally
Air Washing
Refrigerators
Conditioners Machines
Air conditioner shipments exceeded 3.0 Refrigerator shipments reached ~1.0 million Washing machine shipments exceeded
million units in 2022 and reached a record units in 2022 and reached a record high, 1.0 million units in 2022
high, up 50%+ YoY almost doubled the shipments of 2021
Ranked Top 3
in Mainland China in 20221
1 According to Canalys, by shipments in 2022. Wearable bands include basic bands, basic watches, and smart watches 28
Internet Services
Global MIUI MAU Reached 582 million
and Mainland China MIUI MAU Reached 144 million in Q4 2022
YoY %
Global MIUI MAU 14.4%
Millions 582.1
547.0 563.9
529.1 18.2
17.8 17.0
508.9 20.3
Global MIUI MAU1 reached 582.1 million,
YoY growth of 73.3 million (14.4%)
31
Overseas Internet Services Revenue Reached a Record High
32
TV Internet Services Revenue Continued to Grow
TV VAS1
2022 TV VAS1 revenue up 25%+ YoY
80%+ 160%+
70.5 66.0
46.6%
66.0
53.4%
Smartphones Revenue IoT and Lifestyle Products Revenue Internet Services Revenue
RMB Billions RMB Billions RMB Billions
42.5 7.2
36.7 19.1 21.4 7.1
35
2022 Revenue by Region and Segment
328.3 49.2%
280.0
280.0
50.8%
Smartphones Revenue IoT and Lifestyle Products Revenue Internet Services Revenue
RMB Billions RMB Billions RMB Billions
208.9
167.2 85.0 79.8 28.2 28.3
36
Q4 2022 Gross Profit Margin by Segment
Smartphones
8.9% 8.2%
• Enhanced promotional efforts during major shopping
festivals particularly in mainland China
• An additional one-time cost of approximately RMB0.7
billion, as we updated the after-sales service policy in
Overall November 2022 for certain smartphone series to
Q3 2022 Q4 2022 improve consumer after-sales service experience
16.6% 17.2%
13.5% 14.3%
IoT and Lifestyle Products
• Increased gross profit margin of smart large home
appliances, as well as that of smart TVs and tablets
Q3 2022 Q4 2022
Q3 2022 Q4 2022
72.1% Internet Services
71.5%
• Decreased gross profit margin of advertising and
fintech businesses
Q3 2022 Q4 2022
37
2022 Gross Profit Margin by Segment
11.9%
Smartphones
9.0%
• Enhanced efforts to clear inventories
• US dollar appreciation
• Increase in inventory impairment provision
Overall
2021 2022
17.7% 17.0%
13.1% 14.4%
IoT and Lifestyle Products
• Increased gross profit margin of smart TVs due to
decreased price of key components
• Increased gross profit margin of smart large home
appliances
2021 2022
2021 2022
74.1% Internet Services
71.8%
• Decreased gross profit margin of advertising business
2021 2022
38
Improved Gross Profit Margin Over Time
17.7%
17.0%
11.9%
14.9% Average:
13.9% 15.2%
12.7%
8.7% 9.0%
Average:
7.2% 8.6%
6.2%
2018 2019 2020 2021 2022 2018 2019 2020 2021 2022
39
Continued to Control Operating Expenses
Operating Expenses
RMB Billions
11.9
11.4
10.4 1.2
10.0 10.2
0.4 0.6 0.8
10.6
9.6 9.8 9.4
Operating expenses (excluding expenses related Expenses related to smart EV and other new initiatives
to smart EV and other new initiatives)
40
Focus on Reducing Inventory
Inventory
RMB Billions
57.8
56.1
53.0
52.4 10.4 50.4 • Total inventories in Q4
11.4 9.0 2022 decreased QoQ,
10.5 8.1
mainly due to lowered raw
materials
Cash Resources1
RMB Billions
Q3 2022 Q4 2022
1Including but not limited to (i) cash and cash equivalents, (ii) restricted cash, (iii) short-term bank deposits, (iv) short-term investments measured at fair value through profit or loss, (v) short-term
investments measured at amortized cost, (vi) long-term bank deposits and (vii) other investments included in long-term investments measured at fair value through profit or loss
2 Excluding transaction fees 42
ESG
Enhanced Corporate Governance
Xiaomi Corporation Business Operation Committee Xiaomi Corporation Human Resources Committee
44
Our First Product Carbon Footprint Announcement
Downstream Storage
Use Phase3
and Distribution Phase
13.2%
11.2%