Laundromat Business Plan Template - 2

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Laundromat Business

Plan Template
So you’ve decided to invest in a new laundromat.
Congratulations! Laundromats are a reliable,
lucrative investment opportunity. They’re easy to
start, flexible, and cash-generating. Some of the
benefits of a laundromat business include:

• Strong return on investment with attractive


financing
• No inventory or receivables, meaning no
franchise fees
• Minimal upfront capital investment, meaning less
risk and virtually recession-proof
• Solid, steady income and growth potential without
seasonal fluctuation

Below you’ll find some things to consider to begin


formulating your laundromat business plan to
ensure that your business runs as smoothly as
possible so you can maximize your investment.

1
Location, Location, Location
Choosing a site for your laundromat is an important
part of your investment and can help determine the
success of your business. To help drive traffic to your
store, look for these indicators:

• Large families with children


• Seniors and/or students
• A high number of rental homes or apartments
• Easy access to the property, either by walking
or driving

Pro Tip: When you partner with a laundry equipment


provider like Lakeside Laundry, they can provide
demographic studies to help you determine the
location that will give you the highest ROI.

2
Pro Tip: For every square foot, you can expect to spend $150.

Buy vs. Build


Whether you’re buying an existing store or building new, you
can be successful with either. The biggest difference, though,
is that a new build requires more upfront capital, and unlike
purchasing an existing store, it will take a few years to see a
return on your investment.

What the Buying Process Looks Like What the Building Process Looks Like

 Identifying and purchasing an existing store  Site selection


 Currently installed and operational equipment  Construction from scratch or retrofitting a storefront
 An established customer base  Installing new equipment

3
Payment Options
For a long time, coin-operated laundromats were
just that—strictly coin-operated. When credit
cards became a popular payment option, some
laundromats converted. However, many coin- and
card-operated laundromats are now making the shift
to mobile payment apps. Deciding which payment
method to give customers comes down to:

• Who you want to cater to


• What area your store is in
• The demographics you’re looking at

By giving customers multiple payment options,


though, you will expand your market.

Learn More: the pros and cons of laundry


payment apps

4
Attended vs. Unattended
People like it when they walk into a store
and have somebody there to greet them.
To help improve laundromat customer
service, focus on the laundromat
attendant. Attendants are the face of the
business and often responsible for the
smooth day-to-day operations of attended
stores. The main reason why you wouldn’t
have an attended store is just for cost
purposes and time constraints.

Learn More: Improving Your Laundromat


with Attendants

5
Time Commitment
Today’s laundromats are largely automated, and with a partner providing the
machines and handling training, your staffing needs are minimal. How much of a
time commitment you can expect to make is dependent on the following:

• Are all the machines clean/operational?


• How often do the coin boxes need to be emptied?
• How frequently will the machines require service?
• How do you plan on servicing the machines (i.e., self-service, third party, etc.)?

6
Marketing
The laundry industry is a competitive market, and unless you’re the only store in
a small town, you’re going to have competition. Anything you can do to get people
into the store is positive. These marketing tips will help promote your store and
bring in customers:

• Signage: People are attracted to signage. Having signage (e.g., grand opening)
increases visibility.
• Customer Appreciation: Increase customer loyalty by hosting a barbecue or
offering a loyalty program with multiple incentives and rewards.
• Social Media: Posting on sites like Facebook, Instagram, and Twitter provides
great opportunities to extend your reach.

7
Additional Revenue Streams
Adding additional revenue streams is one of the
easiest ways to increase your laundromat earnings.
Not only will this help with your current customers,
but it’ll help attract new customers. Ideas for
additional revenue streams include:

 Food and drink vending machines


 Laundry item vending (i.e., detergent, dryer
sheets, fabric softener)
 Wash and fold
 Arcade games
 Free Wi-Fi

8
Get Started Today!
If you’re starting a laundromat business, partnering with a proven provider
will give you a head start and ongoing support that you can trust.
Contact us for your laundromat needs.

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