Focus On Sustainability

Focus on
sustainability
Building a sustainable Consumers are becoming more “sustainable-conscious”

food network Driven by recent sustainability awareness efforts, consumer
attention to the matter is growing. Recently, 78% of people
surveyed were willing to change food consumption habits to
reduce their environmental impact.2
Across the globe, consumers are demanding
to know more about their food—where it
came from, the effect of its production
methods on our planet, and how workers The cost of unsustainable food practices is adding up
and animals were treated in the process.
“True Cost Accounting” is shedding light on the price of
In fact, 54% of consumers say it’s at least
unsustainable food practices. Unsustainable sourcing
somewhat important that the food they buy is
and biodiversity loss, due to unsustainable production
produced in an environmentally sustainable
methods, result in hidden costs. Research shows that
way.1 Sustainability is no longer a bonus; it’s
consumers unknowingly pay twice as much for their
an imperative for both the consumers who
food due to such costs3.
demand it and for future business models.
What’s bringing sustainability to

A growing population
the forefront of food conversations?
With the global population expected to boom from 7
to 10 billion by 20564, companies are looking for ways
to decrease their ecological footprints.
Blockchain for the food system Full transparency
With end-to-end transparency, users can guarantee provenance
and gain a clearer view of where inefficiencies and lack of
A digital food supply chain powered sustainability exist across the entire supply chain.
by blockchain enables new levels of
Certified responsible practices
trust and transparency across the food
ecosystem, increasing awareness of Farmers, producers and other food actors can automatically digitize
sustainability opportunities and practices and easily share audits, certificates and other records, proving that
during each step of the food chain. they utilize and promote sustainable and ethical practices.
Food confidence and trust

By tracking each step of the food supply chain and sharing data
on an immutable ledger, participants can ensure the promised
quality of goods is indisputable.
“They {consumers} want companies who balance the social, environmental and economic impact
of responsibly producing nutrient-rich foods to nourish people while protecting the planet5.”
Erin Coffield, National Dairy Council
How IBM Food Trust addresses sustainability For more information contact your IBM
representative or visit ibm.com/food
© Copyright IBM Corporation 2020. IBM, the IBM logo, ibm.com,
and IBM Food Trust are trademarks of International Business
IBM Food Trust creates a secure, shared and permissioned record of Machines Corp., registered in many jurisdictions worldwide. Other
transactions. This enables unprecedented visibility during each step product and service names might be trademarks of IBM or other
of the food supply chain. It consists of different modules designed companies. A current list of IBM trademarks is available on the
web at “Copyright and trademark information” at ibm.com/legal/
to help participants in the food system—producers, suppliers, copytrade.shtml
manufacturers, distributors and retailers—so food can be fresher,
safer and more sustainable. 1. https://foodinsight.org/consumers-insights-future-of-food-
sustainability-food-waste/
With the Consumer module, producers and retailers can share the 2. https://www.foodnavigator-usa.com/Article/2019/12/03/Nielsen-
Which-sustainability-attributes-matter-most-to-consumers
journey of food from farm to shelf, along with provenance,
3. www.sustainablefoodtrust.org/key-issues/true-cost-accounting/
sustainability practices and ingredient sourcing information.
4. https://yaleglobal.yale.edu/content/world-population-
2020-overview
With the Trace module, users can securely and transparently trace
5. https://www.naturalproductsinsider.com/foods/good-food-
the status of food products upwards and downwards to trace goods. movement-emphasisglobal-impact-transparency-drives-
ethical-food-production
With the Documents module, users can share inspections, quality
certifications and registrations, boosting confidence and
transparency throughout the supply chain.

Focus On Sustainability

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Focus On Sustainability

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Focus on

Building a sustainable Consumers are becoming more “sustainable-conscious”

What’s bringing sustainability to

Food confidence and trust

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